OLIVE E-BUSINESS

Olive Wishes You a Very Happy and Prosperous New Year

2012-01-01T16:36:00.001+05:30

Olive wishes you all a ‘Very Happy and Prosperous New Year 2012’. 2011 proved to be a great year for us and all our clients.

We’re more than excited for 2012 (hoping the same (and more) patronage from our clients). Herein, we want to express our deepest gratitude to all of you who put your faith in us, and we hope, you’ll continue having the same faith in us… in our actions.

Olive Web Hosting – Helping You Stay Ahead of Competition… Always!

2011-12-26T14:42:00.003+05:30

Well, if you’re looking for a trusted Web Hosting Services Provider, Olive Web Hosting is definitely going to be your right click. We’re a premium hosting solutions provider, backed by leading data centres in the US as well as India. We’re in the business for years and know what it means, when it comes to ‘Excellence in Web Hosting Services’. Keep on reading to know more on our services.

Why Olive Web Hosting?

We’re a Microsoft Gold Certified and a Rackspace-approved Hosting Partner

We host your websites on highly secure and reliable data centres (both in India and US)

All-round technical support services so that you run your business smoothly

Our Services Include:

Web Hosting

Cloud Computing Hosting

SSL Certificate

Payment Gateway Integration

Backup Services

E-business Solutions

There is a lot more. At Olive Web Hosting, we understand that no businesses are alike, and thus, we offer tailor-made Web Hosting Delhi solutions to match your needs in the best manner possible. Also, see us for Web Hosting Dubai and Shared Managed Hosting services. Remember, our charges are pretty reasonable.

Hope to hear from your soon!

Olive Wishes You All a Very Happy New Year!

See us online at http://www.olivewebhosting.com/

Olive Global – Providing Creative Website Designing Services

2011-12-20T15:55:00.003+05:30

"A painter told me that nobody could draw a tree without in some sort becoming a tree; or draw a child by studying the outlines of its form merely . . . but by watching for a time his motions and plays, the painter enters into his nature and can then draw him at every attitude . . .” — Ralph Waldo Emerson

Truthful words. We, at Olive Global, believe that Creativity is not something kind of Out-of-Box or Out-of-this-Planet thing. It is just an understanding of what our clients want and deliver them the same (sometimes, a little more)…with love, with smiles. Just like that painter, we, at Olive Global, makes efforts to understand you…your business…your needs and then, start the designing and development work for your website.

Think Website Design Delhi Service Provider, Think Olive Global

We don’t believe in competition. Because, we love to create. Create and you never have to indulge in competition (at least for a long time). Here at Olive Global, we design and develop websites for Maximum Impact. Log on to our website and see the work we have done in the past for our clients. So, do give us a serious thought while looking for a Website Design Delhi service provider or a Web application development Company.

See us online here – http://www.oliveglobal.com/

Call us at – +91 11 2699 1100

E-mail us at -- enquiry@oliveglobal.com

Hope to hear from you soon!

Want a Website with a Difference? Hire a Professional Web Designing Company

2011-11-29T16:46:00.003+05:30

Web Design is the process of planning and creating a website. Sounds interesting! Doesn’t it? However, this process of web designing covers a lot of area, such as text, images, digital media, and other interactive elements. And, thus, it requires a creative bent of mind to design a website that can stand apart from millions of sites already on the net. If you want to set up a website with a difference, make sure you find a professional, experienced Website Design Company in UK.

There are several great companies out there. Just ensure you’ve a rough idea of what your website should look like. Talk to the people who’ll be doing the website designing for your site. This ensures that the designers come out with something great for you…for your online business.

Take time to look for your options (I mean, see which Digital Agency can help you the best). Compare them. See their previous work. And, then, choose the best fit for you. It’s easy. Or, isn’t it? You can begin your search for a Web Designing Dubai company with Google. Just type your query and press ENTER. The page will be filled with numerous companies providing Web Designing Dubai services. Just ensure that you shake hands with a trusted company only.

Read this Before You Actually Hire the Services of an Internet Marketing Company

2011-11-14T15:38:00.001+05:30

Internet Marketing or Web Marketing is a broad term. Really Broad! And, it covers a number of marketing solutions, including Search Engine Optimization (SEO), Social Media (Facebook, Twitter, LinkedIn, etc.), Google Places creation and management, and many more. Oh! Have I forgot to mention videos, articles, and impressive Press Releases? Believe it or not, Internet Marketing can do a world of goods to your business…for its online growth.

Haven’t you selected your Internet marketing services provider yet?

Great! Well, if you haven’t selected your partner yet, my tips can be useful to you. So, here am I at my best…

There are hundreds of companies out there, offering Internet Marketing services. But, unfortunately, not all are competent enough to deliver the results you want. They don’t actually have the required training and experience to help you get the best out of Internet Marketing.

So, before you shake hands and make some payment, ask this guy to explain you what his company/business is going to do for you and why. I mean, what strategy they have for helping you gain traffic, exposure, and sales.

My Advice - Take all your time and talk to a well-experienced, well-professional Internet Marketing services provider so that you find one more reason to smile…so that you reap all the benefits of Internet Marketing.

Do You Have a Digital Marketing Plan in Place?

2011-11-10T10:15:00.001+05:30

So, now that you are all set to jump in the pool…with a strong desire to take the most out of Digital Marketing for your business, I have a question for you. Do you have a Digital Marketing plan???

Let’s first understand what Digital Marketing is:

Digital Marketing or Internet Marketing is ‘Marketing of Business over the Net’. Internet is super-powerful and with Digital Marketing campaign, a business can promote its products and services in a very effective way. With Digital Marketing, you as a business can reach more and more of customers around the world. And, it is so cost-effective as well. However, it is important that you have a Digital Marketing Plan before you actually jump in the pool.

Having a Digital Marketing plan ensures that you know how you are going to use the Internet platform for your advantage. Unless you have a plan in place, you won’t be able to get your desired results out of all this Digital Marketing campaign. It’s best to hire professionals to do this. Don’t try to do this by yourself if you are doing this for your business. Hire experts.

At Olive, we offer you great Digital Marketing services. All you need to do is give us a call and we will do our best to help you get the most out of our campaign.

Facebook Marketing – Will It Help You…Your Business?

2011-10-18T12:07:00.003+05:30

Facebook Marketing is definitely something, you shouldn’t underestimate. You must have heard about Michael Stelzner, Founder of SocialMediaExaminer.com and author of the new book, ‘Launch: How to Quickly Propel Your Business beyond the Competition.” If you are a business-owner with a dream to grow beyond set-boundaries, you must give a thought to Facebook Marketing. You must hire the professionals and set-up your business Facebook Page and reach out to more and more of your consumers. Facebook gives you a world of opportunities to connect with your target audience and have a hand on their pulses.

What is Facebook Marketing?

Well, you may define Facebook Marketing as the process of Marketing your Business (your products and services) over the Facebook. Anybody can do this, but if it is about promoting a business and engaging your audience in a meaningful way, you would need Professional Facebook Marketing people. These social-media experts have been doing it for long and know it better than you and me. So, it is wise to select a competent company to do Facebook Marketing for your business. This will help you focus on your core business activities.

Will It Really Help You?

Well, before I answer your question, let’s have a quick look at some of the Facebook Facts. These figures are on a constant rise.

1 in every 13 people on earth is on Facebook. Just imagine!
In 20 minutes, 1,484,000 event invites are posted on this social networking site
In 20 minutes, 1,587,000 wall posts are written
More than 70 translations available on this site
People on Facebook install 20 million applications every day
Over 250 millions active users currently assessing the site through their mobile devices
People that use Facebook on their mobile devices are twice as active on the site than the non-mobile users

There are many more statistics available (and they are rising and rising only) which clearly indicate that any business with plans to grow immensely should (read it ‘must’) take Facebook Marketing very seriously.

The good news is that there are many companies out there which provide Facebook Marketing services. An ideal service-provider will understand your business and your expectations, and then, chart-out a Facebook strategy, keeping in mind your target audience. So, if you run a business, make sure you are doing Facebook Marketing; else you will lose a lot…a lot.

Let us introduce ourselves. We are Oliveglobal and we are a leader in Facebook Marketing. We love Interactive Marketing and provide our clients with the best of e-visibility. If you are looking for a professional and experienced company who could design, develop, and run a never-before Facebook Marketing campaign for your business, do consider us. Just give us a call and we will be back with all the possibilities, within your budget.

Social Networking Websites, Your Business Growth, and Olive Global

2011-10-10T11:01:00.002+05:30

Social Networking Websites have turned out to be a very lucrative virtual marketplace for branding and marketing. With millions and billions of youngsters visiting these sites every single day of the month, a business should not miss the chance to exploit this platform in its favour. Social Networking Websites can boost your online business like never before. Below are some of the Social Networking Sites that are making News across the planet.

Linked In

Facebook

Twitter

MySpace

There are many other websites, one can use for promoting his/her business (or products and services). But make sure you hire a professional to do the job of Social Media Optimisation for your business. Search for a well-established company which can provide you with the best of Social Media Optimisation services at the most-affordable prices.

At Olive Global, we help our clients leverage the most of these Social Networking Websites. We have passionate professionals on board who love to do Social Media Optimisation, who have years of experience in SMO, and who keep updating themselves in accordance with the changes in SMO guidelines. Just give us a call. And, we will be more than happy to help you get the most out of Social Media Optimisation.

Affiliate Marketing – A Great Opportunity to Raise Your Income

2011-08-08T11:39:00.001+05:30

Affiliate marketing is a technique used by merchants to get new sales leads which thus bring more revenue for them. Publishers who wish to join an affiliate program will promote different products and services on their web sites, in exchange for some kind of compensation. There are different affiliate programs available for a range of products and services at attractive commission packages.

Who are publishers? In general, publishers are usually site owners who join an affiliate program in order earn attractive commission for forwarding sales leads to merchants. Cost per click (CPC) or cost per mile (CPM) is used generally by search engines like Google.com. Cost per click indicates the publisher is compensated for each genuine click through from their site to the advertisers' web site. Cost per mile is a method of compensation rated for each 1,000 displays of the advert itself and does not relate to how many times the advert is clicked.

Affiliate marketing is generally used by merchants to bring in more traffic from publisher’s websites. Publishers come into play because of the attractive commission packages. The more commission package a merchant will provide, the more popular his affiliate marketing program will be. Today majority of ecommerce websites are affiliate marketers. A SEO Company tries to deliver their services in such a way that each and every detail is met with perfectly and traffic is raised automatically. Online marketing techniques are always promoted through reliable SEO Company. These companies deliver services to promote the business interest of the retailers and whole-sellers.

Shopping Portal Development – All you need to know

2011-08-04T10:37:00.002+05:30

Last week I met one of my friends after a long time and when I asked him behind his absence for so long, he answered that he was busy with a shopping portal development. Actually he is working as a web developer in a leading multinational firm. I asked how he developed an entire shopping portal. Here are the extracts of his description.

The first thing is the audience or customers. Everything revolves around the level of education of the prospective buyers. The selection of the programming language is very important it is the actual blood that runs in any shopping portal development. As the ultimate aim of shopping portal development is to attract more buyers and encourage them to buy products. This can only be done by developing an e-commerce portal that is easy to navigate through which one enjoys pleasure buying products.

A virtual mall is more like a physical mall where a prospective buyer browses through a range of stores and buys the product he likes. In the same way, an online shopping portal enables a user to take a virtual tour of the mall and buy the product he needs. Always keep in mind that navigation is the most important aspect of online shopping portals. Give your visitor the freedom to browse through the virtual store and look around other products too so that he can come back to buy them when he needs them.

Why go for mobile application development?

2011-07-27T17:39:00.001+05:30

I work for a marketing firm and primarily deals into web campaign development for various clients. Over the past few months, I handled number of cases related to mobile application development. It means businesses are more concerned towards becoming available on mobile platforms. Today is the age of iPhones and high-end 3G phones that make mobile web surfing much easier for users? If you don’t put yourself on this track, it means you are lagging behind in this intense competition.

For business professionals who stay mostly on move, it is like a full-fledged PC on their mobiles. With the increasing demand for mobile-based applications, the demand for skilled professionals has also increased who can efficiently develop various mobile applications. These applications are designed in such a way to give users a clear viewing experience on their mobile irrespective of mobiles they are using.

As we operate as a marketing firm, we generally outsource mobile application development services to other web development companies who do this task for us. This market is very competitive and one needs to stay updated on a regular basis as every day a new mobile phone comes into the market with new specifications. Therefore, individuals who can do mobile application development are high in demand.

Social Networking and Online Marketing – Good for Your Business

2011-07-11T17:30:00.002+05:30

Social networking has changed it all. It changed the way people communicate and businesses do business. The power of social networking is also recognized by CEOs of leading organisations around the world. Social media is more than staying in touch with your closed-ones and update your status. It has now become a platform to tell about your business and your products & services. It has become a very essential part of marketing campaigns.

Organisations of all sizes are leveraging the ever-growing power of social media and networking. Social networking is probably the best way to be in touch with the top leaders in your respective industries. A great way to talk to the end-users of your products! And it is even much cheaper when compared to other modes of marketing, such as TV and Radio.

And all you need is a company which specializes in SMO (social media optimization). These are the experts who know the inside-outside of social networking and bring the desired results for your business. Facebook, Twitter, and Linkdin are among the many social networks used by these professionals to boost your presence over the Net. So, if you are a start-up or even a large-sized organisation, social networking is something you must go for, so as to make the most of opportunities available in the market.

Google + ---Is It Going to Kill Facebook?

2011-07-04T10:20:00.002+05:30

Frankly speaking, Google Plus doesn’t seem to be the killer. It is still being labeled as a “Project” instead of a product. And then, there is that famous thing, “Invite Only”. So, Google hasn’t still opened its cards completely. A lot seems to be in store and only time can tell whether it will be a hit in the Social Media or would turn out as one more Google Buzz.

It is to be noted that the Search-Giant had previously also attempted at Social Media. But things didn’t go well. No denying that there are many striking similarities between Google + and Facebook. The very first similarity being the Google Plus’ Stream and Facebook’s News Feed. And then, there is the concept of Circle which seems much like Facebook’s Friend List. Circle though comes with an added advantage of “Drag and Drop”.

However, there are some crystal clear differences between the two. Hangout is one for sure and serves as a very delightful video conferencing. Now, this feature truly is a great one and sure to bring some good news for Google. Another new add-on is Huddle, which is a group texting system app. Now, this is something for the Android smartphone owners using Google Plus Network. Instant Upload is also a nice option that comes with Google +. The photos and videos automatically get uploaded in Google’s private album and then, it is up to you to share them with all or some of your circles.

However, Google + certainly has a long way to go and giving a competition to Facebook (with over 650 billions users worldwide) shouldn’t be in the distant dreams of the mighty search engine, Google (at least in the near future).

Social Media Marketing – The Next Marketing Revolution

2011-05-16T11:01:00.001+05:30

Social Media Marketing is the newest concept for the businesses around the world. And it basically refers to the process of promoting a business or a website through various social media channels. Though it is still in a nascent stage, it is already being recognized as a very cost-effective yet powerful way to promote an idea, a product or a service in the target market. It is a potent method to approach potential customers/clients in different parts of the world. And as we said, this is just the beginning.

Now why don’t you use Social Media Marketing to promote yourself (your business)? It is easy. It is effective. And above all, it is cheap when compared to other modes of marketing used for promotion. But one thing that you really need to take care of is….contacting a professional Social Media Marketing services provider. Yes, there are many but you need to choose the one with experience. A simple search in a search engine like Google will help you come across many Social Media Marketing service providers. However, as mentioned above, it is best to choose an experienced and reliable company.

And one such services provider is JumpHigher which provides exceptional Social Media Marketing services and leaves no stone unturned in improving your website traffic by maximizing your visibility on the Net. Now go ahead and promote your business in a new way.

Social Shopping Websites: Enjoy Online Shopping with Friends

2011-04-08T11:47:00.003+05:30

Social shopping is fun. And it is obviously something you shouldget involved in. Social shopping (if you are new to the term) enables you bring all your friends when going for online shopping. It is in-fact an exciting combination of social media and e-commerce. Social shopping websites have successfully merged the key aspects of the social web (such as your friends, groups, discussions, comments, and voting) with online shopping. ThisNext, ProductWiki, Kaboodle, MyItThings are among the very popular social shopping websites.

Sites like MyItThings even give you a virtual closet. Zebo is another site which lets the users chat, get tips and browse the products. Social shopping is probably the most advanced and most interesting way to shop online. There is simply no need to move from one shopping portal to another. So, you save time and you save energy. Social shopping even beats the experience of going to an actual store to shop.

Social shopping websites give you the platform to compare prices, see the reviews, ask the shoppers and then buy products of your choice. Social shopping is something you would surely fall in love with. Do window-shopping, get product reviews and get to know the latest fashion trends. So call it social shopping or shopping 2.0, this is the place to go to and explore.

Website Designing - Profession that Includes Creativity and Skills

2010-07-21T17:21:00.001+05:30

The profession of website designing involves lots of creativity and technical work. The people who usually engaged in this task are highly professional and known as web designers. Designing of website includes the skill of designing and presentations of content that is delivered to mass user through a web browser or other Web-enabled software like Internet television clients.

Today's techno world is very much related to Internet and websites has become a very important part for our lives. Every organization has its own web site in which they put the entire catalog of the products and services in which they deals. People usually go for that website which is designed in a proper and informative manner. A good website should provide each and every information and useful data.

A good designer always keeps in mind the whole structure of the business of your company while designing the home page of your company's website. A website is the common interface between a company and their customers. It is very essential that the website should be user friendly. While appointing a website designing company, the most important thing that an organization must keep in mind is that they should understand the purpose of your website and do complete justice to your project.

The New World of Transparency Marketing

2010-07-09T17:56:00.002+05:30

Many people are wondering what this buzz is all about! Transparency Marketing is similar to what the mass marketing in the 20’s to 60’s has become today. If refers to the non-deceptive policy used to engage modern consumers. Generally, the term ‘Transparency Marketing’ means different for marketer’s perspective and consumer’s perspective.

The Consumer: It’s privacy versus comfort. There are few online consumers that are more comfortable sharing information than others. According to a recent study, younger folks are more comfortable with sharing while older age people find it difficult to share information. I think it’s obvious because of the generation gap.

If there is a serious infringe of security which includes a large number of people, the mind-set towards sharing information may get more conservative.

The Marketer: Most of the consumers are fed up with old age advertising. Smarter brand advertisers are talking in a more realistic tone or providing a platform for interaction between people.

It’s time to cook something new and tasty. But, what if there is no one to share. It’s really drastic. The new cuisine definition is to make it open. Let it spread everywhere and then enjoy the accolades and results.

Interactive marketing

Interactive Marketing - Allows you to Target the Potential Customers

2010-06-28T16:04:00.001+05:30

The term interactive marketing as in its name demands the active interaction between business owners and their potential customers through the modes of Internet. The format of interactive marketing is very beneficial for targeting potential buyers; as it provides them a friendly platform to interact. It has provided the consumer the power to take control of the brand message of a business venture. For a little or no cost the consumer can unite the facts and date to evaluate the effectiveness of the website and can make necessary changes if required.

The main criteria of doing business through interactive marketing involve the evaluating of the ranks. There is a strong need to keep on checking your as well as you competitors ranking on the search engine pages. Search engine optimization (SEO) is mandatory for doing interactive marketing. The whole process is done by SEO’s, who keep on improving the ranking of the website on the search engine page. The more particular your site about keywords and phrases the more you’ll get the visibility on the net. There is a new flair of SMO (Social Media Marketing) in the world of internet. Business ventures are having one to one active session with their potential customers through it. It involves approaching the target audiences through various social media websites like Facebook, Orkut and Twitter. The results are so fruitful and beneficial.

Social Media Marketing – Compete With Latest Tools

2010-06-14T13:58:00.001+05:30

The new concept of competing on the battleground of business through SMO (social media marketing) is becoming the latest business trend to achieve the responses of the target audiences. Even though it’s quite a new phenomenon but the ease of Internet has made it quite familiar among masses. Folks are surfing websites like Facebook, Twitter, YouTube, and also blogs like anything. These are the well known social media sites. The number of these social media sites are increasing and everyday people are reconnecting with old friends, finding new ones, building business relationships, sharing their photos, videos, and thoughts on their lives, the world, and even the brands that they use.

The sites have provides the customers the power to think, analyze and write about your company’s product and services. There are possibilities of both appreciations and critics, but the best thing is that you can make strategies to work on your weakness through the suggestions and comment received by the consumer. The customers are talking about you online via their social media networks, whether or not you’re tracking and following the conversations. They are freely giving the suggestion about what they like as well as what they don’t like. This is beneficial for every businessman.

Facebook tries to pacify disgruntled users

2009-03-26T11:32:00.004+05:30

Facing a lot of flak over its latest redesign, social networking site Facebook has decided to implement a lot of measures which will not only eliminate clutter but also make the site more user friendly and easy to navigate.

Admitting that there was an unprecedented user reaction was its director Christopher Cox, who in his own words said that, "Ever since the launch of Facebook’s home page design, we have received thousands of emails, wall posts and comments from a lot of friends and families who want a direct feedback from us."

He also said that, "We are focusing hard on bringing about improvements immediately over the next several weeks," after the site earlier in this month got going and introduced the novel innovation of a twitter like feed on its site. Further, he also stated that, “In the new layout users will not be required to reload the page in order to see new posts; instead they will get the option of turning on auto updating so that they would not be required to update the page in the near future”.

Cox has also said that, “The site has also started coming to grips on how to deal with the excessive content that is appearing in the stream”. It will incorporate new features to provide users with tools that will enable them to control and reduce any application content which is being shared within the stream.

A number of constant improvements are also being made to the "Highlights" section on the homepage so it can be updated more frequently and show content that closely mirrors the content which was provided on earlier news feeds. Interestingly, that’s not all about it, “a number of photo tags or notifications that include pictures of a user's "friends" that have been posted will also be added to the stream of updates on the main page in the coming weeks.

Well, even though the social networking site has ballooned in popularity since its inception in 2004 and has notched an estimated 175 million users not every one is happy with all that is happening. A lot of such disgruntled users have started expressing their unhappiness over the fact that all feedbacks happening on the site are not in sync with what they wanted.

Moreover, their views have forced Cox to admit that, "Redesigns are generally hard to manage, in part because change is always hard and in part because we may miss improvements that any individual user may like to see." To conclude he also brought forth the view stating that "With the recent home page changes, we are trying to present the right balance between what is happening right now and what is really of interest over a longer period of time."

Is Internet Search a dream too big for Microsoft?

2009-03-25T11:47:00.002+05:30

If something is working well for you and it is fetching profits galore then why change it around? Right! Well, if you are the big boss at Microsoft then you just need to throw that philosophy out of the window. As a company you continue searching for novel and innovative products that will put you on a pedestal that remains elusive for any of your competitors.

The same story keeps on doing rounds at the Microsoft office where its top boss Steve Ballmer believes that Microsoft still can get a big chunk out of the search industry by out running its main competitor Google. This inspite of the fact that the Czar of the IT industry remains unchallenged and better still enjoys a very strong position in the corporate software market.

Again according to Mr.Ballmer, he wants to get a foothold into the search industry because he really believes that is wherein the real moolah lies. According to him, “At the end of the day, one of the key lessons is that not all businesses on the Internet are good businesses,” and even though Microsoft dominates instant messaging in Europe, its popularity hasn’t fetched much profits for it.

Moreover, there are only three things that have really got going on the net, predominantly some of those sites are Amazon, eBay and Google and if you are looking to rake in a lot of money on the Internet, then one would have to go ahead and challenge the ‘numero uno’ in search i.e. Google.

To give it a befitting end it would be further safe to say that Internet search remains an elusive dream for Microsoft and it has to really dig its heals if it wants to get to the top position in the search industry.

Get that edge with Facebook and Twitter

2009-03-24T11:21:00.002+05:30

With sites like MySpace and Facebook boasting of hundreds of millions of members, it will be safe to say that the concept of social networking in the present scenario has reached a tipping point. The evidence presently was further put on display when platforms like YouTube and Twitter turned around the electoral results in favor of the presidential elect Barack Obama.

However, still for some or the other reason such tools which were expected to bring about a profound transformations in corporations are still being resisted strongly. The popular perception that plagues many corporate executives today is that either social networking is a big time distraction or is considered to be a big time risk management issue. They fear that such sites pose a strong threat and eventually act as potential risks that give way to security breaches and data privacy.

Web 2.0 pundits, on the other hand, put forth all kinds of arguments that whatever social software might be available it can just act as the right catalyst to boost productivity to a level higher than before. Moreover, they come out with the arguments that such software can usher in an open-ended corporate culture where innovation, collaboration and transparency become the norms of the organization. Further, these sites also gain importance as they are an effective way for building a customer-centric organization that not only communicates authentically but also listens to clients and strives to learn from mistakes that crop up during interaction.

In this period of recession, as organizations look for novel ways to showcase their products and engage clients, the top management has finally started looking at how social networking tools can give leverage to their brands and unleash a corporate culture that is predominantly based on listening and learning. To say the least, it is looking at such a suite of software to further boost up the performance of the organization and enable it to reach a level which is beyond any of its competitors.

Google Surges Ahead in Race of the Search Engines

2009-03-13T13:34:00.008+05:30

In a recent report released by Hitwise, search engine giant Google has taken a quantum leap over its competitors and has managed to post an increase of 8% in its overall share for U.S. based search queries. Overall, the figure in totality came out to be 72.11% for all U.S. based searches conducted over a four-week period and left Google’s closest competitors such as Yahoo, Search, MSN Search and Ask.com with only 17.04 %, 5.56 % and 3.74 % of share respectively.

With nothing to be surprised about, the giant among search engines continues to hog the limelight and increase its share while its closest competition like Yahoo, MSN, and Ask are lagging far behind and have been forced to throw in the towel.

The competition has now come to such a passé that Yahoo had been forced to admit that being ‘numero uno’ in search is not its focus anymore. Further, it also acknowledged the fact that it was not gearing towards the universal approach anymore and it just wanted to be a search engine that predominantly targeted women.

While, on the other hand MSN the third party in the fray is trying hard to notch a share of 10 % or a little bit more in the next few years by acquiring Yahoo search property. As this cat and mouse race gains momentum, it is assumed that Google does not violate the trust of its users and does not take bigger chunk of the share from the remaining top tier providers in the race.

The Longer the Query, the better the Returns
Coming with a unique approach, Hitwise has also come out with the assumption that a longer query, i.e. averaging near about five to eight words in length fetched better search results as compared to a shorter query.

On the other hand, the other implication from the data is that if one weren’t already doing so then he would need to dig deeper into every research and planning effort and include a range of wider and more specific queries. The entire pattern of the data follows a consistent trend which will enable searchers to continue and become more sophisticated with their queries and expectations and in a sense land up with what exactly they are looking for.

Open source browsers fast eating up IE’s market share

2009-01-15T12:43:00.013+05:30

If statistics are anything to go by, then a recently published report suggests- Internet Explorer’s popularity as a browser has almost gone down by 7% from the beginning of last year and it continues to go downhill as time progresses by.

Eating into its share have been open source browsers such as Firefox and Google Chrome. As pointed out by the latest trends and stats, Firefox’s market share saw an unprecedented increase by about 4% in 2008 and Google Chrome managed to notch up an impressive 1% in the first few months of its availability whereas Opera managed to come a close third with its current share remaining steady at 0.71%.

On the other hand, the use of windows dipped to about 89% in November, and those of Linux users remained steady at around 0.85%, up 0.02% from the previous month.

The survey also pointed out Mac users were to more likely remain loyal to their preinstalled browser, Safari, as compared to window users who had been using Internet Explorer all these years. Pointing to the fact that the little blue "E" which had been gracing the desktops of Windows users had not paid any attention to the security glitches which had prevailing all this time.

Overall, if statistics paint the right picture, this appears to be the right time where open source software can further get a foothold in the ever-expanding internet industry. Whereas, on the contrary, the IE needs to gather up its act fast or the time is not far away when it might just get lost in the oblivion.

2009-01-15T12:43:00.001+05:30