Omenao Bytes - A Guide to Online Advertisements

Google Trends - Training and review by Omenao

2016-01-14T03:40:00.003-08:00

Google Trends is the public tool available by Google Inc to determine how a search terms being searched relative to the total search volume across different regions in the world. It gives search volume vs time 2D charts display. Filters available are by regions and time duration. We can get a clear picture of people interest over time, along with numerous other data signals. It also allow us to compare multiple keyword terms. Google trend data is being update on daily basis, while hot terms is updated on hourly basis. Data available is from 2004 to the present with wide range of time duration filters from past 12 month to past 1 hour. Data can be visualized in various categories to make the search term relevant to the context. Based upon the search term, it suggest categories too. Trend further allow to visualize the kind of search made in terms of web, image, news, youtube etc.

Take the example of search term policy in English and Politik in German and visualize the data graphs available one after another.

Interest over time: We get to have inferences that july month in each year , people are losing interests in politik term in german while policy in english has saw decrease in seach from 2004 to 2007 later consistent with july and dec month as lowest search spikes. More deeper looking the curve, we get to see April to July there is dip in curve while august to November is the rise in curve. Accordingly, we can adjust our media spend in AdWords Media Plan to have cost effective campaign that deliver supply based upon the seasonal demand of people.

Regional interest: This is the search volume distribution by regions or city across the globe. Clicking on the map or the region, city name will further give more granular search term distribution across states & cities. At the bottom of the chart, there is useful option “View change over time”. Click on the play button, you can see the video play back of the search volume fluctuation across the regions. Eg: For new brand keyword, you can get to see the people awareness over time from one city to another city or one country to another country, an interesting story to build on, isn’t it. Limitations: 10 regions or city can be maximum displayed in the chart at one time. Another example is searching cricket and view the cricket search volume over time, you can visualize, not only people interests but also understand how the cricket tournament are being organized over time in different part of the world, another useful info. Researchers argued that Google Trends this feature can be used to track influenza-like illness in a population. Another study suggest that, company name as search term shows correlation with respect to stock transaction done by people over time. Another finding, published in the journal Scientific, suggest there may be a link between online people behavior and country economic indicators. They examine the search volume of users in 45 countries, and predicted the future search volumes in key sectors and hence investment opportunity in economies. It is also used by research organization to predict the forthcoming elections initial polls. Click on the </> icon the right bottom of each chart and embed the JavaScript in your website, increase the width and height to visualize the trend more closely.

Related searches: Based upon your current search term, it suggests how related top 10 keyword queries are being searched and related topics(news) as well.  Top searches are terms that are most frequently searched along with the your term in the same search session, within the chosen category, country, or region. Google Trends removes explicitly sexual and offensive search terms. At the bottom of any Google Trends page, click Send Feedback to report offensive content.

Search Quote: Google limits the number of search attempts available per user/IP/device. Crossing quota will display warning as Users have reported reaching this limit after a single attempt.. Details of quota limits is set confidential.

Download in .CSV. At the top right of the google trend screen there is triple vertical dot icon, click on it will give option to download all data in CSV format. Note that this data will contain more data that usually displayed over charts. On the left there are subscribe option in plus icon, enter the term and you will receive updated data on it once a week or once a month as per selection.

Compare feature. This is search box and comes with three options.




Compare search terms: Upto five different terms can be compared with respect to visual chart/table available.


Compare Locations: For a given search term, five different location can be compared with respect to visual chart/table available.


Compare time ranges: For a given search term, five different time ranges can be compared. See the snap below,

Forecasts: Above the interest over time chart there is check box of Forecast, You'll see a prediction of how the term will be searched in the near future. The forecast is based on a mathematical estimate. You'll only see the clickable Forecast box if the time range is wide enough for the prediction to happen.

SPECIAL TIPS: Adding punctuation to refine your search,. Some of them are as below,

Bunny Cap: Result will contain both terms irrespective of order. It will include related top search terms pink bunny cap, bunny cap for kids etc.

Bunny+Caps: Results will contain searches containing the words bunny OR caps.

“Bunny Caps”: Result will contain the exact phrase along with words before and after the phrase. Eg. Red bunny caps, bunny caps kids

Bunny-Caps: Results will contain searches containing the words bunny excluding caps.

Enjoy the tool, excellent for working on projects and impress others.

New series of digital research & diagnostic tools - training and review by Omenao

2016-01-13T23:41:00.004-08:00

Dear Reader,

This is going to be interesting new series of digital research & diagnostic tools training and review by Omenao with the tag #Digital Research Tools. Always wondered content on quick and comprehensive information on useful tools, which can be learn and later implement instantly. I am planning to give my best on screening some of the useful tool in online marketing. Some of the quick name that come to my mind now are as below,

· · Google Trends

· · Google Keyword Planner

· · Google Web developer

· · Fiddler

· · Araaxis Merge

· · Renamer

· · Digital Pulse Debugger

· · Page Analytic

· · Tag Assistant

I will increase the length of the list in future based upon your feedback to us. You are the inspiration to write down my experience with these posts. Thanks for your support.

Thanks

Yours Omenao

Foundation Adops hire to the building of world class AdOps division

2016-01-13T03:03:00.001-08:00

This is my first post on adops hiring and setting adops as independent competent division. This is dedicated to start up companies who are looking for foundation hires and want to establish adops process division that cater to advertisement needs of client round the clocks with remarkable accuracy and least TAT.

Discipline is utmost requirement for adops candidate. But how can we judge it, look at the school performance, whether the candidate is academically sound or good in sports, arts, music. All come with strict discipline and dedication. Extending to the knacks, Math and logical reasoning are another mandate requirement, while dealing with numbers in the reports. For bigger brands, the data is big and need analytic insights, a good hand in excel help to visualize the data. While hiring experience adops person is advantage, we can save training time and get ready on production at the moment.

Recruiting fresh hires with him gradually once the production picks up pace, certainly is your next steps towards building a adops division. Within a year, push adops in extended hours that has availability as per the global market. This step is your direction towards going global and opportunity to stand with the world class adops team. Frequent communication of adops with sales is the key to gain the attention of clients. I remember mails, over which client appreciating adops team for the life saver feedback given on creative, landing page and campaign set up that could have messed up the wholke point of advertising if not identified in the early phase of trafficking.

Introduce the Email etiquettes to adops timely, to avoid adops observation going too techy to read. Even the client servicing without understanding and editing email(not their fault), forward the mail directly to client, which might require another round of meeting or concall to understand the same thing written over mail. Short and simple mail on Issue and solution approach is appraised by client.

Organize adops process into smaller and clear steps and convert into QA checklist. Following the checklist would act like guardian and prevent adops from doing silly accidents. Create different level of QC check depending upon the complexity and business requirements, although two level check is enough normally if trained and equipped with QA checklist properly. Ask adops team to suggest ideas on process innovation or automation opportunity at least 1 each month via out of the box approach. Feed the team with competitors adops strategies and market place knowledge to create global competitive environment.

Ad servers and advertisement ecosystem is complicated landscape in terms of technology and numbers of players involved. Document the ad server details is utmost importance, usually they are already documented and maintained on internal knowledge resource like JIRA etc by technical team. But it is bit hard for adops person to understand the effect of various features and new releases (due to technical nature of description). Create internal documentation with laymen explanation and screenshots for adops separately and proof read it by your technical team to avoid any misinterpretation. Introduce this documentation to new hires and let me them ask questions, and this will help to identify the information gap, errors etc and led to continuous growth of quality content in documentation and well moderated over time for outdated things.

Adops deals with technical stuffs more frequently but the nature of the job is purely semi technical in nature (adops don’t have to code anything). It is an added advantage for adops to have programming language skills atleast to basic(syntax correction, adding common built in function, understanding the input/output/logic of javascript), that reduces dependency on technical team and saves lot of time.

Queue management system is another promising investment to avoid missing out campaign/tasks and required where there are huge amount of daily campaign flow. Although, I have used outlook mostly for queue management and there happened 1 miss in 4 years (it was peak day of course), and unfortunately it was big miss that let us to the verge of losing client.

Additionally the adops tasks has to be divided among New campaign and Change in existing campaign on account of optimization or addition/deletion certain information. Need not to mention all changes has to be logged into adserver system, check with tech if it possible to log the changes that are exactly in mail/Queue management in anyway. Separate user login profile are required to track the changes made when needed.

All these tasks has to be defined on the level of priority with which it has to be done. We can have one person to manage the queue and route the priority campaign first. Adops manager can rotate the responsible persons to manage the queue on weekly or monthly basis.

There are lot of productivity & diagnostic tools that team has to be trained in order to the tasks efficiently which otherwise can left the resource stuck for hours unnecessarily. Knowledge of the adserver and productivity tools are the key to do the easiest to toughest tasks in adops.

Let us know your thoughts on this posts, so I can put them here to improve the quality of this content and that would inspiration us to write another post.

Thanks

Yours Omenao

http vs https - Know Everything About Secure vs Non Secure Connection

2014-02-07T05:28:00.002-08:00

Hypertext Transfer Protocol (http) is a standard universal set of rules for sending and receiving content between client and server across the Internet network. We use Http to access html pages, video, images and any other resources. There are situation to access/upload the confidential information from a server, which require secured connection between client and server in order to prevent avoid data leak from unauthorized party.

Netscape corporation comes with a solution to allow secured transaction via https connections. The basic protocol for http is same as that of https mostly while the differences in method occurs such as browser http request uses default port 80 for setting connection with server while https request uses 443 port for connection. https request uses encrypted layer/method for transferring and receiving information, so that information cannot be accessed by anyone else except client and server.

Two types of encryption layers are used for composing https requests.

1)Transport Layer Security (TLS) and,

2)Secure Sockets Layer (SSL)

Basic flow start with server response while client establish https connection. Server offers a menu of supported encryption methods. Client select one of this method to set up connection. Then client and server exchange third party verified certificate to prove their identities and unique key to start the encrypted information flow and close the connection.

Example of certificates and https connection shown in the snap below,

When transferring sensitive information on internet, click at lock icon to the left of the site’s URL in the address bar to check the SSL info. SSL is a protocol that provides an encrypted tunnel between client and the website server to prevent third parties from disrupting the information traveling through the tunnel.

We use https in many places that involves user login/password protected web pages, mail account, payment gateways in ecommerce websites, social platform, banking, user filled forms and other applications that need security. Please give your feedback, how you like the post?

Thanks

Yours Omenao

New market research tools used by ad networks, DSPs & DMPs.

2014-01-02T21:53:00.001-08:00

New market research tools used by ad networks, DSPs & DMPs.

Determine online brand advertising effectiveness, and the ability to leverage this shared understanding to optimize advertisers' return on investment with these tools.

1)http://www.vizu.com/.
2)http://www.comscore.com/
3)http://www.questionmarket.com/
4)http://www.nielsen.com/
5)https://www.scorecardresearch.com/
6)http://www.effectivemeasure.com/
7)http://www.insightexpress.com/

Please contribute if you have more to add to list.

Yours Omenao

Never Ignore Smart Gadgets Security - Anti theft tools

2013-06-02T05:29:00.000-07:00

Adoperation guys have a lot to do with different gadgets and tablets in terms of ad testing, at the same time security of these gadget/tablets come into play against lost/theft and unusual situation. I am dedicating this post to aware gadget users and keep remember the phrase "Prevention is better than cure".

Following are few resources available online, and will help you to tackle the difficult situation.

LAPTOP ANTI THEFT TOOLS

Website: http://www.locatemylaptop.com/ (FREE/PAID)

Get Register and download an software in stealth mode. On device online, shows the location in googlemaps. Only one device can be tracked with free version while paid gives version give more features and unlimited number of devices can be tracked.

FEATURES:

Free space delete

Remotely data delete

Safe IP configuration

Website: https://antitheft.norton.com/ (PAID)

Norton Anti-Theft helps you quickly lock and find your PC laptop, MacBook, tablet or smartphone. It offers to install apps in maximum three devices and track.

FEATURES:

Remote lock & lost notification

Capture picks of unwanted user in hidden way.

Website: http://www.gadgettrak.com/ (PAID)

FEATURES:
Wi-Fi positioning
Location notification
Webcam support

Capture picks of unwanted user in hidden way.

Website: http://www.frontdoorsoftware.com/ (FREE/PAID)

Free version doesn't have geo tracking but offers features like stole alert display etc.

FEATURES

Theft Prevention Security Ownership Display Screen.

Audible Theft Prevention Alert Communication tool

Visual Security Label

Proof of Ownership and Asset Mgmt Tool

Remote lock & lost notification

Stole Audio Alert.

Blast a ‘STOLEN COMPUTER’ message to the laptop

Track it using Google maps

Website: https://www.icloud.com/#find Find my mac (FREE)

Free apple tracking service to apple ipad, iphone or mac users.

Website: http://www.lockittight.com/ (FREE/PAID)

Free basic version is valid only for one devices.

FEATURES:

Clipboard Logging

Browser history login

Remote file deletion

Remote file retrieval

Screenshots

Webcam capturing

Key logging

File Management
Website Blocking
Text Logging
Encrypted Reports

==================================================

TABLET ANTI THEFT TOOLS

Website: http://preyproject.com/

Support All OS platform like Mac, Linux, windows, Ubuntu & iOS.

FEATURES
100% Geolocation aware
Wifi Auto connect
Scan your hardware
Send message
Hidden screenshots
Hide data

================================================

MOBILE ANTITHEFT TOOLS

Website: https://www.icloud.com/#find Find my iPhone (FREE)

iCloud base service for all apple devices ipod, iphone mac & ipad.

Website: http://www.samsungdive.com(Samsung android user only)

Website: http://www.avast.com/en-in/index (android users)

FEATURES:

Anti virus scanner

Call filtering

Remote lock

SIM change notification

Website: http://www.androidlost.com/ (android users)

FEATURES:

Read SMS

User remote lock

Remote Control Alarm

Send Custom Message

Phone & SD data delete

Remote Cam control

Audio recording

SIM change notification

Website: http://www.windowsphone.com/en-us (windows users)

Activate inbuilt setting in windows phone "Find my phone". Only disadvantage it consumes battery. Track phone in lost case by sign in with live ID in this site.

Website: http://appworld.blackberry.com/webstore/content/58459/ (Blackberry users)

Install this apps and is free service to blackberry users. Track via login with blackberry ID on blackberry official website.

FEATURES:
Device location tracking (using GPS, Wi-Fi and cell tower triangulation)
Data backup (Contacts, call logs, and application list data)
Encryption and hiding of data
Security camera (captures photos using device camera/s)
Email commands (activate features remotely via email)
Sound audible alarm
SIM change detection
Unauthorized SIM information capture
Lock down of the device
Set your own lock and lost screen messages

=================================================

CAMERA ANTI THEFT TOOLS

Website: http://www.stolencamerafinder.com/

No need to install any apps, just upload one pic in this website, it will take details by itself and when anyone shares pics in photo sharing sites like picasa, flicker etc it will search the serial number and send the notification in mail to you.

Please give your valuable thoughts, to keep us motivated!

Yours Omenao

Mobile Advertisements - A Rising Vertical

2013-05-20T05:27:00.001-07:00

Mobile Advertisements: Advertisement over Mobile and Mobile Devices like Tablet & Gadget and is a high pace growing advertisement vertical nowadays.

Evolution of Mobile Marketing.

1973:Martin Cooper, Project manager at Motorola invented first Mobile handset. Twenty year later, its rival bell able to launch this idea. At that time, phone functionality limited to dialing & voice IO/OP.

1991:2G, Second generation was launched by Radiolinja(Elisa) in Finland on the GSM standard, this digital technology introduced data services, first one is SMS text messaging and is largely popular until today.

1997: Utilized the first data service SMS first time for advertisement by Finnish news provider offered free news headlines via SMS, sponsored by advertising.

2000: Seeking the tremendous mobile advertisement opportunity the world first conference over this was held in London, sponsored by the Wireless Marketing Association (now Mobile Marketing Association).

2002:Start over the race among major telecom operators around the world to launch their own customized mobile advertising.

Advantages of Mobile Advertisement.
Two way communication, unlike TV, Radio, news paper.
Fast & Reliable Delivery, Immediate Response.
Easy Local Targeting.
Desktop Internet evolves into Mobile Internet.
Effective Viral marketing

Omenao.

Google Adwords Metrics - Successful PPC Campaigns

2010-04-19T02:00:00.000-07:00

Hello Webmaster,

Today, I am writing this post to all Adwords / PPC beginners & aspirants, here i would discuss the basic PPC metrics and terminology used to evaluate the performance of ppc campaigns. These are discussed as,

Clickthrough Rate (CTR) : Ratio of number of clicks on ads to the impression received
*Impressions - No of times ad appears on SERP & google content network.

Cost Per Click (CPC) : Amount an advertiser pays to publishers (search engines) for a single click on its advertisement.

Average CTR : Ratio of total clicks on Ads by total impression received over a span of time.

Average CPC : Total clicks divided by Total Amount paid over a period of time.

Conversion Rate : Ratio of pageviews divided by conversions (sale, purchase, download, enquiry).

Cost per conversion : Money spend on the campaign divided by the conversions produced out of it.

ROI/ROAS (Return of Investment/Ad Spend) : Revenue generated out of PPC campaign efforts divided by Money spend to run these campaigns.
For Non - Commerce sites value of measurable action (registration, download, enquiry, subscription etc) is to be determine to evaluate the ROI.
//Conversion is a measurable action (sale, purchase, download, enquiry etc) that defines success of your ppc campaigns.//

One of famous saying for perfect PPC campaign cycle, that i would like to share with you is,
************************************************
Conversions are about building relationships.
Building relationships is about building trust.
The relationship begins with the first impression,
and continues to the landing page,
and through the sales process,
until the sale is made.
The relationship then shifts to retention, support and up-selling,
where the trust built during the initial process really counts.
*************************************************
Give your feedback, thats for today,

Thanks

Omenao

Keyword Research - Key to Organic SEO

2010-04-09T06:07:00.000-07:00

We know right keywords are the building block of organic SEO wall, and we spent most of the time in it, because this is the half win in your way.
Today, I would discuss some basics parameters and terms that judges the effectiveness of keywords you might be targeting as follows,

===============================================================

KEI (Keyword Effectiveness Index)

This parameter compares the number of searches for keywords against number of search results.

KEI = Popularity ^2 / Competitiveness

Where,

Popularity - stands for number of searches for keywords
Competitiveness - stands for number of exact search results for the same keywords

So basic is higher the KEI more effective is the keyword and on more thing i would reckon is keywords with many searches and little competition.

===============================================================

Keyword Density

Keyword Density is the percentage amount of keywords presence with respect to total number of index able words of webpage.

Tool: http://www.linkvendor.com/seo-tools/keyword-density.html

Keyword should not exceed more than 5-6%

===============================================================
Keyword Frequency

Keyword frequency is the number of times the keywords present on your web Page.

===============================================================

Keyword Prominence

Keyword prominence is how close to start of websites code a keyword is located.

===============================================================

Keyword Proximity

Keyword proximity stands for the closeness of keywords with respect to each other.

=============================================================

Keyword Proximity, Keyword Prominence, Keyword Density are some important factors which a professional SEO
takes care while optimizing website. You might love these parameters, as i do, so stay connected..

Breadcrumbs - Navigation in Google Search

2010-03-27T05:25:00.000-07:00

Home Page>Category Page>Subcategory Page>Page

Guessed right, Breadcrumbs refer to site navigation more often you have seen on web pages. Generally appears horizontally on top of web page, it
offers links to previous pages user navigated through in a hierarchical way with each link separated by ">" (greater than) or "»" (glyphs).

Now, Google has begin to display breadcrumbs for some websites on search results pages as well. Breadcrumbs on search results display more links in your search result display which is good for visitor perspective to get the website insight.

So, if you wish make your site search result with breadcrumbs then only short cut is use them on your website.

Note: Breadcrumbs in search result have nothing related to securing high ranks in search engines. These are meant for easy navigation to visitors to land on right pages.

Omenao

Cloaking - Black Hat Search Engine Optimization

2010-03-08T01:31:00.000-08:00

Cloaking as the name implies have the characteristic of concealing its identity to some or the others. In search engine points of view, cloaking is a technique of presenting different content or URL to users and SE crawlers. Google sees this way of serving content based on user agents as misleading and leds in the removal of web page from the Google index.

For instance, one may show its page as pure HTML text to crawlers but to user page having attractive flash, images or scripts. And the result help it to rank in search results.

Cloaking is done by two ways by delivering content

1)based on IP address.
2)based on user agents http.

Google Guidelines

Don't go for cloaking if your site contains flash, images or Javascripts rather think of informing your userrs about their presence in alternative ways,

Use Alt Text they will help your visitor identify the images or images turn off in browsers.
Javascript should be given in textual format in noscript tag. Make sure both javascript elements contains the same text (not even a minor changes).

Omenao

Flash Websites Vs Google

2010-02-26T00:29:00.000-08:00

Folks, we all are aware of the fact that search engines hate Flash objects or websites. But on year 2008, Google had tied a knot with Adobe to develop techniques to index flash and offer search rankings to flash based websites. But Unfortunately, seo still found very hard for flash to promote on search engines.

Some of the facts are as follows:-

Flash Websites have Web pages that are mostly distinguished by # urls, but Google doesnt consider # Flash pages as different urls.
Flash Sites are not mobile phone friendly as such it loses a great lump of mobile user traffic as well.
Website user has to wait although the flash will attract him when it will load completely but as such loading time is unavoidable.

We need to know the flash requirement in such context. Use Flash when you are a brand for eg:- Levis is an well known fashion brand and they are making levis.com as flash website, then direct user traffic are obvious.

Some guide lines for flash websites are:

A Flash Banner is the right choice while keeping the majority content in html.
Do not call text or image files externally in your flash rather embed it in swf file it self.
Go on Alternative option for flash such as Wollzelle, a impressive java script code. Common just go through it.

Enough for now!! Keep in touch for future advancement here.

Omenao

DoubleClick for Publishers (DFP)

2010-02-23T00:08:00.000-08:00

Increase your Ad Sense Revenue with DoubleClick for Publishers (DFP)

Manage your Ads more effectively now with Google New Ad serving technology DoubleClick for Publishers (DFP) in sequel of AdSense and DoubleClick Ad Exchange. This technology help you in taking complex and tedious Ads Decisions like Ad scheduling, managing inventory, optimizing performance, target audience, ordering high value Ads, Ads Reports, Identify Ads generating revenue, Open Ad Network Interface and many more.

DFP available currently under two brand names:-

1)DoubleClick for Publishers

2)DFP Small Business

For More Details on DFP, click here

Omenao

Aardvark - Find the Right Person for your Queries

2010-02-22T21:20:00.000-08:00

You might have a plenty of question and you are looking for answers from friends, experts or professionals, Aardvark is committed to find the right person for your any type of questions in less than five minutes. Aardvark is believed to be first social search engines, founded late in 2007 by Max Ventilla, Damon Horowitz, Nathan Stoll, and Rob Spiro. Aardwak finds people not web pages as conventional search engines. Sooner the Aardvark concept is made available successfully in Email, IM programs (like Gmail Chat, AIM, Yahoo! Messenger, and MSN Messenger), Twitter, and also in iPhone.

February 2010 Aardvark became the asset of Google will be available via Google Labs. Google admires the Aardvark technology and Aardvark team.

Domain Name : http://vark.com/

Official Blog : http://blog.vark.com/?p=361

Guys, this innovative project is finally into Google graveyard like many others, we pray to god, have peace and mercy!

Dont have account, no Worry!!
Sign in via sign in using your Facebook or Google account.

Omenao

You Tube - A Video Sharing Website

2010-02-11T00:39:00.000-08:00

Thinking of favorite video! No Doubt, You Tube is the ultimate destination, based on adobe flash technology You Tube is a video sharing website on which web user can upload and share their video files with whole world. Three former employees of PayPal create a history - Chad Hurley, Steve Chen and Jawed Karim by pioneering You Tube a reality on February 2005.

13, Nov 2006 is the day on which Google Inc had added another gems in their wealth by acquiring You Tube , LLC for US$1.65 billion, and now it becomes a subsidiary of Google. You Tube content is mostly generated by amateur individuals and advertising media corporations in forms of videos, music, movie and TV clips and video blogging. Account profiles of registered users are referred to as "channels" and only registered user can upload videos which are further subjected to approval for implicit or explicit content.

Domain :                 http://www.youtube.com/
Domain Activated: February 15, 2005
Headquarters:       San Bruno, California, United States
Owner:                   Google Inc.
Alexa Rank:           4

You Tube first video was of founder Jawed Karim at San Diego Zoo by name "ME at the Zoo". Today, You Tube is available in 14 unique languages and about 20 hours of unique videos uploaded every minute. Gradually, You Tube made an agreement with Lions Gate Entertainment, MGM, and CBS, so that they can upload full length videos, films and episodes, step taken to compete with Hulu who advertise videos from Fox and Disney.

Today, You Tube act as a platform for young artist to post self shoot music or videos to cast their talent and reviewed by audience, a individual voice against injustice or in support of victims of natural disasters and many more.

Uploading Features

1)You Tube entertain 10 minutes of videos and file size of 2 GB by standard account. Longer videos needs enrollment to You Tube Partner ship program (YPP).
2)Accepts videos in almost most container formats (.AVI, .MKV, .MOV, .MP4, DivX, .FLV, and .OGG.) includes video codecs MPEG-4, MPEG, 3GP and .WMV.
3)HTML5 video playback
4)Newly introduced features by you tube is 3D videos can also be uploaded.

Stay Tuned for more info on You Tube.

Omenao

Domain Redirection - Show Your User Right Path

2010-01-30T00:26:00.000-08:00

Easy Guys! Think of same Web Page available under different urls, this is possible by domain redirection(domain forwarding).

We people come to use this techniques on various situations and needs. Some i would reckon as:

1)Web user have the usual habit of storing urls in browser history and bookmarks favorites, url redirection makes sure that these user are guided to correct locations if there is some domain name changes.

2)Search engines have indexed your old urls and if these urls are redirected to updated urls, then your user will not be mislead. In the next crawling cycles robots will detect new urs.

3)You may have mistyped domains in address bar of your browser, and surprise to see some times to be directed on correct domain name web page.

Do this as self exercise. Hint is Type http://yaho.com/ or http://yhoo.com/ and see!!

Good companies buy all misspelled combination domains to make sure their user may not suffer bad experience while typing.

4)I bet you also come across this seldom situation, when you typed domain.net or domain.org and you are redirected to domain.com. People do this to keep all domain ext reserve for future use.

5)If you are fed up with your current domain name and want some change, domain redirection (domain forwarding) is here for you.

6)Moving some of web pages of your website to another website domain name.

7)You finally decided to merge two websites into one single website.

8)Some times your web pages has longer domain name which are hard to remember and looks unappealing. Also these url doesn't fit well for the microblogging sites or web forms due to character limitation. We have url shortening tools which facilitates url redirection from long url to short abbreviated urls.

Ex of such sites are:

http://tinyurl.com/

http://bit.ly/

http://tr.im/

9)Redirection techniques has also been manipulated maliciously by black hat holders. You are landed on the web page that you are looking for but on clicking on your favorite links you are redirected to web pages that contain malicious content or asking you to download malwares. These techniques are also used to extract the Pagerank advantage of reputed pages(popularly known as google 302 redirect), but it is fixed now.

You might be aware of http protocols that are used to transfer information on internet, here we have server end 3 digit status codes (usually starts with 3XX for redirect cases) that are returned and urge browser to go from one to another adresses.

Standard HTTP Status codes for redirection are:-

1)300 web page with multiple choices like in different languages.

2)301 webpage moved permanently

Client request:
GET /index.html HTTP/1.1
Host: www.yhoo.com
Server response:
HTTP/1.1 301 Moved Permanently
Location: http://www.yahoo.com/

3)302 moved temporarily

Client request:
GET /index.html HTTP/1.1
Host: www.omen.com
Server response:
HTTP/1.1 302 Found
Location: http://www.omenao.com

4)303 get request (see other)

Client request:
GET / HTTP/1.1
Host: www.example.com
Server response:
GET / HTTP/1.1
Host: www.example.com

Thats all for Redirection, will back with another stuff!!

Omenao

LANDING URL MYSTERIES

2010-01-29T21:38:00.000-08:00

Q.What happen when visitor lands on page ?

We all have been fixed by this question, how visitor behave on landing url, whether he eats the information and purchase/query/sign up about the products/ services or simply exit the page. Deciding the right landing page for SEO campaign or PPC traffic campaign is the key factor due to this different visitors behaviors.

SEO campaign entry page are generally made to offer informative content to visitors while PPC campaign entry page are made with purely business sales objectives with flashy call to action ads. Not to forget the real objective to meet the visitors needs.

PPC Campaign Ads are compact in size with limited title, description, display url and landing url details, which have small enough to speak, make sure these details should be on landing page along with images and elements (logo, Call to action like free shipping, discounts, free) that are relevant to keywords that brought the visitor. Also provide links to most important pages along with privacy policy, about us and contact us that will provide your visitor additional information.

A very goog example of landing Page : http://www-07.ibm.com/smb/in/expressadvantage/xoffers/index.html

Have happy PPC Business!!

Omenao

Effective SEO - Use Synonyms of Keywords

2010-01-28T07:42:00.000-08:00

Hey Webmaster,

Use of synonyms of keywords sounds strange, but not more. Google has announced an another remarkable impact in history by making search engine capable of understanding synonyms of words in your query and displaying best search results. You will be surprised to see bolded synonyms words in search results along with parent words in your query.

See the image below to take an idea!!

Query "Pictures Developed with coffee" is synonym with another query ran internally "Photos Developed with coffee"

Not only this Google search engine will also be able to understand the relationship between singular and plural words ( like picture and pictures) not necessarily need to display different result for them. There are some very bad synonyms as well that Google is working to fix them.

Sounds good computer can understand us better, after all it's result of more than five years of research.

Note:You can turn off this feature for particular words, just add "+" before it or make an unique search.

Omenao

Yahoo Slurp - Web Crawlers

2010-01-28T05:23:00.000-08:00

You are right!!

This is Yahoo Web indexing robot similar to Google bot discovering web document and generating a large searchable index. It follows only href link (note: src links are not followed by slurp) on the web page and that is how yahoo come to know about your newly made web page if it finds web page link on web pages that are already present in their index. Yahoo slurp can find you more easily if you are listed in ODP dmoz.org or Yahoo! Directory. If your web page is crawled by Yahoo! Slurp, that doesnt mean your web page will be available in search index. All Crawled documents are crosschecked at the next cycle of index.

Some meta tags to prevent Yahoo slurp action on web page are as follows:

<META NAME="robots" CONTENT="noindex">
Yahoo slurp will crawl the page but will not index this web page.

<META NAME="robots" CONTENT="nofollow">
Yahoo will not crawl any links present on this web page.

<META NAME="robots" CONTENT="noarchive">
Yahoo will not keep back up archive (cache) of web pages.(helpfull for the users if web page is offline)

Yahoo slurp also obey robot.txt guidelines and with its help you can prevent it to crawl websites or directories.

For ex:
User-agent: Slurp or "*" (Slurp is case sensitive)
Disallow: /cgi-bin/

Note: Even if you have disallowed the web page, but the Web page URL is kept by yahoo as thin documents with no content on it as a reference link from other public web pages.

Yahoo slurp makes request to your web server by determining the IP addresses, and you need to make sure that you host server handles these request as yahoo slurp consumes highest bandwidth if your web server having multiple IP addresses.

You can reduce Yahoo slurp activity by robot exclusion tags thereby disallowing unimportant documents. Also take care if your site is dynamic and duplicate url increasing crawling activity so use yahoo Dynamic Url Control in Yahoo! site explorer. Another useful robot tag is crawl rate control by which you can delay or increase the frequency of slurp crawling.

For Ex:
User-agent: Slurp
Crawl-delay: 0.5

So Stay Tuned!

Omenao

Google Tweet Rank Secrets

2010-01-27T00:43:00.000-08:00

Hello Folks,

Now Google seems to sharing tweets rank phenomenon in real time searches. Some of them i reckon and will be in continuous discussion with you are as follows :-

-More Follower you have, more Popular you are, and your tweets are more Weighted in Google eyes.
-Popular twitter account will also give benefit to twitter accounts they are following. In other word, Google will also honor the accounts which are followed by Popular account holders.

But still many things are yet to be revealed, so stay tuned!

Omenao

New Webmaster Tool Features

2010-01-24T20:25:00.000-08:00

Malware details

Webmaster has been using manual testing, our safe browsing API and malware notifications to know malware pages on website. And even if you know the malware pages but it still hard to extract the malware codes from them. Now google provides webmaster with the suspicious malware code snippets. Now webmaster has another effective tool in hand and reduces the processing time

Fetch as Googlebot

Initially we have Keyword/ HTML suggest webmaster features gives the idea of google content processing. Now, real time Google bot eye view help webmaster to re-develop and promote website with new technology, to determine no rank improvement on your keywords or if pages are hacked. Soon to launch stay connected.

Omenao

Google Search By Voice (Available on N60)

2010-01-23T23:37:00.000-08:00

Speak your Wish and Google Makes it True

N60 phones are very similar to N-Series or E-Series phone like N95 or E71, having 12 digit keypads, which is of-course not suitable for typing in browsers or to run queries on Search Engines. Think you speak the keyword and search results comes on your mobile browser. So here, launched Google Search By Voice available only on Nokia S60, intelligent enough, it understand languages accents comprising English (US), English (UK), English (India), English (Australia) and now also Mandarin Chinese (World Second Largest Speaking Language).
Download the Google Mobile App by visiting m.google.com from your Nokia S60 browser. You will get an shortcut to Google Search on Nokia Phone Home page. You can search for any thing SAY Nearest Pizza Hut in Delhi, it will give you the answers.

Coming Soon:-Google Search By Voice on i-Phone and Android.

Video Optimization Techniques Part 2

2010-01-22T04:16:00.000-08:00

Hello Webmasters!!

In a sequel to teach video promotion, today we will discuss more tips and techniques to rank high on You Tube and Ofcourse on Search Engines. Optimize your Title, Description on You tube, and you will get the top visibility!! Gone are days, You tube has changed with time and included several factors on search algorithms. Yes complex but not for geeks.

Selecting the right keywords is to think logically what your viewer want to see and then please refer you tube suggestion tool which generates populated list of keywords on entry of characters. These are the most popular keywords queried. See the similar videos and take out ideas from them.
Have text based or anchor text links back to your video apart from from normal keyword optimization, yes i am talking about Title, Description and Meta tags.
Good number of view counts and frequency not only builds goodwill among visitors but also taken care by You tube for ranking.
Positive comments/ feedback makes you rank high else pound you to the ground.
Key is active participation in communities and create your own communities. All matters contacts so build and rule.
Convert your visitor to viewer by proper placement of call to action and dont forget to includes your reviews on comments of the most popular videos.
Last but not least, never forget chronological factors, launch your video on weekend days (business days) like thursday or friday.

This is for the day, Good Bye

Video Optimization Techniques Part 1

2010-01-22T04:13:00.000-08:00

Webmasters,

If you planned to include your works in SE through videos then we have SEO guidelines exclusively for you.

Thinks to Remember!!

Be the one to post video first on your website, which is the most relevant place ever in terms of content. Then go for video sites like Google Video, You Tube, and yes video distribution webservices by TubeMogul and Traffic Geysor. Spread instantly in Internet. Common now ask me, why video in my site first, omm!!Think
Hints:- Embed Codes Links.
Video File names, title and tags should be your Website most important keywords. Give internal and external links to videos.
Dont forget to create video sitemap which act as a blind hand stick for SE to find you. File name of the webpage containing video should be the title tags. Better if webpage is dedicated to individual video only.
More Video Traffic comes from social networking, bookmarking and micro sites which further help in distributing videos.
Another interesting use full points is link your video with other relevant videos in web. More Targeted Visitor, Better Rank and Reputation.Include content which motivate visitor to comment to your videos.

So Stay Connected with Omenao

Google Bots Crawling AJAX Websites

2010-01-22T03:44:00.000-08:00

Hurray Webmasters,

Now we may have opportunity to promote AJAX based Website. So we can push in more towards AJAX website development and promotion. However, Google set some goals to achieve while implementing this feature.

When your website grows it should needs very slight changes
Same content for users and search engines (cloaking free)
User will be directed to AJAX url by search engines (not to a static copy)
Webmaster will have way to determine whether AJAX website content is crawled well.

Omenao