Omni Infotech

Are You Taking the Web Hosting Issue Lightly?

2014-06-14T01:47:00.000-07:00

Almost all companies and business owners know the potential of a good website with attractive look and feel, as it is an effective medium to reach potential customers and engage existing clients. Their main focus is on the attractive design and engaging content. They often take selection of a web host a minor issue. Everyone who has a website or a blog needs web hosting. In simple terms web host makes your website or blog alive. Web hosting companies make your website accessible on the internet so that others can see it. Even the best website with quality content and design is useless, unless the site is uploaded to the hosting server. After working in the IT industry for several years, I noticed that initially clients end up making the wrong web host choice as they consider web hosting choice hardly makes any difference to their business.
How does making a wrong hosting choice can affect your business?

For every business maximizing profits is one of the important objectives. Choosing a wrong host can hamper your profitability and market position.

1. You can face loss of revenue : - If your website goes down, people will not be able to view your website and you can lose your potential customers. For example, if you have an E-commerce business, an hour of outage can cost you the loss of lakhs.

2. Ranking of your website can drop drastically : - You have a win-win situation when your website is on the first page of the Search Engine Result page popularly called as SERP. Choosing a wrong host can affect your ranking drastically as if your website is down now and then, the search engine will not be able to read it, resulting low SEO ranking. Many SEO experts say not only the outage of websites hampers the ranking but the slow websites also often results in low SEO ranking in spite of of good SEO done for them.

3. Security and Malware Attacks : - Though there is not absolute solution that keeps the website 100 percent secure, however the web hosting companies play an important role in making your site secure. A good web hosting company keeps your data protected and keeps a backup of all your files, so in case of hacking, your data is secure.

When choosing a web hosting service provider, carefully do some homework. Your website depends on the web host. A good web hosting company will manage all the backend concerns. So in order to keep your website’s raking high, improve sales and for security purposes, the business should make a wise decision while selecting a web host for all their websites, application and blogs.

Five Reasons to Use Internet Marketing for Success

2014-06-14T00:52:00.001-07:00

Internet marketing or online marketing in simple terms is promoting your product or service using the internet as a medium. All the marketing and selling efforts done over the internet to spread the marketing messages to mass is internet marketing. The marketing online is done using various techniques or practices like search engine marketing, direct email, social media and types of banner, display and pop up advertisement on the web as well as mobile. The popularity of online marketing is growing rapidly as the internet users are increasing. There are many reasons why online marketing is important for businesses.

1. Wide reach

There are no geographical boundaries over the net and the world is using it, therefore marketing online ensures a wide target audience. With the constant technological advancements, more people are getting Internet access and are readily accepting online transactions. Almost one-third of the world can access the Internet, so through Internet marketing, you can increase your horizon in a cost effective manner and can easily reach out to more people, locally as well as globally.

2. Your business has round the clock access to consumers

When your website has online presence, your customers have 24/7 access to the product or the service unlike your physical store or office. This means that your business is increasing even when you are sleeping. Your products or services are available to your customers when they need you without having sleepless days and nights. Isn’t it cool!

3. Increases brand awareness

As customers are smarter now, they like to know about your product or service. With the help of internet marketing you can help your consumers know about your product and services and create awareness. This helps in generating the need and increases your brand value. Through Internet marketing, the target audience can know all about your company, what you provide, testimonials and reviews about what you offer. This helps in the brand reputation and awareness. The social networking sites help it spread the word of mouth, which gives you referrals indirectly increasing the sales.

4. Online marketing is cost effective

All brands, company, business, organizations etc. have an online presence, one of the many reasons is, it is cost effective medium and anyone can afford it. Promoting your product online can save more than half of your marketing budget. Since there are so many websites on the web, getting your website on the first page of Search Engine Result Page (SERP) is hard in terms of competition, you need a well thought Internet marketing strategy to have your online presence.

5. It is performance oriented and enables you to easily track and monitor sales

With online marketing you can see the exact insights and analytics. It is relatively easier to track the performance of your website and not only this, you can see the users’ profile, location, purchases etc. You can accurately calculate Return on Investment (ROI) and compute your revenues. There is no confusion or assumption as in how much money is spent on marketing.

Internet marketing is yet to see its peak, a good number of the businesses in India don’t know the potential of suitable online marketing. This effective technique can generate potential leads and can act as an added outlet for generating sales for online business (e-commerce), which can help you reach out to buyers worldwide for your products and services. Win over your competitors by marketing on right marketing channel with Omni InfoTech.

Why is a Responsive Website important for Your Business?

2014-06-07T03:40:00.002-07:00

In present scenario, not having a responsive website can let your business down as everybody has smart phones with them. The moment they are keen to know about any product or service they instantly Google it on their smart phones. Last year, the business experts predicted that in the coming years, internet users from the mobiles will increase many fold therefore businesses should keep them ready for it.

What is Responsive Website?

If you are not aware of what exactly is a responsive website don’t worry, it simply means a well designed and developed website containing responsive web design. A responsive web design cleanly adjusts to the screen size of any device the user is visiting your website from. Whether it is a tablet, desktop or any smart phone, a responsive website fits in gracefully to all. You must have seen that when you open up websites using your smart phone, some websites appear very tiny and then you have to zoom in and out to read the content. These websites are not user friendly and user face problems in using them. The images and content do not fit in properly on the device’s screen. The look and feel of these websites is often so bad that user ends up looking for other options, hampering the business. A responsive website looks good on all the devices and is user friendly leaving user engaged. It looks good on all the smartphones, desktops, laptops and even tablet.

The business experts have stated that the mantra for the coming years is focused on mobile, as it is the trending medium to grab as much business. The first step towards it is to have a responsive website. Everyone is using a responsive website and the main reason for it is the statistics, giving us the real picture. The experts saw the statistics of an anonymous website that is quite popular using Google analytics as a tool to view insights. The stats were alarming and it showed the urgency of the responsive website. The analytics in the case of this website identified that the traffic received from mobile devices was almost 40 percent. This means that many visitors who land on the website are receiving a sub-optimal experience, since the website is not mobile friendly. Portraying a bad picture of the brand to the visitors, who are landing on the website.

If you are ignoring the website issue look at your competitors’ website using your phone and it will be an eye-opener for you. We see people progressively favoring their mobile devices over desktop computers. Realize the fact that the future is mobile and without a responsive website your online future is miserable. When you are not giving the customers, a mobile-friendly experience they will go to your competitor whose website is easier to use.

Are you now thinking that I have to get a responsive website but it will be a costly affair? Don’t think too much as it is far cheaper than you think. Get your mobile friendly website ready and push up your socks to see the results.