–Over 4,000 registrants expected

–Attendees from more than 80 countries

–Featuring use cases from across the enterprise

SAN FRANCISCO, Calif.— November 1, 2011— ON24, the global leader in webcasting and virtual event solutions, today announced that the company is hosting VUE2011, its annual virtual events user conference, on Thursday, November 17, 2011, from 8:00 a.m. to 3:00 p.m. Pacific Time. VUE2011 is a unique online venue for marketing, training, corporate communications and events professionals to share insights and best practices.

Keynote speakers for VUE2011 are David Meerman Scott, marketing strategist and best-selling author of “The New Rules of Marketing & PR,” and Sandy Carter, a social media thought leader, author, evangelist and visionary from IBM.

The San Francisco Giants’ pitching ace, larger-than-life personality Brian “The Beard” Wilson, will serve as the VUE’s host, welcoming attendees to a virtual environment featuring a “virtual San Francisco,” home base for both ON24 and the 2010 World Series champion Giants. This engaging 3-D environment, complete with animated cable cars and virtual versions of landmarks such as the Golden Gate Bridge, will illustrate new creative capabilities made possible with virtual event technology, as well as virtual events’ continued mainstream acceptance – underscoring Wilson’s tagline, “Fear the beard, not the technology.”

“By selecting Brian Wilson to host our second annual user conference, we position ON24’s industry-leading virtual events and webcasts as approachable, fun and easy to use. Our solutions are transforming the way businesses communicate globally,” explained ON24 CEO Sharat Sharan. “There is no reason to ‘fear’ the implementation of virtual communication technology.”

VUE2011 will focus on driving demand, growth and more effective virtual communication via three content tracks:

• “Virtual Events & Webcasting 101,” basic information to meet the needs of beginners and to help everyone improve virtual event ROI
• “Marketing Applications,” about using webcasting and virtual events as tools to drive demand generation and reach customers and prospects
• “Training & Communication Applications,” focusing on leveraging virtual events and webcasts for employee training and corporate communications

Presenters from ON24 clients such as Microsoft, IBM, CA Technologies, Deloitte, Cisco, PricewaterhouseCoopers and Sodexo will demonstrate how webcasting and virtual events enhance the effectiveness of enterprise communications programs, discuss real-world implementation of virtual events and share learnings, such as how to accelerate program ROI and increase reach by integrating social media and providing mobile access to content.

“We’re excited about VUE2011 and its growing reputation as the must-attend event for corporate marketers, communicators and trainers, especially as virtual events enter the mainstream,” commented Denise Persson, CMO of ON24. “There is a significant need in the marketplace for information and recommendations for best practices and for maximizing the success and ROI of virtual events in marketing and communications programs.

“As the global industry leader in online events, ON24 is uniquely positioned to bring together and educate the professional community in the burgeoning virtual events industry. VUE’s all-star lineup of visionaries and industry experts will show attendees how virtual events and webcasts can be powerful, cost-effective tools for marketing, lead generation, brand awareness and corporate communications,” Persson concluded.

More about the VUE

The VUE Virtual Events User Experience was first hosted by ON24 in 2010. The inaugural event was “emceed” by social media pioneer and rap icon MC Hammer and was the largest-ever online gathering of virtual event professionals. Content for VUE2011 is applicable for professionals in a variety of fields, including marketing, corporate communications, public relations, sales and training/development. Register for the complimentary event (#VUE2011) here: http://bit.ly/tgcXuS

About ON24, Inc.

The recognized global market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources or audience downloads are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from partner expos, user conferences and trade shows to training and company town hall meetings. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.

The session will also include key industry trends and ways to justify the business case for energy and sustainability program investment.

The webcast will be held October 18, 2011, at 11:00 a.m. PDT. After the live event, all webinar registrants will receive a complimentary copy of the first paper in the independently-researched Verdantix Energy & Sustainability Leadership series, entitled “New Metrics To Improve Sustainability Performance (KPIs),” commissioned by CA Technologies. Register for “The Business Processes of Sustainability” here: http://bit.ly/pyelTq

* Powered by ON24 *

VUE2011, set for November 17, will demonstrate the benefits of communicating virtually with large numbers of people without the time and expense associated with hosting an event in a physical location like a convention center or hotel ballroom. VUE2011 will feature business executives sharing virtual event best practices and will be available on all leading mobile devices, including iPhones.

“I’m hosting the VUE because I know what it takes to win, in both sports and business,” says Wilson. “Just like in baseball, business success requires confidence and communication. You also need the right equipment. Virtual events are the communications platform for high-performance companies. In the VUE, you’ll learn all about how to easily take your events—and your content—virtually anywhere. Remember, fear the beard, not the technology.”
VUE2011 marks a dramatic departure from traditional virtual events that normally mimic the trade shows and conventions that virtual events often either replace or supplement. With Wilson as a virtual 3-D host, attendees will be taken on a virtual tour of a magical San Francisco, where ON24 is headquartered. This custom 3-D environment will feature renderings of the Golden Gate Bridge, Chinatown, Union Square, and the “Painted Ladies.”

“We’ve also developed a unique application for video animation, using it to guide the VUE attendee from one place to another through a cable car. It’s very San Francisco, and it’s very fun,” said ON24 CMO Denise Persson. “We are designing this virtual environment as a showcase for all the creative possibilities available through our industry-leading platform,” she concluded.

“Because our event has a San Francisco theme featuring well-known local locations, Brian Wilson is an ideal virtual host choice,” explained Persson. “Not only is he a local sports hero, but he’s also a top performer, just like many of our clients. And, with his unique look and personality and quirky sense of humor, he’s a one-of-a-kind celebrity—a widely recognized talk show regular and reality TV star.” Persson added that virtual event producers are often able to attract celebrity hosts and speakers because of the convenience of participating in a virtual event.

“Our goal is to take the fear out of the technology and make our solutions more accessible and easier to use in every department within an enterprise,” said Persson. “As concerns about the economy increase, interest in virtual events grows stronger. Last year’s VUE was the world’s largest virtual event user conference, with over 4,000 registrants. We expect VUE2011 to be even more successful.”

The Game Plan

Offered at no charge, the VUE2011 Virtual Events User Experience, hashtag #VUE2011, will be held on November 17, 2011.

About ON24, Inc.

The recognized global market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources or audience downloads are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from partner expos, user conferences and trade shows to training, sales enablement and company town hall meetings. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.