Thanks to the awesome BZ for shooting this over. Wow, talk about a powerful :90 second film. It was done for the Sussex Safer Roads Partnership and it scared me on many levels. Very effective for a PSA.

And yes, I put an emoticon in the title of this post. Accept it.

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I love where Pranav Mistry, Sixth Sense and MIT are going when it comes to integrating computing and data into our living world as indicated by this video from TED India a few months ago. While some of the technologies are still in their raw forms, it shows where we can go when we are not limited by the form factors that the hardware companies keep trying to get us to use. Watch him make a more functional iPad out of a simple piece of paper. Additionally, they are working to make all of these technologies open source so that the community at large can build on them and grow as the needs grow. It is really exciting to see how far them have come from their earlier TED presentation. This is something I am going to be paying close attention to, how about you?

A terribly cute stop-motion spot featuring dancing penises and flying vaginas from TBWA for the French Association of Fight Against AIDS. Of course it is NSFW, unless you work in advertising or media, in which case it is required viewing and I will write a note to your boss saying that. It is also hard to think anything with such a delightful score could have anything dirty associated with it.

Via

After watching Coke's Happiness Machine video for the 3rd time I have mixed feelings. Yes, a fun video, yes a great time for the 50 or so people in attendance. Yes, creates the idea that we all want that in our school or office (or home). BUT, and here is my usual rant: You create a video of a live experience, almost exclusively for the viral nature, yet you set it up as if you are just documenting the live event that could happen at any college around the country.

The expense of doing this outweighs the payoff from the students themselves so you are counting on the 'virality' of it and we all know it was staged. The other thing that bothers me a bit about this is that the school had to participate in this, and I have some trouble with brands using schools as such, especially for a product that we know is particularly bad for youth. I would not put it past an agency to have staged and set the whole thing in a non-university, but if so, does the school want to be associated with handing out so much sugary goodness to it's student body.

Maybe I should just shut up and say 'That looks fun!' because it does, perhaps sometimes a pipe simply is a pipe.

via www.flickr.com

From the genius mind that is Zulu Alpha Bravo.

And he was right! Thanks Lars!!

I don't understand what the words say but I get the point when this 28 Year old marketing student applied for a job at an agency in Denmark by writing his desires in the snow outside the agency he wanted to work for. I hope they gave him a shot!