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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss version="2.0"><channel><title>On The Ground Looking Up</title><link>http://www.onthegroundlookingup.com/</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/OnTheGroundLookingUp" /><description>Thoughts on marketing, guerrilla media, experience and entertainment from Sam Travis Ewen and Interference Inc. www.interferenceinc.com</description><language>en</language><lastBuildDate>Tue, 09 Mar 2010 12:29:39 PST</lastBuildDate><generator>TypePad http://www.typepad.com/</generator><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="onthegroundlookingup" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://hubbub.api.typepad.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item><title>LOGORAMA</title><link>http://www.onthegroundlookingup.com/2010/03/logorama.html</link><category>Film</category><category>brands</category><category>logorama</category><category>oscar</category><category>short</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Sam Ewen</dc:creator><pubDate>Tue, 09 Mar 2010 12:29:39 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c678153ef01310f825860970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
<div xmlns="http://www.w3.org/1999/xhtml"><p>Logorama, the Oscar winning short is available (who knows for&nbsp; how long) here. I recommend watching it before it goes down. It is brilliant.</p>

<p></p>
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<p></p></div>
]]></content:encoded><description>Logorama, the Oscar winning short is available (who knows for how long) here. I recommend watching it before it goes down. It is brilliant.</description></item><item><title>Random Images From My Desktop 18</title><link>http://www.onthegroundlookingup.com/2010/03/random-images-from-my-desktop-18.html</link><category>Images</category><category>Random Images</category><category>alf</category><category>Channel</category><category>LG</category><category>NOW</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Sam Ewen</dc:creator><pubDate>Tue, 09 Mar 2010 11:42:13 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c678153ef0120a91b8dcd970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<a href="http://www.youvert.com/.a/6a00d8341c678153ef01310f821bc1970c-pi" style="display: inline;"><img alt="ALF-MISSING-CAT" border="0" class="asset asset-image at-xid-6a00d8341c678153ef01310f821bc1970c image-full " src="http://www.youvert.com/.a/6a00d8341c678153ef01310f821bc1970c-800wi" title="ALF-MISSING-CAT"></img></a> <br><p><a href="http://www.youvert.com/.a/6a00d8341c678153ef01310f821c5a970c-pi" style="display: inline;"><img alt="Chanel-logo-manicure-by-sophy-robson" border="0" class="asset asset-image at-xid-6a00d8341c678153ef01310f821c5a970c " src="http://www.youvert.com/.a/6a00d8341c678153ef01310f821c5a970c-800wi" title="Chanel-logo-manicure-by-sophy-robson"></img></a> </p><p><a href="http://www.youvert.com/.a/6a00d8341c678153ef0120a91b8a01970b-pi" style="display: inline;"><img alt="Thumb_3106_8f61eece3fd7e548f79270cab6bbf0cf" border="0" class="asset asset-image at-xid-6a00d8341c678153ef0120a91b8a01970b image-full " src="http://www.youvert.com/.a/6a00d8341c678153ef0120a91b8a01970b-800wi" title="Thumb_3106_8f61eece3fd7e548f79270cab6bbf0cf"></img></a> </p><p><a href="http://www.youvert.com/.a/6a00d8341c678153ef0120a91b8b2d970b-pi" style="display: inline;"><img alt="Zanypickle_022310_51" border="0" class="asset asset-image at-xid-6a00d8341c678153ef0120a91b8b2d970b image-full " src="http://www.youvert.com/.a/6a00d8341c678153ef0120a91b8b2d970b-800wi" title="Zanypickle_022310_51"></img></a> <br>  </p><p></p>]]></content:encoded><description></description></item><item><title>Brand me</title><link>http://www.onthegroundlookingup.com/2010/03/brand-me.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Brit Zab</dc:creator><pubDate>Fri, 05 Mar 2010 14:47:41 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c678153ef0120a904ebcb970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Alas, this is my last day as the one week intern. But do not fret, Sam has passed along the power and will allow me to post whenever my heart desires. And I may be back in the summer after I graduate. Hooray. I'm also going to create my own blog, as soon as I can think of a creative cluster of words that has never been muttered before. I google every idea that comes to mind, thinking I'm a genius, only to be disappointed when I discover there are 18 pages of the same phrase already in existence. Sigh. Anyways, I thought this <a href="http://www.thebrandquiz.com/">brand quiz</a> was rather interesting. It only provides the brand colors and an image that has to do with the brand. Some are extremely obvious, such as the one below, but it's still fun none the less. And if you do bad don't worry, Sam only got a 14 out of 21.</p><p><a href="http://www.youvert.com/.a/6a00d8341c678153ef01310f6bb3f0970c-pi" style="display: inline;"><img alt="Quizzlestick-02" border="0" class="asset asset-image at-xid-6a00d8341c678153ef01310f6bb3f0970c " src="http://www.youvert.com/.a/6a00d8341c678153ef01310f6bb3f0970c-800wi" title="Quizzlestick-02"></img></a> <br> </p>]]></content:encoded><description>Alas, this is my last day as the one week intern. But do not fret, Sam has passed along the power and will allow me to post whenever my heart desires. And I may be back in the summer after...</description></item><item><title>The Rube Goldberg Effect Of Ideas</title><link>http://www.onthegroundlookingup.com/2010/03/the-rube-goldberg-effect-of-ideas.html</link><category>Art</category><category>Brand Thought</category><category>Film</category><category>Ideas</category><category>Inspiration</category><category>Music</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Sam Ewen</dc:creator><pubDate>Thu, 04 Mar 2010 13:55:14 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c678153ef01310f6323f7970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml">So today someone sends me the link to the new OK Go video. Sidenote: is it me or are OK Go known much more for their videos than their music? Anyway, and it is a fun video to watch and worth passing along, etc. But it also really highlights a simple premise. Good ideas spread. 

<p>So here is the video.</p>

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<p>
Fun eh? </p>

<p>But then again, perhaps not so original if you have seen this Honda commercial -</p>

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<p>And I kind of like the ending song better on this one.</p>

<p>But watching that of course leads me to the wonderful 1987 Art Film <a href="http://www.imdb.com/title/tt0094300/">The Way Things Go</a> by Peter Fischli and David Weiss (4 minute excerpt of the 29 min video which you should <a href="http://www.netflix.com/WiMovie/The_Way_Things_Go/60028963">watch</a>). </p>

<p><object alt="The Way Things Go Funny Videos" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" height="376" id="483171" type="application/x-shockwave-flash" width="464"><param name="movie" value="http://embed.break.com/NDgzMTcx"></param><param name="allowScriptAccess" value="always"></param><embed allowscriptaccess="always" height="376" src="http://embed.break.com/NDgzMTcx" type="application/x-shockwave-flash" width="464"></embed></object><br><font size="1"><a href="http://www.break.com/usercontent/2008/4/The-Way-Things-Go-483171.html" target="_blank">The Way Things Go</a><a href="http://www.break.com" target="_blank"></a></font>

</p>

<p>Which was based on the creative thinking of cartoonist and inventor <a href="http://en.wikipedia.org/wiki/Rube_Goldberg">Rube Goldberg</a> whose cartoons depicted intricate machines to complete simple tasks. </p>

<p><a href="http://www.youvert.com/.a/6a00d8341c678153ef0120a8fc4835970b-pi" style="display: inline;"><img alt="Rube-alarm-clock" border="0" class="asset asset-image at-xid-6a00d8341c678153ef0120a8fc4835970b image-full " src="http://www.youvert.com/.a/6a00d8341c678153ef0120a8fc4835970b-800wi" title="Rube-alarm-clock"></img></a> <br> </p>

<p>In essence, the Rube Goldberg Effect could be considered a long strain of creative executions based on the work of Rube Goldberg himself, with the simple task of entertaining an audience. Not the worst thing for us to keep in mind in the creative world. Sometimes it is not necessary to create something new and never been done, if you can expose a new audience to a proven idea.</p></div>]]></content:encoded><description>So today someone sends me the link to the new OK Go video. Sidenote: is it me or are OK Go known much more for their videos than their music? Anyway, and it is a fun video to watch and...</description></item><item><title>Automotive Anatomy</title><link>http://www.onthegroundlookingup.com/2010/03/body-subway-system.html</link><category>Art</category><category>Images</category><category>Random Images</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Brit Zab</dc:creator><pubDate>Thu, 04 Mar 2010 12:45:52 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c678153ef01310f628fcf970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>It's me the intern again. So I found this picture of the human body mapped out as a subway system on Gizmodo, created by Sam Lomen. This confuses me on so many levels. I'm just about as good at navigating my way around NYC as a 12 year old boy is at navigating his way around the anatomy of a naked girl. I think NYC is just as hard to navigate as this picture suggests. Someone should print these out and hang them in the subway, that would really confuse tourists.   </p><p><img alt="" src="file:///C:/DOCUME%7E1/brittany/LOCALS%7E1/Temp/moz-screenshot-3.png"></img><a href="http://www.youvert.com/.a/6a00d8341c678153ef0120a8fbad39970b-pi" style="display: inline;"><img alt="500x_1532671267191713" border="0" class="asset asset-image at-xid-6a00d8341c678153ef0120a8fbad39970b image-full " src="http://www.youvert.com/.a/6a00d8341c678153ef0120a8fbad39970b-800wi" style="width: 523px; height: 813px;" title="500x_1532671267191713"></img></a> <br> </p>]]></content:encoded><description>It's me the intern again. So I found this picture of the human body mapped out as a subway system on Gizmodo, created by Sam Lomen. This confuses me on so many levels. I'm just about as good at navigating...</description></item><item><title>Smack My Burger Up</title><link>http://www.onthegroundlookingup.com/2010/03/smack-my-burger-up.html</link><category>Sex</category><category>ass</category><category>bottom</category><category>burger</category><category>ketchup</category><category>sexy</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Sam Ewen</dc:creator><pubDate>Wed, 03 Mar 2010 14:51:51 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c678153ef01310f5b52c5970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="http://www.youvert.com/.a/6a00d8341c678153ef0120a8f48b6a970b-pi" style="display: inline;"><img alt="1388_full" border="0" class="asset asset-image at-xid-6a00d8341c678153ef0120a8f48b6a970b image-full " src="http://www.youvert.com/.a/6a00d8341c678153ef0120a8f48b6a970b-800wi" title="1388_full"></img></a></p><p></p><p>How to spice up your burger without using garlic <a href="http://www.youtube.com/watch?v=NmannAYiwh0">Grey Poupon</a>. I have heard of bottle toppers, but bottle bottoms are a new twist!</p>]]></content:encoded><description>How to spice up your burger without using garlic Grey Poupon. I have heard of bottle toppers, but bottle bottoms are a new twist!</description></item><item><title>Frank Sinatra Said It Best New York New York!</title><link>http://www.onthegroundlookingup.com/2010/03/frank-sinatra-said-it-best-new-york-new-york.html</link><category>Images</category><category>Inspiration</category><category>Web/Tech</category><category>Weblogs</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Brit Zab</dc:creator><pubDate>Wed, 03 Mar 2010 09:08:18 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c678153ef01310f59758d970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Hi, it's me Brit Zab the one week intern. Sam has kindly given me free reign of his blog for the week, which could be quite dangerous. He needs to spice things up a bit anyhow.</p><p>I'm from a little town called Mars, PA. The prom king of my high school was a farmer, and my house is surrounded by trees. Needless to say,  NYC is the complete opposite side of the spectrum, but so far I love waking up in the city that doesn't sleep.</p><p>So this is where I'm interning, but in 1609 it looked like this. The Manahatta Project provides images and information for what the familiar NYC looked like before it was actually a city. If you click on specific locations you can learn what types of animals, plants and people inhabited the land. Doesn't look so familiar anymore does it?</p><img alt="" src="file:///C:/DOCUME%7E1/brittany/LOCALS%7E1/Temp/moz-screenshot-1.png"></img><p><a href="http://themannahattaproject.org/explore/mannahatta-map/">611 Broadway as seen in 1609</a></p><p> <a href="http://www.youvert.com/.a/6a00d8341c678153ef0120a8f2ab71970b-pi" style="display: inline;"><img alt="New Image" border="0" class="asset asset-image at-xid-6a00d8341c678153ef0120a8f2ab71970b image-full " src="http://www.youvert.com/.a/6a00d8341c678153ef0120a8f2ab71970b-800wi" title="New Image"></img></a> <br> <br> <br> I also have recently become obsessed with the site<a href="http://thisisindexed.com/"> www.thisisindexed.com</a>. It provides diagrams and  charts for unimportant things that no one would ever <em>really</em> need a diagram for, which makes it perfect. I could probably browse this site for the entire day..actually I guess I have been...shh don't tell Sam!  Here's one that pretty much sums up Times Square. <br> </p><p><a href="http://www.youvert.com/.a/6a00d8341c678153ef01310f595804970c-pi" style="display: inline;"><img alt="Card557" border="0" class="asset asset-image at-xid-6a00d8341c678153ef01310f595804970c " src="http://www.youvert.com/.a/6a00d8341c678153ef01310f595804970c-800wi" title="Card557"></img></a> <br> </p>]]></content:encoded><description>Hi, it's me Brit Zab the one week intern. Sam has kindly given me free reign of his blog for the week, which could be quite dangerous. He needs to spice things up a bit anyhow. I'm from a little...</description></item><item><title>Let Fury Have The Hour</title><link>http://www.onthegroundlookingup.com/2010/03/let-fury-have-the-hour.html</link><category>Art</category><category>Film</category><category>Music</category><category>future is unwritten</category><category>let fury have the hour</category><category>strummer</category><category>the clash</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Sam Ewen</dc:creator><pubDate>Wed, 03 Mar 2010 06:59:34 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c678153ef0120a8f2106f970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>A new trailer for an interesting documentary about the influence that The Clash (if you don't know, one of my main icons of inspiration) had on the creative and artistic world. It may be hard to top <a href="http://www.joestrummerthemovie.com/strummer.html">The Future Is Unwritten</a>, but this looks like a worthwhile spend of my time. </p>

<p><object height="222" width="400"><param name="allowfullscreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7859627&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=1&amp;color=ffffff&amp;fullscreen=1"></param><embed allowfullscreen="true" allowscriptaccess="always" height="222" src="http://vimeo.com/moogaloop.swf?clip_id=7859627&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=1&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" width="400"></embed></object></p><p><a href="http://vimeo.com/7859627">Let Fury Have the Hour Teaser Trailer</a> from <a href="http://vimeo.com/lfhth">Let Fury Have the Hour</a> on <a href="http://vimeo.com">Vimeo</a>.</p></div>]]></content:encoded><description>A new trailer for an interesting documentary about the influence that The Clash (if you don't know, one of my main icons of inspiration) had on the creative and artistic world. It may be hard to top The Future Is...</description></item><item><title>Welcome Intern BritZab</title><link>http://www.onthegroundlookingup.com/2010/03/welcome-intern-bkz.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Sam Ewen</dc:creator><pubDate>Mon, 01 Mar 2010 12:19:17 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c678153ef01310f4e8304970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[BritZab, our intern for the week is here and has committed to posting at least twice during this week, let's hope she can match the supreme excellence that I seem to be lacking these days.]]></content:encoded><description>BritZab, our intern for the week is here and has committed to posting at least twice during this week, let's hope she can match the supreme excellence that I seem to be lacking these days.</description></item><item><title>Pictures Of Stuff</title><link>http://www.onthegroundlookingup.com/2010/03/pictures-of-stuff.html</link><category>Images</category><category>Inspiration</category><category>murketing</category><category>pictures or stuff</category><category>rob walker</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Sam Ewen</dc:creator><pubDate>Mon, 01 Mar 2010 12:02:39 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c678153ef0120a8e79d95970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>No post other than I really dig the Pictures of Stuff <a href="http://www.murketing.com/journal/?p=4601">post</a> from Rob Walker's excellent <a href="http://www.murketing.com/journal/?p=4601">Murketing</a> blog. </p><p><a href="http://www.youvert.com/.a/6a00d8341c678153ef01310f4e7c02970c-pi" style="display: inline;"><img alt="Order_of_chaos" border="0" class="asset asset-image at-xid-6a00d8341c678153ef01310f4e7c02970c image-full " src="http://www.youvert.com/.a/6a00d8341c678153ef01310f4e7c02970c-800wi" title="Order_of_chaos"></img></a> <br> </p>]]></content:encoded><description>No post other than I really dig the Pictures of Stuff post from Rob Walker's excellent Murketing blog.</description></item></channel></rss>
