One Step Beyond

How quickly can you find Microniches?

Shawn Du'Mmett — Sat, 31 Jul 2010 02:57:59 +0000

This is a game I thought might be interesting to kick off. I have put up a video showing how I found 5 Challenge compliant microniches within 8 minutes 42 seconds using Market Samurai. Now I know it can be beaten but I would love to see how anyone can do it. Can you? Continue reading →

Module 1 Day 5: Understanding SEO Competition and Finding Little Kids to Beat Up

Shawn Du'Mmett — Thu, 29 Jul 2010 18:45:12 +0000

Well behind on updating this so I am really grateful that The Challenge 2010 is running at a slower pace with breaks in between. The effort of understanding the nature of competition on the Internet, to me, has got to be the most important and effective time spent in this whole process, so I have spent a while here and getting used to pulling and studying niches in Market Samurai. Continue reading →

Twitter Weekly Updates for 2010-07-24

Shawn Du'Mmett — Sat, 24 Jul 2010 22:00:00 +0000

Another week of Tweeting – a bit quieter this week RT @DanRaine: Just abt 2 launch my new intern prgrm. Doesn’t matter whr U R in the world, we R going 2 srt a $1M+ business…. | !! Wassat? # … Continue reading →

Module 1 Day 4: Finding Keywords and Structure #tc10

Shawn Du'Mmett — Sat, 24 Jul 2010 04:45:33 +0000

This tortoise has just finished on Day 4 of The Challenge 2010. I am so glad of the seven day break even though I thought how much it would slow me down – funny now I think about it. The … Continue reading →

Google Algorithm defines the Sum of Knowledge

Shawn Du'Mmett — Sat, 24 Jul 2010 03:58:04 +0000

The whole sum of knowledge is being controlled by a Google search algorithm. It is scary to think that we pander so much to a search algorithm. In fact if you think deeper about it it all becomes very ‘catch … Continue reading →

Do you follow, reform or form markets?

Shawn Du'Mmett — Sat, 24 Jul 2010 03:46:36 +0000

Depending upon your state of enlightenment you follow, reform or form markets. What level can you achieve? The search algorithm creates a system that produces three increasing levels of authority to change it. It is a case of three types … Continue reading →

Module 1 Day 3: Exactly Phrased Broads go Fishing for Trout #tc10

Shawn Du'Mmett — Tue, 20 Jul 2010 02:52:32 +0000

Simple stuff - Knew it all before - The Challenge 2010 covers Traffic and Competition especially detailing the differences between exact, phrase and broad matches in Google. Then of course I thought about it and realised I didn't understand it as well as I thought. Continue reading →

Module 1 Day 2: Niche Ideas! #tc10

Shawn Du'Mmett — Sun, 18 Jul 2010 04:17:42 +0000

A delay here, currently the course is jumping onto Day 6, but that is the beauty of having this new 30 minute format, there is time to catch up. The Challenge 2010 lesson for Module 1 Day 2 is all about finding Niche ideas, apparently you go downwind of them and creep up quietly, then when the Niche least expects it jump on them and put salt on their tails. No not really, it is much easier than that. Continue reading →

Twitter Weekly Updates for 2010-07-17

Shawn Du'Mmett — Sat, 17 Jul 2010 22:00:00 +0000

@ShannonCole RT @shawndm: Four Veterans I Know Will Fail the Chall… #tc10 http://bit.ly/cmJHiM (Excellent post Shawn!) | Thank You Shannon in reply to ShannonCole # @gurubob If only we could see ourselves as others see us and act as you … Continue reading →

The Opportunity of Being in a Team on The Challenge #tc10

Shawn Du'Mmett — Thu, 15 Jul 2010 02:23:34 +0000

If you are not in a team then honestly I think you should find one quickly. Even if you have had negative preconceptions from team work in a corporation, you will find this different. At first I thought a team would be a hindrance … but it really isn't, it makes the experience more real. Continue reading →

Module 1 Day 1: Niche to meet you! #tc10

Shawn Du'Mmett — Tue, 13 Jul 2010 12:08:32 +0000

Now that the preseason material is done then we begin to get into the Challenge properly. An easy lesson today, one that is familiar to veterans and Market Samurai users but some interesting questions and discussions made me change my mistaken concept of the relationship between market, niche and microniche. Continue reading →

One Page One Job and Usability

Shawn Du'Mmett — Tue, 13 Jul 2010 09:41:15 +0000

Usability briefly is the study of how easy it is to complete a particular goal using any device by a person to achieve what they expected. It is a really important area of study for anyone producing content for the web, but extends to how you use a car or even household appliances. Recently I have been hit by Ed Dale's message of having web pages do just one job for any page and realised I should have known this, so how come I missed it when I studied Usability? Continue reading →

Thought I was an Expert in Failure – But didn’t even get that Right! #tc10

Shawn Du'Mmett — Sun, 11 Jul 2010 05:10:53 +0000

I have been thinking about my own failures in Internet marketing so far have changed my outlook in life. I gave myself the dubious honour of becoming an expert in failure but do you know what? I didn’t even get … Continue reading →

I am the Tortoise: In Principle

Shawn Du'Mmett — Sun, 11 Jul 2010 03:09:05 +0000

The Tortoise and the Hare? It may sound like a children's story and it may seem obvious where the hare failed. However a really useful principle can come out of it when you consider how effective you can be? Continue reading →

Yes? But What’s My Motivation… Why read this article?

Shawn Du'Mmett — Sun, 11 Jul 2010 01:42:52 +0000

Do you have something online, a web site and presence, then, on reading this article you will learn one thing, something so important that if you do not make it a principal and natural part of your thinking, your marketing is doomed to mediocrity, seriously. So learn this one thing if you have never heard of it before, then make absolutely sure you make it a natural part of your actions. Continue reading →

Twitter Weekly Updates for 2010-07-10

Shawn Du'Mmett — Sat, 10 Jul 2010 22:00:00 +0000

Another active week on Twitter – using Tweets like canaries in a coal mine… @arosinfo We are in a private group on Facebook ‘The Challenge UK’ – but you gave me an idea and I am looking at what Skype … Continue reading →

Four Veterans I Know Will Fail the Challenge #tc10

Shawn Du'Mmett — Sat, 10 Jul 2010 15:26:16 +0000

Here are four people I know who have entered the Challenge with the hopes of finally getting a foothold on the Internet and creating a business online. They have all seen the Challenge before and have entered this year to make it a success. Sadly however I know they will fail – Is this you? Continue reading →

Twitter Weekly Updates for 2010-07-03

Shawn Du'Mmett — Sat, 03 Jul 2010 22:00:00 +0000

A busy week for Twittering – mostly focused on The Challenge 2010 that started July 1st. UK Gov’t axeing 100s of their websites (poss. 75% of them)…actually used by taxpayers. Surprised a few depts.-who didn’t know they existed # @Ed_Dale … Continue reading →

My Guilty Secret for doing The Challenge 2010 #tc10

Shawn Du'Mmett — Sat, 03 Jul 2010 06:44:24 +0000

I have a real confession to make for taking part in The Challenge 2010. It's not easy to say this because my real motivation for joining Internet Marketing isn't a pure one. I have an embarrassing reason for doing all of this and I think I should come clean with my guilty secret. Continue reading →

The Challenge 2010 Pre-Challenge Day 1

Shawn Du'Mmett — Fri, 02 Jul 2010 13:00:14 +0000

First task – sign up to Ustream, a very, very easy start, however this happened just as Ustream seemed to have CAPTCHA problems. A few got caught up in the problems but it was easily sorted in the forums. For … Continue reading →