MiniBookExpo: Business Edition on OneDegree.ca http://www.onedegree.ca/ The Internet Marketer's Secret Weapon en-US Sun, 20 May 2012 00:51:23 -0400 http://www.typepad.com/ http://www.onedegree.ca/mbebe_2008/index.htmlhttp://1degree.typepad.com/photos/uncategorized/2008/09/06/mbebelogo.pngMiniBookExpo - Business Edition on OneDegree.ca Vulcans, Earthlings and Marketing ROI - [Lally's Review] http://feedproxy.google.com/~r/OneDegree/Books/~3/-HEIXVGPI9c/vulcans-earthlings-and-marketing-roi-lallys-review.html http://www.onedegree.ca/2009/08/vulcans-earthlings-and-marketing-roi-lallys-review.html Lally Rementilla warns that Vulcans, Earthlings and Marketing ROI is not exactly beginner friendly, but recommends it to already savvy marketing folks who could use a bit more information on how to bridge communication between the accountants and the creatives.... Vulcans_earthlings_and_marketing_ro Lally Rementilla warns that Vulcans, Earthlings and Marketing ROI is not exactly beginner friendly, but recommends it to already savvy marketing folks who could use a bit more information on how to bridge communication between the accountants and the creatives.

Here's an excerpt from her review:

What do I like about the book? Well, it's about time that intelligent people hit the nail on the head and get straight to the point that for brilliant marketing decisions to be made, a collaboration between Finance and Marketing is needed. I sure am glad that the authors have done away with the stereotypical one-sided view of things and have made it easy for both Finance and Marketing to understand fundamental concepts and learn about success stories in the market place. The book is a simple and straight-forward read that makes it easy for both sides to learn principles such as ROI (Return on Investment), Hitting the Sweet Spot, The Brand Value Chain and Intangible Assets. Being a finance person operating in a heavy marketing-investment environment, I appreciate the refreshing take the authors have on teaching me, in oh-so-simple terms, things that I probably should have known all along.

Keep reading Lally's review...



More information   

  • ISBN-10: 1554580315   
  • ISBN-13: 978-1554580316
]]> Book Reviews MBE:BE 2008 One Degree Thu, 20 Aug 2009 11:24:00 -0400 http://www.onedegree.ca/2009/08/vulcans-earthlings-and-marketing-roi-lallys-review.html Stick to Drawing Comics, Monkey Brain! - [Multiple Reviews] http://feedproxy.google.com/~r/OneDegree/Books/~3/ZDQp0mbWx60/stick-to-drawing-comics-monkey-brain-multiple-reviews.html http://www.onedegree.ca/2009/08/stick-to-drawing-comics-monkey-brain-multiple-reviews.html We gave out a lot of copies of Stick to Drawing Comics, Monkey Brain! by Scott Adams during the Mini Book Expo: Business Edition. And now we're getting a lot of excellent, thoughtful reviews! To avoid clogging your inbox or... Stick_to_drawing_comics We gave out a lot of copies of Stick to Drawing Comics, Monkey Brain! by Scott Adams during the Mini Book Expo: Business Edition. And now we're getting a lot of excellent, thoughtful reviews!

To avoid clogging your inbox or RSS readers with multiple reviews of the same book, we decided we'd compile the latest ones here for easy access. Enjoy!

Sheri S. found the book sometimes funny, sometimes confusing and occasionally offensive, but overall to be a good sort of book to leave on the nightstand to pick up when you need a laugh. Read Sheri's review...

Katie had mixed feelings about the book: I have to admit that I didn't do any research before putting my name in the hat for a copy of Scott Adams' "Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice" so I thought it would be some type of humourous look at business. This was not at all the case. Instead, this book is a compilation of Scott Adams' blog posts about whatever he happens to be thinking about - or in many cases, whatever he's interested in stirring up debate over. Politics, economics, relationships, science, current events, his personal experiences .... This book is funny, scathing, and thought-provoking. Would I buy it? Not likely - especially since I can get content very much like this from reading Scott Adams' daily blog posts.

MissQ was similarly ambivalent: Scott Adams’s "Stick to Drawing Comics, Monkey Brain" is an amusing, light read. He covers a wide range of topics from the thought provoking to the downright bizarre. This collection of essays comes from posts he originally made on his blog, and you can tell. He uses a very informal, conversational style that is easy to read. I enjoyed many of these essays but some of them just annoyed me. At times, it seemed Adams was trying too hard to be funny, or just taking a not-so-funny situation and beating it until he thought it was funny. In all, I didn’t hate this book but I didn’t love it either. It’s great for a “pick up from time-to-time and read a little bit” book. But I think perhaps Adams should listen to the title of this book in future.


More information 

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  • ISBN-10: 1591842301   
  • ISBN-13: 978-1591842309 
]]> Book Reviews MBE:BE 2008 One Degree Thu, 20 Aug 2009 11:15:00 -0400 http://www.onedegree.ca/2009/08/stick-to-drawing-comics-monkey-brain-multiple-reviews.html Relevance [Rachel Brethauer's Review] http://feedproxy.google.com/~r/OneDegree/Books/~3/jJk2UG6Wur4/relevance-rachel-brethauers-review.html http://www.onedegree.ca/2009/08/relevance-rachel-brethauers-review.html Rachel Brethauer read Relevance over a long span of time, making her all the more appreciative of the taut writing and the easy-to-follow thread of author's argument. Here's an excerpt from her review: And what is Tim Manners offering up... Relevance Rachel Brethauer read Relevance over a long span of time, making her all the more appreciative of the taut writing and the easy-to-follow thread of author's argument.

Here's an excerpt from her review:

And what is Tim Manners offering up in Relevance? Using bite-sized case studies of well-known brands (think Starbucks, Disney, Wal-Mart and Toyota, just for starters), the book is split into three parts: Relevant Problems, Relevant Solutions, and Relevant Outcomes. Manners discusses what he believes to be the most important aspect of marketing – relevance.  And in a tautly written 256 pages, he does a masterful job.

Continue reading Rachel's review...


More information   

  • ISBN-10: 1591842204   
  • ISBN-13: 978-1591842200 
]]> Book Reviews MBE:BE 2008 One Degree Tue, 18 Aug 2009 11:10:00 -0400 http://www.onedegree.ca/2009/08/relevance-rachel-brethauers-review.html The Way Ahead - [Chris' Review] http://feedproxy.google.com/~r/OneDegree/Books/~3/1S14oPnkssU/the-way-ahead-chris-review.html http://www.onedegree.ca/2009/08/the-way-ahead-chris-review.html Chris proposes that The Way Ahead might be a more comfortable read for academics and political-types, as the writing style could be off-putting for the general public. Still, his main criticism is that the book outlines problems and proposes no... The_way_ahead Chris proposes that The Way Ahead might be a more comfortable read for academics and political-types, as the writing style could be off-putting for the general public. Still, his main criticism is that the book outlines problems and proposes no solutions - an example of the productivity problem the text itself highlights.

Here's an excerpt from his review:

However hard I looked, I found Canada’s productivity challenge is no different than for any other country, insofar as this book is concerned. What we must do is what any country must do to keep abreast internationally and it appears that we are doing ok. Even where the author claims there is a problem, it seems to evaporate.

Continue reading Chris' review...



More information   

  • ISBN-10: 0776606697   
  • ISBN-13: 978-0776606699 
]]> Book Reviews MBE:BE 2008 One Degree Tue, 18 Aug 2009 11:01:00 -0400 http://www.onedegree.ca/2009/08/the-way-ahead-chris-review.html How We Lead Matters [Liv Hung's Review] http://feedproxy.google.com/~r/OneDegree/Books/~3/ipYyIeFBqNk/how-we-lead-matters-liv-hungs-review.html http://www.onedegree.ca/2009/08/how-we-lead-matters-liv-hungs-review.html Liv Hung found How We Lead Matters to be a different sort of CEO memoir - less about corporate strategy learned from hard business and more about the lessons the author has gleaned from her experience as a wife, mother... How_we_lead_matters Liv Hung found How We Lead Matters to be a different sort of CEO memoir - less about corporate strategy learned from hard business and more about the lessons the author has gleaned from her experience as a wife, mother and CEO.

Here's an excerpt from her review:

For the most part, her point comes across poignantly. We are reminded of lessons many of us know but often forget: to try hard, and to keep trying even if we're up against the odds. To be self-reliant and be the one person to instigate change instead of waiting for it to happen. To make ethical decisions and care for others, whether they be family members, friends, your community, or children of the world. To know humility and to rebound from hardship and failures. These themes resonate throughout the book, and while these are no revelations of mass proportions, her personal style and voice narrating the stories of successes and failures struck a chord with me. Especially her ability to be vulnerable, and in her telling of a most tragic event in her life: the death of her teenage daughter. This openness allows the reader to feel connected to Marilyn, and to take her advice to heart.

Keep reading Liv's review...

More information 

  • ISBN-10: 0071600175   
  • ISBN-13: 978-0071600170 
]]> Book Reviews MBE:BE 2008 One Degree Thu, 13 Aug 2009 15:00:00 -0400 http://www.onedegree.ca/2009/08/how-we-lead-matters-liv-hungs-review.html How Toyota Became #1 [Joanie's Review] http://feedproxy.google.com/~r/OneDegree/Books/~3/SyBG6XDmkLg/how-toyota-became-1-joanies-review.html http://www.onedegree.ca/2009/08/how-toyota-became-1-joanies-review.html Joanie didn't find How Toyota Became #1 to her taste, expecting more nostalgia than business lesson, but she notes that the book could be very useful for those coming from more of a business angle. Here's an excerpt from her... How_toyota_became_1 Joanie didn't find How Toyota Became #1 to her taste, expecting more nostalgia than business lesson, but she notes that the book could be very useful for those coming from more of a business angle.

Here's an excerpt from her review...

I chose this book with the hope of it sparking some interest in me but unfortunately, I could not get past the first chapter.  A couple more tries followed, but from the introduction and a quick scan of the rest of the book, it all felt like an instruction manual - merely listing off the various lessons picked up from the Japanese company.  Frankly, they all could be helpful in various aspects of business, not just on the automotive industry, but the delivery of the material could have been more effective.

Keep reading Joanie's review...

More information   

  • ISBN-10: 1591842298   
  • ISBN-13: 978-1591842293
]]> Book Reviews MBE:BE 2008 One Degree Thu, 13 Aug 2009 14:32:00 -0400 http://www.onedegree.ca/2009/08/how-toyota-became-1-joanies-review.html Grown Up Digital [Mark Leslie's Review] http://feedproxy.google.com/~r/OneDegree/Books/~3/kScb9VO7WVw/grown-up-digital-mark-leslies-review.html http://www.onedegree.ca/2009/08/grown-up-digital-mark-leslies-review.html Mark Leslie found Grown Up Digital to be pleasurable, easy-to-read and eye opening, and recommends it to adults looking to understand the net generation. Here's an excerpt from his review... This is a fascinating, eye-opening look at the Net Generation,... Grownup_digital Mark Leslie found Grown Up Digital to be pleasurable, easy-to-read and eye opening, and recommends it to adults looking to understand the net generation.

Here's an excerpt from his review...

This is a fascinating, eye-opening look at the Net Generation, and serves to contradict many blatant assumptions being made about today's youth. Tapscott deftly handles the claims that today's young people are a bunch of spoiled brats with limited attention spans who have had everything handed to them and have no scrupples by analysing facts and statistics and applying information from surveys with over 11,000 youth.

Keep reading Mark's review...


More information   

  • ISBN-10: 0071508635   
  • ISBN-13: 978-0071508636
]]> Book Reviews MBE:BE 2008 One Degree Tue, 11 Aug 2009 14:17:00 -0400 http://www.onedegree.ca/2009/08/grown-up-digital-mark-leslies-review.html Click [Jena Lorbach's Husband's Review] http://feedproxy.google.com/~r/OneDegree/Books/~3/-VlMAYmBg-c/click-jena-lorbachs-husbands-review.html http://www.onedegree.ca/2009/08/click-jena-lorbachs-husbands-review.html Jena Lorbach notes that her husband actually wrote the review - but doesn't tell us his name! If you're the mystery reviewer, leave it in the comments! Her husband found the conversational writing style of Click to be engaging and... Click Jena Lorbach notes that her husband actually wrote the review - but doesn't tell us his name! If you're the mystery reviewer, leave it in the comments!

Her husband found the conversational writing style of Click to be engaging and the content valuable, even though the book read a bit like a 200 page long business card.

Here's an excerpt from his review:

"The medium is the message" (Marshall McLuhan) best describes the impressive multi-media experience and concepts outlined by Tancer in Click. The author does not give the nod to McLuhan. Tancer's demonstration of data is his implied agreement with the ideas of a media-driven society, obsessed by its own desire to know which way it will turn next. One begins to understand, as they read, the mouse and keyboard must not be far away.

Keep reading Jena's husband's review...


More information   

  • ISBN-10: 1401323049   
  • ISBN-13: 978-1401323042 
]]> Book Reviews MBE:BE 2008 One Degree Tue, 11 Aug 2009 10:59:00 -0400 http://www.onedegree.ca/2009/08/click-jena-lorbachs-husbands-review.html Ikonica [Jena Lorbach's Review] http://feedproxy.google.com/~r/OneDegree/Books/~3/GD-NoZ2iNlM/ikonica-jena-lorbachs-review.html http://www.onedegree.ca/2009/07/ikonica-jena-lorbachs-review.html Jena Lorbach, as well as her friend and her husband whom she enlisted for supplementary reviews, was unimpressed with Ikonica - they all found it more of a blanket cheer for Canadian brands than a valuable look at marketing in... Ikonica Jena Lorbach, as well as her friend and her husband whom she enlisted for supplementary reviews, was unimpressed with Ikonica - they all found it more of a blanket cheer for Canadian brands than a valuable look at marketing in Canada.

Here's an excerpt from her review:

I wanted to read Ikonica because it looked fun and educational for this American living in Canada. Part coffee table book, part Canadian marketing overview, Ikonica was not as fun as I thought it would be. I learned some stuff--there are a few brands/companies I didn't know were Canadian (like Umbra, the company that designed the liquid soap dispenser I bought in NYC). Mostly, though, Ikonica is a book that boils down to a pat-yourselves-on-the-back book for Canadian companies (which seems to have been the purpose of Hanna and Middleton). Readers, whether they are Canadian or not, will quickly tire of of "Canadians are so great" statements that appear at least three times a page.

Continue reading Jena's review...


More information   

  • ISBN-10: 1553652754   
  • ISBN-13: 978-1553652755 
]]> Book Reviews MBE:BE 2008 One Degree Mon, 27 Jul 2009 15:22:46 -0400 http://www.onedegree.ca/2009/07/ikonica-jena-lorbachs-review.html