One Design PH - A Philippine Design Blog

More Fun in the Philippines!

2012-01-06T13:20:00.001+08:00

What can you say about the new Philippine tourism slogan “It’s more fun in the Philippines”? The Twitterverse (or Facebook-ers) certainly seems to support it when the hash tag #ItsMoreFunInThePhilippines became the top trending topic in twitter worldwide.

Tourism Secretary Ramon Jimenez said the campaign is simple and truthful and answers the simple question, “Why should I go to the Philippines?”

#1 for fun Philippines" is the slogan geared for local audiences, while the “It’s more fun in the Philippines" tag is for the international branding.

Personally, I think this is a smart move by the Department of Tourism and BBDO Guerrero / Proximity Philippines in going to social networking channels to promote the new brand since Filipinos essentially live and breath social media.

I also feel that the new slogan reflects our country as it is. It showcases everything is and should be fun in the Philippines. Just like the easily adaptable slogan, Filipinos are known to be resilient, tough and happy most of the time. So let’s hope for the best that this catches on!

Design. It’s more fun in the Philippines!

How about you? share your thoughts in the comments below.

http://itsmorefuninthephilippines.com/

Addendum:

To those saying that this was ripped off from a Switzerland ad, Can we just stop with the nitpicking and whining of it allegedly copying, stealing, plagiarizing a 60-year old magazine ad?.

Whining. Is it more fun in the Philippines?

Everything is not original people. Somehow, somewhere, everything came from some other existing form, product and idea. What matters is how we execute and make it our own as a country. Besides, the words involved are common everyday English terms themselves. It’s like saying you can’t build another touchscreen phone just because Apple patented it.

“The Secret To Creativity Is Knowing How To Hide Your Sources.” – Albert Einstein

Same goes with design.

Interview with Lawrence Villanueva of Booster Designs

2011-12-29T23:36:00.001+08:00

Before the year ends, I got a chance to interview Lawrence Villanueva of Booster Designs to ask some short questions about his work and his career as a graphic designer, specially his cools artworks over at Threadless. I featured his work I Be Au Sm last time when it won $2,000 in cash together with a Zune HD and Xbox 360.

Read on for the full interview.

Smiley Factory / Diggin’ Anatomy

What is your artistic background? your scholastic or work experience?

Hmm...i really didn't study art, I'm actually an engineering graduate from MIT (Mapua Institute of Technology not Massachusetts). I got into graphic design while I was in college as a hobby (that was a long time ago, don't ask how long ago it was. lol). I started off creating application skins for media player programs (eg. Winamp, Windows Media Player). After that I stopped designing a few years to make room for real work. I didn't really do any graphic design 'til a couple of years ago. A friend of mine introduced me to Threadless.com and I got hooked! at first I thought it was a fake site and nobody really won except people they already know, but after my ninth sub (Smiley Factory) I got my first print. From then on I just kept on designing and got a few more prints.

Nerd HQ / Lunar Phases of Sleep

Where do you get your inspirations on your designs, specifically your t-shirt illustrations?

I get my inspiration from a lot of things, but mainly from just random things i see and some silly ideas formed in my head. One tip though, be sure to write down your idea once you have one. I always forget them if i don't write them down right away. Not all your ideas may be good but you don't want to miss out on those great ones.

Geekimists / Lunar Banana Scarf

What is your favorite work/challenge/project at this point? Why?

My favorite project would be Tapa Boy LA. It's a food truck business here in Los Angeles, where I currently reside. I was in charge of creating the whole look and design of the truck and website. It was fun doing the design for the truck. We basically wanted the truck to look like a Filipino jeepney and I think I was able to accomplish that.

Tools of the trade? Are you a Mac or PC?

I mainly use my trusty intuos4 w/ my windows laptop.

What are your favorite design websites?

Threadless.com / Deviantart.com

Any advice you could give to other local designers?

There's a lot of talented local designers out there, most of them I've met at Threadless. If you're just starting, don't be discouraged by negative feedback. Keep designing and keep evolving.

Any shout outs?

Hi to my family in the Philippines! :)

See more of Lawrence’s works at his personal website at Booster Designs and check out his Facebook page.

Wave Waving

It’s a Wizard Thing

New Smart Logo: Colorful Pimples

2011-10-26T00:24:00.001+08:00

SMART has just introduced their all-new logo that is far cry from the one it replaces. Gone are the diagonal lines which were part of the original logo. The new type retains the uniqueness of the letter A but now stands upright and has that organic and smooth feel to it. I can’t say I love the new typeface specially the juvenile looking S - but as with other logos, maybe it just grows on over time. They could’ve made the new logo lower-case (like the AT&T rebrand) but they didn’t and I’m wondering what it would’ve looked like if they did.

I have always been a SMART subscriber since owning a mobile phone before the turn of the century. Back then they had that memorable TV ad with a business guy smashing prices and other on-screen graphics with a baseball bat. That was the old Smart, just new in the game, crazy mad, and trailing late behind Globe on the GSM race.

The SMART of today is different. It now has its claws on almost all major aspects of communication. From landline (PLDT), mobile phones, broadband, VoIP, and enterprise solutions. It has been lording over once leader, Globe, for a number of years now and is in talks of gobbling up another major player, Sun Cellular, which I believe is ~~still pending NTC decision~~ already finalized.

The type used on the video looks good, looks like Nokia's Pure font with a touch of Intel’s Neo sans.

The logo change may be a part of their corporate and branding strategy come 2012 moving forward as they embrace fully the mobile age - considering that late 2010 to early 2011 was the period that smartphones outpaced PC sales for the first time, adding to that are those who are dumping their dumb phones and moving on to smartphones.

The new logo is quirky, bubbly (dots) and off-beat. It does reflect the young mobile generation that thrives on Facebook and Twitter. Its colorful dots also symbolizes the diverse services the company is into, like atoms floating in one ecosystem. It looks as if the logo had teens and young adults in mind (perhaps seen by the pimple breakout above)

Since this is a fresh and young rebranding, I really can’t judge it as it is right now because so far, all I’ve seen is the logo and the video above. But what’s up with the bouncing/stationary braille-looking dots? I can’t help but see the Smart Araneta Coliseum sign now as one big, sesame seed-laden, hamburger. Yum.

Thanks for all your tips!

Artist vs Designer

2011-09-13T19:46:00.001+08:00

I recently had a conversation with my best friend regarding the difference of being an Artist and a Designer. I haven’t gave it much deeper thought honestly but she asked me if I also consider myself an Artist, I thought about it for a while and explained my own definition of both profession/passion.

For me, Artists create artworks while Designers create designs. While both terms are easily interspersed with each other - they actually mean two different things. Artworks fall under the traditional painting, drawings, freehand illustration and outputs from photographs to sculptures. Design however is much broader in scope. It can mean design of information / interface / architecture / interior / graphic / etc…

Designers conform to set standards (like metrics, codes, accessibility, guidelines) that Artists are not constrained to. You don’t confine art with theories or any of those usability “standards”. Art is what you make of it! (awesome right?)

I also expressed a rough thought that Artists create artworks that may or may not have representational meaning for the viewers. This is opposite to a Designer’s goal. An artwork may make sense for the creator but it doesn’t necessarily mean that the general public reflects the same enthusiasm and understanding to the concept behind the artwork.

While Artists freely reflect their inner-self to their creations without considering any outside factors, Designers are required to be connected with the users at all times and to understand the form and function of the product being designed. The decision-process doesn’t come out of nowhere; but entails researching, planning and experience to make great designs communicate its purpose fit for the need.

Artists express their message through their artworks. Designers, on the other hand, should be problem-solvers. Some would say that Art is for other artists. Design is for everyone else

While I consider myself a full-fledge Designer, I also partly consider myself an experiential Artist. An amalgam of both qualities with the artist-side taking the backseat as I really don’t have any formal training and expertise on a specific traditional art. Probably a safe answer you may say but a hybrid of both means being a problem-solver but not constrained by standards. Thinking “out of the box” but not doing things that only I could understand and use.

There will be an obvious deeper and different interpretations of both terms. I think we can all agree that Art and Design has been and is still an integral part of our everyday life whether we like it or not. What’s important is we never stop creating and appreciating both.

How about you? Do you consider yourself a Designer or an Artist? or a mixture of both? Let me know your thoughts.

PBS Off Book: Typography by Designers

2011-09-13T10:57:00.001+08:00

Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.

Produced by Kornhaber Brown

Everett Katigbak

2011-08-19T02:18:00.001+08:00

Everett Katigbak is a Filipino-American artist, designer and musician. He presently works at Facebook as a Communication Designer. Before joining the social media giant, he was an exhibition designer at the J. Paul Getty Museum in Los Angeles. He also taught letterpress printing (like poster printing) at the Art Center College of Design in Pasadena California.

He’ll be speaking at the Brand New Conference at San Francisco this September 16th.

http://typochondriac.com/

New East West Bank Logo: Freshly Purple

2011-08-15T23:36:00.001+08:00

Ever since 1DPH reader Nix Cervantes spotted and photographed the unusual East West logo on our Facebook page, it was not clear whether EastWest Bank have really ditched their old logo and already implemented to the new one since its almost nonexistent on most of their banks signage's (even their new branch being built near our street.)

With the bank’s 2010 Annual Report sporting the new branding, there is no doubt that this is indeed the new EastWest Bank logo seen on the booklet printing possibly being rolled out now. But why the branding fragmentation?

Besides the lower case brand name, the new logo also uses a softer typeface which seems to be a trend among corporate banks locally to be more friendlier, accessible and fresh (not your father’s bank) The type is Fontfont’s Max typeface created by Morten Olsen and inspired by Eurostile.

EastWest Bank on the old symbol:

The icon signifies dynamism and continuous movement. This represents our ceaseless effort towards excellence by continually improving our products and services.

The dual loop also means connectivity, which promotes a sharing of common goals and the drive to be successful in their achievement. At EastWest Bank, we build a community where every customer becomes our partner. Like a neighbor or a family member, customers are treated with the best kind of care they can receive.

Unfortunately this double-helix loop symbol will soon be replaced with a same continuous symbol in the form a spiraling diamond-shaped purple icon. I’m not sure if it’s a symbol for a flower or just an abstract shape but the gradients gives it depth and substance. It actually looks like a symbol for spa or wellness center rather than for a bank. It looks different, but hey it’s not UCPB-bad.

Update: 09/10/11

Rofizano Zaino (@rofizano) from Twitter retweeted this post and shared the idea behind the logo made by FutureBrand Singapore where he had worked.

The brand idea is "We make things better" "We" being not just the bank, but the bank & customers. The inspiration for the symbol was an image of a glow coming out of 2 cupping hands. Looking like arrows was a good coincidence.

The idea is when the 2 "chevrons" come together, a white diamond is created. So together, bank & customers make good things happen

Update: 10/27/11

Having an account on EastWest Bank, they sent me this snail mail explaining their new logo while thanking me for my continued patronage. How thoughtful of them :)

Our brandmark is created from two arrows, currently called chevrons, representing the East and west, fusing together to result in synergy. additionally, the movement signified by the arrows represents progress. The solid core of our logo, which is in the shape of a diamond, symbolizes the value that we create in the lives of our clients through our products and services. we chose green, purple and magenta as our new corporate colors primarily for their uniqueness in the banking industry as well as the enthusiasm and out-of-the-box thinking that these shades denote.

The tagline “Your Dream, Our Focus” simplifies the old and long version of the original which is “A PASSION FOR SERVICE. Simpler. Faster. Better.”

I’ll reserve the comment as soon as I see the brand application but from the looks of the logo, this looks much cleaner and more modern. We’ll find out more on this rebrand when they officially launch this (if they hadn’t yet)

Thanks to Nix Cervantes for this tip and source link!

Graphika Manila 2011

2011-07-08T21:12:00.001+08:00

This year’s Graphika Manila 2011 conference will take place at the SMX Convention Center, Mall of Asia this July 30 starting at 10AM to 5PM. This years speakers are Weta Digital, Mike Friolo, Laundry!, Dan Matutina, 27+20. Seph Mayol.

You can get your tickets online at P1,500 for the Conference Pass and 1,200 for Students and Early Bird rates. Early bird rates end today, July 8. 2011.

Check out http://graphikamanila.com for more information

Raffles Design Institute opens Manila campus

2011-07-08T18:21:00.001+08:00

This is a press release from Raffles Design Institute, Manila

From as far north as Ulaanbaatar, Mongolia, and all the way down south to Auckland, New Zealand – Raffles Education Corporation (REC) has been setting the standard for design education in the Asia-Pacific region. REC is Asia-Pacific’s largest private education group, with 38 colleges in 35 cities across 14 countries and it is opening the doors of its very first campus in the Philippines this July.

Raffles Design Institute, Manila (RDIM) – the flagship design institute of REC, is located at the trendy Bonifacio Global City in Taguig. The brand new campus will be rolling out four programmes for a start this July: Two-year, full-time, advanced diploma courses in Fashion Design, Fashion Marketing and Management, Graphic Design, and Interior Design.

The programmes at RDIM are designed to equip aspiring designers with the essential technical and business, knowledge and skills for the global arena. RDIM’s fast-track programme allows high school graduates who enroll at RDIM to earn an internationally recognized Bachelor of Design degree in three years and students have the flexibility to complete their studies within the Raffles network of colleges in 15 countries.
RDIM also boasts of an international academic team comprising of industry practitioners from the United Kingdom (UK), United States of America (USA) and the Philippines. They are academic director Dr. Janet Emmanuel for Fashion Design, Nela San Jose for Fashion Marketing and Management, Buz Walker for Visual Communication, and Lee Miles for interior design.

Fashion Design, takes students from design concepts and processes to final production for the global marketplace. “Besides the on-campus activities, we will also be visiting galleries and fashion shows possibly in Singapore and/or Hong Kong for a start. Aside from the mainstream textiles, our students will also be taught how to capitalize on local fabrics such as the Piña fabric,’’ says Dr. Emmanuel, who has had a long history in various top design schools in the UK.

Fashion Marketing and Management, on the other hand, mixes the business and creative aspects, where students are trained in buying and merchandising practices, as well as in conceptualizing and developing brand management strategies. The creative side includes sewing, pattern-making and styling among others, while the business side focuses on management principles, marketing, advertising and accounting.

“This subject will give my students options and it will open their eyes to the different fields they might want to pursue. There are lots of options they can explore such as fashion public relations, events and various professions in the media. It doesn’t have to be one or the other,” shares Nela San Jose - a magna cum laude graduate from the Fashion Institute of Design and Merchandising, USA and RDIM Fashion Marketing and Management lecturer.
RDIM is currently accepting enrollees for its July 2011 intake.

more information on RDIM and its programme offerings, log on to http://www.raffles-design-institute.com.ph/, or contact RDIM at 846-2888 and rdi-manila@raffles-design-institute.com.

New IBC 13 logo: Ice Cold Action

2011-06-29T00:17:00.001+08:00

After TV5’s MediaQuest deal to air sports programs to Intercontinental Broadcasting Corporation (IBC 13) in a block-time agreement, IBC 13 has launched a new logo and tagline (Where the Action Is!) to complement the more active program lineup of AKTV (AksyonTV). I guess it’s over for the era of local sitcom’s like Iskul Bukol, Goin Bananas and other hit local and foreign shows of the 90’s.

I remember when we used to watch government channels 13 and 9 (even then PTV 4’s Nickelodeon block) when we were kids. There were a variety of programs to choose from and sentai shows galore. Over time, IBC 13 degraded and lost its appeal over corporate networks even with its much lauded and awarded Pinoy Ang Dating station ID. This change in IBC-13 is a second try in block-timing agreement after the its partnership with Viva Entertainment’s Vintage Television fizzled out.

The new logo drops the old Bank Gothic typeface and toy building blocks and goes all-sporty with the new italicized typeface, in-motion oval and craftily spliced letter B slash number 13. Old colors were dropped in favor of and a cold, icy, all-blue glass appearance which makes me think that MVP is really one loyal alumni. Kidding aside, the elements and type still makes it a solid logo fit for its content.

I’m just not sure if any logo change is still relevant at this point for IBC 13 and RPN 9 as the government is planning on privatizing both anytime soon.

But as it stands right now, the new IBC 13 looks ready for game time.

New logo for ABS-CBN’s The Filipino Channel?

2011-06-11T00:39:00.001+08:00

Just spotted this italicized The Filipino Channel (TFC) logo. Does this mean a new upcoming rebrand for TFC? (maybe because of GMA News TV?) Comparing it to the current logo which has its mother company’s logo on top, the new one eschews the ABS-CBN brand, RGB swishes and spelled out acronym all together.

The supposedly new logo, which I hope is not just a variant for the incoming Independence Day celebration this June 12, has a more appealing look with the torch icon on the right of the simplified and stylish TFC typeface. This new one has global appeal wrapped all over it.

One idea to jumpstart this new brand by ABS-CBN Global is they could start postcard printing this ‘olympic-ish’ logo along with creative photos of tourist spots in the Philippines and distribute it to Pinoy stores here and abroad. Promoting TFC and at the same time the Philippine tourism. Just my two cents.

What do you think of this version of ABS-CBN’s The Filipino Channel logo?

Pixels - an e"art"h multimedia exhibit

2011-05-30T17:32:00.001+08:00

The graduating students of Phoenix One | The Knowledge Institute’s School of New Media Design will be will showcasing their works in their upcoming Pixels - e”ART”h multimedia exhibit on July 22, 23 and 24 at the Glorietta 5 Atrium.

We want to show our skills in multimedia and also give awareness through our art by showing majority of our works that focus on the beauty of our environment and depicting the idea, charm and supremacy of the color “green”.

Employing a variety of panel installations and graphic artworks, the exhibit will feature 10 different styles from 10 different artists/designers. Be sure to have your business cards ready for potential clients and employers!

For more information and sponsorships, you can contact Miel Soneja.

New Ayala Center logo

2011-04-16T20:57:00.001+08:00

Ayala Land has released a new logo for Ayala Center - their commercial development operation arm. This logo has been around since late 2010 but haven’t been that much exposed, at least for me.

The new logo took a different approach from the original. It is now rectangular in shape, the colors are in solid shades (goodbye gradients) and the elements are comprised of basic curves and lines which represents, in my own interpretation, Ayala’s investment in recreation parks (lime), shopping malls (green) and business centers (blue).

I prefer the intricate details and organic feel of the old logo. The swished A with the fading ink stroke and the bright tri-color square behind is art on its own. The new logo seems too simple as it is but knowing Ayala’s design portfolio I’m positive they’ll push this to the limit on brand applications.

What do you think of the new logo?

Many thanks to Ronx for this tip!

Dark Patterns: User Interfaces Designed to Trick People

2011-04-06T17:43:00.001+08:00

A very interesting talk by Harry Brignull on user Interface design of ecommerce websites. His presentation Dark Patterns: User Interfaces Designed to Trick People discusses some unethical and black-hat methods using subtle UI (or lack of it) to trick people to pay more for a service or unwanted item.

With the surge of e-commerce here in the Philippines like airline flight bookings, flower deliveries, and even fast food orders, more and more transactions are done online with just a click of button. I’m sure we have our share of “evil” designers in to trick people of their hard earn money.

Do you know any Philippine website that employs a confusing user interface? or one that intentionally obscures pertinent information that the buyer should know beforehand? share them in the comments.

www.darkpatterns.org

Discovery History Brand

2011-03-31T03:27:00.001+08:00

I’m a fan of History Channel and enjoy their shows. I hope Discovery History will also be available on Philippine cable soon. I just love the color and render of their logo and TV idents. The green blue theme differentiates itself from History Channel’s reddish color scheme. The concept of showing a past footage on top of a recent still photograph is also a good way to show snippets of history in a span of seconds.

Discovery History brand on Behance

Anatomy of Type

2011-03-21T01:31:00.001+08:00

If you want to know more about typography and the difference between an aperture and a counter -- both found in a type, better check out Typography Deconstructed.

We built TypeDecon as a resource to bring all of this information into one place to build a very strong resource when it comes to the topic of typography, both the Anatomy of Type and Type Glossary.

http://www.typographydeconstructed.com/

QTV Channel 11 revamps to GMA News TV

2011-02-21T14:18:00.001+08:00

GMA is set to launch GMA News TV -- its new news channel replacing QTV starting February 28, 2011.

The biggest news on Philippine TV has just arrived – industry leader GMA Network launches GMA News TV on Channel 11. Continuing the tradition of Serbisyong Totoo, GMA News TV will be the window for breaking news, important live coverage, never-before-seen reality formats, documentaries, and investigative programs for a mass audience.

Who would've thought that QTV was losing money, and big money at that, 200 to 300 million pesos from previous years. I honestly thought Studio 23 would die ahead but they did get the rights to air NBA and PBA, so they are now the country’s biggest free-TV sports channel.

Checking out their programming lineup shows more pre-recorded shows than live ones. They do have top of the hour news spots every hour but does news move that fast? I have been watching QTV’s Balingtanghali for some time and have noticed that most of their news is a repeat of the previous evening’s reports. It may end up looking like QTV again but with a different name and brand.

I was even surprised to see The Smiths. A reality show about the family of Pepe Smith ala The Osbournes.Well…I wouldn’t want to be updated with their family habits round the clock, I don’t know about you..

GMA NEWS TV pioneers in a reality format never before seen in the country. Following the day to day lives of fascinating and colorful personalities over a season, this reality show reveals how the famous really live. For season 1, take a peek into the life of the King of Pinoy Rock Pepe Smith as our cameras follow him and his unconventional kids 24 hours a day in The Smiths.

Even though their logo looks like Youtube’s, I can’t argue that GMA News and Public affairs promo videos are always clean and professionally done.

Not everyone is online and constantly being fed information by Twitter or Facebook so this is a bold step by GMA Network to offer a channel that is mainly focused on everything news to the Filipino audience. Good luck GNTV!

http://blogs.gmanews.tv/newstv/

GMA News TV’s opening billboards.

Visual Graphic Design Conference 2011

2011-01-21T22:03:00.001+08:00

The biggest graphic design conference in the South that aims entirely in promoting the colorful, progressive and dynamic medium of graphic design.

Date: February 12, 2011, Saturday
Time: 11:00AM to 7:00PM
Venue: SM Cinema 2, SM City Cebu, North Reclamation Area Cebu City, Philippines

For more information check out www.visualdesignph.com

Should You Work for Free?

2011-01-20T00:06:00.001+08:00

Funny and really accurate flowchat by Jessica Hische. Now it’s easy to reject or accept a free work :) You get a solid Yes or No based on your decisions. Check out the website for the compete chart made entirely of css and html.

www.shouldiworkforfree.com/

Convert Webpage to Wireframe

2011-01-06T23:07:00.001+08:00

Wirify is a bookmarklet that lets you turn any web page into a wireframe in one click.It’s lightweight and works in many modern browsers. Check out the site to see how it works.

http://www.volkside.com/tools/wirify/

Daft Punk’s Derezzed from Tron Legacy OST

2010-12-17T13:55:00.001+08:00

I’m a fan of the original TRON movie and old school 8-bit arcades. Tron Legacy is now showing in the Philippines today, December 17, 2010, in Digital 3D and IMAX 3D.

TV Patrol goes from white to black

2010-11-26T12:04:00.001+08:00

After removing the ‘World’ from its title, TV Patrol now changes its logo just in time for the comeback of the its two main news anchors. Here we go again with the recurring dark theme of ABS-CBN’s news and current affair programs (well at least the background is lighter now.)

The rebrand opening billboard (OBB) was done by The Acid House, the same studio that did the OBB’s of TV Patrol World, Bandila and XXX. ABS-CBN’s TV Patrol opening sequence shots after the jump.

photo from acidhousepost.tumblr.com

Pilipinas Kay Ganda Brouhaha

2010-11-19T18:33:00.000+08:00

So many has been said on the media, social networks and blogs about the Department of Tourism’s new Philippine’s branding dubbed “Pilipinas Kay Ganda”. It even drew criticisms on the apparent similarities to Poland’s tourism initiative ’Polska’. Worse. the domain beautifulpilipinas.com is also very similar (2 letter difference) to a pornographic site.

Is it the type, the color, the graphics used in the logo the problem? A congressman even said it’s too maka-Kapamilya? (referring to ABS-CBN’s morning show Umagang Kay Ganda).

The DOT said that its new slogan is:

portrayed in a colorful, vibrant logo, which shows both the tropical scenery and the happy smiles of our people. A cute tarsier, a marsupial endemic to the country, highlights our unique and playful character.

In fairness to DOT, with every rebranding, may it be for commercial or social purposes, comes a period where people will oppose it at first just because there is that nostalgic and sentimental value to the old one. Who would name an ambitious startup company ‘Google’? or what about the console whose name was sounded to much like pee -the Nintendo Wii. Those brands eventually reached mainstream and was adopted as common, and even effective brand names.

We know we cannot judge a brand by the logo alone. It is the combined applications and execution that would matter in the long run. If DOT can sustain this then good for them and ultimately good for us.

Campaigns and Grey could’ve obviously done better. They could’ve consulted with the makers of Island Souvenirs for starters or, to repeat my tweet, made it in plain simple English. National pride aside, what’s the use of a brand when nobody understands it. It’s a no brainer really.

But branding and logo is just one factor of it all. If we really want tourists. Peace and order should be enforced. Historical sites should be preserved. Arts and culture should be cultivated, and the local native Filipino identity should be nurtured.

Personally, I’d probably keep WOW Philippines and spend the money on revitalizing the brand. Same brand but refreshed logo and usage.

If you were given a chance to suggest a tagline for the Philippines, what would it be?

Smart C+: Good Commercial. Bad Logo

2010-10-25T00:47:00.001+08:00

Look at the logo, now look at the video, now back to the logo. What do you see? I see a company (Oishi) having lots of money to do a good TV commercial but have none to spare on quality logo design. It must be Smart C+, C for Courier fanboy. See the packaging after the jump.

Photo credit: http://www.yousaytoo.com/smart-c/386921

Graphic Design Jobs at Jobsaholic

2010-10-22T02:48:00.001+08:00

Jobsaholic.com, the free, local jobs listing for Creative and Tech Pinoys. Find Full-time and freelance job opportunities for Designers, Artists, and Developers in the Philippines.

Are you a Jobaholic?
Still searching for your dream job? Want a part-time or freelance gig? or you're just addicted to working? No problem! Scout the listings for cool jobs on technology and design. One click APPLY button makes job application a breeze!

Are you an Employer?
Feel free to post your job requirements on the site so potential applicants can view, apply and submit their resumes. Posting is Free! No logins, No Registering. Post your ad and let people find you.

Good luck Job Hunting!