One Third Eilola

Celebrity Endorsement Impact

noreply@blogger.com (Anonymous) — Wed, 10 Oct 2018 14:28:00 -0400

Celebrity endorsements cause a lot of debate weather they actually add to a brand or if it is just a lazy attempt to bring in more consumers. Companies invest large amounts of money to hire the "right" celebrity. Companies have to match the value of the celebrity to the value of the brand.

We live in an over-communicated world. A supermarket has thousands of brands, and a typical family has at least one television, computer or phone where one sees hundreds of ads per day. The media-explosion we have seen over the past few decades is incredible. The problem with all the information thrown at people is that most people forget most of the information in just a day.

Companies endorse celebrities for this reason as well as others. Studies correlating with celebrity endorsement show that consumers react positively with celebrity endorsements. Companies invest large amounts of money to find/use a celebrity that has qualities like trustworthiness and like-ability. There are positive and negative effects of celebrity endorsements.

Celebrities have been involved in endorsing since the 1760s. The first product that used celebrity endorsements used royal endorsements as a marketing device to show value in the company and promote others their product. Cigarette brands became hugely involved in celebrity branding, Kodas cigarettes introduced baseball player cards into the packets of cigarettes as part of a customer loyalty scheme.

Celebrities ambassador for a firm has improved sales hugely. For example, when Nike signed Tiger Woods in 1996 saw a $50million increase in sales on golf balls by 2002.

Celebrity endorsements don't always turn out positive. Sometime bad news breaks about a firm's celebrity which can reflect on the firm itself. For example, Brands like Nutella and McDonalds dropped Kobe Bryant after the Lakers star was accused of rape in 2004. He was also going through a devoice which didn't help his endorsements with family friendly brands. Firms also have to make sure one's celebrity endorsement doesn't bash the firms name. Charles Barkley accidentally called his endorsement (Weight Watchers) a scam during his broadcasting of an NBA game.

"I thought this was the greatest scam going -- getting paid for watching sports," Barkley said. "This Weight Watchers thing is a bigger scam.”

Celebrity endorsement can be interpreted as being positive or negative. Until the time the corporate world stops paying celebrity endorsers and consumers stop being in awe of the stars, celebrity endorsements are not likely to stop.

noreply@blogger.com (Anonymous) — Thu, 4 Oct 2018 12:26:00 -0400

Mercy Health is pleased to announce the expansion of its Shawnee Family Medicine team with the addition of Mark Mueller, MD, Timothy Mosher CNP and Jamie Reindel CNP.

Mark Mueller received his Doctor of Medicine from University of Toledo College of Medicine. He has been a Physician for Mercy Health for seven years. Dr. Mueller is Board Certified, American Board of Family Medicine and is a ACLS Provider. He is a member of the American Academy of Family Physicians, Ohio Academy of Family Physicians and the Lima-Allen County Academy of Family Physicians.

Timothy Mosher received his Master of Nursing degree from Otterbein University in Westerville, OH. Timothy has a broad background in patient care including caring for patients in intensive care, as well as working in emergency rooms and urgent care settings. Timothy also has 25 years of service with the Shawnee Township Fire Dept., where he established the first regional collapse, search and rescue team in the area.

Jamie Reindel, received his degree from Graceland University’s Medical School in Lamoni, IA. Jamie is board certified from the American Nurses Credentialing Center – Family Nurse Practice and specializes in all age groups including pediatrics, teenagers, adults and geriatrics.

Mercy Health – Shawnee Family Medicine provides compassionate care with convenience of being close to home. With access to electronic health information at any time of the day, Mercy Health – Shawnee Family Medicine can assure you peace of mind.

The three join Lisa Casey, DO, Ana Pere, MD and Jessica Kaufman CNP in Mercy Health – Shawnee Family Medicine, which is located at 2745 Fort Amanda Rd., Lima, Ohio 45805. For more information or to make an appointment, call 419-996-5700. More information also available at mercy.com.

2nd Annual National Opioid Crisis Management Congress

noreply@blogger.com (Anonymous) — Thu, 27 Sep 2018 11:26:00 -0400

Susan Hawk, Behavioral health Chief of Clinical Integration at Mercy Health, will be heading to Washington DC, on September 27 and 28, to speak at a national opiate conference to highlight the work being done across the ministry in this area. Susan is one of the featured speakers.

National attention is focused on the opioid crisis, and communities are struggling to respond. Per the U.S. Centers for Disease Control, as the clinical use of opioids has risen over the past two decades, opioid-associated harm has risen in parallel.

Chronic pain affects approximately 100 million Americans, making it one of the most common reasons for patients to seek medical care. Over the past decade, there has been a four-fold increase in opioid prescribing. During the same time, there was a four-fold increase in unintentional opioid overdose deaths and a five-fold increase in substance abuse treatment admissions for prescription opioid addiction.

The ongoing opioid crisis lies at the intersection of two substantial public health challenges—reducing the burden of suffering from pain and containing the rising toll of the harms that can arise from the use of opioid medications.

This conference will address the state of the science in pain management, characterize the epidemiology of the opioid epidemic, and identify actions that can be taken to respond to this crisis. Gain expert insight into an epidemic from top thought leaders in opioid management who will share their latest research and real-world knowledge in the evolving paradigm of opioids in medicine. In addition, experts at the state and federal levels providing leadership on the opioid public health crisis will present developing collaborative strategic partnerships to serve our most vulnerable citizens.

Boozin' Through The World of Wizardry

noreply@blogger.com (Anonymous) — Thu, 20 Sep 2018 12:54:00 -0400

Harry Potter... If one tells someone one has never seen or read a Harry Potter movie or book, one will get looked at like one is crazy. I'm one of those people that get looked at funny. I had a teacher when I was younger that loved Harry Potter and decorated her class room in everything Harry Potter; I hated her. In my mind I associated Harry Potter with her, so obviously I ended up never touching anything Harry Potter.

My friends came up to me a few weeks ago with an opportunity to get into Harry Potter world. My friends found a Harry Potter bar crawl, "Boozin' Through The World of Wizardry." When I eventually accepted my friends' invite, I had no idea my friends were going to vomit all things Harry Potter on me. My friends were throwing out words I have never heard before: Muggle, Bowtruckle, Bludgers and Legilimency to name a few. Apparently, theres a website that sorts people into their houses so one can feel like they are actually at Hogwarts. I think its kind of weird how into Harry Potter people get, even as full grown adult.

I ended up doing the quiz on the website, and I am in the Slytherin house. I was informed by my loud friends that Slytherin's have positive and negative traits. The positive traits include: cunning, ambitious and resourceful. The negative traits of a Slytherins include: ends justify the means - they tend to be more lax when it comes to morals, a high sense of self-preservation and power hungry. I just liked the green of the Slytherin house. I was also loudly informed its not a snake, its a serpent.

After all the "learning" I did, we finally got to talk about the bar crawl. The World of Wizardry Crawl said it will feature the best venues in Cleveland, Ohio and will have live performances with the top local DJs on September 22, 2018. They also keep using the line "We solemnly swear we are up to no good," which I believe must be a Harry Potter quote used out of context. According to the website, I should be receiving a lot of bar crawl swag once I arrive, which includes a wand, a LCD light up bracelet and a color changing cup.

New Member to the Surgical Team and a Milestone

noreply@blogger.com (Anonymous) — Thu, 13 Sep 2018 12:05:00 -0400

During my time at Mercy Health - St. Rita's Medical Center, I had to write about two stories involving robotic surgeries. One about adding a robot to the surgical team and one about the 1,000 robotic surgery procedure.
Mercy Heath – Tiffin Hospital added a new member to the surgical team this summer, The Robot! there was a special event where one could interact with Mercy Health Tiffin Hospital’s first surgical robot and learn more about how robotic-assisted surgery is improving patient outcomes. Robotic-assisted surgery was developed to overcome the limitations of pre-existing minimally-invasive surgical procedures and to enhance the capabilities of surgeons performing open surgery. Due to robotic use, the surgery is done with precision, miniaturization, smaller incisions; decreased blood loss, less pain and quicker healing time. Articulation beyond normal manipulation and three-dimensional magnification helps resulting in improved ergonomics. Compared with other minimally invasive surgery approaches, robot-assisted surgery gives the surgeon better control over the surgical instruments and a better view of the surgical site. In addition, surgeons no longer have to stand throughout the surgery and do not tire as quickly. Naturally occurring hand tremors are filtered out by the robot's computer software. Finally, the surgical robot can continuously be used by rotating surgery teams.
Mercy Health – St. Rita’s Medical Center congratulated Jason Bowersock, MD, FACS, on completing 1,000 surgeries at St. Rita’s using the most advanced robotic surgical techniques this summer. Jason joined this elite group of surgeons when he completed his 1,000th successful robotic surgery in July. Dr. Bowersock is a Board Certified General Surgeon who specializes in colorectal, hernias, bariatric, and a variety of other general surgeries. Dr. Bowersock is among the region’s leading surgeons using the most advanced daVinci® technology at St. Rita’s Robotic Surgery Center, the first hospital in the region to use this surgical system. Instead of more invasive, traditional open or laparoscopic surgery, the daVinci® Surgical System allows our surgeons to skillfully perform surgical procedures with smaller incisions, surgical procedures that involve smaller incisions, less scarring and shorter recovery times. Dr. Bowersock is the Trauma Medical Director; Chief of Division of General Surgery and Director of Bariatrics at Mercy Health - St. Rita's Medical Center. He was trained on the daVinci® surgical robot in 2012 and performed St. Rita's first robotic surgery on May 23.

Neuroscience & Trauma Symposium

noreply@blogger.com (Anonymous) — Wed, 5 Sep 2018 20:00:00 -0400

One of the biggest events I was able to help with during my summer internship was Mercy Health - St. Rita’s inaugural Neuroscience & Trauma Symposium; a dynamic 2-day conference that brought experts from across the region and country to Lima to talk about these fields. The conference focused on the latest advances in the treatment and management of different types of trauma. The symposium was designed to foster discussion among clinicians involved in neurosciences and trauma care including physicians, nurses, advanced practice providers, physical, speech, occupational therapists, social work, case managers, emergency medical personnel and other health care professionals.

Keynote speakers included – Kevin Menes, MD who was involved in the care of the Las Vegas mass casualty shooting last year. Considered the deadliest mass shooting in recent U.S. history, the tragedy left 58 people dead and 546 injured. That night, Dr. Kevin Menes was the ER doctor in charge at the Sunrise Hospital. “For years I had been planning how I would handle a mass casualty incident, but I rarely shared it because people might think I was crazy,” he said in his account of the incident published in Emergency Physicians Monthly. He said he and his colleagues utilized a strategy that would give everyone a chance to live. That meant normal hospital protocols such as “tagging” patients per the severity of injury had to be modified.

Another keynote speaker was Ian Burkhart, who is a paralyzed trauma patient/survivor sharing his journey. Ian Burkhart was 19 and fearless and horsing around in the surf with friends on vacation in North Carolina’s Outer Banks when he mistimed a dive and a wave drove him headfirst into a sandbar. “I knew instantly when I hit,” Ian said. “You’re face down in the water and you’re trying to get up and suddenly you realize that you can’t move.” Ian Burkhart became the first patient to move his paralyzed hand using groundbreaking technology called Neurobridge. For Ian, the experience has been as fascinating as it is exhausting. “The guys I’m working with, between the doctors at OSU and the researchers at Battelle—they’re ridiculously smart,” he says. “I have learned a lot just going into those sessions and kind of being a fly on the wall. It’s pretty amazing that I can give them feedback and be a part of it.”

Mercy Health also addressed many other “hot” topics in neurosciences and trauma from speakers around the nation.

Summer Internship

noreply@blogger.com (Anonymous) — Fri, 31 Aug 2018 11:30:00 -0400

Summer internships are a common milestone in many college students’ experiences. Summer internships give students an opportunity to learn and grow in one’s field of choice. My summer internship was with Mercy Health - St. Rita’s Medical Center. My official title was Marketing and Public Relations Intern.

I had many different responsibilities as the only intern in the marketing department. One of my responsibilities was being in charge of all the paid media. I was in charge of setting up all our media interviews. We had media spots on radio, television and the local newspaper. I had to be really organized to be able to make sure we had someone at each media spot each week. I had a calendar to help me setup each interview. Another one of my responsibilities was to write press releases for our events throughout the summer. Events that occurred during the summer included our Red Door Gala. The Red Door Gala was a celebration for Mercy Health - St. Rita’s Medical Center’s centennial anniversary in the Lima community. The celebration of the 100 years of healing was inspired by “The Door of Mercy,” a poem written by one of the St. Rita’s founding sisters, which commemorates and honors the Mercy Health mission of mercy. All the proceeds from the event went to support the Mercy Health Foundation Greater Lima’s Legacy Fund. The foundation's goal is to fight the opioid epidemic. Recognizing the need to battle this epidemic, Mercy Health strategized with their teams on how to facilitate improved outcomes and reduce the overall risk for patients susceptible to opioid addiction. One of the programs that evolved include the Brief Intervention and Referral for Treatment (SBIRT) program in the St. Rita’s Emergency Room. The program is designed to reduce morbidity and mortality of alcohol and other drug use through early intervention and the integration of medical and behavioral health approaches. Individuals are screened while being seen in the emergency department at St. Rita’s Medical Center. The Red Door Gala also had a suprise guest singer! LeAnn Rimes sang for the crowd of about 300 guests, including an encore of Amazing Grace. The event ended up rasing $270,000 for the Mercy Health Foundation Greater Lima’s Legacy Fund.

The summer flew by, but well worth the experiences I got during my summer internship. With this being my first real public relations experience, I know I have learned a lot and still have plenty more to learn!

Favorite Book

noreply@blogger.com (Anonymous) — Tue, 5 Dec 2017 10:55:00 -0500

During our time in social media principles, we got through three books. One of those books stood out the most between the three. That book is the first one, The Art of Social Media. I actually bought this book instead of renting it since it looked very useful and it is. I never really knew there was an “art” to social media before this book. I just assumed that people just posted what they wanted too and that’s it. I really enjoyed learning about all the little rules about each social media platform. Things like word count for Facebook, or what type of content is appropriate for each social media platform. I thought the author does a good job of keeping everything simple and easy to understand. I also like learning about websites that I didn’t even know about through the book. It gave me more resources to use when I’m on the internet. I learned that it is very important to communicate with your audience and customers because that’s how you form relationships and that will only improve your business. A side note on the book, I really like the cover. I love the light blue and the eye-catching design. That’s just the graphic designer in me.
I did enjoy the other books as well. I did like how the social media workbook had activities to go get the information yourself and learn where to find it. Looking at your competition’s social media platforms and using it to learn what works and what doesn’t is something all businesses should do. Getting analytics from your social media pages is also very important. You can improve if you don’t know where you are. You have to know where your starting point is to know how to figure out where you want to go and develop a strategy on how to get there.
This was probably my favorite class of the semester. I really enjoyed the atmosphere of the class. This class was way more entertaining and useful then any class I had as a marketing major. So I’m glad I switch to public relations.

NBA's Future Stars

noreply@blogger.com (Anonymous) — Tue, 5 Dec 2017 08:55:00 -0500

If you are a fan of the NBA, you know LeBron James and Kevin Durant. They are arguably the best players in the world today. There are some stand out players in today's NBA that will eventually de-thrown LeBron and Durant as the best players in the league. Guys from small market teams like Indiana, Detroit, Utah and Orlando have been getting a lot of attention these days and could be the best in the league someday. By the year 2021, the NBA will look a lot different then it does today. I have an idea who the top 10 players are in the league in 2021.
Number 10 is Russell Westbrook. He just won his first MVP last season and I don't see him stopping anytime soon. Russell will have four more years worth of motivation to beat everyone on this list. He is a stat book stuffer and Opponents won't know what to do with him. He is one of the most stubborn forces on the court. Number nine is Joel Embiid. Embiid is a franchise-altering talent that is only in his second season as of today, so by 2021 he should be even more dominant then he is already. He would be higher on this list he isn't injury prone. Embiid checks off all the boxes a team needs in a big man. He blocks shots and plays the low and high posts extremely well. If he can get over his injury bug, he will be the league's top talent in four years. Number eight is Kyrie Irving. Finally out of LeBron's shadow this season, Kyrie looks to become "The Guy" for the Celtics. Assuming Kyrie is buying what Brad Stevens is selling, he will for sure be in the top 10 NBA players. in 2021, Kyrie will be in his prime years and could be the best point guard in the league. He's a top 10 talent now and I don't see him leaving that ranking in four years. Number 7 is LeBron James. LeBron may be 36 in 2021, but no one can stop LeBron. He is a once in a generation type player, possibly the best of all time, and he has made adjustments his whole career. I don't see him not making adjustments to his play so he can still be dominant in 2021. Number six is Kawhi Leonard. Kawhi is a lockdown player. He is great defensively and has improved offensively over the years. He's a quiet guy, so the media doesn't like to follow him, but he is a top talent now and will be in the future. Number five is Kevin Durant. Durant will be 33 in 2021, which is the same age as Lebron this season. LeBron is still an MVP caliber player at that age and so will Durant. Being on the Warriors will allow him to always be fresh and that will allow him to play more seasons. Four is Kristaps Porzingis. Porzingis is a 7'3 shooter who can stretch out anywhere. He's 22 now and he's a force, so I can't even imagine what he will be like in his prime. Number three is Karl-Anthony Towns. Towns will be only 25 in 2021 and he is already putting up big numbers at 21 years old. I see bright things in his future. Number 2 is Giannis Antetokounmpo. Kobe Brant said he thinks Giannis can win MVP this year so just imagine what he is capable of in 2021. Number one is the Brow, Anthony Davis. Davis is the future of this league is already the best power forward in the league and will be in his prime during the 2021 season. If he ends up with a better team by then, he'll be an MVP type player.

Facebook Messenger for Kids

noreply@blogger.com (Anonymous) — Mon, 4 Dec 2017 23:58:00 -0500

A website that was originally made for college students connect online has now made a new app for kids 13 and under to connect online. Facebook has officially launched the app "Messenger Kids." Facebook has been making more and more apps since its humble beginnings. Facebook wants to be the only app one needs from social media to games. On December 4, 2017, Facebook officially launched the app so 13 years and younger kids can have a way to communicate with friends. The one concern that most people have with this app is with privacy and safety. Facebook did their research and promises that the app will address all parents worries about the app. One of the most popular kids targeted apps have struggled because they have had inappropriate content for kids be shown on the apps. Facebook has worked with organizations to make sure that the app was developed with the kids' concerns in mind every step of the way. One of the main features of the app is that the parent needs to set up the account for their child and the parent must approve contacts for their kids to communicate with. Parents can't see conversations but can be notified if their child reports abuse. So kids can still have their private conversations, but still can be protected. It seems like Facebook wants to start them young and be a part of everyone's life at a young age. I personally wouldn't want my future child using social media until they are older. I know how kids can be on the internet and I don't want to be part of that until they can understand what kind of power the internet has in the world. Check out the Facebook's website MessengerKids.com for more information for parents about the new app.

Crazy Ex-Girlfriend: Anger, Depression and Show Tunes

noreply@blogger.com (Anonymous) — Tue, 28 Nov 2017 13:26:00 -0500

There are not a lot of shows that are on today that have musical numbers every episode. And of those shows that have musical numbers, they aren't about violent obsession like the show "Crazy Ex-Girlfriend."The show is about Rebecca Bunch, a successful lawyer and was offered a partnership at a prestigious law firm in New York, but something was missing. After a chance meeting with a former boyfriend, Rebecca impulsively decides to give up her life in New York and relocate to West Covina, Calif. She hopes West Covina will be the perfect home base as she embarks on a quest for love, adventure and true happiness.
The show truly shines with how it articulates something real about being a woman in 2017. Women want to be independent and self-possessed but have been conditioned to think they need a man. Crazy Ex-Girlfriend cleverly picks apart the sexism fundamental
to the term "psycho ex." While the show does this, it doesn't lose sight of the fact that Rebecca is a woman with serious mental health issues that she refuses to properly acknowledge, which is another point where the show truly shines
. She regularly engages in self-destructive activities like chugging alcohol from the bottle and hooking up with a stranger while she's supposed to be on a date with someone else. Rebecca is both riddled with fears she is inherently unlovable, and a persistent narcissist whose perspective we can never fully trust.
Her mental-health history, which includes attempted arson and institutionalization, was revealed to her friends in West Covina is an episode. Rebecca responds to their offers of help by lashing out at them, alienating herself from the people who love her most. Rebecca eventually hits rock bottom by sleeping with a different ex-boyfriend’s father. She realizes how low she’s gone. She’s not in a “sexy French depression,” a romanticized view of her symptoms she adopts in a Season 1 song. She’s not “just a girl in love” who “can’t be held responsible for her actions” as the Season 2 theme song mused. Rebecca’s issues aren’t that simple. They can’t be solved with a pill. They can’t be summed up in a single song or episode or even a season. In one of the episodes during the new season, Rebecca can't take it anymore and decides to take her life. She takes a bunch of pills, but then calls the airline attendant over and gives her the empty pill bottle and says, " I need help..."
It's rare in today's pop culture world for mental health to be shown in such a raw and messy way. Only a few shows have really gotten it right, like "Crazy Ex-Girlfriend." An example of another show is in "You're the Worst," how the show depicts chronic depression. For all of its flaws, like that cringe-worthy title, "Crazy Ex-Girlfriend" has gotten the most crucial part of its story right: Mental illness is disruptive. It can cause people to make poor decisions.
Crazy Ex-Girlfriend is a show that not a lot of people are watching and that's a shame. Its one of the only shows that really nails mental health issues and does it in a fun musical way without being crude and disrespectful to people with mental health issues. The show is well written and everyone should give the show a try.

Social Media Measurement Can Improve Your Marketing Strategy

noreply@blogger.com (Anonymous) — Tue, 21 Nov 2017 11:17:00 -0500

The problem with a lot of businesses is that they struggle with measuring the results of their social media marketing. There are many ways why people struggle with is, some examples are not having the right tools in place or not realizing how beneficial social media data can be. Unfortunately, the only metric many businesses measure is their follower count. That number alone won't do much for a business and shouldn't be the reason for business decisions. A business needs to go deeper for data and gather more than just follower count. Aside from knowing how many followers you have, here is how social media measurement can help improve your business and build your brand:

The first measurement is to know your audience. Your number of followers isn't as important as knowing exactly who is following you. It important to know your audience demographics. Knowing your social media demographics will allow you to answer questions like, how old is my average follower and where are my followers from. Answering these questions will allow you to build your messages to your followers' liking. Also knowing demographics will allow you to create new products and services targeting a specific demographic. The second improvement is to create and share better content. If you have been in any PR class you have heard "content is king" in regards to SEO. Content is crucial for social media marketing. If you are not posting great content that relates to your audience, then you're going to have a rough time getting people to engage with your page. One of the most important metrics is tracking social media engagement. tracking this will allow you to see what posts worked and what posts didn't work. Look for any sort of patterns and similarities with your top social media posts and try to replicate it with future content. The third measurement is to figure out the best time to post. The best time to post really depends on your audience. All you have to do is find your social media posts that have the most engagement, then look at what time they were sent out. There should be a pattern that you can see. Don't make assumptions about when you should post, actually look at the analytics. You will find the most accurate answer.

As nice as it is to take a free-spirited approach to social media, you eventually need to become more data-driven if you want to get the most out of your social media. You should be tracking your social media marketing with the same precision and effort you use to track ads or physical landing pages. If you are not measuring your efforts there is not an opportunity to improve and reach your full potential. It's time to go beyond the followers metric and get serious about social media measurement
.

The NFL has been in trouble for a while now

noreply@blogger.com (Anonymous) — Tue, 21 Nov 2017 10:56:00 -0500

The NFL, as of the past year, has been in the middle of multiple scandals including domestic violence, drug use and murder. The owner of the Dallas Cowboys, Jerry Jones, has pushed for the relaxation of league rules. Jones proposed that the league end punishments for marijuana use and to also step back from investigating off-field incidents.
The NFL is known for player protection, even when being faced with legal issues. For example, Bill Belichick, head coach of the New England Patriots, expressed his support for Aaron Hernandez as he was under investigation for a double murder he eventually was convicted of. Another example of the NFL getting involved in outside issues is when Ray Rice of the Baltimore Ravens was given a two-game suspension for domestic abuse incident involving his wife. The NFL commissioner Roger Goodell announced the suspension in a press conference where he expressed the punishment fit the crime. The suspension would be later overturned. These two high profile examples are examples of the epidemic of supporting criminal acts.
Jones is notorious for raising eyebrows and trying to win at all costs. His proposal to ease testing for marijuana comes at a time when four of his own team members are facing punishment for testing positive for the drug. While ending marijuana testing may reflect the current changes in policy across the country, the true issue behind Jerry Jones's suggestions is the rollback of NFL investigations. The NFL has received bad press for years now. The NFL has not been able to stop crime from becoming common and adequately punish the players the commit a crime. Ending NFL investigation into off-field issues would only serve to further the league into a deeper hole.
There are people that think the NFL should stay out of the personal conduct of their players, especially when events play themselves out off the field. The argument that claims regulation and investigation of off-field activities cross privacy lines does not consider the hold the NFL has over the American public. The NFL is still the most popular sport in the United States. The Super Bowl still draws huge numbers of viewers. Jerry Jones does not speak for the entire League, but his actions are indicative of a prevailing culture.

Up a Creek with a Paddle

noreply@blogger.com (Anonymous) — Mon, 20 Nov 2017 18:37:00 -0500

One of the best shows on TV right now is a show that not many people are watching. This show is the Canadian program Schitt's Creek. Schitt's Creek premiered back in 2015 and is about a wealthy family who has all of their assets seized to pay their taxes. As such, the family, how are spoiled are forced to move to the town of Schitt's Creek, which the father bought the son as a joke for his 16th birthday and is now the family's only asset. The show is about the family adjusting to their new life and struggling to cope with the townspeople. The show has a fish-out-of-water comedy meets Arrested Development. The Roses don't have terrible as the Bluths, just entitled and completely out of their element. Here are a few reasons why one should absolutely watch Schitt's Creek.

The first reason is the on-screen chemistry of Eugene Levy and Catherine O'Hara. Eugene Levy plays the father of the Rose family and Catherine O'Hara plays the mother. Levy plays more of the straight man who actually wants the best for his family, while O'Hara is the star of her life and everyone else's life. The back and forth for the couple keeps the viewers on their toes when they have to wonder how Levy is going to fix the family situation while O'Hara is wondering when "her" life will be fixed. The second reason to watch the show is Daniel Levy. If one can't tell by the last name, Daniel is the real-life son of Eugene Levy and he plays the on-screen son as well. Daniel plays David Rose, the self-centered and sexually ambiguous son of the Rose family. Daniel Levy is poised to be the breakout star of the series. He literally steals every scene he's in. The third reason to watch the show is the well-crafted humor of the show. Although Schitt's Creek is a fairly smart show, the title should give one some idea that the show will also have a little bit of toilet humor. The humor is smart and at time laugh-out-loud funny. The final reason to watch the show is Chris Elliot is at his best. Chris Elliot plays the mayor of the town Roland Schitt. He is crude and obnoxious but is proud and insecure at the same time. He seems to always overstay his welcome and annoy everyone, but you don't want him to leave. I can't imagine anyone else playing Roland the Elliot because he plays him so well.
One of the main reasons people aren't watching Schitt's Creek is because it's a Canadian show and people have so many shows in America to watch. This foreign show is one that should go ahead of the American shows one wants to watch. It's funny and sincere. How the family develops and grows is the heart of the show. Give Schitt's Creek a try next time you are on Netflix.

In-House or Agency?

noreply@blogger.com (Anonymous) — Tue, 14 Nov 2017 12:28:00 -0500

The number of public relation professionals is growing by the minute. The competition will be getting pretty steep fairly soon to find a job. Unless one's plan is starting one's own independent public relations firm, one will most likely end up in-house or an agency for one's future career. For the in-house, one basically eats, breathes and sleeps the company. For an agency, one juggles multiple clients through various campaigns. Here are some differences between the two types of PR work.

The first difference is with self-reliance. For in-house, one has to maintain everything by themselves. At an agency, you have more people to turn to for advice and there are a lot more resources at your disposal. So the direction one goes for one's career relies on how much one wants to be self-reliant when working. A second difference is one's attention span. If one can only work while focusing on one thing, in-house may be the direction one should head. In-house one will also have to deal with office drama since it would be a small group of people and everyone will know each other more. While, if one can work on multiple things at once, agency work may be the direction one should go towards. Someone's attention span plays a big rule in deciding where one want to go with one's career. Another difference is with company culture. For an in-house, one needs to make sure one's moral codes are similar to the company's since one will most likely have to be the face at some point, and if one doesn't mesh with the company's views, one won't enjoy working there. In-house work is far more enjoyable when you get along with the people you work for and with. For an agency, it is usually too big to form a lot of relationships and for most people, one will not be the face very often.

Choosing a place to work if a very difficult decision for someone to pick. One really needs to sit down and think about what type of experience one wants in one's career. If one wants a friendlier office experience where one works on one client, then in-house may be the best option. If one wants to work with many clients and always having something to do and is well organized, then an agency would be the best option.

Brad Stevens Should End Up With the Coach of the Year Award

noreply@blogger.com (Anonymous) — Mon, 13 Nov 2017 23:06:00 -0500

The Boston Celtics are lining up nicely to possibly win many awards at the end of the season. Many of the awards can be debated, but one award is definitely going to the Celtics. That award is the Coach of the Year award. Brad Stevens has been borderline coach of the year for a while now, and this year there is no one in his way. The Celtics currently lead the league with a 12-and-two record even with Gordon Hayward having his season-ending injury in the first game of the season.
A case could be made for Pistons head coach Stan Van Gundy. The Pistons are playing about expectations with Andre Drummond playing well and finally hitting his free throws. Back to Brad, he is a basketball genius. He may not be loud and media grabbing like Steve Kurr, but when he does speak one better be listening because one will learn something.
The biggest point for Brad Stevens winning the award is that only four players returned from last years squad that had the number one seed in the playoffs. That's a huge roster overhaul for a team that was that successful in the previous season. Most Celtics fan assumed there would be some adjustment time with most of the guys on the team never playing with each other before. Celtics fans assumed wrong. That adjustment period took two games, both losses. Despite significant injuries to Al Horford and Kyrie Irving the Celtics keep winning.
The Celtics also have six rookies on the team this year. Two of those rookies start Jaylen Brown and Jayson Tatum. The Celtics are a young squad, Jaylen just turned 21 and Jayson is 19. Being so young and with the Gordon Hayward injury, the Celtics shouldn't be this good, but they are. The Celtics are outperforming every team and all expectations. The Celtics' key to success is Brad Stevens. Brad Stevens isn't just a figurehead, he gets guys to buy into his system. He coaches men, not just basketball players. His out of bounds plays almost always result in points. He's had guys overperform for years now and he's finally getting some spotlight. When it comes to voting, there is some bias and favoritism between the journalists that vote for Coach of the Year, but it's going to be hard to ignore Brad Stevens this year. He should have won before already, so its long overdue.

How to Measure Success on Social Media

noreply@blogger.com (Anonymous) — Mon, 13 Nov 2017 19:02:00 -0500

There is very little point in using social media if one isn't going to measure it. This also means that one shouldn't just measure one's social media just for the sake of having metrics. One needs to actually look and analyze the metrics one gets from measuring one's social media. One needs to learn what is successful on the social media sites. There are five main points that one can use to measure one's success on social media sites.
The first point is to have set social media goals. Before someone starts to look at every post for metrics, one needs to establish social media goals for the business. One needs to figure out what one is trying to accomplish with one's social media. One also needs to decide what channels one wants to use to interact with one's audience. Some social media sites will work better for some than others. One needs to also decide what one wants from one's audience, likes, shares, clicks and/or purchases. All of those can be attacked by doing different things on one's social media, so it's important to decide what one wants to do because it would be a waste of time to try and get comments by posting things that would lead to purchases.
The second point is to make metrics to measure the goals. Different metrics are needed depending on one's goals. For example, if one is trying to measure awareness, one would use metrics like volume, reach, exposure, and amplification. One would want to see how far the post has spread. It important to decide what one is going to measure because one doesn't want to take the time to measure something that doesn't have anything to do with one's social media goals.
The third point is to actually start measuring. Many social media sites allow one to measure posts in real-time. So one can have reliable metrics and the most recent metrics as well. Measurement will take some time, so don't necessarily rush it, let the analytics do its thing and gather enough data for one to actually use and find helpful.
The fourth point is to report on one's results. One should use the first set of measurements as a baseline for future measurements. One should set up a schedule for reporting on the findings from measurements one had gathered from one's social media. Having the results will only improve one's future posts.
The final point is to adjust and repeat. Just having the results isn't enough to improve one's social media. If one wants to have success on social media, one needs to use the results one has gathered and fix what went wrong and continue and improve what went right.
Social media is a powerful tool for any business. Social media can only be successful if one takes the time to measure one's social media and take the time to read over all the measurements.

Why do Sponsorships?

noreply@blogger.com (Anonymous) — Tue, 7 Nov 2017 12:28:00 -0500

One can't see an event nowadays that doesn't have a sponsor in some shape or form. For example, the Skills Challenge for the NBA Allstar Weekend isn't just called the Skills Challenge, it is called the Taco Bell Skills Challenge. Also, the Cotton Bowl isn't just the Cotton Bowl. The Cotton Bowl is called the Good Year Cotton Bowl. Many successful businesses sponsor events such as sporting events. It is very beneficial for a business to sponsor an event. Here are five reasons on why one should have one's business sponsor an event.
The first reason for a business to sponsor an event is that it would put one's business in the spotlight. A business can gain respect and credibility by standing out from the attendees and prominently displaying one's brand. Instead of just attending an event looking for people to share one's business card with, sponsorships do the work for one's self. The second reason for a business to sponsor an event is to get in front of your target market. The event is one's opportunity to get one's business's name out there and to take full advantage one must make eye-catching signs, marketing materials and product displays that draw the people who are attending the event to one's business. The third reason to sponsor events is that it will let one's brand get noticed. Being featured in the program book of an event and/or having an item in the gift bags are great ways to leverage one's sponsorship and gain brand recognition. The fourth reason to sponsor an event is that it will lead to new customers. Not only are the attendees potential new customers, so are fellow sponsors. One can form new business partnerships and meet like-minded business professionals that have the same target market and get ideas from them. The last reason I have for sponsoring an event would be to give the attendees a taste of one's business. Bringing samples to an event as giveaways are a terrific way to capture attention from the attendees. Being creative here can be even more beneficial if done correctly.
Sponsorships can help a business in many ways. Most businesses owners agree that sponsorships are great and the ROI is also favorable in most cases. Sponsorships, even ones that are small like putting one's business on a flyer, can be very beneficial to one's business.

Celtics Win Streak Continues

noreply@blogger.com (Anonymous) — Tue, 7 Nov 2017 06:46:00 -0500

The Atlanta Hawks were a surprisingly tough team for the Celtics last night. After a long battle, The Celtics came out on top once again with a 110-107 win.

Boston came out of the gates strong, working that two-man game with Boston's stars Al Horford and Kyrie Irving. Al Horford, in his fourth game back in Atlanta since signing with Boston, had seven points, four rebounds and three assists all in the first quarter. Even though the Celtics had a strong start, Celtics only lead by one point at the end of the first quarter.

The Atlanta Hawks came back with a strong second quarter. The Hawks used the pick-and-roll game with Dennis Schroder and Dewayne Dedmon. Dedmon and Schroder combined for 26 points in the first half. The size of Dedmon gave the Celtics trouble when he was near the basket. The Hawks went on a ten-to-two run, pushing the Hawks' lead to six. Kyrie got hot and carried the Celtics back into the game with amazing shooting. The Hawks are probably the worst team in the NBA, so the first half was surprisingly competitive. The Celtics and Hawks went to the locker rooms at halftime tied at 54.

The second half started back up the competitiveness with a back-and-forth affair. With Dennis Schroder scoring at will, It seemed like Atlanta was going to run away with the victory. Kyrie wasn't going to let them have it that easily. Kyrie had some great passes to an open Jayson Tatum for threes and the Celtics went on a run which led them to be up by seven at the end of the third quarter.

The fourth quarter started strong for the Celtics, but the Hawks still had some fight in them. The Hawks' bench provided a spark and were hitting three after three. Things looked back for the Celtics when Kent Bazemore hit a go-ahead three-pointer with just five minutes remaining. The fourth quarter was a battle, going back-and-forth. It was a one-point game for a long time. All hope seemed lost when Malcolm Delaney hit a three, putting the Hawks up by two with only about two minutes left. Irving was cold-blooded, Kyrie came back down the court and hit a three of his own, putting the Celtics back on top by one. The next Celtic's possession, Tatum hit a corner three, putting the Celtics up by four. After some free throws by the Hawks, Irving was rock solid and nailed a floater in the lane to ice the game and put Boston up by four. The game ended with a Celtics victory 110-107.

The Celtic have now won nine straight and move to nine-and-two on the year. The Celtics have the best record in the NBA right now. The Celtics tip-off next against Lonzo Ball and the Lakers on Wednesday night. Hopefully,
the streak continues!

Nike Jersey Rips

noreply@blogger.com (Anonymous) — Mon, 6 Nov 2017 23:02:00 -0500

At the beginning of this blog, I wrote a post about the new NBA jerseys and how I was excited to see them in action. Well, the new NBA jerseys haven't been off to a good start. The idea of new jerseys swept the NBA with excitement for the creative possibilities. For the most part, the jerseys have been a success. The jerseys have looked good and fans seem to want to get one's hands on one's own jersey, I know I want a Jaylan Brown jersey. There only has been one downfall and its kind of a big one, the jerseys keep ripping midgame.
The ripping all started back on Septemeber 30; the Los Angeles Laker's first preseason game. For no real reason, Tyler Ennis's zero, from his number ten, was ripped off by a light tug. The second occurrence of the jersey's ripping was on October 18; the first season of the new NBA season. The game was Celtics vs. Cavaliers, and A slight tug from Jaylen Brown and that was it for LeBron’s jersey. LeBron's jersey split right down the middle, separating his two and three of his number 23 on his back. The third jersey ripping happened on October 27. On this date, half of Draymond Green's jersey was ripped off his back by Bradley Beal. Sure, the rip occurred during a fight, but the jersey shouldn't have ripped as badly as it did. The fourth jersey rip happened on November 3. Lance Stephenson pulled on the jersey of Ben Simmon a normal amount for a basketball game and the thing just fell apart. Ben Simmons's jersey was completely ripped off his shoulders. The last rip happened on November 5. Kevin Love was frustrated with the game against the Atlanta Hawks, so he grabbed his jersey and pulled. In doing so, Kevin Love rips his jersey. Most likely there will be more rips in the future.
With all of these problems so early in the season, Nike might have to do something to fix this problem. This is a PR nightmare for Nike since the Adidas jersey didn't rip at the rate that the Nike jerseys are ripping. It just makes the Nike jerseys look cheap, which will make people think all Nike products are cheap. Nike doesn't want this to be added to Nike's image.

Amazon's New Headquarters Location

noreply@blogger.com (Anonymous) — Tue, 31 Oct 2017 11:10:00 -0400

Amazon Inc, the tech giant, is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an online bookstore and later has grown into selling pretty much anything one can possibly imagine. If one is looking to buy something online, one is most likely going to search for it on Amazon. With Amazon's rapid growth, surpassing Walmart as the most valuable marketplace in the United States, multiple cities have placed bids to be the home to the new Amazon Inc. headquarters location. From big cities such as New York and Chicago to small regions such as Lehigh Valley. With all the paperwork done to be in the running, cities are now working on their communications and build momentum to win the bid for the second headquarters of Amazon. Amazon has pledged to invest more than $5 billion and hire 50,000 people for its second headquarters. Seattle, Washington, the location of Amazon's first headquarters, has experienced a population boom, rising housing prices, long periods of construction, and heavy traffic, due largely to an influx of tech workers. So many cities want the boost in population and overall growth to the city that Amazon's second headquarters would bring. The company said the ideal city would have at least 1 million people, an international airport, and a "stable and business-friendly environment.
One of the major cities that is trying to win the bid is Toronto. "We’re about to start a social media campaign that is targeted at Amazon employees because we know that Amazon is going to be surveying them on the second headquarters," says Toby Lennox, CEO of Toronto Global. Lennox is very confident that Toronto is a tech growth and wants Amazon to join Toronto's tech growth. I've heard people compare Toronto to an up-and-coming New York City. This could be an opportunity for Toronto to strick big and be the home to Amazon's second headquarters. Amazon could even try and get their logo on the Toronto Raptors jerseys since there has been a big push towards jersey advertising in the NBA this year.
The new Amazon Inc. Headquarters can bring a lot to many cities in the United States. Some Cities see it as a hinder to the city rather than a gain. Some side effects some cities are seeing are increasing traffic, spur gentrification and lead to prolonged construction. Most cities think that the benefits of the headquarters would out way the problems that will be associated with the headquarters.
If a city is for or against being the home to Amazon's new headquarters, one can see that this is big news in the tech world. Cities are ready to start up one's campaign to win the pursuit
of Amazon and it's new headquarters.

Facebook Analytics

noreply@blogger.com (Anonymous) — Mon, 30 Oct 2017 15:59:00 -0400

Social media is a very important part of any business. Social media can do a lot for one's business, but only if one knows how to use it properly. Facebook has an easy insight feature for one's business's page on the social media site. Facebook’s free analytics tool, Insights, allows you to easily track the performance of one's business. With all the different elements that one can measure, things like Likes, engagements, reach, and demographics, Facebook Insights give one an easy and clear picture on where one's social media is heading. Facebook Insights makes it easy to navigate one's social media plan. It is true that many aspects of a social media campaign are difficult to measure, Facebook's analytics tools provide information that is easy to reach and understand. Facebook Insights will provide one with everything one would want to know about one's Facebook Page, one's audience and one's customers. As Facebook explains: “You can use this information to create more of the types of posts that your audience is interested in seeing. You can also learn about when your audience is on Facebook and publish your posts when you’re likely to reach more people.”
One of the most important parts of Facebook Insights is to understand the measuring engagement section. When one first accesses the Insights panel from one's page, one will be given an overview of one's page's performance. Here one can see things like Likes, post reach, and engagement. Engagement refers to the percentage of people that reacted to, clicked, or commented on a specific post. One can also see information on what type of post it was, when it was published, targeting information, reach and engagement. If one notices that a certain post is doing well, one can have the option to increase engagement even more by using the "Boost" feature to pay for a promoted post.
The most popular insight one can measure on Facebook is a number of likes a certain post gets. Being able to see how many likes one's post has gives one a great overview of how one's Facebook efforts are paying off. If one notices a certain type of post is getting a lot of like, one can see this then continue doing posts like that one.
Another important analytic one can use with Facebook Insights is Visits. After one has seen one's page's likes, one can examine the number of times one's page was viewed. Anytime someone views one's timeline, one's photos or other content, it will be tracked in Facebook Insights. One can see where people are spending time on one's page and where people are ignoring on one's page. This allows one to see where a section of one's page is struggling and improve it.
Facebook Insights is a tool all business that have a page on the social media site should use all the time. This tool that is free to its users is one of the best tool one can use to measure social media success. Measuring success is important even if one doesn't use Facebook Insights because one can't improve if one doesn't know where one's page is at currently.

Shirt Design

noreply@blogger.com (Anonymous) — Sun, 29 Oct 2017 23:18:00 -0400

One of the biggest parts of recruitment for fraternities comes with recognition on campus. With Ohio Northern University small campus and having six fraternities on campus, its important for non-greek members to see who and what one's fraternity does for its members and the community. I felt like a new shirt for my fraternity would be great to have our members wear on campus to show all the different clubs and organizations everyone is involved in outside of the fraternity.
I started with our crest since most of the apparel our members own doesn't use the crest in any way. I went this way with the design because I feel more guys would order the shirt since its something different and special to the fraternity. Then I went with a bold, narrow and sharp typeface for the fraternity name to draw attention to the name. If the name is easily visible, that will make it easier for the public to see it and get our name out in the world. I then added our chapter name and added the university's name on the bottom of the design in a serif typeface. This was mostly because I love serif fonts, and since I will be wearing this shirt and I'm the one designing the shirt, I get the final say. I went with Baskerville because it is my favorite font. I went back and forth on if I wanted to go with a black and white design or keep the colors of the crest. I decided to go with the color. Color makes the design more attention-grabbing, which is the point of the shirt.
I love designing things and love using Adobe software. Now that the design is done, I just have to wait and see if any of my fraternity brothers actually want to buy the shirt. The shirt design will only be useful if guys actually buy into the idea and want to see it through.

PR Tactics for Small Businesses

noreply@blogger.com (Anonymous) — Tue, 24 Oct 2017 08:55:00 -0400

Every year more small businesses start up shop all around the world. It's important to standout and not get lost in all the new businesses. It can be expensive to hire a professional PR person, which many small businesses can't afford. While there are PR tools you can use to help cover the bases, one must still got to think of a way to create a buzz that can gain traction with the public. Here I have three PR ideas that should help small businesses.
The first idea is to establish one's own "holiday." Many businesses have a special day that comes once a year, like 7-Eleven's "Bring Your Own Cup Day." Once a year, 7-Eleven generates renewed excitement because of the "Bring Your Own Cup Day" for their brand, and finds themselves in local newspapers around the country. This leads me into the second idea, which is to turn heads. Having some kind of shock value, thats not illegal, can be great for a business. TV providers and news stations will want to show one's business to its viewers because of the excitement. This will lead to free advertisement because one wouldn't be paying for the TV providers and news stations. My last idea for small businesses is to figure out one's why. Why is one's story, not one's product or service. Figuring out one's why can make PR and marketing tactics much easier to develop and implement because there will be direction. Direction is key for most PR campaigns. Doing random things that has nothing to do with one's business can turn heads, but what's the point if the random things don't lead back to one's business? That why will give one's business a direction, a direction away from random stunts and towards a goal.
Running a small business can be hard work. Getting people to know about one's business can be even harder. Establishing one's business's own holiday, turning heads and figuring one's why are great PR tactics that can help bring awareness to one's business.

Top Four Episodes of Always Sunny in Philadelphia

noreply@blogger.com (Anonymous) — Mon, 23 Oct 2017 21:15:00 -0400

Being a long time fan of the show It's Always Sunny in Philadelphia, There are so many great episodes. Being on the air for twelve seasons, It's Always Sunny in Philadelphia has plenty of choices for best episode. There are five episodes that really stand out to me as the best episodes of the longest live-action sitcom of all time, It's Always Sunny in Philadelphia.

The World Series Defense
This episode is about the gang in court for racking up $1000 in parking tickets. The gang is there to tell the judge they should not be held liable on account of the Phillies winning the World Series. The episode cuts back to flashbacks from 2008, where the gang had tickets to game five of the Worl
d Series. If one knows that characters of the show, one knows that the gang can't simply go watch a baseball game. Thus, leads to the gang doing many schemes that eventually got them locked in a hotel linen storage room. After being trapped in there for several days, Dennis sees that he has accumulated all those parking tickets. Even though that judge listens to the gang's full story, she still makes them pay the original fine.

The Waitress Is Getting Married
One of the shows running jokes is that the viewers never know what the waitress's name is, and it continues here. This episode is about Dee running into her high school boyfriend Brad, who has aged well, and finding out that he is marrying the waitress. Charlie has and still is in love with the waitress at this point of the show, so Dee tells everyone in the gang except Charlie acting like she wants to protect Charlie but really is just jealous of the waitress. Frank, Dennis and Mac decided to help Charlie find a new girl before he finds out about the waitress by making him an online dating profile. During all this Dee tries to ruin the wedding of Brad and the waitress. One of the best parts of this episode is the ending where Charlie gives Brad a box of hornets when he realizes he had no interest in the waitress, he was just trying to break her heart.

CharDee MacDennis: The Game of Games
Most episodes partially take place in the gang's bar, "Paddy's Pub." The episode "CharDee MacDennis: The Game of Games" is the most bottle episode of It's Always Sunny in Philadelphia in that the gang never leaves the bar. It starts with them bored and having no plans for the day. Then they decided to play the craziest drinking game ever made, "CharDee MacDennis.""CharDee MacDennis" is a game the gang made up for days like that day. Throughout the episode, the gang plays different games based on three levels: level one is trivia and artistry, level two is physical challenge and level three is emotional battery. In the end of the episode, the team that always wins won, Dennis and Dee.

The Nightman Cometh
It all started as a minor joke in a few episodes, The nightman is a well known fictional character in the It's Always Sunny in Philadelphia universe. This episode expands on the Nightman character into a full-on stage musical made by Charlie to ask the waitress to marry him. The gang helps Charlie to mount a twisted little fairy tale about a boy who keeps getting molested by supernatural creatures. Most of what is funny about this episode is their rehearsal before the main production. Even though the journey was hilarious, the waitress still turns down Charlie.

There are so many episodes that I could add to this list because It's Always Sunny in Philadelphia is a quality sitcom. The World Series Defense, The Waitress Is Getting Married, CharDee MacDennis: The Game of Games and The Nightman Cometh are some of the top episodes to grace television and I would recommend anyone to give them a watch.