Online Behavior

Peter Fader - Professor of Marketing, Wharton School [interview]

Online Behavior — Mon, 27 Feb 2012 10:49:18 +0000

Peter Fader, Professor of Marketing, Wharton School, talks to Daniel Waisberg about his newest book and about the work he has been doing to bring academics closer to industry practitioners and vice...

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Successful Problem Solving Technique [cartoon]

LOR — Fri, 24 Feb 2012 09:59:43 +0000

LOR Problem solving is always difficult, as Einstein's quote in this cartoon shows, it requires mainly time and patience....

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Phil Mui - Google Analytics Group Product Manager [interview]

Online Behavior — Thu, 23 Feb 2012 09:55:15 +0000

Phil Mui, Google Analytics Group Product Manager, hopes that in 10 years Analytics for any business will be like the air that they breath. Today Analytics is an isolated functionality that is used...

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3 Segmentation Strategies: Intent, GEO & Conversions

Jim Eustace — Wed, 22 Feb 2012 19:06:25 +0000

Jim Eustace walks us through three main types of segmentation strategies (driven by a slightly larger number of targeting techniques) and describes the different scenarios that can be used to succeed...

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Multi-Channel & Attribution Analysis by Justin Cutroni Part II [video]

Online Behavior — Mon, 20 Feb 2012 13:00:50 +0000

On Multi-Channel & Attribution Analysis Part II Justin Cutroni, Google Analytics Advocate, discusses the actionability of different reports on Google Analytics Multi-Channel funnel reports and...

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Multi-Channel & Attribution Analysis by Justin Cutroni Part I [video]

Online Behavior — Fri, 17 Feb 2012 08:32:24 +0000

In this presentation, Justin Cutroni, Analytics Advocate at Google, talks about techniques on how to do attribution modeling in order to have a full understanding of Marketing campaigns ROI. He goes...

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Check Your Analytics Data Periodically [cartoon]

LOR — Thu, 16 Feb 2012 10:02:50 +0000

LOR Web Analytics data is like a human being, it can become sick or weak. By checking your data periodically you will be...

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Responsibility & Accountability for Online Analytics

Stephane Hamel — Wed, 15 Feb 2012 08:35:19 +0000

In this post, Stephane Hamel discusses what we do as analysts and what our responsibilities are. This understanding is essential if we want to define the discipline we are in, and which skills are...

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It is About The People AND The Data - Part I [video]

Online Behavior — Thu, 09 Feb 2012 22:19:28 +0000

In today’s multi-screen world, finding common measurement currencies, understanding consumer behavior and providing compelling content is simply becoming the price of entry. Hear from ESPN research...

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Jeff Jonas - IBM Chief Scientist [interview]

Online Behavior — Tue, 07 Feb 2012 14:23:40 +0000

Jeff Jonas, IBM Chief Scientist & Distinguished Engineer, shares insights about his latest researches and how the analytics field will be transformed by the vast amount of data that we are...

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