Online Advertising Geek

Design Vs. Usability – Link Color

Mandi — Sat, 12 Nov 2011 18:36:29 +0000

I spent some time last month at the Web 2.0 conference attending sessions about UI, design, user testing and I was focusing on the overall user experience on the web. I am prepping myself mentally for a major overhaul of the websites I am responsible for (luckily I do not need to adjust taxonomy or [...]

Google+ For Business

Mandi — Mon, 11 Jul 2011 19:18:25 +0000

I hate the rants and raves about every new social media channel being the FACEBOOK killer, whether it was Google Wave or some other network or another (I think many people even called Twitter the “Facebook killer.”) I don’t necessarily think that Facebook will always have the pull that it does (look at Myspace). It [...]

Setting up a Basic Website User Testing Experience

Mandi — Thu, 23 Dec 2010 20:50:20 +0000

Why Should I Set up a User Testing Experience? An important stage in website development is to have users test your website. The greatest designers and UI experts can always learn a thing or two about how people really use your website by watching users in action. Most websites have a goal related to how [...]

Understanding Keywords in Paid and Organic Search

Mandi — Thu, 02 Dec 2010 16:01:53 +0000

Keywords are the key component to success in organic and paid search. Keywords may seem simple enough to those of us that live and breath search queries everyday, but the reality is that it really does take a moment to step back and do some keyword research. Sometimes how we assume someone searches isn’t necessarily [...]

Why You Should Piss Off a Few Good SEO’s

Mandi — Tue, 30 Nov 2010 17:03:28 +0000

Ok, not really… maybe. I have seen people joke about starting an uproar in the SEO community as method for getting good ranking by baiting SEO’s into reacting to you and writing posts about how terrible you are for saying what you said. Not that making people angry is necessarily a good business practice, but [...]

5 People You Hide on Facebook

Mandi — Mon, 15 Nov 2010 15:50:15 +0000

Everyone is on Facebook, most likely your mom and your grandmother are too (mine are). People seem to forget basic interpersonal skills in their management of their Facebook feed, and rather than hurting their feelings by deleting them, here are the top five people you like to hide: 1. The Politician – Facebook isn’t your [...]

Online Brand Management Strategies

Mandi — Thu, 11 Nov 2010 20:39:05 +0000

Presentation by Krista Neher CEO of Bootcamp Digital at Pubcon 2010. Like it or not you, have a brand. How is what you are doing different from other people? It is not what you think your company is about, it is about how you are seen in the eyes of the consumer. Successful branding is [...]

Pubcon Session About May Day SEO for Google Caffeine

Mandi — Wed, 10 Nov 2010 23:09:35 +0000

The Google Caffeine session at Pubcon Vegas 2010 did a great session Google Caffeine. Looking at what it is, what it means to your business and what you can do about it. What is Google Caffeine? Google caffeine was major update to Google’s indexing system that officially launched in June 2010. Google increased the speed [...]

Google Broad Match Modifier

Mandi — Mon, 08 Nov 2010 17:11:10 +0000

I feel a little behind when it comes to the Google Broad Match Modifier Google Adwords match type that has recently rolled out for paid search (but not so recent that I had caught that it was out, or I have literally seen absolutely no buzz about the product). My Google team explained this newer [...]

Getting Started with Google Adwords Keyword Tool

Mandi — Sun, 07 Nov 2010 00:37:09 +0000

When doing keyword research it is important to use a good tool to help you know the volume of traffic on particular queries, the order the keywords are most popular in and a good keyword tool will help give you suggestions or ideas on similar keywords. We will do a quick look at the Google [...]