By Paul Barrs.

Let’s take a step back a moment and have a look at how much you’ve already accomplished before we move on….

Why? Simply because if this really is your first time, or close to your first time putting this whole website marketing plan together, and you’ve put in the effort to make it this far (day 14), then you certainly deserve some reward for it.

You see, the way I figure it is, because I’m not actually sitting in your office and going through these steps with you one by one then it’s a little difficult for me to *really* motivate you – you need to do be able to do that yourself, intrinsically.

Once you’ve learned that secret, you can apply any new skills you learn and the sky’s the limit.

So site back and enjoy the next few minutes. It’s time for some praise… and then yes, as always I’ll give you a few more things to do.

The success of your overall website marketing plan isn’t over, in fact, with this podcast series, it’s just beginning!

Enjoy.

http://www.paulbarrs.com/website-marketing-podcast

Discover what it takes to enjoy Online Business Success: Find out how Paul Barrs was able to create cash within 10 days of getting back Online after 4 years away; through his Powerful Audio Program, “The 3-Ways to Build a Successful Online Business” Available now, at http://www.paulbarrs.com.

By Paul Barrs

Get The Easy Blogging Guide

We all know it, we’ve know it for some time, that blogging is one of the easiest ways to keep current and up to date content on our websites. But is that all there is to it? No. Blogging has become very much a part of the new social networking structure that is Web 2.0; so important is it that back in ’05 / ’06 as blogging became more and more popular, the evolution of social networking literally grew from it’s overnight popularity.

But, that said, even though blogging has been around for so long, should we assume that we “get it right” each and every time?

Absolutely not!

In this week’s blogging podcast you’ll hear the top tips that the biggest online marketing sites use to gain maximum exposure and maximum return from their blogging efforts.

Do you find that sometimes (even though you’ve “posted your heart out” and poured your soul into your blog) that it’s not generating the responses and income that you wish it did?

Then this blogging podcast is just what you need… 15 minutes, simple tips that you can begin to put into action starting today.

Enjoy.

http://www.paulbarrs.com/blogging-podcast

Discover what it takes to enjoy Online Business Success: Find out how Paul Barrs was able to create cash within 10 days of getting back Online after 4 years away; through his Powerful Audio Program, “The 3-Ways to Build a Successful Online Business” Available now, at http://www.paulbarrs.com.

by Paul Barrs.

How would you like it if you could get 50 or more already established online businesses to publish articles about your products and promote ads about your services each and every week? Sound good… of course!

That’s what we’ll be putting in play today. How you can find, and how you should approach publication and ad opportunities for eZine advertising.

Think about it… somewhere out there in cyberspace there is a well established website; they have a product that is similar to yours, but not in direct competition. They already sell products each week to people who might also like to buy what you have. Each week that invest a number of hours putting together a top quality eMail newsletter (an eZine) and send it out to thousands of ready and waiting customers.

Would you like to have one of your articles in that eZine? I know I would. In fact, I’ve had my articles published in hundreds of eZines around the globe over the last ten years. There’s no reason why you can believe you can do the same.

eZine Marketing is still the best form of online marketing by far. Millions of happy, satisfied, paying customers agree – when they trust the person with whom they already have a relationship with, they are move likely to read what he or she has to offer.

After today’s podcast you’ll know how you can get started in this wonderful world of article eZine Marketing.

Enjoy!

http://www.paulbarrs.com/ezine-marketing-podcast

By Paul Barrs.

One of the great opportunities found in website marketing is in the opportunity that others leave behind; usually because it is considered too ‘time consuming’.

Tell me, have you heard this before, “We want our search engine submissions to appear ‘organic’.” Meaning, they want their search engine and directory submissions to appear as if they were done by a real person. LOL. Well, some things just can’t be done with an automated program ….

Take directory submissions for example… while there are many thousands of directory type sites online today, some of the big ones are hardly ever spoken about because there are not as popular as they used to be – because they can’t be submitted to automatically. Over time, preferences have turned to blogging and auto-ping services.

So then why should we consider them? Simply… because others don’t; which means our competition is considerably lessened! What an amazing opportunity.

These are the words we’re looking for today, “Submit URL” or “Submit Site” to directory.

Today you’ll learn which are the two most important directories (still) for the best online exposure; as well as how to get someone else to submit your site to over 1000 automated directories for pennies a click.

Enjoy.

http://www.paulbarrs.com/directory-submission-podcast

Discover what it takes to enjoy Online Business Success: Find out how Paul Barrs was able to create cash within 10 days of getting back Online after 4 years away; through his Powerful Audio Program, “The 3-Ways to Build a Successful Online Business” Available now, at http://www.paulbarrs.com.

By Paul Barrs.

There are many key factors that can come into play when it comes to being able to choose a suitable domain name for your business, the least of which (believe it or not) is relying upon the weight of your actual business name!

Yes. True. One of the greatest failures that I see time and time again is people going online and registering a domain name that is the same as their “business name”.

In today’s domain names podcast I’ll be discussing the pros and cons for a dozen different considerations you should weigh before finalizing your domain name decision.

These will include the following -

• Should your domain name be representative of you?
• Is it representative of your industry?
• How much should you consider your location?
• Should your domain name represent your product or service?
• How about the Dot com vrs dot net debate? (What about org / info / net / me / mobi / biz etc etc ad nauseum)
• Which is best: shorter or longer? (23 vs 63)
• Should we RunOurWordsTogether.com or space-them-out.com
• What about the 1st Option in Directories?
• How important are Keywords in domain names? Are they essential?
• Has your domain name been used before?
• What about “stop words” words like ‘the’ ‘is’ ‘at’ ‘my’ etc.

Must be easy to remember easy to spell, and easy to type!

Enjoy!

.Domain names Podcast.

Discover what it takes to enjoy Online Business Success: Find out how Paul Barrs was able to create cash within 10 days of getting back Online after 4 years away; through his Powerful Audio Program, “The 3-Ways to Build a Successful Online Business” Available now, at http://www.paulbarrs.com.

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By Paul Barrs.

As someone whose been writing since well before I studied writing at University, I still find myself making silly mistakes from time to time during the writing process because I am feeling “rushed”.

Let me explain…

I’m not talking about your *writing style*; when it comes to writing style there is no “right or wrong” – you write as you write, and in this program I teach that you should write as you speak. Therefore wrong doesn’t exist.

But when it comes to writing sales copy, something which we’ve already done, it’s very difficult to “see” it from a third person point of view while we’re actually writing. Of course, we get caught up in technicalities, the structure, the formula… and we forget about the simple fact that while it may have taken us between two and ten hours to write our sales copy, it’s going to be read in less than 10 minutes!

In fact, most people will scan though the entire page in under one minute –

Can your sales copy stand up to the test?

That’s what we’ll be talking about to day. Simple step by step strategies that you can implement which will ensure that your sales copy *is* read by more than just the average “one-in-ten”.

And here’s the beautiful bit… not only can you apply this principle to your web pages sales copy, but also to your article marketing, your classified ads, your PPC ad campaigns and all areas of web copy.

It’s a beautiful way to boost your bottom line and increase overall profit.

Enjoy!

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Discover what it takes to enjoy Online Business Success: Find out how Paul Barrs was able to create cash within 10 days of getting back Online after 4 years away; through his Powerful Audio Program, “The 3-Ways to Build a Successful Online Business” Available now, at http://www.paulbarrs.com.

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by Paul Barrs.

How to get as much traffic as you want to your new website – all day, every day!

You’d like that wouldn’t you? I know I do.

Yes, today if hadn’t guessed it already we begin with the wonderful topic of website traffic. More specifically, search engine traffic.

Now here’s a topic that I need to be careful with, remembering that one of the foundation principles of god product creation is not to ‘time-date’ any product, because without doubt, no area covered in the genre of ‘How to Generate Bucket-loads of Website Traffic’ can change more frequently than search engine marketing!

Let me ask you a quick question though; considering that search engine marketing is such a volatile subject and that search engine results can (and do) change so often, would you like to know how to guarantee that qualified search engine traffic comes to your new website from the very first week that you set it up? Yes? Good – because that’s exactly what we’re going to talk about today.

There was a time in the world of search engine marketing where the ‘wanna-be’ newbie was easily left clear out in the cold. They had no chance. No matter what kind of results that wanted to achieve, it simply wasn’t possible.

Then of course there came this thing called pay-per-click search engine marketing. Bingo! It seemed the answer was once again at hand.

But then pay-per-click search engine marketing became more and more popular… once more those newbie marketers with smaller budgets began to fall by the wayside as the “big boys” nudged them out of the competition by shear weight, force and cost per click.

No matter. Really. In this tutorial I’ll show you how you can get started in pay-per-click search engine marketing for absolute minimal cost and minimal risk. Today you’ll learn how, even if you’ve never done it before, to start your firs PPC campaign for as little as 50 bucks.

Enjoy!

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Discover what it takes to enjoy Online Business Success: Find out how Paul Barrs was able to create cash within 10 days of getting back Online after 4 years away; through his Powerful Audio Program, “The 3-Ways to Build a Successful Online Business” Available now, at http://www.paulbarrs.com.

Understanding Your Website Performance

By Paul Barrs

One of the most under-rated aspects of any Website business is in its statistical data, or more accurately, it’s owner’s ability to interpret that data.

Among the myriad of information that your website host (or stats manager) can provide you with, none of it actually provides real value at all given times.

Let me explain…

Here is a real life example of one local accommodation website and their statistics at of the time of writing this article; taken from the website hosting statistical data. It’s a relatively new website, and has had some modifications progressively done to it over the past few months.

First up, the one piece of data that almost everyone knows about is Page Views.

Page Views provide you with a quick picture of your overall traffic. When you compare this information with previous weeks or months it’s a good snapshot – nothing more. However, Unique Visitors are more important because they represent the actual number of different people who have viewed your site’s pages, rather than repeat visitors, within the same day, same week, and with disregard to how many pages any Unique Visitor visits on your site.

In practical terms, the Demo Site that I am using here has had 2610 Page Views so far this month, but only 1171 Unique Visitors – which means that each visitors has viewed an average of 2 – 3 pages each.

What does that mean?

This Website only has five pages, so based on these numbers we can ascertain that only its visitors view half of those pages. With this information at hand, before we do any work on the site, we need to first see which pages are being viewed.

Using the Entry Pages report we are able to see that 85% of all visitors this month so far arrived on the main page. This alone is an interesting fact as it tells us that the site is receiving search engine traffic to the other pages because there is simply no other way to find them otherwise. It also tells us that the content of the main page may need to be modified if people are not going deeper into the site.

So how do we find that out? We go into the Exit Pages report. Here (in our demo site) we find that 73% of visitors are leaving from the main page. First up, that does not look too good. Could it be that once people arrive on this site that they don’t like it at all?

Finally, to determine this, we need to view the Single Access Pages report – and it this case – yes, it is bad news. 68% of all visitors to this site are arriving on the main page and then leaving again.

Here is the question that we need to ask: What is it about the main page that people don’t like? (And the question I ask to you – Do you even know how many people arrive on your main page and then leave again?)

The next tactical piece of information I would want to know here is, what is bring them to the site. Are they qualified customers, or are they kids looking for games to play?

Checking the Search Engine Keywords report, we were able to ascertain that just over 25% of all their traffic this month had come from 15 different search engines, through a combination of over 100 different keyword search phrases. That alone is not enough to determine the problem here. All of these people were targeted customers. However, also using the Referring Website Domains report we could see that a whopping 68% of all visitors came from a recent email marketing campaign advertisement.

Ah Ha! Now, we are getting to the meat of it. Speaking with the owner I was able to determine that in the previous week they had placed an ad about a few limited available rooms they still had available for let in January, at the end of the School Holidays. The ad had gone out to almost 1200 people (opt in subscribers of a local tourism Website) and 673 of those people had clicked on their URL (a massive 56% response), wanting to look over their available holiday dates.

And guess what was on the main page? Yep – the details of a limited offer 7-night package.

So right now we’ve gone a complete circle. We knew that there must have been something wrong with the main page (in fact we actually knew exactly what it was in advance), but the exercise had allowed me to explain to you in finer details just how you should be looking to evaluate and interpret your own Website statistics.

What if you were not running a targeted campaign for a special offer? How about if these were the results on any normal given week? Then what?

As a closing thought – the first thing I’d want to know is this: Time Spent on Site.

Before making major changes to your website content, you need to determine if people are reading / viewing it or not. Using the above example, 51% of visitors to this site in the past two weeks have stayed between 1 – 5 minutes. Good or bad?

A bit of both.

We’d like people to stay on site for more than five minutes, but with only five pages, that’s not going to happen unless you have a very long sales letter up front. So that’s the good part. The bad part is only 38% of these visitors invested the time to actually read the home page sales information. The rest just left.

If this were your website, you’d now have to decide how best to service those 38%. Do that, and you’ll strike gold.

So back to the title: How well do you understand your Websites performance?

website hosting podcast

website hosting

Discover what it takes to enjoy Online Business Success: Find out how Paul Barrs was able to create cash within 10 days of getting back Online after 4 years away; through his Powerful Audio Program, “The 3-Ways to Build a Successful Online Business” Available now, at http://www.paulbarrs.com.

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by Paul Barrs.

When it comes to actually setting out your autoresponder messages, there are set protocols which you really should follow. These have been established over a number of years and found to work; no ifs, no buts. Just like in the world of sales copy, these key principles cannot be ignored.

And that’s what we’ll be talking about today.

Remember also that the content of your autoresponder can both come and be delivered in many different ways. It could simply be a selection of articles that you’ve written and then broken up for different day delivery. It could be a selection of other people’s articles that you’ve made comment on, or video tutorials maybe.

You could even create your own autoresponder podcast series based on what you’ve learnt about writing powerful autoresponder messages.

The possibilities are endless.

Have you written a special report? Does it have to be delivered in a single download? Or if it is, cannot you then explain it further over the ensuing follow-up messages?

Have you written an eBook? Would the first chapter make a good autoresponder series. How about some other benefit.

At all times, remind yourself of the number one copywriting rule; the customer is always asking “What’s in It for Me?”

Finally -

Here’s the reference I’ll make when it comes to formatting:

———1———2———3———4———5———6

Why is that so important? Listen in and you’ll find out.

Enjoy.

Autoresponder Podcast

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Discover what it takes to enjoy Online Business Success: Find out how Paul Barrs was able to create cash within 10 days of getting back Online after 4 years away; through his Powerful Audio Program, “The 3-Ways to Build a Successful Online Business” Available now, at http://www.paulbarrs.com.

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by Paul Barrs.

Today we’re going to start doing some research into the essential elements of auto responders. More so, I’m going to ask that you go track down a copy of the all time classic Autoresponder Magic – which I’ll give you instructions on in the Podcast (and how to get it free).

But the point is this, while there are many successful elements that make up the overall sales process, and some might say that neither one is more important than the other – I disagree. The ability of any business to follow-up follow-up follow-up with its customers and potential customers is the most vital strategy that any business can implement.

Here’s why: traditionally, a business will invest XYZ amount of dollars to find for themselves a new customer and get that customer in the door (or to their website). They do this because they know that once that particular customer comes through the “door” that they are a well qualified targeted customer. They are a sale waiting to happen.

However, a customer who does not “buy” when they come through the door is most often discarded as a non-prospect and then let go in the wind. They are not considered “worthwhile” following up.

But here’s the kicker – on average it takes about 1/10th the cost of XYZ to keep in touch with that non-buying customer; and if (as it has been proven) takes at least 7 follow-ups to ‘nudge’ a semi-interested non-buying customer into a fully fledged paying customer … simply put, you’ve just saved yourself money on getting that customer back in the door rather than have to go out and find yourself a totally new one.

Get the picture.

And that’s in the world of traditional business where mail and phone call follow ups actually cost money! How much does it cost you to set up an autoresponder service? Not much. What’s the difference in cost between having just one customer in the follow-up process and 100? Nothing. Zilch. Nada.

That’s why autoresponder services are so important.

Enjoy.

Autoresponder Podcast

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http://www.paulbarrs.com/your-first-month-master-plan-08

Discover what it takes to enjoy Online Business Success: Find out how Paul Barrs was able to create cash within 10 days of getting back Online after 4 years away; through his Powerful Audio Program, “The 3-Ways to Build a Successful Online Business” Available now, at http://www.paulbarrs.com.

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