Online Community Strategist

Use your guidelines and your gut

Angela Connor — Mon, 07 May 2012 17:53:38 +0000

I’m in the process of finishing a short ebook called “Crafting Community Guidelines,” which I started a while back to help first-time community managers with the tall task of community governance. As I went back to make updates and prepare the layout I found a few of my old blog posts that were written when [...]

PR Newswire launches dedicated site for bloggers

Angela Connor — Mon, 16 Apr 2012 15:50:15 +0000

If the journalist vs. blogger debate hasn’t died yet, here’s some new fodder to either fuel it, or finally put it to rest. I say kudos to PR Newswire. Here’s the skinny from PR Newswire: NEW YORK, April 16, 2012 /PRNewswire/ – PR Newswire, the global leader of innovative marketing and communications solutions, today announced the [...]

Detroit to Former Yahoo Employees: Come to the Motor City

Angela Connor — Mon, 09 Apr 2012 15:52:00 +0000

This is a news release I just had to share. I am after all, a Detroit native. DETROIT, April 9, 2012 /PRNewswire/ — A group of Detroit businesses are encouraging the more than 2,000 recently laid off Yahoo employees to consider bringing their talents to the Motor City. Quicken Loans, Detroit Venture Partners, Rockbridge Growth [...]

A few noteworthy social media campaigns

Angela Connor — Mon, 02 Apr 2012 17:31:30 +0000

I am always on the lookout for interesting social media campaigns and initiatives. I do this for two reasons: To fuel ideas for my work and motivate my team of social media practitioners, and to stay on top of how companies are integrating social media into their overall marketing and PR efforts to meet company [...]

Don’t let Facebook make you post content you don’t want to share

Angela Connor — Thu, 29 Mar 2012 17:40:52 +0000

Facebook really wants us to populate that timeline, don’t they? Upon logging in today, I found a prompt asking me to add information about my employer, including position and city. Not alarming, I know but still worth discussing. While many of my friends do include this information on Facebook, I do not. Nor do I [...]

Five habits of highly ineffective community managers

Angela Connor — Mon, 19 Mar 2012 04:12:38 +0000

Community managers are getting lazy. I think it’s because many who actually hold the title, aren’t really doing the job. On some level, it isn’t their fault. The people hiring them don’t know what they’re looking for and many are strictly numbers driven. Success is measured in “likes” and ‘comments.” Job descriptions mention the growth [...]

Tomorrow is Community Manager Appreciation Day

Angela Connor — Sun, 22 Jan 2012 20:24:41 +0000

This day of appreciation may not be on your radar, but it is certainly on mine. The brainchild of Jeremiah Owyang, this is a day that is near and dear to my heart and one that allows us to reflect on the hard work that goes into the craft. It is not a science, but [...]

Five reasons to shut down your community, today

Angela Connor — Fri, 13 Jan 2012 04:23:10 +0000

It’s time. Give it up. Your heart was in the right place, but you didn’t do anything to support your effort.You thought that building the community was enough. You never hired anyone to manage it. You mistakenly believed that your brand was so amazing and beloved, that people would flock to your community to have [...]

How not to land a social media job in 2012

Angela Connor — Sun, 01 Jan 2012 02:10:52 +0000

When I started this post, I planned to provide a few tips for landing a job in social media in 2012, but I found myself heading in a different direction. After all, sometimes the best advice on what to do, comes from focusing on what *not* to do. So here are my thoughts on what [...]

Never think you’ve arrived in social media

Angela Connor — Thu, 22 Dec 2011 11:47:15 +0000

I was promoted at work last week. I’ve been the Social Media Manager for just about two years and now bear the title: Vice President, Director of Social Media. To say that I’m excited about the future and the increased expectations that come with my role would be an understatement. I have a great team [...]