Online Conversion & Beyond

Demographic Business Drivers

Mal Watlington — Tue, 04 Aug 2009 14:39:47 PDT

Our summers are spent commuting between Boston and York, Maine. We've been making this short (75 minute) journey for better than 10 years, and while some things about York are gloriously static...

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When it comes to conversion, simpler is simply better

Mal Watlington — Mon, 08 Dec 2008 11:37:20 PST

Today's Marketing Sherpa had a great example of a split test run on a landing page, an attempt to improve conversion by a Canadian site (All Canadian Investment Corporation). Net result, the 3-column...

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Conversion in Tough Times

Mal Watlington — Tue, 11 Nov 2008 15:27:56 PST

If you ever wondered why concentrating on conversion makes sense, the pinch that most of us are feeling right now should clear your mind. Dollars for PPC are just not there. Internal battles for...

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Outdex Boston

Mal Watlington — Fri, 16 May 2008 16:29:40 PDT

Good experiences have long half-lives. No where is that more evident at Outdex Alumni reunions (for consultants and staff who worked at the former CSC Index) like the one held at the Tennis & Racquet...

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Conversion at the Shopping Cart - A Great Place to Start and Finish

Mal Watlington — Thu, 27 Mar 2008 19:15:17 PDT

With most eCommerce sites experiencing 60% abandonment at the shopping cart (according to MarketingSherpa research), it seems pretty logical to suggest that this is an ideal place to start when...

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Search Engine Strategies - London - Redefining Customers

Mal Watlington — Thu, 21 Feb 2008 02:32:31 PST

Anne Kennedy introduced Bryan Eisenberg, Future Now, a person who, in her words "knows as much about customers as anyone else in the world." He opened with an example of missed connections - the...

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Search Engine Strategies - London - Video & Podcast SEO

Mal Watlington — Wed, 20 Feb 2008 06:49:44 PST

Moderator Anne Kennedy (Beyond Ink) introduced the Video & Podcast panel members Amanda Watlington, Searching for Profit, Onil Gunawardana, blinx, Joe Morin, Boost Search Marketing and Tim Gibbon,...

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