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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>Online Conversion &amp; Beyond</title><link>http://citysquare.typepad.com/online_conversion_beyond/</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/OnlineConversionBeyond" /><description></description><language>en-US</language><image><link>http://www.feedburner.com</link><url>http://www.feedburner.com/fb/images/pub/fb_pwrd.gif</url><title>This Feed Powered by FeedBurner.com</title></image><lastBuildDate>Mon, 07 Nov 2011 23:32:33 PST</lastBuildDate><admin:generatorAgent xmlns:admin="http://webns.net/mvcb/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" rdf:resource="http://www.typepad.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rdf+xml" href="http://feeds.feedburner.com/OnlineConversionBeyond" /><feedburner:info uri="onlineconversionbeyond" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:browserFriendly>This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site.</feedburner:browserFriendly><item><title></title><link>http://feedproxy.google.com/~r/OnlineConversionBeyond/~3/sctj7ZIBnWs/amanda-watlington-speaking-on-wednesday-and-thursday-this-week-attends-the-pubcon-meet-and-greet-exchanging-ideas-with-new.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mal Watlington</dc:creator><pubDate>Mon, 07 Nov 2011 23:32:33 PST</pubDate><guid isPermaLink="false">http://citysquare.typepad.com/online_conversion_beyond/2011/11/amanda-watlington-speaking-on-wednesday-and-thursday-this-week-attends-the-pubcon-meet-and-greet-exchanging-ideas-with-new.html</guid><description>Amanda Watlington, speaking on Wednesday and Thursday this week, attends the PubCon meet and greet, exchanging ideas with new friends.&lt;br/&gt;
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[[ This is a content summary only. Visit http://citysquare.typepad.com for full links, other content, and more! ]]</description><feedburner:origLink>http://citysquare.typepad.com/online_conversion_beyond/2011/11/amanda-watlington-speaking-on-wednesday-and-thursday-this-week-attends-the-pubcon-meet-and-greet-exchanging-ideas-with-new.html</feedburner:origLink></item><item><title></title><link>http://feedproxy.google.com/~r/OnlineConversionBeyond/~3/Pl_kd_UKZ5s/pubcon-opens-today-with-a-great-networking-event-with-this-crowd-one-can-always-expect-fireworks.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mal Watlington</dc:creator><pubDate>Mon, 07 Nov 2011 23:23:44 PST</pubDate><guid isPermaLink="false">http://citysquare.typepad.com/online_conversion_beyond/2011/11/pubcon-opens-today-with-a-great-networking-event-with-this-crowd-one-can-always-expect-fireworks.html</guid><description>Pubcon opens today with a great networking event. With this crowd one can always expect fireworks.&lt;br/&gt;
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[[ This is a content summary only. Visit http://citysquare.typepad.com for full links, other content, and more! ]]</description><feedburner:origLink>http://citysquare.typepad.com/online_conversion_beyond/2011/11/pubcon-opens-today-with-a-great-networking-event-with-this-crowd-one-can-always-expect-fireworks.html</feedburner:origLink></item><item><title>Coming to Webmaster World</title><link>http://feedproxy.google.com/~r/OnlineConversionBeyond/~3/cJatE2T0TUQ/coming-to-webmaster-world.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mal Watlington</dc:creator><pubDate>Mon, 10 Oct 2011 11:30:15 PDT</pubDate><guid isPermaLink="false">http://citysquare.typepad.com/online_conversion_beyond/2011/10/coming-to-webmaster-world.html</guid><description>Glad to have programed in WebmasterWorld in Las Vegas this year after a long hiatus. My business partner, Amanda Watlington of Searching for Profit will be speaking there, and I'll be taking pictures...&lt;br/&gt;
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[[ This is a content summary only. Visit http://citysquare.typepad.com for full links, other content, and more! ]]</description><feedburner:origLink>http://citysquare.typepad.com/online_conversion_beyond/2011/10/coming-to-webmaster-world.html</feedburner:origLink></item><item><title></title><link>http://feedproxy.google.com/~r/OnlineConversionBeyond/~3/ryqVQ2ubwQo/just-filled-out-a-blogging-survey-from-technorati-and-realized-i-have-been-off-the-air-for-more-than-a-year-yow-have-i-bee.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mal Watlington</dc:creator><pubDate>Thu, 15 Sep 2011 13:47:17 PDT</pubDate><guid isPermaLink="false">http://citysquare.typepad.com/online_conversion_beyond/2011/09/just-filled-out-a-blogging-survey-from-technorati-and-realized-i-have-been-off-the-air-for-more-than-a-year-yow-have-i-bee.html</guid><description>Just filled out a blogging survey from technorati, and realized I have been off the air for more than a year. Yow. Have I been busy.&lt;br/&gt;
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[[ This is a content summary only. Visit http://citysquare.typepad.com for full links, other content, and more! ]]</description><feedburner:origLink>http://citysquare.typepad.com/online_conversion_beyond/2011/09/just-filled-out-a-blogging-survey-from-technorati-and-realized-i-have-been-off-the-air-for-more-than-a-year-yow-have-i-bee.html</feedburner:origLink></item><item><title>Demographic Business Drivers</title><link>http://feedproxy.google.com/~r/OnlineConversionBeyond/~3/ko7FoqjZJuA/demographic-business-drivers.html</link><category>Downeast Small Business</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mal Watlington</dc:creator><pubDate>Tue, 04 Aug 2009 14:39:47 PDT</pubDate><guid isPermaLink="false">http://citysquare.typepad.com/online_conversion_beyond/2009/08/demographic-business-drivers.html</guid><description>Our summers are spent commuting between Boston and York, Maine. We've been making this short (75 minute) journey for better than 10 years, and while some things about York are gloriously static...&lt;br/&gt;
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[[ This is a content summary only. Visit http://citysquare.typepad.com for full links, other content, and more! ]]</description><feedburner:origLink>http://citysquare.typepad.com/online_conversion_beyond/2009/08/demographic-business-drivers.html</feedburner:origLink></item><item><title>When it comes to conversion, simpler is simply better</title><link>http://feedproxy.google.com/~r/OnlineConversionBeyond/~3/lPStrTiN9SQ/when-it-comes-to-conversion-simpler-is-simply-better.html</link><category>From Online to Offline Conversion</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mal Watlington</dc:creator><pubDate>Mon, 08 Dec 2008 11:37:20 PST</pubDate><guid isPermaLink="false">http://citysquare.typepad.com/online_conversion_beyond/2008/12/when-it-comes-to-conversion-simpler-is-simply-better.html</guid><description>Today's Marketing Sherpa had a great example of a split test run on a landing page, an attempt to improve conversion by a Canadian site (All Canadian Investment Corporation). Net result, the 3-column...&lt;br/&gt;
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[[ This is a content summary only. Visit http://citysquare.typepad.com for full links, other content, and more! ]]</description><feedburner:origLink>http://citysquare.typepad.com/online_conversion_beyond/2008/12/when-it-comes-to-conversion-simpler-is-simply-better.html</feedburner:origLink></item><item><title>Conversion in Tough Times</title><link>http://feedproxy.google.com/~r/OnlineConversionBeyond/~3/DfXqzILCJog/conversion-in-tough-times.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mal Watlington</dc:creator><pubDate>Tue, 11 Nov 2008 15:27:56 PST</pubDate><guid isPermaLink="false">http://citysquare.typepad.com/online_conversion_beyond/2008/11/conversion-in-tough-times.html</guid><description>If you ever wondered why concentrating on conversion makes sense, the pinch that most of us are feeling right now should clear your mind. Dollars for PPC are just not there. Internal battles for...&lt;br/&gt;
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