Online Entrepreneurs' Corner

Why Start Your Own Membership Site

noreply@blogger.com (Chin) — Tue, 03 Jan 2012 16:53:00 +0000

Setting up a membership site is a highly popular business model for both internet marketers and business owners alike. Here are just some of the reasons why you should seriously consider adding a membership site to your online business, no matter which niche you are in.

There are many different membership models to choose from and it is easy to pick one that will fit both your business style and your markets needs. Do some research within your niche to see what other membership sites are available. It will help you decide on your price point and what you like and don't like about existing memberships so that you can create your own accordingly.

One of the greatest advantages of having a monthly membership site is that you can expect a regular income each month from that membership site. This can be a huge weight off your mind as many internet marketers can't guarantee their income from month to month. It is also adding extra monthly profits to your business.

Another advantage about starting a membership site, you don't have to have all the content ready for the full duration of the membership. The important thing is to get the first months content created and then you can launch the membership site and create the rest of the content later. With the income from the launch you can even pay someone to create the content for you which frees you up to do more promotion of your membership site.

If you already have content created in the form of articles, reports, ebooks, videos or software you can use a membership site to repurpose that content. Rather than selling it as one package you can drip feed the content over several months and charge accordingly.

When choosing the best membership model for your business you will want to keep things as simple as possible. The simpler you set things up, the less headaches you will get later on. There are fixed continuity programs, which basically means that the length of membership is fixed. This type of membership is great if you want to set it up, fill in all the content and then leave it as it doesn't require too much effort to maintain the site. Another membership model is nano membership sites, where you charge a very low monthly fee but there is no end date to the membership. Within this model you could have discounts to your main products and services available only to paying members.

Having a membership site also allows you to market your own and affiliate offers within the membership site too. Offer a quality membership with lots of value to your members and it will be the best business decision you've ever made.

Why building your mailing list is important

noreply@blogger.com (Chin) — Fri, 23 Dec 2011 16:51:00 +0000

Ask any successful internet marketer and they will tell you "the money is in the list". By list, they mean their mailing list, those who have opted in to receive emails from that particular marketer. It may seem obvious to those who have been online for any length of time, but there are many websites who do not have any way of capturing visitors email addresses on their website. This means they are missing out on earning a lot more profit, for very little extra effort.

You may have heard the terms "cold list" and "warm list". A cold list is a list of subscribers who haven't been contacted in a long time, so their response to any emails would be low. However, a warm list is when the list owner has been regularly contacting their list, interacting with them and offering them a reason to stay subscribed to that list.

Having a warm list is very important, not only does it mean that any offer or call to action you send out will be given a better response, but it also means that your conversion rates will be higher. Your conversion rate is the number who actually buy or take action, divided by the total number of subscribers you send the email to. After you've had your list for a while you should know what your conversion rate is for different mailings. Knowing this information will tell you how profitable each new subscriber will be to you, as well as existing subscribers. This is the main reason building a mailing list is important, once you know what your conversion rate is, you can almost guarantee how much money you will make each time you send out a sales email.

To keep a list warm there are some things you should do, namely build trust with your list. Let your list know a bit about you, be approachable and send quality, non-sales information regularly and only sprinkle in sales emails and affiliate offers. Be trustworthy about the offers that you send out, never promote junk offers just to make a few bucks. Think long term profits from your list rather than quick profits that could ruin your long term future.

Unfortunately some internet marketers after hearing that the money is in the list, start to spam their lists with offer after offer hoping for that big pay day. It is very easy for your subscribers to unsubscribe and chances are they will never resubscribe either and it's your reputation on the line.

There are numerous ways to build your mailing list and it is important to note that by testing and measuring which methods bring the most opt-ins, you can create a highly effective list building strategy which you will profit from for years to come.

3 Tips in Using PLR Articles

noreply@blogger.com (Chin) — Thu, 15 Dec 2011 16:46:00 +0000

There are many ways that you can use plr, here are just 3 tips on using plr articles for maximum benefit.

1. Rewrite the article for article directories and web 2.0 websites.

Often getting started writing content can be stressful so using a plr article as a starting point can take away that stress. As there will be other people using the same plr article as you, it's a good idea to rewrite the article before using it so that it becomes unique to you, as the author. There are many different article spinning softwares on the market and once you've rewritten the article you can put it through this software to get many more versions of the article that you can use. You can then use this as content for your own site, article directories and all the different web 2.0 websites that you may be using to create backlinks to your main website.

2. Combine the plr articles into reports

If you have plr articles on the same subject, you can easily put them together, in a logical order and create a short report from it. With this report you can use it as a promotional tool to give away to new opt-ins subscribing to your mailing list, submit it to document sharing websites or sell it to your mailing list and site visitors. Before you do this, it's often a good idea to edit some of the content and personalise it so that it has your voice. Another great way to personalise it, is to create an ecover for it with your branding. Adding graphics is a great idea, you can also add related photos and images within the report to make it even more unique to you. There are lots of image sites online to find just the right images for the job.

3. Repurpose the plr article into a video

You may find that there are hundreds of people using the same plr article as you, this is especially true when using free plr articles. One way to get extra mileage out of these articles is to turn them into videos. By creating videos out of your articles you can then submit them to the many video directories available online and get more viewers for your article as well as creating backlinks to your website. It is very easy to create a video from an article by inserting the article into a PowerPoint presentation and recording the screen show with software such as Camtasia. Another way to create your video is by using one of the many video to article software applications that you can easily find online.

How to Monetize a Wordpress Website

noreply@blogger.com (Chin) — Thu, 08 Dec 2011 16:42:00 +0000

If you thought that selling your own products and services was the only way to monetize your WordPress website then you are in for a treat. There are many ways to monetize your site and add extra income streams that will effectively make you money while you sleep! WordPress makes it very easy to monetize your website just by installing a few appropriate plugins. It's so easy that you could get set up in less than 10 minutes.

The simplest way to monetize a WordPress website is to add an advertising plugin such as Ad Squares Widget which allows you to place affiliate banners in your sidebar or anywhere else on your template which allows widgets. Make sure that the banners you choose to appear on your website are complimentary to the existing content of your website and something that your target market would be interested in buying. Once you've had your banners up for at least a month, it's a good idea to work out which affiliate banners are bringing in the most cash from your website. Many website owners stick with the same banners all the time, even although they don't attract any clicks and purchases, be smart about it and only have banners that are actually giving you an extra income.

Many internet marketers choose to also install a Google Adsense plugin so that their ads are specific to each pages content. There are many different places within your website that you can place these blocks including the header, before and after content and within the sidebar, however you are only allowed a maximum of three ad blocks per page. When setting up your adsense channels track which ads are giving you the most revenue, change the size and placement of ads to find the combination that gives you the maximum income possible for your website.

Pay per view is another option for monetizing your website. There are several plugins that will allow your visitor to view a limited amount of a blog post and in order to read more, they need to pay a small fee. You can also use the pay per view method for videos as well, this works well if you have created a training website with many how to videos or content posts.

A step up from the pay per view model is the membership site. These are becoming more and more popular with website owners. If creating fresh monthly content puts you off then you can create a one time payment membership site, with no pressure to add regular fresh content. There are many different membership models to suit every business within every niche that you can copy if you decide to monetize your website by creating a membership site.

These are just a few ways that you can monetize your WordPress website, implement these ideas today and you could be profiting from them in no time at all.

Why you need a facebook fan page?

noreply@blogger.com (Chin) — Thu, 01 Dec 2011 16:21:00 +0000

There are many reasons why you need a Facebook fanpage for your business and here are just a few of them.

Facebook has over 500 million active users and if you have a local business, the majority of people within your local area will have a Facebook account. Having a fanpage is free advertising for you and it's a great way to keep in touch with your customers, using the platform that they are using regularly. If you are looking to expand your business into new markets and areas then having a fanpage can help you do this too. Facebook by it's nature encourages viral marketing, which means your information is easily shared with others which is even more appealing.

You can easily link your Facebook fanpage to your website, as well as your website to your fanpage and cross promote each other. Facebook makes it very easy to connect the two, allowing your website visitors to join your fanpage from your website as well as fans from your fanpage to click through to your website.

In order to become a fan of your fanpage they need to "like" your page. This is a little button on the top of your fanpage with the word like on it. That triggers Facebook to start showing the content that you create on your wall to show up on your new fans newsfeed. Facebook gives this information the opportunity to go viral very easily. What this means is that when it appears on your fans newsfeed they can "like" the information you have just shared, which then lets all their friends see that they've liked your status. Even better is when a fan shares your status. Sharing your status puts your information on their wall so that their friends can see it in it's entirety.

Like many other business owners you may just be using Facebook for personal use and don't want to mix your business life with your personal one. That's great because this is the whole point of Facebook fanpages. Having a fanpage allows you to post comments and network as your business rather than with your personal account.

With a Facebook fanpage you can install different applications to help you interact with your fans. You can encourage your fans to leave comments or testimonials for others to see, create events, competitions, give updated information, start discussions, share photos and videos, import your blog posts, the list is endless. Also for the more technical amongst you, you can create a "reveal tab" which is a hidden tab within your fanpage. The reveal tab is only visible to people who have liked your page. It's a great way to incentivize people to like your page because behind your reveal tab you can have links to free reports or videos, discount codes, fan only competitions etc.

Facebook fanpages are the online version of word of mouth advertising. Hopefully you don't need anymore reasons why you need a Facebook fanpage and get started with yours today.

What Is Search Engine Optimization

noreply@blogger.com (Chin) — Sat, 20 Mar 2010 16:51:00 +0000

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

Web hosting Services and Domain names

noreply@blogger.com (Chin) — Tue, 16 Mar 2010 16:25:00 +0000

Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.

Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.

Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.

Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.

You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.

Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are dealing with a stable, professional business operation.

No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.

Web Hosting Companies

noreply@blogger.com (Chin) — Fri, 12 Mar 2010 17:24:00 +0000

With thousands of web hosting companies in the market it can be difficult if not impossible to know which web site hosting companies truly provide an excellent hosting solution at an excellent price. When you have an established domain name with a good web hosting company, you can get reports on your traffic and which of your pages your customers are visiting most often, as well as many other statistics.

Your web host will charge you a fee for monthly service that ranges from $10 or $20 to the more expensive $50.00 per month. Plan to pay between $300 and $500 per year to your web host.

Always avoid free or very inexpensive web hosting services, because you may experience bouts of server downtimes and you are likely to have significant limitations in storage, number of email addresses, FTP upload etc.

Be sure your web host can accommodate e-commerce and storefronts, wireless capability, bogs, forums, chats, online interactive helps and anything else you want to add onto your site.

Estimate what your growth needs are and ensure that this web host can serve you as you grow. The last thing you want to do is change host mid way unless you absolutely have to do so.

Check your bandwidth capability to be sure that, if your website traffic grows rapidly, your customers will not have to wait to download or view information. Three things to look for in a web hosting company are:

1. Excellent Customer Support: Your hosting provider should be there for you 24/7 and give you instant access to the technicians you need to solve your problem. Ask them how long it takes for them to typically respond to your problem. A good test is to call them in the mid night to check if you get to a live, level 3 support.

2. A Sound Infrastructure: Check whether they offer a multi-homed network powered by multiple bandwidth providers to ensure redundancy. Some offer a 100% guarantee on its network availability or network uptime.

3. Financial Stability: If you're running very critical operations, you can't afford to be with a hosting company that may not be in business in a few months.

Use Keywords In Page Titles

noreply@blogger.com (Chin) — Mon, 08 Mar 2010 17:23:00 +0000

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

Tips to Increase Ranking and Website Traffic

noreply@blogger.com (Chin) — Thu, 04 Mar 2010 17:21:00 +0000

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Tips to Get Repeat Web Traffic

noreply@blogger.com (Chin) — Tue, 23 Feb 2010 17:20:00 +0000

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

The Importance of Search Engines

noreply@blogger.com (Chin) — Thu, 18 Feb 2010 17:19:00 +0000

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
• The first option is they find their site through a search engine.
• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

Must Have Features of Your Web Site

noreply@blogger.com (Chin) — Sun, 14 Feb 2010 17:16:00 +0000

Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Keyword Density

noreply@blogger.com (Chin) — Wed, 10 Feb 2010 17:14:00 +0000

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

How Do Search Engines Work - Web Crawlers

noreply@blogger.com (Chin) — Sat, 06 Feb 2010 17:12:00 +0000

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

5 Steps To A Successful Internet Business

noreply@blogger.com (Chin) — Mon, 27 Jul 2009 10:47:00 +0000

STEP 1. Find something you feel is a good business opportunity. You can scour the internet for all sorts of different business ideas and opportunities. Doing a search on any search engine with the keywords Work At Home, Business Opportunities, Home Based Business, Affiliate Programs, Make Money Online, etc., will produce 1000's of different search results. Affiliate programs are THE ABSOLUTE BEST business opportunities out there because the ONLY thing you need to do to run your internet business is to market your affiliate link. With a traditional business you must deal with inventory, storage, packing, shipping, complaints, returns, phone calls, emails, checks and credit cards just to name a few! Not so with affiliate programs, once someone has clicked on your affiliate link your only job is getting the next person to click on it. Sweet deal!

STEP 2. Get your own webpage. You want to put your internet business on a webpage of your own. A webpage is like a store front. It projects respect to your business and who you are. Think about it. Do you feel the same about buying from a vendor on the street as you do about buying from a person in a store? They’re both vendors, but the store gives you a certain feeling about the person you are buying from that a street vendor just can’t give you! Your webpage dose not have to be fancy. If you only have a brief description of what your webpage is about along with individual descriptions of your product or products people will respect that. If it is affiliate programs you have decided upon, simply put a BRIEF description of what is being offered along with your affiliate link. Do not disclose too much in your description because people might THINK they know what it is all about and not click on your link. You want to let your affiliate website do all the selling for you. These sites are professionally designed to maximize the number of people who buy or join so a brief description, just enough to spike their curiosity, is sufficient.

STEP 3. Get your own Blog and make one post a day. A Blog, short for, “Web Log,” is a great way to establish yourself as an authority figure on whatever topic you decide. As people return to read your daily articles, they will eventually come to view you as an authority on whatever your Blog is about. They will eventually develop confidence in what you are saying, and will begin to trust you. As a result some people will check out your webpage to see what you have to offer them, and people tend to buy more from people they know and trust. Their confidence in you will be an additional factor that will compel people to buy from you. There are many places online that will host and let you set up your Blog for free.

STEP 4. Put Cost-Per-Click(CPC) advertising such as Google AdSense on your website. Having Cost-Per-Click advertising on your website is a way to earn additional income that can be VERY substantial. Most people who visit your website will not buy from you. If people are going to leave your website, wouldn’t you rather them leave through a link on your website that will pay you money every time someone clicks on it? Google makes putting their AdSense on your website E-A-S-Y! The ads are relevant to the content of your website. Google can even put its AdSense on your Blog as we’ll.

STEP 5. Write and submit articles to article submission sites. This is the most important advice you need to know. This is how you will get FREE advertising! People are searching the internet for free information. When you submit your articles online, the search engines will eventually find them and will spider every word. When people do a search using keywords or phrases that are in your articles, they will turn up in the search results, so be sure to insert highly searched for keywords and phrases into your articles! You will need to include at the bottom of all your articles your bio. Your bio will contain a brief description about who you are along with a link to your website. It might read for instance [ John Doe is the owner of yoursite.com. John helps people to work at home using various business opportunities that include affiliate programs. If you desire your own home based business visit http://www.yoursite.com] The more articles you write and submit, the higher the chances are of your articles keywords and phrases showing up on search results. The more links you have pointing back to your website, the higher your websites page rank with the search engines will be, meaning the higher up on the search results will your article turn up, so don’t stop writing and submitting articles! I do want to stress however, quality over quantity. Take your time and check your spelling, grammar, punctuation, sentence structure, etc. No one will take what you have to say seriously if you don’t write correctly.

So there you have it! Having a successful internet business is simply a matter of understanding how things work, and applying that knowledge. It dose not take any special skill or any great intelligence. If you follow these five steps, you cannot fail. The most important thing, as with anything in life, is persistence. Continue following steps three and five and watch your internet business grow!

How to Start an Internet Business without Capital

noreply@blogger.com (Chin) — Mon, 20 Apr 2009 08:09:00 +0000

I often meet new Internet marketers on various forums and they aspire to earn the big bucks like some of the well-known personas out there, such as Yanik Silver and Bryan Kumar. However, most of these new marketers have only the slightest ideas on where to start, and a lot of them are not willing or able to invest a startup capital in their online business. However, it is almost impossible to start an Internet business without spending some money on basic infrastructure such as web hosting, domain names and so on. Hence, here is a rough guide on how to build an Internet business starting with $0.

The first and most important thing to do is to list out all your skills. What skills do you have? You may have picked up these skills through daily life (for example languages), through your job (hands-on knowledge on a specific niche) or from your hobbies (for example fishing). It is most vital to list down skills or knowledge that you have and might be in demand elsewhere. For example, you love fly-fishing and you do it every day after work. You may build your Internet business upon this: writing an instructional guide on fly-fishing, teaching people how to do it, etc. Best of all, you do not need to spend money to acquire this knowledge: you already have it.

So, the very first option, if you have no money to start off your online business, is to earn some capital using your already existing skills or knowledge. You can give tuition to students on your dominant subject in college, you can teach stuff about your hobby to people who are interested, you can write guides on knowledge or skills you picked up through experience and cannot be found in theoretical books.

Okay, let's say if you just can't think of any skills or knowledge that people might be interested in. Then, it's most important that you locate a workable business model and focus on that alone. You can obtain almost everything you need through bartering, web hosting, domain name or credit card processing, to name a few in exchange for your product (if you own one) or services like copywriting, ghostwriting and website designs. There is always some mundane job that people don't want to do, and you can do that for those people in exchange for things you need. You just need to ask for it!

What is Blogging?

noreply@blogger.com (Chin) — Tue, 31 Mar 2009 03:15:00 +0000

Blogging is something that is very much in flux, as the new technologies that appear everyday redefine what a blog is, what a blog can be, and what a blog should do. For many years, blogs were defined as text-based websites that kept records of days, similar to a captain's log on a sailing ship.

However, this started to change as the group of people who kept blogs became more diverse. The more bloggers began to explore the limits of the medium and of the technology that made it possible, the more the boundaries of what could be called a "blog" expanded.

Today, there are an abundance of photo blogs, and there are even video blogs as well. Mobile blogging devices may well change the definition of blogging entirely by making it possible for bloggers to create new kinds of posts. Another element of the blogosphere that is starting to redefine blogging is the corporate blog. As more companies hire writers to keep blogs with the sole purpose of creating positive buzz about their brand, bloggers across the globe are arguing about whether these manufactured blogs are really worthy of the name.

Between all of these different forces that are constantly expanding and reshaping the blogosphere, it is difficult
to imagine that the definition of what is and is not a blog will ever remain fixed for very long.

Part 10 – Interactions Between Blogs

noreply@blogger.com (Chin) — Wed, 11 Mar 2009 08:15:00 +0000

As your blog’s content increase, people in your niche will definitely mention you for intelligent or interesting discussions. This is, in a sense, an initiation of an interaction. When people speak of you, you should thank them for the mention and build up the interaction!

When you use a traffic tracking script such as the free www.statcounter.com, you can see where traffic comes from. If a large number of visitors come from a certain blog, you can be sure they have mentioned you in their latest post or linked to you from their sidebar or links page. What you should do is pay them a visit, leave constructive comments on their posts and build up a conversation!

As you continue doing this, you will start to gather a lot of friends in your niche. This is helpful later on when you decide to do collaborations such as interviews. In fact, when you’re out of ideas for writing on your blog, you can interview other blog owners in your niche! Human beings are curious creatures, so naturally they would like to know more about a person whose writings they read so often.

If you’re using Wordpress, Textpattern, MovableType or any other advanced blog engines, you can also post trackback links on your posts. This means you can post an article about what other people have posted! Your particular post will then appear as a link on that post you have written about. This is definitely a great way to get traffic if you post brilliant insights about a post on a very famous blog. Since the famous blog already has a per-existing pool of readers, this is like a shortcut to hog their visitors! The only thing you would want to observe is to keep your posts sensible and insightful, or you’ll be viewed as a spammer.

On the other hand, if you’re using Blogger, you would not be able to use trackback links. However, you can post insightful comments on other people’s blogs and subtly include a link back to your blog. You can make it seem like you’re pointing to your blog as an extra reference to the subject of discussion. Of course, this technique is not only limited to Blogger users and users of other blog engines can employ this strategy as an additional traffic source.

Mobile Revolution

noreply@blogger.com (Chin) — Mon, 16 Feb 2009 13:28:00 +0000

iStormer - Harness The Mobile Revolution

Part 9 – More Monetizing Options

noreply@blogger.com (Chin) — Wed, 11 Feb 2009 09:10:00 +0000

We’ve discussed about using Google Adsense programme and other merchants’ affiliate programmes to generate profits from your blog. However, we have a lot of other options ot monetize your blog, so we’re going to look into that today.

The first option we’ll be looking at is Chitika . Chitika is a very innovative contextual advertising programme because it can serve very detailed advertisements. For example, on your technological gadget blog, Chitika will show advertisements for tech gadgets such as iPods. The way they show it is in different tabs: one for “Best deals”, another for “details”, another for “reviews” and so on. This way, it is more of an informational section for your visitor rather than an advertisement, and naturally the click-through will be higher. You can apply here: https://chitika.com/application.php?type=mm

You can also be an affiliate for Amazon.com. Amazon offers a wide range of products but its predominant domain is in books. Whatever your niche is about, you can probably find a book about it on Amazon.com. Join their Associate programme here: https://associates.amazon.com/gp/flex/associates/apply-login.html/

Once you join them, you can refer visitors to them and earn up to 10% commission. It’s not a lot but if you can manage to refer big volumes of visitors, Amazon is for you. This programme really shines when it comes to the ways you can refer visitors: you can use their predefined templates to pull up recent items that match a certain criteria you set, you can target your ad to show a specific item on sale or you can just simply weave your referral links into your blog posts.

Last but definitely not least, you can sell advertising space on your blog if your blog is truly popular. Just take a look at blogs like http://xiaxue.blogspot.com. That blog receives over 10,000 pageviews every day and naturally merchants will want to strike a deal with the blog’s owner to post their advertisements there. If you manage to pull in huge amounts of traffic like that blog, you can definitely get people to buy ad space on your blog for prices from $150/month upwards, depending on your blog popularity.
To gauge how much pageviews and visitors you get everyday, just use the free tool available at www.statcounter.com. They have a very detailed setup guide there so I won’t go into it.

If your blog has not acquired large amount of visitors yet, you can still sell ad space on your blog on a per click or per impression basis. Just visit sites like www.adbrite.com. For a complete list of these sites, visit http://performancing.com/node/60.

Hopefully, that will help you maximize earnings and profits from your blog!

All About Merchant Account Processing

noreply@blogger.com (Chin) — Thu, 15 Jan 2009 13:58:00 +0000

In any credit card transaction or application, the merchant account should always be paid attention because it this will define how advantageous the future transactions for you would be.

As defined, merchant account is the account wherein a specific merchant deals with a certain bank to be able to make credit card payments possible. Without such account or contract, no transactions can be made because there will be no order in processing the payments made for purchase or orders.

Today, more and more banks as well as independent financial firms and companies are becoming merchant account providers because they have seen how much the credit card and its usage among consumers have grown. Many of them join the bandwagon because of its being lucrative. While others are getting into it to ensure that they will provide options for credit card users as well as the companies or business establishments will have smooth sailing business transactions in terms of payments and other financial processing.

How a merchant account is processed

With the advantaged of modern technology, there have been so many attempts to make merchant account processing easier. As many people would know, when one uses a credit card, he or she allows the funds to be transferred to his or her bank account in short span of time, usually not more than one week. This is to ensure that there will be smoother yet tighter cash flow. When something goes wrong along the way of transactions and payments being made, there will be a disruption in the cash flow which will cause everyone involved delay as well as loss of investment.

To ensure that there will be lesser hassles in this type of payment system, merchant account processing has been made easier by eliminating the invoice payment system, which is among the primary causes of delay. When there is an efficient merchant account processing, the credit card payment system will be in its proper place which will enable one to have easier purchases either online or on physical stores.

More and more companies today are coming up with their own ways to be able to develop a merchant account processing system that can offer the clients the best option they will have. Some of these companies go through outsource companies and ask them to handle the bulk of the workloads in terms of credit card processing so they can pay better attention to business details that will give the clientele much satisfaction.

When it comes to qualifying for a merchant account, the first thing that the merchant account providers question is the legitimacy of your business. This is because they would not want to encounter problems in terms of fraud and other related charges that might be filed against them. If you are applying for a merchant account, expect that merchant account providers will start with a basic background check including the assessment of your business's credit history and a review of the owners as well as the officers that are listed on the application.

During this background check before the merchant account processing, the most important aspect that should be paid attention to is the incidence of the business's "chargebacks" or the reversal of a certain sale which was credited to the owner's account.

Most of the time, chargebacks come up because of certain errors which are either made by the bank of the card holder or a certain misunderstanding made by the customer him or herself.

Part 8 – Monetizing Your Blog

noreply@blogger.com (Chin) — Sun, 11 Jan 2009 09:02:00 +0000

You have been working hard to produce good-quality, original content on your blog and you have attracted a decent amount of traffic by doing so. However, money is not going to appear out of thin air just because you have traffic. You have to turn your traffic into money.

There are several ways to generate profits from the visitors of your blog, and Google’s Adsense programme allows you to do so with ultimate ease. First, visit their website at http://adsense.google.com/. You’ll find out more about their advertising programme there, but here are some extra bits I’d like to tell you.

First, Google’s Adsense programme is a really useful way to monetize your blog because when users finish reading your newest post, chances are they want to leave your blog because they have nothing else to do on your blog. If your Adsense advertisement block is visible on your blog, they might see advertisements relevant to them and click on them to exit your blog. Ka-ching! You’ve just cashed in on your first virtual cents!

But yes, your profits will only be cents if you don’t “do it right”. This involves placing your Google ads in the right places and ensuring they blend in to your site so that they appear more like links rather than advertisements to your visitors. Consult the page https://www.google.com/support/adsense/bin/static.py?page=tips.html to see the “heat map” of your blog. The “hotter” a certain area, the greater the chances of someone looking at your blog.

Once you get a Google Adsense account, you can change the colour of your advertisement text and links. You will want them to match the colours on your blog. If your blog’s text is black and the links are red, do the same for the ad blocks too! It’s that simple.

Another way to earn profits from your blog is to recommend products to your readers. When your visitors buy from the merchants you recommend, you get to keep a little commission too. This is known as affiliate marketing and it is very easy to start because you don’t have to create your own products or services.

Anyway, let’s refer back to our technological gadgets blog example. Let’s say you discover this Gadget X on a merchant’s website, and they offer an affilliate programme. What you would do is to create a post in your blog and do a mini-review on this Gadget X. Rip it apart and point out its benefits and bad points, if any, and include a link (which is given by the merchant) for the visitor to purchase the Gadget X online.

If your visitor clicks and purchases the gadget, the merchant will track from the link that the purchase is referred by you, so they will send you your share of the profits. Imagine if 1 out of every 100 visitors you get purchases this product, and you earn $27.00 commission from each purchase! If you get 10,000 visitors in a month that would be a $2,700.00 paycheque for you just for writing about ONE product.

Now, affiliate programmes are very nice ways to generate profit, but how do you find affiliate programmes that are related to your blog’s theme? Easy, just go to Google and search for +”affiliate programmes”. Another slightly better way is to go to http://www.associateprograms.com/search to look for affiliate programmes in your niche.

The two ways mentioned above are basic ways to generate profits from your blog. We’ll be discussing other great, profitable ways, so keep your eyes peeled!

ABC’s of ECommerce Merchant Account

noreply@blogger.com (Chin) — Thu, 01 Jan 2009 13:57:00 +0000

What are Merchant Accounts?

The process of buying products through the internet has become so convenient that we become unaware that there is actually a complex system of commerce that goes with it. With the birth of the credit card, business owners have realized its potential on making their products more accessible to their target consumers. This is when merchant account providers come into the picture. Merchant account is way for business owners to accept payments through credit cards.

What are Payment Gateways?

Aside from the merchant account provider, there is also a middle party that oversees how the actual exchange of payment information takes place. It is the online version of a cash register. Upon payment, the consumer enters encrypted information into the merchant’s web browser. The payment gateway then sends another encrypted information from the merchant account provider then into its acquiring back and lastly into the issuing bank. The seemingly complicated process of exchanging encrypted information between the different parties takes only around 3 seconds.

What should business owners look for in an eCommerce merchant account provider?

Reputation, integrity and compliance are some of the important characteristics that a merchant account provider should have. Business owners may study the history of the company by looking through the company’s financial statements, tax accounts, credit returns and its Dunn and Bradstreet credit file. The merchant account provider should also be properly registered to the Payment Card Industry (PCI) Data Security Standards (DSS) and is insured to the Federal Deposit Insurance Corporation (FDIC). Business owners may also inquire with the Better Business Bureau (BBB) to look for any complaints, if any, that have been filed against the merchant account provider.

The merchant account provider must also offer a reliable technical support. The technical support must be available for 24-hours through the net or the telephone. Most preferably, there is a qualified technician that would personally respond to any problems associated with either the software or hardware. A few seconds lost through a technical problem would also mean loss of profit.

Business owners should also look into the cost that the merchant account requires from them. There are additional costs to consider other than the typical costs that goes with merchant accounts like interchange fees, transaction fees and monthly fees. There are hosting fees, website maintenance and design costs and website start up fees. Most of the time, the less you pay for these additional costs, the less is the quality you get and the poorer service you give to your costumers.

What are the risks associated?

The risks associated with an eCommerce merchant account provider are basically the same as with the traditional merchant account provider. Fraud is the most common scam in online transactions. Hackers may enter into the system and transfer credits into their own accounts. They may also steal the customers’ personal information from the merchant account system and use it for other fraudulent transactions.

Other risks may also be accounted to the part of the costumers. They may falsely claim that the product was not properly shipped, that it was not accurately described as it was on the website or that they may not actually have received. The customer may also complain of unfair or incorrect billing.

What are some of the best eCommerce merchant account providers?

Charge.com easily tops most of the reviews of merchant account providers. Some other highly praised merchant account providers are Merchant Account Express, CyberBit and Electronic Transfer.

Santa’s Sleigh

noreply@blogger.com (Chin) — Sun, 28 Dec 2008 13:51:00 +0000

The legend of Santa Claus’s sleigh being pulled by a bunch of reindeer in a frigid arctic environment and ascending up to the sky with its extraordinary load of toys was born a little over 200 years ago. On the one hand, this legend goes through the trouble of providing details about the jolly old man Santa Claus and his delivery of toys to children who had been good all around the world. On the other hand, this legend fails to explain how he does it. What makes the sleigh soar through the air? What enables the reindeer to fly? And how can they get around to all corners of the earth in a single night with only Rudolph the Red-Nosed Reindeer to light up the way?

I am a pragmatist who needs realistic explanations and so I created my own. Santa Claus is able to navigate his sleigh around the world in a single night because he is well practiced at it, because he invest lots of hard work, because he is judicious about utilizing the various time zones and, most importantly, he has hi-tech equipment, state-of-the-art technology and years of science behind him.

I honestly do not mean to dethrone a beloved mythical figure such as Santa Claus but I owe it to all those who seek knowledge and the truth about him, his sleigh and his reindeer.

Truth No. 1: Santa Claus and his elves do not spend 364 days of the year making toys for good children which Santa delivers on Christmas Eve, day number 365. They spend just a day or so shopping for the toys in large outlets of toy manufacturers where they can get good price breaks and the rest of their time is spent on formulating futuristic technology.

Truth No. 2: Santa’s sleigh may look very out dated but, in fact, it is filled with features that are decades ahead of its time. It is an engineering wonder:

* Its navigational system maps out destinations of billions of children in every corner of the earth including areas where streets have not been paved yet.
* It has a niceometer which provides Santa with a minute-to-minute reports on every child’s behavior.
* Like every other vehicle that you and I are familiar with, Santa’s sleigh has a speedometer that lets Santa know when he has surpassed the speed of light.
* Santa’s sleigh is equipped with a state-of-the-art, hands-free, sleigh phone so that he could communication with Mrs. Claus whenever he pleases. This sleigh phone also enables Santa to wirelessly connect to the World Wide Web to get the latest weather reports and be caught up on the latest news of political unrest and national upheavals which are so very detrimental to his safe travel.
* Santa fuels his sleigh with high-energy liquid gases pumped directly from the celestial milky-way.
* Its highly evolved turbo engine is so advanced that it defies language as we know it today. To preserve valuable energy, it idles every so often and when it does, a herd of reindeer kick their hooves and take over.

Truth No. 3: Santa’s reindeer are highly trained physically as well as emotionally and each has to accrue many years of flight experience before being allowed on the Christmas Eve run.

* These reindeer are fuels with high octane oats and beans which give them the extra air they need for takeoff and plenty of helium enriched fluids for soaring. For landing purposes, the fuel that remains in their system gets ejected through two exit valves.
* Santa’s favorite reindeer, Rudolph the Red-Nosed Reindeer or Rudi for short, has been promoted to lead the pack and he serves as the headlight for the entire sleigh ensemble. And this single headlight is so technologically advanced that it can never be extinguished.
* The backlighting of this revolutionary vehicle is created by the friction of the sleigh’s runners and the reindeer’s hooves against snow clouds.

Yes, I know that Santa Claus was born a little over 200 years ago when such technology did not exist. But you have to remember that Santa Claus is magical and could, therefore, be ahead of his time and so he is.