Online Lead Generation

LinkedIn Introduces Discussion Boards for the Online Lead Gen Group!

noreply@blogger.com (David Rodnitzky) — Sat, 30 Aug 2008 16:24:00 +0000

Just wanted to update everyone about some changes LinkedIn has made that will make the Lead Gen Group a lot more powerful. If you go to the "manage groups" section you'll now see that there is a "discussions" tab. Here you can post questions for other members, or respond to existing discussions.

This is a great way to find lead buyers or sellers for whatever offer you are currently looking into!

Enjoy the new functionality!

Member Profile: Implu

noreply@blogger.com (David Rodnitzky) — Thu, 28 Aug 2008 18:49:00 +0000

implu Corporation Overview

implu is an online tool for prospecting, networking and market research. No other site keeps you informed with daily news, custom searches and daily email alerts. No other site provides you with an executive's business associations allowing you to network your way into new clients. No other site provides comprehensive company information on just one page.

We now have over 1 million contact points! They consist of:

* U.S. public company data - officers, directors & major investors
* Nonprofit data - See the Top 20 Nonprofits (by asset)
* Lobbyist data - Do you know the lobbying efforts of Microsoft?

And with this data come our unique tools: Custom search, Dashboard & Email alerts.

For more information, please visit us at www.implu.com or contact us at the following details:

Phone: 310-882-6498
Email: info@implu.com

Member Profile: Reply!

noreply@blogger.com (David Rodnitzky) — Tue, 17 Jun 2008 05:12:00 +0000

Reply is the world’s most liquid online lead marketplace, offering the highest level of control. Reply! believes it is time that businesses Go Beyond The Click™ and only pay for measurable results. It offers a marketplace that makes the process of buying and selling leads as easy as getting clicks from Google or Yahoo. Unlocking the potential of performance-based marketing and allowing everyone to profitably acquire prospects has always been the promise of online marketing, and Reply! is making that promise a reality for advertisers worldwide. The privately held company was founded in 2001 and is based in San Ramon, California. For more information on Reply! please visit www.reply.com.

Member Profile: SoftVu

noreply@blogger.com (David Rodnitzky) — Wed, 04 Jun 2008 23:22:00 +0000

SoftVu is a marketing automation leader that delivers personalized, relevant, and timely communications to help businesses close more sales. Founded in 1999, the company creates on-demand automated marketing software and campaigns for lead generation, lead nurturing, and client retention programs.

SoftVu helps optimize lead generation programs through its proprietary marketing automation software which triggers digital media campaigns and reports who is viewing and when. SoftVu has developed strategic marketing solutions for financial services, insurance, automotive and recruiting industries.

Deliver the Right Message - Customize and target every message based on consumer interest, profiles, and behaviors. SoftVu automatically sends humanized messages at strategic trigger points following industry best practices and sales workflow.

Increase Contact Rates – With instant view notifications you can connect with people in live conversations the minute they view your email. SoftVu notifies you instantly by email or SMS phone message when each message is viewed.

Improve Business Decisions – Advanced analytics and reporting measures campaign performance to evaluate and refine marketing strategies.

CRM Integration - Close the information gap between Sales and Marketing though integration with leading CRMs like Salesforce.com, Leads360, and others.

For more information visit www.softvu.com.

Member Profile: Leads 360

noreply@blogger.com (David Rodnitzky) — Tue, 03 Jun 2008 22:48:00 +0000

Leads360, Inc. is the market and technology leader for on-demand customer acquisition and lead management solutions. Leads360 enables companies to more effectively distribute, qualify, and convert sales leads into profitable customers.

Leads360 Enterprise is the only lead management solution that enables companies to build and manage a completely custom sales process, based on their unique best practices.

Leads360 Small Business allows small and medium sized companies to benefit from industry standard best practices by implementing a proven workflow and sales process.

Leads360 currently serves over 500 clients and 10000 users in Mortgage, Debt Settlement, Insurance, Education, Real Estate, Financial Services, and other industries.

Combining technology expertise with professional services, training, and business process consulting, Leads360 provides the most complete lead management solution on the market. For more information, visit www.leads360.com. We make leads more valuable.™

Online Lead Gen Group Passes 1000 Members

noreply@blogger.com (David Rodnitzky) — Tue, 03 Jun 2008 18:55:00 +0000

Thanks to everyone who has joined! Looking forward to seeing many of you at next week's mixer. For the record, we've had over 1300 applications and 300 have been rejected due to non-relevance to the group.

Stay tuned for updates on future membership benefits.

Lead Gen Mixer Tickets Now On Sale!

noreply@blogger.com (David Rodnitzky) — Mon, 26 May 2008 05:49:00 +0000

First come, first serve! Only 150 tickets will be sold. Tickets are $15 each and included unlimited wine, beer, and appetizers.

For event info and to purchase: Lead Gen Mixer Tickets.

Lead Gen Mixer - June 12th in San Francisco

noreply@blogger.com (David Rodnitzky) — Fri, 23 May 2008 04:04:00 +0000

As many of you know, the lead generation industry is filled with introverted, anti-social nerds who prefer quiet nights at home watching Dr. Who re-runs over interacting with others. With that in mind, Jay Weintraub (founder of the amazing LeadsCon lead generation conference) and yours truly (founder of the LinkedIn Online Lead Generation group) are proud to announce the first of what we hope will be many lead gen mixers!

The event will take place at the Thirsty Bear brew-pub from 6-8PM on Thursday, June 12th. Due to space constraints, we will likely have to limit attendance to about 150 people. In a few days, we'll be posting a link to where you can purchase a ticket to the event. There will be a very small charge to attend (mostly so that we only get RSVPs from people who are actually intent on attending!), but we'll also be getting some sponsors to pitch in some dollars (if your company wants to sponsor, contact Jay at jay (at) leadscon.com), which means that the vast majority of your unlimited beer, wine, and appetizers will be covered by someone else.

We'll do our best to give preference to attendees of LeadsCon and members of the Online Lead Gen group, but I suspect that most tickets will be grabbed by those who act fast.

I look forward to meeting a lot of you there!

Member Profile: Blue Sky Marketing

noreply@blogger.com (David Rodnitzky) — Fri, 28 Mar 2008 01:07:00 +0000

BlueSky Marketing is an automotive direct marketing and lead generation company that provides auto dealers nationwide with efficient and effective customer acquisition and sales conversion tools to penetrate the lucrative non-prime auto finance market. blueSky’s suite of award-winning lead generation programs are designed to produce incremental vehicle sales without requiring significant change to dealers infrastructure or processes.

Current programs include, Real Leads TM award-winning specialty finance Internet leads program that provides auto dealers with a turn-key solution to acquire and convert non-prime auto finance consumers into sales, True Mail TM award-winning direct mail programs that utilize custom credit/demographic criteria that target highly convertible, credit worthy auto finance consumers, and Smart Dealer our web-based lead management tool that provides dealers secure access to efficiently manage and convert auto leads, and integration with the industry’s largest multi-lender platforms DealerTrack® and RouteOne™.

blueSky’s been named three years in a row by the Dealers’ Choice Awards as one of the industries top auto lead providers.

www.blueSkyMarketing.com

Member Profile: Q Interactive

noreply@blogger.com (David Rodnitzky) — Wed, 26 Mar 2008 21:16:00 +0000

Q Interactive is an online marketing services provider for advertisers and publishers. Using a unique combination of demographic, behavioral and transactional data in a proprietary targeting engine, Q Interactive is fundamentally improving the relevancy of advertising on the Internet.

Every year, more than 1500 leading brands rely on Q Interactive to generate quality results, more than half of the nation's top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble and PepsiCo.

Q Interactive operates an extensive advertising network with more than 1000 high traffic partner sites, including Weather.com and About.com, as well as its own savings and shopping sites, including CoolSavings.com. Q Interactive's services include Online Lead Generation, E-mail, and Display.

Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a unit of Landmark Interactive, a division of Landmark Communications, Inc.

To reach us, please visit our website www.QInteractive.com, email us at solutions@qinteractive.com or call 1-888-729-6465. Our location is One North Dearborn Street, 12th Floor, Chicago, IL, 60602.

Member Profile: QualitySmith

noreply@blogger.com (David Rodnitzky) — Wed, 26 Mar 2008 21:13:00 +0000

QualitySmith (www.qualitySmith.com) is an online lead gen site matching homeowners and contractors for large construction projects.

We are interested in buying leads of homeowners looking for estimates for their projects. Our contractor network is national and our appetite for quantity is bottomless in most trades and most zip codes.

We are easy to work with...we accept leads via an XML feed to an HTTPs post. We pay promptly and provide feedback to facilitate a long mutually beneficial partnership.

Please contact me to schedule a call;

Jane E. Buck
VP, Marketing, QualitySmith.com
jane.buck@qualitysmith.com
phone - 509-522-0222 X 1221
cell - 509-540-1476
fax-509-529-2067

Member Profile: TradePub.com

noreply@blogger.com (David Rodnitzky) — Wed, 26 Mar 2008 21:09:00 +0000

TradePub.com is a 100% B2B focused network with over 4000 partner sites.

We offer business professionals the opportunity to subscribe to free trade pubs as well as whitepaper downloads. I am in charge of our coreg and I am finding that people are really interested in speaking to us because we have such good quality B2B traffic. So, in essence, I am a Lead Seller of B2B coreg leads.

Contact Info:

Scott Caputo
Account Executive - Registration Path & List Rental
NetLine Corporation
(p) 215.855.3548
(f) 215.855.3356
http://www.NetLine.com
http://www.TradePub.com
http://www.netline.com/caputo

Member Profile: LeadPoint UK

noreply@blogger.com (David Rodnitzky) — Wed, 26 Mar 2008 16:25:00 +0000

As the Internet’s most comprehensive location for lead buyers and sellers to exchange high-quality leads in the US and the UK, LeadPoint’s proprietary trading platform has ushered in the next generation of online lead generation by introducing a pay-for-performance model to what had previously been a strictly fixed-price market.

It offers buyers the most efficient way to purchase exactly the type of leads they are looking for, without the fear of fraud, for exactly what they want to pay. For lead sellers, LeadPoint simplifies the lead generation process by providing a one-stop location to reach a broad range of pre-screened buyers while eliminating many of the old issues of lead generation such as credit risk, multiple contracts and managing a direct network of buyers.

Visit us at: www.leadpoint.co.uk

Read our blog at: www.leadpointuk.wordpress.com

Follow us on Twitter at: http://twitter.com/leadpointuk

Member Profile: Pontiflex

noreply@blogger.com (David Rodnitzky) — Tue, 25 Mar 2008 19:47:00 +0000

Pontiflex is the industry's only open and transparent lead generation marketplace. Hundreds of publishers, advertisers agencies and technology providers connect through Pontiflex to make lead generation marketing simple, effective and profitable.

Advertisers don’t have to pay for clicks and impressions that might not convert to leads. Instead, they can use Pontiflex to pay exclusively for leads that drive business. For too long, lead generation marketers have been confined by walled gardens and vendor-specific technologies. Now, they can Connect Once™ to Pontiflex and get connected in an open and transparent way to the entire lead generation market.

Pontiflex is proudly backed by New Atlantic Ventures.

If you wish to find out more information, please email us at sales@pontiflex.com or call (800).708.9290. You can also reach us at our Brooklyn offices: Pontiflex, Inc. 55 Washington Street, Suite 313 Brooklyn, NY 11201

Additional Contact Info: Arun Krishnan, Vice President, Marketing, arun@pontiflex.com, 718.801.8483

Member Profile: Lead Storm

noreply@blogger.com (David Rodnitzky) — Mon, 24 Mar 2008 19:15:00 +0000

Lead Storm Media, LLC – Our URL: http://www.leadstormmedia.com

Lead Storm Media is an online lead generation company that focuses entirely on generating quality leads through search-driven traffic. Our model involves creating or acquiring a website and implementing white hat SEO techniques and quality content development strategies in order to generate organic search traffic as well as referral traffic. We currently operate several websites in the home improvement vertical, but will soon be branching out into other industries.

Our business has two main purposes. The first is to generate large scale search-driven leads to our clients. We believe that search consistently produces top-quality leads, and as such its our lead acquisition channel of choice. Our other focus is developing websites to a point of strong organic traffic and lead conversion rates, and then selling the site to a firm in that industry that might be able to better service the leads than our firm.

Our first project is All Around the Home, a referral service for homeowners seeking home improvement contractors:
http://www.allaroundthehome.com

Some others currently in development include:

http://www.fixthehome.com
http://www.roofing-directory.com

Other group members can feel free to contact us for idea sharing, business partnering opportunities (ie. collaborative lead-gen site development), lead buying opportunities (we're selling) or if they are interested in possibly acquiring one of our sites - as we like to start new projects more than we like to manage existing ones!

Ryan J. Corey
Partner
All Around The Home
(301) 466-8959
ryan@allaroundthehome.com

Member Profile: VerticPortals

noreply@blogger.com (David Rodnitzky) — Fri, 14 Mar 2008 19:59:00 +0000

Companies such as HP, Konica Minolta and Microsoft achieves 25% conversion rates (ready to buy) on their campaigns, or up to 600% improvement on the conversion rate. These solutions are created by VerticPortals, with a unique combination of rich multi-media and an intelligent back end.

The leads are not only being exposed to information about your products and brand, but also scored on a "readiness to buy" scale on their interaction with the solution. A customer profile and their readiness to buy is then sent to the CRM system or routed via e-mail to the relevant sales person in PDF format. Thus enabling sales only working on hot leads and creating more sales in less time.

The pay-off: Less time spent on getting more sales and communicating brand values directly.

Please see examples of our work below:

• Customer profiling for major bank (no login needed)

• Microsoft B2B lead generation (login: "demo")

• Konica Minolta, lead generation and product recommendation – a very direct needs analysis (it’s in Danish, but just watch the intro and you will get the idea):

To get such high conversion rates we use the principals of edutainment. Edutainment is a way of stimulating and awakening the ENGAGEMENT of the users by combining education and entertainment.

For more information about our Lead generation process please see this PDF

Social media lead generation. We have been creating campaigns that are based on Facebook applications as this is quickly becoming one of best ways to bring your brand to a pre-determined target audience. Please take a look at our site for more information:
www.verticportals.com/facebook/index.html

Examples of our work in the FMCG sector can be seen for by clicking on the following brands: Coca Cola, Nestle and Aquafresh.

Please contact Jesper Lovendahl at jlovendahl@verticportals.com for more information.

Member Profile: Red Mobility

noreply@blogger.com (David Rodnitzky) — Fri, 14 Mar 2008 18:21:00 +0000

Red Mobility coordinates wide area network (WAN) installations as a value added reseller of the top domestic and international wireline (DSL, frame-relay), wireless (cellular, wi-fi) and satellite carriers for cutting edge communication, mobile data transfer, out-of-home (OOH) marketing and digital media applications including digital signage, kiosks, billable wi-fi and SMS based coupons via cellular.

In a lead generation capacity, we are positioning ourselves via our SEO optimized website (http://www.redmobility.com) as a lead aggregator for the technologies and partners we support. In other words, leads find our website via targeted searches and request information from us. We then begin a dialogue with the lead to discuss their application, and in turn, refer the lead to our partner(s) who can best help them. If a deal is reached with the lead, we share in the revenue stream(s) with the partner for sending them the lead. This business model is working very well for us and our partners.

Group members can contact me anytime with their thoughts and ideas on how we might be able to partner and work together. Please don’t contact me to just sell me something. I am especially interested in hearing your thoughts on CPM advertising via digital signage networks. Or even possibly CPA advertising via digital signage that uses SMS as the lead generation process (user sees ad on sign telling them to text for a deal, user sends SMS text message to receive more info on deal, lead generated when user is called on their cell phone).

Mike Gracen
VP of Marketing
607-319-4401
mikeg(at)redmobility.com

Member Profile: BGT Partners

noreply@blogger.com (David Rodnitzky) — Mon, 10 Mar 2008 22:16:00 +0000

Here's some information from Brett Sherman at BGT Partners. His contact information is included in the post:

BGT Partners is one of the oldest and most award winning full service interactive agencies. Having worked with such companies as FedEx, Toyota, Avaya, Sony, IBM, Mt Sinai, Terremark, Bank Atlantic & Marriott we are experts in helping our customers achieve their goals of attracting, converting, servicing and extending their on-line customer base.

Our success lies in our expertise in the following principal competencies:

• Strategy and Analytics ( BGT is a certified Omniture partner and on Omniture’s Search Center Customer Advisory Board! )

• Interactive Marketing

• Creative Design

• Application Development

• Portals and Intranets

• Content Management ( BGT is Ektron’s 2007 Platinum partner of the Year )

• On-Demand Support

Feel free to contact me with any questions and project needs.

Thank you for your consideration.

Best Regards,

Brett A. Sherman
BGT Partners
Office 305.438.1800, x220

Member Profile: Contact Science

noreply@blogger.com (David Rodnitzky) — Fri, 07 Mar 2008 23:34:00 +0000

Here's some information from group member Roger Hamilton (rhamilton@klpz.com) about his company, Contact Science:

Contact Science, along with our strategic business partners, work with sales people and sales teams to design/develop Best Practices for telephone prospecting and through our Call Productivity Solution, Klpz, we Automate Best Practices to double productivity. Klpz currently integrates with Salesforce.com to double productivity of telephone prospecting.

Whether your prospective target/suspect is a nurtured lead, warm lead, networking contact, trade show lead, web lead or cold list, at some point someone has to pick up the telephone and initiate the process of trying to set an appointment/sell a product/start a relationship.

You might be a busy sales executive, Internal Appointment Setting Team, Team Selling, Telesales, or someone who has the responsibility of developing a territory and bringing in new business or clients.

Best Results are amplified by a Best Practice. A Best Practice includes how many attempts in the current telephone pursuit, how many days apart for each attempt and when to initiate another phone pursuit of this contact if the current pursuit does not result in a conversation. A Best Practice will also have the most effective voice mail and email messaging to better insure a response or a return call.

Member Profile: Diego Canoso, Co-Founder of Adteractive

noreply@blogger.com (David Rodnitzky) — Thu, 06 Mar 2008 19:21:00 +0000

Brief history about yourself:

Co-Founder, Adteractive Inc. Manage business development for the company.

What your company does (lead buyer?, lead seller?, service provider?):

Lead Seller – 7 years experience, proprietary end to end platform with focus on success client metrics.
50M / year+ spend in leads main focus in portal generated EDU, Debt, Health Insurance, Mortgage
www.degreeusa.com, www.lowratesource.com , www.expertdebtsolutions.com , www.usquotefinder.com
Leverage email, PPC / SEO, Display as well as proprietary lead verification systems.

Why other group members should contact you (buy leads? sell leads? apply for a job?)

Manage proprietary traffic
Easy to work with
Focus on delivering consistent volumes of quality leads to our clients
Any buyer of leads in above categories should reach out to dcanoso@adteractive.com

What conferences you are planning on attending?

Adtech SF

Welcome to OnlineLeadGen.com

noreply@blogger.com (David Rodnitzky) — Wed, 05 Mar 2008 04:02:00 +0000

Hello Friends,

Welcome to the official Web site (well, blog . . .) of the Online Lead Generation group on LinkedIn. If you are reading this, you are hopefully a member of the online lead gen community and are already registered as a member of the LinkedIn group.

If you haven't registered yet and you work in lead gen, feel free to submit an application to join.

The purpose of this group is to build connections within online lead generation. This will only work with your help! Here's what you can do:

1. Chat on the online forum. This is a great place to post job listings, request leads to buy or sell, or ask questions to other members.

2. Submit your Web site URL. On the right of this page is a list of URLs from current members. If you don't see your company on this list (or if you see your company name or URL listed incorrectly), send me an email and I will add your site.

3. Send me a brief bio (to david at ppcadbuying dot com) about yourself and I'll post it on this Web site. You might want to include stuff like:

Brief history about yourself
What your company does (lead buyer?, lead seller?, service provider?)
Why other group members should contact you (buy leads? sell leads? apply for a job?)
What conferences you are planning on attending?

3. Join us at meet-ups. Starting in summer 2008, we'll organize social hours at the major lead gen related conferences (SES, Affiliate Summit, LeadsCon, etc).

4. Suggest ways to improve this group.

Thanks for joining and stay tuned for more news and features in the future!