tag:blogger.com,1999:blog-8046944921601882582024-09-13T19:17:16.076+10:00By Cameron of Thompson Marketing Consultants, Sydney, Australia.Unknownnoreply@blogger.comBlogger22125tag:blogger.com,1999:blog-804694492160188258.post-78866238082470952272008-03-14T23:04:00.003+11:002008-03-14T23:23:07.519+11:00

The tools of online marketing can be so powerful, allowing you to get your message to a large but targeted audience. For this reason, they can be dangerous and damaging for your brand if you stuff them up. Like many things, they are value neutral, neither good nor bad, just tools to be used. For this reason I'm starting a new podcast, with real life examples of good, bad and really ugly online

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-30808655212647124672008-03-13T16:17:00.004+11:002008-03-13T17:06:32.097+11:00

Seth Godin did an interesting post (nothing unusual about that) called "the thing about free". It discusses the value of using 'free' in marketing. A summary could be that giving something away for free will win you the attention of your audience briefly, but that we value those things that we pay for, even though the fee may be nominal. This is extremely relevant to the field of online marketing

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-60985159318877188952008-03-04T04:44:00.000+11:002008-03-14T22:58:16.641+11:00

How much is Melbourne worth? Someone in America thinks its worth about $200,000, melbourne.com that is, reports the smh.com.au technology section recently, in an article about the loosening of rules surrounding the ownership and trading of .au domain names. Domain name ownership is a basic insurance level of retaining control of your brand online. Why bother buy mybusiness.net.au when you already

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-45345903506060971702008-02-25T18:00:00.001+11:002008-02-25T22:17:02.728+11:00

Emarketing can be such a powerful tool but so easily abused. The gains you receive may quickly be reverse by its overuse or misuse. Last week my wife receive a message from her tertiary institution informing her (and every single other student) about how they were going to pass on her email address to a third party company so that they could send marketing information. The email introduced the

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-78029098934225545652008-02-22T23:20:00.007+11:002008-02-28T03:39:42.112+11:00

This week our brand new company site went live. We are offering great website design, flexible content management and ecommerce options, graphic design and marketing services. We operate out of Chifley Tower, right in the centre of the Sydney cbd.Focussed online communications is what we provide to clients, assisting them to navigate the myriad of possibilities in internet marketing to produce

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-44134680814187325642008-02-18T22:32:00.002+11:002008-02-18T23:09:21.249+11:00

A new record was set in Australia with an artist single topping the charts just on digital downloads. Rihanna has taken the number one spot with Don't stop the music before a singlephysical disc has been sold. News.com.au reports that some music stores have stopped stocking physical singles altogether.This is the trend, you can download movies and tv programs straight to your media player,

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-19709246572348484562008-02-12T01:29:00.001+11:002008-02-28T03:43:52.030+11:00

I love using the content management system (CMS) of my website. If you are creating your web pages, page by page, then you are still living in a technological dark age. Within hours I have created more than 10 categories, 30 pages, uploaded pictures and articles. Its simple, its awesome. Go to www.websitegurus.com.au/ to find out more or check out our offers at http://

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-60151263830644990692008-01-26T12:00:00.000+11:002008-01-26T14:43:26.392+11:00

Several new words and phrases have entered our vocabularly in recent times. Over the past decade a stream of innovation has occured in the digital realm forcing aninnovation in the language to describe it. Arguments surrounding the definitions of terms like'new media', 'social media', 'digital media', abound, which can lead to quite a bit of confusion.Digital media basically refers to electronic

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-51336827113507630162008-01-24T11:55:00.000+11:002008-01-24T12:19:38.917+11:00

There are literally MILLIONS of search engines out on the web and it would be impossible to get decent ranking on any number of them. Thankfully however, you don't need to worry about the majority. The search market is dominated by three main players, google, yahoo!, and live (formerly MSN). These sites make up the majority of search traffic globally (with google as the biggest player), so much

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-24081942890049414642008-01-21T18:32:00.000+11:002008-01-24T01:21:38.456+11:00

When it comes to your SEO (Search Engine Optimisation) efforts it is REALLY important to keep your site updated with new and relevant information. This is one of the pillars of SEO or SEM - Search Engine Marketing.And I made a mistake... I went overseas for more than a month for my wedding, visiting family, and having a holiday, and I didn't employ any contingency plan for updating the blog or

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-32800202401940996232008-01-03T11:45:00.005+11:002008-03-02T23:50:55.519+11:00

Pay-per-click (PPC) advertising has become a huge market within the internet advertising scene. It is estimated that over 8 billion searches are conducted globally each month. Further, 85% of people find pages they are looking for online via search engines.Hundreds of thousands of businesses are using PPC to advertise on the internet, and there are also thousands of businesses selling their

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-76485733981392168442007-12-28T11:43:00.001+11:002008-02-28T03:51:54.630+11:00

Most web 2.0 technologies will cost the user nothing, so whats the value? Further, how can companies utilise free technologies for profit?Firstly, there is great value in these free technologies. Blogging, podcasting and social networking are great free forms of self expression, communicating and networking for people. People are out there sharing information and knowledge every second of the

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-7472649306803979062007-12-14T13:28:00.000+11:002007-12-29T18:30:54.175+11:00

So, you have gotten yourself an awesome looking, gasp producing, beautiful flash animated site. A splash page, intro video, music all of the bells and whistles, and you just paid a small fortune for it.The all important question is, 'does it produce revenue for your business?' For all the looks, can you check your stats and produce reports instantly. Can you track if its working or not? Do you

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-22275208283852501382007-12-10T09:00:00.000+11:002007-12-10T09:41:37.600+11:00

So, you have your website up and running, but do you have a plan to drive and attract traffic to it, and a strategy to profit from it? Most businesses will consider investing significant time and money in getting a website designed, and fitting it out with appropriate content.Be sure to take full advantage of the power of internet marketing. With our Integrated Website Success Program (IWSP) and

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-28904098202815947112007-11-11T21:28:00.000+11:002007-12-29T23:17:16.465+11:00

How many times have you come across a site when searching for something on google, yahoo or live only to find it irrelevant to your search? What is your reaction... do you click back to your search results never to return? When you search for those keywords again, and see that you have been there before, did you click on that site again? If you haven't found the information relevant, the answer

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-76153349621435696082007-11-07T09:30:00.001+11:002008-02-28T01:57:46.244+11:00

What is a Targeted Marketing Communications Plan (TMCP)? This is a term we use for the online marketing strategies we put together for our clients. In any of our attempts to communcate with a market or segment, we need to be targeted about it. Not every communication we make is going to appeal to everyone, everytime. That's why we plan it; we plan who, when, where, why, how, analysing market

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-41618103120676887542007-11-07T02:25:00.000+11:002007-12-29T23:28:22.205+11:00

Today was a great day at the office, watching the Melbourne Cup with a whole group of people who have had a few drinks is fun! On the way out I had an interesting conversation with another worker in the building who is employed by a private banking and investment firm, about the relevance of web sites. We did the usual intro chat and one of his final comments, when discovering that I do web

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-3294868033120707232007-10-31T09:30:00.002+11:002008-02-28T03:45:00.205+11:00

What is the Integrated Website Success Program (IWSP)? This is a process developed by the legends at websitegurus, of whom I am a franchisee. They've been in the website design and online marketing game for years so they know what they are talking about. The IWSP is a comprehensive system for planning and implementing the necessary strategies and content that will make your website work for your

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-26526590881957324592007-10-25T23:01:00.001+10:002007-12-29T23:42:43.594+11:00

Web 2.0 - user generated content - is changing the way that businesses interact and communicate online. Companies are using blogs (weblogs - diaries or journals) and podcasts (internet based broadcasts) to connect and engage with consumers. They are joining or creating social networks like myspace, facebook, linkedIn, and online worlds like second life. What is your organisation doing to reach

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-18709078397197700342007-10-19T02:39:00.000+10:002007-12-31T22:34:06.002+11:00

I have been listening to a lot of great podcasts lately (which I intend to link to by the way) and have been getting really enthused about the opportunities available to businesses at this time. There are so many great resources, and new horizons available to businesses when it comes to the online universe, and so much is available for next to nothing. "You get what you pay for" does not

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-39565100923309496372007-10-12T02:22:00.000+10:002007-10-12T02:28:23.826+10:00

Doing business online is such an exciting prospect these days with the new media/Web 2.0 innovations coming to the fore. I recently started up my company - Thompson Marketing Consultants Pty Ltd - that will provide integrated web marketing and design solutions. Look out for www.thompsonmarketing.com.au coming soon.

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-804694492160188258.post-41970384109875987942007-10-01T11:51:00.000+10:002008-03-02T23:54:18.621+11:00

Usually one of the first questions clients ask when I start working with them is “how can I be number one on Google”. How then, can I say that search engine optimization (SEO) is the very LAST thing you need to worry about in the game of internet marketing? “Getting a high ranking for popular keywords on search engines is only useful if your site has all of the necessary systems in place to take

Unknownnoreply@blogger.com0