Pay-Per-Click Advertising (PPC)

Grow Your Business With Google Adwords

noreply@blogger.com (Anonymous) — Thu, 02 Jan 2014 16:14:00 +0000

Pay per click (PPC) is an online advertising method which is used to drag traffic or visitors to a websites, in which advertisers pay the publisher when the ad is clicked. Search Engines like Google and Bing allows business and individuals to buy listing in their search results. These listings appear along with the natural, non paid search results.

AdWords & Bing ads appear above, below, and to the right side of natural search results.

PPC (Pay-Per-Click) a well known advertising technique in the world of nternet. Easily found on websites, on advertising networks, and especially on search engines, PPC advertising is made up of sponsored links which are known as text ads. Text ads are usually placed close to search results, where an advertiser pays a particular amount for a click on these links or banners and land on the advertiser's web page.

Pay per click (PPC) is nothing but bidding for the top or leading position on search engine results and listings. You can do this by buying or bidding on keyword phrases that are relevant to your products or services, the higher you bid, your ads got the higher or top position on the search results, the more the people will find your ad and click on it to go to your websites. Then you would pay the bidding price every time a visitor clicks through the website.

Below are the other names of PPC Advertising

Pay per placement
Pay per performance
Pay per ranking
Pay per position
Cost per click (CPC)

These are the standard procedures of PPC Advertising.

Creating an account on search engines and deposit funds.
Make a Product relevant keyword list.
Choosing up the landing pages carefully.
Write an ad copy.
Place the ads in the search engines.

Pay Per Click advertising has many benefits, Promoting your business online in an effective with PPC.

Below are the benefits of PPC Advertising.

PPC ads are implemented very quickly on search engines. Ads can go online within hour if search engines approved them and you paid for them.
PPC advertising gives you quality and well targeted traffic.
PPC advertising widens your reach.
You can track your investment easily.

Create Your First Campaign On Adwords

noreply@blogger.com (Anonymous) — Thu, 02 Jan 2014 09:09:00 +0000

Create Campaigns On Adwords

Choose the campaign type that's right for you

As soon as you get started with your campaign setup, adwords asked you to pick a camapign type. This will decide which settings you see as you customize your campaign, like which types of ads you will design and where customers can see them.

Choose the relevant campaign type which is appropriate for your goals. Keep in mind that once you saved your campaign type, changing types further means some features may be hidden or deactivated.

Campaign Types

When you create a campaign, adwords ask you to choose a campaign type. It is depend upon campaign type that which settings adwords will show you as you create or edit your campaign, setting like budget and targeting.

Before choosing campaign type you will have to pick which networks you want to target your ads, There are three types of network. Search Network only, Display Network only, or both Search & Display Network.

1. Search and Display Networks

In this Network your ads will show on the Google Search Network, which includes Google Search, Shopping, Maps, and search sites that partner with Google, like AOL, as well as on Google sites like Gmail, YouTube, Blogger and Google Finance, This is a good way to reach widest set of possible customers.

2. Search Network only

In this Network your ads will show on the Google Search Network, which includes Google Search, Shopping, Maps, and search sites that partner with Google, like AOL.

3. Display Network only

In this network your ads will show on Google's network of partner websites, as well as Google sites like Gmail, YouTube, Blogger and Google Finance.

Now you will have to choose which more specific subtype of campaign you want to create. If you want an effective campaign with least complications, Standard campaign type is good for you. Details of features of subtype of campaigns below.

Search and Display Network campaign types

Campaign Type	Summary	Available Features	Unavailable Features
Standard	Keyword-targeted text ads for Search and Display Networks	Basic location targeting. Basic bidding and budget settings. Common ad text extensions to include a phone number, URL, location, or social link.	Product ad extensions Advanced social and experimental settings Ad scheduling and ad delivery method options Advanced location options Advanced language targeting Mobile app extensions Advanced keyword matching IP exclusions The Display Network tab, which includes targeting methods such as managed placements, topics, remarketing, interest categories, and demographics
All features	All the features and options available for the Search and Display Networks	All the standard settings, plus ad delivery methods and all ad extensions	None

Search Network only campaign types

Campaign Type	Summary	Available Features	Unavailable Features
Standard	Keyword-targeted text ads showing on the Google Search Network.	Basic location targeting Basic bidding and budget settings. Common ad text extensions to include a phone number, URL, location, or social link.	. Product ad extensions. Advanced social and experimental settings. Ad scheduling and ad delivery method options. Advanced location options. Advanced language targeting. Mobile app extensions. Advanced keyword matching. IP exclusions
Product listing ads	Ads promoting your product inventory from Google Merchant Center.	Features and options essential to providing product details. Advanced location options. Product ad extensions	Sitelinks. Advanced social and experimental settings. Advanced keyword matching.
All features	All the features and options available for the Search Network	All the standard settings, plus ad delivery methods and all ad extensions	None

Display Network only campaign types

Campaign Type	Summary	Available Features	Unavailable Features
All features	All the features and options available for the Display Network.	All the standard settings. Option to target by operating systems, device models, carriers and wireless networks. Ad delivery methods and all ad extensions.	None.
Mobile apps	Ads on the Google / AdMob network of mobile apps.	Settings needed to reach users on mobile applications. Option to target by operating systems, device models, carriers and wireless networks. Ad scheduling and ad delivery method options	Product ad extensions. Advanced social and experimental settings. Advanced location options. Mobile app extensions. Advanced keyword matching. Sitelinks. Advanced language targeting. IP exclusions.
Remarketing	Ads targeting people who have previously visited your website	Keyword and audience features needed to create a remarketing campaign. Option to target by operating systems, device models, carriers and wireless networks. Advanced social settings	Advanced location options. Product ad extensions. Advanced keyword matching. Mobile app extensions. Advanced experimental settings.

Adwords Campaign Setting

noreply@blogger.com (Anonymous) — Thu, 02 Jan 2014 06:01:00 +0000

Adwords Campaign Setting

There are few options in Adwords Campaign Setting.

General : This is the option where you should enter your campaign whatever you want and you can pick your campaign type here. Adwords enters a default name if you not your one. You should choose a campaign which clearly describe the theme of the campaign so that you can easily find it in your account. Your campaign name will not visible to your customers.

It is depends upon your choosen campaign type that which settings will be shown when you create or edit your campaign, such as Budget and Targetting.

Locations and Languages : Here you can select locations and languages, depending on your campaign type. Your ads will typically appear to people located in those location who have selected of those languages as their preference.

Networks and Devices : Here you can select networks type where you want your ads should appear, whether it is on search results pages like Google, or on other Google's partner sites to show ads, by default Enhanced Campaigns target all types of devices.

Bidding and Budget : Here you can choose a bidding option based on whether you want to bid on Impressions or Clicks, or if you want to automate your bidding. You can also define your daily budget, the very amount you want to spend on average each day for your ad campaign. Whatever your budget is totally depends upon you, and you also change your budget whenever you want.

Ad Extensions : Ad extensions let you include even more information with your ads. For example, you can select extensions that include your store address or phone number.

Advanced settings : There are several advanced settings from which you can choose:

Schedule: set a start and end date for your campaign.

Ad scheduling: choose certain days or hours of the week for your ads to show.

Ad delivery: decide whether your ads should be shown evenly throughout the day, or when they're more likely to get clicks or conversions.

Note : If a campaign contains multiple ads, the settings of that campaign apply to all ads within it.

Hot Tips : If you've already set up a similar campaign and you want to use the same settings, you can save time by loading the settings from your existing campaign into your new campaign. You'will see this option in the General settings section, just under the campaign type.

Text Ads and Keyword Placements

noreply@blogger.com (Anonymous) — Wed, 01 Jan 2014 05:26:00 +0000

HowTo Target Your Ads

Ads are essential part of a successful advertising campaign. Targetting ads to the right customers is a big challenge for your advertising campaign. You have to designed the perfect ads to attract your customers to your business. Your ads alone will not help you to reach your goal. Adwords offer different ways of targeting your ads.

Here are few steps below to target your ads on Google search and the Google Search Network.

Keyword Targeting

Choose words or phrases very relevant to your product or service, so that your ads appear when someone use those terms to search on Google or search partner sites, like AOL, you should create a highly relevant keyword list, so you increase your chances to show your ads to the most interested customers.

Location and Language Targeting

Choose the language and geographic locations, such as country, region or city, where your desired customers are located. After you set these targeting options, Google Adwords determines who to show your ads based on different factors.

Device Targeting

Choose to show ads when people search on their computers, mobile phones with full browsers, like iPhones and Android devices, or tablets. Depending on your goals. You can target one or multiple devices.

Landing Page Optimization

noreply@blogger.com (Anonymous) — Tue, 31 Dec 2013 13:50:00 +0000

8 Quick & Dirty Tips for Landing Page Optimization

Based on my own experience building landing pages and a few landing page optimization (LPO) webinars and courses I’ve attended, I’ve put together some quick tips to optimize your landing pages for conversion. Because once you get a click you’ve got to get ‘em to convert, or the click is pretty worthless.

1. Limit The Number Of Offers

Put one offer on your landing page – don’t make people choose from multiple offers. Every time you make a person choose you risk losing them.

2. Limit The Number Of Links

Limit the number of links you put on your landing page – even try removing all the links leaving only the registration form. If you have multiple links on a landing page you risk taking a person off the landing page and losing them.

3. Keep The Registration Form On The Page

Whenever possible put the registration form on the landing page. The goal is the fewest clicks possible. Don’t make the prospect go to another page to fill out the registration form.

4. Test Form Fields

Test the types of fields you use on your registration form:

Simple text box (i.e. asking for name or email)
Select box or dropdown list
Open text area

A simple text box requires less work from your prospect than picking from a dropdown list of options. And a dropdown list is less work than answering a question by filling in an open text area – for example "describe your biggest challenge." The dropdown requires less time and less thinking.

5. Test Number Of Questions On Your Form

Three form field questions on a registration form might be the optimal number. You may want start there and test adding additional form fields.

6. Test The Call To Action On Your Button

Don’t use the word “submit” on your registration form button. Try words like “Click here” and “go.” The word “submit” has a negative connotation and other words can generate more from submissions.

7. Try Splitting The Form Into Two Parts

On the first page ask for the email and note that this is step 1 of 2. On the next page ask for additional information – and be sure to carry over the email address from the first page. This allows you to re-market to the people who abandon the form on the second page.

You’ve already paid for the click at this point so do what you can to capture their email.

8. Save Time By Testing Multiple Changes At Once

I’ve you’ve got a lot of changes to try on your landing page, implement them all on your test page for your first test to see how much of a change you can get versus your existing landing page. You can always go back and test each individual element later – but that will take more time.

Disclaimer – none of these tips or ideas are set in stone. Every business is different, so it’s important to test any changes against your current landing page and registration form to see if they work for your audience.

Make Money Through Google Advertising

noreply@blogger.com (Anonymous) — Sun, 30 Dec 2012 10:03:00 +0000

Amazon.com Widgets

Google+

Make Money Through Google Adwords

Google adwords is Google's main advertising product, it is a online markting platform, which provides you a lots of option for you online marketing campaign, you have full control on your online marketing campaign, you can start with minimum budget, spent on your ads what you want, target your selected audience, choose your keywords through keyword tool, optimize your keyword, ads for better result. Just go and try it.

Make more money easily with your online marketing campaigns. Google Adwords gives your online marketing campaign a totally new direction, User friendly interface helps you to easily control your online marketing campaign, very easy to make a online campaign, keyword tool helps you in choosing your keywords, there are many more options, google adwords really provides you new ideas, options, scopes.

Promote Your Business Make Money

noreply@blogger.com (Anonymous) — Thu, 13 Dec 2012 17:29:00 +0000

Why PPC (Pay-Per-Click)

If you are looking for a quick way to promote your online business and start generating sales within a matter of days/weeks then you may wish to consider starting a pay per click (PPC) advertising campaign. Sometimes your budget won't allow you to utilise the other campaign strategies available to you. When this happens, PPC advertising campaigns are really a great way to help expose your company to potential customers on the web.

When should you invest in a comprehensive Pay Per Click campaign?

When you need to bring targeted traffic to your website immediately. SEO and social media take time to work and it could be a few months before you get the desired traffic using only these methods. It will also help you see whether or not your site as it currently is will convert visitors to customers, helping you identify things that you need to change.

When you know exactly what conversion goal you are trying to reach. For example, if you are selling an item online or you have a form to be filled out to generate leads with, then you have a very precise goal you want to meet. The more goals you have for you business, the harder it is to optimise your SEO and other advertising efforts to meet them.

When you have a product that you are selling that is well known and people are looking for it. This will allow you to get potentially thousands of clicks every month. Niche marketing works the best when it comes to online businesses.

When you want the chance to test out keywords to get potential customers interested before launching a full blown advertising campaign.

Ensuring Only The Most Relevant Traffic Reaches Your Site.

An Improved ROI.

Support You When Your Sales Begin To Grow.

Campaign Management That is Intuitive In An Ever-Changing Marketplace.

Help & Advice On New Marketing Plans (That May Include SEO Advice OR SEO Package Suggestions) Tailored To Your Growing Business.

You may want to steer away from PPC campaigns if you have a small profit margin, are selling a new product or service, or if you are in a marketing niche that is completely saturated and offers you no competitive advantage. When this happens, you need to look at other alternatives in advertising.

Ads Quality Score

noreply@blogger.com (Anonymous) — Tue, 11 Dec 2012 09:32:00 +0000

Why Should You Care About Quality Score?

Should you be concerned about Quality Score? You probably should, but let’s find out for sure. Take a look at this list and see if any of the following apply to you:

a) You’re Paying Too Much – You’re annoyed at rising pay-per-click (PPC) advertising costs (or you wouldn’t mind paying less per click).

b) Your Competitors Seem to Be Beating You – You wish your sponsored ads would show up higher than those of your competitors, but without having to pay more.

c) You’re Dissatisfied with Your Campaign’s ROI – You want to run an AdWords campaign that maximizes profits and generates the most qualified leads, all while spending as little money as possible.

d) Lack of Resources – You understand the benefits of Quality Score but don’t have the time or energy to do anything about it, and aren’t sure exactly where to start.

e) All of the Above If you didn’t think “that’s me” with respect to any of the above, you probably aren’t doing any pay-per-click advertising. But if one or all of those problems apply to you, you’ve probably had some experience with Google AdWords.

The good news is there’s a single element that affects all of the aforementioned scenarios: Quality Score.

Improving your Quality Score will solve each and every one of the problems outlined above.

In this white paper, we’ll provide an in-depth look at Quality Score, including how it’s calculated, why it’s important, and the specific advice that Google offers on how to optimize Quality Score. We’ll also introduce WordStream, a software product specifically designed to improve Quality Score by simplifying, streamlining, and automating the repetitive, manual tasks that Google recommends in order to create high Quality Score ad campaigns, such as:

Finding specific and relevant keyword opportunities.

Excluding irrelevant searches with negative keywords.
Grouping thematically related keywords.
Authoring specific, descriptive, and relevant ad text.
And doing it all over and over again…
After reading this white paper, you’ll have a clear understanding of what work needs to be
done to realize the benefits of higher Quality Score, and you’ll know exactly where to start.