Online Marketing News - epurplemedia

Inexpensive, Instant & Interactive Ways Of Online Branding

noreply@blogger.com (Lalita) — Fri, 26 Sep 2008 04:41:00 -0700

To perform online branding more effective, instantaneous and interactive, advertisers can opt for cheaper branding techniques too. And the good news is they are not required to lose stacks of cashes on online advertising. Voila! Yes, in the world of web based advertising and marketing strategies there are many ways to bring relief to people desperately seeking for cheaper but not certainly cheap looking online branding effects. You can make your visitors behold your site with literally “eyes wide open” and then, hold a firm grip over them with cost effective and truly effective online branding techniques. Email marketing, online banner ads are the two ways to capture those viewers who are eyeing for creative, attractive, informative websites.

Email marketing offers much fairer deals to advertisers looking for less expensive and much faster online branding solutions. fairly effective. Email marketing professionals are fetching newer and more client-centric strategies for helping them in capturing attractions of wider base of patrons – quickly and conveniently. Email marketing aids in “one-to-one”online branding solutions, decreases high costs and time required for receiving visitors' responses.

Another equally effectual, appealing and inexpensive online branding technique is banner advertising. Convincing visitors to click at your ads were never so easy and immediate until banner ad came to picture. With the strength of simple HTML link, a catchy headline and eye-candy graphics – banner advertisements are way to captivate and caste spell on your viewers. So what are you waiting for?

Why go for affiliate marketing?

noreply@blogger.com (Lalita) — Fri, 19 Sep 2008 03:00:00 -0700

Affiliate marketing is the most widely accepted form of marketing in the Internet marketing business.

Have you ever given it a thought how could you have purchased any product without the concept of marketing? I think it was not possible for me to buy any product and life would have been absolutely dull. Thank God marketing concepts are there to make us aware about the latest things in the market. With the coming of web, Internet marketing has also shown a tremendous growth, as people now are so technical savvy that it makes easy for marketers to promote things through Internet. Among different forms of online marketing I must say that affiliate marketing is doing quiet well. The reason why affiliate marketing is performing extraordinarily is because this kind of a marketing technique benefits the merchandiser and the affiliate both.

I am sure many of you by now must have made your mind to move into this business and some of you would still like to know more about affiliate marketing. I can help you in telling the ways that will update you with the latest information related to Internet marketing. Simply search web for any kind of information about online marketing techniques and for any kind of confusion post a query to the online affiliate marketing forums. The number of online companies have also increased with the growth of affiliate programs. So, just think and give yourself a chance to make a move into this business.

Spread information about affiliate marketing

noreply@blogger.com (Lalita) — Thu, 11 Sep 2008 01:35:00 -0700

With the growth of Internet business things have become so easy that any kind of information you need just simply refer to the Online services. Communication has become so simple and even queries can be resolved through web. For those who love to write and share their knowledge with others must go for blogging. Nowadays the concept of affiliate marketing can be seen in the online marketing business. I must say that people who have good writing abilities must create a personal blog and post information about affiliate marketing to educate people more about this concept. Try writing on the latest topics in demand that a person would like to read, as this will make your blog gain more traffic.

If you feel confused about affiliate marketing then you must refer different affiliate marketing websites or simply search web to update yourself with the latest information related to Internet marketing. Make sure that an original blog is written, as any kind of plagiarism will not be accepted. People involved in the affiliate business will surely visit your blog if they find it informative. So why sit idle rather write powerful blogs to gain name and fame.

So, just encourage your friends and relatives as well to start writing blogs just like I am encouraging you!

Flash Web Designing: Represent Your Website With Style

noreply@blogger.com (Lalita) — Tue, 2 Sep 2008 01:52:00 -0700

Websites represent a company so they represent it in the most presentable way. In fact, the most important task associated with the website is to represent a company and eventually help to gain excellent return on investment. But if a web design doesn't have a professional look then customers may be discouraged to consider it seriously.

That is why flash web designing has become in vogue because websites act as visual interface and it must be a visual treat for the audience. The different factors of website design like color effects, visual effects, lights, positioning and size of contents are gaining importance day by day. It has become very important to prepare a website which is well designed, easy to navigate and have enough functionality.

It is necessary because any website needs to retain its visitors for longer time and make them come back again. Flash web designing solutions are gaining recognition because they are making the websites as such. It has provided a scope for unlimited creativity. In such web designing solutions sound and animation come together to develop world-class websites.

Most people think that these solutions make websites just beautiful. It is not true. In fact, flash web designing solutions can be much more than an eye candy production. The solutions are integrated with HTML, 3D Graphics, Audio and Video and it provides a fully interactive multimedia platform for any website.

Therefore, choose this contemporary technology and give your website fresh look and your audience a nice web experience.

SEO Services: The Search Engines and the sites

noreply@blogger.com (Lalita) — Fri, 29 Aug 2008 03:47:00 -0700

This blog discusses techniques as to how to optimize your website such that it appears on the top of search results and is mentioned properly in every category and directory.

A Search Engine Optimization Service may not put your site on top positions of major search engines overnight, but you do indeed get a satisfactory web presence by optimizing your site's pages. Your visibility on the web will be in turn improved, and thus your target audience will be easily able to locate you on the web.

Well, SEO services differ in the case of every website. But as a general rule, they use a standard compliant coding for site's tags, file names and URL's. These are the key features that are meant to be receptive to search engine spiders. SEO services involve the restructuring of your entire site to meet the optimum requirements of many programming languages. These SEO services may also include Keyword filtration and incorporating top paying keywords into the content of your website. It also involves optimization of inbound linkage, and a buck-up service essentially to take care of as to how your site is searched through the Internet.

These SEO services are also site specific, that is, they take into consideration the product, service and the target audience. So that it positions your website in the appropriate categories and directories.
SEO services are continuous. In order to maintain top rankings, steady monitoring is required on your side. Keep changing the content, structuring and linkage of your web site in regard to your competitors.

Very Important: Since SEO services focus on the abilities that you need the most, what an SEO service provider does is that it improves your e-commerce by means of providing a content management system, and applying new branding strategies.

Search Engine Marketing Service: Are These Really Significant?

noreply@blogger.com (Lalita) — Tue, 22 Jul 2008 23:30:00 -0700

Are you planning to launch your website or do you have a brand new website? If yes, then it is essential that you understand the significance of a search engine marketing service company.

To be or not to be? This famous question is certainly not an appropriate one for a website. Because with it there is no place for any negative response. A website must be successful, must be popular and for that it must be search engine optimized. In that case opting for a search engine marketing service company becomes imperative. Because you must know what your prospect wants and your prospect must have the knowledge that you are providing the services that he or she is searching for.

It is also true that with the growth of Internet, competition has also increased among websites. But you can survive this competition by implementing the search engine marketing services. Companies providing such services do a lot of research to identify which keywords and phrases can bring quality traffic to your website in good numbers.

A search engine marketing service company provide certain tools to make your website crisp and attractive as well as search engine optimized. The key segments of your website are designed by them and the services also make it to turn up with various search engines and directories. It improves the value of your website and also increases number of linking websites. All these factors improve your website visibility.

A keyword rich content is necessary for your website to be search engine friendly. A search engine marketing service company makes your website more interesting for its users The navigation structure is enhanced which makes the pages well linked.

Therefore, you can try for a search engine marketing service firm to provide mobility to your website in marketing terms. Whether you are going to launch a website or if you have a brand new website, these services are really significant.

Can You Do Without Flash Web Designing

noreply@blogger.com (Lalita) — Wed, 16 Jul 2008 23:47:00 -0700

Flash is a very popular tool in website development. Many websites make use if flash designs. Not all websites necessarily require flash. Know if your site requires flash designing.

I know flash makes websites more attractive and enhances it's beauty, but it is not mandatory that your website MUST have a flash page in order to make it appear good. More than doing good to your site, the flash designs do a lot of harm to your website. They make your site slow, and also reduce its ranking in the search engines. Hence to ensure a good site performance, it is not necessary that your website should require a flash web designing. Your website can do without flash web designing.

In my suggestion I would advise people to make minimum use of flash designing, since it causes a lot of difficulty in search engine ranking of the websites. 90% of the websites online can do without flash designing as they do not really have a requirement or compulsion to have them in their site. As a matter of fact apart from fully interactive websites or sites that provide interior designing, musical bands, interactive kid's bands, photo galleries are the only sites that need compulsory flash web designing. Websites that have less of information and more of features are the only ones that require flash, others who can easily put across their views through text need not unnecessarily load themselves with flash designs.

But if you are too keen on having a flash design for a reason specific to you, I would suggest that you also create a full HTML version of your site, which will fight as a substitute for your flash site.

Online Marketing: Yahoo's New Relationship after a Failed Courtship

noreply@blogger.com (Lalita) — Wed, 18 Jun 2008 05:50:00 -0700

Yahoo and Google have reached a search deal and both are looking forward to make this deal more profitable for the sake of online marketing.

Yahoo and Google have reached a search deal after the courtship between Yahoo and Microsoft failed. On Thursday, 12'th June, Yahoo rushed into Google's arms with a hope that an alliance will improve its drooping fortunes. According to the Google chief executive Eric Schmidt, Google and Yahoo began discussing an alliance in early February, shortly after Microsoft offered to buy Yahoo.

The sources believe that the deal will start small and gear up over time depending on its success. So, it is a small deal and thus would attract far less regulatory scrutiny and it will also contribute less to Yahoo's bottom line. The deal would put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo Internet search results.

Also, the deal breaks down the wall between free instant messaging services offered by Yahoo and Google. Now, users of either service will be able to chat online with each other in a way not possible before.
The alliance focuses on text ads posted alongside Yahoo online search results and can expand to include display advertising. It can be a good news for the sake of online marketing industry.

Till now the deal is limited to Yahoo web properties in the US and Canada, but Google said there is potential to extend it to other parts of the world.

Online Marketing: Yahoo's New Relationship after a Failed Courtship

noreply@blogger.com (Lalita) — Wed, 18 Jun 2008 05:50:00 -0700

Online marketing: Is Yahoo Renovating?

noreply@blogger.com (Lalita) — Sat, 7 Jun 2008 02:57:00 -0700

The growth of online marketing is vigorous. It is profitable and revenue generating. That is why all Internet behemoths are planning to get maximum profit from this stream.

Be it Google, Microsoft or Yahoo!, every Internet stalwart is striving to achieve excellence in the field of online marketing. These companies do not want to leave any stone unturned to make maximum use of this marketing spree. Now latest buzz is that Yahoo! has come up with a broad vision for online advertising transformation.

The Internet giant has highlighted opportunities and solutions for the industry. Speaking at the 2008 Advertising 2.0 New York conference, Sue Decker, the president of Yahoo!, confidently declared that the industry was 'on the cusp' of a 'renaissance' of display advertising.

She further added that new technologies, products and platforms will make it more efficient to reach customers. She also described the importance of getting a balance between monetisation and customer experience. Yahoo! is developing the technology, products and platforms to help advertisers find the right audiences and publishers find the right advertisers.

This is necessary for online marketing because until and unless advertisers find the right audience, revenue generation would be a distant dream. And if revenue is not there then everything else is useless. Hence, Yahoo's decision to launch new technologies, products and platforms would make a big difference in the field of Internet advertising and online marketing. So let's wait for Yahoo's new face.

Search Engine Marketing Services: Customers Calling

noreply@blogger.com (Lalita) — Wed, 4 Jun 2008 05:17:00 -0700

As far as Internet marketing is concerned, search is important. People are searching for various items. And if a website becomes available to them then it is due to the search engine marketing services.

These services make a website content-rich and keyword rich. People opt for on-page or off-page SEO services and they are getting benefit from it. The impact of search engine marketing services can be realized by the UK Search Engine Marketing Report, produced by E-consultancy.

The sample size of the survey was about 1000 respondents from both agencies and companies with first-hand experience of search engine marketing. The results offer a valuable insight into the changing search engine marketing landscape.

The report says that the industry is thriving with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their Search Engine Optimisation budget. And the contribution is ,again, of search engine marketing services to a great extent.

Hence SEO field is growing, and the pace of growth suggests that the growth won't stop, at least in the coming decade. Because various market segments are still unaware of the opportunities of SEO.

Overall Online Marketing Spends Increases

noreply@blogger.com (Lalita) — Tue, 3 Jun 2008 04:32:00 -0700

Instead of investing in the traditional banner advertising the oldest way of marketing online, the online marketers these days are spending most of their online advertising spends in search engines, email marketing and pay per click campaigns. A recent survey on the marketing habit of the individuals suggest that search marketing and online campaign planning are the most essential areas of advertising.

This rise in accountability of online marketing is supported by the finding that says that almost 75% of the marketers who use online marketing as their means of advertising generate a higher return on investment than those who follow the traditional marketing tool.

The survey also indicated that apart from the rise in online marketing streams like ppc, emails and search engines, a good amount of marketers are also willing to invest on the social media marketing techniques, as they find it to be a convenient and free mode of advertising online.

These findings collectively suggest that the face of online marketing has undergone a great transition which has not only increased its demand in the industry but has also formed a new genre of marketing strategy which is undoubtedly more beneficial and targeted than the current one.

Online marketing: Growth in Social Media And Viral Marketing

noreply@blogger.com (Lalita) — Mon, 2 Jun 2008 05:20:00 -0700

Recently a survey was carried out by the Online Marketing and Media Show (OMMS), according to which the marketers are spending a big share of online budgets on search, pay per click and email. They are no longer spending on traditional banner advertising to make ways for the growth in interactive mediums like social media and viral marketing.

This online marketing survey was targeted at exhibitors and delegates who will be attending the OMMS 2008 event which will take place on 24th & 25th June 2008, at the Business Design Centre in London.

Also, it has been revealed that overall online marketing spend continues to increase. Over a third of all respondents revealed that up to 25% of their marketing budget will be dedicated purely to online marketing and media this year which is a 15% increase over predicted spend in 2007.

The survey further revealed that 75% of respondents produce more accountable ROI from their online marketing and media activity than their traditional marketing tools. And 62% said they would feel comfortable while advertising their brand on a social networking site.

According to the OMMS conference producer, the survey results show that marketers want to extend their understanding of new marketing tools before trying them out. Hence it can be said that emerging online marketing tools have a bright future.

SEO Services: Big Role to Play

noreply@blogger.com (Lalita) — Fri, 30 May 2008 05:03:00 -0700

The market belongs to online marketing. It is growing vigorously in a country like India. About 46 million Indians were using the Internet in September 2007 and it was a jump of nearly 43% from a year earlier. According to the industry sources, the revenue from Internet advertising in India is to rise by over 3.5 times from current levels to more than 200 million Dollar in 2012.

Now, the buzz is that, due to such growth, SEO services have to play a big role in the Internet arena. A website must earn revenue otherwise it is just there, doing nothing and attracting no audience. Any company would not like its website to be like that. So naturally it will choose SEO services to get the website search engine optimized.

Keyword analysis and content management would be the most sought after facilities. Because people search for any product through keywords only.

In fact, this is the effect of online marketing and SEO services that a company of the height of Microsoft has decided to pay those viewers who would search and buy through its Live Search Cashback Program. This is the impact of online advertising and that is why role of SEO is the latest buzz.

Online marketing: Worldwide Phenomenal Triumph

noreply@blogger.com (Lalita) — Tue, 27 May 2008 23:41:00 -0700

Everyone knows that online marketing is a booming field and the phenomenon is widespread. It is successful not only in UK and US but also in the other parts of the world. And the latest buzz is about the phenomenal success of online advertising in New Zealand.

According to a report published in the New Zealand Herald, online advertising in the first quarter of the year 2008 grew 67.2 per cent from a year ago to new record $46 million.

The report shows dramatic increases over last year in all three categories of advertising measured by the report. Display was up 68.3 per cent to $11.5 Million, classified up 52.4 per cent to $19.2 Million and Search & Directories up 93 per cent to $15.1 Million.

According to the online marketing analysts, the growth is an evidence that more advertisers are starting to spend money online. The trend is here to survive as not any country can afford to loose such a huge opportunity that Internet marketing is
throwing.

Thus, the magic of online marketing is spreading all over the globe. Be it banner ad, display ad, affiliate marketing, Email marketing, PPC or any form of Internet marketing, every form is showing profit and the world is getting ready for it.

Online marketing: Microsoft Live Search Cashback Program

noreply@blogger.com (Lalita) — Tue, 27 May 2008 01:57:00 -0700

Online marketing has become such a vast area, and profitable also, that every software and PC company wants to make profit out of it. Specially in the field of search marketing and Internet advertising. Hence till recently, Microsoft has tried almost everything to get more people to pick its search site over Google. And now it is offering a little cash.

This is the idea behind a new Microsoft search program. It will return money to online users who find and buy products through its Live Search engine. This is the magic of online marketing and search engine advertising profits. Now, Microsoft wants you to use its search and for that it is willing to pay also.

Now, how it will work. According to the plans of the Redmond based software giant, users who sign up for accounts can search for eligible products on the Live Search cashback site.
If a user clicks on a merchant's website and buys eligible products, a particular percentage of the purchase price, that may range from about 2 percent to more than 30 percent, will be deposited into the user's Live Search cashback accounts.

Refunds will accumulate in the account and be available via direct deposit to a bank or PayPal account or by check. There are certain conditions for which you can check the Microsoft website. Also, Microsoft will charge merchants for the Live Search cashback advertisements only when a user makes a purchase.

Now, let see the impact of this service on the Internet search king Google, which is getting the maximum benefits of the search marketing and online marketing boom.

Online marketing: Google Would Allow Third Party Ads

noreply@blogger.com (Lalita) — Sat, 24 May 2008 05:19:00 -0700

Internet advertising is the revenue-churning species in the online marketing garden. Really. Perhaps that is why websites are experimenting a lot with online advertising avenues. The latest buzz is that the online behemoth, Google, has allowed third party ads on its content network.

Google is doing this because online marketing and Internet advertising have a very promising future. So the search engine Goliath has decided to accept third party ads on its content network through certified vendors. In fact, Google content network is a large group of websites and other products, such as email programs and blogs, who have joined Google to display AdWords ads.

Since, Google has just started it, so the third party ads will be available in English only but later Google content network will accept third party ads in other languages also.

According to Google sources, “this was a long standing demand from their AdWords advertisers who use third parties to create and manage their online campaigns.”

Sources further added that “by accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.”

Hence, it can be said that for Google, there is no stopping as far as innovation is concerned. Its game with online marketing would continue just like this.

Online marketing: Face-Lift of Facebook

noreply@blogger.com (Lalita) — Sat, 24 May 2008 05:18:00 -0700

The web design affects a lot to the business of any website. US-based social networking site Facebook also realized this fact. That is why it has planned for a small face-lift to present even more beautiful face for the social networks, who are playing a major role in the online marketing arena. Due to the more and more information on Facebook like more photo albums, more applications, and more history, profiles became cluttered. Page navigation was also a little bit harder.

So Facebook has come up with a new design of its users’ profile pages which will now move away from a single flat page to a tabbed design. The move has made the profile page cleaner and more simple, giving users more control over their profile pages. The core tabs on the new designed profile page are Feed, Info and Photos.

Also There are four categories listed as Profile, Friends, Networks, and Inbox. Under each category, there are some subcategories. For example, you can browse through friends who have just updated their profiles or who are online right now in the 'Friends' category.

There is a Custom Applications tab. Another new feature being added to the top of the Feed tab is a Publisher Box. This particular feature would allow users to add content directly to their profile, instead of going to different pages.

So, the website has become more faster, more Spam-free and less cluttered. And it has become more user-friendly.

Google's Safe Browsing Diagnostic

noreply@blogger.com (Lalita) — Fri, 23 May 2008 05:28:00 -0700

Google has recently announced a new feature safe browsing diagnostics to help the owners of compromised sites. Google has been protecting its users from the implication of malicious sites ever since. This step too is just another move in the same direction. The online marketing giant has bit an infrastructure which will automatically determine if web pages carry risk to users. This is a highly accurate service, except in some cases when the attackers use sophisticated obfuscation techniques or insert malicious payloads into the system.

To overcome this difficulty, the company has introduced new Google's safe browsing diagnostic system, that will now provide detailed information about the automatic investigations and findings that the search engine conducts on malicious websites.

This diagnostic system is already showing a number of benefits to the owners of compromised websites. The diagnostic system is such that it will store data for only 90 days, but the 90 days period as actually sufficient to take note of the activities of the malicious websites. This system is also able to track other domains and websites where the malicious activity is spread or is connected with. This will help in tracking the root of the activity more effectively.

The new service indeed is an amazing step taken by Google to control the malicious activities in the website and will definitely ensure a safer browsing experience for Google users.

Online marketing: Waiting For The Hot Deal

noreply@blogger.com (Lalita) — Thu, 22 May 2008 04:40:00 -0700

The day of 19'th May, 2008, would be a memorable day for the online marketing, search engine advertising and social networking. There are two reasons for this.

First reason is that, on this date AOL is completing its takeover of social networking site Bebo, which means that Yahoo is going to loose a key deal to supply advertising to the social networking site.

And second reason is that Yahoo has confirmed its willingness to discuss a new and more limited deal with Microsoft over combining the two companies. The combination is likely to affect online marketing and advertising businesses.

Both of these happenings may bring great changes in the worldwide environment of online marketing, Internet advertising and social advertising.

Earlier Microsoft had proposed an online advertising deal with Yahoo, two weeks after the failure of talks about a takeover of the Silicon Valley firm for 47.5 Billion USD or £24.4 Billion.

The buzz is that Yahoo has said that it will evaluate each of their alternatives, including any Microsoft proposal, consistent with its fiduciary duties. The firm would focus on maximising stockholder value. At the same time Yahoo and its board of directors would consider a number of value maximising strategic alternatives.

Meanwhile, buzz is also that talks between Yahoo and Google are intensifying. Two are trying to push an online marketing and online advertising deal through ahead of any renewed approach from Microsoft.

Yahoo and Google might explore an open platform on which the two firms could jointly bid to serve ads alongside search results. The project could be announced within two weeks.

Online marketing: Microsoft-Yahoo Talk for Fresh Deal

noreply@blogger.com (Lalita) — Tue, 20 May 2008 04:25:00 -0700

It is true that Microsoft-yahoo partnership would bring significant changes in the online marketing world. But the deal is becoming speculative day by day. Recently, news was that Microsoft has officially withdrawn its bid for Yahoo. It withdrew its 33 USD-a-share buyout bid on May 3, after the two sides failed to agree on a price.

Now latest buzz is that Microsoft Corp. has announced that it had consulted Yahoo Inc. with a possibility of a fresh deal that does not involve an acquisition of the Internet company.

Microsoft would do it to improve its online marketing business. The alternative deal would involve a transaction with Yahoo but not an acquisition of all of Yahoo.

Microsoft not at all want to acquire all of Yahoo at this time, but the transaction would improve and expand its online marketing services and advertising businesses.

Also, Microsoft reserves the right to reconsider this alternative depending on future developments and discussions with Yahoo or with shareholders of Yahoo or with other third parties. Speculations are that Microsoft has in mind a partnership or joint venture for search-related advertising, which is very profitable among various online marketing ventures.

Yahoo india launches Search Marketing system

noreply@blogger.com (Lalita) — Thu, 15 May 2008 21:24:00 -0700

Yahoo launches its Search Marketing system in India. This Search Marketing System is a sponsored search system that will help advertisers in managing their online ad campaigns and increase their ROI.

According to Sandeep Deshpande " Yahoo search Marketing will allow Advertisers to run analytic on thier campaigns and run on different version of the same campaign to identify the best campaign.
To use this services you have to sign up option.

Self Setup - where you will Set Up your Own Account. In this no setup fees is required. Only you have to pay minimum deposit $30
Assisted Setup - Here you will get help to sep up your account. Here you have to pay setup fees

* $199 one-time setup fee.
* $100 minimum deposit required.
* Plan to spend more than $300/month?
* Here you will receive a full campaign proposal in 2-5 business days.

“The new and more powerful Yahoo Search Marketing platform will enable marketers to manage their campaigns with ease and potentially derive improved ROI,” Sandeep Deshpande, GM, search marketing and small business, Yahoo India, has said. “Additionally, it presents a significant opportunity for existing YSM advertisers across the world to target Indian consumers.”

Prashant Mehta, vice president and head, advertiser and partner group, emerging markets, Yahoo, has said, “We are very excited to introduce this new platform, which makes it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium.”

As asked "how YSM is different from competing products like Google’s AdSense", Prashant Mehta said, “Conventionally, advertisers that bid the most for specific keywords have the most chance of having their ads displayed. Our new platform will reward advertisers by focusing on contextually relevant ads, irrespective of the advertiser’s bid price. Apart from that, we have also added features like enhanced conversion tracking.”

Social Networking Sites: Friends Behind the Screen

noreply@blogger.com (Lalita) — Thu, 15 May 2008 05:19:00 -0700

Both Myspace and Facebook, the leading social networking sites have made a change in their website. Their website design now includes features which are being termed as 'Data Availability Initiative.' in Myspace and 'Facebook connect' in facebook. This feature will allow the users to share their Online photos, videos and texts from various websites.

Users will now be able to transfer data from one site and import it into another. You can exchange stuffs from websites like Yahoo, eBay, Twitter and several others too. Not only this, Google too has introduced a similar feature which it is calling as 'Friend Connect' This will help website owners to add various social features to their website with just simple code. Friend connect shall be acting as a shortcut to your connections that you have built somewhere else on the web.

This unison of various connections across the web, is a very convenient feature, which will help users to get connected to their various connections from any one place on the web. The new face of social networking will give Online users a unique face, an individual identity in the virtual world.

The day is not far away when every individual will have two identities one the real one where he is surviving and the other the virtual one, where he is literally living.

Get Live - MSN launches Messenger TV

noreply@blogger.com (Lalita) — Wed, 14 May 2008 23:21:00 -0700

MSN launched new service "Get Live". With the help of this surfers can exchange messages while watching online video.

Messenger TV, the new service of MSN combines the feature of windows live instant-messanging(IM) program with video software so that user can watch and share video clips.

The site will also display 4 minutes long clips of shows like Peep Show, Property Ladder, Father Ted and Shameless and also provide access to MTV content including clips from South Park and Pimp My Ride, as well as music videos from Kylie to Britney Spears.

Currently Messenger TV will be available in Europe and 95 million users of Windows Live Messenger. Video clips will have ads and a banner that runs at the bottom of the Messenger TV window.

Peter Bale, executive producer at MSN UK, called the new service "a powerful sharing experience".

This new move has been taken by the big giant MSN to expand its business into internet advertising. As msn did not disclose details of the deals with EMI.

Enjoy and have a fun with http://get.live.com

Online marketing: Its Next Big Thing

noreply@blogger.com (Lalita) — Wed, 14 May 2008 04:19:00 -0700

According to the website clickz.com, YouTube and other Google sites hosted more than 4.3 billion video views in March. The figure accounts for 38 percent of all U.S. video traffic. It means that during that month, U.S. Internet users increased their video intake by 13 percent gain compared with the previous month, and by 64 percent compared with March 2007. The figures are obviously mind blowing.

Due to these kinds of enthusiastic figures regarding online video, YouTube has begun offering advertisers the ability to pair their in-video ads with videos the site believes are on their way to becoming viral hits. The YouTube has created an algorithm that can identify videos that are on the up and up in terms of audience.

It makes that determination by looking at some factors like the early frequency of views on a given clip, along with the number of times it is 'favorited' and the number of ratings it receives. YouTube hopes the feature will appeal to entertainment marketers and it would affect a lot to the online marketing environment. The feature could be a strong marketing opportunity for any online advertiser.

Thus, this is the time to create attractive advertising videos for online people, to show your product to the millions of Internet users and to grab the latest opportunity which online marketing is going to provide.