A New Era Begins – I’m Joining Unbounce as Senior Conversion Optimizer

Unbounce logo for post
Man I’m so freakin’ excited!!!  On July 1st, 2015 I will be joining Unbounce in Vancouver as Senior Conversion Optimizer. This is one of the most epic things that has ever happened to me! I’ll give you the story in this post. 

But be warned – this one is highly personal and sentimental. Read at your own risk…Continue Reading

10 CRO Experts Reveal Their Biggest A/B Testing Mistakes

10 CRO Experts Reveal Their Biggest A:B Testing Mistakes

A/B testing is much more difficult and complex than most vendors and blog posts would have you think. There are literally hundreds of ways to screw up your A/B tests and if you aren’t careful, testing can easily do more harm than good to your online business. In this article, 10 CRO experts with extensive hands-on experience will reveal […]

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Celebrating the Two-Year Anniversary – A Compilation of All the Guest Posts I’ve Written for Unbounce.com

The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

Today I’m speaking at Unbounce.com’s very first Call-to-Action Conference in Vancouver. The funny thing is that exactly two years ago in September 2012, I wrote my first guest post for Unbounce’s blog. So I thought it would be fitting to do a compilation of all the guest posts I’ve written for them. So here you go […]

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SEO Copywriting – 13 Tips for Writing Content that Ranks in 2014 (Infographic)

SEO-copywriting - How to write content that ranks in 2014

Copy is one of the most important aspects of onsite Search Engine Optimization. But with Google constantly pushing new algorithm updates and changing the rules of the game, it’s really hard to keep track of what works. Moreover, it’s difficult to know whether your optimization efforts are doing more harm than good to your rankings. […]

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Lead Form Optimization: How Simplifying a 3-Step Form Generated a 30% Conversion Lift

Lead Gen Form Optimization: How Simplifying a 3-step Form Increased Completion by 30%

  Let’s face it – filling out forms sucks. Nobody really enjoys it. Nevertheless, a lot of people endure it because it’s the only way get to the good stuff “behind the form”. The easier and simpler you make the process of filling out your forms, the more conversions you are likely to get. Here’s […]

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The 5 Most Popular Posts of 2013 (and a quick question for you)

Online Copywriting that Converts

I’d like to give a personal shout-out to every single person who visited ContentVerve.com in 2013. Thank you for your time and interest – it means a lot to me! If you’re here for the first time, this rundown of the 5 most popular posts of 2013 is an excellent introduction to what ContentVerve.com is […]

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How to Get Better at Conversion Copywriting in 2014 – Tips From the Trenches

Conversion Copywriting - balance between creative and analytical

I’ve spent the last five years in the trenches writing, testing and optimizing copy for a multitude of clients in a wide variety of industries. In this article I’ll give you what I consider to be the most effective and actionable tips for writing copy that has real impact on conversions. If you want to […]

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5 Tricks for Getting Deeper Visitor Insight with Your Current CRO Tools

Drop-out rate on form fields

Guest Post by Dave Gowans of Conversion Factory. Conversion Rate Optimization is all about understanding your target audience and what makes them tick. CRO tools are essential to gaining that insight, but you don’t necessarily have to invest in a new tool every time you want to dig a little deeper. In fact, often all […]

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Case Study – 18.59% Increase in Downloads by Tweaking one Bullet Point


You don’t necessarily need to make radical changes in order to impact the decisions and actions of your prospects. Often relatively small but strategic changes to critical elements can have major impact on conversions. Here’s a cool little case study where tweaking the copy in one bullet point increased downloads on an ebook landing page by […]

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How to Be an Awesome Public Speaker – 9 Tips for a Killer Performance


Speaking in public can be quite daunting, and pulling off an awesome presentation is no mean feat. A slick slide deck is a great help, but in the end it all comes down to you, the speaker, and how well you deliver your message to your audience. In this article we’ll go over 9 actionable tips […]

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