Complete Online Web Marketing

Latest Addition In The Google Toolbar - Google Related

noreply@blogger.com (Neha Toor) — Thu, 01 Sep 2011 06:28:00 +0000

Latest addition in the Google toolbar - Google Related.

Read more on the link below

http://googleblog.blogspot.com/2011/08/find-more-while-you-browse-with-google.html

Website Ranking Factors

noreply@blogger.com (Neha Toor) — Tue, 19 Jul 2011 06:42:00 +0000

Very Interesting and informative article on the website ranking factors.

http://www.free-seo-news.com/newsletter478.htm#facts

Advance Off-Page SEO Tips

noreply@blogger.com (Neha Toor) — Wed, 13 Jul 2011 06:42:00 +0000

Very informative article on the Advance Off-Page SEO techniques with small description of each activity.

Read More on http://webztraffic.blogspot.com/2011/06/21-off-page-seo-tips-to-build-your.html

Why Long Tail Keywords Should Be Targeted

noreply@blogger.com (Neha Toor) — Wed, 23 Feb 2011 13:52:00 +0000

Here is a very interesting article on why long tail keywords should be targeted, how they boost up the organic traffic and much more. As we all know the main objective of ranking high on organic search and thereby getting targeted traffic can be achieved much faster by targeting the Long Tail Keywords. So go ahead and read more at link below.

http://www.searchenginejournal.com/why-should-long-tail-keywords-be-targeted-first/28002/#ixzz1EmzWsvF2

Page Speed : Another Google Ranking Factor

noreply@blogger.com (Neha Toor) — Fri, 30 Apr 2010 07:57:00 +0000

Google uses page speed as another ranking factor. So improve the speed of your web page by following tips. Although Page speed is not Google's most important ranking signal. The end of Google's page speed announcement contains a very important sentence: "While site speed is a new signal, it doesn't carry as much weight as the relevance of a page." But still you need to improve your webpage for that little weight-age.

Choose a fast and reliable web host with a good connection to the Internet. A "cheap" web host could cause problems.
Combine external JavaScript code files into one file. The fewer files the server has to request, the faster your web pages will load. Also put all the tracking codes at the end of the code
Compress your JavaScript code to make the JavaScript file smaller.
Combine external CSS files into one file and compress your CSS files.
If your web server supports it, enable gZip compression (your web host can do that for you).
Use as few images as possible on your website and compress your images. Most graphic tools enable you to choose the compression rate when saving an image for the web

A New Keyword Tool Launched

noreply@blogger.com (Neha Toor) — Thu, 01 Oct 2009 07:29:00 +0000

KeywordIndex.com is a new free online keyword tool that helps you to find good keywords for your website. The 'Searches' counts for how often the keyword is searched per month. Below is a snapshot of the tool.

Optimize Your Website It Is Worth The Effort

noreply@blogger.com (Neha Toor) — Thu, 03 Sep 2009 11:47:00 +0000

Its not enough to just have your website listed on TOP 10 of major search engines but your website must also be convincing. It should deliver the right product/services what customer is looking for, it should have a professional design and it should make it as easy for the online buyers to buy the product/services from the website.

A trustworthy and professional website with a good conversion rate also has positive side-effects, that is why it is so important to work on improving the conversion rate of your web pages. Your customers probably will stay longer with your company/website if it offers the convenient environment for purchase of products/services on your website.

Always remember the golden rule of Optimization, It takes some time to optimize your web pages, but it is worth the effort. Even small changes can have a huge impact on the number of sales that you get.

Major Search Engine Deal : Yahoo/Microsoft

noreply@blogger.com (Neha Toor) — Mon, 10 Aug 2009 07:56:00 +0000

You must have heard about the latest Search Engine deal YES!!!!!!! the Yahoo/Microsoft deal. Future search engine predictions coming online shows that it will have a major impact on the search engine arena and probably effecting a lot of website rankings and the number of online visitors.

Yahoo is going to use Microsoft's search technology rather then its own and Bing.com will power the organic and the paid search results on Yahoo (except for premium ads on Yahoo). Yahoo and Microsoft deal hopes that the changes will come into play in early 2010 as it still needs shareholder and legal approval.

So lets wait, watch and get prepared for a major search engine landscape deal ever!!!!

Local Extensions By Google Adwords

noreply@blogger.com (Neha Toor) — Wed, 29 Jul 2009 08:30:00 +0000

Informative article on the local extensions added by Google Adwords to run geo-targeted ads.

http://adwords.blogspot.com/2009/07/location-extensions-new-way-to-run.html

SEO Friendly Domain Name

noreply@blogger.com (Neha Toor) — Tue, 26 May 2009 11:18:00 +0000

Domain Name or URL plays a very major role in any business. In SEO it is a major factor in getting better Search engine rankings. It's very important thing to do a thorough market research for the right kind of domain name selection, because once you have chosen a domain name then its forever.

First you have to see on your competitors and analyze their domain names also. then check out what domain name will suit more to your business. You should follow some points while selecting the domain name. Some of the points are as follows:

.com domain is preferable if you are targeting business over the entire world or else choose the respective geographical area domain name for your business.
Never use hyphens in domain names it will lose your website creditability
If someone owes the domain name which you wanted and that person is selling it for some higher rates, then try to contact them and buy it from them. There is nothing wrong in spending little more dollars to get a good domain name for successful business.
If possible keep your niche keyword in your domain name, so that you will get better SERPs with less effort.
Don’t use very long URL on your webpages try keeping the meaning full file names.

Google Is Changing The URL Referral Strings

noreply@blogger.com (Neha Toor) — Mon, 11 May 2009 10:57:00 +0000

Google is now changing the URL referral strings i.e. now the webmasters can see in their analytics accounts when someone goes to their site from Google search result page.

Now the information can be used to analyze the search engine rankings and the effects of their search engine optimization strategies.

In the link below Google’s Matt Cutts explains that the new URLs will include info on the position of the page in search results.

http://www.youtube.com/watch?v=4XoD4XyahVw

Indented Listing For Your Keywords

noreply@blogger.com (Neha Toor) — Wed, 06 May 2009 07:30:00 +0000

Indented listings are the same website links in top 10 but the most relevant one for the searched query. The most relevant result is listed first, with other relevant pages from the same website indented below it.

How to get indented listings for your keywords

To get an indented listing for one or more of your keywords here are some of the points to follow:

A very basic thing is to first have a web page that already has a top 10 ranking for a keyword.
Your next step should be to create a second web page on the same domain and link it to the first webpage which is already ranking at top 10 positions for a keyword. Optimize the second page for the same keyword as page one but use different content and meta-tags.
Link the first ranking webpage to second created webpage with your keyword phrase in the anchor text.
Get inbound links from the website for the second page. Depending on the competition for the keywords high quality links can be enough to get the indented result.

Three Things You Should Do To Optimization Webpage

noreply@blogger.com (Neha Toor) — Mon, 06 Apr 2009 11:32:00 +0000

Search engine rank single webpage in the results for single search term

A single webpage should be optimized for a single search term only. Do not optimize the same page for more than one search term; It is always better if a web page is highly relevant to one search term than somewhat relevant to many search terms.

Google considers all pages of your website

Optimizing different webpages of your website for different keywords that are all related to a certain topic, this will help Google to think that your website is relevant to this topic and it will be easier to get high rankings for your keywords. Although only a single page of your website will be listed in Google's search results for the targeted search term.

Optimized web page content and inbound links work hand-in-hand

Website having both optimized content and good inbound links will be much easier to get high rankings on Google. A web page that has been optimized for the search term "internet marketing" and has links from other web pages that use the same term "internet marketing" as the link text is much more likely to get a top ranking on Google than a page that only has the inbound links or the optimized content.

To Optimize Your SWF Applications For Search Engines

noreply@blogger.com (Neha Toor) — Wed, 18 Mar 2009 10:25:00 +0000

Establish your search-related goals by identifying business-critical keywords for which you must compete, and how these terms can inform content decisions.
Create unique URL's for the important sections of your site, based on your established search goals.
Pass variables into your SWF file to tell it what content, or state, to display based on the content for the unique URL.
Based on your available data structure, ensure that the SWF content can also be displayed in the HTML source for each unique URL. If possible, utilize XSL to transform your XML source to create both the HTML and SWF content, embedding the text in the HTML source by using the noscript method.
Make sure your primary navigation is in HTML.
Don't over-design the transition effects between important sections of your site. The browser needs to refresh when transitioning to a different URL. Save the animations, transition effects, and other interactive elements for the noncritical pages/sections of your site.
Avoid pop-up windows.
Create an XML and HTML sitemap.
Create and submit a video sitemap if you're using video assets.
Create a robots.txt file.

Some Basic Facts About Ajax

noreply@blogger.com (Neha Toor) — Tue, 17 Mar 2009 10:05:00 +0000

Ajax isn't SEO friendly. Search engines don't run JavaScript and can't see AJAX-delivered content. AJAX created navigation goes nowhere; spiders can't see the links so they won't follow anything." Also, Ajax is not easily accessible to people who have vision difficulties (site readers cannot read it). Therefore, if you want to rank you need to continue doing some things the old-fashioned way. That means creating static HTML pages, using a sitemap having text links, and writing lots of great content for the spiders to follow and find.

Although Ajax isn't search engine friendly, there is a new Ajax powered search engine. This search engine is AJAX-powered social search engine that provides users with additional details such as the Alexa Ranking, Google Page Rank and domain age for each website."

How To Get Ranked For Multiple Keywords In Google's Search

noreply@blogger.com (Neha Toor) — Wed, 04 Mar 2009 10:31:00 +0000

To get high rankings on Google for several keywords of your website is crucial. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic.

There are two ways to target multiple keywords on your website. If you choose the wrong way, search engine crawler will think that you are a spammer. If you choose the right way, your website will get higher rankings. Below are some points that will help you to get high rankings for as many keywords as possible.

Remove keyword stuffing from your website

You won't get high rankings on Google by just adding multiple keywords on every web page and separate them with a comma. These websites usually have extremely long meta tags with hundreds of keywords this process is called keyword stuffing and all search engine crawlers consider this as spam technique. You actually risk your search engine rankings if you use this method on your web pages. Check if your web pages containing long keywords lists. If yes, remove them from your pages.

Optimize different pages of your website for different keywords

If you optimize a web page for one keyword/Keyphrase, then your web page will be very relevant to this keyword but If you add many keywords on the same web page, then the web page will be somewhat relevant to many keywords. It is much easier to get high rankings if the web page is very relevant to the searched keyword. For that reason, you should optimize as many pages of your website for as many keywords as possible.

The keywords for which you optimize your web pages should be related. Find the best keywords for your website and then optimize different pages of your website for different keywords.

Add keyword modifiers and combine these variations

Add modifiers to your selected keywords on your optimized pages.
It's usually a good idea to combine all of keyword variations in one sentence (for example for your web page title can be like: Desktop Virtualization Solutions - Work from Anywhere with Mokafive LivePC.) With this single sentence, your web page can be found for many keyword combinations that are included in this sentence.

If you optimize many web pages of your website for different but related keywords and if you add variations of each keyword to each page than the content of your web site will be perfectly optimized for high rankings on Google.

Major Search Engines Come Together Agianst Canonical URL

noreply@blogger.com (Neha Toor) — Fri, 13 Feb 2009 07:11:00 +0000

Major Search Engines (Google, Yahoo and Microsoft) have come together to fight against the problem of duplicate contents. The top three search engines are implementing support for the new HTML tag - “link” .

The link tag will tell search engine crawlers which canonical URL form it will use when retrieving search results. The link tag put all the Canonical URL at the forefront of the website content which will be used for accessing the page, regardless of the session id, link parameter of the URL form.

To implement Canonical URL form on website, site owners just need to add the following link tag at head section of the site’s HTML code.

link rel="”canonical”" href="”http://www.example.com/products”"

Many of Us Ask Often How Long Does It Take To Get Top Rankings On Google

noreply@blogger.com (Neha Toor) — Wed, 04 Feb 2009 07:29:00 +0000

Many people having website think that it is possible to get high rankings on Google by doing SEO within a few days. Unfortunately, this is not true. Competition on the Internet is very strong also there are many factors that influence Google listing your website.

How old is your website?
If you have a brand new website then certainly you have to wait. You can submit your website to Google but Google will only index your website if other websites link to your site.
Website should not be Spammy
You have to prove that your website is not spammy. Google has several filters for new websites and you have to earn Google's trust before your website can get high rankings. A new website can get good rankings for less competitive keywords but it usually takes about 6 months to gain the minimum level of trust that is necessary to get high rankings.
How many inbound links does your website have?
Old website with very few links will take longer to get high rankings on Google whereas an old website with many quality inbound links will get high rankings on Google soon, as Google will pick up the optimized pages on your website much quicker.
Which keywords do you target?
This is a very vital factor for rankings. The more competitive your keyword is, the longer you will have to wait to get high rankings and the more links and optimized pages you need. Start with multiple combo keywords that are related to your business and then optimize to the more competitive keywords when your website has good content and inbound links.
How many days, weeks or months does it take exactly?
Provided that your website has good inbound links and optimized web pages, you can get high rankings on Google within a few months if you have a brand new site and choose a very specific keyword that consists of several words. Old and established sites usually need some weeks for such a keyword. If you target industry keywords, which usually consist of two or more words, brand new sites usually need six months to a year to get high rankings. An established site might get the same result within 3 months. Highly competitive one word keywords usually require thousands of good inbound links. A brand new website can need several years to get high rankings for such a competitive keyword and even established sites can sometimes need more than a year. High rankings on Google take some time. You have to optimize your web pages and you have to get good inbound links. Without these two factors, it is not possible to get high rankings on Google.

Latest Update In Google Pagerank

noreply@blogger.com (Neha Toor) — Wed, 07 Jan 2009 06:27:00 +0000

Google Pagerank has been recently updated. Many webmasters are experiencing update in their website Pagerank.

Is Bounce Rate A Ranking Factor For Google

noreply@blogger.com (Neha Toor) — Fri, 19 Dec 2008 07:34:00 +0000

Higher bounce rate is usually a sign of a lower quality web page also it effects overall website rankings. This also means that your web page either doesn't offer what the visitors are searching for or the usability of your web page isn't good.

To lower the bounce rate of your web pages
You can improve the bounce rate of your website by improving the content of your website making it more keyword rich and the usability of your web pages. Lowering the bounce rate of your web pages has two major effects for your website it's likely that you will get more visitors and traffic from search engines and your conversion rate will increase.

Bounce rate alone might not be used by Google as a ranking factor but combined with other factors, it could have an effect on the rankings.

Why Google Rankings Drop

noreply@blogger.com (Neha Toor) — Thu, 04 Dec 2008 11:31:00 +0000

There are several reasons that can cause a ranking drop on major search engines, some of them are listed below.

Whenever you change your web pages or do any major updations on your website, Google temporarily downranks web pages.You don't need to worry about the ranking drop as you'll get your old rankings back after some time.
As your competition keeps on growing so might be other web pages are better than yours. In that case, optimize your web page for more targted keywords and try to get more better inbound links.
Google might think that you are using spam elements on your webpages you can find out if your website has been penalized or not. Search for your domain name on Google, if Google
cannot find any page of your website if you search for "site:yourdomain.com" then it's nearly sure that your website has been penalized.

Google Webmaster Question Answer Chat Parade

noreply@blogger.com (Neha Toor) — Thu, 30 Oct 2008 10:59:00 +0000

Very interesting Google webmaster Question Answer chat Parade.You can read the interesting facts at the link below

http://www.pagetrafficblog.com/google-webmaster-chat-questions-answers/5475/

How Your Web Page Titles Can Help You With Local Search

noreply@blogger.com (Neha Toor) — Fri, 19 Sep 2008 05:41:00 +0000

If your website sells something for related to a special area, it is crucial that your website gets found by the right people. One of the easiest ways to get found by people that live in business targeted area is to optimize your web page titles.

What is the web page title?
The title of a web page is the text that is written between the title tags in the HTML code of a web page. The web page title is displayed in the web browser window and it is usually used as the linked text heading on the top when your website appears in the search results.

Importance of having optimized web page titles.
Title is the major factor that search engines use to rank web pages. A good web page title greatly improves the chances of getting high search engine rankings.

Change your web page title so that it gets better local rankings.
By changing your webpage title you'll benefit from targeted traffic and you'll get more sales than before. Here are some things that you can do to improve your web page titles:

Include the name of your business, important keywords and your city in the title of your homepage:E.g. High Heels - The shoe shop for inexpensive footwear in London

Depending on your business size and type, change the order of Meta keywords. Big brand businesses should list their company name first. If your business is new then it's usually better to list the keyword first: E.g. The shoe shop for inexpensive footwear: High Heels in London

Use a different title tag for every page. This is important. The title should reflect the content that can be found on the page. For branding purposes, the titles should contain your company name and a popular keyword for which you want to be found on search engines: E.g. High Heels: Buy inexpensive sneakers in London

Do not use special characters in your titles. Avoid symbols and other special characters. They might not be displayed properly on all computers and your website might look strange in the search results.

If you update your web page titles as discussed, your website will get better rankings on search engines and it will be found by people who live in the right targeted area where you want your business to grow.

Social Bookmarking Software Has Knocked The Online Market

noreply@blogger.com (Neha Toor) — Thu, 04 Sep 2008 11:19:00 +0000

Social bookmarking software is a fortunate thing for busy webmasters as more number of social bookmark sites has emerged in the last few years and have added a new element to online interactive communities.

Social bookmarking software has knocked the market. Many like minded people share articles, tips and general advice through the massive social networking sites e.g. Digg, del.icio.us, Furl, etc, etc that offer visitors the power to tag keywords based on the relevant content/write-ups.

Social bookmarking is the easiest way for online surfers to share information with other like minded people. Social bookmarking software helps to effectively regulate the reviews/views and this can have a powerful viral effect. Social bookmarking software is essential for the online web surfers as just one good informative article can be shared and tagged with a relevant anchor text link keyword phrase across many networks and will often find a top 10 position at search engines such as Google, Yahoo and MSN as users tag the keyword phrase.

Google SERP Showing Author Name.

noreply@blogger.com (Neha Toor) — Wed, 20 Aug 2008 09:48:00 +0000

When searched for some PDF File on Google.com i came across something very intresting in that. In one of the PDF file its author name was written next to it. Below is the snapshot.