OPA Europe All Feeds

Interact Congress Barcelona 2012

news@opa-europe.org (Alice Grevet) — Wed, 30 May 2012 00:00:00 GMT

Big Data / The Digital Brandscape

30th - 31st May 2012
Hotel Arts Barcelona
Marina 19-21, Barcelona, Spain

IAB Europe's Interact Congress is the definitive event for the European online advertising industry. With inspirational presentations from the leading lights in the sector, powerful panel debates, informative workshops and unrivalled networking opportunities, the sixth edition of this must-attend conference will explore how the many different digital advertising formats can be used to develop strong brands online.

Interact 2012 has a different theme for each day. BIG DATA on day-one focuses on the increasing importance of data in shaping the online environment.

Alison Fennah of IAB Europe will moderate the discussion on media consumption, and will announce the key outputs from the first tranche of research from our pan-European Mediascope study. Daniel Knapp from Screen Digest will announce the eagerly-awaited figures from our AdEx pan-European expenditure report. Kimon Zorbas will update us on IAB Europe's legal achievements in Brussels. René Lamsfuss from Nielsen Online will chair the discussion on the standardisation of measurement across Europe.

The second day is themed THE DIGITAL BRANDSCAPE where we will hear case studies from leading brands and their agencies. A stimulating panel discussing the which elements of digital work for which branding tasks, and exclusive research in a programme designed to help marketers really understand how to maximize return on investment when using digital for their brand communications.

Senior marketing executives form the backbone of an impressive line-up of speakers from around Europe who will give their opinions, experience, case studies and insight on Europe's Digital Brandscape.

More information: http://www.interactcongress.eu

Digital edition 2.0 of Corriere della Sera for iPad launched change in the method of accessing information

news@opa-europe.org (Alice Grevet) — Thu, 12 Apr 2012 15:17:05 GMT

Milan, 11 April 2012 – The new Corriere della Sera Digital Edition 2.0 native iPad app was unveiled to the press and the publishing community today. Specifically developed to fully exploit the potential of the Apple tablet, the Corriere della Sera Digital Edition 2.0 will, according to the launch campaign, “change the way we read the world”.

Strengthening its leadership in innovation, the Corriere della Sera is the first Italian daily newspaper to be completely redesigned for new readers who regularly use a tablet as a privileged window on information. The new format offers readers the quality and authority for which it has always been known, combined with exceptional freedom and a rich browsing experience.

As revealed by the Doxa Digital Media 2012 study, people who use a tablet read more than before and require new interactive, multimedia ways of reading.

The Corriere della Sera native app for iPad has been developed precisely to respond to these new demands, allowing the reader to personalise the page format of the daily newspaper, prioritise the news and choose the order of reading, thanks to three different solutions set up by the editorial team: the traditional version; a new, highly visual and innovative digital front page; or a tag cloud with key words offering readers the opportunity to read more about the day’s key issues.

The reading experience is continuously enhanced with photo galleries, Corriere TV video clips and an innovative infographic; in addition, local news from all over the world, finance news with continually updated stock market information, and personalised weather forecasts are also available.

Corriere della Sera Digital Edition 2.0 enables readers to browse the new daily newspaper from 6 a.m.; save and store individual articles, entire pages and complete issues on their iPad; receive continuous information updates with news flashes and content from Corriere della Sera.it; comment on news and share it via email, Facebook or Twitter.

The new app also enables readers to skim through all the titles in the Corriere stable: the magazines Sette, Sette Green, Io Donna, Style and Casa Amica; Corriere Economia, Mezzogiorno Economia, Vivi Milano, Corriere Motori, TrovoCasa and TrovaCasa Pregio; the Sunday newspaper La Lettura and all Corriere della Sera special issues; as well as all the local editions published in Milan, Bergamo, Brescia, Rome, Southern Italy, Veneto, Trentino Alto Adige, Bologna and Florence.

Corriere della Sera Digital Edition 2.0 also contains additional content such as a leisure section with sudoku and other games.

Participating in the launch of the new Corriere della Sera digital edition 2.0 app, in its capacity as sponsor, will be Peugeot, which will introduce its new Peugeot 208 model at each stage of the communications campaign .

The communications plan, drawn up in conjunction with RCS’ Advertising division, is strongly oriented towards on/off integration, with high-impact visibility on all platforms of the Corriere della Sera brand. Its all-encompassing scope involves an audience of over 10 billion contacts.

As part of the launch, there will be a free period of seven days in which to try out the new app. Readers can take out weekly (EUR 4.99), monthly (EUR 19.99) or annual (EUR 179.99) subscriptions, on a recurring basis, and can unsubscribe at any time from the iTunes profile settings.

RCS Quotidiani Press Office
Francesca Marzotto: francesca.marzotto@rcs.it - Tel. 02 62824111 - 335 5997198
Beatrice Minzioni: beatrice.minzioni@guest.rcs.it - Tel. 02 62824810 - 339 8675715

New operating model, new website: how Le Monde plans to connect with online readers

news@opa-europe.org (Alice Grevet) — Thu, 22 Mar 2012 11:29:49 GMT

With the debut of its redesigned website, French national daily newspaper Le Monde combined enhanced visual media and user participation in hopes of creating a more social news experience.

Le Monde.fr, the third most trafficked media site in France, launched its new format on Monday, as previously reported. Features of the site include more space for visual media, categorical tabs for each section of the news and a live chat window.

Editors Weblog spoke with Le Monde.fr Editor-in-Chief Alexis Delcambre about his primary goals for the newspaper in the online realm.

Full article: http://www.editorsweblog.org/2012/03/21/new-operating-model-new-website-how-le-monde-plans-to-connect-with-online-readers

Mobile Internet Uptake on the Rise in France

news@opa-europe.org (Alice Grevet) — Thu, 22 Mar 2012 07:34:35 GMT

By the end of 2012, eMarketer estimates total mobile phone users in France will reach 50 million and mobile internet users will reach 14 million, or roughly 28% of all mobile users in the country.

The tipping point for digital publishing? New research results

news@opa-europe.org (Alice Grevet) — Thu, 22 Mar 2012 07:13:10 GMT

Online paid content isn’t changing as dramatically as mobile, but it is growing. 34 per cent of publishers surveyed are already charging for online web content, with a further 25 per cent planning to charge within the next two years. Annual subs are beating one-off payments by a large margin.

Le Figaro Joins OPA Europe

news@opa-europe.org (Alice Grevet) — Wed, 21 Mar 2012 11:42:47 GMT

Paris, 21 March 2012 – The Online Publishers Association Europe today announced that Le Figaro has joined the association. OPA Europe members in France, Spain, Italy, Germany, Greece, Poland and Turkey, representing hundreds of the top news and information websites across Europe, can now share best practices with their colleagues from Le Figaro.

Le Figaro, the oldest news group in France, is one of France’s leading media brands. As well as the daily newspaper, the group is active in other areas of the digital domain, notably in e-commerce.

Bertrand Gié, New Media Director with Le Figaro announced that “We are very pleased to have joined OPA Europe. Through our participation in this unique association, which brings together the leading online publishers from across the region, and through ties to the OPA in the U.S., we now have access to the worldwide online publishing community. OPA Europe membership is important for our business strategy and we look forward to participating actively in the group.”

Current OPA Europe President Nikos Gouraros of Lambrakis Press in Greece commented: “We are very happy to welcome such a prestigious member as Le Figaro Group to OPA Europe. Their unique market insights will bring innovative new ideas to all of our members, and allow OPA Europe to be even more influential in leading industry discussions with advertisers and policy makers about the future of online publishing in Europe.”

Download the pdf: PRESS RELEASE - Le Figaro Joins OPA Europe 132.02 Kb 21/03/2012

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OPA Europe Executive Director:

David Mahon
+ 35 1 913 164 771
david@opa-europe.org

OPA Europe Operations Manager

Alice Grevet
+33 6 81 67 39 34
alice@opa-europe.org

About OPA Europe :
Founded in 2003 by some of the European Internet's leading content brands, OPA Europe represents the interests of first-rate online publishers before the advertising community, the press, governmental and European institutions and the public at large. OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good. Members of OPA Europe are: 24 Media (Greece), Agora (Poland), Gruppo Espresso (Italy), International Herald Tribune/New York Times Media Group (Europe), Lambrakis Press (Greece), Le Figaro (France), Le Monde Interactif (France), Il Sole 24 Ore (Italy), Prisacom/El País (Spain), RCS Mediagroup (Italy), Turkuvaz Media group (Turkey), Unidad Editorial/El Mundo (Spain) and Spiegel Online (Germany).

OPA Europe members represent, collectively, more than

23 million unique visits daily
27 million sessions daily
200 million page views daily

OPA Europe New Board Structure

news@opa-europe.org (Alice Grevet) — Wed, 21 Mar 2012 10:57:29 GMT

Paris, 21 March 2012 - Today the Online Publishers Association Europe (OPA Europe) announced two changes to its structure.


Nikos Gouraros	Jean-Christophe Potocki

On the departure of Tomasz Jozéfacki of Agora, Nikos Gouraros, Director of Business Development, Digital Media Business Unit, at Lambrakis Press, will assume the role of President of the association. Tomasz has served as President of OPA Europe since September, 2008, and Nikos Gouraros has been Vice President for the same amount of time.

Nikos Gouraros said of his appointment ‘I am very pleased to take over the role so well assumed by Tomasz Jozéfacki. I look forward very much to leading OPA Europe into the future and to developing the association to the next level.’

OPA Europe also announces a change of Treasurer. Dominique Piteux, from The New York Times Global who has served as Treasurer since 2008, will be replaced by Jean-Christophe Potocki, Deputy CEO at Le Monde Interactif.

OPA Europe greatly benefited from the excellent leadership of Tomasz and Dominique, and welcomes Nikos and Jean-Christophe to continue advancing the association objectives of sharing best practices and representing the interests of its members in front of the European institutions.

OPA Europe is an association based in France with membership from among Europe’s leading publishers. More information can be obtained from the website: opa-europe.org

Download the pdf: Press Release: OPA Europe Board Changes 85.02 Kb 21/03/2012

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OPA Europe Executive Director:

David Mahon
+ 35 1 913 164 771
david@opa-europe.org

OPA Europe Operations Manager

Alice Grevet
+33 6 81 67 39 34
alice@opa-europe.org

OPA Europe members represent, collectively, more than

23 million unique visits daily
27 million sessions daily
200 million page views daily

IlSole24Ore.com launches new English section

news@opa-europe.org (Alice Grevet) — Tue, 13 Mar 2012 12:29:19 GMT

www.ilsole24ore.com/english the new international point of access

to Italian economic, financial and regulatory information

Milan, 12 March 2012 – IlSole24ORE.com expands its national borders and launches IlSole24Ore.com – English Version to offer users a more comprehensive service. A new, special section in English, on line at www.ilsole24ore.com/english, featuring every morning all the translated articles and op-eds on the front page of the newspaper, and the English version of a selection of articles taken from ”Gli Economisti”, the project between IlSole24Ore.com and Project Syndicate, the source gathering op-eds of the most influential international opinion leaders of our age: economists, statesmen, scientists, philosophers and global thought leaders who tackle the key themes of economic development, sustainability and ethics.

The English version will host op-eds by Il Sole 24 Ore journalists as well as insights by globally-recognized economists of the likes of Howard Davies, Daniel Gros, Nouriel Roubini, George Soros, and Joseph Stiglitz.

The economic, financial and regulatory information of Il Sole 24 ORE in English aims to become a point of reference to analyze and decode the Italian context against the global backdrop, and addresses international market professionals, Italian companies operating overseas, the export world, the Made in Italy label and Chambers of Commerce.

The section represents a new advertising base for WebSystem, the 24 ORE Group’s digital advertising agency, and an opportunity to target foreign clients or Italian clients who wish to communicate in an international frame of reference.

For further information:

Ginevra Cozzi, Press Office Manager 24 ORE Group

Tel. 02-3022.4945 - Mob. 335/1350144

Agora becomes exclusive advertising partner for Skype in Poland

news@opa-europe.org (Alice Grevet) — Wed, 15 Feb 2012 00:00:00 GMT

On February 15, 2012, Agora starts cooperation with Skype - the most popular instant messenger communication platform in the world. New partnership gives the customers of Gazeta.pl sales department the opportunity to market on Skype and reach out to new, attractive target group.

Full press release: http://press.gazeta.pl/en/pr/203999/agora-becomes-exclusive-advertising-partner-for-skype-in-poland?changeLocale=EN

'DER SPIEGEL in English' Now Available for iPhone

news@opa-europe.org (Alice Grevet) — Fri, 20 Jan 2012 00:00:00 GMT

SPIEGEL ONLINE has released its first app for the international market, DER SPIEGEL in English for the iPhone and iPod Touch. The app is available for download free of charge, with access to content requiring a subscription. It's a good deal too, with six months of quality journalism delivered for about the price of a latte and an exclusive offline reading function.