Design and Marketing News @ OPD Design Agency

Design and Marketing News @ OPD Design Agency http://opddesignagency.posterous.com "...never underestimate the power of good design!" A great place to keep up to date with the latest Design News. A very useful resource for the design professional or anyone who is passionate about design, technology, gadgets, and marketing. posterous.com OpdDesignAgencyhttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with GoogleSubscribe with Live.com Thu, 09 Sep 2010 10:04:41 -0700 Social media has the power to make people and brands feel powerful. http://feedproxy.google.com/~r/OpdDesignAgency/~3/5xtoizU12K0/social-media-has-the-power-to-make-people-and http://opddesignagency.posterous.com/social-media-has-the-power-to-make-people-and <p> <big><big><big><span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Times New Roman; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; font-size: medium;"><span style="font-family: arial,helvetica,verdana,tahoma,sans-serif; font-size: 11px; text-align: left;">Direct marketing professionals have been told that social media can be used to make them feel big and powerful.<p /> Ilana Fox, writing for nma.com, said that wanting to be popular is "practically Darwinian", adding that to attract people, brands and people need to be able to stand out from the crowd.<p /> "Regardless of social standing in the real world, we all want to elevate ourselves on social media. Companies can play a key part in the psychology of this, while ensuring increased engagement and positive sentiment for their brands," she stated.<p /> Ms Fox went on to say that when interacting with consumers, businesses need to make them feel special, like they are the person that they rate above everyone else.<p /> The expert went on to say that consumers need to be appreciated and valued by brands who are using social media marketing.<p /> Earlier this year, it was found that Twitter users are more engaged than ever before with the platform, which could boost those firms using it to market products.</span></span></big></big></big> </p> <p><a href="http://opddesignagency.posterous.com/social-media-has-the-power-to-make-people-and">Permalink</a> | <a href="http://opddesignagency.posterous.com/social-media-has-the-power-to-make-people-and#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=5xtoizU12K0:ppFEj549kZI:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=5xtoizU12K0:ppFEj549kZI:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=5xtoizU12K0:ppFEj549kZI:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=5xtoizU12K0:ppFEj549kZI:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=5xtoizU12K0:ppFEj549kZI:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=5xtoizU12K0:ppFEj549kZI:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/5xtoizU12K0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/social-media-has-the-power-to-make-people-and Wed, 08 Sep 2010 23:53:00 -0700 A third of small brands 'now using social media on a daily basis' http://feedproxy.google.com/~r/OpdDesignAgency/~3/O75f4EhC8sk/a-third-of-small-brands-now-using-social-medi http://opddesignagency.posterous.com/a-third-of-small-brands-now-using-social-medi <p> <p><span style="border-collapse: separate; color: #000000; font-family: Times New Roman; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; font-size: medium;"><span style="font-family: arial,helvetica,verdana,tahoma,sans-serif; font-size: 11px; text-align: left;">More brands are turning to<span> </span><a href="http://www.opdmarketingdesign.co.uk" style="color: #cf5100; text-decoration: none;">creative</a><span> </span>marketing services, such as Twitter and Facebook, to promote their business, according to new research.<p /> Daryl Wilcox Publishing surveyed 269 small to medium-sized enterprises (SMEs) and found that 54 per cent are using these websites, with 35 per cent posting updates every day.<p /> Furthermore, it was found that 25 per cent used the portals every few days, with 17 per cent logging on once a week.<p /> LinkedIn was revealed as the most popular<span> </span><a href="http://www.opdmarketingdesign.co.uk" style="color: #cf5100; text-decoration: none;">creative</a><span> </span>marketing website, with 73 per cent using this, followed by Facebook (64 per cent) and Twitter (63 per cent).<p /> Daryl Wilcox, founder of Daryl Wilcox Publishing, said: "The fact that 60 per cent have reported a positive impact on their businesses shows SMEs are becoming increasingly receptive to the benefits."<p /> It was recently found that more people are now using Twitter on their mobile phone, something which businesses turning to social media might want to explore.</span></span></p> <div class="moz-signature">--</div> </p> <p><a href="http://opddesignagency.posterous.com/a-third-of-small-brands-now-using-social-medi">Permalink</a> | <a href="http://opddesignagency.posterous.com/a-third-of-small-brands-now-using-social-medi#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=O75f4EhC8sk:Fufy7y8WbB0:yIl2AUoC8zA"><img 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href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=O75f4EhC8sk:Fufy7y8WbB0:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=O75f4EhC8sk:Fufy7y8WbB0:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=O75f4EhC8sk:Fufy7y8WbB0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=O75f4EhC8sk:Fufy7y8WbB0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=O75f4EhC8sk:Fufy7y8WbB0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=O75f4EhC8sk:Fufy7y8WbB0:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=O75f4EhC8sk:Fufy7y8WbB0:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=O75f4EhC8sk:Fufy7y8WbB0:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=O75f4EhC8sk:Fufy7y8WbB0:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/O75f4EhC8sk" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/a-third-of-small-brands-now-using-social-medi Mon, 06 Sep 2010 11:11:00 -0700 SEO v PPC marketing for small businesses http://feedproxy.google.com/~r/OpdDesignAgency/~3/QJDa9DqZcKE/seo-v-ppc-marketing-for-small-businesses http://opddesignagency.posterous.com/seo-v-ppc-marketing-for-small-businesses <p> <p style="margin: 0px 0px 10px 10px;"><span style="color: #000000;">One expert has highlighted some of the different benefits offered to small businesses by search optimisation and pay per click (PPC) strategies.</span></p> <p style="margin: 0px 0px 10px 10px;"><span style="color: #000000;">Tom Chant of Search Engine Watch said the first step in any marketing effort is carrying out "in-depth research" into keywords to get a feel for the viability of a campaign.</span></p> <p style="margin: 0px 0px 10px 10px;"><span style="color: #000000;">Once this is complete, brands need to choose their approach carefully.</span></p> <p style="margin: 0px 0px 10px 10px;"><span style="color: #000000;">Boosting a small firm's online profile through <a href="http://www.opdmarketingdesign.co.uk/seo" style="color: #1414fd; text-decoration: underline;">search engine optimisation</a> (SEO) will often require upfront investment – particularly if a site is completely new and unknown to search engine crawlers – and breaking into results pages can sometimes be a "fuzzy process".</span></p> <p style="margin: 0px 0px 10px 10px;"><span style="color: #000000;">However, SEO will potentially deliver higher levels of traffic than paid ads and its benefits will continue even if investment is stopped.</span></p> <p style="margin: 0px 0px 10px 10px;"><span style="color: #000000;">By comparison, PPC campaigns tend to deliver an immediate return and, unlike optimisation, they are "completely measurable" with results tied directly to particular actions.</span></p> <p style="margin: 0px 0px 10px 10px;"><span style="color: #000000;">The choice of PPC or SEO will depend on a particular brand's business and audience, so developing a knowledge base about their different features and timescales is crucial in picking the right option, Mr Chant noted.</span></p> <p style="margin: 0px 0px 10px 10px;"><span style="color: #000000;">Figures from Econsultancy show that 60 per cent of British companies plan to increase their spending on optimisation efforts this year, while 52 per cent will up their budgets for paid search.</span></p> <p> </p> <div class="moz-signature"><span style="color: #000000;">-- </span><br /><span style="color: #000000;"> </span></div> </p> <p><a href="http://opddesignagency.posterous.com/seo-v-ppc-marketing-for-small-businesses">Permalink</a> | <a href="http://opddesignagency.posterous.com/seo-v-ppc-marketing-for-small-businesses#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QJDa9DqZcKE:9Q9iezRsiBE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QJDa9DqZcKE:9Q9iezRsiBE:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=QJDa9DqZcKE:9Q9iezRsiBE:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QJDa9DqZcKE:9Q9iezRsiBE:TzevzKxY174"><img 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href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QJDa9DqZcKE:9Q9iezRsiBE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=QJDa9DqZcKE:9Q9iezRsiBE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QJDa9DqZcKE:9Q9iezRsiBE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QJDa9DqZcKE:9Q9iezRsiBE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=QJDa9DqZcKE:9Q9iezRsiBE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QJDa9DqZcKE:9Q9iezRsiBE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/QJDa9DqZcKE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/seo-v-ppc-marketing-for-small-businesses Fri, 03 Sep 2010 14:19:00 -0700 SEO and creating good blogs http://feedproxy.google.com/~r/OpdDesignAgency/~3/QFfN2a2jVZk/seo-and-creating-good-blogs http://opddesignagency.posterous.com/seo-and-creating-good-blogs <p> <p><span style="color: #000000;"><span style="font-size: 18pt; line-height: 115%; font-family: Arial, sans-serif;">You probably see a lot of blogs on the Internet and you may have tried </span><strong><span style="font-size: 18pt; line-height: 115%; font-family: Arial, sans-serif;">creating a blog</span></strong><span style="font-size: 18pt; line-height: 115%; font-family: Arial, sans-serif;"> on your own for the website that you have, but if you are not using them correctly you probably are not going to see that they can really work. If you do want to create a successful blog that can help your website improve, the key is to learn how to start using </span><strong><span style="font-size: 18pt; line-height: 115%; font-family: Arial, sans-serif;">SEO tools</span></strong><span style="font-size: 18pt; line-height: 115%; font-family: Arial, sans-serif;"> to make it better. Here are a few ideas that you can try out when you are going to be creating a good blog. <a href="http://www.opdmarketingdesign.co.uk/small-business-advice---internet-promotions/seo-and-creating-good-blogs">Read more......</a></span></span></p> </p> <p><a href="http://opddesignagency.posterous.com/seo-and-creating-good-blogs">Permalink</a> | <a href="http://opddesignagency.posterous.com/seo-and-creating-good-blogs#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=QFfN2a2jVZk:5R-C7wvC_XE:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=QFfN2a2jVZk:5R-C7wvC_XE:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=QFfN2a2jVZk:5R-C7wvC_XE:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=QFfN2a2jVZk:5R-C7wvC_XE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=QFfN2a2jVZk:5R-C7wvC_XE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=QFfN2a2jVZk:5R-C7wvC_XE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/QFfN2a2jVZk" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/seo-and-creating-good-blogs Fri, 03 Sep 2010 13:53:00 -0700 Integrating Social Media for Marketing Purposes http://feedproxy.google.com/~r/OpdDesignAgency/~3/746aYBRvnNE/integrating-social-media-for-marketing-purpos http://opddesignagency.posterous.com/integrating-social-media-for-marketing-purpos <p> <p style=""><span style="color: #000000;"><span style="font-size: 18pt; font-family: Arial, sans-serif;">Internet marketers and aficionados are flocking to social media sites like Twitter and Facebook for anything and everything. From meeting people to building a business, social</span><span style="font-size: 10pt; font-family: Trebuchet MS, sans-serif;"> </span><span style="font-size: 18pt; font-family: Arial, sans-serif;">media has become the preferred tool of many. Network Marketers are no exception. <a href="http://www.opdmarketingdesign.co.uk/small-business-advice---internet-promotions/integrating-social-media-for-marketing-purposes">Read more....</a></span></span></p> </p> <p><a href="http://opddesignagency.posterous.com/integrating-social-media-for-marketing-purpos">Permalink</a> | <a href="http://opddesignagency.posterous.com/integrating-social-media-for-marketing-purpos#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=746aYBRvnNE:bDwY8i37WyE:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=746aYBRvnNE:bDwY8i37WyE:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=746aYBRvnNE:bDwY8i37WyE:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=746aYBRvnNE:bDwY8i37WyE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=746aYBRvnNE:bDwY8i37WyE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=746aYBRvnNE:bDwY8i37WyE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/746aYBRvnNE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/integrating-social-media-for-marketing-purpos Fri, 03 Sep 2010 12:43:00 -0700 Making the most of Twitter http://feedproxy.google.com/~r/OpdDesignAgency/~3/OveUqL3PUM0/making-the-most-of-twitter http://opddesignagency.posterous.com/making-the-most-of-twitter <p> <p><span style="color: #000000;"><div class='p_embed p_image_embed'> <img alt="2286648067_1332aa3b43" height="375" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/StFVZaB4a5BHO8oXwtSCnygtSZ2IF6bLWrhkF3s9Wsq9D8xybMnrnBpcEYAz/2286648067_1332aa3b43.jpg" width="500" /> </div> </span></p> <p> </p> <p><span style="color: #000000;"><span style="font-size: 14pt; line-height: 115%; font-family: Trebuchet MS, sans-serif;">The common factor? Twitter, the free (at present) service which lets you send a 140-character message, or "tweet", to a site where anyone can read it, though it will only be sent directly to those who have chosen to "follow" you (though if you want, you can pick and choose who you allow to follow you). <a href="http://www.opdmarketingdesign.co.uk/small-business-advice---internet-promotions/making-the-most-of-twitter">Read more.....</a></span><span style="font-size: 14pt; line-height: 115%; font-family: Trebuchet MS, sans-serif;"> </span></span></p> </p> <p><a href="http://opddesignagency.posterous.com/making-the-most-of-twitter">Permalink</a> | <a href="http://opddesignagency.posterous.com/making-the-most-of-twitter#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=OveUqL3PUM0:RHa2IGRsef8:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=OveUqL3PUM0:RHa2IGRsef8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=OveUqL3PUM0:RHa2IGRsef8:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=OveUqL3PUM0:RHa2IGRsef8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=OveUqL3PUM0:RHa2IGRsef8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OveUqL3PUM0:RHa2IGRsef8:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/OveUqL3PUM0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/making-the-most-of-twitter Fri, 03 Sep 2010 10:32:00 -0700 How The Top 10 U.S. Airlines Use Facebook http://feedproxy.google.com/~r/OpdDesignAgency/~3/0L4pGwQACfc/how-the-top-10-us-airlines-use-facebook http://opddesignagency.posterous.com/how-the-top-10-us-airlines-use-facebook <p> <p><span style="border-collapse: separate; color: #000000; font-family: Times New Roman; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; font-size: medium;"><span style="color: #444446; font-family: Arial,sans-serif; font-size: 12px; line-height: 20px; text-align: left;"> </span></span><span style="border-collapse: separate; font-family: Times New Roman; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; font-size: medium;"><span style="color: #444446; font-family: Arial,sans-serif; font-size: 12px; line-height: 20px; text-align: left;"> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;">We all know that social media, and Facebook in particular, are increasingly important marketing channels. The travel industry, which I take a</p> </span></span><span style="border-collapse: separate; font-family: Times New Roman; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; font-size: medium;"><span style="color: #444446; font-family: Arial,sans-serif; font-size: 12px; line-height: 20px; text-align: left;"> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><span> </span><a href="http://www.roamingtales.com/" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">close interest in</a>, has been one of the early adopters for social media marketing. Travel tech website<a href="http://www.tnooz.com/2010/08/18/news/how-the-top-ten-airlines-in-the-world-use-facebook/" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">Tnooz recently</a><span> </span>had a story about how the top 10 airlines worldwide used Facebook.<p /> The Tnooz list was dominated by European and Asian airlines since it was based on <a href="http://www.iata.org/" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">IATA</a><span> </span>data on the scheduled international passengers in 2009 and U.S. airlines derive the bulk of their traffic from domestic flights. (In fact, American Airlines was the only U.S. entry on the list). This got me wondering about the massive U.S. market, so I did some research of my own.</p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;">My list is of the top 10 U.S. airlines, based on 2009 data from the<span> </span><a href="http://www.airlines.org/" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">Air Transport Association</a>. They ranked the airlines by the industry-standard measure of “available seat mile” or ASMs - one seat transported one mile. (For example, an aircraft with 100 passenger seats, flown a distance of 100 miles, produces 10,000 ASMs).</p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;">There were certainly some interesting results. Delta Air, the biggest airline when including Northwest, is also the only one with ticketing functionality built into its Facebook page. (Some others would let you search on the page but the actual results would open in a new window on the corporate website).</p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;">Size of the airline doesn’t always translate into ‘likes’ - Southwest was ranked fourth in terms of ASMs but it was the biggest airline on Facebook by far, with over 900,000 ‘likes’ - 22 times more fans than Delta. The second biggest was JetBlue with just over 300,00 ‘likes’, even though the airline was only ranked seventh over all. (Facebook figures were correct at the time of publication).</p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">Please let us know in the comments about your experiences with airlines on Facebook. Which airlines are getting it right? How important should Facebook be in airlines’ overall marketing strategy?</strong></p> <h2 style="margin: 0px; padding: 0px 0px 15px; border-width: 0px; background-color: transparent; font-size: 15px; line-height: 20px;"><div class='p_embed p_image_embed'> <img alt="Delta" height="100" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/m7BsvllRLdOOmAi95ifCwRUtZh21MluxQiO70JKtwAnMsLgmjqksPf66Em9R/delta.jpg" width="100" /> </div> 1. Delta Air + Northwest</h2> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">ASMs: 196.5 million</strong></p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">Facebook likes: 40,869</strong></p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;">Seemingly alone among all major U.S. airlines, Delta Airlines has integrated ticketing functions into <a href="http://www.facebook.com/delta" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">its Facebook page</a>. You can book on Delta flights without leaving the Facebook page, under the <a href="http://www.facebook.com/delta#%21/delta?v=app_119581404755652" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">Book A Trip tab</a>. The Wall tab defaults to ‘Just Delta; and is currently being used to promote the launch of the Delta iPhone app and destinations such as Hong Kong. Delta’s Info tab advises that it cannot deal with all complaints on Facebook and feedback requiring a response should be sent via the website, by tweeting<a href="http://www.twitter.com/DeltaAssist" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">@DeltaAssist</a><span> </span>or sending a letter. I couldn’t find a separate company-run page for Northwest.</p> <h2 style="margin: 0px; padding: 0px 0px 15px; border-width: 0px; background-color: transparent; font-size: 15px; line-height: 20px;"><div class='p_embed p_image_embed'> <img alt="Aacom" height="100" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/LFMuyWc6Jdtkxm3EzM8IiLpie9B7LYdgWtmen6s3tYNbs60OQxD0orodyt8O/aacom.jpg" width="100" /> </div> 2. American Airlines</h2> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">ASMs: 151.7 million</strong></p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">Facebook likes: 71,465</strong></p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;">American Airlines’<span> </span><a href="http://www.facebook.com/aa" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">Facebook page</a><span> </span>defaults to the Wall, with the ‘Just AA’ filter. It is used to convey information about the frequent flyer program and conduct promotions such as a ticket giveaway for the upcoming John Legend & the Roots concert in New York City. Separate tabs promote AA’s iPhone app, in-flight wifi service and Twitter and YouTube accounts. AA’s Info tab advises that it does not deal with complaints on Facebook and advises feedback to be sent via the website.</p> <h2 style="margin: 0px; padding: 0px 0px 15px; border-width: 0px; background-color: transparent; font-size: 15px; line-height: 20px;"><div class='p_embed p_image_embed'> <img alt="Unitedcom" height="100" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/PQ9u73lPBGxW8zKkCCYg0aL30Frl19ETWuKYoPWoZfm6elIe9eqmNQjkyKx4/unitedcom.jpg" width="100" /> </div> 3. United Airlines</h2> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">ASMs: 122.5 million ASMs (to increase after merger with Continental)</strong></p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">Facebook likes: 149,526</strong></p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;">The<span> </span><a href="http://www.facebook.com/unitedairlines" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">United Airlines Facebook page</a><span> </span>has not been around long, making its following of nearly 150,000 especially impressive. One of the main factors is likely to be the round-trip ticket giveaway sweepstakes for people who ‘like’ the page, which started on July 27 to celebrate the launch of the page. Currently the page defaults to a ‘Win A Flight’ tab with details of the promotion, which runs until September 22. The Wall has United Airlines + Others set as the default filter, and has a lot of travelers exchanging information and asking questions. The page’s Info tab says the airline welcomes honest feedback, though it reserves the right to correct factual errors. In the left-hand sidebar, visitors are told that if they need a response they should contact customer relations via the website or by mail.</p> <h2 style="margin: 0px; padding: 0px 0px 15px; border-width: 0px; background-color: transparent; font-size: 15px; line-height: 20px;"><div class='p_embed p_image_embed'> <img alt="Southwest" height="100" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/vTVEKL3x2NI4fTWppL1mTKaFRk60RjPKf4BuRcG53kDuxPbEWHaEH8QjKyAA/southwest.jpg" width="100" /> </div> 4. Southwest Airlines</h2> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">ASMs: 98.0 million</strong></p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">Facebook likes: 913,816</strong><br style="line-height: 20px;" /> Southwest Airlines has been using social media for a while and it shows - the airline is well on its way to reaching a million ‘likes’ on its<span> </span><a href="http://www.facebook.com/Southwest" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">Facebook page</a>. Currently the page opens at a tab labeled More LUV, with an Orlando vacation package giveaway and streams pulled in from Twitter and YouTube. The Wall defaults to Southwest + Others and shows active engagement from fans; currently there is quite a bit of discussion about Hurricane Earl plus people asking Southwest to start serving their city. Playing off its selling point of no fees for checked bags, Southwest also has a ‘Bags Fly Free’ tab. This provides another forum for people to post short messages, which they can post on their own Facebook profiles via a tick box, and also has fun quizzes about what airlines might charge for next, with possible answers such as toilet paper or seat belts. A sidebar on the left advises customers are to direct complaints or specific issues to the customer service team.</p> <h2 style="margin: 0px; padding: 0px 0px 15px; border-width: 0px; background-color: transparent; font-size: 15px; line-height: 20px;"><div class='p_embed p_image_embed'> <img alt="Continental" height="100" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/MIAJtR9FO74wpjZAS98kkoUMVyhAHZySj4nl4d26PzOelKGL5cqVO5S9wVr1/continental.jpg" width="100" /> </div> 5. Continental Airlines</h2> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">ASMs: 94.3 million (to increase after merger with United)</strong></p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">Facebook likes: 28,187</strong><br style="line-height: 20px;" /> I’m not sure who got there first but Continental Airlines has its <a href="http://www.facebook.com/continentalairlines" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">Facebook page</a><span> </span>at facebook.com/continentalairlines, while facebook.com/continental leads to a German company that makes tires, brake systems and other automotive parts. The page opens to a Travel Advice tab where you can ask advice, give advice or read advice, with recent posts including questions about traveling on a soon-to-expire passport. The Wall defaults to the Just Continental Airlines filter and recent updates include information about rerouting for Hurricane Earl and announcements about competition winners. The ‘More…’ tab includes a Twitter stream and flight info search, with results opening in a new page on Continental.com. A notice in the left-hand sidebar advises customers to direct complaints to the customer service team via the website or mail, if they require a response.</p> <h2 style="margin: 0px; padding: 0px 0px 15px; border-width: 0px; background-color: transparent; font-size: 15px; line-height: 20px;"><div class='p_embed p_image_embed'> <img alt="Usairways1" height="100" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/HVpIFI7SoYANRjG5OqS4byntYf0LDHnK3VEaHvrFZKCqaE2gScccPIlSJUEA/usairways1.jpg" width="100" /> </div> 6. US Airways</h2> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">ASMs: 70.7 million</strong></p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">Facebook likes: 7,420</strong><br style="line-height: 20px;" /> The<span> </span><a href="http://www.facebook.com/USAirways" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">US Airways page</a><span> </span>has a single post dated August 19, which says: “We plan to build out this Facebook page more in the near future. In the meantime, we encourage you to follow us on Twitter where you can get our latest news and updates.” I found the page only because they had the simple URL facebook.com/USAirways; a search for US Airways turned up mostly community pages with Wikipedia content.</p> <h2 style="margin: 0px; padding: 0px 0px 15px; border-width: 0px; background-color: transparent; font-size: 15px; line-height: 20px;"><div class='p_embed p_image_embed'> <img alt="Jetblue" height="100" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/yBiZv4ZHZXfFSvJKP3QUuvEt1exxFn5GpyWD4KjVZSeGgDmTONKXV3XEiz0K/jetblue.jpg" width="100" /> </div> 7. JetBlue Airways</h2> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">ASMs: 32.6 million</strong></p> <p style="margin: 0px; padding: 0px 0px 10px; border-width: 0px; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; background-color: transparent;">Facebook likes: 316,033</strong><br style="line-height: 20px;" /> Unusually, the<span> </span><a href="http://www.facebook.com/JetBlue" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; background-color: #ebeef5; color: #444446; display: inline;">JetBlue Facebook page</a><span> </span>defaults to the Info tab, which includes selling points such as extra leg room and the availability of free DIRECTTV. Like its close competitor Southwest, the airline is very active on social media and this has resulted in an impressive 316,033 ‘likes’ on its page - the second highest of any major U.S. airline. The Wall defaults to Just JetBlue Airways, with posts updating</p> </span></span></p> <div class="moz-signature">-- <br /> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/kwc20iMRsSFVxSEJzfp2ssGElgEDzzul9WwXMpFX68S0aRTbUE5F4hMqgm4I/opd_business_card.jpg"><img alt="Opd_business_card" height="286" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/7rC25OdXCvVlxTpIw7G5H0TpStXs3PrFQNQSXl0nroPsdrvve6RjrzvD4361/opd_business_card.jpg.scaled.500.jpg" width="500" /></a> </div> </div> </p> <p><a href="http://opddesignagency.posterous.com/how-the-top-10-us-airlines-use-facebook">Permalink</a> | <a href="http://opddesignagency.posterous.com/how-the-top-10-us-airlines-use-facebook#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=0L4pGwQACfc:3Dlyg7bxhJw:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=0L4pGwQACfc:3Dlyg7bxhJw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=0L4pGwQACfc:3Dlyg7bxhJw:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=0L4pGwQACfc:3Dlyg7bxhJw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=0L4pGwQACfc:3Dlyg7bxhJw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=0L4pGwQACfc:3Dlyg7bxhJw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/0L4pGwQACfc" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/how-the-top-10-us-airlines-use-facebook Thu, 02 Sep 2010 09:50:00 -0700 Measuring social media marketing success http://feedproxy.google.com/~r/OpdDesignAgency/~3/dIwhhVNr__g/measuring-social-media-marketing-success http://opddesignagency.posterous.com/measuring-social-media-marketing-success <p> <p><a><span style="border-collapse: separate; color: #000000; font-family: Times New Roman; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; font-size: medium;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px; line-height: 17px;"> </span></span><div class="leadParagraph" style="font-weight: bold;"> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">Social media has changed the marketing landscape almost beyond recognition. Businesses of every size can now connect with their customers, competitors and peers in a way that was unimaginable just a couple of years ago.</a></p> </div> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">But social media marketing remains a pretty confused (and confusing) field. Many firms are entering the realm of social media simply because they feel like they should – without having formulated any coherent way of measuring its performance.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">It can be difficult to put a sterling value on social media marketing efforts. But here are some ways that you can measure, improve and quantify the success your social media activities.</a></p> <h3 style=""><a href="http://www.opdmarketingdesign.co.uk">Identify your metrics</a></h3> </a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><strong style="font-weight: bold;"><a href="http://www.opdmarketingdesign.co.uk">Fans, friends and favourites</a></strong><a href="http://www.opdmarketingdesign.co.uk"><br /> This is perhaps the most obvious range of metrics to measure.</a><span><a href="http://www.opdmarketingdesign.co.uk"> </a></span><a href="http://www.opdmarketingdesign.co.uk">Twitter followers, Facebook fans, Digg links and so on constitute the bedrock on which many social media campaigns are built.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><strong style="font-weight: bold;"><a href="http://www.opdmarketingdesign.co.uk">Referrals</a></strong><a href="http://www.opdmarketingdesign.co.uk"><br /> Many marketers measure the success of a social media campaign by looking at the number of page views generated. This is obviously a particularly useful metric for informational, rather than transactional websites.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><strong style="font-weight: bold;"><a href="http://www.opdmarketingdesign.co.uk">Interaction</a></strong><a href="http://www.opdmarketingdesign.co.uk"><br /> Social media marketing is useless if you are simply talking to yourself. So, you might also choose to measure levels of interaction. For example, how many times are you retweeted, and how frequently do users share your posts on Facebook? How many comments do your blog posts generate? This is also a useful way of determining the quality of your output on your chosen social media channels; users will generally only share content that is of particular interest or of particularly high quality – so the higher your levels of interaction, the more successful your efforts.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><strong style="font-weight: bold;"><a href="http://www.opdmarketingdesign.co.uk">Influencers</a></strong><a href="http://www.opdmarketingdesign.co.uk"><br /> Of course, not all followers are of equal importance. Consider retweets on Twitter. While every retweet is welcome, some are more valuable than others. A retweet from a user with 1,000 followers obviously seems more valuable than one from a user with 10 followers. The user with 1,000 followers is likely to be more of an influence within their own network.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">But numbers aren’t necessarily everything. Those 1,000 followers might be in a field completely different to yours. In these cases, a retweet from a user with 100 followers, each with interests similar to yours, may actually be more valuable.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">Influence is therefore very difficult to measure, but is an important concept that should be at the forefront of your social media efforts.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><strong style="font-weight: bold;"><a href="http://www.opdmarketingdesign.co.uk">Conversions</a></strong><a href="http://www.opdmarketingdesign.co.uk"><br /> If you are selling something tangible, you will also probably want to measure conversions. Can you see a sales increase concurrent with a social media campaign? Do certain products perform better than others? Do you see an increase in leads but no improvement in your conversion rate? All of these observations can help you improve your campaigns.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><strong style="font-weight: bold;"><a href="http://www.opdmarketingdesign.co.uk">Customer attrition</a></strong><a href="http://www.opdmarketingdesign.co.uk"><br /> Social media can also help you maintain existing customers. Building your brand through social media can encourage a sense of loyalty amongst your customer base – and, in turn, reduce customer churn. You may therefore want to measure your customer retention rates.</a></p> <h3 style=""><a href="http://www.opdmarketingdesign.co.uk">Benchmark and monitor</a></h3> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">It is important to remember that ‘snapshots’ of these metrics are not useful on their own. You can only measure performance by continually monitoring these figures over an extended period of time. This will help you to identify trends, and determine the impact of your campaigns.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">You should also consider benchmarking your social media performance against your other marketing channels. This will help you to determine which marketing channels yield the best results for your business.</a></p> <h3 style=""><a href="http://www.opdmarketingdesign.co.uk">Remember SEO</a></h3> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">The impact of social media on SEO is often overlooked. Imagine the situation: you share a link to your site on Twitter, and it is retweeted a few dozen times. The link is seen by a blogger, who writes about it. The blog entry appears in the RSS feeds of other bloggers and social media users, who in turn share it or blog about it. In this way you have begun to generate links that are not just generating visits – they are also bolstering your PageRank.</a></p> <h3 style=""><a href="http://www.opdmarketingdesign.co.uk">Think about PR</a></h3> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">‘Conventional’ media outlets are increasingly turning to social media in an effort to dig up stories. Generate a big enough buzz on social media, and you stand a pretty good chance of having your story picked up offline.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">But social media has also changed the PR landscape rather more fundamentally. Through social media, businesses can connect with existing and potential customers in an increasingly direct way. At the same time, though, bad news spreads much faster; just think about the</a><span><a href="http://www.opdmarketingdesign.co.uk"> </a></span><a href="http://www.opdmarketingdesign.co.uk">Paperchase Twitter fiasco</a><span><a href="http://www.opdmarketingdesign.co.uk"> </a></span><a href="http://www.opdmarketingdesign.co.uk">earlier this year. Social media has the power to do great damage to your brand, so it is vital that you keep track of what is being said about you online.</a></p> <p style="font-family: Arial,Helvetica,sans-serif; font-size: 0.85em; margin-top: 0px; margin-bottom: 1.5em; color: #333333; line-height: 1.4em;"><a href="http://www.opdmarketingdesign.co.uk">Social media is gradually transforming the way businesses interact with their customers. Its potential is almost limitless. But, if you are to make the most of these tools, you must ensure that you are measuring your performance effectively.</a></p> <div class="moz-signature">-- <p /> </div> </p> <p><a href="http://opddesignagency.posterous.com/measuring-social-media-marketing-success">Permalink</a> | <a href="http://opddesignagency.posterous.com/measuring-social-media-marketing-success#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=dIwhhVNr__g:QoWMYgqmo1U:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=dIwhhVNr__g:QoWMYgqmo1U:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=dIwhhVNr__g:QoWMYgqmo1U:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=dIwhhVNr__g:QoWMYgqmo1U:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=dIwhhVNr__g:QoWMYgqmo1U:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=dIwhhVNr__g:QoWMYgqmo1U:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/dIwhhVNr__g" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/measuring-social-media-marketing-success Wed, 01 Sep 2010 22:53:00 -0700 Business Benefits From Good SEO http://feedproxy.google.com/~r/OpdDesignAgency/~3/xig2ZJ4BuSE/business-benefits-from-good-seo http://opddesignagency.posterous.com/business-benefits-from-good-seo <p> <p><span style="border-collapse: separate; color: #000000; font-family: Times New Roman; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; font-size: medium;"><span style="color: #333333; font-family: Verdana,Arial,Tahoma,Calibri,Geneva,sans-serif; font-size: 13px;"><a href="http://www.opdmarketingdesign.co.uk">For most new Internet business owners, the most difficult area of their operation is to direct traffic to their site. With millions of websites competing for readership, this becomes a huge challenge, and one that can only be dealt with successfully through good Search Engine Optimization (SEO). These are practices that can bring your site to the top pages of major search engines such as Google, Bing, Yahoo and MSN. Once your website is optimized with proper keyword selection, content and website design, online readers can easily find your site, as it will be seen among the top search engine results whenever they type in the keywords that you have on your site.<p /><br /> SEO experts can assist you with your online goals, and offer services that will bring your site right in front of your target market. Good SEO professionals are well trained in the key concepts of SEO, which include web design, keyword optimization, content building,</a> <span><a href="http://www.opdmarketingdesign.co.uk"> link building</a></span><a href="http://www.opdmarketingdesign.co.uk">, article marketing, forum postings, etc. They often keep themselves updated with the latest trends in search engine practices, and are aware of what is being popularly searched at the moment. With various software and online tools, it is now possible to do these tasks and create an SEO plan that suits your Internet business requirements.<p /><br /> Doing an SEO campaign can be quite tedious, and not all Internet business owners would have the time nor the knowledge to optimize their sites and improve their online revenues. It is a lot easier to just outsource their SEO requirements to reputable SEO companies, that know how to strategize and aim for their target markets. Outsourcing provides many online entrepreneurs the extra time to improve their customer relations, develop new products, conduct research and improve their product lines.<p /> Other useful business marketing blogs can be found at</a> <p /> <a href="http://www.opdmarketingdesign.co.uk">http://www.opdmarketingdesign.co.uk</a><p /> </span></span></p> <div class="moz-signature">-- <br /> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/tllVqndvZXWgYYOvU9cII6WlYcs9dp0zny3YHPvRnFET2mgeQUmmFWpGyYLG/opd_business_card.jpg"><img alt="Opd_business_card" height="286" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/95PhpbkOyOYr2h0ICVY9lWMHF6mJwzTWD0GluvxAHla6O1PSZBjJ1FTvUiea/opd_business_card.jpg.scaled.500.jpg" width="500" /></a> </div> </div> </p> <p><a href="http://opddesignagency.posterous.com/business-benefits-from-good-seo">Permalink</a> | <a href="http://opddesignagency.posterous.com/business-benefits-from-good-seo#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=xig2ZJ4BuSE:tMaiyosWqkQ:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=xig2ZJ4BuSE:tMaiyosWqkQ:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=xig2ZJ4BuSE:tMaiyosWqkQ:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=xig2ZJ4BuSE:tMaiyosWqkQ:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=xig2ZJ4BuSE:tMaiyosWqkQ:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=xig2ZJ4BuSE:tMaiyosWqkQ:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/xig2ZJ4BuSE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/business-benefits-from-good-seo Wed, 01 Sep 2010 07:53:57 -0700 OPD Design Agency's News: Join the conversation on our new Facebook 'Like' page http://feedproxy.google.com/~r/OpdDesignAgency/~3/9CKOlbNW3Mo/opd-design-agencys-news-join-the-conversation-0 http://opddesignagency.posterous.com/opd-design-agencys-news-join-the-conversation-0 <p> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/2PGzgMeCpD6a6iWYp8ZXpNTJUxdDvFkNVIkHQRIKPCICVWRdBzC3nzIrQ6YR/116048-magic-marker-icon-socia.png"><img alt="116048-magic-marker-icon-socia" height="500" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/qnvZbE78Vyg501pIdSnqW5oOu5OIe89dRbG97TONhuPugdF0bDbigmPc1C1Y/116048-magic-marker-icon-socia.png.scaled.500.jpg" width="500" /></a> </div> <p> <span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Times New Roman; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; font-size: medium;"><span style="color: rgb(51, 51, 51); font-family: lucida grande,tahoma,verdana,arial,sans-serif; font-size: 11px; text-align: left;"><big style="margin: 0px; padding: 0px;"><big style="margin: 0px; padding: 0px;">"...never underestimate the power of good design!"<span class="Apple-converted-space" style="margin: 0px; padding: 0px;"> </span> <p style="margin: 15px 0px; padding: 0px; line-height: 1.5em;">A great place to keep up to date with the latest Design and Marketing News.</p> <p style="margin: 15px 0px; padding: 0px; line-height: 1.5em;">A very useful resource for the design professional or anyone who is passionate about design, technology, gadgets, and marketing. Click on the link below</p> </big></big> <p style="margin: 15px 0px; padding: 0px; line-height: 1.5em;"><big style="margin: 0px; padding: 0px;"><big style="margin: 0px; padding: 0px;"><a href="http://www.facebook.com/pages/OPD-Design-Agency/139597836081066?v=wall&ref=ts" style="margin: 0px; padding: 0px; color: rgb(40, 13, 78); text-decoration: none;">OPD Design Agency on Facebook</a></big></big></p> </span></span></p> </p> <p><a href="http://opddesignagency.posterous.com/opd-design-agencys-news-join-the-conversation-0">Permalink</a> | <a href="http://opddesignagency.posterous.com/opd-design-agencys-news-join-the-conversation-0#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=9CKOlbNW3Mo:7g4lj-xE6xA:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=9CKOlbNW3Mo:7g4lj-xE6xA:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=9CKOlbNW3Mo:7g4lj-xE6xA:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=9CKOlbNW3Mo:7g4lj-xE6xA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=9CKOlbNW3Mo:7g4lj-xE6xA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=9CKOlbNW3Mo:7g4lj-xE6xA:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/9CKOlbNW3Mo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/opd-design-agencys-news-join-the-conversation-0 Tue, 31 Aug 2010 11:35:00 -0700 Lights Above, Lights Below http://feedproxy.google.com/~r/OpdDesignAgency/~3/OEt3xl1uJrE/lights-above-lights-below http://opddesignagency.posterous.com/lights-above-lights-below <p> <p>Where do you have all of your lamps? Above? To the side? All around? How about you get some lamps that sit on the ground and some other lamps that sit above your head? How about a collection of lamps that works in basically any position? Take a look at this “7/7 Lights” lamp collection by Albertine van Iterson. Each lamp is made out of its own materials, has its own identity, and require slightly different treatments. Yet at the same time, they’re all part of the same family. <p /> How you interact with this set of lamps is entirely up to you. Get a bunch of the wood ones and let them all fly above your head. Get a few metal lamps and lie them around your lovely wood-floored no-cat apartment. Or get them all, all the different sorts of lamps in the 7/7 Lights series, place them all around your huge house! <p /> It’s a lamp family.</p> <p><a href="http://www.opdinteriors.co.uk">http://www.opdinteriors.co.uk</a></p> <p><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/U6qWyo5PQ8ZzgcdLOpwL6CtAehSpDleichrmTiV8pJd6ro5ZqLx9HV1DYiFr/77lights01.jpg"><img alt="77lights01" height="354" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/UXwCe04YHuNeQZXEAowZ51TgQz6YrsQmzmdie1UyfgboAgpGdOwxBbSdVjNP/77lights01.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/iTbzKbOEPW0oiu3ryN41EZWaVgwbQdHoCcsAenMCOv0lfoVd5OemgWbbUVd8/77lights02.jpg"><img alt="77lights02" height="354" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/stodO2VAWqA6SnMMotQSB3tmeVKSO9k02JXgndDpbmH1h3YqU7stFsPs8FEw/77lights02.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/W12SeJBQxEXTlBPqsxibiHrykrvyBbRbyojzKApugcXSF34iGCdUZlLPORE6/77lights03.jpg"><img alt="77lights03" height="354" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/5yDpfcFmw1NpRNJdjjNzS89KtpDqVSHtjveh4195gy7BDxZj1uR2dCtGP8fC/77lights03.jpg.scaled.500.jpg" width="500" /></a> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/YysrXeEXv0heofAf8WVRallOPsMHias7UlEEepHaxAxk8uYEjjD7lsRmKp9p/77lights04.jpg"><img alt="77lights04" height="354" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/tl2TjvjEjYjXHLF7OYQZ8RQIcjBOMgc8cxojiBlAvr6iqv2B1yQpqvcxLxbw/77lights04.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://opddesignagency.posterous.com/lights-above-lights-below">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://opddesignagency.posterous.com/lights-above-lights-below">Permalink</a> | <a href="http://opddesignagency.posterous.com/lights-above-lights-below#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=OEt3xl1uJrE:2JR5p2Rt3o8:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=OEt3xl1uJrE:2JR5p2Rt3o8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=OEt3xl1uJrE:2JR5p2Rt3o8:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=OEt3xl1uJrE:2JR5p2Rt3o8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=OEt3xl1uJrE:2JR5p2Rt3o8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=OEt3xl1uJrE:2JR5p2Rt3o8:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/OEt3xl1uJrE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/lights-above-lights-below Tue, 31 Aug 2010 07:37:00 -0700 Gmail Priority Inbox Launches: The Impact of the Priority Inbox http://feedproxy.google.com/~r/OpdDesignAgency/~3/JUnQ7GmT3ns/gmail-priority-inbox-launches-the-impact-of-t-0 http://opddesignagency.posterous.com/gmail-priority-inbox-launches-the-impact-of-t-0 <p> <p>We can see why. We’ve had the chance to test out Priority Inbox for the last few days and discuss the new feature with Gmail Product Director Keith Coleman, and we’re impressed. Our inboxes get filled with hundreds of e-mails daily, but only a few of them require our immediate attention. Even with dozens of Gmail filters, important messages often get lost in the pile, leading to lost opportunities or missed meetings.</p> <p>Priority Inbox, while not perfect, is a dramatic step toward solving that problem. Important messages bubble to the top, while e-mails that still require attention can sit in the Starred section until they’re addressed. It basically takes the Gmail Multiple Inboxes feature and adds a smart algorithm for cherry picking the threads that require your attention.</p> <p>Coleman says that the company has been working on the feature for 18 months, but the original version of Gmail had something similar to this before it launched, but was removed because it simply wasn’t ready for mass consumption. Now it is refined enough for use by all.</p> <p><a href="http://www.opdmarketingdesign.co.uk">www.opdmarketingdesign.co.uk</a><br /> 01904 629 323<br /> <a href="mailto:marketing@opddesignagency.co.uk" class="moz-txt-link-abbreviated">marketing@opddesignagency.co.uk</a><p /> </p> <div class="moz-signature">-- <br /> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/CwQxzuKDMyS6Ey4QZY2OArMk6g1OAinZkiUk053rerpQPmiRaFZMmsRvMqqN/unknownname.jpg"><img alt="Unknownname" height="286" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/aQak4AtJrpu8X7k2HxsffBAdh0sLcgBlqPKbcHjL0gFFPA3IF9xu6SVG5vqR/unknownname.jpg.scaled.500.jpg" width="500" /></a> </div> </div> </p> <p><a href="http://opddesignagency.posterous.com/gmail-priority-inbox-launches-the-impact-of-t-0">Permalink</a> | <a href="http://opddesignagency.posterous.com/gmail-priority-inbox-launches-the-impact-of-t-0#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=JUnQ7GmT3ns:XIHzq7HnkfU:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=JUnQ7GmT3ns:XIHzq7HnkfU:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=JUnQ7GmT3ns:XIHzq7HnkfU:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=JUnQ7GmT3ns:XIHzq7HnkfU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=JUnQ7GmT3ns:XIHzq7HnkfU:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=JUnQ7GmT3ns:XIHzq7HnkfU:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/JUnQ7GmT3ns" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/gmail-priority-inbox-launches-the-impact-of-t-0 Tue, 31 Aug 2010 07:35:00 -0700 Gmail Priority Inbox Launches: The Impact of the Priority Inbox http://feedproxy.google.com/~r/OpdDesignAgency/~3/EQxJdMWx4hM/gmail-priority-inbox-launches-the-impact-of-t http://opddesignagency.posterous.com/gmail-priority-inbox-launches-the-impact-of-t <p> <p>We can see why. We’ve had the chance to test out Priority Inbox for the last few days and discuss the new feature with Gmail Product Director Keith Coleman, and we’re impressed. Our inboxes get filled with hundreds of e-mails daily, but only a few of them require our immediate attention. Even with dozens of Gmail filters, important messages often get lost in the pile, leading to lost opportunities or missed meetings.</p> <p>Priority Inbox, while not perfect, is a dramatic step toward solving that problem. Important messages bubble to the top, while e-mails that still require attention can sit in the Starred section until they’re addressed. It basically takes the Gmail Multiple Inboxes feature and adds a smart algorithm for cherry picking the threads that require your attention.</p> <p>Coleman says that the company has been working on the feature for 18 months, but the original version of Gmail had something similar to this before it launched, but was removed because it simply wasn’t ready for mass consumption. Now it is refined enough for use by all.</p> <p><a href="http://www.opdmarketingdesign.co.uk">www.opdmarketingdesign.co.uk</a><br /> 01904 629 323<br /> <a href="mailto:marketing@opddesignagency.co.uk" class="moz-txt-link-abbreviated">marketing@opddesignagency.co.uk</a><p /> </p> <div class="moz-signature">-- <br /> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/fZ9Wv25AXLwFchzO8jkRmADpfCsdxYcIWGc4TrleCqm2mRCJqZ0LYf7dPrdz/opd_business_card.jpg"><img alt="Opd_business_card" height="286" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/BJNFE5ZMkTxBKitIhpaq2cDyq0yjm1doYxOxYLpH7ghromc9Pu3jkCU7Zm3X/opd_business_card.jpg.scaled.500.jpg" width="500" /></a> </div> </div> </p> <p><a href="http://opddesignagency.posterous.com/gmail-priority-inbox-launches-the-impact-of-t">Permalink</a> | <a href="http://opddesignagency.posterous.com/gmail-priority-inbox-launches-the-impact-of-t#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=EQxJdMWx4hM:Jw6wxXlAzIc:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=EQxJdMWx4hM:Jw6wxXlAzIc:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=EQxJdMWx4hM:Jw6wxXlAzIc:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=EQxJdMWx4hM:Jw6wxXlAzIc:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=EQxJdMWx4hM:Jw6wxXlAzIc:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=EQxJdMWx4hM:Jw6wxXlAzIc:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/EQxJdMWx4hM" height="1" width="1"/> http://opddesignagency.posterous.com/gmail-priority-inbox-launches-the-impact-of-t Tue, 31 Aug 2010 07:29:23 -0700 Gmail Priority Inbox Launches: Your E-mail Will Never Be the Same http://feedproxy.google.com/~r/OpdDesignAgency/~3/LfgY-GVAwTM/gmail-priority-inbox-launches-your-e-mail-wil http://opddesignagency.posterous.com/gmail-priority-inbox-launches-your-e-mail-wil <p> Today, Google will begin rolling out Priority Inbox for Gmail, a new feature for managing massive amounts of e-mail. Your inbox will never be the same again. <p>Priority Inbox is Google’s attempt to solve the e-mail woes of Gmail power users. At its core, the feature is an algorithm; Priority Inbox uses information such as keywords, the people you e-mail the most and your e-mail habits to select the most pressing e-mails in your inbox. Those e-mails are brought to the top of your Gmail and marked as important so you deal with them first.</p> <p>Priority Inbox is also an adaptive algorithm. Marking items as important or unimportant teaches the system what types of messages you deem the most urgent. You can also use Gmail’s filters to automatically mark certain messages as important (for example, from your boss or your spouse),</p> <p>The new feature appears as a new menu item just above the “Inbox” link. Instead of indicating how many unread e-mails you have in your inbox, Priority Inbox only displays how many priority e-mails still require your attention. These appear at the top of Gmail as “Important and unread.”</p> <p>The second layer of the new layout is your starred e-mails. These messages appear in their own section under the Priority Inbox. The goal is to get users to star important e-mails they have read but for whatever reason still need in their inboxes. Under the “Starred” section is “Everything else,” which contains the rest of your unarchived inbox.</p> <div class="moz-signature">-- <br /> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/bBwCSP3WAixLyzhQsJmYu6GwODwz7DWf21YbPpwzJRpJyxVoc0Bb1A1MkXgm/opd_business_card.jpg"><img alt="Opd_business_card" height="286" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/GHohVvsUDyP8dZNxMN7bsCWY9UpXhdDSrEeDHvGdS5xNySCy7bIADKM3dwvN/opd_business_card.jpg.scaled.500.jpg" width="500" /></a> </div> </div> <p></p><p><div class='p_embed p_image_embed'> <img alt="Gmail-priority-inbox-225" height="225" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/4DpqthDbuxXae6UEb5apTrj1ntbFRUp4gBAttBG9EToOTumMmj5coflHk2A5/gmail-priority-inbox-225.jpg" width="225" /> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/ZhU31lovp1zq705C0xqfxrTgWOdbtVdgZw8dlChL5HfbcH2jsmVMOHv4DEJE/PriorityInbox.jpg"><img alt="Priorityinbox" height="234" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/7eHekDM4tZLnt7Cg7hhNrQiq8suiI5nj7FjCxzlinw66yX5MA3QR28PVptA8/PriorityInbox.jpg.scaled.500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://opddesignagency.posterous.com/gmail-priority-inbox-launches-your-e-mail-wil">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://opddesignagency.posterous.com/gmail-priority-inbox-launches-your-e-mail-wil">Permalink</a> | <a href="http://opddesignagency.posterous.com/gmail-priority-inbox-launches-your-e-mail-wil#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=LfgY-GVAwTM:R_wmWm8xmt8:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=LfgY-GVAwTM:R_wmWm8xmt8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=LfgY-GVAwTM:R_wmWm8xmt8:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=LfgY-GVAwTM:R_wmWm8xmt8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=LfgY-GVAwTM:R_wmWm8xmt8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=LfgY-GVAwTM:R_wmWm8xmt8:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/LfgY-GVAwTM" height="1" width="1"/> http://opddesignagency.posterous.com/gmail-priority-inbox-launches-your-e-mail-wil Sun, 29 Aug 2010 03:16:00 -0700 LinkedIn on Top of Social Media Marketing List http://feedproxy.google.com/~r/OpdDesignAgency/~3/rfxQ90ScL2U/linkedin-on-top-of-social-media-marketing-lis http://opddesignagency.posterous.com/linkedin-on-top-of-social-media-marketing-lis <p> <p><span style="color: #000000;"><div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/TeTk9qAqcgxC054DocJmuxUkXSMYXAKXy441ytdxVMJ6JVwjMCFAFK5eJRo2/kingfishsocialnetworkaugust201.jpg"><img alt="Kingfishsocialnetworkaugust201" height="303" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/TlxpwvEDsoHK89OCIV7bvzh3ZvP2GZBLqP43ETLGnDJe6FVdmm2mL0fL3FOg/kingfishsocialnetworkaugust201.jpg.scaled.500.jpg" width="500" /></a> </div> </span></p> <p><span style="border-collapse: separate; font-family: Times New Roman; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; color: #000000;"> <span style="font-family: Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 18px;"> </span></span></p> <p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline;"><span style="color: #000000;">Social media is getting hotter, as almost everyone who accesses the Internet has his or her presence in one or more social media sites. Some of them are active participant, while others are hooked to it, but seldom anyone is immune to it.</span></p> <p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline;"><span style="color: #000000;">But, which social media is the marketers’ favorite when it comes to distributing marketing dollars?</span></p> <p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline;"><span style="color: #000000;">In a study conducted by King Fish Media, Hubspot and Junta 42, it was found that LinkedIn is at the top of the chart, followed by Twitter and Facebook.</span></p> <p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline;"><span style="color: #000000;">87% of the survey participant said they include LinkedIn in their social media strategy, and 12% said they are planning to add it to the equation. 84% marketers consider twitter when framing a marketing budget, while another 16% said they will add soon. As long as Facebook is concerned, only 78% use it, while 22% said they are planning to use this social media marketing tool.</span></p> <p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline;"><span style="color: #000000;">Almost all the big social media websites<span style="font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline; text-decoration: underline; border-width: 0px; padding: 0px; margin: 0px;"><span> </span></span><span> </span>featured in the list, but what was missing noticeably was MySpace. Well, it was not missing entirely, but seeing the success it once enjoyed, the current status is akin to disappearing for MySpace. A mere 9% people said they use MySpace, and same percentage of people said they will use it in future (See image for the complete survey data).</span></p> <p> </p> </p> <p><a href="http://opddesignagency.posterous.com/linkedin-on-top-of-social-media-marketing-lis">Permalink</a> | <a href="http://opddesignagency.posterous.com/linkedin-on-top-of-social-media-marketing-lis#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=rfxQ90ScL2U:4mnBv6-nLpk:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=rfxQ90ScL2U:4mnBv6-nLpk:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=rfxQ90ScL2U:4mnBv6-nLpk:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=rfxQ90ScL2U:4mnBv6-nLpk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=rfxQ90ScL2U:4mnBv6-nLpk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=rfxQ90ScL2U:4mnBv6-nLpk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/rfxQ90ScL2U" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/linkedin-on-top-of-social-media-marketing-lis Sun, 29 Aug 2010 03:12:48 -0700 Social Media Marketing to Baby Boomers... http://feedproxy.google.com/~r/OpdDesignAgency/~3/VuaINnpqT1k/social-media-marketing-to-baby-boomers http://opddesignagency.posterous.com/social-media-marketing-to-baby-boomers <p> <span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Times New Roman; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; font-size: medium;"><span style="color: rgb(51, 51, 51); font-family: Arial,Helvetica,sans-serif; font-size: 14px; line-height: 22px; text-align: left;">Facebook is not just for kids anymore, nor is LinkedIn, Twitter, YouTube or the many other popular social media platforms and services. As today's<span class="Apple-converted-space"> </span><a href="http://www.pewinternet.org/" target="_blank" style="color: rgb(10, 84, 168); text-decoration: none;">Pew Research Center</a><span class="Apple-converted-space"> </span>study entitled "<a href="http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx" target="_blank" style="color: rgb(10, 84, 168); text-decoration: none;">Older Adults and Social Media</a>" concludes, "Social networking use among those ages 50 and older nearly doubled over the past year." In fact, the fastest growing demographic of social networking users consists of Baby Boomers ages 50 to 64. Nearly half (47 percent) of internet users ages 50-64 and about one in four (26 percent) users age 65 and older now use social networking sites, according to the study.<p /> If your business or marketing department has dismissed Facebook and other social networking venues or social media platforms as digital playgrounds for indolent teenagers and twenty-somethings, this Pew Research Center study should be the blaring wake-up call to get you thinking otherwise.<span class="Apple-converted-space"> </span><p /> More and more older adults are spending increasing amounts of time on the internet and on social media sites in particular. As you might suspect, they are connecting with old friends, keeping in touch with family members, building personal and professional networks to help find jobs and advance careers, and managing their daily communications. And wherever your company's targeted demographic or secondary market is spending increasing amounts of time, you should be shifting increasing focus on your marketing efforts.<span class="Apple-converted-space"> </span><p /> Even if you have a well-established social media presence, this recent study serves to increase awareness of the potential demographic you're reaching via social media. As a result, you may want to revisit your messaging, so it resonates beyond the younger set and has more of cross-generational appeal. In other words, language like "Hey, check this out" or "You guys are gonna love this" might not be your best play.<p /> Assuming you have a business-aligned communication strategy that supports your consumer-related goals, you should already have a strategy for reaching your demographic. If that demographic includes consumers 50 years of age and older, make sure your strategy applies to your social media marketing and consumer-relations efforts as well.</span></span> </p> <p><a href="http://opddesignagency.posterous.com/social-media-marketing-to-baby-boomers">Permalink</a> | <a href="http://opddesignagency.posterous.com/social-media-marketing-to-baby-boomers#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=VuaINnpqT1k:fEUL6X2utP8:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=VuaINnpqT1k:fEUL6X2utP8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=VuaINnpqT1k:fEUL6X2utP8:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=VuaINnpqT1k:fEUL6X2utP8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=VuaINnpqT1k:fEUL6X2utP8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=VuaINnpqT1k:fEUL6X2utP8:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/VuaINnpqT1k" height="1" width="1"/> http://files.posterous.com/user_profile_pics/634916/opd_logo_16_jun_2010_-spp.jpg http://posterous.com/users/5BclcgwxE8lr OPD Design Agency opddesignagency OPD Design Agency http://opddesignagency.posterous.com/social-media-marketing-to-baby-boomers Thu, 26 Aug 2010 22:27:51 -0700 African Interior Design Tips...... http://feedproxy.google.com/~r/OpdDesignAgency/~3/CK4g-ne1RyU/african-interior-design-tips http://opddesignagency.posterous.com/african-interior-design-tips <p> <div class='p_embed p_image_embed'> <img alt="African-themed-room" height="350" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/88OP4AkMWY6o9dxw5Y7A7PHN1Yc3KnB5xrDqs0P7zu6h3qUNHwbdDN8n8l4u/african-themed-room.jpg" width="490" /> </div> <p> </p><p><a href="http://www.opdinteriors.co.uk/african-styles"><span class="apple-style-span"><span style="font-size: 13.5pt; line-height: 115%; font-family: Arial,sans-serif; color: black;">Traditional African design is simple, classic, sparsely furnished, and includes art work and accessories inspired by nature, tribal ceremonies, and spiritual beliefs. Warm neutral colors accented with darker deep rich colors create a stunning effect....</span></span></a><span style="color: black;"></span></p> <br /> <div class="moz-signature">-- <p /> </div> </p> <p><a href="http://opddesignagency.posterous.com/african-interior-design-tips">Permalink</a> | <a href="http://opddesignagency.posterous.com/african-interior-design-tips#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=CK4g-ne1RyU:_wWExiWjoEE:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=CK4g-ne1RyU:_wWExiWjoEE:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:KwTdNBX3Jqk"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=CK4g-ne1RyU:_wWExiWjoEE:KwTdNBX3Jqk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=CK4g-ne1RyU:_wWExiWjoEE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=CK4g-ne1RyU:_wWExiWjoEE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=CK4g-ne1RyU:_wWExiWjoEE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/CK4g-ne1RyU" height="1" width="1"/> http://opddesignagency.posterous.com/african-interior-design-tips Thu, 26 Aug 2010 22:13:55 -0700 American Interior Design Tips......... http://feedproxy.google.com/~r/OpdDesignAgency/~3/DZuAReODheM/american-interior-design-tips http://opddesignagency.posterous.com/american-interior-design-tips <p> <p><a href="http://www.opdinteriors.co.uk/american-style"><span class="apple-style-span"><span style="font-size: 13.5pt; line-height: 115%; font-family: Arial,sans-serif; color: black;">Americana decorating describes a style that is both appealing and casual - Patriotic Theme. It is full of easy to care for materials that make it perfect for families with children....</span></span></a><span style="color: black;"></span></p> <div class="moz-signature">-- <p /> </div> <p><div class='p_embed p_image_embed'> <img alt="Sauna_powder_room_1" height="259" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/gCf9Qv243eCjp3EguivjpFKPjcjeETTy3nFUmFEhRPyiOEQSxi8nMHM2yPd2/Sauna_Powder_Room_1.jpg" width="318" /> <img alt="Sauna_powder_room_2" height="241" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/fAS2VrLbr4j47volSa6dalpbc2jVU8z6RDZ3oKNM82W9PecDQXQ3deyxb917/Sauna_Powder_Room_2.jpg" width="318" /> <img alt="Sauna_powder_room_3" height="320" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/DZEBieQqyvbCYP2Hvb4YAYH1zidhdUdQ82V7r21TGX5mEfujxlhb52kkGWgN/Sauna_Powder_Room_3.jpg" width="240" /> <div class='p_see_full_gallery'><a href="http://opddesignagency.posterous.com/american-interior-design-tips">See the full gallery on Posterous</a></div> </div> </p> </p> <p><a href="http://opddesignagency.posterous.com/american-interior-design-tips">Permalink</a> | <a href="http://opddesignagency.posterous.com/american-interior-design-tips#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=DZuAReODheM:pRAUmIDDOfo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=DZuAReODheM:pRAUmIDDOfo:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=DZuAReODheM:pRAUmIDDOfo:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=DZuAReODheM:pRAUmIDDOfo:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=DZuAReODheM:pRAUmIDDOfo:gIN9vFwOqvQ"><img 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href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=DZuAReODheM:pRAUmIDDOfo:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=DZuAReODheM:pRAUmIDDOfo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=DZuAReODheM:pRAUmIDDOfo:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=DZuAReODheM:pRAUmIDDOfo:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=dnMXMwOfBR0" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/DZuAReODheM" height="1" width="1"/> http://opddesignagency.posterous.com/american-interior-design-tips Thu, 26 Aug 2010 21:49:21 -0700 Social media 'vital' to online marketing http://feedproxy.google.com/~r/OpdDesignAgency/~3/0jkxHiVz4RA/social-media-vital-to-online-marketing http://opddesignagency.posterous.com/social-media-vital-to-online-marketing <p> <span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Times New Roman; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px;"><span style="color: rgb(51, 51, 51); font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 15px; text-align: left;">UK businesses could be among those to be interested in the views of one expert regarding social media as a marketing tool.<p /> Gordon Borrell, chief executive officer at<span class="Apple-converted-space"> </span><a href="http://www.borrellassociates.com/" target="_blank" style="margin: 0px; padding: 0px; border-width: 0px; font-weight: normal; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline; color: rgb(0, 112, 74); text-decoration: underline;">Borrell Associates</a>, said social media 'basically puts a magnifying glass' on the most powerful sales driver.<p /> The expert said word of mouth advertising, which used to require a lot of time and effort, has now been exaggerated by social media platforms such as Twitter.<p /> 'Today, someone can tweet about Vinny's Pizza, on Market Street, having the greatest pizza in town, and thousands of people might see it within a few hours,' he said.<p /> 'We hear a lot about the internet disintermediating newspapers and television, but the biggest opportunity of all, I believe, is the disintermediation of the small gaggle of people, who could make or break a business by talking to others.'<p /> The comments follow the publication of a report by Pivot, which revealed that almost two-thirds (63 per cent) of advertising agencies and brand marketers have already implemented social media marketing programmes</span></span> <div class="moz-signature">-- <br /> <div class='p_embed p_image_embed'> <a 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</div><img src="http://feeds.feedburner.com/~r/OpdDesignAgency/~4/0jkxHiVz4RA" height="1" width="1"/> http://opddesignagency.posterous.com/social-media-vital-to-online-marketing Thu, 26 Aug 2010 21:41:35 -0700 Asian Interior Design Tips..... http://feedproxy.google.com/~r/OpdDesignAgency/~3/yo0FRgXB9Vk/asian-interior-design-tips http://opddesignagency.posterous.com/asian-interior-design-tips <p> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/opddesignagency/8ylZFTHnqk8osIuurnQg9DwyCeSX3Vwhvu0nRvt9C8vBVOTYeRIER9HLq3Yu/asian_style_1.jpg"><img alt="Asian_style_1" height="333" src="http://posterous.com/getfile/files.posterous.com/opddesignagency/2SXVITtVLysls3ZAnA1iygA8NO5Tq3yz1DCed0RNWpaeG9k6m1xNTgj8emXs/asian_style_1.jpg.scaled.500.jpg" width="500" /></a> </div> <p> </p><p><a href="http://www.opdinteriors.co.uk/asian-style"><span class="apple-style-span"><span style="font-size: 13.5pt; line-height: 115%; font-family: Arial,sans-serif; color: black;">Asian style interior design, sometimes called Oriental, showcases the cultures of Japan, China, Vietnam, Thailand, and other prominent Eastern societies.....</span></span></a><span style="color: black;"></span></p> <br /> <div class="moz-signature">-- <p /> </div> </p> <p><a href="http://opddesignagency.posterous.com/asian-interior-design-tips">Permalink</a> | <a href="http://opddesignagency.posterous.com/asian-interior-design-tips#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=yo0FRgXB9Vk:dUIcoPZyPKA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/OpdDesignAgency?a=yo0FRgXB9Vk:dUIcoPZyPKA:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/OpdDesignAgency?i=yo0FRgXB9Vk:dUIcoPZyPKA:-BTjWOF_DHI" border="0"></img></a> <a 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