The Old Way

Almost all enterprise applications follow the same architectural pattern: a single all-encompassing framework housing the data, logic, and presentation layers.  When applied to large-scale applications such as enterprise software, which must cater to the needs of lots of users with many different features, it creates some problems:

1. Everything that you use in the application must be written in this framework.  You might really like X, but if you want to use in your application, you’d have to re-write X in its framework.
2. No framework is optimal for all possible features.  For example, order processing and accounting are highly structured, whereas web content management deals primarily with non-structured data.  A relational database driven framework that is well suited for traditional ERP could thus be poorly suited for web content management, and vice versa.

This is why we often hear enterprise users say “We chose [fill in name of your software] because it was good at [fill in the good features], but it’s really not too good at [all the other stuff].”  Conversely, because vendors think this is the only way to build software, they often have to bundle so-so features with their core strengths to create a competitive “enterprise offering.”

A Better Way to Do It?

Sometimes it just takes a shift in the perspective.

Could enterprise software could be built as mash ups of components based on open standards?

Would that make writing business software as easy–and as fun–as putting together blogs with videos, tweets, and maps?

Let’s Try it with Open Source

We’re going to try to do exactly that with opentaps 2.  We plan on building off the OSGi standard and the new Apache Geronimo 3 application server on the server side and the new HTML5 standard for client side applications to create this new kind of enterprise software.  Take a look at our plans for opentaps 2 and follow us.

Universal data layer

Today’s business software is still driven by tables in a database, even though relevant data is likely to reside anywhere — in a database, a document, or over the web through an API.  The answer is using the domain driven architecture to interface with multiple sources of data.

API instead of UI

With the emergence of the new web architecture, the rise of a multitude of mobile platforms, and the increasing importance of open API’s, separating view from logic has become a necessity.  Therefore, new versions of opentaps will provide an API layer without a “chosen” UI framework.  This will opentaps up to developers of any platform or framework to implement applications based on the opentaps API.

Smaller “Units of Work” Applications

Instead of carrying the entire feature set in one application/framework/database, we will break it up into a series of independent mini-applications.  Each mini-application may have some internal data model which is invisible to its peers, and all the mini-applications will interface through a common data model.  This would make the mini-applications both easier to develop and maintain and less costly to run.  Each module could be developed, maintained, and supported by independent and specialized groups.  Infrequently used modules could be run as needed with Amazon EC2 spot instances or their equivalents, thus significantly reducing the hardware resources required.

Asynchronous Interactions

We’re too used to waiting.  The web has conditioned us to the synchronous request-wait-response cycle.  But mobile devices and partner systems connecting through API’s could give users a smoother, faster experience through an asynchronous cycle, where they process user requests immediately and then batch the results to be sent over the web.  For example, products could be downloaded locally to a tablet, and orders could be created and then sent to server-side for processing while new orders are taken.  The new version of opentaps will intelligently handle asynchronous requests from a variety of clients.

We are entering a new computing wave, where a new technology platform will revolutionize software.

In each previous wave, there has been a defining piece of software.  This is the software which defined that computing era — why computers were bought and what they were used for.  It leveraged the full potential of the available platform., enabled things which were not possible before, and, in the process, drove the adoption of the underlying platform:

Mainframes

The mainframe era was all about data processing. The defining app of the mainframe era was the database. Databases power all the big mainframe software which run airlines, banks, utilities, governments, and universities.  It was these database-driven applications which made all those big organizations buy mainframes — even today.

PC’s

The PC made computing smaller — “personal” — and the defining app of the PC era was the spreadsheet. The Mac may have been cooler, but it’s not called the “PC Era” for nothing: Spreadsheets turned the personal computer from a toy into a ubiquitous business tool, which in turn drove the adoption of PC’s and turned Microsoft into a giant .

Web

Why do you use the web?  Because of content.  A recipe.  An article.  A post or tweet from a friend.  The web is ultimately about content, and the defining app of the web era is the blog. The blog is the simplest, most popular content creation system, and its simplicity is helping us create content at a torrential pace.   This vast ocean of content is what makes Google useful.  YouTube, Facebook, and Twitter are really blogs in extremis: even simpler and more connected ways to publish content.  And because of all the blogs, YouTube, Facebook, Twitter, etc., we’re on the web more than ever.

Do You See a Pattern Yet?

In every computing wave, the defining app has become:

• Smaller
• More distributed
• Less structured data
• More fun

Mobile

So what will be the defining app of the Mobile era?  Something which runs on smaller devices, is highly distributed, yet also highly connected, and very entertaining.

The defining app of the Mobile era will be games: Massively multi-player games which connect and entertain all of us.   It doesn’t mean that we should all go write (or play) games, but we should all start thinking “How can what-I-do be more like Farmville or World of Warcraft?”

Apparently, they started out making a quote management system with a lot more features.  Then they realized what people really needed was simply contact management.

The moral of the story?

We made it too complicated, and in that effort, were blind to the realization that elegance comes from simplicity.

How simple?

Every one of the major software categories has only two words—that’s all it takes to describe it.

But making something a platform is not going to make you an instant success. A platform needs a killer app.

Accessibility [is] the most important thing in the computing world.

The. Most. Important. Thing.

- From Stevey’s Google Platforms Rant

We’re all trained to view Media as a place to broadcast our messages.  But if we start measuring a two-way dialogue like this post suggests, it’d be a fundamental shift of marketing — and business in general — for the better.

PS: The good news is that your competitors haven’t gotten there yet — the metrics Avinash’s post suggests aren’t readily available.  If you’re really luck, maybe your competitors are still wondering what the “economic value” of social media is!

“People tell me that content is king, but that is not true at all,” says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the digital-media unit of Publicis Groupe SA. “Most people make money pointing to content, not creating, curating or collecting content.”

Which begs the question: If content has no value, then why are we creating it?  Why are so many online marketers rushing to create blogs, forums, videos, tweets, etc. — in other words, content?

Because while some content has lost value, but other content has become more valuable.

1.  Generic mass-market content has lost value. Look at what you see on Yahoo!

Yes, we’ve all seen this somewhere else already.  (Well, maybe not the one about the woman who called her ex-boyfriend 65,000 times…)  That’s why it has less value.

2.  Niche content has become more valuable. Because people looking for your niche content could actually find it now.

3.  Actionable content has become more valuable. The web has shortened the distance from content to action.  In the old days, you saw an ad, called an 800 number, and waited for something in the mail.  By the time you got it, you might have forgotten what it was all about.  Nowadays, if you see something on the web you like, you can take action immediately: download it, buy it, get a quote.  The conversion funnel is shorter and faster.  Fewer people are dropping out along the way.  Therefore, the content must be more valuable now.

As an example, maybe writing about the President’s job speech tonight won’t get you much, but tips on how to get a job must be worth a lot these days, or why would I find all these results on Google for “java developer interview questions and answers”?

What you’re seeing is an example of market economics at work: Niche, actionable content has increased in value at the expense of generic, mass-market content.

Originally introduced in the United States in 2005, opentaps has seen strong interest worldwide, especially in emerging economic powerhouses such as India and China. With the growing adoption of opentaps, new contributors from around the world have joined the project to help fix bugs, add new features, or translate it to their local languages.

Two significant contributions from the opentaps community now position opentaps for further growth in Europe and Latin America: a new module for Value Added Taxes (VAT) and translations to Spanish.

The new VAT module is developed by Italy-based opentaps Partner Integrating Web Srl to support VAT taxation, an alternative to the flat rate sales tax mechanism in the United States. Used in Europe, the United Kingdom, and Latin America, VAT is a tax based on the difference of sales and purchases by a company. Integrating Web’s VAT module for opentaps helps companies manage VAT for sales orders, purchase orders and invoice with new screens, reports, and general ledger support.

Separately, an independent developer in Peru, Stalyn Chavez, contributed a full set of Spanish translations for the Customer Relationship Management, Warehouse, Purchasing, and Financials modules while implementing opentaps for a local company. This translation adds to the many languages to which opentaps has already been translated, including French, Italian, Chinese, and Bulgarian.

“Taken together, the addition of VAT support and Spanish translations should open all of Europe and Latin America to using our open source ERP and CRM system,” notes Si Chen, project manager of opentaps.

Founded in 2005, opentaps has been used by companies that include Fortune 500, major internet retailers, midsize manufacturers, and small startup companies. For additional information about opentaps and learn more about how to start Open Source ERP and CRM in the cloud, see www.opentaps.org/cloud

And here’s the Warehouse module:

A Shift in Behavior

Once upon a time, we showed up at The Company as fresh recruits, left our past lives behind, and learned “The Company Way.” We learned the lingo, donned the dress code, and did all our work with Company-issued equipment. The other people at The Company and their families became the bulk of the our social interactions, and we could expect to spend years if not decades at The Company.

Today’s workers (especially the college students who will become workers of the future) are different.   They are used to small social interactions with a wide network of contacts, accumulated over a lifetime. A tweet here. A text there. A like once in a while.  And they’re used to interacting with all those connections through their own mobile devices, be it a laptop, Blackberry, or phone.

In other words, today’s workers are more social and more mobile.

A New Way of Working

You are already seeing this happen: Today’s programmers work with their own laptops. They connect to your source code repository network and get to work. When they leave, they disconnect from your network.  Similarly, today’s salespeople are calling on the contacts already in their Blackberries and cell phones for you.  In essence, they are bringing their professional social network to you.

In other words, work has become the act of a mobile endpoint joining a network.

I’ll write about what this means for enterprise software next.