www.openwebtechnology.com blogs

Relation Between SaaS and Telecom Sector

Kay Flieger — Sun, 05 Feb 2012 14:43:06 +0000

The telecom industry has long been in the business of offering quality network connectivity to Small and Medium Enterprises (SMEs), as well as providing billing and security services. Since a few years telecommunication companies are offering through cloud services computing power and data storage.

In 2011 telecom provider started to extend their offering by climbing up the IT stack and becoming software as a service (SaaS) provider and are building SaaS business application marketplaces. These marketplaces are mainly focused on the SME market as these examples show:

-myBusiness App for your Business by SingTel -MTS cloud computing business application store by Mobile TeleSystems

-Le Cloud Pro from Orange for SMEs clients -App Store for business solution by Bell Canada

-SME Business Box by Swisscom The SaaS model provides economies of scale and delivery model that are perfectly suitable for the telecommunication industry.

Telecom companies help SaaS provider to improve the service quality and give customer support to the end users. For telecom providers the profitable differentiation lies in securing seamless access to enterprises’ (SMEs’) digital assets, not just SaaS resale. Now the industry has to prove that they are able to execute this new strategy and penetrate this new market.

Tags:

SaaS

Telecom

Enabling Online Search Experience

tespinoza — Mon, 30 Jan 2012 20:26:00 +0000

Open Web Technology rewamped the online Search Experience of a major telecommunication operator in Switzerland : read the case study here.

Swisscom Business Awards 2012, Open Web Technology member of Jury

pgendret — Thu, 19 Jan 2012 10:11:30 +0000

In 2012 the Swisscom prize for outstanding ICT projects will be awarded for the third time. Any company who launched a successful and innovative ICT projet can registrer itself before the 31th of Mach 2012. The winners and all finalists will have the opportunity to showcase their projects in the Hallenstadion Zurich on 6 September 2012 in front of a large public of Swiss managers. Open Web Technology, Philippe Gendret has been selected as member of the jury.http://www.swisscom.ch/solutions/Events/Swisscom-Business-Award-2012-jetzt-anmelden#Jury

Suisse romand ''Mobile channel'' is growing faster than expected by professionals

pgendret — Mon, 09 Jan 2012 15:30:50 +0000

According to ''Le Shop'' press release from January 2012, 11% from purchase orders have been done in 2011 through mobile channel. According to Swiss publishers, for 2011 mobile traffic is some days, when content is attractive, higher than classical web. For medias, '' mobile devices'' reach now more than 40 to 50% of the total page views. I'm sure that this hurge increase will continue as soon as Androïd devices will be more convenient.

Trends for 2012

jgardet — Tue, 03 Jan 2012 14:16:34 +0000

Welcome to 2012 and might this year bring you even more fulfillment, success, prosperity, happiness and health!

What do Digital Strategists talk about during lunch time on the first working day of the year? Future trends, of course. And here are two topics among the ones on which there was consensus:

2012 will be about further convergence of devices and operating systems around 2-3 de-facto standards, bringing you a unified user experience with seamless roaming of your data. Videos, music, social networks, shops, and apps: anytime and anywhere: TV, Smartphone, laptops, tablets, and desktops.
2012 will be about further development of mobile opportunities. Smartphone will allow combining virtual and real-life experience through location-based services and advanced personalization. The result of a search will transparently be adapted to your location ("point & know") and your own tastes ("fragmented search"). Thanks to "Idle-sourcing", you won't even have to specify those tastes: the system will learn by itself. Marketing noise will be reduced as you will only get what is relevant for you, where you are and at this very time. You will shop "cash-less" using your mobile device's NFC technology.

So what does it mean for your business? It means offering smarter services and support, knowing your existing customers better and acquiring new ones faster. How? Let us help you on this!

Season's Greetings

fweill — Thu, 22 Dec 2011 11:02:34 +0000

Click here.

Tags:

Greetings

Technical Agility as a mandatory step toward Business Agility.

jgardet — Tue, 29 Nov 2011 09:31:11 +0000

At the information age, Business agility, the ability of a business to adapt rapidly and cost efficiently in response to changes in the business environment, can only be achieved in organization that can adapt their technical solutions or create new ones fast enough. Technical Agility is therefore a mandatory step toward Business Agility. Technical Agility suggests the usage of Agile methodologies in projects, the leverage of Open standards and ready-made technical components to rapidly assemble solutions.

In general, Business Agility can be achieved in enterprises that have very dynamic decision making structures (vs. hierarchical ones) and that promote teams with cross-functional, unspecialized smart resources. In that sense, Business Agility is very much related to the new Innovation trends and supposes that an occasional failure is an acceptable part of the game.

How agile is your organization?

Products spring cleaning

jgardet — Mon, 28 Nov 2011 13:03:12 +0000

I reviewed in this post the latest trends in innovation. Those suggest that the innovation process is much more than just a vertical one, internal to an organization. Recent successes and failures tend to prove this theory. As an example, Google has just announced more "Spring cleaning" of projects; among the victims: Friend Connect, Google Gears, Google Wave, Knol, and others. This doesn't mean that the products were no good or not innovative, it just means that they haven't had the expected impact. Such an impact is difficult to predict and applying Open Innovation (OI) or User Innovation (UI) mitigates the innovation risk.

Is it also time for spring cleaning in your organization?

Product economy vs. subscription economy

fweill — Sat, 19 Nov 2011 18:01:07 +0000

Reading this outstanding post from our friend at Index Ventures reinforce our view that ultimately we do a similar job at Open Web Technology than Venture Capitalists do: they finance the teams who accelerate the "shift from a product economy to a subscription economy", when we help the same teams deploy their services inside large corporations. Ok, VCs have probably found a business model far more lucrative than ours, but we like to believe we are having more fun working with our clients (and we did not yet give up on the business model issue!).

A (fore)foretaste of personalisation on TV, by Swisscom

fweill — Wed, 16 Nov 2011 15:23:52 +0000

Swisscom is bringing handy little applications to television (Swisscom TV) :

Photos (flickr, facebook, picasa, etc.)
Weather forecasting service
News
VOD (video on demand)
TV and sport recommendations.

More here.