Open Web Technology

Making sure a global Investment Management Firm shares the right data to the right partner in the right geography

Camille W. — Mon, 15 Apr 2013 11:24:02 +0000

Situation: Our client is a large international investment management firm. A significant amount of its customers have expressed, over the years, various restrictions regarding delegation of services and disclosure of sensitive data outside of Switzerland and to external partners.

Online transformation for a B2B business unit: not that easy to have impact?

Camille W. — Mon, 08 Apr 2013 13:37:34 +0000

Situation: Our client – the B2B division of a leading European telecommunication provider – was seeking to address the challenge of defining and executing a strategy for its online Sales and Support channels. Aggressive targets were defined to increase the number of online client interactions from less than 5% to 50% over a three year period. The head of Online asked Open Web Technology to help her:

Re-inventing a Funding Model to save (more) lives

Camille W. — Fri, 22 Mar 2013 07:32:14 +0000

Situation: Our Client is an international financing institution dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, TB and malaria. Their Vision is free the world from the burden of those diseases. Their Mission is to save lives investing the world’s money. This innovative approach relies on country ownership and performance-based funding, meaning that people in countries implement their own programs based on their priorities and our Client provides financing where verifiable results are achieved.

How can we leverage APIs to better serve internal teams and external clients?

jessica — Wed, 13 Mar 2013 08:06:24 +0000

Situation: Our client – the IT division of a leading Telco – is currently analyzing how application programming interfaces (API) can be leveraged to better serve internal and external clients.

M-Budget launches a new TV offer

kflieger — Tue, 05 Mar 2013 13:50:44 +0000

Migros has launched last week its new TV offer.In a first phase this TV offer is only sold via the web. The online shop is based on Magento and has been designed by OWT. The M-Budget eShop proposes as well internet and a mobile products.

Digital Strategy for a 100 year old Swiss media company

jessica — Mon, 04 Mar 2013 11:20:38 +0000

Situation: Our client, a 100 year old media company producing over 100 newspapers and magazines in numerous geographies, was aiming at defining a transformational digital strategy in Romandie to better monetize the many contents produced mostly for offline channels on the online channels. Owner of prestigious brands in the French part of Switzerland, we have been tasked by our client’s senior management team to challenge the existing digital strategy and to lead the roll-out phase of a concrete set of transformational measures.

RampUpIT to join Open Web Technology

fweill — Sat, 09 Feb 2013 15:42:21 +0000

Open Web Technology is pleased to announce its acquisition of RampUpIT Sarl effective November 1st, 2012. The merge reinforces Open Web Technology’s capability in assembling digital commerce and mobile/TV services that embrace emerging technologies to create exceptional branded experiences. Open Web Technology and RampUpIT teams have been regularly working together for about 15 years so the merge process which just completed at the end of January has not created any disruption for RampUpIT's clients.

How to optimize the online sales channel?

jessica — Mon, 14 Jan 2013 16:53:42 +0000

Situation: As part of a strategy to optimize the online sales channel, our client -a telco startup- requested our help to improve their online checkout process and their client account activation process. The project was particularly focused on increasing the quantity and quality of online orders, as well as on improving the order processing.

Internet Advertising revenues hits $9.3 billion in Q3 2012

cschmitt — Thu, 20 Dec 2012 15:58:02 +0000

According to the Interactive Advertising Bureau, Internet advertising revenues are up 18% in Q3 of 2012, hiting close to $9.3 billion in the U.S. (see IAB press release: http://bit.ly/V8LrII)

Although TV advertising is still the biggest channel (42% spend), online advertising is crushing print ad spend (40% vs 10%), will it also take over TV spend in 2013? In the U.S., Google generates as much advertising revenue as all newspapers & magazines put together.

Multichannel eBusiness and eCommerce in 2013

kflieger — Tue, 18 Dec 2012 21:51:49 +0000

Forrester says: Multichannel options will expand dramatically.
In Europe and north America the integration of online and offline channels has been viewed as essential for multichannel retailers to stave off competition from online-only businesses. Indeed, leading retailers in markets such as the UK and Germany have proven the success of their multichannel offerings such as pickup in-store and returns. In 2013 multichannel features will be part of all eBusiness strategies.