It is time to turn on our afterburners, ramp up our courage and reject the mindset of the fainthearted. The truth is, we have choices in these tumultuous times. We can go toward abundance with a positive determination, or we can go toward scarcity, which invariably evokes fear, dread and stilted confidence.

I recently coached a client who voiced concerns over his 25 percent decrease in sales. At the risk of an oversimplistic response to his concerns, I suggested that he get his team members tuned in to a new strategy and work 25 percent harder and 25 percent smarter in these challenging times. There is a lot to be said for increasing call count, collaborating more diligently with customers and then enthusiastically going to market with renewed vigor and imagination.

So how do we program ourselves and our team members to go the extra mile when battered with negative headlines? There are two actions that, if mastered, will transform your possibilities and inspire you to learn new skills that can make a measurable difference.

The first is this: Have you ever wondered why some high performers consistently outperform their peers? Is it their exceptional IQ? Is it the fact that they work longer hours? These factors play a part, but why is it that some precious few sales professionals seem to possess a magical ability to compress more achievement into a given measurable time frame than others?

This is the most frequently asked question I have received in some four decades in the speaking and training business, and after much studied observation, I think I have finally figured it out.

Would you agree that most high performers are up? Their attitude is positive, their expectations are high and their demeanor is refreshing. They have a source of propulsion that has proven to keep them pumped up for success and achievement. So what is it exactly that propels them into this sphere of attitudinal excellence? Different people tap into different sources, but all high achievers have one that works for them. It might be reading self-help books and magazines, listening to educational CDs in the car, attending seminars, or working with their mentors. But in the absence of a viable propulsion source, you will most assuredly head to the doldrums as a result of simple gravity.

Secondly, in addition to being up, could we also agree that most high performers are good at what they do? Like a source of propulsion will impact positively on our attitude, sound training and development strategies will give us the cutting-edge skills to position us for superb performance. The consumer continues to drive the bar of excellence up every year, and we must rejuvenate our skill sets with the best strategies out there to make progress. If we hang with old habits, our productivity will decrease over time.

So the question for you to consider is this: Do you think high performers are up because they are good, or are they good because they are up? The answer is yes! These two powerful forces ignite each other. The better we become, the better our attitude is, and the better our attitude is, the hungrier we are for the best ideas and skills. This reality creates tremendous torque that results in positive momentum, which helps high performers retain their status as exceptional producers.

Don Hutson is a speaker, trainer and author of 10 books, including The One Minute Entrepreneur, a New York Times best-selling book he co-authored with Ken Blanchard. He's also the CEO of U.S. Learning, based in Memphis, Tenn.

Article Source: successmagazine.com/don-hutson-sales-strategies-economy/PARAMS/article/972

OPENVISION, Your B2B Marketing Specialists

Our team of Business to Business Marketing Experts in Kitchener Waterloo work together with a commitment help your company breakthrough the cloud. We use the best techniques to ensure long-lasting effectiveness.

Contact Us Today!

The Client (undisclosed as part of an NDA) is a well-known Ontario-based manufacturer of gears for heavy machinery in industries such as mining, food processing, metallurgy, chemical, pulp and paper, energy, amongst others.

“Our achievements in 2011 show how companies are using the downturn as an opportunity to realize new levels of demand for their products in otherwise uncharted territories,” said Antonio Duran, OPENVISION’s Managing Partner and COO. “Companies are turning to our S&M solutions, engineering expertise and experience in Latin American markets to speed up the process of penetrating these markets and save considerable investments when doing so,” he continues.

Faster time to market and considerably more affordable than going alone

OPENVISION realizes faster results through its engineering expertise, sales and marketing capabilities and strong relationships with clients, government agencies, associations and consulting engineers via local offices in key countries in Latin America. Affordability comes as clients do not need to: (1) hire dedicated LAM sales managers and staff, (2) spend internal resources and substantial funds in developing marketing materials and programs in Spanish and (3) establish relationships and trust with key entities for the first time. The services rendered for the above mentioned client included:

Step 1 - Latin American Go-to-Market Strategy: through OPENVISION’s market knowledge the client was able to conceive the most effective strategy to enter Latin American markets

Step 2 - Government Grant Obtainment: OPENVISION helped the client obtain over $30,000 in export grants from the government of Ontario

Step 3 - Marketing Foundation: OPENVISION developed a Website devoted to the Latin American markets and translated key technical marketing documentation

Step 4 – Tradeshow Visits and Targeted Sales Meeting: OPENVISION took the client to two key tradeshows in Chile and Argentina and organized sales visits with 11 highly qualified prospects

Step 5 – Networking and Sales Calling: OPENVISION reached over 300 companies on behalf of the client and continues to call on prospects in diverse industries in Latin America

For more information on this Press Release or on OPENVISION’s complete offering of North or Latin American Business to Business sales and marketing solutions, please visit www.openvison.ca or contact:

Antonio Duran
Managing Partner
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
1-888-505-2989 x 200

About OPENVISION Inc.

OPENVISION increases revenue and maximizes efficiency for its clients by providing Integrated B2B Sales and Marketing solutions across several industries and geographical areas. Through a combination of engineering, business expertise and market knowledge, we develop results-oriented strategies and multi-level marketing tactics that help expand our clients’ customer base, streamline their sales and marketing processes, and maximize their ROI.

With 20 countries and over 560 million people with similar culture and speaking the same language Latin America is certainly different from all others in the world. However, most of the international giants and global companies have little or no presence in this region simply because this area continues to be overlooked. This translates to untapped opportunities and less competition in general for your business.

Here's a good video explaining the benefits of exporting to Latin America for US companies

Main reasons to consider exporting to Latin America

1. A steady population growth
2. Stable governments
3. Less competition and better profit margins
4. Constant growth rate
5. Decreasing barriers to entry
6. Lenient trade agreements
7. Increasing investments and a stronger role in the global economy

So what to do next?

The time has come to expand your business internationally. Economic growth in Latin America is creating a significant opportunity for businesses across Canada and the US. In today's high-tech, high-efficiency world, customers across borders can be reached just as easily as customers next door. Here are three important tips on your next steps to export your products to LAM.

1. Contact embassies and consulates

One of their main responsibilities is to assist businesses that want to export. They have access to very valuable information and data that can help you identify threats and opportunities. It is very important to go through all the information they provide. This will help you identify which countries you want to start doing business with first. The level of help you will receive will depend on how experienced the person in charge of the economic development is.

2. Contact the local chamber of commerce

This represents a very good opportunity to meet valuable contact who might be able to help or even better, become a potential client. A chamber of commerce is basically a network of business people whose objectives are to increase their opportunities within their communities. They succeed by having a board that represents their interests and by sponsoring networking events. You will probably find a group of companies who are also interested to export to Latin America.

3. Hire a good B2B Latin American export consultant

Export consultants hold expertise in the rules and regulations relating to trading with foreign nations. The regulations are different dependent on the country and their expert is beneficial in such cases. They also have experience finding leads and contacts by networking with key decision makers. Export consultants can help you in strategizing the international sales and marketing campaign to increase your profitability. Some consultant companies, like OPENVISION go even further by providing complete marketing planning and execution of different activities including trade show management, web development, material translation and lead generation.

About OPENVISION Inc.

With offices in key Latin American countries including Chile, Mexico, Colombia, Peru and Argentina, OPENVISION Inc. continues to build strong relationships with clients, government agencies, associations and main decision makers.

Contact us today.

 Here's a good video on Business to Business Marketing:

How To Market Your Business Using Technological Advances

Nowadays, the market becomes very competitive and is growing so fast. There are several product promotions each day using a lot of strategies with the help of technological advances. All countries are suffering from global crisis but the business to business marketing industry never fails to develop. Its action and function does not deteriorate. Most manufacturers keep on looking for the best strategy in town to make their product more popular to the public. As a result, publicity became associated with technology to facilitate better means of promotion.

To bring affirmative results to your business, you have to ask the assistance of mass media and World Wide Web so that people would know about your promotion. Though the use of technology might cause you to spend a lot of money since it is quiet expensive, you will still gain profits if your study and assumptions are good and perfect enough. Choosing the best means in product promotion with the aid of technology needs a thorough study and analysis. Make a concrete plan of your action before implementing it. Always keep in mind that your loss will never be gained again unless your product will be accepted by the public after the promotion.

Be reminded that all companies are doing their best. You cannot just ignore them if you want to be as competitive as well. With that, try some of those trendy methods wherein technology is associated. Do not mind about your investment if you would be able to regain it after a successful promotion. There are so many benefits and possibilities of positive outcome if you will opt for high technology strategies such as the used of television commercials, radio broadcasts, online web posting, and a lot more.

We know for a fact that the media plays the most important role in disseminating information to the public, especially here in the Kitchener, Waterloo region. If you will opt for a television commercial, there is a very high chance of getting your product to be known in the public. As people will watch and hear about your advertisement, an idea will pop up to their minds and will try your product as they'll go to the supermarket. You will never regret using this kind of method though expensive because it's already proven and tested by a lot of companies and manufactures. However, there are some considerations that you must not overlook such as the presentation or the commercial itself. Of course, you have to choose for models and you need to pay them accordingly. This is the cost that you have to bear just to market your business in a high quality method.

The use of Internet is also very famous nowadays. Most companies have their own online websites which accept online orders. We are all aware that people are getting so busy to their work. Therefore, shoppers will just prefer online shopping which is more accessible and convenient that going in the supermarket or shopping malls to but what they need. You can promote your products online by increasing the web traffic. This will only be possible if there are articles and blog posts to be posted in different sites talking about the product you wish to promote.

Article Source: EzineArticles.com/6118848, omniture.com

OPENVISION, Your B2B Marketing Specialists

Our team of Business to Business Marketing Experts in Kitchener Waterloo work together with a commitment help your company breakthrough the cloud. We use the best techniques to ensure long-lasting effectiveness.

Contact Us Today!

 Here's a good video on the importance of Facebook in the Business to Business environment:

Tips for Using Facebook in your Business to Business Marketing Strategy

Become a Industry Guru

Whatever business to business environment you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog. You’re likely running educational webinars or speaking at industry conferences. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. This means that you probably already have a large number of resources to share. Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry?

Get the Business Community Involved

Now, you can use Facebook to engage directly with your business to business customers and make them part of your marketing efforts. For example, you can ask customers to share their successes on your wall and get feedback on new product features. You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product.

Expand Your Facebook Page

There are now a host of different applications for Facebook that let you do more than post on your wall. If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. Get Satisfaction, a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page.

OPENVISION, Your B2B Marketing Specialists

Our team of Business to Business Marketing Experts in Kitchener Waterloo work together with a commitment help your company breakthrough the cloud. We use the best techniques to ensure long-lasting effectiveness.

Contact Us Today!

Market research companies suggest that approximately 85% of Business to Business Websites do not produce a return-on-investment (ROI). While there are other reasons, the main causes of this problem is due to failure to rank well in the major search engines and inappropriate or no use of social media channels.

The Internet is a marketing breakthrough and smart businesses who are leveraging from this highly profitable phenomenon are laughing all the way to the bank. This article will give you insight on how to build a superior online presence for your company.

 Here's a good video on the importance of Business to Business Internet Marketing:

Business to Business Search Engine Optimization

Search engine optimization (SEO) is very essential so your business to business company can be found easily. You can stimulate simultaneous SEO and SEM campaigns with Pay Per Click strategies. But prospects will choose organic search engines more likely than paid advertisements. People also are more likely to use Google when they are searching for what they need, whether it's equipment, spare parts or manufacturing supplies. If you can secured top rankings for desired keyword phrases in your industry, you have a bigger chance of your marketing strategies transferring browsers into customers and increasing your revenue instantly!

Social Media for Business to Business Firms

Social media optimization (SMO) is almost as important as search engine optimization. Whether you want to sell in Kitchener, Waterloo or Cambridge, Ontario or the rest of the world, creating and implementing a social media strategy and it can be really easy task for you. Tools like Twitter, Facebook, and others can help you directly communicate and sell to people who are not only in your geographical area but accross the world. These tools spread and expand your SEO power. Industry-specific internet users are logging into social channels everywhere, at home, in the bank, on the bus, in the mall, etc. If they are watching you and your business to business company, you can talk directly to them. SMO can be a very successful and vital business internet marketing strategy for your business.

OPENVISION, Your B2B Marketing Specialists

Our team of B2B Marketing Experts in Kitchener Waterloo work together with a commitment help your company breakthrough the cloud. We use the best techniques to ensure long-lasting effectiveness.

Contact Us Today!

Adopting social media marketing has been difficult for the Business-to-Business driven companies. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies in Kitchener, Cambridge and Waterloo to take a deep look into the effect of social media marketing and how it can benefit them.

 Here's a good video on Internet and Social Media Marketing for Business-to-Business companies:

10 Business-to-Business Social Media Tips

OPENVISION, Your B2B Marketing Specialists

Our team of B2B Marketing Experts in Kitchener Waterloo work together with a commitment help your company breakthrough the cloud. We use the best techniques to ensure long-lasting effectiveness.

Contact Us Today!

General Information

• Organizer: Society of Manufacturing Engineers
• Venue: Princess Boulevard at Direct Energy Centre, Toronto, ON M6K, Canada (Princess Boulevard at Direct Energy Centre)
• Dates: October 17, 2011 to October 20, 2011

Visitor Profile

The attendees of Canadian Manufacturing Technology Show 2011 are:

• Mechanical Engineers
• Production Equipment
• Professionals of work holding devices
• Automotive Industry
• Engineers
• Media
• Publisher

Exhibitor Profile

The exhibitors at Canadian Manufacturing Technology Show 2011 are companies dealing in:

• Machine Tools
• Environmental Test Equipment
• Tool-Holding Systems
• Cabinets & Storage Systems
• Work Holding Devices
• Abrasive Machines for Polishing Metal
• Bending & Folding
• Coil & Sheet Handling
• Computer-Aided Manufacturing

OPENVISION, Your B2B Marketing Specialists

Our team of Business to Business Marketing Experts in Kitchener Waterloo work together with a commitment help your company breakthrough the cloud. We use the best techniques to ensure long-lasting effectiveness.

Contact Us Today!

From a survey of 2,100 respondents, we listened to our Exhibitor Advisory Committee and shifted the 2012 IPE/IFE to a TUESDAY, WEDNESDAY, THURSDAY format. With the Expo starting at noon Tuesday, the shift will help allow us to increase the amount of education programs available at the front and back end of the Expo, an opportunity we have not had in the past.

Our long-standing International Poultry Scientific Forum, Pet Food Conference, Sustainability Summit, and USPOULTRY Education Programs are an important part of the Expo and provide people with additional purpose of attending the Expo. We are working on a tentative schedule of conferences for 2012 to include several new programs designed to provide our attendees and exhibitors with the most up-to-date, relevant information pertaining to the poultry and feed industry.

The International Poultry Expo is the primary source of funding for the U.S. Poultry & Egg Association, the world's largest and most active poultry organization. It represents the entire industry as an "All Feather" association. Membership includes producers and processors of broilers, turkeys, ducks, eggs, and breeding stock, as well as allied companies. Formed in 1947, the association has affiliations in 27 states and member companies worldwide. This nonprofit organization represents its poultry and egg members through research, education, communications and technical services

General Information

• Organizer: U.S. Poultry & Egg Association
• Venue: Georgia World Congress Center - 285 International Blvd NW, Atlanta, GA 30313-1513
• Dates: January 24, 2012 to January 26, 2011

2011 Highlights

• Total attendance increased 10% to 20,742.
• Domestic Attendance grew 9% to 16,371.
• International attendance went up 13% to 4371, with Latin American being the largest region represented with 1,951 visitors.
• The number of exhibitors grew from 805 to 903, an 11% increase.
• There were 219 new exhibitors in 2011, than were in 2010.
• Exhibitor space (square feet) increased 15% from 2010.
• There were 177 international exhibitors.

OPENVISION, Your B2B Marketing Specialists

Our team of Business to Business Marketing Experts in Kitchener Waterloo work together with a commitment help your company breakthrough the cloud. We use the best techniques to ensure long-lasting effectiveness.

Contact Us Today!

It’s as if their office is transformed into the Reserve Bank; door closed, iron bars, nothing gets through unless strict permission is given to their right hand man or woman. This is the image you conjure up as a direct marketer when you think about the office of a senior contact, of a large corporate firm. Trying to get to those C-Level contacts can be complex and difficult. Simply put, they do not have the time or care to make the time to view everything that is mailed to them, or to take sales calls. This is where the Gatekeepers come in. These are the people who hold the fate of your marketing success in their hands.

Here's a fabulous example of how difficult is to do B2B Marketing:

B2B Marketing in a difficult environment

The odds tend to stack up against you when you are up against Gatekeepers (who tend to be a senior contact’s PA, company secretary or receptionist) who are under strict instructions about the type of mail or calls that are deemed acceptable. Your challenge is set even before you have begun the campaign process. So for direct marketers, in the B2B environment, the question is how do get past the gatekeepers who decide what gets through to the C-Level’s door and what doesn’t? Is it even about getting past them, or is it about speaking to them?

Inevitably, you are going to be interacting with the Gatekeeper, rather than the person you intend so why not pitch to the Gatekeeper themselves? The chances are they are going to know exactly what their senior colleague wants and doesn’t want, and will have the ability to influence part of the decision making process.

Relevancy is important during this process. Make a connection and learn about their internal and/or external environment, and whether your product or service is what they really need. Don’t waster their time and yours, make sure what you are sending them is relevant to their position and the responsibilities that they hold. If your offer is relevant, then keep that window of opportunity open with consistent follow up. This doesn’t mean harass them, it means contact them at a time when you know it is appropriate, and pitch your idea to them again.

In the B2B environment the opportunity pipeline can grow quite quickly, however the process of closing off those potential sales leads, tends to take a little longer than in the B2C environment. According a Silverpop Survey ‘B2B marketers want to move sales prospects through the pipeline faster..’ however what marketers need to appreciate is that in most cases, direct marketing into the B2B environment often involves a high involvement purchase, where the decision cannot be made on the spot. So before you enter the market, assess what it means from the client’s point of view, to be become involved in your company’s product or service. Understand that as Gatekeepers they are doing their best to ensure that only the best and most attractive solutions are presented to their senior colleagues. By understanding the business you are targeting, you can build relevancy and engagement. Discover how your solution fits into their environment before you pitch your product or service.

It’s also important to assess your competitiveness in the market. Understand the market first, before you go and ‘knock’ on prospects’ doors. There’s no point offering them something, if what they already have is 3 times more competitive than what you are bringing to the table. Remember the last ‘List Report’ and the point I made about being REMARKABLE? Well in the B2B environment in particular, you will have to certainly stand out from the crowd if you want to be seen and this involves presenting something remarkable. It also involves establishing some credentials in your market. It’s hard to cut through as a new, unfamiliar company or brand so you need to have some credibility within your market and amongst your peers.

OPENVISION, Your B2B Marketing Specialists

Our team of B2B Marketing Experts in Kitchener Waterloo work together with a commitment help your company breakthrough the cloud. We use the best techniques to ensure long-lasting effectiveness.

Contact Us Today!

We have some really good tips on how it's possible to render your site fast and amazingly on every mobile device, all without having to update every device theme every time you make a change.

 "How to mobile a website?" is probably a question you have already started asking. But after the initial curiosity, you have not found yet the time to think seriously about when and how you are going to convert your site into a mobile version that can be properly viewed on any iPhone, iPad or on any other modern smart phone.

You may not even be aware of this, but more and more searches and shopping are taking place on mobile devices, or web apps. In fact, there are billions of cell phones and mobile devices in use in the world today. The numbers are staggering. Approximately 5-10 times the number of people use their cellphones everyday over laptop or desktop computers. Marketing forecasts suggest that these trends will only continue. Check out this video on the future of web apps:

How OPENVISION Mobilizes Your Website?

We use the latest technology to mobilize your site, displaying beautifully on iPhone, Android, Blackberry, Nokia and all other smart phones. That means, you do not need to worry about 'reach'. We make sure your mobile site is available for the majority or the phones available today.

OPENVISION ensures the best look and results with its state of the art device detection methods and smart content adaption algorithms to optimize the experience specifically for the visiting mobile device.

Keeping up to date with latest devices is made simple with our WURFL integration. You just click update from you website settings and everything is handled automatically. The main features of our web app development service in Kitchener-Waterloo include:

• Advanced User Agent detection (multiple methods i.e WURFL, Compact WURFL, fixed or none)
• Multi site support
• Advanced image adaptation
• Flexible layout settings
• Sub-domain redirection
• Advanced device categorization: XHTML, iPhone, iMode and WAP
• Custom templates per device category
• Menu exclusion per device category
• Fully customizable with different modules and templates
• Compatibility with 3rd party extensions, modules and components

Want to Know More?

About two years ago, the mining industry and the entire world faced a crisis that hit severely the economy of many countries. This crisis lasted for a non negligible period of time during 2008 and 2009. Fortunately, many countries began its recovery and during 2010 this process started to consolidate. Now, it is expected that 2011 will be the year that will represent the definitive consolidation of economic growth for many countries in the region after facing the aforementioned world crisis. The mining industry is not an exception to this growth and it is backing it by launching large projects that consider considerable investment, which will require the optimisation of its asset management.

General Information

• Organizer: GECAMIN
• Contact: DTGlobal (North America)
• Venue: Antofagasta, Chile
• Dates: 7 – 9 September 2011

Objectives

MANTEMIN 2011 is organized to provide a forum for discussion and technical exchange among mine equipment maintenance professionals. The objectives of the meeting are to:

• Promote the exchange of knowledge and experiences among executives, professionals and technicians involved in mine equipment maintenance.
• Discuss the emerging developments, identify and analyse the best maintenance practices as well as the technologies and procedures leading to successful applications.
• Generate a collaborative network of support and technical exchange among mine equipment maintenance professionals.

Areas of Interest

• Best maintenance practices
• Equipment availability, reliability and maintainability
• Inspection and condition-based maintenance techniques
• Experience in failure, diagnosis and solutions
• Information systems for maintenance management
• Equipment design improvements
• Optimisation of equipment and components’ service life
• New engineering developments
• Safety in maintenance
• Maintenance and the environment
• Remote maintenance / e-maintenance / technology-assisted maintenance
• Preventative maintenance optimisation (PMO)
• Change management in maintenance
• Maintainability and assets life cycle.

Want to know more? Contact us today.

If you can make your website search engine friendly you can tap into an extremely powerful and free marketing method. Our company can help you achieve just that through these very useful tips.

Many people would like to optimize their site, but find the idea quite daunting. This is unfortunate, because good SEO rankings are not really hard to achieve. If you can master a few key concepts you can be on your way to achieving great Google and Yahoo search results

Here's a great video on Search Engine Optimization (SEO) tips

For you business to remain competitive in today’s marketplace, specially in Kitchener, it’s critical to ensure your business is found online by your prospective targets.  It is almost certain that your competitors have entered the world in a bid to increase their search engine rankings and their online presence. This being said, it is absolutely essential you employ these helpful tips for .

1. Keyword Phrases: If you’re targeting the wrong keywords, your will obviously be a flop. If your leads and sales through search engine optimization were dismal throughout 2010, it’s time to re-evaluate your keyword targeting. Be sure to specify location in your optimization strategy, like we say Kitchener in here, if you’re targeting local prospects whilst also considering linguistic SEO if you’re targeting a specific demographic.

2. Content: The content you create should not only be built around keywords you’re targeting, but also around what consumers are going to find useful whilst also accommodating to the likelihood of being shared and linked to. Think of the various ways people like to consume information; articles, videos, podcasts, etc.

3. Mobile Optimization: If your website isn’t mobile friendly, you’re losing visitors, and quite possibly leads and sales. We’ve become a mobile dependent society and adapting your website to mobile devices increases the likelihood of acquiring new leads and sales.

4. Local Search: Google Places has become the default for many industry specific searches. 2010 marked the year of key changes in the local search sphere, and consumers have ultimately acknowledged these results as dependable. Appearing in the “Google Pack” starts this trust with your prospects.

5. Link Building: Search engines play close attention to your internal, outgoing and incoming links, and 2011 will be no exception. If you want to increase your search engine rankings, you have to increase your incoming links – this is no secret. If you only embark on one strategy this coming year, focus on building a strong link building strategy that encompasses internal and external linking through relevant websites, content, directories, blogs and social media.

Creating a clear and precise canonical pathway domain will avoid multiple page variations. The search engine spiders are unable to determine which is the preferred pathway for your website, (http://www.yourwebsite.com and http://yourwebsite.com) therefore, you need to manually establish one pathway. This will avoid what search engines classify as duplicate content within your website.

7. Image ALT Tags: Often times ALT tagging images and photos is forgotten. Search engines cannot read your photos and images, but they can see and index the text that is associated with it. Creating ALT tags that contain your targeted keywords not only prevent the stop gap for search engine spiders, but also allows an extra source for keyword density.

Get OPENVISION, an SEO Company in Kitchener Working for You

Our team of SEO Experts work together with a commitment help your company appear in local search engines in Kitchener-Waterloo. We use the best techniques to ensure long-lasting effectiveness. Contact us today.

In order to manage current mining businesses, there are several key concepts that need to be considered. These include a social license to operate, environmental regulations, ground and water usage, power consumption, CO₂ emissions, safety and health and its direct relationship with increasingly environmentally-friendly technologies. Given the great progress of mining innovation in recent years, it has become necessary to analyse, share and discuss common problems and successful solutions regarding a wide variety of topics.

Some of these issues include:

• Environmentally sustainable pyro
• Hydro and electro metallurgical mining processes
• Solid wastes and effluents treatment
• Waste disposal; the added valued of recycling
• Biotechnology and biochemical processes
• Improvements in the handling and treatment of mining liabilities
• Contaminated site rehabilitation
• Environmental and economic factors for process design
• and new environmental standards and regulations.

An integral approach to these issues has also become necessary in order to allow for the effective value maximisation for the shareholders of different enterprises.

For these reasons, Gecamin and the Metallurgical Engineering Department of the Universidad de Concepción have the pleasure of inviting professionals, national and international companies, maintenance operators, suppliers and academics to the 9th International Conference on Clean Technologies for the Mining Industry - CLEANMINING 2011.

It would be an honour for the organising committee to count on your presence at this conference, which will take place from 10 to 12 April 2011 at the Sheraton Santiago Hotel & Convention Center, Chile. This international forum aims to offer an opportunity for executives, operators, researchers and other professionals of the mining and metallurgical industry to directly exchange knowledge, share current and future challenges and promote a supportive network of communication on the use of clean technologies for the benefit of business, society and the environment.

Go to Cleanmining now.

Want to know more? Contact us today.

The Prospectors and Developers Association of Canada (PDAC) represents the interests of the Canadian mineral exploration and development industry. The association was established in 1932 in response to a proposed government regulation that threatened the livelihood of Ontario prospectors. A brief history of the association is available here. Today, 76 years after its founding, the association is a national organization with 6,000 individual members (including prospectors, developers, geoscientists, consultants, mining executives, and students, as well as those involved in the drilling, financial, investment, legal and other support fields) and 950 corporate members.

The work of the association is guided by the following mission statement:

The PDAC exists to protect and promote the interests of the Canadian mineral exploration sector and to ensure a robust mining industry in Canada. The PDAC will encourage the highest standards of technical, environmental, safety and social practices in Canada and internationally.

The association’s activities and the services it provides fall generally into three categories: advocacy, information, and networking. The association is best known for its annual convention, trade show, and investors exchange. In 2008, this event attracted over 20,000 attendees from more than 100 countries.

The work of the association is carried out by a 48-member board of directors, nineteen active committees; and a permanent staff listed here.

In 2007, the board of directors approved a five-year strategic plan for the association. This blueprint identified four priority areas on which the association will be focusing much of its resources and efforts: access to land; corporate social responsibility; human resources for the mineral exploration sector; and the PDAC’s international role.

Want to know more? Contact us today.

Applying SEO techniques is not really new, but worth applying properly if you want to attract visitors, that you feel should engage with your website content.

Google has widely changed the way of search engine technology, therefore usually all the search engine optimization techniques are based on the studies of Google. By SEOing your website you will get a good page rank, or in other words your google page rank will increase. Read this article to learn some good tips on SEO for ranking better in Kitchener search engines.

Here's a great video what is really SEO

Here are some Tips for Great SEO

1. Domain Name Selection

The very first step in setting up a new website is to get a very relevant domain name. Domain name counts a lot with the search (I am taking a carpets company website as an example in this article), so your domain name must properly represent your company and its area of business. The name of my company is MyCompany and we deal only in Carpets, so the best example of a domain name would be something like, mycomputercompany.ca.com or computercompany.com and so one…

2. URL and Filename of web pages.

The next step in setting up a website is to take care of the URL or filename of your web pages. Search Engine crawlers cannot go into your dynamic websites. What I mean by dynamic websites is that you must have seen that there is a question mark (?) and and sign (&) used in the urls. This is a bad thing if you see with respect to crawlers.

3. Title of the Page

Page Title? Are you Crazy? lolz yes! The title of the page is quite important part of search engine optimization. Your page titles must be very relevant to the content of your page. For instance your webpage is related to products of your company, say for instance, carpets. Your product line is for instance woolen carpets, handmade carpets, Australian and New Zealand wool carpets, machine made, etc. So in this case your page title will appear something like:

4. Meta Tags

Meta tags are some source code lines which you can find in the head part of your website page. Description and Keyword meta tags are quite a debatable. Some say that Keywords meta tag is necessary some say they are not. Well what I personally see is that keywords meta tag technology WAS used years ago. After Google came into action, they changed a lot of techniques in searching algorithms. But still, in some cases and some search engines it is seen that they are either totally dependant on keywords or they have a mixture of the website content, title, URL and meta tags. So I prefer, that one must use meta tags as there is no harm in using them.

5. ALT and TITLE Tags

Yes! I know that like 95% of the people don’t even know that they have to use the ALT and TITLE tags. ALT tag is basically an alternative. We put that alternative text in there so that, if by any chance the image is not loading up, then the browser see that text which is written in the alt tag.

Get OPENVISION of Kitchener-Waterloo Working for You

Our team of SEO Experts work together with a commitment help your company appear in local search engines in Kitchener-Waterloo. We use the best techniques to ensure long-lasting effectiveness. Contact us today.

The market for Web Design in Kitchener, Waterloo and surrounded areas has grown at an astonishing pace. 2010 has been a big year for the region with capital investments surpassing most cities in Ontario. The region is also home to the offices of numerous technologically driven businesses. In addition to this there is very healthy growth of small to medium sized business.

Start with the right foot by choosing the right agency for your business. Read on.

In today’s business world there is no doubt that the importance of a web presence is no exception. The problem is that the vast majority of web development firms in Kitchener, Waterloo do not have the same level of knowledge or experience as professionals in other technological centers. Here's a video that may be of value to you.

Internet usage is growing at a rapid rate in the Region of Waterloo amongst the 500 thousand or so people that live there. Companies are investing millions of dollars in the region and the internet is a vital communications tool which is only growing in use and importance. Choosing the right web design company to work with can be difficult but below are some useful hints to help with that difficult decision.

Check their Web Design Portfolio

For companies having a portfolio is a simple must have. It gives a web design company the chance to show off their work and you can quickly gauge what kinds of styles are possible. However, be warned because seeing them in a gallery is not enough. It is vital that the functionality of these is thoroughly checked.

Talk to the owner of the Web Design business

Before any deal is made it is essential that you meet with the director of the web design company. This gives you an opportunity to test their knowledge and gives you an opportunity to talk about their previous and future projects and get contact details for referrals.

The kitchen sink

The very best web design companies will do more than just develop a website. The best firms will begin with a free consultation which will be based on a very high level view of your business and who it is targeting or which markets are most relevant. It is also common to discuss the design and development process used by the web design company because this will help in organizing time scales.

Following on from this the Kitchener, Waterloo Web Design company should be able to demonstrate their skill in keyword research, content management, digital graphic design, Search Engine Optimization (SEO) and web marketing. If your web design company can fulfill all of this then you are speaking to the right people.

The people

Knowing that there is a team of dedicated professionals with specialist skills, working on your behalf is hugely important and can give you a lot of confidence in the web design company you are working with.

The vibe

Finally, the design company you choose to work with has to feel right. The communication needs to be friendly but professional and constructive. In other words you must be able to question the web design company and you should expect good answers in return. Companies who don’t listen to their clients inevitably let them down so if you are ignored head somewhere else.  

Get OPENVISION of Kitchener-Waterloo Working for You

Our team of web designers work together with a commitment to create first-class websites right here in Kitchener-Waterloo. We use the latest and best known technologies to ensure long-lasting effectiveness and support. Contact us today.

Exporting your firm's products or services can provide you a valuable opportunity for growth. It takes a special approach, however, to successfully access foreign markets. Let's look at several of the basic steps in becoming an export business success:

1. Understand the rules of engagement - Find out at the outset what is required to save a few headaches later, particularly on issues like regulations, intellectual rights, duties and paperwork.
2. Understand the market - Learn about your customers and find out how your products might need to be adapted for export and what regulations must be complied with.
3. Research your costs - Understand any costs you might incur from shipping to incidental services. A clear understanding of costs is vital to assessing the profitability of each opportunity.
4. Follow the exchange rate - Particularly in uncertain economic times, a good understanding of how fluctuations in exchange rate will affect profitability and pricing is vital.
5. Look into the future - Every profitable sale is welcome. However, it is worth looking at long-term market potential to assess whether initial investments might bear fruit later.
6. Assess your competition - Find out who you are competing with, how their products and pricing differ from yours, and how they operate.
7. Communicate effectively - Be sensitive to language and cultural differences in your target market. Tailor your communications to suit potential customers.
8. Streamline the paperwork - Secure export certification and documentation online to save time and money, but use only trusted suppliers.
9. Don’t over-commit - Focus your efforts on one market at a time and prioritize according to both short-term opportunity and long-term potential.
10. GET HELP - Export support and advice through every stage of the export process is invaluable. In many cases it makes the difference between success and failure.

How to get Started?

Are you export-ready? You know you have a marketable product and the capacity to compete on a global scale. The trick is to figure out how to make it happen.

Working as an extension of your sales and marketing departments, OPENVISION can help you develop export strategies tailored to your specific needs. Our services include:

• Assessing your company’s export readiness
• Building an export plan
• Researching your target market and competition
• Building your export marketing plan
• Determining the best methods of delivering your products
• Developing and executing your marketing plan

Want to know more? Contact us today.

And when it comes to exporting, it can take months between getting the order and getting paid for your exports.

OPENVISION can help you obtain government funding while developing and implement a complete your go-to-market strategy for your business. We offer a range of services to help new and established exporters with their export journey.

We make it easy for businesses to obtain export grants and loans from the Federal and Provincial governements.

We assist our clients in the development of their International Marketing Plans and preparation of required government applications. Part of the funds include:

DIRECT CONTACTS - International trade shows, trade missions, events, technical seminars, fairs, and exhibits as well as incoming or outgoing business visits.

OPENVISION specializes in establishing the most effective and profitable go-to-market strategy for your business. We can help you develop, and most importantly, execute your go-to-market plan, which includes a component on trade missions, trade shows, seminars and network building activities.

MARKETING TOOLS - Developing promotional materials to be used for increasing awareness of your goods and services. Examples include translation services and developing promotional materials to broadly market in foreign market including brochures, presentations, flyers, posters, trade show booths, etc.

OPENVISION is a complete full service marketing and publicity firm focused on providing clients with market specific tools and materials necessary to ensure market penetration success in Latin America.

MARKET RESEARCH - Conducting international market research and developing market intelligence including market size, trends, segmentation, buying attitudes, regulatory requirements, product requirements, distribution channels and competitor activities, strategy and performance.

We are specialists in Latin American market research. From feasibility studies to selecting the best countries to do business with to building your customer and supplier network, we offer research solutions that meet your specific needs in Latin America.

FOREIGN BIDDING PROJECTS - Bidding on foreign projects against foreign competition by professional service organizations (engineering, manufacturing, mining, consulting ,construction, etc.) Pre-feasibility studies and proposal preparation for the supply of goods and services.

OPENVISION engineers and highly trained professionals can help with bidding, RFP/RFQ and in-market communication, and negotiation at high levels.

Want to know more? Contact us today.

There are so many powerful Content Management Systems (CMS), Open Source and commercial, available to take the pain away from developing and managing a Website. Some of them are feature rich, often easy to use, and free. Unfortunately, there are so many choices it's tough to be sure you're choosing the right one. How can you be sure that you are selecting and working with the right tool?. Read below.

Are you bewildered by the many CMSs available online? CMSs, Open Source and Commercial, are the best way to create and manage Websites. You can create a site that precisely meets your business goals, and keep the site up to date easily because these CMS system give you full control over every aspect of your site. You have a huge amount of choice between the various systems. At the end, I all depends on what you want to do with your website application.

What is a Content management System?

A Content Management System (CMS) is a Web application that uses a database (usually MySQL) or other methods to create, edit, and store HTML content in a manageable way. Content is created and edited on the web in an administration portion of the web application (referred to as the Backend). The resulting content is then displayed to the viewers on the regular site (referred to as the Frontend). Here's a nifty video explaining what a CMS really is.

15 Tips on How to Pick the Right CMS

1. Organize Your Content. This means getting the staff who now manage your content to inventory and structure it. It needs to be categorized and labelled, arranged well for navigation, and perhaps indexed and abstracted to support searching. You will probably need an Information Architect, but be aware your current website may be an excellent first draft for your content architecture. If you don't know the content workflow (who's doing what, what some call your business processes) beforehand, a CMS is more likely to be a problem than a CM solution.

2. Search The Web. This is the least expensive step and the most powerful. And once you learn what is out there, you will use it over and over in the steps below. The CMS development Review site attempts to list all the valuable places on the web with information about content management.

3. Books and Articles. Articles are free, books range from $20 to just under a hundred dollars. If you bought them all, it would still be a tiny investment compared to most consulting fees and the license fees for any proprietary CMS. You will need the time to read them, or assign a couple of trusted people to read them and be your advisers. Step

4. Vendor-neutral Consultants. You can hire top industry experts, like OPENVISION from Kitchener-Waterloo :),  to choose the right CMS development for your business. They can provide a day-long seminar for the key people in your organization who will be your CM team. If you have completed step 3, this step will be twice as valuable, because you will understand better the necessary jargon and technical terms of the industry. You will get much more out of the seminar and consulting advice if you are prepared.

5. Needs Analysis/Specifications Document and Request for Proposals. Your consultant will have been through this and can prepare your custom version.

6. Demonstration Systems. Whether it's a canned online demo, or an interactive "sandbox" (where you can upload your own content for testing), these are free opportunities to learn the interface and toolset you may be living with for some years. You should get the people now managing your content to test drive the system, instantiating your content workflow, and get their "buy-in" to its capabilities.

7. First cut. You should limit the number of systems to two to five at most.

8. Prototype Sites with Your Content. Serious vendors who make the cut will probably agree to build you a prototype site with some of your content running. If it is a really high-end system, they may want to be paid for this step. If you are looking at seven-figure license fees, these charges may be justified. Far too many companies have invested millions of dollars in a CMS that went unused once the content managers realized its limitations. If you can afford it, this step should include stress and performance testing to make sure it can handle your traffic levels.

9. Timetables and Milestone Agreements. These will vary with the size of your organization, the amount of content to be managed, whether it is a migration of existing content or a new build, etc. You should ask the vendors and consultants to provide examples of timetables for similar installations. Take these timetables seriously. Many failures are traceable to lack of realism in assessing the time and energy needed to bring up a CMS.

10. Final Selection. You are nearly there. Just remember that choosing the right CMS development cannot be done from any number of its (claimed) features. A CMS is right and the features are real when your organization is using it every day. A CMS is only 20% purchased software and hardware. It is 80% the process of people using the tools to implement a content management strategy.  

Get OPENVISION of Kitchener-Waterloo Working for You

Our team of development professionals work together with a commitment to create first-class Content Management Systems right here in Kitchener-Waterloo. We use the latest and best known commercial and Open Source technologies to ensure long-lasting effectiveness and support. Contact us today.

As the tide continues to shift toward mobile devices and the mobile web, devices have become more of a means to an end rather than the end itself. By this, I mean that devices are providing the platform for software apps development that people are using to customize their devices to create a more personalized experience.

While there is no doubt that connection to the Internet through mobile broadband is critical, the debate now is whether native apps or web apps will rule supreme. Each have their own benefits and pitfalls.

Here is a great video from Ironworks Consulting that shows the main differences between web apps and native apps:

Do you need a "web" or native app for your Business?

Industry-driven mobile apps are on the rise. Visit our mobile apps page. We develop mobile apps right here in the Kitchener-Waterloo area.

Move over games and make room for B2B app development for health-care. Smart app development companies are coming up with innovative iPhone apps that help consumers, doctors and medical experts make better choices.

The latest mobile apps are using the iPhone as a platform for two-way communications between patients and doctors

"The Apple iPhone has amazing functionality and flexibility to meet the most complex medical data requirements, comments Antonio Duran, Managing Partner at OPENVISION inc. "One of the most important reasons behind developing iPhone apps for the medical industry is the fast and easy structuring, collection and aggregation of quality health-care data, he continues."

Here are three iPhone apps that point towards a future of patients and doctors having more medical data at their fingertips

MedCalc

MedCalc is one of the longest and best medical calculators around. It comes with over 170 relevant formulas, scores, scales and classifications which should satisfy the needs of most health-care professionals worldwide. There is the ability to save favourites, see your most recently used formulas, view more detailed information and bibliographical references. Best of all, it is free. This is definitely a must have app for medical students, pharmacists, nurses, paramedics and doctors.

Medscape

The Medscape App is the essential general reference guide. It provides a database of drugs, diseases & conditions and procedures & protocols, all at your fingertips. The information can be store locally on your iPhone and be accessed via the efficient search feature. It covers a large array of specialities and all information is supported with references. Other features include an interaction checker, medical news, mobile CME, physician directories (only applicable for the US) and much more.

iRadiology

Developed by Dr Lieberman and Tongur Pinar, iRadiology provides a accessible serving of classic radiology cases through your iOS device. The library of radiological images is vast (over 500 unique cases), and the images and related pages provide a great deal of information (labels, discussion section). Cases can be found via search or by browsing through the well structured categories. All information is stored on your device so no Internet connection is required. This is app for anyone from radiographers to doctors, who have an interest in improving their radiology reading skills.

Why Develop an iPhone App for Your Medical Business?

Medical iPhone apps are a fantastic way of interacting with your patients on a daily basis. Apple makes it easy for developers and health care companies alike to publish and promote applications that can help you reach your audience and increase profits.

What's more, although horizontal markets are saturated with games, cookbooks and other mainstream apps, the medical industry is just beginning to see a shift in mobile-based, patient-professional interaction.

Visit our mobile apps page. We develop mobile apps right here in the Kitchener-Waterloo area.

Alfresco is the leading Open Source alternative for enterprise content management. The open source model allows Alfresco to use best-of-breed open source technologies and contributions from the open source community to get higher quality software produced more quickly at much lower cost.

Alfresco, the Open Source ECM for the Social Enterprise

Alfresco is the most recent in a long line of companies whose solution hopes to solve the problem of how to manage the increasingly enormous amounts of content that is generated daily. From contracts to resumes and Office documents to web pages to podcasts, companies of all sizes are generating more content than ever before and the need to manage that content effectively is greater than ever.  Alfresco offers a content management platform that focuses on:

• Low Cost — A low cost, open source, annual subscription with minimal upfront investment
• Simplicity — Rapid deployment to deliver immediate business value and rapid application development using pre-built components and lightweight scripting
• Choice — Lower Total Cost of Ownership (TCO) by reusing existing hardware, software and skills. Support for open source and open standards means no lock-in to proprietary platforms or file formats.

Who Uses Alfresco?

Industry leaders such as Electronic Arts, Activision and Sony Pictures Imageworks Interactive use Alfresco to provide advanced user experiences, create communities around their products, and deliver this at dramatically lower cost through the benefit of open source. These new community oriented product micro-sites need to be highly-scalable with the ability to integrate rich media with user-generated content, and support rapid content updates for a fresh customer experience, while promoting a consistent brand.

Experience with these next-generation websites has driven the enhancements in the company’s flagship content management product, Alfresco Enterprise.

Get OPENVISION of Kitchener-Waterloo Working for You

Our team of development professionals work together with a commitment to create first-class Web applications. We use the latest and best known commercial and Open Source technologies to ensure long-lasting effectiveness and support.

Visit our Enterprise Solutions page. We develop ECM systems using Alfresco.

Today's successful enterprises are discovering that granting mobile access to critical business applications can increase productivity and revenue. We'll show industry-specific mobile apps that make some businesses thrive.

Do I need a Mobile Phone Application for my business?

If your business uses or needs to update information on a regular basis either for employees or the public, a mobile phone application could provide a great value to your organizations. Here are some example of mobile apps we have helped develop:

HealthAssist is an application designed to help people who take prescription medication to manage their medical condition details better. The application is free to the users and will be supported by WellCare Today and “healthcare” sponsors who wish to have their name or message viewable to the user.

Alfa Laval, the world leader in cutting edge decanter centrifuge technology, now comes to the iPhone platform. This application provides you product brochures, mass balance configurator, industry brochures, white papers, product videos etc.

Accept credit cards for payment processing right on your iPhone.Pay Anywhere is a free mobile credit card terminal that makes credit card processing a breeze.Accept credit cards anytime, anywhere, and from anyone.

A record of all medical information of you and your family. Save vital information such as emergency contact numbers, insurance details, and physician information.

Using SharePoint 2010, your people can share ideas and expertise, create custom Web Development solutions for specific needs, and find the right business information to make better decisions. For IT, SharePoint 2010 helps you cut training and maintenance costs, save time and effort, and focus on higher business priorities.

Benefits of using SharePoint for Web Development

1. Improve team productivity with easy-to-use Web Development collaborative tools Connect people with the information and resources they need. Users can create team workspaces, coordinate calendars, organize documents, and receive important notifications and updates through communication features including announcements and alerts, as well as the new templates for creating blogs and wikis. While mobile, users can take advantage of convenient offline synchronization capabilities.

2. Easily manage documents and help ensure integrity of content With enhanced document management capabilities including the option to activate required document checkout before editing, the ability to view revisions to documents and restore to previous versions, and the control to set document- and item-level security, Windows SharePoint Services can help ensure the integrity of documents stored on team sites.

3. Get users up to speed quickly User interface improvements in Windows SharePoint Services 3.0 include enhanced views and menus that simplify navigation within and among SharePoint sites. Integration with familiar productivity tools, including programs in the Microsoft Office system, makes it easy for users to get up to speed quickly. For example, users can create workspaces, post and edit documents, and view and update calendars on SharePoint sites, all while working within Microsoft Office system files and programs.

4. Deploy solutions tailored to your business processes While standard workspaces in Windows SharePoint Web Development Services  in Kitchener are easy to implement, organizations seeking a more customized deployment can get started quickly with application templates for addressing specific business processes or sets of tasks.

5. Build a collaboration environment quickly and easily Easy to manage and easy to scale, Windows SharePoint Services enables IT departments to deploy a collaborative environment with minimal administrative time and effort, from simple, single-server configurations to more robust enterprise configurations. Because deployment settings can be flexibly changed, less pre-planning time is required and companies can get started even faster.

6. Reduce the complexity of securing business information Windows SharePoint Services provides IT with advanced administrative controls for increasing the security of information resources, while decreasing cost and complexity associated with site provisioning, site management, and support. Take advantage of better controls for site life-cycle management, site memberships and permissions, and storage limits.

7. Provide sophisticated controls for securing company resources IT departments can now set permissions as deep down as the document or item level, and site managers, teams, and other work groups can initiate self-service collaborative workspaces and tasks within these preset parameters. New features enable IT to set top-down policies for better content recovery and users, groups, and team workspace site administration.

8. Take file sharing to a new level with robust storage capabilities Windows SharePoint Web development Services in Kitchener supplies workspaces with document storage and retrieval features, including check-in/check-out functionality, version history, custom metadata, and customizable views. New features in Windows SharePoint Services include enhanced recycle bin functionality for easier recovery of content and improved backup and restoration.

9. Easily scale your collaboration solution to meet business needs Quickly and easily manage and configure Windows SharePoint Services using a Web browser or command-line utilities. Manage server farms, servers, and sites using the Microsoft .NET Framework, which enables a variety of custom and third-party administration solution offerings.

10. Provide a cost-effective foundation for building Web-based applications Windows SharePoint Services exposes a common framework for document management and collaboration from which flexible and scalable Web applications and Internet sites, specific to the needs of the organization, can be built. Integration with Microsoft Office SharePoint Server 2007 expands these capabilities further to offer enterprise-wide functionality for records management, search, workflows, portals, personalized sites, and more.

"Our ultimate goal is to help our clients establish and expand their network in the mining industry in Latin America, declares Antonio Duran, Managing Partner at OPENVISION Inc. "By bringing together manufacturers from Canada and the US and mines, consultants and government organizations in Latin America, we are able to bridge a pronounced gap in international commerce in this industry," he continues.

GECAMIN organizes seminars in partnership with institutions of strong technical excellence in mining such as the Universidad de Chile, the Pontificia Universidad Católica de Chile, the Universidad de Concepción, Chile, The University of Western Australia and The University of Queensland, Australia, among others.

The participants, among which are highly qualified experts, academics and consultants, are typically all committed to technical excellence of the events which strengthen relationships between the academia and the industry. In 12 years of operation, more than 12,000 professionals have attended the events and have been trained in the areas of paramount importance to the international mining industry. These areas include the following:

• Mine Closure
• Environmental and Social Impacts Assessment
• Water and Energy Management in Mining
• Social Responsibility in Mining
• Clean Technologies
• Paste and Thickened Tailings
• Mineral Processing
• Hydrometallurgy
• Mining Plant and Equipment Maintenance
• Mine Planning
• Mining Unit Operations
• Automation and Control
• Geology
• Geostatistics
• Solvent Extraction
• Pyrometallurgy

The next few years are expected to bring a much more positive economic outlook, allowing mining companies worldwide to activate or reconsider alternatives for greenfield and brownfield projects. Sustainability, water in mining and efficient energy use will remain the key focus areas throughout the major part of the industry.

Visit Gecamin's Website

About OPENVISION Inc.

OPENVISION is an Integrated Marketing Communications firm, based in Cambridge, Ontario, providing a complete range of marketing services delivered by an experienced team of professionals with expertise across both off and on-line media.

We produce great results through the most appropriate marketing medium in the most cost-effective manner. We believe that the best marketing comes from understanding and openness between a client and agency.

Media Contact: Antonio Duran, OPENVISION Inc.

"Our new identity symbolizes the company's movement into new domains, birth of new ideas, innovation and development of new Integrated Marketing Communication services," said Antonio Duran, Managing Partner at OPENVISION Inc. "The main objectives for our new corporate website are to combine the brand elements of agility and innovation and to reflect the way marketing communications is evolving mainly due to rapid advancements in Internet Technologies," he continues.

About OPENVISION Inc.

OPENVISION is an Integrated Marketing Communications firm, based in Cambridge, Ontario, providing a complete range of marketing services delivered by an experienced team of professionals with expertise across both off and on-line media.

We produce great results through the most appropriate marketing medium in the most cost-effective manner. We believe that the best marketing comes from understanding and openness between a client and agency.

Media Contact: Antonio Duran, OPENVISION Inc.

CAMBRIDGE, Ontario – Jan 03, 2011 –  Duran Marketing today announced its new company name, OPENVISION Inc. With an expanding array of services that now include: Online, Creative, Multimedia, Mobile Apps Development and Export Support solutions, the company is changing its name to better reflect the company’s comprehensive portfolio of Global Integrated Marketing Communications services.

“Today’s unveiling of OPENVISION marks a significant milestone for our company. The Duran Marketing name, which originally stood for our family ties, no longer adequately represented our business, our services and solutions, our expertise and our position as a global communications firm,” explained Antonio Duran, Managing Partner for OPENVISION Inc. “The OPENVISION name embodies our ability and our commitment to continue helping our customers globally market their products and services and connect with customers through our unique combination of technology and expertise,” he continues.

In conjunction with the name change, the company also announced the availability of two advanced solutions:

• Mobile Apps Development - As smart phones and hand held mobile devices rapidly gain prominence as the preferred medium of accessing the web, our mobile business expertise along with our strategic alliances with leading technology providers, makes us the preferred choice of customers the world over.
• Video and Multimedia Production - Whether it’s web or DVD, our work ranges from web videos, animations, promotional videos to event documentation, editing and training tutorials. Our work combines an in house planning team with partnerships with leading Fortune 500 video companies.

“Growth demands change. The new name more accurately reflects the company's position and the new advancements further align our commitment and expertise in providing Integrated Marketing Communication services, from strategy and planning to Multi-Channel deployment thus reducing operational costs and improving efficiencies for our clients,” said Antonio.

Beginning today, the company has launched a new website, www.openvision.ca. Effective immediately, all future business activity will be conducted using the new name. There has been no change in the company’s management or ownership.

About OPENVISION Inc.

OPENVISION is an Integrated Marketing Communications firm, based in Cambridge, Ontario, providing a complete range of marketing services delivered by an experienced team of professionals with expertise across both off and on-line media.

We produce great results through the most appropriate marketing medium in the most cost-effective manner. We believe that the best marketing comes from understanding and openness between a client and agency.

Media Contact: Antonio Duran, OPENVISION Inc.