Optimistic Rebel

What to tweet?

George Nemeth — Tue, 28 Jul 2009 18:39:32 +0000

If you’re still stuck on how to tweet about your company: “The companies that tweet best are those that relay their corporate culture, Sharlyn Lauby writes. She suggests using social media to share a company’s history, vision and mission — as well as being responsive and asking questions about the future.”

Via SmartBrief on Social Media: 7 Secrets to Tweeting Your Corporate Culture.

Michael Jackson beats Barack Obama

George Nemeth — Mon, 27 Jul 2009 20:47:38 +0000

In number of Facebook fans.

Who’s Who in Facebook Page Fandom | WebProNews.

JD Lasica on the state of Social Media

George Nemeth — Thu, 23 Jul 2009 21:30:09 +0000

Highlights:

“A couple of years ago, no one knew what social media was. Now, young people take it for granted as part of their daily lives. There’s something mind-jarring about the fact that social media, in all its limitless possibilities, is the new rock ‘n’ roll.”
“Traditional media companies, particularly newspapers, are being hard-hit by the tectonic changes whipping through the mediasphere. The megatrends of nichefication, fragmentation and personalization do not play well with a business model based on packaging mass market content for a mass market that is largely disappearing online.”
” In most of the corporate sector, executives are still underestimating the impact of the forces at work.”
“Companies that are open to transitioning to the new economy will come to realize that social media is not just another distribution vehicle but a fundamental strategic approach that entails a rethinking of business as usual. “

via Q&A on the state of social media.

Social Media Talking Points

George Nemeth — Thu, 25 Jun 2009 20:59:10 +0000

Getting beyond the traditional:

Regardless of the pedigree - public relations, corporate communications, marketing, customer service, research, etc. - today’s social media task masters are probably still operating from the traditional corporate mindset or training. First, you define your audience and your goals and objectives. Then you develop talking points to convince that audience to complete the action that fulfills the goals or objectives. Then you measure, report; rinse, repeat.

The problem is that social media is an environment that scoffs at the traditional. Talking points are about as useful in a social media campaign as a nail gun in a balloon store. You’re just gonna piss everybody off…

via The Key To Developing A Social Media Strategy | Social Media Explorer.

David Ogilvy: “The consumer is your wife”

George Nemeth — Tue, 23 Jun 2009 19:06:21 +0000

Emphasis added. “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her. - David Ogilvy

Social Media and Quick Learning

George Nemeth — Wed, 17 Jun 2009 14:57:24 +0000

While David Mullen is trying to figure out what the optimal size of a social media campaign is, I like the emphasis on experience in the social media space in an effort to quickly learn what’s best:

Tonight, I watched a PR Week video interview with John Bell, managing director of 360 Digital Influence, Ogilvy. He said that one of the biggest trends he’s seen during the past six months or so is that more clients are moving away from big “cathedral” programs in social media and toward pilot programs where they can rapidly get some quick learning…

via Should Brands Approach Social Media with a “Pilot Program” Mindset? | Communications Catalyst.

Social media and sales

George Nemeth — Tue, 16 Jun 2009 20:53:05 +0000

Sales is not social commerce and vice versa.

The fact is, social commerce is about much more than a corporate brand presence on Facebook or Twitter. Successful social commerce marketing is about soliciting structured feedback relevant to shopping and buying, and making this feedback available to customers making these purchase decisions…

via Social media drives sales — if you know how to use it | Bazaarblog.

How Women Use Social Media

George Nemeth — Fri, 05 Jun 2009 14:17:57 +0000

“Fun, entertainment, community and connection.”

via Women Who Blog - eMarketer .

Do great marketing, build relationships

George Nemeth — Thu, 04 Jun 2009 17:44:04 +0000

“Your job isn’t to pioneer new technologies, your job is to find places to do great marketing and build the best relationships.” - Andy Sernovitz

What are you doing?

SmartBlog On Social Media » Blog Archive » Andy’s Answers: Avoid the shiny-new-object disease.

The Cleveland Social Media Club explains social media

George Nemeth — Fri, 08 May 2009 12:59:22 +0000