To clarify, the reason for the post wasn’t to determine the ideal size of a social media campaign. That can and should vary from campaign to campaign depending on a laundry list of items - goals, objectives, resources, etc.

The question I’m raising is whether or not brands should approach their social media efforts - regardless of size - with a “pilot program” mindset. Is there a need for long-term commitment and allocating long-term budget and resources beyond a few months to help provide the best opportunity for success possible?

Thanks again for sharing.

The Franchise King
Joel Libava

I went to a Dr today who told me he can barely use email and suggested that i need to have faith in drs. My response: I’m here for science, not faith. He told me the drug he prescribed wouldn’t interact with my other medication. I went home and looked up manufacturer’s package insert, saw the side effects, saw that it was incompatible with something I already take, and tore up the prescription.

If looking for a blog on a specific topic, I’ll start with a regular search then try Google Blog Search, Technorati, StumbleUpon, del.icio.us, MyBlogLog, blogged.com and other such directories/recommendation services.

Yet whether I’m passively finding blogs or looking for something specific, both tactics rely on the recommendations of other readers to at least some extent.