Optimization Today

Five Reasons Siegel’s Book “Predictive Analytics” Matters to Experts

Optimization Guy — Wed, 27 Mar 2013 19:06:51 +0000

My new book – Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die – is a revealing, accessible primer positioned to appeal well outside our industry. But, if you’re already an expert, here are five reasons to read it nonetheless: New detailed case studies Advanced topics (ensembles, uplift, etc.) An in-depth, startling treatise on privacy [...]

Data Analyst at Baystate Health, Springfield, Massachusetts

Optimization Guy — Fri, 15 Feb 2013 06:21:34 +0000

Data Analyst Departments of Strategic Planning and Digital Marketing Maximize your data analytical skills by supporting two departments utilizing various databases. We will provide challenging work and the ability to foster and sharpen your talents!As the Data Analyst, you will be part of a dynamic team responsible for strategic planning/business development and marketing analytics. Your [...]

Senior Web Analyst Sirius Xm Radio at District of Columbia

Optimization Guy — Wed, 13 Feb 2013 10:13:18 +0000

Lead Web Analytics for Siriusxm.com, leveraging Omniture and Google Analytics to provide insight into user behavior, business goals, and key performance indicators. Responsibilities include defining business requirements, implementation, data management, and analytics. Leverage data and analysis to optimize site performance for best user experience and conversion, partnering with finance and business units to develop and [...]

Senior Web Analyst at Sirius XM Radio New York

Optimization Guy — Wed, 13 Feb 2013 10:11:52 +0000

Web Conversion Specialist Destination at Maternity Corporation, Philadelphia, Pennsylvania

Optimization Guy — Wed, 12 Dec 2012 20:26:16 +0000

Destination Maternity Corporation is the world’s largest designer and retailer of maternity apparel. In the United States and Canada, as of September 30, 2012, Destination Maternity operates 2,008 retail locations, including 625 stores, predominantly under the tradenames Motherhood Maternity, A Pea in the Pod, and Destination Maternity, and 1,383 leased department locations, and sells on [...]

200+ Analytics Blog Posts that you might have missed

Optimization Guy — Sun, 12 Aug 2012 18:15:22 +0000

Post Title Blogger Mark Your Calendars For These Upcoming Analytics Events Google Analytics A Deep Dive Into Facebook Advertising Hiten Shah What Data Brokers Know vs. What They Tell You All Analytics Illinois Lawmakers Tell Employers Seeking Social Media Account Info to Take a Hike All Analytics Garbage in, Garbage out: What It Means for [...]

Senior Analytics and Optimization Manager – ZAAZ Seattle, Washington

Optimization Guy — Tue, 12 Jun 2012 21:33:48 +0000

Are you a thought leader? Put your MBA and web strategy experience to use in a dynamic environment with opportunities to influence the evolution of web analytics as it relates to global campaigns for our clients. ZAAZ is a pioneer in the use of analytics to develop strategic site optimization plans that become an integral [...]

Analytics and Insights Director at Healthline Networks New York

Optimization Guy — Wed, 06 Jun 2012 20:51:17 +0000

Director, Analytics & Insights The Analytics & Insights Director is responsible for helping drive strategic thinking, developing business insights, and managing all analytics projects. We are seeking an experienced individual to define innovative and highly effective digital marketing strategies and monitor metrics and audience opportunities for Healthline Networks. This position will report to the VP [...]

Website Privacy Standards Inforgraphic from Ensighten

Optimization Guy — Wed, 06 Jun 2012 19:11:34 +0000

As advertisers develop more sophisticated online visitor tracking tools, government agencies and consumer interest groups are pushing for stricter privacy standards. Do Not Track, the web tracking opt-out movement in the U.S. is gaining ground as a government-endorsed standard. Across the pond, it’s already law. The European ePrivacy Directive requires sites to proactively gain consent [...]

50 Excellent Google Analytics Tips and How To’s

Optimization Guy — Sat, 02 Jun 2012 16:10:44 +0000

Post Title Blogger Google Website Optimizer Moves to Google Analytics – Experiments section under Content Section Google Analytics Premium Where is the Old Version of Google Analytics Reports? Google Analytics Premium Tracking Campaigns in both Google Analytics and Omniture Site Catalyst Google Analytics Premium Get Google Analytics Help When You Need It Google Analytics Premium [...]