Opusframing.com | Opinion by Chris Tyrell

How to Lose Business

Peter - Opus Art Supplies — Wed, 01 May 2013 17:00:00 +0000

I am changing names to protect the innocent–this particular innocent is a very talented, polite and charming person. He wrote to me this week asking me to promote a web hosting service for artists. His proposal impressed me. I liked how his service proposed to present artwork; in his proposal art is presented on a wall like in a gallery and you can zoom in to see every detail. I was moved to write this post for my blog:

Teaching professional development to artists isn’t easy. Artists exist to be creative and innovative, so rules are a foreign concept. Consequently, I provide guidelines and examples of best practices as my methodology....Read more

Chris Tyrell Loranger

Artists Must Multi-Task

Opus Art Supplies — Wed, 20 Mar 2013 20:37:49 +0000

What do you think it takes to become a successful artist? Most people think it requires a vivid imagination plus excellence with composition and colour theory as well as the appropriate technical skills, but a truly successful visual arts career also involves having:...Read more

Enough financial security to pay your bills
A specialized space to work (temporarily or permanently)
Great photography skills and access to specialized equipment to support your sales and communications
Excellent writing skills for:

Artist statements
Applications and reporting to gatekeepers (curators, grant and residency officers, gallery owners, etc.)
Marketing communications

Two Ways To Get A Show

Opus Art Supplies — Thu, 21 Feb 2013 19:36:42 +0000

Method #1
Teaching at Emily Carr University exposes me to many artists beginning their visual art careers and a great many of them are very interested in being shown in either a public or private gallery. Consequently it seemed wise to me to encourage my students to capitalize on their inexperience....Read more

Chris Tyrell

Making (New Years) Resolutions Work

Peter - Opus Art Supplies — Fri, 01 Feb 2013 19:00:00 +0000

February is notorious for “resolution failure,” just ask any gym, weight-loss program, or smoking cessation program staff. That makes this the perfect time to consider how to make your resolutions successful.

If you are a regular reader of this column, you may recall that I recently wrote that I assign the making of a pledge in my professional practice course at Emily Carr University of Art and Design. A pledge is a resolution, and I am revisiting that topic for several reasons:...Read more

Many of my students develop, as their final assignment, a proposal for an exhibition that includes their own work plus the work of at least two other artists. In December, two former students who pledged to make their proposal become a reality wrote to say they had succeeded.

Chris Tyrell Loranger

Some Winter Observations

Erik - Opus Art Supplies — Tue, 01 Jan 2013 08:00:00 +0000

In December, this column discussed the importance of narrative to customers when they buy art. Thank you to everyone who wrote to me about that article, and because so many of you wrote in agreement, I would like to provide you with another take on the subject.

I have mentioned before that one assignment that I give to my students of professional development at Emily Carr University is to define “the function of display.” Most students miss the mark with their submissions. Instead of defining the “function” of display, they tend to describe the objects they have on display, but in doing so they tend to reference many strong emotions to the objects they display in their narratives....Read more

Chris Tyrell Loranger

Pledging

Erik - Opus Art Supplies — Tue, 11 Dec 2012 20:37:16 +0000

Pledge. It’s an old word it seems, one you rarely hear anymore. The word has diverse applications but mostof us understand it to mean a promise to do, or not to do, something. Simple pledges between friends function as informal oral contracts. In the loan, mortgage, bail and pawn industries, written commitments guaranteeing repayment are formal legal pledges of repayment and security. But perhaps the most pervasive use of a pledge in our society is the oral vow made at weddings....Read more

Chris Tyrell Loranger

What Art Customers Want

Peter - Opus Art Supplies — Thu, 01 Nov 2012 20:00:00 +0000

I saw some brilliant art marketing while in Montreal this summer. The artist had a show in a small gallery with decidedly different and highly popular documentation.

These are the essential components of how we document each work of visual art at an exhibition: the title, artist’s name, the year of execution, the media used and its dimensions (and often its price). Most of the rest of the information about a work that an art buyer can access is contained in the artist’s statement. ...Read more

Chris Tyrell Loranger

Success and Flowers

Peter - Opus Art Supplies — Mon, 01 Oct 2012 19:00:00 +0000

I began teaching in Continuing Studies at Emily Carr University of Art + Design shortly after my book, Artist Survival Skills, came out. I had picked up a Continuing Studies calendar to see if there was a course I might take and noticed that the listing for a course called The Business of Art showed the teacher was TBA (to be announced).

I contacted the University to offer my services for what I thought would be one semester, assuming the regular teacher was on leave, but I have taught the course every semester since. While I am only in the classroom for six hours a week for two months each semester, my course is a compulsory part of three certificate programs with about twenty students attending each of my two classes....Read more

Chris Tyrell Loranger

Don’t be an Artist

Peter - Opus Art Supplies — Thu, 16 Aug 2012 07:00:00 +0000

Do you, or have you ever, called yourself “an artist?” This title, which I once coveted, is now anathema to me.

I remember when I was young wanting so very badly to be able to say legitimately that I was an artist because I thought it was the supreme profession. Nothing, I thought, could fill me with greater pride than to be an artist. But things started happening to me to deter my ambition early in my education....Read more

Chris Tyrell Loranger

Tips For Summer Art Fairs

Erik - Opus Art Supplies — Sun, 01 Jul 2012 07:00:00 +0000

An email from Betty C. asks: “My gallery sales are down and I’ve been wondering about doing something I have never wanted to do: participate in a local art ‘festival’ for lack of a better word. It is part sale, part summer fair, and I have always thought these kinds of events were inappropriate for me. But I need to increase my sales. Any tips about what to expect or how to maximize my experience?”...Read more

Chris Tyrell Loranger