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	<title>Web 2.0 and Social Media news - Original Signal</title>
	<link>http://web20.originalsignal.com</link>
	<description>Orginal Signal aggregates the 17 most popular Web 2.0 sites. The main purpose of the site is to provide 
a quick glance on what's happening without using your desktop/web RSS reader. New headlines (since your 
last cookied visit) come in pretty orange, visited ones are grey. All credits go to the authors of these weblogs. 
Without their hard work Original Signal would not exist. Original Signal was inspired by Popurls and the Web 2.0 Workgroup.</description>
	<pubDate>Mon, 28 May 2012 09:50:19 CEST</pubDate>
	<language>en</language>
	
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  <title>Poke to unlock: What a Facebook Phone could look like</title>
  <link>http://feedproxy.google.com/~r/TheNextWeb/~3/MgP9Fl-8z4Y/</link>
  <pubDate>Mon, 28 May 2012 09:45:06 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/TheNextWeb/~3/MgP9Fl-8z4Y/</guid>
  <author />
  <content:encoded><![CDATA[
  Facebook is reportedly busy hiring up ex-Apple engineers as it bids to make the much expected &#8216;Facebook Phone&#8217;, once known internally as Project Buffy. While the tech press is writing about...  ]]></content:encoded>
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  <title>Why Microsoft Killed Windows Live</title>
  <link>http://feedproxy.google.com/~r/readwriteweb/~3/55i3RbnH4_U/why-microsoft-killed-windows-live.php</link>
  <pubDate>Mon, 28 May 2012 09:45:04 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/readwriteweb/~3/55i3RbnH4_U/why-microsoft-killed-windows-live.php</guid>
  <author />
  <content:encoded><![CDATA[
  Microsoft is finally killing off the confusing "Windows Live" brand. It's being replaced with a renewed focus on Microsoft's biggest piece of software - the Windows OS - together with a new and all-encompassing identity system named "Microsoft account." Windows Live has been Microsoft's online branding since it was&nbsp;unveiled back in November 2005. But Windows Live never worked, mainly because the brand was applied to Microsoft products&nbsp;inconsistently&nbsp;and seemingly&nbsp;at random.The change in branding was recently&nbsp;explained by Chris Jones, VP of the Windows Live group. The nutshell is that Microsoft is integrating all of its products into the Windows OS, which will be tied together using an identity system plainly named "Microsoft account."Seamless 3.0The word "seamless" was key to Microsoft's 2005 announcement of Windows Live. It pops up again in Chris Jones' 2012 blog post:"Windows 8 provides us with an opportunity to reimagine our approach to services and software and to design them to be a seamless part of the Windows experience, accessible in Windows desktop apps, Windows Metro style apps, standard web browsers, and on mobile devices."(emphasis ours)                           What Microsoft means is that every service you need will be in Windows 8, accessible via the identity system called Microsoft account.Compare that to 2005, when Microsoft said that Windows Live (and Office Live, the enterprise-focused version of this branding) was "designed to deliver rich and seamless experiences" between the desktop and the Web.The difference is subtle but significant.In 2005, Microsoft positioned Windows Live and Office Live as "enhancements" to the Windows OS and the Microsoft Office suite of products. Things you need are out on the Web, but you'll recognize them (2005-era Microsoft assured us) because they have the word "Windows" in their names. The catchphrase back then was "software plus services."In 2012, it's more like "software plus online identity." Essentially Microsoft is now saying that the only Web service that really matters is identity. To emphasize that point, Microsoft has named the identity service as generically as possible: Microsoft account. With this key account, you can access any online content from within a Windows product - whether it's a desktop PC, mobile phone, tablet, or any other type of product running on Windows OS. They don't even need to be Microsoft online services anymore - you're invited to "mix and match."                           Microsoft Has Lost The Battle For Web Services, But...In some ways, this is a retreat by Microsoft in the area of online services. It's basically admitting that "Windows Live" branded products cannot compete with Facebook, Twitter and other successful online services. (So why did Microsoft launch a new social network this month, named So.cl? Yes, exactly...)Even though this is an admission of defeat in the battlefield that is the Web, Microsoft still has some very successful Web properties. Hotmail and Messenger were singled out by Chris Jones as market-leading web products. It makes total sense to remove "Windows Live" from the names of those two products, because it only diluted their existing brand value. Don't forget also that Microsoft owns Skype, the biggest brand in Internet voice over IP and chat. There's no need to mess with those brands with an amorphous concept called "Windows Live." It took Microsoft 7 years to admit that.Even though the branding "Windows Live" is being trashed, the design of products like Hotmail and Messenger will be integrated more with Windows 8 desktop apps. In other words, Microsoft's online services will start to look more like Windows desktop apps. Remember the days when Microsoft got sued for integrating Internet Explorer into Windows? Well essentially Microsoft is now integrating ALL of its online products into Windows. But because Microsoft is not the force it used to be, nobody will sue.So Back to Branding...What is Microsoft Saying To Us Consumers NowEssentially Microsoft is telling consumers: forget all of those online services we used to hawk as Windows services, just get a Windows OS-powered device and please (pretty please) sign up for a Microsoft account.It's fairly similar to Apple's winning strategy, if you equate the "cloud-powered" Windows 8 with Apple's iOS, and Microsoft account with Apple ID. The only problem is, with the exception of Xbox, Microsoft doesn't have cool hardware. It's banking on the continuing large market share of Windows OS, together with still popular online services like Hotmail, to pull it through. It may be 5 years too late, but I think it's the right move by Microsoft to simplify its strategy this way.         ]]></content:encoded>
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  <title>This Week in Media: A Need for Reinvention</title>
  <link>http://feedproxy.google.com/~r/TheNextWeb/~3/e9fQLD3ySCA/</link>
  <pubDate>Mon, 28 May 2012 09:00:13 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/TheNextWeb/~3/e9fQLD3ySCA/</guid>
  <author />
  <content:encoded><![CDATA[
  This was an interesting week in the media world &#8211; perhaps not as eventful as the previous ones, but certainly as thoughtful. From theoretical debates to court battles, here&#8217;s our...  ]]></content:encoded>
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  <title>It’ll Be A Miracle If The Facebook Phone Doesn’t Suck</title>
  <link>http://feedproxy.google.com/~r/Techcrunch/~3/DWATD1XqmTA/</link>
  <pubDate>Mon, 28 May 2012 08:00:03 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/Techcrunch/~3/DWATD1XqmTA/</guid>
  <author />
  <content:encoded><![CDATA[
  Here we go again: Facebook is apparently trying for the third time to get its phone project off the ground -- snatching up iOS design and engineering talent left and right Nick Bilton is hearing.We're hearing (and seeing) similar regarding iOS talent, but with one caveat: Word on the street is that few mobile design wizzes actually want to work at Facebook, but everyone has their price, and post-IPO Mark Zuckerberg is willing to pay that price, whatever it is.  ]]></content:encoded>
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  <title>Video Highlights From Disrupt NY 2012 – Day 3</title>
  <link>http://feedproxy.google.com/~r/Techcrunch/~3/XJDKfAuVYDQ/</link>
  <pubDate>Mon, 28 May 2012 08:00:03 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/Techcrunch/~3/XJDKfAuVYDQ/</guid>
  <author />
  <content:encoded><![CDATA[
  In the last of our series of posts featuring daily videos from Disrupt NY, Day 3's highlight was the final round of the Startup Battlefield presentations and the passing of the cup to the new winner UberConference.  Wednesday also featured an entertaining hardware panel, an inspirational tech talk from the White House, and new beer that's caught the interest of tech investors.  ]]></content:encoded>
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  <title>India’s leading operator Bharti Airtel unveils mobile advertising service</title>
  <link>http://feedproxy.google.com/~r/TheNextWeb/~3/_JvuYvsaFPA/</link>
  <pubDate>Mon, 28 May 2012 07:45:05 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/TheNextWeb/~3/_JvuYvsaFPA/</guid>
  <author />
  <content:encoded><![CDATA[
  Indian operator Bharti Airtel has followed up its recent deal with Qualcomm that strengthens its 4G mobile service plans, with a move into the mobile advertising space, the Times of...  ]]></content:encoded>
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  <title>Researchers find vulnerability in Chinese chips used by US army</title>
  <link>http://feedproxy.google.com/~r/TheNextWeb/~3/J0-aBgHHSTU/</link>
  <pubDate>Mon, 28 May 2012 07:00:11 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/TheNextWeb/~3/J0-aBgHHSTU/</guid>
  <author />
  <content:encoded><![CDATA[
  A team of researchers from Cambridge University say they have found evidence that a Chinese-manufactured chip used by US armed forces contains a secret access point that could leave it...  ]]></content:encoded>
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  <title>How an MP3 player inspired the launch of Google’s Knowledge Graph</title>
  <link>http://feedproxy.google.com/~r/TheNextWeb/~3/1EQL9CMr9l4/</link>
  <pubDate>Mon, 28 May 2012 05:00:14 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/TheNextWeb/~3/1EQL9CMr9l4/</guid>
  <author />
  <content:encoded><![CDATA[
  Usually when you see a product from a company, you don&#8217;t get a whole lot of background on where it came from or how it was created. Great products don&#8217;t...  ]]></content:encoded>
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  <title>Please Don’t Ruin The Second Screen</title>
  <link>http://feedproxy.google.com/~r/Techcrunch/~3/edvOVjGR4uc/</link>
  <pubDate>Mon, 28 May 2012 04:45:01 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/Techcrunch/~3/edvOVjGR4uc/</guid>
  <author />
  <content:encoded><![CDATA[
  There are advantages and disadvantages of being one of the earlier companies in a very early market. While new companies get to watch, observe, and create their own insights based on product features incumbents develop, we get to constantly introspect on “what has worked” based on real data, real feedback, and being out in the market talking to partners.The second screen space is going to be a multi-billion dollar market. Just last week, Tim Cook announced that 67M iPads were sold in less than two years. It took more than 24 years to sell that many Macs.  With the growing trend of second screen activity (i.e. using tablets while you watch TV), there is bound to be major disruption in the TV industry.  ]]></content:encoded>
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  <title>Battery startup Prieto charges up with funds</title>
  <link>http://feedproxy.google.com/~r/OmMalik/~3/lEhZPS6LDN4/</link>
  <pubDate>Mon, 28 May 2012 04:15:18 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/OmMalik/~3/lEhZPS6LDN4/</guid>
  <author />
  <content:encoded><![CDATA[
  A lithium ion battery that can charge in five minutes and last for five times longer than the standard -- that's the goal for startup Prieto Battery, which just raised $5.5 million of a planned $6.8 million round.  ]]></content:encoded>
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  <title>LOL – Mark Zuckerberg and his wife make a cameo in this Chinese police video</title>
  <link>http://feedproxy.google.com/~r/TheNextWeb/~3/HfCQZRfLcxM/</link>
  <pubDate>Mon, 28 May 2012 04:00:51 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/TheNextWeb/~3/HfCQZRfLcxM/</guid>
  <author />
  <content:encoded><![CDATA[
  The possibility of Facebook entering China continues to be one of the most keenly discussed issues about the social network but, in the meantime, Mark Zuckerberg and his wife have...  ]]></content:encoded>
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  <title>Toshiba puts the final nail in the netbook coffin, as it discontinues its range in the US</title>
  <link>http://feedproxy.google.com/~r/TheNextWeb/~3/4xkn48Gt78I/</link>
  <pubDate>Mon, 28 May 2012 04:00:51 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/TheNextWeb/~3/4xkn48Gt78I/</guid>
  <author />
  <content:encoded><![CDATA[
  According to Liliputing, Toshiba is done with netbooks in the United States. The product variety, basement-priced micro-laptops that were exceptionally portable, sold millions of units, and helped certain brands grow...  ]]></content:encoded>
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  <title>Pentagram celebrates its 40th anniversary with this charming motion graphic</title>
  <link>http://feedproxy.google.com/~r/TheNextWeb/~3/HSfPnX9epyY/</link>
  <pubDate>Mon, 28 May 2012 03:30:08 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/TheNextWeb/~3/HSfPnX9epyY/</guid>
  <author />
  <content:encoded><![CDATA[
  Pentagram has left a monumental impact on the world of design. The massive firm, who&#8217;s work and offices are spread throughout the world, houses the like of Paula Scher, and...  ]]></content:encoded>
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  <title>The next Xbox, Apple’s TV, and where you plug in the darn controllers</title>
  <link>http://feedproxy.google.com/~r/TheNextWeb/~3/OMVZhAMJFFY/</link>
  <pubDate>Mon, 28 May 2012 03:00:14 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/TheNextWeb/~3/OMVZhAMJFFY/</guid>
  <author />
  <content:encoded><![CDATA[
  It was a disappointment, when Microsoft made it known that the next Xbox will not be hitting the market until next year. There had been oodles of, and I would...  ]]></content:encoded>
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  <title>Steve Clayton on Microsoft’s push for “natural user interfaces”</title>
  <link>http://feedproxy.google.com/~r/TheNextWeb/~3/Y9lam9SG5PE/</link>
  <pubDate>Mon, 28 May 2012 02:30:05 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/TheNextWeb/~3/Y9lam9SG5PE/</guid>
  <author />
  <content:encoded><![CDATA[
  At PSFK&#8217;s 2012 Conference in NYC, Steve Clayton gave a talk on Microsoft&#8217;s latest push towards designing technology that actually feels natural to users. Overall, this is a trend that has slowly become...  ]]></content:encoded>
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