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ORISUE 2010 IN REVIEW & 2011 PREVIEW

marketing — Wed, 29 Dec 2010 20:06:52 +0000

2010 is about to end, and we are officially a full decade into the new millennium. We’d like to end the year in a review of some highlights from Orisue and give you a sneak peak on some of the new things coming in 2011 . So sit back, and take a trip down memory lane with us.

2010 IN REVIEW

1. Office Move

2010 marked the year we moved from Orange to Irvine. With a larger space and dedicated offices for all departments, it showed a huge growth for Orisue as a company and of things to come.

2. Product Placements

Another bench mark was our product placement game (better known as SPOTTED on the blog). From looks such as Mike Posner, 50 Cent, The Game, Bun B, Rick Ross, Mac Miller, all the way to NBA players like Josh Childress and Kevin Durant and NFL players the likes of Sedrick Ellis and Remi Ayodele; we’re glad the brand is getting recognition from the music and professional sports world.

3. Marketing Team Expansion

2010 saw a heavy expansion to the Marketing Team and welcomed in Richard, Jason, Mikey and Todd. This new “dream team” is going to be the source of many new developments for 2011 (scroll down below to get a glimpse)

4. Web Store Re-Launch

The motto of 2010 was RETHINK EVERYTHING, so we had to start at home with that. Last month we re-launched a revised web store to better facilitate a smoother online shopping experience and tons of social media tools for you to share your favorite items with your friends.

5. Rise of Social Media Contests / Online Exclusives

Our fans are of the utmost importantance, so we wanted to provide them a unique contest experience. Launching strictly on our social media platforms was our WE LIKE TO RT Weekly Contest (just LIKE or RT to enter), Facebook Exclusive Items (Goodwood Bracelet), and Social Media exclusive sales (PRE Black Friday). Our little way of saying thank you.

7. NFL Chris Cooley (Washington Redskins) Limited Edition TSHIRT & In-Store

Projects like these are always fun, especially when they happen with such great individuals and athletes such as Chris Cooley. We were fortunate enough to do a limited edition TSHIRT and In-Store (@ MajorDC) with DC’s own Chris Cooley. Apparently it’s a hot ticket item on EBAY now.

8. Fall Season

Our Fall 2010 Season was the largest to date, and had the industry a buzz. Minus a few all nighters in the office, the season broke expectations for for everyone from pure size to design.

9. Success of Friends & Family

As we’ve been fortunate to grow and see success, so have our friends and family. Early in 2010 Far East Movement signed a major label record deal with Cherry Tree/Interscope Records, had one of the biggest songs of 2010 that topped iTunes and Billboard charts and released their first full length album, Free Wired. Fashawn is another long time Orisue family member, initially built on the success of 2009′s Boy Meets World and followed up with the critically acclaimed Nas Tribute Tape “Odd To Illmatic” presented by Us & XXLMag. congratulations guys, bing things ahead in 2011.

2011 PREVIEW

We decided to open the vault and give you a sneak preview of some great editions coming to our website and brand in 2011….remember SHHHHH it’s a secret.

1. Website Relaunch

In 2011 we are slated for a brand new website relaunch. With technology changing so rapidly, we have to adopt as well. The new site will have tons of new functionality and tools for you to use and enjoy, providing you a new way of experiencing a brand digitally.

2. New Contests & Bigger Prizes

WE LIKE TO RT scratched the surface of what we have in store for 2011. With new contests and bigger prizes, we want to provide all of our new and old fans a way to get involved.

3. More Exclusives & Special Projects

The excitement and buzz that our limited edition Orisue x Goodwood bracelet provided is only a start for what we are going to be working on this coming year. Special projects are lining up for 2011 so keep it locked here (get that newsletter subscribed!).

4. Technology, Technology, Technology

We can’t say that word enough, and that’s all we can say at this time, just trust we have some tricks up our sleeves.

Thanks again for all your support in 2010, we couldn’t have done this without you. Happy New Years.

- The Orisue Crew

2010 HOLIDAY SEASON WISH LIST

marketing — Thu, 23 Dec 2010 17:00:10 +0000

With the holidays only a few days ahead (and some holidays already passed), at Orisue we always like creating wish-lists. Usually it involves perfect 10 models and Italian sports cars however this year we decided to scale it down to the bare necessities, DVDs, Books, Tech Gadgets and bags. With some express shipping, you might be able to grab some of these by the holidays, cheers!

What is better then Zombies, modern story line and hot chicks? Not much, “The Walking Dead” series on AMC has had everyone talking this year.. if you haven’t had a chance to check it out head over to Amazon.com to Pre Order Today.

HBO is on a streak with their series “Eastbound and Down”. Centered around Kenny Powers, both seasons have had everyone at Orisue rolling. Even though season 2 isn’t out on DVD yet, make sure to catch up on Season 1 to keep the laughter going through the Winter season.

Not to often do you get to see a rapper come out with a book whose cover art is the classic painting “Rorschach” by Andy Warhol. Jay Z took the world by storm in November with his book “Decoded“. From back-stories of some of his most popular songs, to the back story of him as a person, the book allows you to see this man in a whole different way.

For most people “what’s the weather like today?” usually pops into their mind when the alarm clock rings in the AM. Ambient Design realized that and was able to create a alarm clock that displayed the weather condition, with no WIFI connection needed. With 150 US Cities, no matter where you are you can always tell what you’re outfit will need to be that day.

Being on the road all the time you need a good bag to keep your gear in place, while still looking fresh. Swedish brand SANDQVIST has got you covered with a wide spectrum of bags that are sure to fit every style and map on the globe.

Most of all, the holidays are about family and friends. So make sure to spend some extra time to see everyone you can during the extra day’s off. Happy Holiday’s everyone – Orisue.

DROPPING BY THE ATTIC BUENA PARK

Wally Vu — Tue, 21 Dec 2010 19:14:14 +0000

We’ve been pretty holed up at the office lately so we decided to take a change of pace and drop by and visit our friends at the Attic in Buena Park.

Cigarette breaks are a regular occurence whenever Richard and the Attic gang are around.

Attic is one of the biggest streetwear and sneaker boutiques in the nation. They are also one of the OG Orange County stockists for Orisue. We’ve both come into our own over the years, but I still fondly remember meeting James years ago and these shelves were hardly stocked with any product at all. That is certainly not the case nowadays

This is Attic’s Denim bar which also becomes a real bar when they host in-store events.

James always gets hyped when we come by and visit. Here he is pointing out all kinds of things that I wasn’t paying attention to.

The Attic has a video game lounge set up in store for customers to just cool out and relax at.

I tried my hand at some Street Fighter 4.

It’s funny how a random visit can turn into a meeting for a future event. We definitely got something brewing up for you guys soon.

Photos: Mikey Cena

Words: Wally Vu

FLAGSHIP SOCIETY GRAND OPENER

marketing — Mon, 20 Dec 2010 21:42:05 +0000

Our good friends over at Flagship Society had their big Grand Opening this past weekend. Flagship Society houses a group of guys that all specialize in something different. Tattoos, DTA Clothing, Racecars, and motorcycle fabrication. Great to see everyone get together despite the rain for some good old fashion fun. Stiff drinks, fast cars, bacon wrapped hotdogs, and women. Not much more you can ask for on a rainy Sunday. The team had the chance to stop by the event which they held at the shop in Garden Grove. You may remember the Flagship Society headquarters from our Holiday 2010 Look Book. Check out some of the debauchery that went down below.

Cars of all kinds came out. Supra meet Bentley.

Entrance to Flagship Society.

Louie (L-Con) and Shaun (Suicide Machine Co) both reside in Flagship Society. Louie specializes in Racecar fabrication, and Shaun builds sweet motorcycles.

DJ A1 from Falken provided the tunes. Marathon Mixing!

I am always a fan of an open bar. Courtesy Ketel One and Singha.

Ballade Sports is the other partner at the Flagship Society. A leader in everything Honda.

Jarren (@lowkeytattoos) was invited to tattoo at the event. Chopping it up with Jasper from Rogue Status / DTA.

Jaz from our Holiday 2010 Look Book came out to hang.

Spider and Jarren were holding it down for the few that decided to get tattoo’d that day.

Brandon decided to get some work in the heat of the moment.

You can’t call it a party without the Flagship / DTA guys blowing off steam in the DTA Scion 2JZ swap. Picture compliments of www.thesmogcheck.com

Picture compliments of www.thesmogcheck.com

Words – Travis

Pictures – Mikey

CHRISTMA-HANU-KWANZAA-KAH DAY 6: 37% OFF STOREWIDE + FREE 3 DAY SHIPPING

marketing — Sat, 18 Dec 2010 05:00:10 +0000

We hope Christma-Hanu-Kwanzaa-Kah has treated everyone well. Today is the last and final day of our 6 days of Christma-Hanu-Kwanzaa-Kah. Alas all good things come to an end, but to help ease the pain we’re expanding the last day of Christma-Hanu-Kwanzaa-Kah 1 more day! The sale begins 10:00 PM PST Friday 12/17/10 and goes until Midnight PST Monday 12/20/10. For the duration of the sale we’re putting everything on sale 37% storewide and we’re throwing in free 3 day shipping!! Shop now and get your gifts in time for Xmas!

Head on over the Online Store now and use coupon WOWZERS at checkout!

CHRISTMA-HANU-KWANZAA-KAH DAY 5: JEAN CLAUDE VAN DAAAAMN ALL THE DENIM ARE ON SALE

marketing — Fri, 17 Dec 2010 08:01:48 +0000

Christma-Hanu-Kwanzaa-Kah has been a blast. On the 5th day of Christma-Hanu-Kwanzaa-Kah we thought it only be fitting that we pair our favorite holiday with our favorite action movie star, Jean Claude Van Damn!

Jean Claude Van DAAAAMNEE all the denim are on sale! Every single pair of jeans will be on sale for 37% off + we’re still giving out free ground shipping!

Boogie on down >to the Online Store and grab yourself a pair of jeans!

N.O.R.E. IN LA WEARING OUR NESTERFIELD HOODY

Wally Vu — Thu, 16 Dec 2010 21:25:14 +0000

Received a text from N.O.R.E. saying he was in town and to come through and kick it. N.O.R.E. always shows love, so we had to bless him with some new Holiday stuff. He was definitely feeling our Nesterfield Sweat Suit, which also happens to be apart of our Christma-Hanu-Kwanzaa-Kah KNITPICK sale. Be on the lookout for N.O.R.E.’s solo project dropping early next year. What what!

Check for the Nesterfield Zip-Up on our Online Store

CHRISTMA-HANU-KWANZAA-KAH DAY 4: KNITPICK

marketing — Thu, 16 Dec 2010 08:01:24 +0000

The 6 Days of Christma-Hanu-Kwanzaa-Kah are rolling out and it seems like everyone is enjoying the sale. We’re keeping things moving on the 4th day of Christma-Hanu-Kwanzaa-Kah with “KNITPICK” day. On “KNITPICK” day we’re putting every single cut & sew shirt, button-up shirt, sweater, fleece and cardigan on sale for 35% off!

Just use coupon code “KNITPICK” at checkout, and remember we’re still providing ground shipping free of charge for all domestic orders as well. Happy Holidays yall!

Get your KNITPICK on now at the Online Store.

CHRISTMA-HANU-KWANZAA-KAH DAY 3: 1-2 PUNCH

marketing — Wed, 15 Dec 2010 08:06:48 +0000

We hope you’re enjoying the 6 Days of Christma-Hanu-Kwanzaa-Kah so far. The sale continues today with our 1-2 Punch promotion. We’ve combined some of our favorite styles together to form 1-2 combo’s and have put them on sale for up to 40% off! We’re still providing free ground shipping on all orders as well!

Get to the Online Store and spread that Christma-Hanu-Kwanzaa-Kah cheer!

Check out one of our 1-2 Combo’s below:

The Barrington Vest ($79) is paired up with the Charleston Button-Up ($69). You can get both for the price of $99!

Combined original retail price was $148, for a total savings of $49!

Check the rest of the 1-2 Combos on our Online Store!

HOLIDAY 2010 STYLE GUIDES – PART 1

marketing — Tue, 14 Dec 2010 23:35:18 +0000

Holiday weather is always a great excuse to bust out the outerwear. Most of the year it’s just too hot to throw on a full jacket or outerwear piece. We put together these style guides to highlight some of our favorite Holiday outerwear pieces and dressed them up with some great button-ups.

If you haven’t figured it out yet, we’re running the 2nd day of Christma-Hanu-Kwanzaa-Kah sale and have put all outwear on sale for 31% off! Check out some of the outerwear highlighted below and use the coupon “STAYWARM” at check out to apply the discount. Remember we’re still running free ground shipping on all orders and regardless of what you buy we’re giving out a free beanie with every purchase!
Head over to the Online Store to get right!

Rimmel Jacket (Light Resin Canvas)
Thompson Jacket (Tweed w/ Faux Leather Sleeves)

Murray Jacket Hooded Varsity Jacket (Flannel w/ Faux Leather Sleeves)
Liverpool Jacket (Wool)