Watch this quick video…..

Need an expert team eager to help you grow your online presence? Call me: In Orlando: 407-830-4550 or Nationwide: 866-998-6886.

Qualified Candidate will possess at least two years of php programming experience with an emphasis on MySql integration. Candidate must be willing to meet and collaborate with our existing team and have the ability to surpass deadlines. Ideal candidate will also possess a strong attention to detail.

Qualifications:
Proficient in Adobe Dreamweaver, Photoshop and FTP applications. Knowledge of CSS, HTML, PHP / MYSQL Applications, CMS programming.

Must be efficient and have the ability to multi-task. Team player attitude is a necessity.

Please email resumes with a cover letter to jobs @ ontargetwebsolutions.com or fax to 407-830-4480.

“Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. ” Google Webmaster Blog.

When you start thinking like Google and more importantly your web site users and their VERY LOW patience threshold, your web site starts to speak directly to them.  Today’s web sites are clean, simple and minimalist and have no bad 80′s music playing in the background.

Is it time to take a few pounds off of your web site? Call me: in Orlando: 407-830-4550, Nationwide: 866-998-6886.

Secret #1. It Takes Time. You don’t become number one in the organic search engine rankings overnight.

Secret #2. It Takes Skill. Just because you took a class at the local tech school about SEO doesn’t qualify you to be an SEO Guru.

Secret #3: Magical Formulas. There is no super secret formula created in a laboratory by zany gurus that will help your web site rise to the top.

Secret #4: It Takes Instinct. A true SEO expert can generate useful informative copy that is optimized for search engines without anyone else knowing that it was optimized for search engines.

Secret #5: It Takes Hard Work.  Like all good things, SEO takes time.  SEO is an ongoing process.  Any true SEO person is constantly analyzing analytical data and making educated decisions on what direction and what action to take on the web site to help the overall efforts.

Looking for a true professional SEO firm? Look no further.  With over 12 years experience in SEO and helping companies grow their online presence, On Target Web Solutions has what it takes to grow your online presence.  Call me: 407-830-4550 in Orlando or Nationwide: 866-998-6886.

I’ve been visiting a lot of web sites lately seeking some product information for a hospitality client.  3 out of 4 of the web sites I hit were using the live chat feature on their web sites.  When I’m in a hurry and just want some basic questions answered, I’ll hit the ole’ live chat and hopefully discuss my needs with a real human being via chat.  Not so. All three of the sites that actually were featuring live chat at 3:00 p.m. in the afternoon were not available to chat with me.

Here’s the point.  Don’t even bother putting this on your web site if you are not going to commit to using it.  This sends a strong signal to prospects that I’m clearly not important enough for your team to respond to.  If you can actually have someone fielding questions between 9-5 then by all means, fire it up, otherwise, you are sending mixed customer service signals.

Anyway you cut the cake, marketing is about human interaction, people are in the equation (hopefully) and people DO at some point want to make sure that you are a real live human being.  True Internet marketing is about the true human relationship. The Internet should NOT be used as a substitute for good ole’ fashioned conversation, so sending all of those hungry prospects to talk to a digital voice answering machine, after they have surfed your web site is for sure a one way ticket to lost revenue, sales, credibility, relationships and opportunities.

Jennifer has recently caught onto IContact.  She decided to just go ahead and add me to her Daily photocopier newsletter. So, now I get even more special offers from Jennifer. More offers I don’t want, more garbage to clutter my inbox, more photocopier specials I’ll never pay attention to.  Sorry Jennifer, I just opted out, thanks for the memories.

Just because Jennifer found my name and email address on another list does not entitle her to communicate or rudely interrupt my inbox with email specials.  If I’m ever in the market for a copier, do you think I’ll call Jennifer for one? Nope. Negative. Ain’t Gonna Happen. The bottom line is this: if you wish to spread your message and communicate with prospects, get their permission to do so first. Once you have their permission, you have an in, you have an interest and hopefully, you’ll have a relationship.

Quick Copy Tips:

• Use Bullets: using bullets helps focus skimmers on key elements.
• Be Concise. There is no need to list the ENTIRE three page testimonial from a client, give the highlights.
• Research keywords before you start composing. What keywords would help this article get found in Google?
• Don’t be afraid to send people to another page to ‘read more’ if it is a longer piece.

When you design your web site, please keep this in mind: people have NO attention span online.  They want fast, efficient and effective, they will not hang around and wait for 14 minutes while something loads no matter how amazingly pretty the web site is. Your web site can still be beautiful and visually stunning without loading intricate and lengthy files.

Need a professional web design with minimal load time? Call me: In Orlando: 407-830-4550, Nationwide: 866-998-6886.

Do you have a web commander in the line of fire? Is your commander calling the right shots?

So many companies tend to forget that success on the Internet is truly a battle.  A battle that changes daily by so many outside enemy forces.  You need a commander in the field on a daily basis.  Your web commander needs to know the threats, needs to strategize and deploy rapidly, needs to know which Internet marketing weapon to deploy and which armor needs to be affixed at just the right time.  Your company needs an Internet marketing Battle Cry.

If you are ready to do battle, call the most aggressive and most strategic Internet marketing firm in Orlando. Call me at On Target Web Solutions: 407-830-4550 or Nationwide: 866-998-6886.

If you liked this blog, be sure to check out my other Internet Marketing blog: TheSEOCEO.com

SEO companies can have tunnel vision.  They are more concerned with keyword density, an over abundance of copy, an overabundance of text links, alt tags up the ying yang, etc.,etc.  I think many of them miss a huge variable when it comes to their online presentation: people still have to visit the web site and convert to a sale. When a web site is built solely to get Google’s attention, you’ve completely missed the boat. You’ve missed the fundamental reason that we all want a web site presence: To be successful, to grow our business / client base, to sell retail products, etc.  When the entire focus of your web site is on SEO and not on People and their wants / needs, it’s a ship waiting to sink.

With everything, there is a balance.  Your web site is no different.  Your web site should combine needs to be aesthetically pleasing, it needs to be compelling, it of course needs to be built properly for Google to crawl, it of course DOES need to be optimized with the proper keywords, etc., but most importantly, it should be USEFUL. It should be a sales tool, it should drive people through your sales funnel and grow your business. What good is to be found in a search engine if when people land on your web site they can’t wait to leave it?

Need a web site that sells AND get’s found? Call me: in Orlando: 407-830-4550 or toll free: 866-998-6886.

I had a great conversation with an Ad Agency exec today about Cheap, she brought up this point: “What is Subway going to do when they have to raise the price of the 5 dollar foot long?” You know the day will have to come, lettuce prices may skyrocket, flour or rent prices may jack up, Jared falls off the wagon and starts hitting the Twinkies & Deep Fried Hot Dogs again. The fact of the matter is this: the marketplace will more than likely react adversely to this change.  By backing your product into a pricing war, you back yourself into many uncomfortable corners.

It doesn’t pay to be cheap, it doesn’t pay to sell by price.  When your sales team and your web site start selling value, amazing customer service, passion, expertise, etc., amazing things start to happen.  You start being remarkable. If you can sell at a great price and STILL offer value, amazing customer service and passion, the ball is all in your court.

Does your web site focus on pricing or being amazing?

Call me today and let’s discuss: 407-830-4550.

Here are a few key questions to ask your web design / seo marketing firm….

1.) Do you outsource SEO? In my humble opinion, I want to know that a true professional is working on my web site.
2.) Can you find your SEO company in Google?
3.) Does your SEO company practice what they preach?
4.) Does your SEO company help you devise a solid Internet marketing plan for success?
5.) Does your SEO company have a proven track record with other clients?

Many companies claim to know everything in the world about SEO but cannot back it up. You deserve the best, you deserve not to be sold a bag of goods. You deserve a personalized approach to your business and your online presence. You deserve On Target Web Solutions.

If it’s time for a change, call me. In Orlando, 407-830-4550, Nationwide, 866-998-6886.

“They don’t answer the phone when I need something changed on my web site….”
“I can’t even find myself in the search engines after three months!”
“They take forever to update my web site!”
“They never get back to me in a timely fashion”
“My web site sucks.”
“My web site just doesn’t convert.”
“The content that they have been delivering looks like amateurs composed it.”
“They just don’t get it.”

I could go on. When it comes to one of your most important marketing pieces, don’t you think that you should LOVE the company you are working with? Shouldn’t they be proactive and call YOU? Shouldn’t they be watching your web site and seeking new opportunities for you? Shouldn’t they be eager to meet with you to explore new marketing possibilities? Shouldn’t they be a true marketing partner? I think so, and my clients think so as well.  If you are sick and tired of being ignored, tired of amateur freelancers with ZERO marketing experience, tired of sub par work, you need to experience my company.

Call the Orlando web design and Internet marketing experts today: 407-830-4550 or Nationwide: 866-998-6886.

1.) Don’t skimp on your web design.  Your web site is the vehicle that needs to be driven. If you are driving a 1978 baby poop green station wagon, odds are, it’s gonna break down soon. Also, hire a firm that TRULY understands SEO (make sure that you can find them in Google!). Many web design firms claim that they are fully experienced with SEO but don’t have a clue.

2.) Write your web site copy FOR your prospects, NOT for search engines.  Sprinkle in keywords where appropriate, Google knows what to do with the rest.  CONTINUE to add copy and rich content to your web site, the keywords will start to flow naturally.

3.) Make it your business to know where your prospects are hanging out online.  If you are selling business to business are your efforts better spent on LinkedIn or would you prefer hanging out with all of the MLM spammers on Twitter? Know your market, know where TO market.

4.)  Stay on top of your competition.  Follow them on Social Media, interact with them if possible. What are they doing? What’s changing, how are they addressing changes in market conditions, etc.?

5.) BE the expert.  Set yourself apart from your competition by contributing your expertise to prospects and clients.  Be a giver and reap the benefits.

6.) Look, A Squirrel! Stay on course.  Despite many Gurus beliefs, people do not instantly become overnight millionaires online.  Focus on the big picture and stay focused. Do, of course, watch for other marketing opportunities online, i.e., new social media applications, a youtube campaign, etc., but focus on providing expertise at all cost.

7.)  Sip from the right fire hose. To succeed online, you must educate yourself.  For marketing philosophy, stick to Seth Godin, for seo tips and Internet marketing advice, I prefer Search Engine Watch, for Google information, I hang out at Matt Cutt’s Blog, Matt works for Google and provides valuable insight: http://www.mattcutts.com/blog/. For all things web design, I prefer Smashing magazine and for social media news and info, I visit Mashable.com

8.) The Internet is not a miracle worker.  If your company can’t get it together, if your product is mediocre, if your sales team does not bother to follow up or call the leads back don’t bother trying to market it.  There are too many companies dedicated to greatness that ‘get it’ and treat customers, vendors, employees and prospects like gold.

9.) Don’t just Set It And Forget It. This may work for the Ole’ Ronco Showtime Rotisserie, but it does NOT apply to the Internet.  Keep your web site up to date, current, relevant, attractive, clean and then do it again, over and over.

10.) Work with experts.  Just because Billy the Intern took a few courses in College about flash and web design does not qualify him to build, market and promote your corporate web site.  Honestly, you run the risk of losing more money by trying to skimp on hiring professionals to build and promote your web site.  Keep your team focused on your corporate mission and trust your web site and Internet marketing to professionals.

THE BOTTOM LINE.

Above all, don’t believe everything you read online. Don’t buy into the guaranteed results, don’t buy into the get rich overnight stuff, and PLEASE don’t pay the GURU who is going to build 92,000 inbound links to your web site and make you a millionaire tomorrow AM by 11:15.

Call me, we are those experts. In Orlando: 407-830-4550, Nationwide: 866-998-6886. Web Design, Internet Marketing, Social media. www.ontargetwebsolutions.com.

So many of my clients and prospects get so much dis-information sent to them that they can get confused and mislead on the true path to online SEO success.  My recommendation, ask yourself (or others) What Would Google Do? I’ve talking a great deal about link building in previous blog posts and thought that this link could really help sum everything up: Google WebMaster Blog & Link Building. Here’s a quick excerpt:

“If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it. If you offer long-lasting, unique and compelling content — something that lets your expertise shine — people will want to recommend it to others. Great content can serve this purpose as much as providing useful tools.”

A great way to start getting Google’s attention in the very infancy of your website is to contribute and to start leaving a positive NON SPAMMY, NON Sales related trail back to your web site.

For more great tips from Google, be sure to visit The Google Web Master Blog: http://googlewebmastercentral.blogspot.com/.

Now, it is possible that web sites will look differently in some browsers, usually spacing issues, etc., BUT, your web designer needs to make certain that your web site FUNCTIONS in each and every browser on the web and not just display an error message because they could not figure out why it’s not functioning.

Looking for a new web design firm that is passionate about your online success? Call me: In Orlando: 407-830-4550 or Nationwide: 866-998-6886.

1.) Web Site Stats.  PLEASE spend some time and review your web site stats.  You can find all kinds of info in here especially any broken pages, hacking attempts, etc.

2.) Software Updates.  If you are running WordPress or any other type of blogging software, it’s critical to keep your software up to date as many updates include security patches, etc.

3.) Email.  If you tend to keep all of your messages on the server (not pulling them down into your Outlook or Mac Mail) go in and clean house once a month.  If your email accounts get full, you will no longer be able to send and receive email.

4.) Content. Time to take the Thanksgiving Pilgrim decorations off of your home page.  Keeping your web site relevant and up to date is critical for your clients and prospects.  Blow the cob webs off and keep it up to date.

5.) Copyright year.  One of my pet peeves, if you have a copyright message in the footer of your web site, please make sure it is displaying this year, not 1996.

6.) Site layout and Graphics.  Web design is constantly evolving, trends change, etc.  Be sure that your web site doesn’t have that 1990′s framed in look still.

7.) Domain name.  One of the biggest things I see clients forget about is their domain name and keeping it current.  Check in and see when your domain will expire, make sure you don’t miss that expiration date, it can cause all kinds of issues.

8.)  Backup. When was the last time that your web host backed up your web site? If you don’t know, you should make it your business to find out.  Things happen with servers, sometimes, terrible things.  Request a zipped backup from your web site once a month and you’ll sleep better at night.

9.) Bandwidth. The more traffic that a web site gets, the more bandwidth it consumes.  Some servers will automatically suspend an account if it exceeds it’s bandwidth limit, it’s a good idea to know how much bandwidth you are getting per month and how much you are using. Your host can provide you with this information.

10.) SEO Stuff. Are your keywords still relevant on your web site? Have you updated your XML Sitemap with the latest content you’ve created? What are your top ten keywords and how can you improve / maintain those top keywords in the search engines?

By taking time to address these key areas you ensure that your web site is running in tip top condition.

Need help? Give me a call: In Orlando: 407-830-4550 or Nationwide: 866-998-6886.

The client took all of his masterpieces, uploaded them to YouTube and sat back in his lazy boy just waiting for instant overnight success. It never came. It never will.  Here’s why…..

What the SEO Video guru never told my client is this.  People only want to watch interesting content that will either make them laugh or learn.  They don’t really want to watch you inserting a testosterone pellet into a clients butt fat with a scalpel. Secondly, the reason videos CAN work is because Google actually indexes YouTube videos in its search engine results pages (SERPS). If you produce a relevant and informative (or hilarious) video and properly tag it with keywords, take the time to compose the transcript, you will have a much higher probability of getting that video indexed in Google under the search terms you are after.  Lastly, cranking out one video will not dramatically transform your life or business.  Like all things, being a contributor and a constant contributor will help set you or your business apart from the competition.

Before you listen to another Guru’s pitch, call me. I’m here to help you sort the nonsense from the facts: in Orlando: call 407-830-4550, Nationwide: 866-998-6886.

If you like this blog, be sure to check out my The SEO CEO.com blog as well.

Link building is the process of getting inbound links pointing to your web site.  The more inbound links that point to your web site, the more Google and other search engines may think that your web site is relevant.  It’s really quite simple, BUT, has turned into a free for all for fly by night SEO types who read a few tweets on Twitter about growing their web site traffic from the latest MLM Internet marketing scammer.  TRUE link building is about building relationships, it’s about building a truly relevant web of important, fresh information.  So, for example, your distributor in Seattle has a great web site and is constantly writing relevant white papers and blog articles about their products and services.  You can contribute to his conversations online and so you chime in about xyz product and offer your expertise.  He, then follows your link back and contributes to your web site.  This is what the Internet was intended for, communication and the exchange of ideas.  Now, the side effect is that Google loves the site in Seattle and crawls your comments / inputs back to your web site.  Your web site is similar in nature, therefore, it’s more relevant in Google’s eyes.  Rinse and repeat.

Be a contributor on other like minded industry related web sites and grow your credibility as an expert in your field. That’s what TRUE link building and TRUE SEO is all about.  It’s more than getting your web site found in the organic search engine rankings, it’s about contributing and being a relevant resource.

My next blog will talk about the latest craze, videos and SEO.  Stay tuned for some truth.

If you like this blog, be sure to check out my other SEO related site, TheSEOCEO.com