“Organizations that destroy the status quo win.”

How very true is that statement? How can your company web site destroy the status quo? Perhaps it’s the transparency of your blog, maybe it’s your social media campaign or your viral marketing you tube video.  Whatever it is, the only way to crush it these days is by destroying the status quo.

If you’re seeking inspiration to ‘destroy’ the ordinary, give us a call. Let’s discuss your social media plan or your web site design, let’s discuss your Internet marketing plan of attack. Call us at 407-830-4550 or visit our web site today.

Need help standing out?
Call the Internet Marketing experts at On Target Web Solutions today. Social media, SEO and SEO friendly web design. 407-830-4550.

Install your Google Analytics on each and every page that you wish to measure and you’ll start to get the big picture as to how visitors are behaving, which keywords bounce more than others, etc.  The Analytics code should be installed directly above the </body> tag for optimal results.

Don’t forget to install Analytics in your blog, e-commerce store, etc.!

We would love it if you could watch! Check out local station information here: http://dailybuzznow.com/localstations.aspx.

Don’t feel like getting up that early?  Learn more about how your company can benefit from Social Media: Call the Orlando SEO and social media experts today at (407) 830-4550.

With more and more clients relying on us for continued growth, especially during a difficult financial market, it is imperative that we as a company LISTEN to their needs and concerns and address them accordingly.  Here are just a few of the valuable lessons we’ve learned from our clients:

1.) It’s OK to give stuff away.  No, we aren’t a non-profit, but it’s ok to GIVE back to your clients.  Offer them a FREE social network class, or offer them a free on site web site evaluation, whatever it is, it’s ok to give.

2.) It’s IMPERATIVE that we communicate. Email doesn’t always cut it.  Clients love to be engaged on the phone or in person.  Spend some time with your clients on a weekly basis.

3.) We Don’t know everything. Sure, we are experts at organic seo, etc., but that doesn’t mean we can’t stand to learn more cool stuff.  Oftentimes clients will send us links to new search engines, or technologies and ask us about it: Spend the time to investigate, and spend the time to relay your findings to them.

4.) Be a human being.  Business is truly business, but there’s nothing wrong with asking Sally how her daughter is recovering from that cold, or how she is coping with changes in her marketplace. Create a relationship and above all, be yourself.

5.)  It’s Ok To Brag. There’s nothing wrong with telling the world that you just landed that huge national account, there’s nothing wrong with bragging that you were just featured on TV: (shameless plug: Watch me discuss social media on The Daily Buzz)

What are some things you’ve learned from your clients? How can other’s implement those lessons into their business?

“The yellow-pages industry is running out of lifelines.
In recent years, as its customers migrated to the Web — flocking to sites like Google — the telephone-directory business followed, hoping the Internet would be its salvation. But that strategy hasn’t panned out. Now, the economic downturn is sending the already ailing business into a tailspin.

The audience for online yellow pages remains relatively small, and traffic growth is slowing. So many directory services are vying for the ad dollars of local businesses that no single site has an authoritative roster. Meanwhile, ad dollars are drying up as small businesses — the industry’s bread and butter — find it harder to pay bills or have cut their spending sharply. ”

… From Extinction Threatens Yellow-Pages Publishers, by EMILY STEEL, The Wall Street Journal, Nov 17, 2008

Stop throwing your marketing dollars to the curb, start investing your marketing dollars where the people are. By investing in your web site, you are actually marketing to where people are searching for your products.  Save the environment and grow your business today: call the Internet marketing experts at On Target Web Solutions: Call 407-830-4550 or visit our web site to learn more. Orlando Web Design & Internet Marketing.

My favorites are below:

My Parents Joined Facebook

My Life Is Average

Historical Tweets

Being naturally curious, I had to know how they had found us: I checked our web stats and discovered they had Googled Orlando Social Media Expert: and found us number 1.

By positioning ourselves as the local experts, we got the attention of the show and PULLED them to us.  As a result, my company will have Nationwide exposure on TV.

How Can SEO Work For You and get your company exposure? Position you and your company as the experts: exhibit to your Internet audience that you are the absolute best at whatever you do, contribute to the Internet and engage your prospects and clients with EXPERT content: By contributing the expertise content, you are feeding not only your prospects, but the search engines and the social media outlets. Want to learn more? Call 407-830-4550.

Tune in on Monday in Orlando, July 6 to CW 18 at 10:00 a.m., or nationally: click here for times / stations in your area.

Myth 20,213
SEO Is Just About Meta Tags & Submitting Your Web Site To Search Engines

Wrongo, Not So Much, Way Off Base, Not True, As If, etc.

This is just not the case anymore.  SO many people think that by playing around with some meta tags and submitting your web site that you are well on your way to search engine success.  Title tags, meta descriptions are indeed important, but  when you consider that Google alone looks at between 100-200 factors as it ranks your web site, you’ve got a lot more work to do which includes some of the following:

* Creating Quality Relevant & Timely Content
* Being a contributor to the Internet via generating unique content
* Attracting or Link Baiting inbound links from relevant and newsworthy contributing web sites
* Optimizing your web site copy to attract your target audience
* Creating XML sitemaps that Google can digest

Want to succeed in Google, Bing Or Yahoo? Start putting users and web site visitors first: understand that to truly thrive in the search engines, you need to be feeding your audience.  Google WANTS relevant and timely information: Make certain that you are feeding Google what it wants, the rankings will follow. Need a hand? Call the organic search engine marketing experts at 407-830-4550 or visit our web site to learn more about Search Engine Marketing.

UNTIL…

The manager of the restaurant starts strolling through the close quartered restaurant and starts yelling at the top of his lungs that he will be giving away ONE FREE LUNCH IF YOU CAN TELL ME THE DIFFERENCE BETWEEN AN ALLIGATOR AND A CROCODILE. No one was amused, there were no takers, so he decides to do it over and over and over.  Just as my friend an I would start a new sentence, the manager goes back at it, interrupting EVERYONE’s conversation in the entire restaurant. He must have repeated his message 5 times in a row. Each time he yelled, he accomplished one thing only: he successfully annoyed EVERYONE in the restaurant.  We weren’t there for a free lunch, we weren’t there to learn about free beer night on Wednesday. We were there to enjoy their food, their hot sauce and each other’s company. We did not give him permission to yell at us.

How are you spreading your marketing message?  Are you pushing your marketing down people’s throats without their permission? Are you yelling at people?

If you aren’t shifting your marketing to the Internet and getting found by people in Google, Facebook, Bing, LinkedIn, etc., your message isn’t getting to anyone. People are using the Internet to find you, to learn about your products, to engage you and to buy from you. The point is this: They Come To You… if they can find you. Screaming doesn’t work anymore. Asking people for permission to share your message is the new marketing.

If it’s time to SHARE your story, call us: 407-830-4550. Orlando Web Design and Internet Marketing Experts. We build web sites that pull your prospects to you and convert.

To get your free phone directory, call the Orlando Internet Marketing experts at 407-830-4550: hurry, they won’t last long!

Isn’t it time you positioned yourself where people are actually looking for your products and services? Trust the search engine marketing and Orlando web design experts at On Target Web Solutions to get you and your products found where and when it matters.

Is your marketing broken?

Call the Internet Marketing Experts at On Target Web Solutions: Call 407-830-4550 or visit us here: http://www.ontargetwebsolutions.com

Photo from http://www.failblog.org

Surely your company has a personality. There is some unique quirk that you may have, there are surely some weaknesses, there are many strengths and talents. The point is, let that personality come out through your corporate voice. No one really wants to read statistics, numbers, equations, etc. They want to know about you, they want to know about your company and how your company can benefit them. When you compose a blog, be yourself, I’m not suggesting that you alert the world about your irritable bowel syndrome or your overwhelming desire to start a barbie doll collection, but let your true personality come out and come alive in your blog composition.

Bottom line: blog writing should NOT be a chore. It should be a voice, it should be your unique contribution to the Internet world.

I was reflecting this AM on the way to work about how amazing it WOULD have been when I was in development if I had Twitter or LinkedIn, or Facebook.  Think about how quickly I could have built a TRIBE around the non-profit, I could have reached out to all of those folks on Twitter who had been touched in some way by the organization.  I could have located EVERY alumni of the summer camp rapidly and then discovered more about them.  I could have taken a poll to see what these folks value the most instantly, the bottom line, it would have revolutionized the way that fundraising and development work got done.  Here are some suggestions for your non-profit:

• Use search.twitter.com to find people who are interested in your organization’s cause and start following them.
• Use LinkedIn and it’s advanced search feature to start finding individuals who have been touched by your organization or know of someone who has.
• Use Facebook to start gathering fans of your organization and spread the word rapidly about upcoming events, fundraisers, etc.
• Inspire people on youtube with a video on your cause.
• Start blogging about the many lives that your organization has touched.
• Use online press releases to inspire and start reaching out to a whole new audience / segment of the population.
• Learn about your followers / tribe members and utilize that research in development.
• Use Twitter to share quick stories (under 140 characters of course) about the lives you continue to touch.

Bottom line: non-profits tend to be the last to embrace technology and new ways of doing things.  Transform your Church, your College or Institution, your health care organization, whatever your cause may be by reaching out and building a tribe.  Help your prospects belong by a few keystrokes.

To learn more about social networking and how it can help your organization, call us at 407-830-4550, or visit our site for more information. Internet Marketing Experts.

How many times have you seen the following statement: “We submit your web site to over 20,000 search engines and directories”? This is usually followed by “for the low low price of $19.95″.  

If you happen to see this pitch on a so called SEO company’s web site, it’s time to hit the back button on your browser and move on.  

Which search engine do you use? What search engine do you think your customers and / or prospects use? After you’ve answered that question, where do you think your web site should be found?  Getting your company found WHERE your prospects are shopping is the name of the game.  ’Submitting’ your corporate web site to the ‘chessplayerdirectoryofamerica.com’ probably won’t yield many results.

There is so much more to SEO than mashing buttons and submitting web sites.  SEO should start BEFORE you even begin to design that pretty new web site.  Call the Internet Marketing / SEO experts at On Target Web Solutions today: 407-830-4550 or visit our web site for more information on Internet Marketing.

As twitter grows, so does the amount of spammy junk from greedy, simple minded, get rich quick multi level so called marketers.

Twitter is NOT meant to be one sided. Twitter is a social networking tool, NOT a PUSH marketing spam tool. If you aren’t engaging your followers, contributing to the conversation or providing USEFUL tidbits of information under 140 characters, there’s no point for you to be there:  pack it up and head back to spamming unsuspecting gmail users.

Stop shouting at people, start talking and listening to people.

I got to thinking on my way home today how often clients, prospects, business owners, marketing professionals FAIL To launch.  9 times out of 10, it is a fear factor.  A Fear of getting on Twitter, a fear of joining LinkedIn, a fear of optimizing their web site or even creating a web site for that matter.  I had one person tell me this AM at one of our Internet marketing classes that they were afraid that they would receive more business if they spent some time marketing themselves.  WOW. They were afraid that they could not handle additional business. That could be a legitimate concern if your infrastructure isn’t there, but shouldn’t we all take some of those risks and adapt as the need arises?

As a business owner, I’ve learned MANY valuable lessons. I’ve learned to listen to my gut. I’ve learned to take risks. I’ve learned that if I don’t pull the trigger on marketing initiatives, my competitors will.

When it comes to YOUR web site, it’s time to pull the trigger.  You’ve no doubt heard about social marketing, you’ve heard about SEO, you’ve heard about Google adwords, etc: why are you afraid to jump in? Is it fear of failure? Is it fear of success? It’s time to name it,  claim it and jump in.  After all, you got into business to succeed and thrive didn’t you? Take the leap, fake it until you make it if you have to, but it’s time to leave the comfy nest and time to get your hands dirty.

When it comes down to organic search engine optimization, your web site needs to have a focus and a clear directive.  If you are telling Google that your web site is all about widgets and you are constantly blogging about the weather in Sri Lanka, you are sending mixed signals.  Essentially, the more scattered that your web site becomes in terms of content, the more diluted your message gets. The more diluted your message gets, the less relevant you become for your once intended audience.

I tell all of our clients to become the online expert in their particular field.  This gets accomplished by creating content relevant to your business, not your personal take on Global warming or the quality of the Starbucks coffee you had this AM. The more you exercise your expertise, the more targeted your content becomes: therefore, you feed Google more relevant non-diluted content.

Topics Include:

• Twitter / To Tweet Or Not To Tweet
• Facebook
• LinkedIn
• The TRUTHS about SEO
• Good Web Sites vs. Bad Web Sites
• Blogging / When to Blog, Why To Blog
• Marketing Basics.

Classes will be offered on June 16 at San Pedro Retreat Center, 2400 Dike Road, Winter Park, Florida 32792. The class will be held two times, from 9:30 a.m. to 11:30 a.m. and 2 p.m. to 4 p.m.

The Internet marketing professionals at On Target Web Solutions, Inc. have more than 10 years of experience helping businesses grow online. They specialize in search engine optimization (SEO), social networking, online public relations and image and ongoing SEO initiatives. More than ever, a strong online presence is critical to the success of any business. On Target Web Solutions can help other businesses make sure their online efforts are on target.

Learn more here at our Orlando Internet Marketing Class web site, we hope to see you there! Call 407-830-4550 for more information.

Currently, if you are receiving traffic from Bing and have Google Analytics, you will see Bing traffic as a ‘referrer’ not as a search engine.  There is a work around for advanced users on the link below.

Here’s a link to learn more >>