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    <title>Orrin Edenfield</title>
    <link>http://orrinedenfield.com</link>
    <description>Results driven, business technology.</description>
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      <pubDate>Wed, 22 Feb 2012 20:58:00 -0800</pubDate>
      <title>ERP/CRM data in Hadoop</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/PTKe3wlBRCw/erpcrm-data-in-hadoop</link>
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        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote">There’s a large amount of untapped data sitting in CRM, ERP and other enterprise systems, ripe with possibilities. Big Data solutions like Hadoop will allow businesses and software vendors to put that data to use. <a href="http://nucleusresearch.com/">Nucleus Research</a> predicts we’ll soon see enterprise applications with embedded analytics, integration of role-based interfaces, and a push-model for information, which is already <a href="http://www.itbusinessedge.com/cm/blogs/all/can-salesforcecom-make-chatter-epicenter-of-enterprise-collaboration/?cs=48556">available with some collaborative applications such as Salesforce.com’s Chatter</a></blockquote>

<div class="posterous_quote_citation">via <a href="http://www.enterpriseappstoday.com/data-management/eight-business-ways-to-use-big-data-hadoop.html">enterpriseappstoday.com</a></div>
    <p>The possibilities are endless.  Many times today we see HDFS and other Hadoop-technologies used to store messages (think Facebook) or log/analytics files (think Google search) but ERP and accounting data can also be stored there and the business intelligence world is just starting to see the possibilities here.  This is going to be fun!</p></div>
	
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        <posterous:firstName>Orrin</posterous:firstName>
        <posterous:lastName>Edenfield</posterous:lastName>
        <posterous:nickName>Orrin</posterous:nickName>
        <posterous:displayName>Orrin Edenfield</posterous:displayName>
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      <pubDate>Thu, 02 Feb 2012 19:40:00 -0800</pubDate>
      <title>Three snapshots of Chinese innovation - McKinsey Quarterly - Strategy - Innovation</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/RLrb7kZx85E/three-snapshots-of-chinese-innovation-mckinse</link>
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      <blockquote class="posterous_long_quote">What China does better than any place else in the world is to innovate by commercialization, as opposed to constant research and perfecting the theory, like the West. When the Chinese get an idea, they test it in the marketplace. They’re happy to do three to four rounds of commercialization to get an idea right, whereas in the West companies spend the same amount of time on research, testing, and validation before trying to take products to market. The electric vehicle is a good example. The Chinese view is that it’s not going to be perfect, and they’re not trying to make it perfect from day one. They’ve got a few more series of improvements to go, and they’ll work on them in parallel with finding out what the customer really likes and adapting to that. That’s an innovative way of doing innovation, something that the rest of the world is struggling to understand. In our business in China, if we don’t innovate through or with commercialization, we’re going to lag behind our competitors.</blockquote>

<div class="posterous_quote_citation">via <a href="http://www.mckinseyquarterly.com/Strategy/Innovation/Three_snapshots_of_Chinese_innovation_2918">mckinseyquarterly.com</a></div>
    <p>I try to take this approach when looking at a large project.  If you don't focus on small wins and learning as you go, you end up getting lost in the big picture.  Start with something is 60-70% to where you want to be and then go through an iterative process to get to 100%.</p></div>
	
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        <posterous:nickName>Orrin</posterous:nickName>
        <posterous:displayName>Orrin Edenfield</posterous:displayName>
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      <pubDate>Sat, 21 Jan 2012 09:38:00 -0800</pubDate>
      <title>Leaders that follow</title>
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        <![CDATA[<p>
	<p>"Most of the qualities that make people effective leaders also make them effective followers. They have to be loyal and help push the orgazniation forward, but they also need the courage to stand up when things are wrong and say so." - Ronald Riggio</p>
	
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        <posterous:nickName>Orrin</posterous:nickName>
        <posterous:displayName>Orrin Edenfield</posterous:displayName>
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      <pubDate>Sat, 07 Jan 2012 07:46:00 -0800</pubDate>
      <title>Why The Movie Industry Can’t Innovate and the Result is SOPA « Steve Blank</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/heOiut0kkZI/why-the-movie-industry-cant-innovate-and-the</link>
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        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote">Instead of leading with new technology, the studios lead with litigation, legislation and lobbying. (Imagine if the <a href="http://www.opensecrets.org/industries/lobbying.php?cycle=2012&amp;ind=b02" target="_blank">$110 million/year spent on lobbying</a> went to <a href="http://www.claytonchristensen.com/disruptive_innovation.html" target="_blank">disruptive innovation</a>.)</blockquote>

<div class="posterous_quote_citation">via <a href="http://steveblank.com/2012/01/04/why-the-movie-industry-cant-innovate-and-the-result-is-sopa/">steveblank.com</a></div>
    <p>Great read on the history of the movie/music industry's fight with technology and how Congress has gotten pulled into the middle of it.</p></div>
	
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        <posterous:lastName>Edenfield</posterous:lastName>
        <posterous:nickName>Orrin</posterous:nickName>
        <posterous:displayName>Orrin Edenfield</posterous:displayName>
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      <pubDate>Wed, 07 Dec 2011 20:42:00 -0800</pubDate>
      <title>Curing the Big Data Storage Fetish - Forbes</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/XlgKFb8xhso/curing-the-big-data-storage-fetish-forbes</link>
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	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_short_quote">But there isn’t a clear path in increasing analytical capacity, and that’s what goes wanting.</blockquote>

<div class="posterous_quote_citation">via <a href="http://www.forbes.com/sites/danwoods/2011/12/07/curing-the-big-data-storage-fetish/">forbes.com</a></div>
    <p>This goes right along with something seen for years.  IT for the sake of IT rather than IT investment for the sake of returning value to the business.  There is little point in setting up a Hadoop cluster and storing 200 TB of data if there is no plan on using that 200 TB of data for a business use and you have the appropriate man-power (however little or much is required) to extract the value.</p></div>
	
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        <posterous:firstName>Orrin</posterous:firstName>
        <posterous:lastName>Edenfield</posterous:lastName>
        <posterous:nickName>Orrin</posterous:nickName>
        <posterous:displayName>Orrin Edenfield</posterous:displayName>
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      <pubDate>Sat, 19 Nov 2011 19:23:00 -0800</pubDate>
      <title>Jeff Bezos on picking your battles</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/BAQ2UoE86P8/jeff-bezos-on-picking-your-battles</link>
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	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_medium_quote">If everything you  do needs to work on a three-year time horizon, then you’re competing against a  lot of people. But if you’re willing to invest on a seven-year time horizon,  you’re now competing against a fraction of those people, because very few  companies are willing to do that. Just by lengthening the time horizon, you can  engage in endeavors that you could never otherwise pursue. At Amazon we like  things to work in five to seven years. We’re willing to plant seeds, let them  grow—and we’re very stubborn. We say we’re stubborn on vision and flexible on  details.</blockquote>

<div class="posterous_quote_citation">via <a href="http://www.forbes.com/sites/ericjackson/2011/11/16/6-things-jeff-bezos-knew-back-in-1997-that-made-amazon-a-gorilla/">forbes.com</a></div>
    <p></p></div>
	
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        <posterous:nickName>Orrin</posterous:nickName>
        <posterous:displayName>Orrin Edenfield</posterous:displayName>
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      <pubDate>Sun, 30 Oct 2011 08:05:00 -0700</pubDate>
      <title>Hadoop lets you store everything; with Lucene/Solr and more | Javalobby</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/JAzaw19nvEY/hadoop-lets-you-store-everything-with-lucenes</link>
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      <blockquote class="posterous_long_quote"><a href="http://www.lucidimagination.com/devzone/events/conferences/ApacheLuceneEurocon2011_presentations#eric_baldeschwieler">Eric Baldeschwieler, Keynote speaker at Apache Lucene Eurocon 2011 in Barcelona</a> last week, predicts that 50% of the world’s data will be stored on Hadoop within 5 years</blockquote><div class="posterous_quote_citation">via <a href="http://java.dzone.com/articles/hadoop-lets-you-store">java.dzone.com</a></div>
    <p>Interesting article on the key role search (Lucene/Solr) plays in a Big Data architecture.</p></div>
	
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        <posterous:nickName>Orrin</posterous:nickName>
        <posterous:displayName>Orrin Edenfield</posterous:displayName>
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      <pubDate>Fri, 14 Oct 2011 21:30:00 -0700</pubDate>
      <title>The Must-Have Leadership Skill - Daniel Goleman - Harvard Business Review</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/lzb1JeZrgH0/the-must-have-leadership-skill-daniel-goleman</link>
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      <blockquote class="posterous_short_quote">Why does social intelligence emerge as the make-or-break leadership skill set? For one, leadership is the art of accomplishing goals through other people.</blockquote>

<div class="posterous_quote_citation">via <a href="http://blogs.hbr.org/cs/2011/10/the_must-have_leadership_skill.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29">blogs.hbr.org</a></div>
    <p>Something I find hard at times but I think I am getting better with as I gain more experience and insight into how others approach problems.</p></div>
	
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        <posterous:displayName>Orrin Edenfield</posterous:displayName>
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      <pubDate>Thu, 29 Sep 2011 09:25:00 -0700</pubDate>
      <title>Amazon's Kindle Fire Is a Disruptive Innovation</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/pbBKiXaKvP0/amazons-kindle-fire-is-a-disruptive-innovatio</link>
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        <![CDATA[<p>
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      <div class='p_embed p_image_embed'>
<img alt="Media_httpblogshbrorg_fvbek" height="495" src="http://posterous.com/getfile/files.posterous.com/orrin/oIspyGhuqoCCtGytJvBtBfqnlDtDtqiuezwyHuFrAcAvflnIIvqcwdGCmzor/media_httpblogshbrorg_fvbEk.jpg.scaled500.jpg" width="350" />
</div>


<div class="posterous_quote_citation">via <a href="http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/S8exq9stLEo/amazon_kindle_fire_scare_apple.html">feeds.harvardbusiness.org</a></div>
    <p>This is what the rest of the world has been waiting for.  I am looking forward to using this device.</p></div>
	
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        <posterous:nickName>Orrin</posterous:nickName>
        <posterous:displayName>Orrin Edenfield</posterous:displayName>
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      <pubDate>Sun, 25 Sep 2011 12:24:00 -0700</pubDate>
      <title>Amazon Kindle Tablet</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/wuFpUgJ0LQ0/amazon-kindle-tablet</link>
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      <blockquote class="posterous_long_quote"><p>A survey by <span class="tpk"><a href="http://www.ibtimes.com/topics/detail/261/citigroup/">Citigroup</a></span> showed the primary inhibiter to tablet purchases among consumers was the price, and most struggling would-be iPad manufacturers, like Motorola and Research in Motion, cannot afford shrink margins to undercut the iPad.</p>
<p>While the cost to manufacture the Amazon tablet is not yet known, Amazon itself is one of the few companies that can even afford to sell a device at a loss to firmly plant its platform. It is expecting $10 billion in revenue in the current quarter.</p></blockquote>

<div class="posterous_quote_citation">via <a href="http://www.ibtimes.com/articles/219472/20110925/amazon-tablet-the-only-viable-ipad-contender.htm">ibtimes.com</a></div>
    <p>Yes, I will spend $250 that gets me 90-95% of what an iPad does at $500.  I think there are many of us out there looking forward to this Amazon.</p></div>
	
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      <pubDate>Sat, 17 Sep 2011 21:16:00 -0700</pubDate>
      <title>Telecommuting in 2011</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/NKY2lgOjZ48/telecommuting-in-2011</link>
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	<p>Mashable published an interesting piece about working from home (<a href="http://mashable.com/2011/09/17/work-from-home-infographi/" title="http://mashable.com/2011/09/17/work-from-home-infographi/" target="_blank">link</a>). &nbsp;A few of the stats I find most interesting:</p>
<ul>
<li>56% of hiring managers at Fortune 500 companies believe virtual work will increase at their company.</li>
<li>3 virtual team technologies: &nbsp;texting, instant messaging, teleconferencing.</li>
<li>56% of decision makers believe that working remotly makes employees more productive.</li>
<li>26.2 million teleworkers in the U.S. in 2010, that is 20% of the U.S. working adult population.</li>
</ul>
<p>I've been telecommuting since 2009 and I would have to say I think it works out well. &nbsp;There are always pros and cons but I think the pros outweight the cons most of the time and in the end I end up being more driven and passionate about the job I am doing because it allows me to stay focused on tasks at hand more often.</p>
<p>I agree with the stats represented in the Mashable article. &nbsp;As communications options grow more and more each day (enterprise social networking anyone?) I can only see an increase in telecommuting in the future.</p>
	
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      <pubDate>Wed, 07 Sep 2011 16:15:00 -0700</pubDate>
      <title>10 Rules For Entrepreneurs To Live By</title>
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<blockquote class="posterous_long_quote">
<p><strong>1) Make the commitment.</strong> You need to decide to be an entrepreneur and leave the traditional path behind. A good friend of mine, who has built a $400M company, once told me that choosing to be an entrepreneur, deciding to give up the seemingly safe employer-employee world, is like disengaging from the matrix. Once you have experienced reality, you never want to go back.</p>
<p><strong>2) Find a problem, then solve it.</strong> There are two types of businesses --&ldquo;pain&rdquo; and &ldquo;pleasure.&rdquo; &ldquo;Pain&rdquo; businesses have a higher success rate because they address more urgent problems. Venture out to address a problem that is personal, that you care about, that you would love to solve.</p>
<p><strong>3) Think big.</strong> You can never build what you cannot imagine, so to build a business that has big impact, you have to believe you can do it from the start. You come at the problem with a calm confidence. There is no reason to scream &ldquo;We can do it!&rdquo; because you just know it; it&rsquo;s inevitable. Whatever is stopping you for really believing you can do what your business plan says you can do, dissect it, extract it, and throw it away.</p>
<p><strong>4) You can&rsquo;t do it alone.</strong> There are two types of people: big-idea people and get-it-done people. Very few of us can do both. Be honest with yourself, decide which type you are, then find (hire or partner with) someone who complements you.</p>
<p><strong>5) You must do it alone.</strong> Entrepreneurial journeys are lonely. When I launched my consulting business I spent every day for three weeks alone at my computer, working an Excel database I had built of 300 prospective clients, sending 100 emails a day, trying to get my first project. Even after you&rsquo;ve gotten your business going and have built a team, you will find yourself alone. Leadership, after all, is having no one else to ask.</p>
<p><strong>6) Manage risk.</strong> Most ventures fail because they run out of money. So never forget &ldquo;DROOM&rdquo;--Don&rsquo;t Run Out of Money. Live by that motto. Calculate what you will need in the worst-case scenario and make sure you have enough. I do this every week now for my business, and I have not hit a cash crunch since.</p>
<p><strong>7) Learn to lead</strong>. You will reach a point at which you must shift from managing to leading. This means setting a vision and communicating it. It means making promises (&ldquo;We will get there&rdquo;) and keeping them.</p>
<p><strong>8) Learn to sell.</strong> This is my favorite. All innovators are sales people. They are selling every day--to investors, to employees, to suppliers, to customers. By convincing everyone that the iPod will change the world, Steve Jobs makes it so. Yet no business school I know of teaches sales! Study the sales process by reading books like <a href="http://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136" title="SPIN Selling" target="_blank"><em>SPIN Selling</em></a>. Get practice by, for example, volunteering to raise funds for your favorite cause. But most importantly, find your passion. If you really believe your product and company and you share it passionately, you will become a magnet.</p>
<p><strong>9) Persist.</strong> If you are willing to persist through the tough times, you have a much better chance of succeeding. Develop stubbornness.</p>
<p><strong>10) Play the game for life</strong>. Don&rsquo;t just do this for the money; do it to realize who you are, to create the life you are here to live. One of my favorite quotes from the book reads &ldquo;Entrepreneurship...isn&rsquo;t just about solving a problem, building a venture, managing risk, or making money. It&rsquo;s about having a positive impact on the world, making the most of the gifts you&rsquo;ve been given, and realizing your full potential as a human being.&rdquo;</p>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://www.fastcompany.com/1778295/10-rules-for-entrepreneurs-to-live-by?partner=rss&amp;utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+fastcompany%2Fheadlines+(Fast+Company+Headlines)">fastcompany.com</a></div>
<p>Good stuff if you are an entrepreneur yourself or desire the entrepreneurship spirit in any other job.</p>
</div>
	
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      <pubDate>Sun, 21 Aug 2011 22:22:00 -0700</pubDate>
      <title>$400 non-Apple Tablet computer = bad business</title>
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	<p>This <a href="http://www.pcworld.com/article/238562/touchpads_lesson_tablets_cost_too_much.html" title="PCWorld" target="_blank">article</a> at PCWorld sums up my thoughts on the HP Touchpad madness that took place this weekend. &nbsp;I should say that I have not used an HP Touchpad but from all of the reviews I've read it was a good device. &nbsp;Just like Apple's iPad. &nbsp;So why didn't it sell when it was originally priced? &nbsp;It was priced the same as the iPad.</p>
<p>When a new entry in an existing market is already dominated by 1 player (I would say that the dominate "player to beat" is the Apple iPad) then you have to set yourself apart from the dominate player. &nbsp;The HP Touchpad has alot of the same features and may have even been better at some thing than the iPad, but for the most part the functionality is the same (same could probably be said for all of the other Android Honeycomb tablets out there, in comparison to the iPad).</p>
<p>The problem is, if a consumer has $X to spend on a widget, do you spend it on the industry leading option or do you spend it on a device that is trying to convince you it is just as good as the industry leading option? &nbsp;I think most people would go with the more "solid" choice in the industry leading option. &nbsp;In order to complete these tablet makers must make a tablet that will compete with Apple where Apple does not want to compete, price.</p>
<p>Apple does not sell a computer/tablet for less than $500 ($499). &nbsp;I wonder why Apple never jumped on the netbook bandwagon a few years ago when pretty much <strong>every</strong> other manufacturer did. &nbsp;Apple does not want to get into a price war so they always claim their products have soul (or maybe they really give them one? &nbsp;hmm..) or some other feature that tells the consumer that they are worth more cash because the Apple product is different.</p>
<p><strong>Business Lesson:</strong> &nbsp;When your competitor has shown their hand and tells the world they don't want to get into a price war, bring one to their doorstep. &nbsp;If the HP Touchpad really was just as good as an Apple iPad and sold for $100, the consumer would have to&nbsp;really&nbsp;think about spending 5 times as much on an iPad or outfitting their whole family with Touchpads. &nbsp;I think if that would have happened this weekend's headlines would have been about Touchpad shortages and HP having the hottest product in the world.</p>
	
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      <pubDate>Fri, 12 Aug 2011 12:35:00 -0700</pubDate>
      <title>Hindsight</title>
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	<p>"Do you want to buy a computer from International Business Machines or from a company named after a fruit?" - former IBM engineer David J. Bradley</p>
<p>Link:&nbsp; <a href="http://goo.gl/8hRsv">http://goo.gl/8hRsv</a></p>
	
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      <pubDate>Sat, 06 Aug 2011 09:35:00 -0700</pubDate>
      <title>GNOME 3 - First impressions</title>
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	<p>Wow, overall I am very impressed with GNOME 3. &nbsp;While it is a very different take on a new window manager compared to GNOME 2.x or even Ubuntu's Unity. &nbsp;There are some things I'd change, like being able to switch between open windows/applications (via the mouse) with 1 click instead of 2. &nbsp;The roundedness of the windows makes me think of <span style="text-decoration: line-through;">Palm</span> HP WebOS (plus the fact that the "application title" area only shows you the name/logo of the active application. &nbsp;Looking forward to running this on a Debian-based distro (I'm not much of a Fedora&nbsp;fan).</p>
<p><a href="http://www.gnome.org/">http://www.gnome.org/</a></p>
	
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      <pubDate>Tue, 26 Jul 2011 21:39:00 -0700</pubDate>
      <title>Mac OS X Lion clean install</title>
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	<p>Did a clean install (i.e. without installing Snow Leopard first) of Mac OS X Lion on a friend's MacBook Pro tonight. &nbsp;Kind of disappointed that the installer didn't recognize the blank disk and <strong>ask</strong> to partition it. &nbsp;Yes the partitioning utility is there and it was easy, but an unnecessary step was needed before the install could begin. &nbsp;I guess Apple is banking on their users not actually doing an install on a blank disk.</p>
	
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      <pubDate>Thu, 21 Jul 2011 19:41:00 -0700</pubDate>
      <title>Big Data Requires a Big, New Architecture - CIO Central - CIO Network - Forbes</title>
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	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_short_quote">The problem is that, in the world of big data, we don’t really know what value the data has when&nbsp; it’s initially accepted from the array of sources available to us.</blockquote>

<div class="posterous_quote_citation">via <a href="http://blogs.forbes.com/ciocentral/2011/07/21/big-data-requires-a-big-new-architecture/">blogs.forbes.com</a></div>
    <p>For instance unstructured data by itself many times takes on a whole new level of value to an organization when it is analyzed in context with transaction-based data.</p></div>
	
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      <pubDate>Wed, 13 Jul 2011 15:28:00 -0700</pubDate>
      <title>RecordBreaker: Automatic structure for your text-formatted data | Apache Hadoop for the Enterprise | Cloudera</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/VTxyXgIsJoo/recordbreaker-automatic-structure-for-your-te</link>
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	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote"><p>RecordBreaker is a project that automatically turns your text-formatted data (logs, sensor readings, etc) into structured data, without any need to write parsers or extractors.  In particular, RecordBreaker targets Avro as its output format.  The project’s goal is to dramatically reduce the time spent preparing data for analysis, enabling more time for the analysis itself.</p>
<p>Hadoop’s HDFS is often used to store large amounts of text-formatted data: log files, sensor readings, transaction histories, etc.  Much of this data is “near-structured”: the data has a format that’s obvious to a human observer, but is not made explicit in the file itself.</p></blockquote>

<div class="posterous_quote_citation">via <a href="http://www.cloudera.com/blog/2011/07/recordbreaker-automatic-structure-for-your-text-formatted-data/">cloudera.com</a></div>
    <p>This looks like is would have potential in identifying and cataloging data files inside Hadoop.</p></div>
	
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        <posterous:displayName>Orrin Edenfield</posterous:displayName>
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      <pubDate>Wed, 13 Jul 2011 06:33:00 -0700</pubDate>
      <title>Big Data – Same Problems? by Chris Bradley</title>
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<img alt="Media_httpwwwbeyenetw_ijszn" height="272" src="http://posterous.com/getfile/files.posterous.com/orrin/DbHfJbEhqobgBIekklJfInhvjehzuiszlFEBwIFwwFzhdIzoGtyCxkGhDarl/media_httpwwwbeyenetw_ijszn.jpg.scaled500.jpg" width="495" />
</div>


<div class="posterous_quote_citation">via <a href="http://www.b-eye-network.com/view/15361">b-eye-network.com</a></div>
    <p>Chart of Data Quality Maturity Levels for Big Data Analytics by Chris Bradley.</p></div>
	
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      <pubDate>Tue, 21 Jun 2011 22:44:00 -0700</pubDate>
      <title>Cloud Security?</title>
      <link>http://feedproxy.google.com/~r/OrrinEdenfield/~3/lIiMbLFauEA/cloud-security</link>
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	<p>Numerous articles discuss the recent security failure of Dropbox (<a href="http://venturebeat.com/2011/06/21/dropbox-files-left-unprotected-for-four-hours-due-to-software-bug/" target="_blank">like this one</a>). &nbsp;The linked article even mentions that this may cause users to question the security of the company used to store all of their files in the cloud. &nbsp;I think the greater concern is: &nbsp;do users trust <strong>any</strong>&nbsp;service or product provider to store all of their files?</p>
<p>Most consumers trust Apple or Dell or HP to store their files on the hard drives of computers they buy. &nbsp;Likewise the same question should be asked when it comes to email services, to web-sites that store credit card numbers, to services that sell music and videos, etc. &nbsp;Everything a computer user has that generates or uses some kind of data needs to have a security context. &nbsp;For most users security is never thought of and maybe the Dropbox incident will get them to think about it but I doubt it.</p>
<p>Likewise in the enterprise the servers processes run on, the arrays of disks that store corporate data, the network that allows software and services (and SaaS) to function all need to have a security context. &nbsp;Security doesn't all of the sudden become an issue when there is a cloud provider.</p>
<p>All computer systems have a level of trust between the provider of the system (hardware, software, service, etc.) and the user even if clouds are not involved.</p>
	
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