OrthoSynetics.com | Blog

Hiking the Grand Canyon

Wed, 20 May 2009 09:28:00 CST

Save the Date - 2010 Practice Meeting

Tue, 19 May 2009 15:04:00 CST

The 2010 Practice Meeting has been set for February 25th
through February 27th. Planning is well underway and we want to hear
from you. What topics or courses are you interested in? Take a moment
and blog us today. Submit a speaker request or simply comment on what
you would like to see at the upcoming 2010 Practice Meeting. Your
opinion counts!

OSI Adds New Graphic Designer to Marketing Team

Wed, 13 May 2009 11:59:00 CST

OSI added Hillary Lovinggood to the marketing team. Hillary has joined the team as a graphic designer. She will be using her experience as a graphic designer to help your practices with branding and marketing. Welcome Hillary!

Congratulations to Dr. Herman

Mon, 11 May 2009 13:15:00 CST

Please join me in wishing congratulations to Dr. David Herman of Farmington, NM who has been nominated President of the Northwest New Mexico Dental Society.

Congrats, Dr. Herman!

Happy Mother's Day from the OrthoSynetics Team

Fri, 08 May 2009 15:56:00 CST

I hope that all of you are able to spend time with your family and make
time to honor those who have influenced all our lives - mothers.

Let Your Voice be Heard on Health Care: Enter the "Debate Zone"

Fri, 08 May 2009 15:41:00 CST

I saw this page on the McKinsey & Company website that poses the question: "The Debate Zone: Should the U.S. government offer its own health insurance plan to people under age 65?"

The page lays out two opposing viewpoints on the issue and offers an opportunity for you to share your thoughts and opinions. I urge you to let your voice be heard.

I encourage you to visit the page and share your comments. Click here to enter the "Debate Zone."

Congratulations, your practices continue to SIGNIFICANTLY outperform others in the Orthodontic Industry!

Wed, 22 Apr 2009 12:34:00 CST

As you know, every month we review how your practices are performing and identify what we can do to assist you. This week we concluded our quarterly review and wanted to share some important trends with you.

Information from industry sources and suppliers shows that orthodontic industry revenue is down around 8-15%. OSI affiliated doctors have been able to maintain revenues. In fact, March revenues for OSI affiliated doctors were up 2.8%!

Doctors who understand the current economic environment and have responded accordingly have driven this growth. These doctors are not only surviving - they are thriving.

Some practices have not yet fully accepted or adapted to the economic climate. Some practices have been too slow to reign in employee expenses, which are rising for many doctors. Some practices have decided to cut their advertising in the past 6 months. This is the wrong thing to do. The data and analysis clearly shows that cutting advertising will have a negative effect on your practice's performance - both now and in the future. Practices should reign in employee costs and unneeded expenses and invest the money wisely in advertising. Use this bad economic climate to make your business stronger.

While OSI affiliated practice consults are up by 7%, we have to be careful to convert every phone call and consult to a banding. Focus on what we call the 'contract to banding gap.' Take a look at how many contracts you have signed in the past 6 months versus how many patients have begun treatment. Currently we are seeing many patients signing contracts, but they are getting 'buyers remorse' and not getting banded. Many doctors are moving aggressively to address this... are you? Some doctors are banding the same day a contract is signed to correct this trend. What are you doing in your practice?

OSI recommends all practices speak with their practice enhancement representative to discuss how improved efficiencies like same day bandings can improve your bottom line. We have many programs that can help your practices. One example is our partnership with Chase which can help you collect money up front, protecting you against patients who sign or band and don't return.

During this economic downturn, it is possible to grow your practice if you recognize the situation and act accordingly. As everyone who attended our Practice Meeting this year will remember from the Disney Institute training... what is your team doing today, right now, to "bump the lamp?" An intense focus on customer service on the phone and in the office will create a huge competitive advantage in your community and help your practice thrive.

Bottom line is the bottom line. Congratulations to everyone, you're significantly outperforming your peers in the market!

Happy Easter and Joyous Passover

Fri, 10 Apr 2009 12:05:00 CST

All of us here at OSI want to wish you a Happy Easter and Joyous Passover. We hope you have a restful and enjoyable weekend with your family and friends.

We all work hard - and the results are paying off. Despite the down economy, our company and our practices are growing.

It's all due to the dedication and tenacity of our team. Please enjoy this holiday weekend - you all deserve it.

Annual Practice Meeting Recap

Mon, 23 Mar 2009 18:58:00 CST

More Doctors Sign on with OrthoSynetics

Wed, 18 Mar 2009 15:11:00 CST

OrthoSynetics' services have proven to be in demand during these difficult economic times. So far in 2009 the company has welcomed 10 new doctors. Today we would like to welcome our newest doctor from the Texas area.

From all of us here at OrthoSynetics' we would like to welcome you!