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<channel>
	<title>Ortwin Oberhauser</title>
	
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	<lastBuildDate>Fri, 25 Nov 2011 17:46:57 +0000</lastBuildDate>
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		<title>How To Make Your Youtube Videos Viral</title>
		<link>http://feedproxy.google.com/~r/OrtwinOberhauser/~3/_u2L-QtLCUA/how-to-make-your-youtube-videos-viral</link>
		<comments>http://www.ortwin-oberhauser.com/how-to-make-your-youtube-videos-viral#comments</comments>
		<pubDate>Fri, 18 Mar 2011 11:07:40 +0000</pubDate>
		<dc:creator>Ortwin Oberhauser</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing Basics]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Youtube]]></category>
		<category><![CDATA[Dereck Celis derek celis Viral Marketing internet marketing tips 101 internet marketing tips the six figure mentors the sfm Viral youtube videos tips & tricks]]></category>

		<guid isPermaLink="false">http://www.ortwin-oberhauser.com/?p=2882</guid>
		<description><![CDATA[Hello again YouTubers!! I know that you are roaming the YouTube site the whole day trying to promote for your YouTube Video and make it more viral, that&#8217;s why today I am going to review this video that talks exactly about this issue. This Video is actually a Manual that shows how to easy share your youtube videos on most [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3114" class="wp-caption alignleft" style="width: 260px"><a href="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/viral_youtube_videos.jpg"><img src="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/viral_youtube_videos-250x175.jpg" alt="How to make your youtube video viral" title="How to make your youtube video viral" width="250" height="175" class="size-thumbnail wp-image-3114" /></a><p class="wp-caption-text">How to make your youtube video viral</p></div>
<p>Hello again YouTubers!! I know that you are roaming the <strong>YouTube </strong>site the whole day trying to <strong>promote </strong>for your YouTube Video and make it more <strong>viral</strong>, that&#8217;s why today I am going to review this video that talks exactly about this issue. This Video is actually a Manual that shows how to easy <strong>share </strong>your <strong>youtube </strong><strong>videos </strong>on most important <strong>Social Media</strong> to  How to make your YouTube Videos more <strong>VIRAL </strong>presented by <strong>Dereck Celis</strong>.
</p><p>
<strong>This 6 minutes video can be summarized in 10 main points from which i can cite:
</strong><ol>
	<li><strong>The first thing that you have to do is to keep your videos short, around 2-4 minutes</strong> are extremely enough, because if the video is being too long, people will get tired and bored and will automatically turn it off. Then the key is to be concise and precise.</li>
	<li><strong>You don’t need to hire a professional to shoot your video</strong> for you. Just shoot it by yourself wih a regular camera, but that doesn’t mean that you can film with a very low quality one because if watchers find a low resolution video they automatically lose interest.</li>
	<li><strong>Write a precise and short description</strong> to your video on YouTube and make it clear and interesting. You are advised to use keywords that people searching for videos related to them, will find your video easily.</li>
	<li><strong>If you have a Facebook page or a twitter, share your video whenever it is possible</strong> so that your friends will know about it. You are advised too to create links to your videos from your pages so that will make it easier to people to follow and watch, this step is really important.</li>
	<li><strong>Another smart thing to do too is when commenting on other bloggers posts and video</strong>, include a link to your video, it should bring more attention to it.</li>
	<li><strong>Another thing you should be doing is to keep your video simple</strong> so that other people can modify and remix it… and that way it will naturally become viral.</li>
	<li>Don’t make ad videos, because people don’t have a big interest in those unless they extremely amazing.</li>
	<li><strong>Keep the title mysterious and shocking</strong>; you can make a title that expresses the video’s content in a twisted way.</li>
	<li><strong>The use of fake headlines will attract more viewer</strong> as they will be more curious if whether this actually happened or not.</li>
	<li><strong>And Last but not least, the use of some attractive girls</strong> in your videos is 100% guaranteed method to attract views (mainly boys)</li>
</ol></p><p>
And Thanks to Dereck Celis, visit his YouTube Channel <a href="http://www.youtube.com/user/dereckcelis" target="_blank">here </a>for more videos, Now we are able to make our videos more viral and famous! And now Happy YouTubing and here is the video!</p>
<br /><p style="text-align:center"><span class="youtube">
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</span><p><a href="http://www.youtube.com/watch?v=nohv45eiOA8"><img src="http://img.youtube.com/vi/nohv45eiOA8/default.jpg" width="130" height="97" border=0></a></p><p><a href="http://www.youtube.com/watch?v=nohv45eiOA8">www.youtube.com/watch?v=nohv45eiOA8</a></p></p><br />
]]></content:encoded>
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		<media:content url="http://feedproxy.google.com/~r/OrtwinOberhauser/~5/-qneOivCbZI/nohv45eiOA8" fileSize="1177" type="application/x-shockwave-flash" /><feedburner:origLink>http://www.ortwin-oberhauser.com/how-to-make-your-youtube-videos-viral</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/OrtwinOberhauser/~5/-qneOivCbZI/nohv45eiOA8" length="1177" type="application/x-shockwave-flash" /><feedburner:origEnclosureLink>http://www.youtube-nocookie.com/v/nohv45eiOA8?color1=d6d6d6&amp;amp;color2=f0f0f0&amp;amp;border=0&amp;amp;fs=1&amp;amp;hl=en&amp;amp;autoplay=0&amp;amp;loop=&amp;amp;showinfo=0&amp;amp;iv_load_policy=3&amp;amp;showsearch=0&amp;amp;rel=1</feedburner:origEnclosureLink></item>
		<item>
		<title>Barriers That Stop People From Becoming Leaders!</title>
		<link>http://feedproxy.google.com/~r/OrtwinOberhauser/~3/VDn428uNSoA/barriers-that-stop-people-from-becoming-leaders</link>
		<comments>http://www.ortwin-oberhauser.com/barriers-that-stop-people-from-becoming-leaders#comments</comments>
		<pubDate>Fri, 18 Mar 2011 10:22:59 +0000</pubDate>
		<dc:creator>Ortwin Oberhauser</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[Reputation management]]></category>
		<category><![CDATA[anne morriss leadership harvard business school publishing hbr]]></category>

		<guid isPermaLink="false">http://www.ortwin-oberhauser.com/?p=2807</guid>
		<description><![CDATA[The video I am going to review today is an interview between Sarah Green (the interviewer) and Anne Morris who is a managing director in the Concire Leadership Institute (the interviewed). And this intreview is about the article called &#8220;What&#8217;s Holding You Back?&#8221; that Anne Morris wrote, and during the interview she disusses the main [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3107" class="wp-caption alignleft" style="width: 260px"><a href="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/barriers_stop_people_to_become_leaders.jpg"><img src="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/barriers_stop_people_to_become_leaders-250x197.jpg" alt="Barriers stop people to become leaders" title="Barriers stop people to become leaders" width="250" height="197" class="size-thumbnail wp-image-3107" /></a><p class="wp-caption-text">Barriers stop people to become leaders</p></div><p>The video I am going to review today is an interview between <strong>Sarah Green</strong> (the interviewer) and <strong>Anne Morris</strong> who is a managing director in the <strong>Concire Leadership Institute</strong> (the interviewed). And this intreview is about the article called <strong>&#8220;What&#8217;s Holding You Back?&#8221;</strong> that Anne Morris wrote, and during the interview she disusses the main points of her article and the messages that she wanted to deliver through it along with explaining the small but common barriers that stop people from becoming leaders.
</p><p>
&nbsp;

Along the interview Sarah Green the interviewer has asked Anne Morris many questions like:
<ul>
	<li><strong>You mentioned in your article that there are 5 ways that leaders get in our way, what are these 5 ways?</strong>: Anne says that her and the two people who wrote the article along with her met socially and they found their selves on this topic which is how can you take off the barriers towards leadership and they agreed to write this articles about this amazing pattern that can be found  across all the countries, stages of development, sectors,…  and how there are people with amazing abilities but these barriers that were put in front of them holds them back from achieving the desired results. Then she explains the messages in the article:</li>
</ul>
<ol>
	<li><strong><em>Basic massage of the article</em></strong>: which tries to tell  that leadership isn&#8217;t about oneself, It’s about making other people better as a result from your presence by making the system and the culture are in place and that the methods that are used by you are the best in order to lead the population toward success and development. Leadership is not at all about charisma and it is well-known that changing the fact of just thinking about oneself and replacing it with thinking about other people.</li>
	<li><strong><em>Second message</em></strong>: acting like a leader gets in the way of leading which can only give you narrow choices of tools you can use to influence other people, just pretending is not enough because gets in the ways of moving outside the place where you feel most comfortable and makes your thinking and reasoning limited to the image that you want people to see you with. And your need to look smart will get in the way of learning or taking risks which will make you fall in the pit of repeating the same mistakes that will consequently get in the way of approaching regularly to right decision making. Just like when many people have chosen to make a public images early in their career and that what was in their way to leadership.</li>
</ol>
<ul>
	<li><strong>The part where you talked about turning competitors into enemies, what did you mean?</strong>: Anne says turning competitors into enemies or generally speaking by turning others into characters you become a character your self: you make people wrong and distort their image just to make your day and keep your mental health … and that’s not the best version of you but the best one is that people are willing to be guided by.</li>
</ul>
And along the interview Anne discusses many points of her articles, watch the video to find out.
</p><p>
And thanks to Ms. Anne Morris (know more about her <a href="http://en.wikipedia.org/wiki/Anne-Marie_Morris">here</a>) and the article she wrote we are one step closer to figure some solutions about our governments and the way to improve them, and now check out the video that i highly recommend.</p>

<a href="http://www.youtube.com/watch?v=SPvyhDLbsoQ"><br /><p style="text-align:center"><span class="youtube">
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</a>]]></content:encoded>
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		<item>
		<title>The Art Of Telling A Story</title>
		<link>http://feedproxy.google.com/~r/OrtwinOberhauser/~3/vQqAkAe8Lx0/the-art-of-telling-a-story</link>
		<comments>http://www.ortwin-oberhauser.com/the-art-of-telling-a-story#comments</comments>
		<pubDate>Wed, 16 Mar 2011 14:45:25 +0000</pubDate>
		<dc:creator>Ortwin Oberhauser</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[peter guber communication organizational behavior storytelling harvard business school publishing hbr]]></category>

		<guid isPermaLink="false">http://www.ortwin-oberhauser.com/?p=2842</guid>
		<description><![CDATA[Hello video fans! Today i am going to review another inspirational video, well to be precise they are two; which their main concept talking about how to establish an emotional connection with any audience.This is actually an interview between Sarah Green and Peter Guber, chairman and CEO of the Mandalay Entertainment Group, writer of the [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3030" class="wp-caption alignleft" style="width: 260px"><a href="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/strorytelling.jpg"><img src="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/strorytelling-250x209.jpg" alt="Tell to win " title="Tell to win " width="250" height="209" class="size-thumbnail wp-image-3030" /></a><p class="wp-caption-text">Tell to win </p></div> <p>Hello video fans! Today i am going to review another inspirational video, well to be precise they are two; which their main concept talking about how to establish an <strong>emotional connection</strong> with any <strong>audience</strong>.</p><p>This is actually an interview between Sarah Green and <strong>Peter Guber</strong>, chairman and CEO of the <strong>Mandalay </strong>Entertainment Group, writer of the article called <strong>&#8220;The Fortunes Of A Story Teller&#8221;</strong> and the book <strong>&#8220;Tell To Win&#8221;.</strong>
</p><p>
<strong>Let&#8217;s begin with the <strong>first video</strong> which seems the most interesting one, as Sarrah asked him about :</strong>
</p>
<ul>
	<li><strong><em>How did story telling have an impact on your career?</em>:</strong><br /> actually he didn&#8217;t answer directly but says that story telling can happen every day when you tell a joke or tell about your life experience. He also explains how most people enter the framework trying to control the customer but it’s not like that, you must motivate yourself and try to convince them and motivate them to buy your product with a cool story telling process , if you don’t do that customer will not get interested in you and won’t buy anything.<br />
As the customer don’t want to be treated as an object, as a wallet full of money that all your goals revolves about emptying that wallet into your pocket… the customer wants from the buyer to be friendly with him and motivate him to buy something he need. You should treat customers as “audience” and you have to have interest in that audience you are speaking to, so they can understand what you want to offer them. <br />You shouldn&#8217;t motivate anybody, people don’t want someone to control them, all you need to do is to motivate yourself and figure out the best way that should be employed in order to deliver your thoughts to your “audience”. And that automatically implies that every story has a goal, buy my product or join my club, etc… unless you will not be able to send the clear picture to the person you want to make business with.And he finally ended this section by saying that the best way to tell a story is being an active listener, you should try to make an emotional  component unbounded with the information making it memorable along with searching and tipping points, just begin by recognizing anyone of them  can be important and once ou see the value proposition engage the rest.</li>
	<li><em><strong>What will you do if after the prepations for your story, the audiance won&#8217;t react? </strong></em>He said that as a speaker you  must drop the script and be who you are and be spontaneous when you do that your charisma shows and you become real and convincing.When telling a story you must be authentic and original and emotionally deliveer the story to your listener.  Watch The Full Video Here:<br /><br /><p style="text-align:center"><span class="youtube">
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</li>
</ul>
<p>
<strong>Coming to talk about the second video it was so brief, and he interviewed by Mark Thompson, and the main points were:
</strong>
</p>
<ul>
	<li>Sometimes he failed to tell a story or when he got moved he got moved by the right story.</li>
	<li>In the past everything was all narrative and telling that story telling is the nature of the human. Watch The Full Video Here:<br /><p style="text-align:center"><span class="youtube">
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</span><p><a href="http://www.youtube.com/watch?v=s8zK5nCJNrw"><img src="http://img.youtube.com/vi/s8zK5nCJNrw/default.jpg" width="130" height="97" border=0></a></p><p><a href="http://www.youtube.com/watch?v=s8zK5nCJNrw">www.youtube.com/watch?v=s8zK5nCJNrw</a></p></p><br />
</li>
</ul>
And after watching these two videos we should really say <strong>thanks to Mr. Peter Guber</strong> find out about all his achivements and career <a href="http://en.wikipedia.org/wiki/Peter_Guber">here</a> we have a best idea on how to deliver a story to our audience and never be dull again.]]></content:encoded>
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		<item>
		<title>What is The Providence Paradox</title>
		<link>http://feedproxy.google.com/~r/OrtwinOberhauser/~3/ov7OmrZdAus/what-is-the-providence-paradox</link>
		<comments>http://www.ortwin-oberhauser.com/what-is-the-providence-paradox#comments</comments>
		<pubDate>Thu, 10 Mar 2011 13:52:42 +0000</pubDate>
		<dc:creator>Ortwin Oberhauser</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[anne morriss leadership harvard business school publishing hbr]]></category>

		<guid isPermaLink="false">http://www.ortwin-oberhauser.com/?p=2832</guid>
		<description><![CDATA[Welcome in another video review about the &#8220;Providence Paradox&#8221;! Today&#8217;s video is pretty interesting as it is represents an interview between Scott Bernardo (the interviewer) and Rohit Deshpandé, Harvard Business School professor where the last describes ways that emerging market companies can overcome consumer bias against their products. Mr. Rohit Deshpandé explains how is The [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2965" class="wp-caption alignleft" style="width: 260px"><a href="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/the_Providence_Paradox_interview1.jpg"><img src="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/the_Providence_Paradox_interview1-250x142.jpg" alt="The Providence Paradox Interview" title="The Providence Paradox Interview" width="250" height="142" class="size-thumbnail wp-image-2965" /></a><p class="wp-caption-text">The Providence Paradox Interview</p></div><p>Welcome in another video review about the <strong>&#8220;Providence Paradox&#8221;</strong>! Today&#8217;s video is pretty interesting as it is represents an interview between Scott Bernardo (the interviewer) and <strong>Rohit Deshpandé</strong>, <strong>Harvard </strong><strong>Business </strong>School professor where the last describes ways that emerging <strong>market</strong>
companies can overcome <strong>consumer </strong>bias against their <strong>products</strong>.
</p><p>
<strong>Mr. Rohit Deshpandé</strong> explains how is <strong>The Providence Paradox</strong> is a relatively new term in the business world.
It refers to products and services manufactured by developing countries that have a difficult time establishing a profit margin due to where they
are from. On the one hand consumers want authenticity, but on the other, they do not feel like paying a high price for a ‘third world’ product, generally by answering the following questions:
</p>
<ul>
	<li><strong>Can you explain to us what the business paradox is? </strong>Mr. Deshpandé answers this question saying that the providence paradox is meant to emerge markets and to simplify the ways the marketers of the products to manufacture them and give them a chance to provide their products with a fair price without looking at the place they come from. He also discuses the problems that 3<sup>rd</sup> worlds marketers can face while selling their products since people won&#8217;t buy their products with a high price even if it is a high qualtity merchandise.</li>
	<li><strong>Can we take the examples of the chocolat from a developing country and wine from Chilli:</strong> He gives us an example : Vinziuala chocolate company; this company produces the best cocoa in the world and the finest but they cant get themselves well known and they can&#8217;t command a good price as people know the product is good but they are not willing to pay a good price for it. Specific example wine producing company it produces wide range of quality wines some of them very high and some are low ,this company offers wine that is rated by 90% which allows them to sell the  one bottle with 300$ but in reality they can’t command a price over 49$ because the distributor’s tell them that no one in his stores will pay more than 50$ for a bottle of wine coming from Chilly.</li>
	<li><strong>Shall we talk about some strategies within the Providence Paradox:</strong> Mr. Deshpandé Talks about how the lG electronics (formerly known as luck gold star) established their own name in the marketing world. And how Honda and Toyota entered back in the 1970 in the  u.s market , they didn&#8217;t do very well at that time and people laughed at these product and it took Toyota from 20 to 30 years to establish their name. It takes lots of time and money if you real small company to establish your own product or in a developing country. Then he explains the process of taking short cuts instead of beginning a company from the scratch like acquiring a company which is already out there i.e.Volvo that was acquired by ford but it got sold to a Chinese company.</li>
</ul>
<p>
And thanks to this <strong>great Professor Rohit Deshpandé who is Sebastian S. Kresge Professor of Marketing</strong> at <a href="http://www.hbs.edu/">Harvard Business School</a> where he currently teaches in the Owner/President Management Program and in other executive education offerings, learn more about <a href="http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=ovr&amp;facId=6447">him </a>who was able to deliver a good explanation to the providence Paradox and has made it closer to our understanding. Thanks for reading and i will leave you with the interviaw now:
</p>
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		<title>Social Media and Journalism Today</title>
		<link>http://feedproxy.google.com/~r/OrtwinOberhauser/~3/zGp10770p6Q/social-media-journalism-today</link>
		<comments>http://www.ortwin-oberhauser.com/social-media-journalism-today#comments</comments>
		<pubDate>Tue, 08 Mar 2011 06:59:35 +0000</pubDate>
		<dc:creator>Ortwin Oberhauser</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The social media revolution]]></category>

		<guid isPermaLink="false">http://www.ortwin-oberhauser.com/?p=2796</guid>
		<description><![CDATA[The video that I am going to review this time talks about the social media had a big influence and impact on the journalism nowadays and how could back it up and help spread the word and the information all together. This video is an interview that was made between a woman called Sebath (the interviewer) [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2914" class="wp-caption alignleft" style="width: 260px"><a href="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/social_media_and_journalism_today1.jpg"><img src="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/social_media_and_journalism_today1-250x150.jpg" alt="Social media and journalism today" title="Social media and journalism today" width="250" height="150" class="size-thumbnail wp-image-2914" /></a><p class="wp-caption-text">Social media and journalism today</p></div><p>The video that I am going to review this time talks about the <strong>social media</strong> had a big influence and impact on the <strong>journalism </strong>nowadays and how could back it up and help spread the word and the <strong>information </strong>all together.</p>
<p>This video is an <strong>interview </strong>that was made between a woman called Sebath (the interviewer) and Julia from the <strong>International University </strong>in <strong>Geneva </strong>(the interviewed). </p><p>
This was actually made as a class assignment on &#8220;Video For Business <strong>Communication</strong>&#8221; which is delivered by Victor Planas-Bielsa, professor at the International University in Geneva, and founder and Producer at Art&#8217;n Visual Production.
</p><p>In this video there were two main points that were discussed:</p>
<ul>
	<li><strong>How can social media impact journalism?: </strong><br />Julia&#8217;s answer for this question by saying  that that social media has a great impact on the journalism and even changed its methods and the way it is introduced, as we see, people who read newspaper has decreased too much but in the other hand people who surf on the internet has dramatically increased and that what would help the journalism reach out for them and spread the word and the news. Also the social media has a big influence on the writer- reader relationship, it help the writer deliver his information in a more reader friendly way like including videos, photo, audio… which is not possible in newspaper and magazines, and that is also possible is the writer is using facebook or twitter to communicate with his reader this would bring them even closer that before indeed. Moreover,  the writer has more options to write now because I said earlier he can integrate many methods is order to deliver his message… and because of the social media, writers are getting contribution from regular people who fell in love with the journalism combined with the social media techniques.</li>
	<li><strong>Is the Social Media a Short Trend? </strong><br />Julia response was that it is the exact opposite as the game has been changed as the use of the blogs and twitter in supporting the revolutions In Tunisia, Egypt and Libya… and how the information has been delivered despite of keeping the reporters out of the country and arresting them and how all the population have become journalists and kept updating the situations in their country on their facebooks and twitter,etc which greatly helped the succes of their revolution. The informations is still flowing and continues thanks to the social media… The future of content is conversion and the flow of information is going to be much more fluid. Actually offers a good future for the news paper industry and democracy in the whole world.</li>
</ul>
<p>
And thanks to Miss Julia from Geneva we were able to have an idea about how the social media is greatly impacting our lives and the way we treat the information and you can visit the International University in Geneva Official website, follow this link:<br />
<a href="http://www.iun.ch/iun/en/EN-EN/index.cfm">International University in Geneva</a> and now i shall leave you with the video.
</p>

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		<item>
		<title>The Power Of Cartoons</title>
		<link>http://feedproxy.google.com/~r/OrtwinOberhauser/~3/cP7jKUDTThQ/the-power-of-cartoons</link>
		<comments>http://www.ortwin-oberhauser.com/the-power-of-cartoons#comments</comments>
		<pubDate>Tue, 08 Mar 2011 00:30:29 +0000</pubDate>
		<dc:creator>Ortwin Oberhauser</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The social media revolution]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[cartoonist]]></category>
		<category><![CDATA[Chappatte]]></category>
		<category><![CDATA[comedy]]></category>
		<category><![CDATA[comics]]></category>
		<category><![CDATA[conflict]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[global issues]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[Patrick]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[TED talks]]></category>
		<category><![CDATA[TEDTalks]]></category>
		<category><![CDATA[war]]></category>

		<guid isPermaLink="false">http://www.ortwin-oberhauser.com/?p=2787</guid>
		<description><![CDATA[In this article I am going to talk about the Power of Cartoon and how far It can impact our lives and relationships. In my researches I found an article that exactly talks about this sensible case put up in a divertissement way. This short video is a one man show presented by Patrick Chappatte. [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2862" class="wp-caption alignleft" style="width: 335px"><a href="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/the_internet_has_changed_music.jpg"><img src="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/the_internet_has_changed_music.jpg" alt="Patrick Chappatte Cartoon -  The Internet has changed music" title="Patrick Chappatte Cartoon -  The Internet has changed music" width="325" height="254" class="size-full wp-image-2862" /></a><p class="wp-caption-text">Patrick Chappatte Cartoon -  The Internet has changed music</p></div> <p>In this article I am going to talk about the <strong> Power of Cartoon </strong> and how far It can impact our lives and relationships. In my researches I found an article that exactly talks about this sensible case put up in a divertissement way. 
</p><p>
This short video is a one man show presented by <strong>Patrick Chappatte</strong>. He is generally speaking about how <strong>cartoon </strong>is involved in <strong>politics </strong>and <strong>war</strong>, and what are the conflicts resulted from mal-uses of this powerful tool. He also discusses how the pencil can illuminate serious <strong>issues </strong>and bring the most unlikely people together in a <strong>humorous </strong>context using <strong>comedy </strong>to get closer to the public’s hearts and be able to deliver his message to them.
</p><p>
<strong>Patrick Chappate</strong> has talked about serious global issues that have been the concern of our modern world for years now,  for example he talked about:</p>
<ul>
	<li><strong>How the print media is dying because of the technological development</strong>, everyone is heading towards the Internet to find the information and Facebook and twitter are the first suspects in this case if you want my opinion.</li>
	<li><strong>How the world has gotten smaller because of technology</strong> and he even said that the world has become flat now due to the spread of technology, you all have foreign friends don’t you? That’s all because of the internet. Back in the early days, the only way for you to make foreign friends was to travel to other countries.</li>
	<li><strong>How the internet has empowered everybody: the worker, the student…</strong> just everybody even spies… there are many people are thrown in jail because of what they’ve written in their personal blogs, etc. I am just saying.</li>
	<li><strong>How did the internet changed the way of employment and how will bosses will look at their employee (beware of your facebook profile)</strong> and mentioning that this technology thing made people attached, well slaves is the word, for the internet and how they cannot advance without it.</li>
	<li><strong>How internet made us think that it simplified out tasks and made them very easy to do</strong>, but in reality and after thoroughly thinking you will discover that those tasks are ones that you never had to do before, like “updating your twitter?” why do you even want to let strange people who don’t even know you, notified about where are you going or what are you doing? Believe me they don’t a crap.</li>
	<li><strong>How cartoon has been involved in religious and political conflicts</strong>; just like what happened when they drew the prophet and how that caused violence and blood to be spilled along with saying that there are people are getting benefits from that: that is the typical mal-use of the cartoon.</li>
	<li><strong>How did he use cartoon to reunite people from different sides</strong> while his missions in the Ivory Coast, Lebanon and Kenia.</li>
</ul>
<p>
These were the main points that Patrick Cappatte talked about,  I think you might need to check the video to have a closer look and laugh along with him, check it out:
</p>
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</ul>
<p>And thanks to Mr. “Patrick Chappatte” and for people who don’t know him I should say that he is a cartoonist and for whom is curious about his background I should say he is a Lebasnes-Swiss man who is well know for drawing cartoons for the <strong> “Le Temps” </strong>, <strong> “Neue Zürcher Zeitung” </strong> and the <strong>&#8220;International Herald Tribune&#8221;</strong> newspapers, he is actually a pretty cool guy as he is from a Lebanese mother, Swiss father, born in Karchi, lived in Singapore and Switzerland… a global guy to resume. And I said thanks to him we are now aware about the power of cartoon and how it could be a double edged arm. For more information about this guy you can follow him on twitter <a href="http://twitter.com/globecartoon">http://twitter.com/globecartoon</a> or visit his website <a href="http://www.globecartoon.com/">http://www.globecartoon.com/</a>. 
</p><p>
Thanks for reading!
</p>]]></content:encoded>
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		<title>Eric Schmidt speech at the IAB Annual Leadership Meeting 2011</title>
		<link>http://feedproxy.google.com/~r/OrtwinOberhauser/~3/bELM-sfctjk/eric-schmidt-speech-at-the-iab-annual-leadership-meeting-2011</link>
		<comments>http://www.ortwin-oberhauser.com/eric-schmidt-speech-at-the-iab-annual-leadership-meeting-2011#comments</comments>
		<pubDate>Sun, 06 Mar 2011 16:27:43 +0000</pubDate>
		<dc:creator>Ortwin Oberhauser</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[IAB Annual Leadership Meeting]]></category>

		<guid isPermaLink="false">http://www.ortwin-oberhauser.com/?p=2765</guid>
		<description><![CDATA[Google CEO Eric Schmidt was the keynote speaker at the Internet Advertising Bureau Annual Leadership meeting in Palm Springs, California on February 27, 2011. Eric begins by speaking about &#8220;Joe Morning&#8221; statement that computers are &#8220;cold companions to humans.&#8221; Eric says Joe Morning is wrong. &#8220;Computers do what computers do best; humans do what humans [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2768" class="wp-caption alignleft" style="width: 260px"><a href="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/Eric_Schmidt.jpg"><img src="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/03/Eric_Schmidt-250x188.jpg" alt="Eric Schmidt CEO Google" title="Eric Schmidt CEO Google" width="250" height="188" class="size-thumbnail wp-image-2768" /></a><p class="wp-caption-text">Eric Schmidt CEO Google</p></div> <p><strong>Google CEO Eric Schmidt</strong> was the keynote speaker <strong>at the Internet Advertising Bureau Annual Leadership meeting in Palm Springs, California on February 27, 2011.</strong>
</p><p>
Eric begins by speaking about &#8220;Joe Morning&#8221; statement that computers are &#8220;cold companions to humans.&#8221; Eric says Joe Morning is wrong. &#8220;Computers do what computers do best; humans do what humans do best.&#8221; So net is a win for humanity. </p><p>
Eric Schmidt too speaks about the Power of the Mobile web us in Internet Advertising,
In his speech, he makes strong use of statistics gained from the recent Super Bowl and how
the extremely expensive advertisements affected mobile search displaying a powerful impact.
</p><p>
<strong>Mobile searches spiked 200% for Chrysler during Super Bowl and just 48% on PCs. </strong>
</p><p>
American spends about a third of their media time online. Kids in future will be always online. Smart phones surpassed PCs two weeks ago. Mobile first! Develop first for the mobile web and then worry about web.
</p>
<strong>Three bets: </strong>
<ul>
	<li>Everything is changing.</li>
	<li>Our intuition about future is linear, but IT grows exponentially.</li>
	<li>The new online advertising models are real time, iterative and happening now, it occurs live.</li>
</ul>

<p>
Eric Schmidt note Chrome is growing as fast as Twitter and Android has beaten iPhone and it looks like that will continue.</p>
<p>
You are in online marketing? Than listen to this speech of Eric Schmidt very closely, there are lot of information that will give you an idea about what will be the next trends in online marketing. 
</p>
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</span><p><a href="http://www.youtube.com/watch?v=ArSxtZmSb1g"><img src="http://img.youtube.com/vi/ArSxtZmSb1g/default.jpg" width="130" height="97" border=0></a></p><p><a href="http://www.youtube.com/watch?v=ArSxtZmSb1g">www.youtube.com/watch?v=ArSxtZmSb1g</a></p></p><br />
]]></content:encoded>
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		<item>
		<title>The new WikiLeaks Roundtable</title>
		<link>http://feedproxy.google.com/~r/OrtwinOberhauser/~3/6SBtvFuK7xY/the-new-wikileaks-roundtable</link>
		<comments>http://www.ortwin-oberhauser.com/the-new-wikileaks-roundtable#comments</comments>
		<pubDate>Sun, 13 Feb 2011 04:40:33 +0000</pubDate>
		<dc:creator>Ortwin Oberhauser</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Videos I ❤]]></category>
		<category><![CDATA[WikiLeaks Forum]]></category>
		<category><![CDATA[WikiLeaks Roundtable]]></category>

		<guid isPermaLink="false">http://www.ortwin-oberhauser.com/?p=2742</guid>
		<description><![CDATA[There is a new form of WikiLeaks, the WikiLeaks Roundtable with this new WikiLeaks Video Forum, WikiLeaks talks to everyone around the world. In the past WikiLeaks have spoken to the public through the press, in future they will bring important news directly to the public domain, not filtered by intermediaries, with the full record [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2743" class="wp-caption alignleft" style="width: 260px"><a href="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/02/wiki_leaks_roundtable.jpg"><img src="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/02/wiki_leaks_roundtable-250x340.jpg" alt="WikiLeaks Roundtable" title="WikiLeaks Roundtable" width="250" height="340" class="size-thumbnail wp-image-2743" /></a><p class="wp-caption-text">WikiLeaks Roundtable on Twitter</p></div><p>There is a new form of WikiLeaks, <strong>the WikiLeaks Roundtable</strong> with this new WikiLeaks Video Forum, WikiLeaks talks to everyone around the world. In the past WikiLeaks have spoken to the public through the press, in future they will bring important news directly to the public domain, not filtered by intermediaries, with the full record available to all. 
</p><p>
Therefore will be hold regular conferences where WikiLeaks answer questions directly. Videos will be created by Julian Assange and other staff talking directly to public and answering peoples questions through videos and live chats. WikiLeaks will have a platform for viral videos and be running competitions for people to submit their work to.
</p><p>
<strong>WikiLeaks Roundatable: Live People&#8217;s Conferences will take place regularly.</strong>
</p><p>
To submit questions please either tweet a message ending with &#8220;#wlquest&#8221; or email your question to twlrt@mail.be.
</p><p>
To discuss the conference as it takes place please tweet with the prefix #wldiscuss
</p><p>
You may see all the questions via  <a href="https://search.twitter.com/search?q=wlquest">https://search.twitter.com/search?q=wlquest</a></p><p>
and all the discussion via <a href="https://search.twitter.com/search?q=wldiscuss">https://search.twitter.com/search?q=wldiscuss</a>
</p>
<p><strong>1st Live People&#8217;s Conference - February 6th, 2011 - with Julian Assange</strong></p>
<br /><p style="text-align:center"><span class="youtube">
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<p><blockquote>In any moment of the human history have we ever had a free media, that wasn’t (or is) dependent of business or private interests?
<br />In any moment have we ever had 100% impartiality information? 
<br />Matheus D. Pandolfo, age 15, Brasil</blockquote></p> ]]></content:encoded>
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		<item>
		<title>Google based search is serving you search results based on your behaviour?</title>
		<link>http://feedproxy.google.com/~r/OrtwinOberhauser/~3/zYgkjI0p5PI/google-based-search-is-serving-you-search-results-based-on-your-behaviour</link>
		<comments>http://www.ortwin-oberhauser.com/google-based-search-is-serving-you-search-results-based-on-your-behaviour#comments</comments>
		<pubDate>Sun, 06 Feb 2011 01:45:39 +0000</pubDate>
		<dc:creator>Ortwin Oberhauser</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Behavior based search]]></category>
		<category><![CDATA[Behavior based search results]]></category>

		<guid isPermaLink="false">http://www.ortwin-oberhauser.com/?p=2716</guid>
		<description><![CDATA[Google assumes that prior searches mirrors the intent of searches and will focus search results based on that assumption. Behavior based search involves a modification of a search result for a query based upon a prior query. To get the most out of behaviour based search, when we select keywords to optimize for, include longer-tail [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2718" class="wp-caption alignleft" style="width: 260px"><a href="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/02/behavior_based_search.jpg"><img src="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/02/behavior_based_search-250x140.jpg" alt="Behavior based search" title="Behavior based search" width="250" height="140" class="size-thumbnail wp-image-2718" /></a><p class="wp-caption-text">Behavior based search</p></div>
<p>
Google assumes that prior searches mirrors the intent of searches and will focus search results based on that assumption. <strong>Behavior based search</strong> involves a modification of a search result for a query based upon a prior query.</p> 
<p>
To get the most out of behaviour based search, when we select keywords to optimize for, include longer-tail keywords, common queries by the community of our target audience.</p> 
<p> 
Watch the following Video about Google based Search, in this video interview SEO pioneer and expert Bruce Clay discusses how behaviour based search affects how you need to optimize your website for maximum traffic.</p>
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]]></content:encoded>
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		<item>
		<title>Hot Triggers – the power to change human behaviours!</title>
		<link>http://feedproxy.google.com/~r/OrtwinOberhauser/~3/gdRB4gwwp9A/hot-triggers-the-power-to-change-human-behaviours</link>
		<comments>http://www.ortwin-oberhauser.com/hot-triggers-the-power-to-change-human-behaviours#comments</comments>
		<pubDate>Sat, 29 Jan 2011 05:46:02 +0000</pubDate>
		<dc:creator>Ortwin Oberhauser</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing Basics]]></category>
		<category><![CDATA[Videos I ❤]]></category>
		<category><![CDATA[Call for action]]></category>
		<category><![CDATA[Call to Action]]></category>
		<category><![CDATA[Hot Trigger]]></category>
		<category><![CDATA[Hot Triggers]]></category>

		<guid isPermaLink="false">http://www.ortwin-oberhauser.com/?p=2654</guid>
		<description><![CDATA[What is a hot trigger? A hot trigger is a call to action that I can act on right away. An example would be a link in my email inbox that calls me to act, like an emails I get from Facebook that tells me that somebody has tagged one of my photos. So what [...]]]></description>
			<content:encoded><![CDATA[<p>
<strong>What is a hot trigger?</strong>
<br />
<div id="attachment_2656" class="wp-caption alignleft" style="width: 260px"><a href="http://www.ortwin-oberhauser.com/hot-triggers-the-power-to-change-human-behaviours/bj_fogg_stanford_university" rel="attachment wp-att-2656"><img src="http://www.ortwin-oberhauser.com/wp-content/uploads/2011/01/BJ_Fogg_Stanford_University-250x178.jpg" alt="BJ Fogg Stanford_University" title="BJ Fogg Stanford_University" width="250" height="178" class="size-thumbnail wp-image-2656" /></a><p class="wp-caption-text">BJ Fogg Stanford_University</p></div> A hot trigger is a call to action that I can act on right away. An example would be a link in my email inbox that calls me to act, like an emails I get from Facebook that tells me that somebody has tagged one of my photos.  So what is happening, first I just want check my emails and some minutes later I find myself spending time on a Facebook page looking photos, this behaviour  wasn’t planed or let’s better say it was not planned by me, it was planned by some Facebook guys <img src='http://www.ortwin-oberhauser.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> . 
</p>
<p>
BJ Fogg has mentioned the design mantra: <br />
<strong>Put  “Hot triggers” in the path of all motivated people!</strong><br />
</p>
<p>
That’s what you need to do to win in the consumer space, triggering behaviours. Put your message in to the existing path of your target group, existing path would be email inbox, their Facebook news feed, their twitter stream into thing they already doing and you focus on the motivated people. 
</p>
<p>
Facebook has very good systems to change human behaviours; maybe this is even what makes Facebook so successful.  
BJ Fogg, Director, Persuasive Technology Lab at Stanford University and author of the book, Mobile Persuasion, spoke at the SES San Francisco 2010 on the topic of social media and its ability to create hot triggers influencing human behavior. BJ Fogg believes that companies must put hot triggers in the path of motivated people in order to effectively compete in the consumer space. BJ studies the growth of Facebook and how the application uses triggers to influence the behavior of its users. BJ also discusses the impact of mobile on society and how it will become the dominant tool to influence human behavior. BJ concludes by discussing some of the publications his lab is producing for 2011. 
</p>
<p>
You can keep track of BJ Fogg&#8217;s daily musings on twitter @bjfogg
</p>
<p>
Here is the video form the SES in San Francisco: 
</p>
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	<copyright>Ortwin Oberhauser</copyright><media:credit role="author">Ortwin Oberhauser</media:credit><media:rating>nonadult</media:rating></channel>
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