What’s The Offer?

admin — Thu, 17 Jul 2008 16:31:57 +0000

One of the basic elements of a marketing campaign is An Offer. The Offer alone, however, may not be enough to get a satisfactory response, especially right away. Since all advertisers want instant gratification, we need to stimulate the prospect to respond NOW…not later. And, we need to give her a reason to do so.

We have a list and ran across a list by copywriter, Dean Rieck, that we think is a great “thought-starter” when a promotion is being created. See if we missed any:

Free Trial	Group Discount	Free “Keeper” Gift
Money-Back Guarantee	Quantity Discount	Free Gift With Payment
Free Gift	Step-Up Discount	Choice of Free Gifts
Limited-Time	Early-Bird Discount	“Stepped” Free Gifts
Yes/No	Price Matching	Two-Step Gift Offer
Negative Option	Trade-In Offer	Cumulative Incentives
Sweepstakes	Last Chance	Deluxe Version
Double-Your-Money	Limited Edition	Good-Better-Best
Back Guarantee	Enrollment Period	Do-It-Yourself Offer
Long-Term Guarantee	Prepublication Offer	Load Ups
Guaranteed Buy-Back	Price Increase	Lifetime Membership Fee
Guaranteed Acceptance	Announcement	Annual Membership Fee
Limited-Time	Charter Membership	Ship ‘Til Forbid
Introduction	Payment With Order	Free Information
Yes/Maybe	Bill Me Later	Samples
Dollars Off	Installments	Free Gift With Inquiry
Refunds and Rebates	Positive Option	Free Needs Survey
Sales	Reservation Option	Free Cost Estimate
Introductory Price	Gift Shipment Service	Free Subscription
Relationship Discount	Rush Shipping Service	Member-Get-A-Member

Whether you’re working on Tradition Media or new Web Media, providing a great offer with an enhancer or two can really lift your response rate. Research shows that 82% of banner readers will provide an email address, as well as other vital information, just for the opportunity to win something. What a difference this can make in your sales!

Being first to offer a practical and experienced approach to SEM in Metro Detroit has not only made us the leader in accounts under management, but it has kept us ahead of the curve in bringing our clients new ideas and new technology. Contact Brendan Thomas at 248-545-4100 X18.

Improv Everywhere: Human Mirrors

admin — Mon, 07 Jul 2008 19:19:13 +0000

Hilariously funny and now nationally famous Improv Everywhere go and prank New Yorkers as they put 10 pairs of identically dressed twins on busy New York Trainstation. The subwaygoers are all baffled to see that all 15 twins are moving and sleeping and talking all at the same time.