Ottaway Digital

2009: THE YEAR OF MARKET SHARE GAIN

admin — Mon, 30 Mar 2009 12:45:29 +0000

Our current clients are mindful of the economy and that 2009 may not
be a great year for sales gains and profits. However, they do realize
that it is a great year to grab market share while competitors panic.

Of course, the economy has slowed. Of course, Housing is a mess. Of
course, unemployment is high. Even with all of that said, people are
still buying and people are still spending. And, guess what, there
are FEWER companies asking them for their business.

If you can see opportunity in the down economy, we should talk. We
want to work with clients who understand that this downturn is not an
opportunity to miss. We want to show you what our clients already know
and how they’re making money, and getting a good return on their
advertising investment.

If you’re among the panicked, we might be able to help you off the
ledge. If you’re holding your own, and still want to sell more, we
can help. If you think you need to sit on the sidelines and wait for
a Treasury bailout. Well, God bless and God speed.

To quote best-selling business author, Jim Collins, who wrote Built
to Last and Good to Great: “If you panic, you’ll fall off the
mountain.” He went on to say: “People who take credit in good
times and blame external forces in bad times do not deserve to lead.
End of story.” Fortune, Feb 2. 2009, pp 48-49.

We really can’t add much to that. If you see opportunity, let’s
talk. OttawayDigital.com is a leader in Search Marketing and Web
Design. We can tailor a plan to meet your needs and budget.

Bob Ottaway
bottaway@ottaway.net
248-545-4100

Brendan Thomas
bthomas@ottaway.net
248-545-4100 x18

Illinois Website Design

admin — Mon, 16 Feb 2009 14:41:03 +0000

Ottaway Digital is a web site design company serving clients in Chicagoland. OttawayDigital specializes web design for Illinois companies. Web design is a passion and a refined procedure as well. OttawayDigital designers must be creative not only in eye catching design, but in elements that search engines rank high. Our award-winning design talent and seasoned technical experts produce user-friendly, results-driven interactive web solutions.

We excel at web site design and development, including e-commerce shopping cart solutions, content management systems, database design and implementation, interactive marketing strategies, search engine optimization, search engine marketing and Flash animation.

From corporate web site development to complex e-commerce web sites, Ottaway Digital can provide the right solution for your company. We deliver effective web site design and development solutions for our clients’ communications and technology needs by providing a wide range of interactive services and expertise.

Our web staff is specialized in web design to achieve a bold, quality result for you. And very importantly, we work with discipline to deliver your website on time and on budget! Plus, our sites come with a warranty. That’s why we’re growing by leaps and bounds!

Click here for more information or a quote for services

2.5% of Consumers Account for 80% of Sales

admin — Wed, 10 Dec 2008 15:24:35 +0000

Even in major brands like: Iams Pet Food, 1% of consumers account for 80% of volume and spend $93/year; 1.2% of shoppers in grocery stores account for 80% of Budweiser sales and buy $170/year of product; and even a mega-brand like Tide has only 12.2% of shoppers accounting for 80% of volume. So what does this mean to you? Well, clearly it reinforces even more the value of Search Engine Marketing in zeroing in on the razor-thin sliver of consumers who are interested in your products/services. By letting your keywords talk to the prospect who is in the market at the time of sale, you are being as effiecient as you can be with your ad dollars. (All stats courtesy Catalina Marketing study of 1300 brands and 54 million shoppers, as reported by Jack Neff in Ad Age, p4, Dec 8, 2008.)

Crate & Barrel “Quote of the Week”

admin — Tue, 02 Dec 2008 20:03:55 +0000

Here's some useful information from the Real World of Digiatal Media: According to Barbara Turf, CEO of Crate and Barrel, their sales are approximately 25% from catalog and online, and 75% from stores. She stated in an interview with Jane L. Levere of the New York Times that she would like to encourage more direct marketing sales. "Direct marketing has upside potential, the way consumers are changing…

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