• http://www.youtube.com/watch?v=oPzT1rqVtL0

“Since 2010 we have maintained that there isn’t any object party out there on the front lines of the texting while driving issue that thinks that any Speech to Text software is anything other that just another form of texting while driving. The user is still fumbling with technology instead of focusing on the 5,000 pounds of steel and glass they sitting in.  I like the trailblazing innovation behind Speech to Text, but it falls short of giving the driver an option that puts their eyes firmly on the road ahead.”

– Erik Wood, Founder/CEO of OTTER LLC.

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• PR LOG PRESS RELEASE 1/27/2012

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• Article #1: Studies Reveal Addictive Nature of Smartphones

• Article #2 (excerpt): 94% of Drivers see Text & Drive as lethal BUT over 1/3 do it

What do you think?

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• http://www.cnn.com/2011/12/13/us/ntsb-cell-phone-ban/index.html

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ARE DRIVERS GETTING A CONFLICTING MESSAGE WITH EFFORTS LIKE THIS:

• http://www.pressofatlanticcity.com/communities/atlantic-city_pleasantville_brigantine/atlantic-city-police-may-look-to-texted-tips-social-networking/article_cbec7cb4-2919-11e1-a0d1-001871e3ce6c.html

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• http://www.newsday.com/news/region-state/gov-t-study-more-drivers-texting-at-the-wheel-1.3375141?qr=1

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“Since 2009 we have maintained that laws and public warnings are part of the solution to the lethal combination of Text and Drive.  The individual will ultimately decide for themselves how they behave.  Giving that end user – that driver a tool that can change their habits is a key component to getting their eyes back on the highways that we all share.”  – Erik Wood, Founder / CEO – OTTER LLC

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• http://blog.mmisi.com/2011/12/otter-app-answers-texts-saves-times.html

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• http://media-newswire.com/release_1163099.html

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• http://www.nptelegraph.com/articles/2011/10/23/news/40004314.txt

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2009 – 48% of teens report Text and Drive as a distraction

2011 – 59% of teens report Text and Drive as a distraction

• Link to SADD / Liberty Mutual Study

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“Legislation can’t do it alone.  Big brother, lock down software is  failing.  Teens are smart and can easily get around invasive software and text and drive, for example, with their friend’s phone.  Using parent’s fear and corporate worry to sell lock down software is nothing more than a quick money grab and its failing to change the end user’s habits.  We need to create an environment that accepts the texting culture as part of our lives and from there we can use technology to help manage it.  The goal should be to  create sustainably safer drivers on the roads today and every day thereafter.” 

   -   OTTER LLC CEO and Founder, ERIK WOOD

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• http://techspyre.com/otter-automates-your-incoming-message-replies-via-driving-mode-timer/

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