Out-of-Home Media . Outdoor Advertising Blog . Ambient Ads

Billboard TV Shows - 2014 Emmy Winner - Mad Men

2018-12-12T11:57:00.000+08:00

It has come to my attention like too many years later - that the Emmy Winning Drama Series - Mad Men set in the vintage 1960's where advertising execs are mavericks and spinners of marketing gems that ignites the awakening aspirations of consumers in America.

“Happiness is a billboard on the side of the road that screams with reassurance that whatever you’re doing is OK.”

Pictures taken from the the Daily Billboard.

Pic from Daily Billboard: Don Draper = "Behind every pair of our glasses is a man with winning character.. and much more"

Pic from Daily Billboard: Peggy = "You are a natural. Like our silk pressed powder. Not too heavy. Not too light. It always performs perfectly. And so do you.

The billboards placement of the Mad Men characters of Don Draper, Betty, Pete and Peggy are well positioned to dominate the major cross junctions as they offer themselves "in consideration" of the upcoming Emmys in LA 2014.

Billboard Movies - Three Billboards Outside Ebbing, Missouri

2018-06-02T19:47:00.000+08:00

The world of advertising - with media, creatives and reaching to consumers + tight deadlines + interaction with clients, agencies and media, authorities etc, I guess there is no better ecosystem of emotions, drama and team work that takes place before each successful (or not) campaigns. No surprise that there has been a number of award winning fictional world of books, dramas and movies stemming from the world of advertising such as Mad Men

With seven Oscars nominations, the recent movie Three Billboards Outside Ebbing, Missouri and 2 wins of Best Performance by an Actress in a Leading Role - Frances McDormand and Best Performance by an Actor in a Supporting Role - Sam Rockwell, it is quite certain that these Three Billboards surely have caused enough drama for such stirring emotions to unfurl.

Spoiler alert- there is NO happy ending. But neither was there a sad ending. Much like life, it goes on with some inkling of hope.

It started with a tragedy. The no one can help on further or speak about anymore.

And then the Mother of the story booked Three Billboards Outside Ebbing, Missouri. It was on a road that was barely used anymore due to the opening of the new highway, but near where her daughter was found dead.

Photo from anygoodfilms.com - 3-billboards

3 billboards - bright background, clear text and written with less than 7 words per billboard.

Less than 11 words across 3 billboards sparked off the whole movie as it stirs up feelings and actions of the rest of the town.

That's how a good billboard work - viewable by all passing through, immediate impact and the message from the good Out of Home message will pull all the other information coming in/ conversations from others from the rest of the day into the consciousness.

You will then pass by the billboard regularly as you pass through the road or the mall. And the message bothered more and more people. Even the pastor and the children at school were talking about these three billboards.

These three billboards bothered some so much, that it was even destroyed by arson. But like any good billboard media owner, it was replaced free of charge by the own thanks to insurance protection. That got me laughing.

So that's also my warranty to you if you work with us ;)

This movie not only had numerous Oscar nomination and 2 wins, it also sparked off a series of advertisements after other school tragedies - Adweek article here "3 Billboards’-Inspired Ads Calling Out Paul Ryan After Parkland School Shooting"

Photo from Adweek

How come?

You can trust this billboard to ensure this question in on the top of many people's mind for the rest of it s display period and longer.

Escalator Branding by Ad-Roller in India

2017-10-11T01:22:00.000+08:00

The first reaction when I heard about this technology was "No, it is too dangerous, the risk of breakdown and incidents will outweigh the benefits of this media... the mall owner will not allow it" - All these thoughts have been dismissed since the launch of Msquare Ad Roller India in India by Lokesh Kumar and Director of Maverick Media.

The power of the brand is literally in her hands!

In fact this media provides BOTH a captive audience on the escalator and has the audience's undivided attention, as holding on to the railing is required for safety.

This impactful media provides a myriad of design possibilities and content that are can be both engaging or contextually hunourous even though it is just on minimum 7 sq. m., 60 m. Ad-roller has shared the statistics of catching undivided attention of consumers for up to 40 seconds, which results in ~78% brand recall.

This article by media4growth shares insights from the founders and product principal. One key note from the article quoted below:

this media is colourfast, scratch-proof and durable, backed by a 1-month warranty for each application, and also fire-proof – certified by the City of Vienna’s Surveillance Testing & Certification Body as well as certified by the German body TÜV.

Time to invade the malls with escalator handrail advertising indeed!

Rebranding Out-of-Home as a Major Portal to Mobile Ads by TrackBuddy

2017-10-09T22:06:00.000+08:00

John from myTrackBuddy reached out to TPM Outdoor with his product and services. Attached is the research that Trackbuddy has done and I share it here with his permission. However, these views are from Trackbuddy -

According to eMarketer, mobile ads have now surpassed other forms of online ads and will surpass TV ads in a few years. Since nearly everyone in the world owns a smart phone, this forecast will become a reality with 99% certainty. Mobile ads are real and are here to stay, they will become the main source of ad revenue. OOH (out-of-home) advertisers should take a second look at this opportunity.

The use of QR codes and NFC tags has had limited success in the past because of the amount of resources required to create and maintain the digital portal. The increase of revenue did not justify the use of these technologies. Recently, TrackBuddy, a Silicon Valley startup has created a solution to enable this OOH 2.0 market. According to Trackbuddy web site, OOH operators just need to provide some text and an image to launch a mobile ad. The platform creates a URL which can be published as a QR code, an NFC tag or a short URL. The platform records all the usual stats including location and allows ad content updates in real time. In addition, consumers may send an inquiry to the ad owner through the web page. They can also save the ad link as SMS and access the ad even after the OOH is gone. In other words, the ad will continue to provide new promotions whenever they click on the link again. The system will also keep track of the click source. This is a great way to distribute coupons. OOH ad networks should take advantage of this ‘Save to SMS’ feature to craft a long tail marketing strategy and create a new revenue stream that was not available before. OOH offers natural foot traffic as well as on-location customers who are ready to visit the stores, these are the unique qualities that other ad forms cannot offer. Unlike beacon technology, the use of QR code or NFC tag does not require any hardware or software installation. They simply act as a user interface to a mobile web app. Most smart phones have built-in readers to read QR codes and NFC tags. Mobile web does not require app download, something that users really don’t like to do. In addition, mobile web cannot access any phone data which gives some privacy to concerned users. Therefore, mobile web app is an ideal method for launching mobile ads.

During WWDC 2017, Apple announced the addition of QR code reading to its camera which would further enhance user experience. Users may use the zoom capability to read a QR code from far away. All billboard advertisers should consider adding a QR code to their display to create continue engagement. In summary, OOH ad networks should jump on this ‘Mobile Ad’ band wagon because this is the right time to do so. OOH should rebrand itself as one of the major portals to the mobile ad world.

TPM Outdoor's clients have also used QR codes in our billboard spaces such as for iFunds.com for a billboard advertising Singapore in the heart of the CBD Shenton Way area. Article earlier written in QR codes being effective on OOH here. Chinese brands advertising in Singapore also use QR codes on their advertising billboards to lead clients to their app directly as demonstrated by our client here

Photo from Techcrunch

The trend of using QR code is set to be rejuvenated as according to Techcrunch " QR codes in the U.S. are about to get a second chance, because the first iOS 11 beta has the ability to read QR codes via the native camera app. That means any iPhone users will be able to open their camera, point it at a QR code, and receive a prompt to follow a URL....The feature reportedly can be toggled via the camera settings menu, but is turned on by default."

So keep taking out your phone camera to embrace OOH's full digital engagement today!

Unique, Functional and Growing Airports in the South East Asia Region for Airport Advertising - Jakarta and Siem Reap Cambodia

2017-09-06T23:09:00.004+08:00

Asia's airports and growing in passenger numbers every year and most capital city airports such as the New Delhi, Jakarta and even the current upgrading works for the Phomn Penh airports are coming along very well. Advertisers in these airports are able to reach hard to get decision-makers flying for businesses between key cities such as Jakarta's Soekarno–Hatta International Airport to the Kuala Namu International Airport in Medan. Advertising in these airports will also help reach mid-to-high income segments that work in the capital cities such as Jakarta and travelers who fly between Siem Reap and Phnom Penh in Cambodia

Sometimes, I am so caught up int the business of airport advertising and I stop to LOOK LOOK - and then I see the incredible architectural beauty and grace of these South East Asian airports that combine unique, functionality, traditional and the ability to take in the overflow -

Wikipedia - by Gunawan Kartapranata

Jakarta's Soekarno–Hatta International Airport was designed as a "Airport within a Garden" or a "Garden within the Airport" The Javanese Joglo architecture departure terminal with garden enclosure within. It was designed by Paul Andreu , a French architect who also designed Paris–Charles de Gaulle Airport. One of the characteristics of this airport is the incorporation of the local architecture into the design , and the presence of tropical gardens between the waiting lounges. Like the picture above - typically, one will see many tropical garden fill the spaces between Javanese-styled pendopo (ie steeped ceilings) at the 42 waiting and boarding pavilions from Terminal 1 and Terminal 2 of Soekarno Hatta International Airport

Siem Reap International Airport with a Pond, Garden and Bench meters away from the airplane boarding and landing areas

While I always thought the airports of Cambodia were created based on a hotel resort's blueprints, I was impressed by my visit at Siem Reap International Airport which was recently upgraded. Part of an overall extension scheme by the VINCI Airports for both the Siem Reap and Phomn Penh airports, it was aimed to bring up the overall passenger capacity of the 2 airports up to 10 million —almost twice what they could handle previously. This will enable them to meet the demands of rapidly growing passenger numbers in Cambodia (13% increase in 2015).

High ceilings, lots of sky wells, natural lighting but not overly hot with too much glass structures, the architectural design of the Siem Reap Airport is in their words "draws inspiration from Cambodian tradition, making it a showcase of local heritage, with its metal structure rising to a cathedral ceiling."

Nice.

And yet another garden in the airport that I cannot sit in to enjoy. Back to the high speed air-con airport lounge for me!

Define: Lux versus Lumens

2017-07-23T12:49:00.005+08:00

Last time, I learnt about Fenstration. Lighting terms I learn from my consultation with lighting consultants:

According to wikipedia -

The difference between the units lumen and lux is that the lux takes into account the area over which the luminous flux is spread. A flux of 1000 lumens, concentrated into an area of one square metre, lights up that square metre with an illuminance of 1000 lux.

This leaves me still unsure as we always ask to know the lighting specs before purchasing the metal halides or the LED lighting for TPM's various static displays. We also get specs with lux quoted based on our digital LCD digital Out of Home displays. So what is lux and lumens scientifically.

Via the above YouTube video, I even got to know about the term candela. This candela is not as applicable to Out-of-Home lighting. But overall, this video is very straight forward explanation indeed.

Green Wall or a Green Billboard - It could be BOTH!

2017-07-03T23:39:00.001+08:00

Spotted on the LinkedIn wall of an esteemed associate, I really actually saw a "Green Billboard". Reminiscent of the Green Billboard I blogged about some years back by PNC.

However, this "green billboard" featured is essentially a moss-covered wall! According to this article:-

Essentially a moss-covered wall, each CityTree removes CO2, nitrogen oxides, and particulate matter from the air while also producing oxygen. A single tree is able to absorb 250 grams of particulate matter a day and remove 240 metric tons of CO2 each year—a level roughly on par with the air purification impact of 275 urban trees. Thirteen feet tall, with a metal frame, the CityTrees are easily installed in a public space, and they even have built-in seating at their base....

Each CityTree is just under 4 meters tall, nearly 3 meters wide and 2.19 meters deep, available in two versions: with or without a bench. A display is included for information or advertising. Berlin-based Green City Solutions claims its invention has the environmental benefit of up to 275 actual trees....

I wonder if moss comes in shades of green.

Billboards are part of the streetscape for information, advertising, and also beautification and CSR. This is not the first time a billboard is also a functional display. Keep innovating!

Spotted - Awesome Creative for Billboards in Yangon

2017-05-10T15:46:00.002+08:00

Don't we all wish the goal posts are wider apart?

Xenon Inkjet Printing based in Myanmar has set up a billboard in downtown Sule to feature their super wide format UV printing and there is no better way than to use a super stretch billboards of 90 feet long to feature this.

A picture says a thousand words. Here it is

Vivo Smart Phone Using Outdoor Advertising in Yangon to Seal Market Leadership at High Traffic Areas

2017-05-05T00:16:00.000+08:00

Only starting its international expansion since 2014, Vivo smartphones has been rapidly internationalizing with their launching in India, Malaysia, Indonesia, Vietnam, Myanmar, and the Philippines then.

Today their signature blue background advertising with their Selfie focused campaigns for the Selfie-loving consumers is found in major airports, secondary airports such as at the Sultan Abdul Aziz Shah Airport (Subang airport in Malaysia), ferry terminals, key traffic junctions of capital cities of these countries.

The Perfect Media Myanmar executed a last minute billboard buy for Vivo Smartphone in Myanmar by advertising on an iconic billboard located in downtown Yangon at the junction of Sule Pagoda Road and Bo Gyoke Road. Well timed before the 2017 Thingyan festival, advertising during this period is well timed with heavy crowds and a celebratory mode.

Close up of Selfies with Vivo V5 in Yangon advertising for mobile phones

Far view of the best billboards in Yangon Downtown for Oppo and Vivo

Night view of the best billboards in Yangon Downtown for Oppo and Vivo

In terms of advertising, Vivo is well placed do dominate these markets with strategic media buy and also in situations where lots of photo-taking and selfies will happen the sponsorship with the Indian Premier League (IPL), the highest level professional cricket league in India. Vivo smartphone took the title sponsorship position from 2015 through 2017 and Vivo and IPL cooperates extensively in terms of sports events, media exposure and marketing campaigns

In fact, apparently, in India, Vivo and Oppo are good rivals but also allies against Korean smartphone leader Samsung - According to the Economics Times of India =

The tactic of the Chinese duo is aimed at overtaking market leader Samsung in the next one year in the Rs 6,000-20,000 smartphone segment, which accounts for 78% of the market.

Outdoor advertising firm Laqshya Media chief executive officer Atul Shrivastava said Oppo and Vivo are taking up all outdoor advertising space that is available in the market. "They are extremely aggressive on the outdoor sites of prestigious brands like Apple and Maruti," he said.

According to estimates, the two companies are spending more than Rs 20 crore each on outdoor media in large cities and are also expanding the advertisement thrust to smaller towns and rural markets. They are now approaching shops or spots that do not even deal with cellphones.

The above news is no surprise even outside of India. At the busy KLIA 2 and the KL Sentral, we can already witness the battle of blue and green dominating all the head-on outdoor advertising locations. And there is no fight really, as the markets are big enough for both to survive and beat out the incumbent leaders.

KL Sentral Bulkhead Outdoor Advertising for Vivo Smartphone

KLIA 2 Bulkhead Outdoor Advertising for Vivo Smartphone

Consumers are always on the look out for better, faster and cheaper so being on the top of mind and also constant reinforcement of the brand with strategic outdoor advertising indeed makes consumer consider twice and thrice a day about about attractiveness of buying Vivo smartphone.

"The Truth Is... "By the New York Times - Billboard by NYT

2017-03-05T22:11:00.001+08:00

what struck me as interesting was that both the Adweek articles - "Trump Lashes Out at New York Times Ad Set to Air on the Oscars Tonight" and The New York Times Joins the Debate About the Truth in Minimalist Ads From Droga5" was that both articles used the billboard version of Droga5's stripped down campaign for The New York Times to head the article.

The billboard message is strong, bold and says TRUTH. It is hard to get away with murky information when the billboard is anchored at the busiest cross junction in downtown New York City or anywhere in the world. That's the power and impact of using billboard advertising.

There is no other more important time than now for the New York Times to take on this campaign. Well worded by Adweek -

In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth—and the role independent journalists play in searching for it, and telling it—in a big new brand campaign from Droga5.

Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of eroding faith in the knowability of the truth, and acknowledge that what’s asserted to be the truth in today’s hostile and oversaturated political media landscape is often just opinion, or even outright lies.

This TRUTH IS campaign's takes place via TV, print, outdoor, digital and social. Highlight being a 30-second spot that will air on the Academy Awards on Feb. 26.

It has also gotten additional attention when President Trump lashed out about it via twitter (thank you very much)

Ever since I watched the movie - Page One: Inside the New York Times - details here via IMDB.com the NYT has been facing the challenge of getting news fastest AND most accurately.

In this age of citizen journalism and Huffington post, what's the costs and risk of publishing unverified "news" and how can we safe guard well established and principled newscasters that wield key communications channel remain principled in their reporting - The Truth Is...Alternative facts anyone?

The POWER of iPhone 7's Camera is well demonstrated with Billboards and OOH Advertising

2017-02-21T11:10:00.004+08:00

While in 2015, Apple took the Outdoor Grand Prix for Billboards Featuring Users’ iPhone 6 Photos, for the iPhone 7, the use of billboard as a contextual medium powerfully focuses the strength of the new iPhone 7's low light camera capabilities.

As featured on Adweek article - Apple’s Latest ‘Shot on iPhone’ Outdoor Ads Capture One Night, Around the World

"...this time with a dramatic, globe-spanning collection of photos shot in a single night.... dispatched photographers to chronicle Nov. 5, 2016, after dark. They went to the far corners of the earth to capture the sights—lava pits in Indonesia, arctic caves in Iceland, offbeat characters on the streets of Shanghai and Johannesburg.

From Adweek - one-night-iphone-Bangkok

From Adweek - one-night-iphone-Zurich

...will appear on billboards in 25 countries, more in a noir video (Apple's iPhone 7 video) mixing time lapse with snapshots and film, set to a mellow yet lively jazz trio. Overall, they make for a fresh twist on a familiar pitch."

There are some very prominent junctions in developing capital cities such as Ho Chi Minh City and Yangon that features some of the best mobile handphone brands and it is very eye-catching at these heavy traffic junctions for their billboards.

Ho Chi Minh billboards - Junction of Ngueyn Van Troi and Hoang Van Thu towards the Airport Road with brands of mobile phones such as Oppo, Samsung, Sony doing outdoor advertising and billboards

Yangon billboards - Junction of Sule Pagoda Road and Bo Gyoke Road near the Shangri-la and the Park Royal hotel with brands of mobile phones such as Leveno, Oreedo telco doing outdoor advertising and billboards

Is there a certain location or street junction in your city that is a key focal point for mobile phone advertising?

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART IV

2016-12-08T10:04:00.001+08:00

Billboards; a large flat surface used to put up a message. Well not anymore. With the present-day technology that we have today, outdoor advertising does not only consist of “boring flat non-interactive piece of board”.

Back in the days, one huge billboard is prominent enough to gather people’s attention as they aren’t as many outdoor advertising. In today’s world, there is probably a 99% chance of seeing an advertisement at every corner we turn. Therefore, we now have LED and LCD screens, 2D and 3D designs and many more creative and innovative ways of capturing people’s attention.

One of the simpler inventions is a scrolling lightbox.

Health Promotion Board @ Queensway Shopping Centre

Habitually, our eyes would revert to the slightest of movements. Thus, when the banner of a lightbox scrolls to the next ad every 30 seconds or so, it will typically attract people to look at it, hence, reading or looking at the advertisement on display.

Macau Tourism @ Funan I.T. Mall

Another form of interactive display is using 2D or 3D design. Most advertising displays are limited to shapes of boxes. Consequently, when something is ‘Out of the Box’, it is sure to grab attention.

Guo Tai @ 121 Sims Avenue

Next on the list is none other than a screen. There are LCD and also LED screens. One LED screen can be as huge as the largest billboard available and videos and animations are certainly great attention grabbers.

Queensway Shopping Centre LED Screen

With technology in the present day, almost nothing is impossible. Standing billboards can be equipped with touch screen and camera function. Who’s to say that billboards aren’t interactive?

People are always coming up with fresh ideas to get in connect with other people. Those mentioned above are only a few and the list is non-exhausted!

Call us at 62730556 if you want to know how you can connect with your audience!

DON'T WAIT FOR OPPORTUNITIES, CREATE THEM!

2016-11-14T10:51:00.001+08:00

TPM Outdoor presents

As a media owner, we are actively sourcing for strategic locations to build our billboards. All of our outdoor media locations have their own unique benefits and advantages.

Every single form of outdoor advertising has their special features. Here is one of our newly developed sites with its own attributes, located in District 08; Hotel Boss.

Target Audience:

Tourists Attractions - Mustafa Centre, City Square Mall, Local India Cuisines, Hindu Temples, Hotels

Foreign + Local Talents - Travelling in and out of CBD area via this route

Traffic Flow:

Head on viewing at the front façade wall, facing traffic towards Jalan Besar and Little India or turning into Victoria St, heading towards Kallang or city area. Located in close proximity to Bugis Junction and the Arab Street eateries and cafes which are popular among tourists.

Site Map:

Call us now at 62730556 to learn more about our new sites!

Government Motivates People To Keep A Healthier Lifestyle

2016-10-28T20:00:00.000+08:00

There is a 90% chance that you might have seen the advertisements by Singapore’s Health Promotion Board (HPB). Whether you’re at a bus stop or buying some food items that is a healthier choice, you’ll probably receive a token that entitles you to win something. This is one of the best motivations out there possible.

Another marketing tool used to send the message across to their target audience is by putting up ads of different languages in strategic locations. A recent campaign likewise is called “Let’s beat Diabetes” and TPM Outdoor is delighted to be part of this campaign as HPB has also been advertising with us on our Out-Of-Home (OOH) media in various locations.

Health Promotion Board @ 136 Syed Alwi Road

Health Promotion Board @ Tristar Complex

Health Promotion Board @ People’s Park Complex

No matter the movement, TPM Outdoor will always have the perfect media for your campaign. Call us now for inquiries at 62730556!

A man who stops advertising to save money is like a man who stops a clock to save time - BUT WHY?

2016-10-27T11:04:00.006+08:00

“A man who stops advertising to save money is like a man who stops a clock to save time.” is a popular saying - but WHY? Summarizing - ANGLING TRADE's article here The WHY =

Communications is key:

Out of sight…out of mind, and out of mind can mean out of business. Familiarity breed preference, and preference leads to long term customer loyalty.
Marketing Never Stops. If you stop your marketing, you are wasting the brand equity you have built so far. This is not a start and then stop process.
Reinforce evidence of product performance. When a consumer makes a budget cut…you don’t want to end up on the cutting room floor. This is exactly the time you need to turn up the volume.
Your competition is hiding: right now you can have a larger share of mind.

Now is the time you need the business! When the economy is weak, your business will only get weaker without marketing. It is a vicious cycle:

Attitudes are shifting:

Customers are hunting. People are looking for value and meaning. Thus while they are hunting and evaluating, you need to be out there marketing and not hiding behind your desk.
What was important yesterday may not be so important in today’s environment. That can spell new opportunities for your product or service.
Re-position the competition and make your brand more relevant for the next 12 months of economic hardship?

It is not only Harry Ford that does this contrarian thing. While others go into the panic mode, Warren Buffett goes into the shopping mode. While others are into a cut and run mode, the smart money looks for marketing opportunities.

So are you cutting or are you investing your marketing budget?

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART III

2016-10-14T11:48:00.000+08:00

Stereotypically, big things are meant for big things. However, large format billboards are not only for large companies. When done correctly, Out-Of-Home advertising is definitely effective for all.

Here are a few of our case studies;

Pilot Pen @ Furama City Centre Hotel, Singapore

Perfect Image Beauty & Cosmetology Academy @ 121 Sims Ave, Singapore

ERA Real Estate Agent, Pertapis & NETS @ Tristar Complex, Singapore

Any form of advertising can be ineffective if the target is not achieved. It also depends on the objective of your campaign. With TPM Outdoor, whoever is your target audience and whatever your target, we have the perfect media for you.

Call us at 62730556 if you want to know which one of our media is perfect for you!

TPM Advertising and Sponsorships

2016-10-13T11:38:00.001+08:00

Pertapis @ Tristar Complex, Singapore

Why do we sponsor? We do it for a few reasons. Some are to raise brand awareness; some are to build client relationship and some to show loyalty. Sponsorship is not charity. It is an investment made to get a profit return.

Fashion Festival @ Jakarta Airport, Indonesia

Recently, TPM has been acknowledged as a sponsor for events like the Fashion Festival (above), The Singapore Bike Show and also the AWARE organization (below).

Singapore Bike Show @ Jalan Besar Plaza, Singapore

AWARE @ People’s Park Complex, Singapore

It is part of TPM’s plans of expanding our name to climb the steps to success in becoming Singapore’s reputable media owner in Out Of Home (OOH) advertising.

One of our regular sponsorships is with the local heroes of Singapore, namely, the Singapore Police Force. We have been working together hand in hand for many years now, and TPM has proudly been seen by clients, families and friends on the credits after every Crime Watch episodes.

Singapore Police Force @ Jalan Besar Plaza, Singapore

Ergo, TPM’s name has been unknowingly spread around and in return, we get call-ins and inquiries. This is a win-win situation where every party gets benefited.

Amidewa @ 175A Geylang Road, Singapore

Whilst the year is coming to an end, TPM is gearing up for our next sponsorship deal for an upcoming prestigious event in January 2017. Stay tuned in with us to find out what the exciting event is! For any enquiries, contact us at 62730556 or ask@tpmoutdoor.com.

TPM Advertising and Sponsorships

2016-10-13T11:38:00.000+08:00

Pertapis @ Tristar Complex, Singapore

Fashion Festival @ Jakarta Airport, Indonesia

Recently, TPM has been acknowledged as a sponsor for events like the Fashion Festival (above), The Singapore Bike Show and also the AWARE organization (below).

Singapore Bike Show @ Jalan Besar Plaza, Singapore

AWARE @ People’s Park Complex, Singapore

It is part of TPM’s plans of expanding our name to climb the steps to success in becoming Singapore’s reputable media owner in Out Of Home (OOH) advertising.

Singapore Police Force @ Jalan Besar Plaza, Singapore

Ergo, TPM’s name has been unknowingly spread around and in return, we get call-ins and inquiries. This is a win-win situation where every party gets benefited.

Amidewa @ 175A Geylang Road, Singapore

Jakarta To Ban Overhead Bridge Advertising Following The Unfortunate Event At Pasar Minggu

2016-09-28T11:38:00.000+08:00

Many have probably heard of the incident which happened on 24th September 2016 at Pasar Minggu, South Jakarta, Indonesia. It has cost 3 lives and 4 more injured.

Due to this shocking incident, Jakarta’s governor, Basuki Tjahaja Purnama, also known as Ahok, mentioned that “Jakarta administration will ban overpass advertisements across the capital.” Read here.

http://jakartaglobe.beritasatu.com/news/jakarta-administration-ban-overpass-advertisements-following-pasar-minggu-accident/

Accidents do happen but they are not unavoidable. There are rules and regulations to every installation of structures and banners, and this is why TPM Outdoor is very strict in taking safety measures on site.

In another article, it is said that the condition of the bridge was strong. The main reason behind the fall was more of a natural disaster.

Quote from article; “The condition of the bridge is very strong,” said 49-year-old Mamat, a security officer who was there when the incident happened. “Physically there is nothing wrong. The proof is that it wasn’t the whole bridge that collapsed, it was the side fencing.” Read more.

It is still uncertain of whether overhead bridge advertising is confirmed banned in Jakarta. This may be bad news to some, but it is not worth it when lives are being put at risk. Our deepest condolences to those who lost their loved ones.

Businesses Between the United States And Myanmar To Grow After Obama Pledges to Lift All Sanctions Against Myanmar

2016-09-27T11:54:00.000+08:00

More Western companies are now able to reach the Myanmar market after Obama pledged to lift the remaining sanctions.

“Mr. Obama had moved in May to ease a broad array of sanctions that barred American citizens and companies from doing business with Myanmar, loosening restrictions on state-owned banks and entities.

But, at that time, he left in place an official government finding of a state of emergency for Myanmar, which calls the country an “extraordinary threat.” Earlier on Wednesday, Mr. Obama sent Congress official notice that he was restoring trade benefits to Myanmar that were revoked in 1989 because of concerns over worker rights, allowing it to qualify for a program that allows poor countries to export thousands of products duty-free to the United States.”

One of the US companies advertising in Myanmar is Maxxis – a big tire company from the US who is currently advertising with TPM Outdoor on our site in Myanmar, Yangon.

Maxxis @ Yangon City Centre, Myanmar

Sometime mid this year, an article was posted on Marketing and Advertising in Myanmar. One of the tips given includes “Developing a local team”, which is exactly what TPM has.

Canon @ Yangon City Centre, Myanmar

Whereas in a separate article, it is said that now is the time for brands to move in Myanmar. Why is this so?

“The International Monetary Fund has predicted Myanmar will have the world’s fastest-growing economy this year, with GDP growth of 8.6%.”

“Consumers in Myanmar are open to trying new products and new brands…”

One of the success stories is Norwegian mobile phone network, Telenor, which has demonstrated how global brands can achieve local resonance.

Pilot Pen & Daikin @ Yangon City Centre, Myanmar

With the right approach, media and experience, TPM Outdoor is definitely able to help you in your marketing campaign. Contact us at 62730556 if you wish to join in expanding your business into Myanmar. (;

Indonesia Fashion Festival 2016

2016-09-08T11:56:00.000+08:00

TPM media is not solely for brand awareness. It’s not only for airlines, new product launches or big banks advertising. TPM media is also perfect for promoting events to a targeted market.

For the past two years, The Fashion Festival have been promoting their event on our airport media.

Fashion Festival 2016 @ Jakarta International Airport

This annual event showcases products like silk based products, Muslim wear, cotton based products, to that of ethnic wear, and kids wear associated with this field etc. Their target audience would be young adults / working class who are able to go for holidays or visit families in the provinces.

Bali Fashion Week @ Jakarta International Airport

There are many other reasons why you could use our media to advertise. Call us to find out more @ 62730556 !

Medical Tourism: Advertising in Indonesia

2016-08-29T11:42:00.000+08:00

With new solutions, comes new issues, and for every problem, there is a solution. In this modern day and age, people are getting more cautious of their health.

However, the best technologies are not readily available everywhere. With health risks like Zika, SARS, Bird Flu or even Cancer, people from developing countries tend to seek to other countries where the hospitals are equipped with the state-of-the-art technologies.

This is the reason why medical tourism advertising has been increasing in those places. Here are some of our clients who have advertised with us at TPM Outdoor.

Eu Yan Sang @ Batam Centre Ferry Terminal

KPJ Puteri Specialist Hospital @ Batam Centre Ferry Terminal

Regency Hospital @ Batam Centre Ferry Terminal

Bethsaida Hospital @ Soekarno-Hatta Jakarta International Airport

Malaysia Healthcare Tourism Council @ Soekarno-Hatta Jakarta International Airport

Gleneagles Hospital @ Soekarno-Hatta Jakarta International Airport

Call us at 62730556 if you want to grab this opportunity to raise your brand’s awareness!

China UnionPay: Branding Growth in Indonesia

2016-08-19T20:00:00.000+08:00

China UnionPay @ Jakarta Airport LCD T2

China UnionPay, also known as UnionPay or by its abbreviation, CUP, is a global payment network with acceptance footprint in 160 countries and regions.

It is the only domestic bank card organization in the People’s Republic of China (PRC). Founded on March 26, 2002, China UnionPay is an association for China’s banking card industry, operating under the approval of the People’s Bank of China (PBOC, central bank of China).

It is also the only interbank network in China excluding Hong Kong and Macau, linking the ATMs of all banks throughout mainland China and widely accepted by the ATMs in Hong Kong and Macau. It is also an EFTPOS (Electronic Funds Transfer at Point of Sale) network.

UnionPay cards can be used in more than a hundred country and region around the world, making it the third-largest payment network by value of transactions processed, behind Visa and MasterCard. Some UnionPay credit cards are also affiliated with American Express, MasterCard or Visa, and they can be used abroad as an American Express, MasterCard or Visa. Since 2006, China UnionPay cards can be used in over 100 countries outside China.

One of the countries is Indonesia. Why Soekarno-Hatta? This is simply because Jakarta International Airport is one of the busiest in Indonesia with high passenger volume with both locals and international travellers.

China UnionPay @ Jakarta Airport T2 Baggage Claim

China UnionPay @ Jakarta Airport T2 Arrival

This provides good exposure for our ads as our main objective is to communicate and position the UnionPay brand as a global payment network. Therefore, we at TPM Outdoor are proud to be part of this growth for China UnionPay.

Reach out to us if you want us to help YOU with your marketing needs!

China UnionPay: Pertumbuhan Merek Produk di Indonesia

2016-08-19T11:57:00.000+08:00

China Union Pay @ Jakarta Airport LCD T2

China UnionPay, yang juga dikenal sebagai UnionPay atau disingkat, CUP, adalah jaringan pembayaran global yang diterima di 160 wilayah negara.

Ini adalah satu satunya Organisasi Kartu layanan perbankan di Republic Rakyat China (RRC). Didirikan pada tanggal 26 Maret 2002, China UnionPay adalah asosiasi kartu layanan perbankan untuk Industri Kartu perbankan di China, Beroperasi dibawah persetujuan People’s Bank of China (PBOC, atau Bank Sentral China).

CUP juga sebagai satu satunya jaringan antar Bank di China selain Hong Kong dan Macau, It is also the only interbank network in China excluding Hong Kong and Macau, Menghubungkan semua ATM dari seluruh bank di Wilayah China daratan dan diterima luas oleh ATM di Hong Kong dan Macau. Ini juga berupa sebuah jaringan EFTPOS (Electronic Funds Transfer at Point of Sale) atau transfer dana elektronik di tempat penjualan.

Kartu UnionPay bisa digunakan di lebih dari 100 wilayah negara diseluruh dunia, sehingga menjadikan nya sebagai Jaringan Pembayaran terbesar ke 3 berdasarkan nilai proses transaksi, setelah Visa dan MasterCard. Beberapa Kartu Kredit UnionPay juga ter afiliasi dengan American Express, MasterCard atau Visa, dan bisa digunakan diluar negeri seperti American Express, MasterCard atau Visa. Sejak 2006, Kartu China UnionPay bisa digunakan di 100 negara diluar China.

Salah satu Negara tersebut adalah Indonesia. Mengapa di Soekarno-Hatta? Ini adalah hal yang mudah, Mudah karena Jakarta International Airport adalah salah satu Bandara tersibuk di Indonesia dengan jumlah penumpang yang padat baik local atau internasional.

China UnionPay @ Jakarta Airport T2 Kedatangan

Ini menghasilkan expose paparan yang baik untuk iklan kami sebagai objek tujuan utama untuk memperkenalkan dan memposisikan Merek UnionPay sebagai jaringan pembayaran global. Oleh karena itu , kami di TPM bangga menjadi bagian dari pertumbuhan China UnionPay.

Hubungi kami jika membutuhkan bantuan untuk segala kebutuhan pemasaran anda…

Announcement: AirAsia to move to T2 in Soekarno-Hatta Airport

2016-08-12T11:32:00.001+08:00

AirAsia @ T2F, Jakarta Soekarno-Hatta Airport

AirAsia has officially moved to Terminal 2 as of today. As our lightbox is located right at the check-in counters, we are pleased to receive this piece of good news. Used to solely be at terminal 3, now there is more opportunity for us to target our AirAsia passengers.

This means that the eyeball rate in Terminal 3 will all be present at Terminal 2. AirAsia’s international flights have moved to Terminal 2E and their domestic flights to Terminal 2F. If you are interested in targeting this group of audience -or any other- check out our media locations on our web page or drop us a call at 62730556.