Eyeball

2016-08-26T20:12:00.000+05:30

The 3 Step Facebook Marketing Plan for Massive Growth

Looking to improve your Facebook marketing? Try this.

If you are looking to rapidly grow your business, then Facebook is definitely the channel you need to jump on.

Over the past decade or so, Facebook has quickly become one of the largest sites on the internet.

On a daily basis it hosts billions of users and hundreds of millions of businesses.

This means that competition on Facebook is fierce and the battle for fans is very real. Your potential customers have thousands of other voices all vying for their attention.

However, with a few simple steps, you can massively increase your odds of Facebook marketing success.

By following the three-step process I lay out in this article, you can cut through the noise and grab your audience's attention, growing your brand and your business faster than ever before.

Sound like a plan?

Then let's get to it.

Step 1: Create Brilliant Content

Good content spreads fast.

Any marketer who has been in the game for a while knows content marketing has become more challenging in the last four or five years.

Companies using Facebook to reach their target audience used to have it easy.

Now, however, they have to compete more than ever before for their chance at the spotlight. There's simply less room on the stage for companies to be seen and grow their reach.

As an entrepreneur with a limited budget and resources, it may seem like a fool's errand to try and compete with mega-million companies with seemingly bottomless pockets.

However, this is simply not the case.

Regardless of your budget, the market responds to brands whooffer tremendous amounts of value.

Therefore, the first, and most important, step to succeeding at Facebook marketing is to create brilliant content day in and day out.

Here are a few of tips to help ensure that you show up your audience's newsfeed and are actually heard above all the noise.

Approach Your Content Strategy with a Community Mindset

One of the most important things that you can do with regards to Facebook marketing success is to create content with the goal ofdeveloping a community.

Write content that provokes conversation, and, dare I say it, maybe even a little controversy.

If you do this, you will increase audience engagement and increase the odds of your content getting shared and going viral.

Stick to What Works

In the modern market, it is essential that you stick to what works.

Don't try and reinvent the wheel. Most content marketers today try to shoot for the moon with every piece of content, creating mountains of work and lots of stress.

Unnecessary.

To create brilliant content, just look at the common themes witharticles currently reaching virality and model their success.

Quick tip: at the moment, the most common types of viral articles are listed "why" posts. For example, "25 Reasons Why You Should Do X Before Z."

Keep up with the Competition

What I mean by this is that it is important for you to consistently track what your competitors are doing.

See what is working for them, what isn't, and what weak spots they have that would allow you to offer greater value to your target audience.

Step 2: Build Your Tribe

Once you have started creating high quality content on a consistent basis, the next step is to use that content as a springboard to build a massive tribe.

One of the most important mindset shifts for creating that tribe mentality among your followers comes from the great Seth Godin.

"People like us do things like this."

If you can cultivate a sense of commonality among your followers and be seen as the leader of their "tribe" they will start to promote your content for you.

This is far better than any sort of paid advertising you could do on your own, and, it's free

Step 3: Analyze

Once you have started creating great content and built up a tribe, it is time to analyze what you are doing to find the weak spots in your armor and the strengths you didn't know you had.

Use the Facebook insights tool to gain a clearer understanding of what is working on Facebook and what isn't.

How many shares are you generating for each type of post?
What sort of posts generate more engagement?
Are you reaching the conversion rates you thought you would?

Once you answer these questions, you can understand where you need to make changes.

And that's the great thing about the data.

It doesn't lie.

So take advantage of analytics tools and use them to create a more compelling Facebook presence.

Conclusion

Being an entrepreneur can be hard work, and learning to master social media platforms like Facebook is no small order.

But with these three simple steps, you can rapidly grow your business and build a community full of loyal customers who cannot wait to buy from you.

What is your most effective Facebook marketing tip?

Source: http://www.inc.com/

Author / columnists: NEIL PATEL Co-founder, Crazy Egg @neilpatel

Original Article: http://www.inc.com/neil-patel/the-3-step-facebook-marketing-plan-for-massive-growth.html

Highest-paid-djs-2013-list-forbes-puts-calvin-harris-top

2013-08-17T12:25:00.001+05:30

Electronic Cash King of this year is Calvin Harris from Scotland who earned $46 million in past 12 months. Last year topper of the world's highest paid DJs, Tiësto, came second in 2013 with $32 million earnings. Other digital DJs on top 5 includes David Guetta, House Mafia and Mouse-helmeted Deadmau5.

Source:http://www.i4u.com/2013/08/55473/highest-paid-djs-2013-list-forbes-puts-calvin-harris-top#wDEeVMl6mGbO6TIj.99

UNDERSTANDING MOBILE CONSUMER BEHAVIOR

2012-09-01T21:04:00.001+05:30

http://services.google.com/fh/files/misc/OMP_Infographic.pdf

Three main ways of pricing online media

2012-09-01T20:49:00.000+05:30

There are three main ways of pricing online media – CPC, CPM, and CPA. The difference between the three is what deliverable the Publisher and Marketer agree to bill on. As you’ll see below, the pricing structure often reflects who has the bargaining power, as well as the quality of the product.

CPM – Premium Inventory, Premium Publishers, Premium Price

CPM, which stands for Cost-Per-Mille (Mille is Latin for “thousand”), is when the price is based on 1,000 impressions. Almost all Publishers prefer to bill on impressions because it is an inventory based product, rather than a performance based product. In other words, publishers risk nothing on ad performance with a CPM system and get paid for every impression. For the largest and best-known Publishers, this is the pricing standard and in terms of overall cost, CPM priced media is almost always at the top of the food chain.

CPC – Realm of the Small Publisher and Direct Response Marketer

CPC stands for Cost-Per-Click, and is a performance-based metric. This means the Publisher only gets paid when (and if) a user clicks on an ad, no matter how many impressions they serve trying to get the click. As you can guess, this pricing structure is much more favorable to Marketers, but can be difficult if not impossible to negotiate with any Publisher with a premium brand, especially with all the Ad Networks and Ad Exchanges out there today willing to pick up unsold inventory and pay by CPM, albeit a low CPM. Publishers don’t like CPC pricing because it is difficult to plan inventory demand around a moving target like click-through-rate on an ad they’ve never seen or tested before. Two campaigns with the same CPC rate might require vastly different levels of impressions for the Publisher to bill in full and this uncertainty is a high opportunity cost to pay. Only when they’ve exhausted their ability to sell by CPM will Publishers entertain CPC offers, and by that point, Marketers are scraping the bottom of the barrel in terms of inventory availability and quality. If you are a brand fighting for the attention of a key demographic, this simply won’t do.

For smaller publishers without much of a brand however, selling their inventory on a CPC basis is often the only option they have. But don’t let the disdain among premium Publishers fool you, the CPC media business is an immense, multi-billion dollar market and there are plenty of people making a fortune off clicks. Just ask Google – Google’s AdSense product is the largest CPC clearing house on earth that attracts Publishers and Marketers by the thousands. CPC is a very low risk way to buy media because Marketers only have to pay for performance, so they have some level of confidence in their return on investment.

CPA – A Key ROI and Optimization Metric, but Rarely a Pricing Option

CPA, or Cost Per Action, or sometimes Cost Per Acquisition is the best deal of all for Advertisers in terms of risk because they only pay for media when it results in a sale, or conversion against their campaign goal. At this level, Marketers can pick the most they’re willing to spend for a sale and can basically set an unlimited budget and forget about it. Similarly to CPC pricing, this is usually an awful deal for Publishers. Affiliate Marketing programs operate on a CPA basis with Publishers that are exclusively devoted to hawking their products with sites that are more advertorial than anything else.

That said, all Direct Marketers will calculate their effective CPA, or eCPA as an optimization metric and to track their Return on Investment. An eCPA can be calculated by taking the total marketing cost and dividing it by the number of sales realized. So, if you were a company that bought $50 worth of media to advertise a product and made 5 sales to people that clicked on your ad, your eCPA was $50 / 5 sales = $10 per sale. This was a great deal if you make more than $10 in profit on each sale, but if not, you’ll have to rethink your marketing strategy.

IRS of second quarter

2011-11-27T19:00:00.002+05:30

Top 10 English Dailies

The Times of India continues to be the largest read English daily of the country with a marginal growth in IRS Q2 2011 over Q1 of IRS 2011. The AIR data released for Q2 2011 show that TOI has added just 29,000 readers to take its AIR to 74.71 lakh compared with 74.42 lakh in Q1 2011. The No.1 English daily had added 18,000 readers in the first quarter.

The second largest read English daily, Hindustan Times, has added 45,000 readers in Q2 2011. The paper had added 1 lakh readers in the first quarter of IRS 2011 and 75,000 readers in the last quarter of IRS 2010. HT’s AIR now stands at 37.37 lakh compared with 36.92 lakh in Q1 2011. HT had added 64,000 readers in the third quarter of IRS 2010 also.

The country’s No.3 English daily, The Hindu, has lost a few readers for the second quarter in a row. The daily lost 18,000 readers in Q2 2011 while it had lost 20,000 readers in the first quarter of IRS 2011. The Hindu has recorded an AIR of 20.77 lakh compared with 20.95 lakh in the previous quarter.

The Telegraph continues at No. 4 position with a marginal growth over the last quarter. Its AIR now stands at 12.09 lakh compared with 12.03 lakh in the previous quarter. It had lost 35,000 readers in the first quarter of IRS 2011 while it added 41,000 readers in IRS Q4 2010, lost 14,000 readers in Q3 and added 7,000 readers in Q2 of IRS 2010.

At No.5 is Deccan Chronicle which has added 53,000 readers in Q2 of IRS 2011. The daily had lost 38,000 readers in Q1 2011. Its current AIR stands at 10.88 lakh in IRS Q2 2011 compared with 10.35 lakh in the last survey. The daily had lost 5,000 readers in IRS Q4 2010, lost 74,000 readers in Q3 but added 28,000 readers in Q2 of IRS 2010.

DNA continues to be the No.6 daily. It added just 2,000 readers in this quarter. Its current AIR stands at 8.24 lakh compared with 8.22 lakh in IRS Q1 2011. DNA had dislodged The Economic Times from No.6 position by adding 72,000 readers in the first quarter of IRS 2011. In IRS Q2 2010, the daily had added 1.19 lakh readers to become the No.6 English daily of the country but was pushed to No.7 due to consecutive losses in Q3 and Q4 of IRS 2011.

Business daily The Economic Times has climbed one slot to No. 7 by adding 16,000 readers in the second quarter of IRS2011. The paper was pushed to No.8 position by DNA and Mumbai Mirror in IRS Q1 2011. ET has an AIR of 7.85 lakh in IRS Q2 2011 compared with 7.69 lakh in IRS Q1 2011.

Mumbai Mirror has not been able to maintain its growth in Q2 2011. The daily has lost 22,000 readers in the quarter after adding 69,000 readers in the first quarter of IRS 2011. Its current AIR stands at 7.58 lakh compared with 7.80 lakh in the last quarter. The daily had lost 45,000 readers in IRS Q4 2010 and 30,000 readers in IRS Q3 2010.

Despite a marginal loss of just 2,000 readers, The Tribune continues to be the 9th most read English daily. Its current AIR stands at 5.67 lakh compared with 5.69 lakh in Q1 2011.

Remaining at 10th spot, The New Indian Express has shown some growth adding 9,000 readers in Q2 2011. The daily has recorded an AIR of 5.59 lakh in IRS Q2 2011 compared with 5.5 lakh in the previous quarter.

Top 10 Hindi Dailies

Nation’s largest reader Hindi daily ‘Dainik Jagran’ has strengthened its position by adding 4.83 lakh readers in the 2nd quarter of IRS 2011. Its current AIR in IRS Q2 2011 stands at 1,63,93,000 as compared to 1,59,10,000 in the previous quarter. The daily had lost 1% readers in IRS Q1 2011 while it had added 1,16,000 readers in IRS Q4 2010 and 25,000 readers in IRS Q3 2010. The daily had lost 4 lakh readers in IRS Q2 2010. Jagran had an AIR of 1,63,13,000 in IRS Q1 2010.

At second spot, ‘Dainik Bhaskar’ has also added 1,58,000 readers in the second quarter of IRS 2011. Its AIR now stands at 1,41,74,000 as compared to 1,40,16,000 in IRS Q1 2011. Bhaskar had added 25,000 readers to its AIR in IRS Q1 2011 and 5,04,000 readers in Q4 2010. Dainik Bhasker Group’s flagship publication had maintained the status quo in Q3 while it added 4.5 lakh readers in Q2 of IRS 2010.

Hindi daily ‘Hindustan’ is continuously strengthening its position as No.3 newspaper of the country on quarter on quarter basis, though the growth rate is at constant decline. Hindustan has added 1.75 lakh readers in IRS Q2 2011 while it had added 3.58 lakh readers in IRS Q1 2011 and 6.13 lakh readers in the last quarter of IRS 2010. The Hindi daily from Hindustan Media Ventures had added 6.96 lakh readers in IRS Q3 2010, 2 lakh in Q2 2010 and 5.78 lakh readers in IRS Q1 2010. Hindustan’s current AIR stands at 1,19,85,000 as compared to 1,18,10,000 in the previous quarter.

The fourth largest Hindi daily of the country ‘Amar Ujala’ is also on the growth path from past few quarters of IRS. The daily has added 1.44 lakh readers in IRS Q2 2011 to take its AIR at 88.91 lakh as compared to 87.47 lakh readers in IRS Q1 2011. The daily had added 1.07 lakh readers in IRS Q1 2011 while it had added 57,000 readers in the fourth quarter of IRS 2010.

Hindi daily ‘Rajasthan Patrika’ has lost its readers for the third consecutive quarters according to the AIR data released for IRS Q2 2011. The daily has lost 92,000 readers in this quarter while it had lost 51,000 readers in the Q4 of IRS 2010. Rajasthan Patrika had added 3.17 lakh readers in the third quarter of 2010 and 2.15 lakh readers in IRS Q2 2010. Its current AIR stands at 69.41 lakh as compared to 70.33 in IRS Q1, 2011.

India’s 6th largest read Hindi daily ‘Punjab Kesri’ too has registered decline in the second consecutive quarter. By losing 65,000 readers, its current AIR stands at 34.14 lakh as compared to 34.79 lakh in the previous quarter. The daily had lost 80,000 readers in the first quarter of IRS 2011, added 60,000 readers in IRS Q4 2010, lost 62,000 readers in IRS Q3 2010. Punjab Kesri had added 35,000 readers in IRS Q2 2010 and 1 lakh readers in the first quarter.

From last 3 quarters, the No.7 Hindi daily ‘Navbharat Times’ is on growth path. The daily has added 61,000 readers in its AIR in IRS Q2 2011. Its AIR now stands at 26,50,000 as compared to 25,89,000 in IRS Q1 2011. NBT had added 10,000 readers in IRS Q1 2011 and 47,000 readers in Q4 2010.

According to the average issue readership in second quarter of IRS 2011, Jharkhand’s leading Hindi daily ‘Prabhat Khabar’ has strengthened its position as 8th largest read daily in the country. After adding 2,14,000 readers in IRS Q4 2010 and 1,33,000 readers in Q1 2011, Prabhat Khabar has added 81,000 readers in Q2 to take its AIR to 18,93,000 as compared to 18,12,000 in the previous quarter. The daily had acquired the 8th spot in IRS Q4 2010.

After a consistent growth, ‘Nai Dunia’ has stopped a bit in this quarter and registered a slight decline. Nai Dunia has registered AIR of 17.14 lakh in IRS Q2 2011 as compared to 17.62 lakh in previous quarter.

At No.10 is “Hari Bhoomi” with an AIR of 14,37,000 in IRS Q2 2011 as compared to 14,37,000 in the previous quarter.

Top 10 English Magazines

India Today has added 74,000 readers in the second quarter of Indian Readership Survey (IRS) data released for the 2011. The magazine had lost 7.7% readers in last one year. The current AIR of India Today stands at 17.24 lakh in IRS Q2 2011 as compared to 16.50 lakh in the previous quarter.

At 2nd spot, ‘Readers Digest’ has made a comeback after remaining at No.3 for 2 quarters. Readers Digest was replaced from No.2 position by ‘General Knowledge Today’ in IRS Q4 2010. By adding 28,000 readers in IRS Q2 2011, RD has recorded an AIR of 9.98 lakh in as compared to 9.6 lakh in the previous quarter. The educational magazine had an AIR of 9.74 lakh in IRS Q4 2010 and 12.7 lakh in IRS Q1 2010.

Loss of 25,000 readers in this quarter has pushed ‘General Knowledge Today’ to No.3 position. The magazine has recorded an AIR of 9.77 lakh in IRS Q2 2011 as compared to 10.02 lakh in the previous quarter. It had average issue readership of 10 lakh in IRS Q4 2010 and 9.99 lakh in IRS Q1 2010.

Another educational English monthly magazine ‘Competition Success Review’ has lost a 30,000 readers this quarter. CSR has recorded an AIR of 6.54 lakh in IRS Q2 2011 as compared to 6.84 lakh in IRS Q1 2011, 7.04 lakh in IRS Q4 2010 and 6.86 lakh in IRS Q1 2010.

English weekly magazine ‘Outlook’ has added 18,000 readers this quarter to take its AIR at 4.56 lakh in IRS Q2 2011 as compared to 4.38 lakh in the previous quarter. The magazine had lost 29,000 readers in Q1 2011.

The magazine that made an entry into top 10 list in last round of IRS now has acquired 6th spot in the country. The new No.6 magazine is ‘The Week’ which has grown by more than 22% in one quarter. Its current AIR stands at 3.96 lakh as compared to 3.25 lakh in IRS Q1 2011.

Bollywood’s fortnightly magazine ‘Filmfare’ has again lost in this quarter. It has an AIR of 3.66 lakh in IRS Q2 2011 as compared to 3.82 lakh in the previous quarter.
Another magazine for B-town ‘Stardust’ has also seen decline by losing 10,000 readers in the current survey. The No.7 English magazine of the country has recorded AIR of 3.42 lakh in IRS Q2 2011 as compared to 3.52 lakh in IRS Q1 2011, 3.67 lakh in IRS Q4 2010 and 3.7 lakh in IRS Q1 2010.

‘Femina’ has added a few readers in this quarter to take its current AIR at 3.39 lakh as compared to 3.37 lakh in IRS Q1 2011. It had an AIR of 3.28 lakh in IRS Q4 2010 and 3.17 lakh in IRS Q1 2010. The magazine holds 9th spot.

The new member in top 10 list is Business Today which has added 24,000 readers in this quarter to take its AIR at 3.33 lakh in Q2 2011 as compared to 3.09 Q1 2011.

Top 10 Hindi Magazines

Educational Hindi Magazine Pratiyogita Darpan has strengthened its position further as No.1 by maintaining its growth in this quarter. Pratiyogita has added 1.27 lakh readers over in IRS Q2 2011. The magazine has recorded an AIR of 21.54 lakh as compare to 20.27 lakh in the previous quarter. The magazine had an AIR of 17.42 lakh in IRS Q1 2010.

The No.2 Hindi magazine of the country Saras Salil has recovered its losses upto some extent but could not regain its top position. The magazine has added 94,000 readers and taken its AIR at 20.39 lakh in IRS Q2 2011 as compared to 19.45 lakh in the previous quarter. Saras Salil had 22.09 lakh readers in IRS Q1 2010.

There has been big change in pecking order starting at No.3 which has been acquired by Cricket Samrat which was at No.7 position in last quarter. This position was held by India Today till the previous quarter which has been pushed down to No.5 position now. The cricket magazine which has lost more than 6% readers in Q1 2011, has now added more than 23% readers in the second quarter of IRS 2011. It has recorded an AIR of 12.13 lakh in Q2 2011 as compared to 9.84 lakh in the previous quarter and 11.94 lakh in IRS Q1 2010.

Meri Saheli is holding the 4th spot with by adding 74,000 readers in this quarter to take its AIR at 11.74 lakh in IRS Q2 2011 as compared to 11 lakh in the previous quarter and 12.67 lakh in IRS Q1 2010.

The new No.5 is India Today which has lost 2 positions despite adding some readers. Its current AIR now stands at 11.44 lakh as compared to 11.37 lakh in IRS Q1 2011 and 13.11 lakh in IRS Q1 2010.

At No.6 and N0.7 are women’s magazines Grehlakshmi & Grih Shobha with AIR of 10.10 lakh and 10.08 lakh respectively in IRS Q2 2011.

Champak has strengthened its position at No.8 by adding 30,000 readers in the current survey. Kids’ favourite fortnightly magazine has recorded and AIR of 8.73 lakh in IRS Q2 2011 as compared to 8.43 lakh in the previous quarter.

At 9th spot, Vanitha has taken an edge over Nirogdham with a difference of just 1000 readers. Both the magazines have 7.64 lakh and 7.63 lakh readers respectively in IRS Q2 2011.

Check out IRS Q2 2011: Top Business dailies « Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.

2011-11-27T15:27:00.001+05:30

Check out IRS Q2 2011: Top Business dailies « Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.

Check out IRS Q2 2011: Parts of Mumbai decoded « Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.

2011-11-27T15:00:00.001+05:30

Check out IRS Q2 2011: Parts of Mumbai decoded « Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.

Transformed Domino's

2011-10-07T22:56:00.000+05:30

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Marketing with a bite: Using stray dogs to get your message across!

2009-12-30T16:47:00.001+05:30

An article of Bruce Watson

For a couple of months, I worked for an outdoor advertising firm. The company employed close to 300 people, all of whom were tasked with selling and installing advertising in malls, airports, bus kiosks, and other high-traffic venues. The upshot of this is that I, like everyone else on the planet, still ignore public advertising, although I now check out the frames to see if they were installed by my company.

I'm not entirely sure that advertising works in any form, but I'm convinced that most of the current methods are completely bankrupt. Unless I'm specifically looking for something, I rarely notice billboards, newspaper ads, posters, direct-mail cards, and all the other tools that companies spend billions on in their search for my money. Unlike many people, I do watch commercials, but that is largely because I love the funny little movies. My favorite ad right now is the cat herder one that ran a few years back. I still can't remember the name of the company that it advertised.

Recently, I was impressed by the innovative advertising method that Radu Nicolau used. Currently running for mayor of a small town in Romania, Nicolau decided that, rather than pay for billboards or other expensive advertising methods, he would simply catch stray dogs, dress them in little posters that say "Vote for Radu Nicolau," and let them go. Sure, some people have complained about Nicolau's method, but I think that this is pure brilliance. Not only is it a memorable ad, but it also highlights a problem that the town's next mayor should probably address. After all, packs of stray dogs can't be a good thing.

The vacant lot next door has a lot of stray cats. I wonder if I can get the little darlings to hold still while I squeeze them into PETA t-shirts...

Slowdown dents AMC's outdoor bizz

2009-12-03T18:25:00.002+05:30

Thursday, 03 December 2009 08:00 (IST)

Ahmedabad Municipal Corporation has invited bids for grant of advertising rights on gantries in the central and new western zones of the municipal corporation. In the central zone, the sole location chosen is near Sahapur gate, for which the corporation has set an annual minimum license fee of Rs 5.06 lakh.

Ahmedabad civic body call for tender for advertising rights on gantries Ahmedabad civic body call for tender for advertising rights on gantries In the new western zone, the locations selected are Shyamal Cross Road, near Big Bazar (annual minimum license fee of Rs 18.22 lakh); Shyamal Cross Road, near Jalaram Paratha (annual minimum license fee of Rs 18.22 lakh); Shyamal Cross road, towards Manek Bagh (annual minimum license fee of Rs 12.15 lakh); Shyamal Cross Road, towards Prahlad Nagar (annual minimum license fee of Rs 12.15 lakh); and on the way from Gandhinagar Highway to Prahlad Garden (annual minimum license fee of Rs 12.15 lakh).

Tenderers shall submit with the corporation separate tender documents for each of the gantries listed above, latest by January 8, 2010.

AMCThe corporation has set the earnest money deposit at 10 per cent of the annual license fee for each gantry. The rights are being offered for a period of three years.

The license fee stated in the tender notice is the minimum license fee, and 25% of that needs to be deposited as security deposit, failing which the EMD shall not be refunded.

In addition, the bidders shall furnish their shop establishment number, sales tax number, income tax clearance certificate and service tax registration numbers at the time of submitting their tender documents.

Source n2m
----------------------------------------------------------------------------------
AHMEDABAD: The global slowdown is draining the Ahmedabad Municipal Corporation (AMC) coffers. Till a few years ago, Ashram Road, was the costliest location for advertisers and display boards. This year, there are no takers for this central business district zone. In fact, at many of the prime locations, advertisement display rates of the AMC have crashed by more than half this quarter.

The highest rate for a single hoarding space at Nehru Bridge near Patang Restaurant, which earlier would have cost Rs 23,77,500, has come down to Rs 12, 83,850.

The poor response of advertisers vying for AMC advertisement space and hoardings have caused worries for civic authorities. Municipal commissioner, AMC, IP Gautam said, "The number of advertisers have gone down. We had to cut down the advertisement rates while re-tendering the tenders."

Last year, a cellular company had signed a contract of Rs 5.4 crore when AMC leased out advertising space on Ashram Road but later payment issues with the civic body brought the deal crashing.

Deputy municipal commissioner, and in charge of Estate, UC Padia added, "Till now, there has been a low turnout of advertising companies for buying the road space and hoarding. Tenders have been re-issued at least thrice because none of the bidders were meeting our expected revenue values."

"Initially, AMC authorities had reduced lease value of the advertisement space by 25 per cent from the existing value to attract the buyers. In the re-tendering process, we had to cut down 10 per cent more," added Padia.

Ashram Road, CG road, SG Highway and Vastrapur among others have been one of the most highly paid stretches for leasing or putting up billboards for the past several years.

The civic body has offered to rent out hoarding in six municipal zones of AMC. After the successful launch of Bus Rapid Transit System(BRTS) buses, AMC authorities were tapping into a lucrative advertisement model for BRTS.

However after the lukewarm response from the advertisers for BRTS, AMC authorities have now re-tendered the issue and the contract period has been extended to two years from initial one year. Gautam said, "After re-tendering for BRTS, we have two bidders while earlier there were none. Recession in the market may have an impact on the companies coming for the bidding process."

Source TNN 30 November 2009,

9 Tips for Better Billboards by Mike McDaniel

2009-11-26T00:03:00.001+05:30

It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead.

Lead time is not short when using outdoor. The best use of boards is for image building and brand awareness.

Billboards are not cost effective for one time only sales or non-repeating special events. Most billboards are sold for a minimum of one month.

Using billboards is akin to TV, it can mean you have "arrived" as a formidable business.Billboards are image builders.

Painted billboards (Paints) are the oldest form of outdoor advertising. Poster Boards (Paper) may be the best known. We have all seen the billboard guy hanging off the ladder with the swirling wallpaper-like panels being pushed into place with the big glue broom.

All the rage now is the use of vinyl on boards. This allows for better color, longer life and very fine graphics. Vinyls are printed with a special printer, not unlike your computer printer (but bigger).

Bulletins are the giant boards you often see along Interstates. They can be as big as 20 x 60 feet.

Here are BIG Mike’s 9 Tips for Better Billboard Advertising.

1 Buy at least a 50 showing (meaning 50% of the population will see it at least once a day) and do it every other month. Many times if the board is not sold after your time runs out, it will remain up for free until replaced.

2 Be sure some if not most of the boards you buy are lighted locations.

3 Choose stand alone rather than stacked boards (if you have a choice).

4 Don't let the billboard salesperson select the locations for you.

5 Buy vinyls instead of paper or paint and bleed the graphic off the edge (so it wraps around the back of the board). Makes your ad look even bigger.

6 Keep the concept short and clever. Offer a solution to their problem, entice them with something new. Avoid same ol’ same ol’.

7 Use the rule of never more than 8 words and one picture. Remember, most readers will be zooming by in a car or truck.

8 Don't put your picture on the board. Remember the cardinal rule of sales. It’s not all about YOU, it’s all about THEM.

9 Make outdoor a budget item and plan in advance. Spend most of your time working on the concept and design, ‘cause once it’s up there, it can't be changed and will been seen by everybody.

The sea is stained in red

2009-11-17T08:01:00.015+05:30

Denmark is a big shame The sea is stained in red and in the mean while its not because of the climate effects of nature.

It's because of the cruelty that the human beings (civilised human) kill hundreds of the famous and intelligent Calderon dolphins.

This happens every year in Feroe iland in Denmark. In this slaughter the main participants are young teens. WHY? To show that they are adults and mature.... BULLLLsh

In this big celebration, nothing is missing for the fun. Everyone is participating in one way or the other, killing or looking at the cruelty "supporting like a spectator"

Is it necessary to mention that the dolphin calderon, like all the other species of dolphins, it's near instinction and they get near men to play and interact. In a way of PURE friendship

They don't die instantly; they are cut 1, 2 or 3 times with thick hocks. And at that time the dolphins produce a grim extremely compatible with the cry of a new born child.

But he suffers and there's no compassion till this sweet being slowly dies in its own blood

Its enough! We will send this mail until this email arrives in any association defending the animals, we won't only read. That would make us accomplices, viewers.

Take care of the world, it is your home!

Sign Against this cruelty:

1.- Ana kARINA Rivas (m) Mexico DF
2.- Carlos Enrique Bulle-Goyri. DF
3.- Alejandra Nabarro ( Mexico Cuernavaca )
4.- Esteban criz mejia. Mexico DF
5.-ANDREA GONZALEZ ALVAREZ ( MEXICO )
6.-González Alvarez Victor Rodrigo
7.-Ines Garcia Perez (México)
8.-Stella Morales (México)
9.-lgarcia (México)
10.-Leticia Cuéllar (México)
11.-Salma Urbina Aguilar (Quintana Roo, México)
12.-DIANA LUCELLY POOT PUC (quintana roo, mexico )
13.-Josue Acero Gonzalez ( Quintana Roo , Mexico )
14.-Micaela Medina ( Argentina )
15.-sofia bidondo( Argentina )
16.- Ma. Marta Soruco ( Argentina )
17.- Cyntia Mariela Roitman ( Argentina )
18.-Aldana Martínez ( Argentina )
19.- Adriana Salomon ( Argentina )
20.-fernando valussi( argentina )
21.-MARIANELA SANCHEZ( ARGENTINA )
22.- Leyes Alberto Fabian ( Argentina ).-
23.- Augusto Patricio Mateos ( Argentina - Chaco )
24.- Maria Alejandra Bury ( Argentina - Chaco )
25.- Claudio Alexis Agnesio ( Argentina - Chaco )
26.- Cesar Abel Falcon(Argentina-Chaco)
27-MARIANA GOMEZ MARTINEZ
28-SILVIA CLAUDIA GIMENEZ
29-NELIDA BEATRIZ MARTINEZ
30-MARIA ESTHER URSU
31- NATHIA JUDKEVICH ( Argentina )
32-MARINA JUDKEVICH ( Argentina )
33-MARIANA JUDKEVICH (Aregentina)
34- Bogado Espinoza, Lorena Abi ( Argentina )
35- Ortiz, Natalia Muriel ( Argentina )
36- Marcelo Rodrigues de Rezende (Sorocaba-Brasil)
37- Thais Chenchi Santana (Sorocaba-Brasil)
38- Lilian Yoshie Kato ( Sorocaba - Brasil)
39 - DIOGO CRISTO ( Sorocaba - Pindorama - Gaya )
40 - DANILO GOMES ( Sorocaba - Cidade de Mentiras)
41- Tiago Holtz Guerreiro (Sorocaba- Brasil)
42 - Laura Nunes Garcia Vieira ( Sorocaba - Brasil)
43 - Anderson Schmitt Junkes (Jandira - Brasil)
44 - Eronides Santos Filho (Jandira - Brasil)
45 - Suzana Lopes Ribeiro ( Jandira - Brasil )
46 - Paulo Henrique Ferreira (Cotia/SP Brasil)
47 - André Luiz da Fonseca Roberto ( Carapicuiba/ Brasil )
48 - Jean Paulo Camargo Costa (CARAPICUIBA/ BRASIL)
49 - Rodrigo de Jesus Ferreira (Jandira - Brasil)
50- Bárbara Tabain Seslija de Sá (Jandira - SP - Brasil)
51 - Ana paula Morina Ferreira (Barueri - SP - Brasil)
52-Bárbara Louise (São Paulo-SP-Brasil)
53-Diego Lima (Carapicuíba-SP-Brasil)
54 - Wanda leila de Oliveira marra ( Osasco - SP -Brasil )
55 - Joilva Duarte (Osasco-Brasil)
56 - Patricia M. Dias ( São Paulo - Brasil)
57- Eduardo M. Dias ( São Paulo - Brasil)
58 - Wagner R. Franco (São Paulo - Brasil)
59- Ruth Cristina Serafim (São Paulo - Brasil)
60- Thiago Silva (São Paulo - Brasil)
61 - Cristiano S. de Moraes (Rio de Janeiro - Brasil)
62 - Kelly Lopes Dias (São Paulo - Brasil)
63 - Fábio Ferreira / São Paulo - Brasil
64- Fábio Araujo / São paulo - Brasil
65- Marcia Stevaux/ São Paulo - Brasil
66 - Débora Gisele Ferraz - Brasil
67- Andrea Alexandre de Carvalho
68 - Adilson dos Santos Pinto (Cruzeiro SP)
69 - Francisco ReZende (Lorena-SP)
70- Mislane Souza Prates( São Paulo-Brasil)
71 - Janderson Dutra (Rio de Janeiro-RJ - Brasil)
72 - CECÍLIA SANTOS (SÃO PAULO) - BRASIL
73- KÁTIA I. SANTOS ( SÃO PAULO ) - BRASIL
74- Maria L Lima - (Rolândia - Brasil)
75 - Marilise G.Z. Solle (Rolândia-Brasil)
76- Luis Fernando Silva de Almeida (Rolândia Pr- Brasil)
77- Adriana Amaral de Souza (Rolândia Pr - Brasil)
78 - Carlos Alberto Ferreira do Amaral (Rolãndia PR - Brasil)
79 - Lilian Carla de Souza Gonzalez ( Londrina - Pr. - Brasil)
80 - Ailton Valdivino da Silva - (Uberlândia - MG - Brasil)
81 - Heliza Piosiadlo (Uberlândia - MG - Brasil
82 - Patrícia Cordeiro ( Joaçaba-SC-Brasil)
83 - Danielle Argenton (Herval D' Oeste - SC - Brasil)
84 - Valdirene Soares ( Joaçaba - SC - BRASIL )
85 - Luiz Sérgio Belló - Joaçaba SC Brasil
86- Eduardo Wieser -SC- Brasil
87- Julio Pancera (Navegantes, SC - Brasil)
88- Fredi Goede (Pomerode, SC Brasil)
89 - Mario L.Fanton
90 - Valério Littig (Curitiba - Brasil )
100-cassia cavalheiro
101 - Paulo Terumitsu Ishii [Curitiba - Paraná - Brasil]
102- Caroline Niro ( Curitiba - Paraná - Brasil
103-Alexandre Batista(Londres-Inlaterra)
104-udson bergues de almeida
105 - Inês Calazans, Alemanha
106 - Anabela Martins - Portugal
107 - Luisa Sequeira - Silves /PORTUGAL
108 - Alzira Rodrigues - Silves / Portugal
109 - Cremilde Ribeiro - A. de Pêra / Portugal
110 - Augusto Miguens - Elvas / Portugal
111 - Natália miguens - Elvas / Portugal
112 - Manuela Santos - Carcavelos / Portugal
113 - Carla Santos - Oeiras / Portugal
114 - Maria Carlos Barreto de Carvalho - Carcavelos / Portugal
115 - Eliete Mendes - Lisboa / Portugal
116 - Conceição Oliveira - Lisboa / Portugal
117 - Mariana Domingues - Portugal
118 - Joana Murtinha - Portugal
119 - Filipa Almeida - Portugal
120 - Iolanda Fontes - South Africa
121 - Kalen Viljoen - South Africa
122 - Wendy Golding - South Africa
123 - Inge Strugnell - Botswana
124 - Philippa Lee - Botswana
125 - Ilse Swart
126 - Miche de beer
127 - Celeste Smit
128 - Esmé Venter
129 - Nathan Seidler - South Africa
130 - Julie Seidler - South Africa
131-Sellandene Louw
132 - Belinda Nienaber - South Africa
133 - Elma Grobler - South Africa
134 - Carien Buck
135 - Louwrens Erasmusv136 - Wouter Erasmus
137 - Alexis Dismore
138 - Carozell Bannink, South Africa
139 - Arend Bannink, South Africa
140. Pierre Wentzel
141. Johan Landsberg
142. Louis Louw - South Africa
143. Marius Koekemoer – South Africa
144. Izak Welthagen --- South Africa
145. Eric van Rensburg - South Africa
146. Elna Kruger - South Africa
147. Karen Engelbrecht
148. Jessica Roux
149. Rowan Cameron - New Zealand
150. Emma Hodges - new Zealand
151 Charisma Judge, Australia
152 Devdatta Masurekar, Mumbai, India
153 Eleana Igorevna Mishra. Pune. India
154 Medha Keeriyott, Pune India
155 Ajita R. Madhavji, Mumbai India
160, Juzer Mohammedhusain - Bombay, India
161 Sagar Prakash Mayekar, Mumbai, India
162 Jaspal Singh A Khalsa, Mumbai, India
163 Nelson D'mello, Mumbai(India)

BEST blacklists "Laqshya Media Private Limited" & "Prithvi Associates"

2009-10-01T19:52:00.004+05:30

Supreme Court orders Times OOH & Prithvi Associates to retain rights on BEST bus shelters for 15 years

Wednesday, 02 December 2009 13:51 (IST)

NEW DELHI: In a major development, the Supreme Court has ordered out-of-home media companies Times OOH and Prithvi Associates to retain the rights for refurbishing BEST bus shelters and continue with the beautification project initiated by BEST in 2006. The apex court gave its judgement on the Brihan Mumbai Electric Supply Transport (BEST) vs Laqshya Media and others case.

The apex court in its judgement has allowed Times OOH to refurbish approximately 1,300 old BEST bus-shelters that were awarded to them by BEST in lieu of adverting rights for a period of 15 years from 2008 to 2023. Similarly, Prithvi Associates has also been ordered to refurbish approximately 700 old bus-shelters in lieu of advertising rights for the same period.

Speaking to network2media, Sunder Hemrajani, managing director, Times OOH, said, "We are fully committed to the Mumbai beautification project and will replace the old bus-shelters with new ones. We have also made significant investment in the project. This judgement sets a good precedence for a successful public-private-partnership model. It is win-win situation for stakeholders, citizens who are the beneficiaries from the project, BEST, advertisers and media owners."

Manan Soni, partner, Prithvi Associates, said, "We have already replaced about 70 per cent the old bus-shelters and we hope to complete this project by March 2010, as per the deadline set by BEST. We will have the advertising rights on these 700 shelters for 15 years."

BEST bus shelter in Mumbai
Earlier, in 2007, Laqhya Media and Alok Jalan of Mumbai had filed a writ petition in Bombay High Court objecting to the contracts assigned by BEST to Times OOH and Prithvi Associates, which provided for the replacement of around 1,300 old bus-shelters by Times OOH and 700 old bus-shelters by Prithvi Associates and retain the advertisement rights over the properties for a period of 15 years. In the petition Laqshya had appealed for BEST to invite fresh tenders as required under Section 460M of the Mumbai Municipal Corporation Act, 1888 (MMC Act).

In its order, the Bombay High Court had subsequently ordered BEST to invite fresh tenders after terminating the contracts awarded to Times OOH and Prithvi Associates. According to the appellants, on March 31, 2005, BEST had floated a tender for awarding contracts of sole agency for advertisement rights on bus-shelters in Brihan Mumbai for 2005-2008. For operational ease, the entire area of Brihan Mumbai was divided into three lots, namely, Lt No.I - Eastern Suburbs, Lot No. II - the Western Suburbs and Lot No.III - the City. The tenderers then were required to offer hefty display charges for the period of contract, that is, till December, 2008.

Later, in December, 2006, BEST floated an offer document for erection of bus-shelters in place of existing bus-stop poles and display of advertisement under the 'First Finder Scheme'. BEST had then awarded the rights for about 1300 bus-shelters to Times OOH and about 700 bus-shelters to Prithvi Associates.

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MUMBAI: BrihanMumbai Electric Supply & Transport Undertaking (BEST) has blacklisted Prithvi Associates permanently and Laqshya Media for a period of five years. Mumbai’s public transport authority has accused both the agencies of trying to “sabotage the sanctity of the tendering process”. The Mumbai High Court too has turned down the petition of the affected parties after they approached it challenging BEST's decision.

Prithvi Associates has now appealed to the Supreme Court against the Mumbai HC judgment.

What the HC said

Disposing of the petition filed independently by the agencies, the Mumbai HC’s Justices Muzumdar and Sayyed delivered a judgment in Writ Petition No. 1853 of 2008 that said: “Looking to the conduct of Petitioner and looking to the factual aspect of matter, in our view no relief can be granted to the present Petitioners. It cannot be disputed that the Petitioner has tried to form a cartel and insisted for reducing the minimum reserve price and as per the say of first Respondent, they were also asked to give their bid, still they have chosen not to put their bid. Considering the factual scenario, in our view, it cannot be said that the first Respondent (read BEST) has committed any procedural error or acted arbitrarily in reaching conclusion of awarding the contract to Respondent No. 3 whose bid was found to be double than which was granted last time to M/s Prithvi Associates.”

BEST comes down heavily

Subsequently, in a strongly worded order, an order issued by Uttam Khobragade, general manager, BEST, says: “It is proved beyond doubt that Laqshya Media Private Limited along with Prithvi Associates resorted to carteling to sabotage the tender. Moreover, Laqshya Media prepared false pre-dated documents to show that they were ready to respond to the tender with a quote of Rs 34 crore and they tried to mislead the court of misrepresentation; naturally, a Government agency cannot deal with such notorious manipulators. Hence, I direct that Laqshya Media should be blacklisted from taking part in any of the tender of BEST undertaking for 5 years from the date of this order.”

Prithvi Associates was also blacklisted by BEST for carteling of the tenderers on July 24, 2008, as the agency, according to BEST, allegedly tried to sabotage the process of tendering, so that it can continue with its earlier contract at half the price than what BEST got.

The BEST order has also come down heavily on Prithvi Associates for trying to use political pressure. Said the BEST order: “They provided false information to politicians and tried to instigate them against the administration and also got published the defamatory letters written by politicians at their instance in the newspapers. They also approached media, gave false information and got published false, defamatory news against the BEST administration.”

How it transpired on the tender opening day

The BEST document also describes the course of events on the date of the tender. It says: “On the date of tender, i.e., August 24, 2008, four agencies, namely, Alakh Advertising, Pioneer Outdoor Advertising, Laqshya Media and Prithvi Associates, came to the place of opening of the tender and deposited the EMD amount. However, all the four agencies stated in the same voice that the upset price should be brought down. That time, officers on the spot responded that upset price is their best price and the agencies may quote their best price and the issue will be settled during the auction to be followed.”

It further said: “In spite of the request by the officers to tenderers to offer their best price, they did not respond to the tender. Rather than responding, the persons representing Laqshya Media and Prithvi Associates simply walked away from the place where tenders were being opened. It was difficult to understand if the upset price was more as per their contention, or why did they come to the place of tender, deposited EMD so that they become eligible to quote the tender and thereafter pressurized the officer in one tone that upset price should be reduced, thereby trying to sabotage the tendering process.”

According to BEST, this clearly was a predetermined move to sabotage the tender and also amounted to cartelization.

After the tender was finalized, the contract was awarded by the BEST committee to the third respondent, namely, Pioneer Publicity Corporation.

Smear campaign, alleges BEST

The BEST order finally said: “All the findings from the date of opening of tender to mid-August, 2008, almost one month, conclusively prove that not only Ashok Soni of Prithvi Associates tried to bring pressure on the administration, but planted defamatory news against the administration in newspapers. This smear campaign of one month, his earlier conduct of grabbing two contracts at half the price conclusively proves that he is past master in the art of corrupting the administration and bringing political pressure on the administration to force them for illegal act and any type of dealing with this entity by the administration is a guarantee for allowing political interference and corruption.”

The order further said: “Considering the conduct of Prithvi Associates in this case which I dealt above, I have no other option but to safeguard the purity of public administration. I must opt for blacklisting Prithvi Associates and all partners of the said partnership firm and hereby I order that Prithvi Associates and all partners mentioned in this order or any other partnership firm where any of these partners are associated, be blacklisted from dealing, making and contract or take part in the tender process of the BEST undertaking, permanently.”

Contention of agencies

When contacted, Ashok S Soni, managing director of Prithvi Associates, had a different story to tell. He said, “I am a victim of babudom and conspiracy. I was not involved in any carteling whatsoever. There were only four bidders and all had complained about the reserve price being too high. BEST said that they can’t reduce the price. But on the same day, at around 5 pm in the evening, BEST turned the tender in the favour of Pioneer at Rs 21 crore instead of Rs 33 crore and blacklisted us.”

He further alleged, “Laqshya Media, Alakh Advertising and I had moved court alleging that BEST had arbitrarily and illegally deviated from tender conditions to favour Pioneer Publicity. The contract was awarded to Pioneer at Rs 21 crore instead of Rs 33 crore without issuing a fresh tender. We also had challenged BEST’s decision to blacklist us for allegedly forming a cartel to lower the minimum reserve price for the contract. After that, the Mumbai High Court upheld BEST’s move to award the contract to Pioneer, which agreed to raise its offer to Rs 33 crore, stating that it found no procedural error or arbitrariness in the action.”

Regarding the blacklisting, Soni said, “As far as blacklisting is concerned, the High Court held that BEST should not have passed the order without giving reasonable opportunity of hearing.”

After this, BEST called them for personal hearing – Laqshya Media on January 7, 2009 and Prithvi Associates on December 22, 2008. Said Khobragade’s order: “But in the hearing it was proved that both the agencies Laqshya Media as well as Prithvi Associates were at fault and do not believe in fair dealing with a government undertaking. Hence, Laqshya should be blacklisted for five years and Prithvi Associate permanently. However Alakh Advertising was not blacklisted as one its representative was present at the time of opening a bid.”

Prithvi Associates has now appealed to the Supreme Court against the High Court judgement. The hearing will take place in October.

Source:n2m

Below-the-belt humour in a show on Big FM 92.7 has angered actor

2009-08-06T15:48:00.003+05:30

Humour has its grim side as radio station Big FM 92.7 would have learnt recently, with actor Sunny Deol crying foul over one of the station's shows, Son Sonny, that he claims "is cheap comedy and in very bad taste".

Big FM has a spoof program called Yeh Sa sani nahi, yeh Son Sunny Hai which they have been airing for months. There is a guy who imitates Sunny Deol and a drunkard represents Dharmendra.

The reticent actor who leads a private life an is known for his humility and good manners, couldn’t take the humiliation any longer and filed a suit against the radio station.

At a press conference on Tuesday, Deol's lawyer Ashok Saraogi said, "All kinds of derogatory, defamatory, scandalous and libellous remarks have been made against my client, his father and brothers. My client was further shocked to notice that cheap comedy is sought to be made by utilising the voice patterns and acting [styles] of my client and his father. Also the station is using Sunny's name which makes people think he is actually participating in the show. Sunny is deeply disturbed by this."

Saraogi added that the radio station has been given a notice period of seven days to pay damages of Rs200 crore to the actor. "If we do not get a response from them, we will file a suit against them in the Bombay high court."

If need be, he said, they would also initiate criminal proceedings under section 499 (defamation) and 500 (punishment for defamation) of the Indian Penal Code which attracts a punishment of up to two years' imprisonment.

In the legal notice issued to Anil Ambani, Tarun Katyal, Ashutosh Khanna, BigFM 92.7 and Reliance Big Entertainment on July 31, Saraogi said, "For the past several months, it has been noticed and experienced that wherever my client passes from, remarks are made against my client and people are not looking at him with the same respect."

Owing to the damage caused to his image on the show that is becoming increasingly popular, the legal notice says, Sunny has also lost out on many film offers from different producers.

The notice further states, "A film artiste and particularly, the artiste, who is holding an image of lead hero/macho man, cannot be portrayed as funny/comic figure before the people at large and that too, casually and/or regularly such that he becomes a laughing stock."

Source DNA and other portal

Indian E&M industry to grow 10.5% in 2009-13; OOH advertising pie to drop: PwC

2009-08-05T16:55:00.002+05:30

According to the 2009 edition on PricewaterhouseCoopers report for ‘Indian entertainment and media outlook 2009’ the total growth in Entertainment and Media industry in 2009 is projected to be 8.3 per cent and is projected to return to double digit growth in 2010. Infact, the report shows that the pace of growth in Indian entertainment and media industry in 2008 slowed to 10.3 per cent in 2008 as compared to 16.7 per cent in the year 2007 while the advertising spends slowed to 11.3 per cent in 2008 as compared to 20.7 per cent in 2007.

In other words from 2004 to 2008 the industry registered a growth of around 16.6 per cent compounded annually, the growth in the Indian entertainment and media industry is said to decelerate to 8 per cent in 2009. Growth rate is also said to increase in 2010 to 10.4 per cent as economic conditions are expected to gradually improve however in the remaining years of the forecast period, the industry is expected to continue to grow at increasing rates, resulting in the overall compound annual growth rate for the period 2009-13 of 10.5 per cent.

Bringing in the global highlights, Marcel Fenez, Global Leader- Entertainment and Media Practice PricewaterhouseCoopers explained, “Hopefully, India will learn from the mistakes made by the international market however it is the Asian and the Latin American markets that are still doing very well and will continue to do so in the near future. Infact, all those segments that are heavily dependent on advertising are adversely affected and the winners during an upturn will be anything and everything that is digital.”

“The generation today does multitasking seamlessly and what is happening right now is a structural change in the industry and not a recession. Ironically, even by 2013 global ad spend is still lower than what it was in 2007. The reasons I believe why the ad dollars have shifted are primarily because of the price effects and that consumers have moved or migrated online. India however is still seeing growth therefore the shift to digital is not happening in a dramatic way. What needs to be done is that the content offering needs to be innovative, you need to listen to your customer and one cannot relate to advertising alone but, will have to find other opportunities too” he added.

According to Timmy Kandhari, Leader India Entertainment and Media Practice, PricewaterhouseCoopers, “The story in India is different from other parts of the world, we are still a growth market with 10.5 per cent growth which for the many is still a significant number although not the kind of growth we saw in 2007. While there certainly is migration to digital but, not as dramatic as in the western countries infact, radio, digital are emerging mediums wherein their growth rates are doubling from what they were in 2007 and it is these emerging mediums that is giving us the incremental growth.”

He further said, “Digital migration may take place dramatically five years from now nevertheless what we can do is avoid making mistakes that the western countries have made or we can simply adapt to these changes taking place.”

The PwC outlook on various segments of the Indian E&M industry (2009-13):

Television

The television industry is projected to continue to be the major contributor to the overall industry revenue pie and is estimated to grow at a stable rate of 11.4 per cent cumulatively over the next five years from an estimated Rs. 244.7 billion in 2008. The overall television industry is projected to reach Rs. 420 billion by 2013. In the television pie, television distribution is projected to garner a share of 60 per cent in 2013. On the other hand, television advertising industry is projected to command a share of 41 per cent in 2013, having increased from a present share of 39 per cent in the total ad industry pie. The relative share of the television content industry is expected to remain constant at 4 per cent.

Film

The film industry is projected to grow at a CAGR of 11.6 per cent over the next five years thus reaching to Rs. 185 billion in 2013 from the present Rs. 107 billion in 2008. The relative shares of the film industry are expected to shift marginally from the traditional revenues to the new emerging revenues.

Print media

The print industry is projected to grow by 5.6 per cent over the period 2009-13 thus reaching to Rs.213 billion in 2013 from the present Rs.162 billion in 2008. The relative shares of newspaper publishing and magazine publishing are not expected to change significantly and are expected to remain the same at around 87 per cent in favour of newspaper publishing. Interestingly, magazine publishing are expected to grow at a higher rate of 6.5 per cent as compared with newspaper publishing which is expected to grow at 5.6 per cent for the next five years.

Radio advertising

The radio industry is projected to grow at a CAGR of 18 per cent over 2009-13 thus reaching to Rs.19 billion in 2013 from the present Rs. 8.3 billion in 2008 which is more than double its present size. In terms of share of ad pie, it is projected that the radio advertising industry will be able to increase its share from 3.8 per cent to 5.2 per cent in the next five years.

Emerging segments

The key growth driver for the music industry over the next five years will be digital music, and its share is expected to move from 16 per cent in 2008 to 60 per cent in 2013. Within digital music, mobile music will continue to increase its share and maintain its dominance. Given the trends of increased internet usage, internet advertising is projected to grow by 32 per cent over the next five years and reach an estimated Rs. 20 billion in 2013 from the present Rs. 5 billion in 2008. The share of the online advertising too is projected to grow from 2.3 per cent in 2008 to 5.5 per cent in 2013 of the overall advertising pie.

Out of Home

The estimated size of Out of home (OOH) advertising spend is Rs 15 billion in 2008, which is projected to become almost twice its current size in 2013- Rs 25 billion. Its share in the total ad pie is expected to go down marginally to 6.8 per cent in 2013 from a current level of 6.9 per cent in 2008.

Animation, gaming and VFX

This industry will continue to maintain its growth pace and is projected to grow at a CAGR of 22 per cent to Rs. 42.5 billion in 2013 from its current size of Rs. 15.6 billion. In the animation space, domestic demand will create the fillip in its growth, as well as contribution from international co-productions, in the film and television space.

Source:exchange4media

Indian Outdoor Survey unlocks the potential of outdoor

2009-07-23T21:12:00.003+05:30

The IOS is the first ever audience measurement system for outdoor media in India. After extensive research, the much awaited Indian Outdoor Survey, better known as the IOS, has now been launched by Media Research User’s Council (MRUC) and Hansa Research. It is the first syndicated study on the medium that will resolve some of the key concerns of advertisers, their agencies and the sellers of outdoor media.

The IOS Model

The IOS was an intensive and extensive project covering more than 70 site parameters (size, clutter, stoppages and illumination) for 4,500 sites across nearly 1,000 stretches of roads (IOS stretches) in Mumbai, collected and collated by 50 field executives over nine months. Also, nine months of traffic count was done, covering nearly 12 lakh data points using nearly 60 field executives. Following this, detailed journey information was collected by 80 people over 10 months from 4,500 respondents.

The IOS is designed to provide audience led research at par with other media in order to establish traffic, cover and frequency estimates. It is a complete media planning and buying tool for the outdoor media that appraises outdoor sites with respect to their ‘visibility’ quality. IOS goes beyond measurement of ‘visibility’ and provides ‘reach’ for the selected sites as part of a campaign. It also allows planning of campaigns targeted to reach select ‘audiences’ at defined levels of exposure.

The IOS database capabilities aid in planning and buying of hoardings, bus shelters and kiosks. It provides an estimate of count of traffic by five different modes (two wheelers, three wheelers, bus, car/taxi and pedestrians) by stretch and an estimate of the traveling population and pedestrians present on the road stretch, and their profiles. It offers, for the first time, comparison of outdoor with other media on reach, OTS, effective reach, effective OTS and costs /CPT.

Challenge for IOS

The IOS will answer questions that an advertiser may have, like – is my brand getting due exposure for the monies being spent? What is the basis of the cost for a site? Is my agency delivering high quality and cost effective outdoor campaigns? It will answer planner/buyers’ questions such as what is the reach/OTS delivered by the outdoor campaign? Which alternative combination of sites will deliver comparative results? How do I speed up the cumbersome site selection process? How can I scientifically compare the effect of outdoor with print and TV plans?

For the planner, the IOS takes the drudgery out of the planning process by providing site census, with all site parameters provided in the database. It provides site photographs and site parameters by area. The site selection tool is flexible and allows one to select sites based on any of the site parameters such as size, illumination, angle, offset, obstruction, road and area. It provides ‘Plan Optimizer’ and ‘Plan Evaluator’ to help in media planning and buying scientifically, where the latter allows six sites to be compared at a time.

Queries of media owners such as: how to add value to sites to beat competition? How to increase clients’ budget on outdoor? How to drive up revenue per site? Where to put up new sites are also addressed. The IOS will help media owners drive up site revenue and will help market planning of inventory. They will be in a position to offer competitive CPTs vs. competition and also package sites to offer a value proposition to the advertiser/agency.

Key Findings of the research

An important finding was that outdoor reach is close to print reach, where reach of TV is the highest, followed by C&S, print and outdoor. Outdoor reach is comparable to that of print and is much higher than other media. While outdoor’s reach is 66 per cent for print it is 67 per cent. MRUC and Hansa Research have classified the reach of outdoor advertising on the basis of socio-economic class (SEC), gender, age group, occupation, education, working class, travel class, etc.

According to the survey, in SEC D+E, OOH reaches out to 63 per cent of the category as compared to 48 per cent by the print media, while in SEC B+C, OOH and print have an equal reach of 68 per cent. But in SEC A, OOH reaches 69 per cent audiences as compared to 93 per cent in case of print.In case of gender-wise classification, OOH advertising has 77 per cent reach in case of males and 50 per cent reach in case of females while the print reach is 77 per cent in case of males and 55 per cent in case of females.

The age-group classification of the survey reveals that between the age group of 15–19 year-olds, OOH reaches 69 per cent audiences as compared to 76 per cent reach in case of print. While in the case of the 20-29 age group, both OOH and print reaches 71 per cent audiences. For the 30–49 age group, OOH reaches out to 65 per cent viewers as compared to 66 per cent in case of print.Lastly, for the age group above 50 years, OOH as a medium reaches out to 57 per cent, while print has a reach of 63 per cent.

Education-wise, media reach increases with the increase in education levels. According to MRUC findings, in the graduates and post-graduates category, the outdoor reach is 82 per cent while the print reach is 95 per cent. In the case of the group with SSC/HSC/College level education, the outdoor reach is 69 per cent, while print reach is 87 per cent. In case of people who are educated upto the ninth standard, the outdoor reach is 60 per cent while the print reach is 57 per cent. In the group that had no schooling, the outdoor reach is 37 per cent whereas print reach is as low as 1 per cent.

The survey also found that there is a significant differentiation in outdoor reach in the classification by working status. Among the working class populace, the outdoor reach is 81 per cent, while print reach is 74 per cent. In non-working class, the outdoor reach is 42 per cent while print reach is 55 per cent. In the student category, the outdoor reach is 76 per cent while print reach is 80 per cent. When it comes to travel behavior, on an average, a Mumbaikar makes 11 journeys in a week. During these 11 journeys, he covers 49 stretches, thus, stretches travelled per journey is 4.5.

‘Modes Used’ provide distribution of different modes used by the respondent across 49 stretches excluding modes such as trains and bicycles. A survey has considered a mode to be used even if it is used for only a part of the stretch. According to the findings, walking is the most common mode of transport followed by the bus. Three wheelers and Car/Taxi occupy the next slots and two wheelers come in last slot. Age-wise, there is significant differentiation in journeys as well as stretches travelled by the two genders. The findings reveal that females use more of 'walk' and three-wheelers as compared to males.

The number of journeys and stretches travelled, use of personal transport (two-wheelers, cars) increases with education. Occupation-wise, the number of stretches travelled increase significantly with higher occupation categories. Car use increases and that of 'walk' decreases among higher occupation categories. However, SEC-wise, the number of stretches travelled increases with increase in SEC. The findings show that car travel changes significantly with increase in SEC. All classes show more or less equal propensity to travel. Thus, outdoor is suitable for most of the classes. Men travel more than women. Working people and students travel more than non-working. Affluent use more personal transport (cars, two wheelers etc.) and travel on more stretches.

Neither is content King nor packaging God, it’s all about the consumer’

2009-07-23T13:14:00.000+05:30

Content and packaging are both very important in the entertainment industry, good content needs equally good packaging to promote that content. However, every movie needs different packaging, unfortunately this is not happening in India and eventually it is the consumer who decides on a hit or a flop film. This was one of the conclusions arrived at the final session on Entertainment - ‘Is content King or is packaging God?’ at the Percept Business Conclave 2009, held in Mumbai on July 18.

The panelists included Andrey Purushottam, CEO, Mumbai Mantra Media Ltd; Harish Dayani, CEO, MoserBaer India Ltd; MK Anand, Business Head, Zoom Entertainment Network; Neeraj Roy, MD and CEO, Hungama Mobile; and Rajesh Sawhney, President, Big Reliance Entertainment. The session was moderated by Paritosh Joshi, CEO, Star CJ Network India Pvt Ltd.

While there are plenty of films riding high on success purely because of good content, there are also films, television shows or radio shows that are riding the success wave because of good marketing, in other words, ‘packaging’ the product well. So, has marketing established its hold over content in the entertainment industry? This was discussed at length in this session.

Good content needs equally good packaging

Andrey Purushottam said that while both content and packaging were very important, it depended on the medium one was talking about and its context, as both content and packaging between television and cinema varied. “This apart, it depends on the geographies as well,” he added.

Harish Dayani observed, “Every step we take are very consumer focused as it is they who decide the success or failure of a film, nevertheless, both content and marketing have to be dealt with equal care. Most marketers in the entertainment industry usually forget that their role of marketing is to delight and excite their customers so that the consumers are attracted to consume that product. The role of marketing has to excite people and the approach Moser Baer took was to create that excitement in the minds of consumers as the more delightful your marketing is, the more monetisation it will generate.”

Disagreeing with the two, MK Anand explained, “I would bat for packaging, because unless there is packaging, you are not able to distinguish between brands. From a business point of view, packaging is more important. While packaging is good in our business, the Internet space is an ‘anti-package’ space and this is what content owners like us need to be wary off.”

Having a different take, Neeraj Roy said, “India is the fourth largest Internet market and the second largest mobile market in the world, and all of these are a result of a term we have used and abused several times – ‘Convergence’. There is a greater divine force out there – ‘the consumer’, who is becoming media themselves. The way the eco-system is shifting towards consumers is what we are talking about, therefore, it is the consumer who is the king today.”

“The consumers are the core of any business and they will continue to be so. The empowerment of consumer in digital democracy has heightened. Good content will finally lead to a hit film. The way you start looking at digital media is the foundation of social media. Few years down the line, video will be like air and in this convergence environment it will be eminent,” he added.

Rajesh Sawhney in complete agreement with the theme that Content is the King and Packaging God. “Films are a ‘hints’ business. The marketing of movie as a discipline signs and art in Indian context is going through a big change. I don’t think all international movies are marketed or promoted in the same way. ‘X-Men’, ‘Harry Porter’, and ‘Transformers’ are marketed in different ways.”

He further said, “In India, unfortunately what happens is that most of the filmmakers market the movie after it has been made, even the marketing budgets are not made until the movie is complete. 95 per cent of the movies released in India are without any differentiation in marketing. ‘Ghajini’, for instance, was marketed in a different way as compared to other films. Select good producers are, however, changing their thought patterns.”

source exchange4media.com

The making of vodafone zoozoo

2009-05-17T14:39:00.004+05:30

Old is gold. We are coming back to our old transport.

2009-05-14T12:15:00.001+05:30

How to Sell During the Recession

2009-04-01T01:42:00.002+05:30

A video of Mr. Bill Caskey on the topic of "How to Sell During the Recession"

Find a proposition customers can't refuse

2009-03-31T22:19:00.004+05:30

A video of Mr. Bill Caskey on the topic of "Find a proposition customers can't refuse"

What To Do When Budgets Are Cut

2009-03-31T22:06:00.004+05:30

A video of Mr. Bill Caskey on the topic of "What To Do When Budgets Are Cut"

How to Communicate Value to Prospects

2009-03-31T22:04:00.002+05:30

A video of Mr. Bill Caskey on the topic of "How to Communicate Value to Prospects"

Can Blue Ocean Strategy help OOH media to swim out of the red ocean?

2009-02-25T02:41:00.006+05:30

Being in the industry by passion and working for the industry by choice. I have seen a lot of action in the outdoor fraternity. Many new companies joint the party with lot of pledge to make outdoor media as a well structured media. Some of them are still unorganized in their business manner.

As fund crunch has wipe up campaigns from outdoor media. Some big company which had entered in this unorganized business in last year is anguish heavy blister, as they can’t recover their money. All of us had seen that consumers lose confidence in the growth of the economy and tighten its pocket. Because this recession has killed the entire market.

Sources from Print and broadcasting media has confirm that market will respond in a falling trend that result in to decrease demand for goods and services, which in turn leads to a decrease in production, lay-offs and a sharp rise in unemployment . Most of the companies have reduced their advertising budgets by almost 35-40 per cent. Even the cricketing sports like the IPL & Twenty20 World Cricket perhaps dig up the media budget from well known company.

Significantly the situation is more pathetic in tier II and tier III cities. Apparently OOH media owners who will hold on to their nerves will survive; the rest will either shut shop or sell out. Is it a real recession? I personally outcry the word “RECESSION” it a “DEFLATION”

Companies have to raise the market promotional budget to get noticed in the market place or the Brand will perish. Deflations have offered a better chance to negotiate the best rate and media for a longer run. Since the supply of OOH billboards and other format is very high. Our past economy has made us habituate to spend more and earn more. This era seems to be a golden opportunity for the Brand to connect with the masses and occupy the space in daily life.

Let me put up an example for some of the brands perhaps history like “MURPHY RADIO” “OK SOAP” & “NITEXT UNDERGARMENT”

Billboard Advertising to Grow by $2.85B by 2010

2009-02-25T02:41:00.001+05:30

Modern urban lifestyles exhibit a tendency towards greater indulgence in outdoor activities, and people are spending a greater portion of their time traveling. The rapidly growing popularity of digital billboards, and their ability to air attractive full motion video and visually informative graphic presentations, is helping speed the growth of outdoor advertising.
With such advancements, the world billboard advertising market, the largest mode of outdoor advertising, is expected to increase by $2.85 billion between 2007 and 2010, according to Global Industry Analysts, Inc.
Europe is said to dominate this market with a 31 percent share, while Asia-Pacific turbo charges global growth with a compound annual growth rate of 12.3 percent. The transit advertising market represents the fastest growing mode of outdoor advertising, with the potential to reach $7.14 billion by 2010. The street furniture advertising market in the Middle East and Africa is expected to reach $64.05 million by 2010.
By region, the world outdoor advertising market is dominated by Europe. Growth in Europe is fashioned by the highly lucrative Russian market, which is forecast to grow at a rate of 30.2 percent over the analysis period. Outdoor advertising expenditures in the two other fast growing European markets, Hungary and Norway, together are expected to rise by $119.9 million between 2007 and 2010.
In Asia-Pacific, unbridled growth is forecast to be witnessed in Indonesia, Thailand, and China. Together, these three regional markets are expected to corner close to 65 percent of the total expenditures on outdoor advertising in Asia, by 2010.
Driven by the growing popularity of out-of-home lifestyles as well as technology advancements leading to innovations in signage, the world market for outdoor advertising is projected to reach $30.4 billon by 2010, according to a recent report.
While major, and mature, markets such as the Europe, United States and Japan slow down, emerging markets like Asia-Pacific, and Middle East & Africa are expected to help drive the market, with a growth potential of 12%, and 10% respectively, according to Global Industry Analysts, Inc.Â (via MediaBuyerPlanner)
Other data from the report titled “Outdoor Advertising: A Global Strategic Business Report”:
World billboard advertising market, the largest mode of outdoor advertising, is expected to increase by $2.85 billion from 2007 to 2010.
Europe dominates the billboard market with a 31% share, while Asia-Pacific turbo-charges global growth with a compound annual growth rate (CAGR) of 12.3% for the forecast period.
Transit advertising is the fastest-growing mode of outdoor advertising and is expected to reach $7.14 billion by 2010.
Street furniture advertising market in Middle East & Africa is expected to reach $64.05 million in 2010.
By region, the world outdoor advertising market is dominated by Europe, in part because of the highly lucrative Russian market, which is forecast to grow at a robust double-digit CAGR of 30.2% over the analysis period.
Outdoor advertising expenditures in the two other fast-growing European markets, Hungary and Norway, together are expected to rise by $119.9 million from 2007 to 2010.
In Asia-Pacific, unbridled growth is forecast in Indonesia, Thailand and China: Together, these regional markets are expected to corner close to 65% of the total expenditures on outdoor advertising in Asia by 2010.
In the Middle East, UAE and Turkey are expected to generate the highest growth, with expenditures in these markets, together, projected to reach $214.03 million by 2010.
Leading global and regional players operating in the industry include Clear Channel Outdoor, JCDecaux, CBS Outdoor, Lamar Advertising Company, Titan Outdoor Limited, Van Wagner Communications, Planar Control Room and Digital Signage, EPAMEDIA, MarketForward, Omnivex Corporation, Primedia Outdoor Pty Ltd., and Clear Media Limited, among others.