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	<title>Outer Level Blog</title>
	
	<link>http://outerlevel.com/blog</link>
	<description>Building a MicroISV</description>
	<lastBuildDate>Thu, 11 Mar 2010 20:56:55 +0000</lastBuildDate>
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		<title>Manton Reece on Exhibiting at Macworld 2010</title>
		<link>http://feedproxy.google.com/~r/OuterLevel/~3/ac_S5Pd16QA/</link>
		<comments>http://outerlevel.com/blog/2010/03/11/manton-reece-on-exhibiting-at-macworld-2010/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 20:56:53 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=428</guid>
		<description><![CDATA[Inspiring statement by Manton Reece on whether exhibiting at Macworld 2010 was worth it or not:

I booked my flight the day I realized that the only reason not to go was because I could fail.

]]></description>
			<content:encoded><![CDATA[<p>Inspiring statement by Manton Reece on whether <a href="http://www.manton.org/2010/03/was_macworld_worth.html">exhibiting at Macworld 2010</a> was worth it or not:</p>
<blockquote cite="http://www.manton.org/2010/03/was_macworld_worth.html"><p>
I booked my flight the day I realized that the only reason not to go was because I could fail.
</p></blockquote>
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		<item>
		<title>LicenseKeeper 1.5.5</title>
		<link>http://feedproxy.google.com/~r/OuterLevel/~3/2-gHaY7_dpM/</link>
		<comments>http://outerlevel.com/blog/2010/03/05/licensekeeper-1-5-5/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 16:07:51 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[LicenseKeeper]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=424</guid>
		<description><![CDATA[
LicenseKeeper 1.5.5 has been released.
This free update fixes a few minor issues and adds a new menu item, &#8220;Locate App&#8221;. This lets you tell LicenseKeeper where it can find an app when refreshing info or launching in the rare cases where it can&#8217;t find it on its own.
You can read the full details in the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://outerlevel.com/licensekeeper/" alt="LicenseKeeper"><img style="float:right;border:none;margin-right:15px;margin-top:15px" src="http://outerlevel.com/images/licensekeeper/LicenseKeeperIcon.png" /></a></p>
<p><a href="http://outerlevel.com/licensekeeper/">LicenseKeeper</a> 1.5.5 has been released.</p>
<p>This free update fixes a few minor issues and adds a new menu item, &#8220;Locate App&#8221;. This lets you tell LicenseKeeper where it can find an app when refreshing info or launching in the rare cases where it can&#8217;t find it on its own.</p>
<p>You can read the full details in the <a href="http://outerlevel.com/licensekeeper/release-notes.php">Release Notes</a>.</p>
<p>Use &#8220;Check for Updates&#8221; under the main LicenseKeeper menu or <a href="http://outerlevel.com/downloads/LicenseKeeper.zip">download it directly</a>.</p>
<p>You can also follow @licensekeeper on <a href="http://www.twitter.com/licensekeeper">Twitter</a> to keep up on the latest news.</p>
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		<title>Marketing Software with Daniel Jalkut and Dan Wood</title>
		<link>http://feedproxy.google.com/~r/OuterLevel/~3/A_JqGVf2G8w/</link>
		<comments>http://outerlevel.com/blog/2010/02/25/marketing-software-with-daniel-jalkut-and-dan-wood/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 17:58:18 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Indie]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=418</guid>
		<description><![CDATA[I&#8217;ve been following a relatively new blog about marketing indie Mac software, written by Dan Wood of Karelia Software (Sandvox). If you&#8217;re a software developer, you should definitely check it out. It&#8217;s filled with all kinds of experience backed advice.
Dan&#8217;s latest post is an interview with a good friend of mine, Daniel Jalkut of Red [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been following a relatively new blog about <a href="http://www.karelia.com/mac_indie_marketing/">marketing indie Mac software</a>, written by Dan Wood of <a href="http://www.karelia.com/">Karelia Software</a> (Sandvox). If you&#8217;re a software developer, you should definitely check it out. It&#8217;s filled with all kinds of experience backed advice.</p>
<p>Dan&#8217;s latest post is an <a href="http://www.karelia.com/mac_indie_marketing/daniel-jalkut-red-sweater-software.html">interview with a good friend of mine, Daniel Jalkut</a> of <a href="http://www.red-sweater.com/">Red Sweater Software</a> (MarsEdit, Black Ink).  </p>
<p>Daniel has long been a mentor to me since I met him three years ago through Boston Cocoaheads.  He&#8217;s often filled my head with all kinds of great advice over after-meeting-beers. While I&#8217;ve tried to absorb his teachings, I fear much of what he&#8217;s told me was lost by the time I woke up the next morning.</p>
<p>Lucky for us, Daniel has shared much of his experience and great advice in this informative interview.</p>
<blockquote><p>
I consider marketing to be a very soft art and try to market my products and business on as many fronts as possible, but in a fairly casual way&#8230;  </p>
<p>“Always Be Marketing” sounds like a pretty good catch-phrase for the kind of attitude I try to keep in mind as I&#8217;m developing the relationship between me, my company, and the rest of the world.
</p></blockquote>
<p><strong>Update</strong>: Daniel follows up the interview with some <a href="http://www.red-sweater.com/blog/1126/always-be-marketing">further thoughts</a> on his blog.</p>
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		<item>
		<title>Removing Features</title>
		<link>http://feedproxy.google.com/~r/OuterLevel/~3/3gqaShFjEQM/</link>
		<comments>http://outerlevel.com/blog/2010/02/03/removing-features/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 16:17:13 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[User Interface Design]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=416</guid>
		<description><![CDATA[Lukas Mathis on Removing Features.
I especially like this bit:

You can’t please all of the people all of the time. Sometimes, you have to make a few people really unhappy in order to make everyone else a little bit happier. Don’t let angry customers dictate your application design &#8211; the application isn’t as important to them [...]]]></description>
			<content:encoded><![CDATA[<p>Lukas Mathis on <a href="http://ignorethecode.net/blog/2010/02/02/removing-features/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+IgnoreTheCode+%28ignore+the+code%29">Removing Features</a>.</p>
<p>I especially like this bit:</p>
<blockquote><p>
You can’t please all of the people all of the time. Sometimes, you have to make a few people really unhappy in order to make everyone else a little bit happier. Don’t let angry customers dictate your application design &#8211; the application isn’t as important to them as it is to you. Keeping your application healthy is your responsibility.
</p></blockquote>
<img src="http://feeds.feedburner.com/~r/OuterLevel/~4/3gqaShFjEQM" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Indie+Relief a Success</title>
		<link>http://feedproxy.google.com/~r/OuterLevel/~3/1cFc5yZHr84/</link>
		<comments>http://outerlevel.com/blog/2010/01/22/indierelief-a-success/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 16:39:13 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[LicenseKeeper]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=414</guid>
		<description><![CDATA[Thanks to everyone who purchased a Mac or iPhone application as part of Indie+Relief.  With your help, nearly 150 software developers donated all  of their proceeds for January 20 to a Haiti relief charity. 
Indie+Relief is now reporting that the total amount raised was $143,872.
I feel truly blessed and humbled to be part [...]]]></description>
			<content:encoded><![CDATA[<p>Thanks to everyone who purchased a Mac or iPhone application as part of <a href="http://www.indierelief.com/">Indie+Relief</a>.  With your help, nearly 150 software developers donated all  of their proceeds for January 20 to a Haiti relief charity. </p>
<p>Indie+Relief is now reporting that the <a href="http://www.indierelief.com/">total amount raised was $143,872</a>.</p>
<p>I feel truly blessed and humbled to be part of a community that so quickly and strongly bands together in times of need.</p>
<p>A very special thanks to <a href="http://secondgearsoftware.com/">SecondGear Software</a> and <a href="http://garrettmurray.net/">Garrett Murray</a> for organizing the event and putting together a great site in such a short time.</p>
<p>If you didn&#8217;t get a chance to participate in Indie+Releif, Haiti could still use your help.  Please consider making your own donation.</p>
<ul>
<li><a href="http://doctorswithoutborders.org/">Doctors without Borders</a></li>
<li><a href="http://www.redcross.org/">Red Cross</a></li>
<li><a href="http://unicef.org/">UNICEF</a></li>
</ul>
<img src="http://feeds.feedburner.com/~r/OuterLevel/~4/1cFc5yZHr84" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Help Haiti by Purchasing Mac and iPhone Apps</title>
		<link>http://feedproxy.google.com/~r/OuterLevel/~3/WMjzaZKWjGw/</link>
		<comments>http://outerlevel.com/blog/2010/01/19/help-haiti-by-buying-mac-software/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 15:26:45 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[LicenseKeeper]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=408</guid>
		<description><![CDATA[
100% of LicenseKeeper sales on January 20th, 2010 will be donated to Doctors without Borders to help the people of Haiti through their time of crisis.
You can see all 145 Mac and iPhone developers that are donating their sales to help too.  
If you don&#8217;t need any software, please consider helping in some other [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.indierelief.com/"><img src="http://outerlevel.com/images/indieRelief-Haiti.png"/></a></p>
<p>100% of <a href="http://outerlevel.com/licensekeeper/">LicenseKeeper</a> sales on January 20th, 2010 will be donated to <a href="http://www.doctorswithoutborders.org/">Doctors without Borders</a> to help the people of Haiti through their time of crisis.</p>
<p>You can see all <a href="http://www.indierelief.com">145 Mac and iPhone developers that are donating their sales to help</a> too.  </p>
<p>If you don&#8217;t need any software, please consider <a href="http://www.google.com/relief/haitiearthquake/">helping in some other way</a>. </p>
<img src="http://feeds.feedburner.com/~r/OuterLevel/~4/WMjzaZKWjGw" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>LicenseKeeper 1.5.4</title>
		<link>http://feedproxy.google.com/~r/OuterLevel/~3/j_bRipEJVLk/</link>
		<comments>http://outerlevel.com/blog/2010/01/18/licensekeeper-1-5-4/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 18:54:41 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[LicenseKeeper]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=404</guid>
		<description><![CDATA[LicenseKeeper 1.5.4 has been released.
This free update fixes a frequent crash and improves support for various email formats and encodings. You can read the full details in the Release Notes.
Use &#8220;Check for Updates&#8221; under the main LicenseKeeper menu or download it directly from here.
You can also follow @licensekeeper on  to keep up on the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://outerlevel.com/licensekeeper/">LicenseKeeper</a> 1.5.4 has been released.</p>
<p>This free update fixes a frequent crash and improves support for various email formats and encodings. You can read the full details in the <a href="http://outerlevel.com/licensekeeper/release-notes.php">Release Notes</a>.</p>
<p>Use &#8220;Check for Updates&#8221; under the main LicenseKeeper menu or download it directly from <a href="http://outerlevel.com/downloads/LicenseKeeper.zip">here</a>.</p>
<p>You can also follow @licensekeeper on <a href="http://www.twitter.com/licensekeeper"><img src="http://twitter-badges.s3.amazonaws.com/twitter-c.png" alt="Follow LicenseKeeper on Twitter"/></a> to keep up on the latest news.</p>
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		<item>
		<title>LicenseKeeper 1.5.3</title>
		<link>http://feedproxy.google.com/~r/OuterLevel/~3/7JyIGG3s6es/</link>
		<comments>http://outerlevel.com/blog/2009/12/15/licensekeeper-1-5-3/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 15:17:33 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[LicenseKeeper]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=402</guid>
		<description><![CDATA[LicenseKeeper 1.5.3 has been released.
Use &#8220;Check for Updates&#8221; under the main LicenseKeeper menu or download it directly from here.
This update fixes the source of the most commonly reported crashes as well as a bug in the new MacUpdate Promo file import.
You can read the full details in the Release Notes.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://outerlevel.com/licensekeeper/">LicenseKeeper</a> 1.5.3 has been released.</p>
<p>Use &#8220;Check for Updates&#8221; under the main LicenseKeeper menu or download it directly from <a href="http://outerlevel.com/downloads/LicenseKeeper.zip">here</a>.</p>
<p>This update fixes the source of the most commonly reported crashes as well as a bug in the new MacUpdate Promo file import.</p>
<p>You can read the full details in the <a href="http://outerlevel.com/licensekeeper/release-notes.php">Release Notes</a>.</p>
<img src="http://feeds.feedburner.com/~r/OuterLevel/~4/7JyIGG3s6es" height="1" width="1"/>]]></content:encoded>
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		<title>LicenseKeeper Helps Disaster Recovery</title>
		<link>http://feedproxy.google.com/~r/OuterLevel/~3/jnNWk17hMJw/</link>
		<comments>http://outerlevel.com/blog/2009/10/12/licensekeeper-helps-disaster-recovery/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 15:20:50 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[LicenseKeeper]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=399</guid>
		<description><![CDATA[Disaster struck for Michael Evans:
This week disaster struck and it was all of my own making.
Michael inadvertently deleted all the files off his MacBook Pro forcing him to have to rebuild his system from scratch.
But thanks to practicing safe computing with backups and running LicenseKeeper, Michael was able to recover his data and successfully rebuild [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://macoldie.silvermac.org/2009/08/carbonite-falls-at-first-hurdle.html">Disaster struck for Michael Evans</a>:</p>
<blockquote><p>This week disaster struck and it was all of my own making.</p></blockquote>
<p>Michael inadvertently deleted all the files off his MacBook Pro forcing him to have to rebuild his system from scratch.</p>
<p>But thanks to practicing safe computing with backups and running <a href="http://outerlevel.com/licensekeeper/">LicenseKeeper</a>, Michael was able to recover his data and successfully rebuild his system.</p>
<blockquote><p>Fortunately, I did have backups for all my data and my OS X disks were on hand (I now know why I&#8217;ve been carrying them around for years)&#8230; I had quite a bit of fiddling to do, including re-entering registration codes. Fortunately I run the excellent LicenseKeeper software so I had everything in one place.</p></blockquote>
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		<item>
		<title>LicenseKeeper 1.5.1</title>
		<link>http://feedproxy.google.com/~r/OuterLevel/~3/Vd8f0o3xGbU/</link>
		<comments>http://outerlevel.com/blog/2009/10/01/licensekeeper-1-5-1/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 15:36:49 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[LicenseKeeper]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=397</guid>
		<description><![CDATA[LicenseKeeper 1.5.1 has been released.
Use &#8220;Check for Updates&#8221; under the main LicenseKeeper menu or download it directly from here.
This update fixes the blurry source list icons bug, improves serial number scanning, adds the ability to import and export multi-line values to CSV text files, and allows merge XML imports with your existing data.
You can read [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://outerlevel.com/licensekeeper/">LicenseKeeper</a> 1.5.1 has been released.</p>
<p>Use &#8220;Check for Updates&#8221; under the main LicenseKeeper menu or download it directly from <a href="http://outerlevel.com/downloads/LicenseKeeper.zip">here</a>.</p>
<p>This update fixes the blurry source list icons bug, improves serial number scanning, adds the ability to import and export multi-line values to CSV text files, and allows merge XML imports with your existing data.</p>
<p>You can read the full details in the <a href="http://outerlevel.com/licensekeeper/release-notes.php">Release Notes</a>.</p>
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