This is one of my shorter vidcasts, but an important one none the less. As your business grows and you start working with bigger companies, they are going to expect more from you than just a few emails and a contract. One essential element bigger clients expect is a formal proposal. If you have never written one of these, it can be a bit intimidating.

Waiting until you have a big name client ask for a proposal is a bad time write your first proposal.

Do yourself a favor and write a few practice ones first. Writing these practice proposals is a great way to learn what is expected in a proposal, feel more comfortable writing them, and maybe even get a job or two.

Writing these first few practice proposals will be time consuming, I can promise you that it will be well worth it. Not only will this skill help you land bigger clients, but it will probably help you land smaller clients too. Think about it, if you are after a small $2,000 job and you submit the client a well written, formal proposal, and all the other applicants just send in an email; who do you think the client will pick?

Just some thoughts I had today. What do you think?

1. Building a Resource Library

You know all those amazing Photoshop textures, brushes, patterns, and backgrounds you see floating around the web? Many of then are made with nothing more than a digital camera and a eye for design. If you are reading this post, I assume you have both. Take your digital camera with you on any outing you go. You never know when you might find a cool texture or something that could make for a useful Photoshop brush. Need a specific hand drawn doodle for your design? Do it DIY style with a pencil, paper, and your camera!

2. Cataloging Colors and Pallets

It seems to me that there are few places to find better color combination than in nature. Of course, if you are trying to build a website full of hot pinks and electric limes, you may need to look elsewhere. That said, I constantly stumble across colors in nature that I think are amazing. Have you ever seen a birch forest? It is an amazing combination of colors. Fall is an especially great time to take your camera out doors to find great colors. Save these photos for reference later or build and save color pallets in Photoshop right away.

3. Ghetto Screenshots

If for whatever reason you can’t get a screen shot of your site in a certain browser or on a computer, use your digital camera to snap a picture. Obviously this won’t be accurate interpretation of the website, but it should convey any major visible problems. This is especially handy when your clients are just to computer illiterate to figure out how to take screen shots. Most people these days at least know how to take a digital picture and upload it.

4. Creating Your Own Stock Photography

Not that good stock photography is really expensive these days, but why pay for something you could create yourself? Obviously you can’t recreate every image on a stock site, otherwise you would probably be a photographer. But even a amateur with a point and shoot digital camera can create some of the pictures I see on stock sites. Being able to say you not only designed a site, but also did the photography for it isn’t something a lot of designers can say.

5. Backup Printed Documents

While many printers these days come with scanners, not everyone has one. If you are one such person, try using your digital camera as an alternative to a scanner. Before I had a scanner, I used my digital camera to photograph contracts, business cards, and other important documents. I would save them on a separate hard drive from the originals as a form of backup. This method also means you can setup an online fax account and move your business into the 1980’s. This is also another great method for getting signed versions of your contract back from clients without a scanner/fax.

My 5 Favorite Digital Cameras

I used to work as a travel writer who reviewed travel gear. As a result, I have seen and tested my fair share of digital cameras. Not to mention that I used to be a professional photographer before I got into design. I have done everything from high volume photography to print magazine work. I bring this up simply because I don’t want you to think I am shamelessly adding some affiliate links for the hell of it. These cameras are really ones that I think are great for designers and creatives.

1. Olympus Stylus Tough-6000 10 MP Waterproof Digital Camera
This is my favorite one for the simple fact that it is waterproof. I do a lot of watersports and outdoor activities, so this is super useful to me. But, even if you aren’t really into outdoor stuff, this is still a great camera. It offers WAY more protection than your basic digital camera. It is shockproof, crushproof, freezeproof, and waterproof. What does that mean? Basically, it means short of dropping it from and extreme height or driving over it, there isn’t much you can do to make it stop working.

Other digital cameras I recommend include:

2. Nikon Coolpix S70 12.1MP Digital Camera
“The Coolpix S70 introduces Nikon’s newly developed 3.5-incg Clear Color OLED Display with refined touch control that offers a new level of intuitive fingertip shooting control and a variety of exciting playback options.”

3. Sony Cyber-shot DSC-TX1/H 10MP
“The sleek DSC-TX1 incorporates the “Exmor R” CMOS sensor and boasts stunning low-light performance, reducing grain by more than 50%, even without a flash. High speed burst captures 10fps without distortion and expansive Sweep Panorama shots are easy to achieve with press and sweep motion. Control it all with its 3-inch touch screen LCD.”

4. Sony Cyber-shot DSC-W290 12.1 MP
“The Sony Cyber-shot DSC-W290 digital camera features Intelligent Auto mode, a 28mm wide-angle lens, automatically detects 8 scene conditions and selects the appropriate camera settings. Face Detection captures faces more naturally and helps prevent blur. Also, now record high-definition videos in 720p HD and enjoy your memories on your HDTV. ”

5. Canon EOS Rebel T1i 15.1 MP
“Canon’s new EOS Rebel T1i is packed with features, both refined and new. In addition to its admirable performance with an all-new 15.1 Megapixel Canon CMOS sensor, DIGIC 4 Image Processor, a 3.0-inch Clear View LCD with anti-reflective and scratch resistant coating, and compatibility with the EOS System of lenses and Speedlites, the EOS Rebel T1i adds remarkable Full HD video capture at resolutions up to 1920 x 1080.”

Digital Photography Resources

Want to learn a little more about digital photography before you invest in a new camera or buy a digital SLR? That is totally understandable. Lucky for you, there are a number of really great sites that teach even the most novice photographer how t create and capture outstanding images. Below is a list of a few of my favorite:

Photo TUTS+ - Nice site full of all kinds of tutorials and a next to no product reviews, which is nice.

Digital Photography School - This website covers every area of digital photography from tutorials, to reviews, to professional advice.

Which one is your favorite?

This is one of my longer videos, so i will let it do most of the talking. No reason to bore you with a long video and a long post!

I’ll be honest, until recently, I knew very little about what I should be doing as far as bookkeeping, banking, and taxes go as a freelancer. I think it is safe to say that many freelancers feel this way. If you don’t, then you are a rare breed of super freelancer. Over the last few weeks however, I sought out to find an affordable and helpful CPA t help me get books in order.

In a 15 minute conversation with my CPA, I learned more than I had in 10 years of self study on the topic.

If you think hiring a CPA is to expensive, let me just say that its not. On top of that, it is money VERY WELL spent. Most CPA’s that specialize in working with small businesses and freelancers generally charge $50 to $75 a month for book keeping. Payroll services can usually be added for an additional $50 to $75.

If you have any questions about money and freelancing, I strongly encourage you to watch this video and seek out a local CPA in your area.

A few weeks ago I was lucky enough to listen to @CarlSmith talk at a local design group meet up I attended. If you aren’t familiar with Carl, he works at wicked cool company called nGen Works and is the mastermind behind Happy Webbies. But, enough about that guy…

Being the big usability expert that he is, he constantly mentioned getting feedback from his “pool of people” on various topics. He would poll the audience, so to speak, to see what the majority of people thought about a company name, a usability feature, layout, etc.

What an awesome idea I thought!

Now I can have a way to prove clients wrong when they are being idiots!

Ok, so there’s more to it than that, but that is certainly a perk. Whats great about this idea is that’s free to do and can do wonders for your work. Find as many people who are willing to give you feedback from time to time and add them to a list. Don’t just limit yourself to the design community though. In fact, the more your each outside of the community the better. It seems that a more diverse list of people from different backgrounds, ages, and internet skills would really improve the quality of feedback you get.

So, that’s it in a nutshell, watch the video for more details and share your comments below!

Last week I talked a little bit about the importance of joining social media design sites like Behance and such. This got me thinking abut how to decide what work to put up on these sites. After all, if the point in joining these sort of sites is to get more work, it only makes sense that you should only post your best work on them.

That seems easy enough.

But, if you are anything like me, you constantly seem less than impressed by work you have done in the past. I’m always improving my skills as a designer, so I tend to look at my older work as sub par. No matter how good I may have thought the design was at the time, in retrospect I hate it.

That isn’t to say its a bad design now, I just seem to see all the flaws in it and how better it could be if I were to redesign the site today. So, how do you get over this dilemma?

The first place to start is just post what you think is the best of your worse work. The other is to poll random people or fellow designers. By polling non-creative types you can get a sense of what work of yours potential customers may be impressed with. By asking fellow designers, you are getting creative feedback that could help you improve your skills over time. Getting feedback from designers who you respect can really help you step up your game and become a better designer.

Portfolio Review Resources

Sometimes it is a lot harder than one might think to get feedback on their design. Lucky for us, in this digital age, there are a number of sites that can provide you with feedback on your design. It is important to note that you should take any feedback you get on your design on these sites with a grain of salt. There is no telling the skill level of a person based on their feedback. I mean, do you really want to take the advice of someone who designs things in MS Paint? Ok, maybe that’s a stretch, but you get the idea.

Concept Feedback
Concept Feedback is a nice site that practically guarantees you will receive feedback on your design within a day or two of posting. It’s a great place to hear what other creatives think about your work.

Design Critique
Uses Twitter as a tool to get reviews for your site or design. Seems ok, but reviews are limited to 145 characters.

Feedback Army
This website cost money, but is pretty affordable. It is more based on usability, but seeing as how usability and good design go hand and hand, it seems like the site could be worthwhile.

How to Self Review

If for whatever reason you don’t want a public review of your portfolio or just can’t get any decent feedback, don’t fret. Self evaluation of your portfolio isn’t terribly complicated. I usually just ask myself a few questions when deciding what work to publish in my portfolio and online networks.

1. Does this design showcase my skills? - Ok, this one is kind of a given, but it’s still important. Don’t just add stuff to your portfolio for the sake of filling it up. Less is more in this case. It seems to me that 3 amazing designs are far better than 10+ sub-par designs.

2. What does the live version of this site look like? - Double check that your clients are still using your theme or that they haven’t broke it. If a would be client visits a site in your portfolio and its all jacked up thanks to your idiot client, it could reflect badly on you.

3. Is this a big name client? - A big name client can do wonders for your portfolio. Even if it’s a sub-par design, most people will overlook that aspect and just be impressed that so and so thought you were good enough to work with.

4. Do I want more work like this? - I think it is important to show off websites you enjoyed working on. For one, this will show through in the design. Second, it could lead to more similar work. Why not try to get jobs you actually like?

5. Does this design need explanation? - Sometimes a design can just need an explanation. Not because its a bad design, but some circumstances just call for it. These sort of designs probably aren’t the best ones to add to your portfolio.

I’m all about customer service. I have kind of taken on the Zappos philosophy when it comes to that area. I constantly go above an beyond to help my customers out. Rather than just give them design advice, I also help them with their business and marketing for free. I’m around to answer any of their questions five days a week and sometimes on the weekends. I make small changes to the site for free and a lot of other things that I could easily charge for.

Normally this isn’t a problem. But, it got me thinking, where does this sort of customer service stop?

Obviously major design and development things are going to cost the client extra. I guess more of what I am questioning is the back and forth changes? The little things that add up fast and make me feel like I’m being taken advantage of.

If, like me, you do all these sort of little things for free, when do you say that you will have to start charging for them? Better yet, how do you explain to your client that you’ll have to start charging them for it after doing it for free for so long?

Obviously you can setup guidelines in the contract, but I don’t like being restricted like that. I guess it’s just a slippery slope either way you look at it if you want to do business this way. That said, I have found that by doing business this way I have been getting a lot more repeat work from clients. Even before I finish one project for them They ask me to start on another one for them.

So, I guess there is something to be said about this business model.

My buddies over at 45 Royale worked on a project called Screenr. Basiclly, Screenr is a online screencasting tool that allows you to sign up with just your Twitter account. You can then create five minute long screencasts and share them on Twitter or just use the permalink created to share with others.

I’ll admit, at first I wasn’t very impressed with Screenr. Not because it wasn’t usable or functional, but because I didn’t really see the point in creating screencasts to share on Twitter.

My love for screencasting came one day when I had a client who was new to Wordpress and wasn’t very internet savvy. After a handful of support calls that were very basic Wordpress functions, I decided to create a simple screen cast for the client. The screencast walked the client through how to use the theme specific features as well as some basic Wordpress functions.

I have not had a support request from that client since then.

Normally I used to walk clients through how the theme worked over the phone. They would write notes and learn how things worked. No doubt they would forget much of what we went over on the phone as soon as we hung up. The beauty of these screencasts is that they have them to view any time. So, if a month after they have tweeked their theme they decide they want to change something; rather than call me, they can check the screencast first.

I also use these screencasts to talk to my developers and explain to them how I think the theme should work or what some parts of the design may be. I’ll share one of these videos below in case you are interested in seeing it.

Talking Shop - Episode 12

Like it or not, the age old bit of Kevin Costner wisdom, “if you build it, they will come”, couldn’t be more untrue for the designers portfolio site. Hoping that a potential client finds your needle in a haystack portfolio site out of the clear blue is idiotic at best. Obviously, some good SEO and online advertising can help, but that’s still far from a good start.

So, how can you resurrect your dying portfolio website?

You don’t.

That’s right, you don’t.

Rather than trying to give life to a dying breed, why not create your own superhuman soldiers to find clients for you? And by superhuman soldiers I totally mean join design oriented social networks.

Why Join Design Networks

The better question here is why wouldn’t you join these design oriented social networks? By not joining social sites like Behance, Flickr, and DeviantArt you are cutting back the number of potential clients that could see your work by over 50% or more. OK, so I made that number up, but I’m sure its more than accurate.

By showcasing your work on all of these other social sites, you are increasing your chances for clients to see your work and in turn, contact you for paying work. Even posting your work on stock sites is a way for clients to to find you. I have hired several designers and illustrators over the years that I have found through stock sites. This is not an uncommon way for clients to find designers. It happens all the time.

Your Thoughts?

What do you think about all this? Im sure many of you would like to share your two cents and I encourage you to do so. I also encourage you to share the social sites that you are a part of. Feel free to add links!

What do you think of these designs and this style? Which one is your favorite?

1. MashKULTURE

2. Snook

3. Simple Type - Free Template

4. Astheria

5. Teenage Engineering

6. Corporate Risk Watch

7. Five Simple Steps

8. Typojungle

9. CFO Registry

10. Minimalsites

11. Life of my Story

12. Information Architects

13. 3 Rings

14. HUGE

15. Frank Chimero

16. Kyle Steed

17. If You Could

18. Hellonoam

19. Somme

20. Internet Gentleman

21. Iconwerk

22. Reform Revolution

23. Book Cover Archive

24. Distrop

25. Deskography

26. Pro Theme Design

27. Iokon Media

28. A Way Back

29. Design Intellection

30. Capitol Circle

31. Christos B

32. Art Expo New York

33. One by Four

34. Brian Hoff

35. Purple Raincloud

36. GOOD

37. Poccuo

38. SiteInspire

39. Nosotoros

40. Hex

41. Sans Lux

42. AdLucent

43. Marten de Jongh

44. Anebstar

45. Mission Bicycle

46. The Post Family

47. Fusion Ads

48. Ostmodern

49. Clicwerk

50. 508 Switch