OUTlookPH

New Billboard of Sexy Solutions on EDSA

2012-01-08T19:53:00.002+08:00

Billboard of Sexy Solutions in EDSA Boni Avenue, Mandaluyong.

2011 Remembered As The Year Of Philippine Volcanoes' EDSA Billboard

2011-12-18T07:34:00.002+08:00

Ladies and others were overjoyed to wake up one day in July 2011 to behold the sight of the Philippine Volcanoes in their underwear and larger than life on EDSA Guadalupe. Such an impact could not go unnoticed and soon, two Metro Manila mayors had the material removed.

The year 2011 shall indeed be remembered as the year of the sexy Bench billboards with the Philippine Volcanoes. Shown here are the rolled down tarpaulins on July 17, 2011.

OAAP Has New Officers for 2012

2011-12-14T07:31:00.001+08:00

Hard Rock Cafe, MAKATI, December 12, 2011 - The Outdoor Advertising Association of the Philippines, in its 4th General Membership Meeting and Christmas Party, elected new directors for the year 2012.

Elected as directors were:

Joevy Bacolcol - United Neon
Norman De Leon - Summit Outdoor
Danny Adapon - Luneta Advertising
Ed Acosta - EDA Billboards
Danny Sembrano - Parkads
Delia Magtoto - DDBS
Ramil Gutierrez - Sights and Sites
Bobot Sto. Domingo - Bilbord Etc.
Frank Abueva - Advertising Associates

Directors are to elect among themselves who will be the designated officers.

Belo Material Goes Up On EDSA Boni

2011-12-11T08:41:00.003+08:00

Installed yesterday at 6 a.m. Belo Christmas promo material.

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Saying Goodbye To Sexy Billboards On EDSA

2011-11-23T12:14:00.006+08:00

Metro Manila will soon see less of sexy billboards on EDSA because it has been determined by advertising practitioners from various sectors that images for outdoor billboards shall now be of General Patronage standards.

This was emphasized during the recent forum entitled “THE CHILD & MEDIA: RESPONSIBLE COMMUNICATION, Regulation and Self-regulation” which brough together the Ad Standards Council, the Philippine Association of National Advertisers (PANA), the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), and the Association of Accredited Advertising Agencies (4A’s).

The forum was spearheaded by the Committee on the Special Protection of the Child (CSPC), through the Philippine Association of National Advertisers (PANA) and held on October 20, 2011 from 8:30 A.M. to 5:00 P.M. at the UNILAB Bayanihan Center, Pioneer Street, Bo. Kapitolyo, Pasig City. Participants came from the broadcast, print and digital media sectors, advertisers sector, advertising agencies, the academe, and other stakeholders in the advertising and marketing communications industries. The objective of the forum was to orient media practitioners as well as those who participate in communicating messages through media on the laws, rules and regulations for the protection of the child and how they apply and have an impact on media and communication. Included in the topics were the self-regulatory rules and regulations that are observed in the concerned industries.

While the forum covered all aspects of media, it was good to note that there were changes put into effect in the realm of outdoor advertising and the controversial sexy billboards of EDSA.

Globe Takes Key Position On EDSA Southbound

2011-11-16T05:17:00.003+08:00

Globe Telecom takes a key position billboard on EDSA Southbound between Shaw and Boni Avenue. Area is one of the most favorable sections of EDSA as traffic builds up due to buses unloading passengers at Boni Avenue area.

Staying Relevant via Social Media

2011-11-08T15:41:00.001+08:00

You’re missing out if you’re not on Facebook.

This is true not only of trend and social acceptance-conscious adolescents, but also of multinational companies. If you’re a multinational, a medium-scale enterprise or even a mom and pop, you’re missing out on millions of potential leads and customers if you are too apprehensive in trying social media.

For the past five to ten years, the Internet has proven to be a place where interesting content, and marketing campaigns can go viral in a matter of hours. Today, with the social-centric structure of the Internet, companies now have a whole slew of platforms to use for their marketing campaigns. From the way search is structured on Google, and down to the mega-enterprises of Twitter and Facebook, new avenues to be seen and heard are at anyone's grasp.

Viral campaigns are basically a matter of finding the right strategy. The first step is to know your market. In the first place, find out what works for the demographic you want to zero in. For example: Twitter may work in the US or in Manila, but it may flop in the provinces. Facebook, on the other hand, seems to be a universal medium for the moment.

As they say, keep up or lose out. If you fail to keep up with trends, the best that could happen to you is a popularity lag. The worst? Try extinction and obscurity; exactly like the dinosaur.

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Photo Credits: Earn Online Money

KFC Is Also Present On An EDSA Billboard!

2011-11-03T05:45:00.002+08:00

KFC also shows itself as being present OOH-wise with this billboard on EDSA Pioneer for its latest offering of Zinger Double Down.

Usapang Billboard at Bob's Makati

2011-10-28T05:38:00.000+08:00

Outdoor Advertising industry players gather at the very first Kapihan sa Bob's Makati : Usapang Billboard. The Kapihan discussed various trends which are taking place in the out-of-home media industry in terms of technology and in terms of business.

The event was done in KKB breakfast fashion. No registration fee charged.

The First Ever Kapihan on Billboards!

2011-10-24T09:18:00.001+08:00

The Philippine Center for Out-Of-Home Media Research and Science invites outdoor media practitioners to the first ever:

Kapihan sa Bob's (Makati) - USAPANG BILLBOARD

8:30 am, October 27, 2011, Thursday

Bob's Restaurant, De La Rosa Street corner Gil Street, Makati City

PhilCOuRSe Executive Director, Lloyd Tronco, will provide updates and insights on how the OOH market is moving and how advertisers and media agencies are preparing for the change.

No Registration Fee!

KKB a la Carte breakfast will be served (pay for your own order)

Please note that the venue seats 50 people comfortably. We prefer that you signify ahead of time if you are coming and come early. The venue is a split-level restaurant and we will be occupying the upper level. If you do not register, we might not be able to reserve a seat for you at the upper level.

Register your attendance on Facebook at http://www.facebook.com/event.php?eid=176816869070736

Add PhilCOuRSe as a friend on FB at http://facebook.com/philcourse.ph

Trump Towers Over Forbes Via an EDSA Billboard

2011-09-26T05:50:00.002+08:00

Real estate tycoon Donald Trump now has the best view of the metropolis being perched on a billboard overlooking nothing less than the posh enclave known as Forbes Park. Positioned on one of the most strategic billboard spaces on EDSA, Trump is the latest partner of local real estate outfit, Century Properties, for an exclusive condo project at the Makati-Kalayaan area billed as the Trump Towers.

Trump's northbound billboard is the flipside of the billboard of Piolo Pascual for sister project Acqua. This placement has taken the place of the environment friendly billboard of Coca-Cola.

Environmentally-Friendly Billboard on EDSA being Dismantled

2011-09-22T07:16:00.001+08:00

This was taken on September 21, 2011. Workers are perched on the billboard removing the numerous teaplants installed to comprise the Coke billboard on EDSA.

Recap of 2011 OOH Events in the Region

2011-08-26T05:18:00.000+08:00

February 22 to 25, 2011

Digital Signage Expo 2011

The world's largest international trade show and conference dedicated to digital signage, interactive technology, and Out-of-Home networks. This IS THE Show!

52nd Annual Conference of FEPE
Madrid, Spain

June 22 to 24, 2011
The 3rd Shanghai International Digital Signage Show 2011

China's largest trade show and conference dedicated to digital signage & DOOH industry, creates an effective platform of showcasing, networking, education, idea sharing and market trend understanding to digital signage world, The No.1 choice to expand your DS related business in world’s largest market.

Venue: INTEX Shanghai (77 Xingyi Road)
No. of Exhibitors (expected) : over 170 companies，including 60-80 oversea companies
No. of Visitors (expected) : over 13000，including 3000-5000 oversea visitors
Concurrent Events:The 3rd Shanghai Int'l Digital Signage Forum DS Awards 2011

China Gets A Bite Of The Big Apple!

2011-07-28T21:33:00.002+08:00

Xinhua Gets Billboard at Time Square: Let the Reeducation Begin!

Posted on July 27, 2011 by HZ

YOU THOUGHT YOU knew a thing or two about China, right? That, for example, it was a communist dictatorship that censors news and spreads propaganda? A violent regime that tortures and executes its own, peaceful citizens in political campaigns? A regional aggressor that is building a formiddable military? Well, Xinhua, the official newsagency of the Chinese Communist Party (CCP), is here to tell you that you got that all mixed up. And they will be telling you that, every day until you learn, with a prominent billboard in Times Square very soon.

The Chinese regime's Xinhua news agency is leasing one of the most prominent advertising spaces at the iconic landmark. A new LED sign, 60 feet high by 40 feet, will replace the decade-old HSBC bank sign on the building at the northern anchor of the district by next Monday.

(Photo: The HSBC sign on 2 Times Square will soon be replaced by a Xinhua billboard. new-york-pictures.com)

Xinhua, a state-owned "news" organization, has been called the "World's Largest Propaganda Machine" by Reporters Without Borders.

The New York Times reported:

Reports by Xinhua on topics like Taiwan and Tibet, which are of considerable political concern to its government bosses, are not necessarily known for being objective.

But "not necessarily known for being objective" is a vast understatement. Xinhua is the leader of news agencies in China—in censorship, propaganda, and overall "thought management."

When Jiang decided to launch a persecution against the spiritual practice Falun Gong in mainland China in 1999, Xinhua was his main tool for the mass propaganda campaign that followed. Between 70 and 100 million Chinese people who followed the practice at that time were denigrated in bilious and hateful terms. The propaganda was a crucial part in the dehumanization of practitioners, and paved the way for violent persecution.

Xinhua had played a role in previous political campaigns, too, of course, many of them also violent. Apart from agitating for hatred, however, Xinhua is also a broerk for the more mundane lies of everyday Chinese life. What would a dictatorship be without lies, after all?

When the 2003 SARS outbreak coincided with the transition of power from former communist leader Jiang Zemin to Hu Jintao, Xinhua chose to keep quiet for much of early stages of the 2003 SARS epidemic, resulting in delays in efforts to control the epidemic.

When Western media such as CNN and BBC reported on Chinese police opening fire on Tibetans in 2008, Xinhua said that they had misrepresented the events by cropping the news photos "improperly." One such cropping lesson (see photo on the right), as demonstrated by the Chinese embassy, cropped out a knife-wielding protester (top-right corner) when Chinese officials realized that he was a Chinese policeman dressed in Tibetan clothes.

When Xinhua was designated the official source for reporting on the recent "Arab Spring" uprisings, Xinhua showed how Egyptians were anxious to end the "riot" and get back to normal life and published a series of photos showing how violent the civilians were in overthrowing their dictator.

And now, Xinhua is officially moving to the West.

Xinhua set up an office at Times Square in May at 1540 Broadway, introduced a 24-hour English-language broadcast service last year that seeks to reach 50 million viewers around the world, and soon it will have a Times Square advertising spot alongside those of American insurance company Prudential, Coca-Cola, Samsung, and Hyundai.

A media researcher from Hong Kong Universtiy, David Bandurski, said:

China sees the creation of a positive international image as the last major hurdle on the road to superpower status.

And the communist leaders will do this in two steps, as specified by Information, a Danish newspaper that obtained secret documents from Party Central:

A positive outlook on China will be disseminated through a comprehensive campaign to fight what Beijing sees as a Western smear campaign against China. At the same time, it must be prevented that critical voices and critical news reports find their way to foreign media columns.

As communist voices shift westward, Americans, are you ready to be mass educated—Xinhua-style?

The Elements of the Coke Environmentally Friendly Billboard

2011-07-28T09:37:00.005+08:00

Shown here are the elements of the Coke environmentally friendly billboard:

The billboard is made up of tea plants, planted sideways into 1.5 liter bottles of Coke.

All these bottles with plants were hung on wires spanning the billboard. This is one neat EDSA Billboard.

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EDSA Billboards - PRESS RELEASE: Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled last 23 June the very first plant billboard in the country - an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference for the environment. The billboard now crowns the Adriano Building, between Buendia and Kalayaan Avenues in Makati City.

The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao says.

Billboards are ROLLED DOWN due to Typhoon Juaning

2011-07-26T21:45:00.001+08:00

EDSA Billboards ar ROLLED DOWN due to Typhoon Juaning. MMDA Chairman, Atty. Francis Tolentino checking if suppliers have rolled down their tarps.

Signal Number 2 hoisted over Metro Manila.

Ford Wall Sticker on C5

2011-07-26T15:39:00.001+08:00

Wall sticker execution for Ford Fiesta on C5.

New Billboard on EDSA of Century Properties

2011-07-26T02:29:00.002+08:00

Latest posting on EDSA for Century Properties. Billboard location : EDSA Adriano Southbound.

Aegis Media launches second OOH brand

2011-07-20T06:31:00.001+08:00

Aegis Media launches second OOH brand

By: Via afaqs, India

Published: Nov 30, 2010

AEGIS OOH POSTERSCOPE

India - Aegis Media's Posterscope Group has announced the launch of Brandscope, its second OOH agency in India to be headed by Fabian Cowan.

Brandscope launches with five clients, namely Indiabulls, Fin Air, Arcil, JK Paper and Kewal Kiran. More client announcements are likely to be made before year end.

Starting with a team of seven, Brandscope intends to expand the team to 18 in 2011. It will initially operate out of Mumbai, Delhi and Bengaluru, adding more centres as required.

Ashish Bhasin, chairman and CEO South East Asia Aegis Media and director of Posterscope Asia Pacific, said Brandscope is a unique proposition that puts the brand at the heart of an OOH solution.

"Until now, outdoor campaigns have been looked at from the media buying point of view, where there is a focus on who can provide cheaper media. But through Brandscope, the campaign will be looked at from the brand's premise. For example, we may do a soap-shaped hoarding for a soap brand to build that instant connect."

Brandscope is also being launched to handle conflicting businesses with Posterscope.

"It's been two years since Posterscope's launch and we're now handling approximately 55 clients. We'd like to expand our franchise now and one of the reasons is to handle conflicting businesses. There may come a point where Posterscope and Brandscope pitch against each other as well," Bhasin added.

Cowan's last assignment was at OOH Media in Mumbai as head of sales. He has over 15 years experience in media sales, sales strategy planning and business operations.

EDSA Billboard for Rent : Guadalupe Across Loyola

2011-07-13T20:17:00.002+08:00

This billboard in the Guadalupe area of EDSA Makati is now available. The size is 60x60 and proves to be a strategic location for big brands. This was earlier occupied by Flawless, then Belo, then McDonald's. Site becomes available by July 20, 2011.

Get this now as EDSA Billboards become scarce.

EDSA Cubao Northbound LED

2011-07-02T21:46:00.002+08:00

EDSA Electronic Billboard in Cubao area near Hypermarket.

Why Creatives Should Attend The 2nd Philippine Forum on Digital Out-Of-Home Media

2011-06-30T07:28:00.000+08:00

Media agencies, digital strategists and marketers, out-of-home media suppliers, and clients have been making a beeline in registering for the 2nd Philippine Forum on Digital OOH Media, which is slated on July 15, 2011 at the AIM Conference Center in Makati.

Given the limited seats available, the question now is, will creatives show up at this event which outlines the future, not only of out-of-home media but customer engagement as a whole?

Digital OOH is the ideal fusion of digital channels and out-of-home media. It has been touted as the third component of the "New Tri-Media" made up of internet, mobile, and digital signage (DOOH). As it is, DOOH was previewed as a pervasive medium in the movie, Minority Report, where John Anderton (played by Tom Cruise) walks through a corridor of digital and interactive signages.

Says Lloyd Tronco, Executive Director of the Philippine Center for Out-Of-Home Media Research and Science, "The medium is a totally different animal. An agency can't just edit down a TVC and slap it on digital signage. It just won't work. As such, creatives will have to learn the nuances of the medium in order for their work to shine".

The 2nd Philippine Forum on Digital OOH Media is an effort to bring together the thought leaders of this emerging channel. Joining the forum will be one of the founders of the Digital ScreenMedia Association, Bob Michaels, who will give the participants the insight on what's happening elsewhere in the world on DOOH.

To register, click: http://digitaloohforum.weebly.com

From October 2010 : Digital Marketing Thought Leader and Standout Strategist Jason Newport Joins Posterscope USA.

2011-06-29T22:14:00.001+08:00

Digital Marketing Thought Leader and Standout Strategist Jason Newport Joins Posterscope USA.

U.S. OOH Agency's Innovation and Consumer Insights Practice to be led by Former Managing Director of Omnicom's MobileBehavior

NEW YORK -- Posterscope, the leading Out of Home communications agency network, today announced it has named long-time emerging media innovator Jason Newport to the newly created position of SVP, Director of Technology & Convergence.

In his new role, Newport will be responsible for driving the development and growth of Posterscope's Hyperspace practice in the US. Hyperspace is a specialty discipline centered on leveraging insights to inform the design of compelling experiences among consumers and brands in a rapidly converging media world. Newport most recently founded and served as CMO and Managing Director of MobileBehavior, a strategic mobile marketing consultancy within Omnicom Group.

"Having Jason on board to develop and drive the integration of Hyperspace throughout our U.S. organization will further enhance the level of innovation we bring to each of our client solutions," said James Davies, Chief Strategy Officer for Posterscope USA and head of Hyperspace UK. "Jason's entire career has been about breaking new ground and finding new ways to connect brands with consumers via highly interactive multi-platform storytelling stitched by technology. His experience and vision fits beautifully with our objectives and those of our agency partners and brand clients."

Newport's appointment comes on the heels of two other senior level hires at Posterscope in recent months: Brigg Hyland as Chief Client Officer and Natalie Payne as Senior Vice President and Director, West Coast. These hires underscore the firm's commitment to building the industry's leading strategic planning communications firm in the Out of Home space that helps brands reach far beyond traditional Out of Home and into the fabric of the daily lives of consumers everywhere.

"I'm most excited about Posterscope's unique opportunity within a highly fragmented marketplace. The agency is already incredibly distinct in terms of scale and distribution, and Hyperspace will now power seamlessly integrated and highly innovative new solutions that leverage the agency's agility and ability to quickly activate real-world digital, social and mobile strategies for brands and consumers everywhere. We are leading the transformation of the industry and creating possibilities for brands to more deeply engage with consumers, allowing them to actively participate with campaigns in real-time and in the real world. Brands will now have the solutions and services necessary to reach consumers when the opportunity to be meaningful is optimized."

Before his role as founder and CMO at MobileBehavior, Newport was Senior Vice President and Partner at leading Omnicom public relations firm Fleishman-Hillard. During his tenure at Fleishman, he led the strategy development and activation of all youth-targeted efforts and directed programming across advertising, media, sponsorship and corporate communications. Under his stewardship, AT&T developed and brought to market a suite of youth mobile applications including MySpace Mobile, among the fastest-selling mobile applications in history.

About Posterscope

Posterscope USA, part of the Posterscope Worldwide Network, is the leading Out of Home communications agency offering a powerful combination of strategic insight, planning, buying scale and measurement that helps brands extract maximum value from OOH in a world of increasingly connected consumers. Specialized divisions include Hyperspace, the leading digital out of home agency, Modern Art, the production and project management service provider, and The Brand Experience, an experiential unit that integrates "live" experiences in the OOH space for true 3D communications. Posterscope's clients include Coca-Cola, Nokia, Pernod Ricard, Rayban, Nickelodeon, Vh1, Dunkin' Donuts, Adidas, Virgin America, Rums of Puerto Rico, and University of Phoenix. For more information about Posterscope USA, visit www.posterscopeusa.com, and for more on the Posterscope Worldwide network, visit www.posterscope.com.

Industry Standards : Understanding the Terms - Roll Up or Roll Down?

2011-06-29T06:49:00.005+08:00

The recent scourge of Typhoon Falcon has forced the outdoor advertising suppliers to roll-down their billboard tarpaulins. Ooops, wait a minute - is the term roll-down the exact term for temporarily ceasing the display of the billboard given the inclement weather?

There was a time when roll-up and roll-down meant quite the same thing. Owe it to the peculiarity of the English language where a 'fat chance' is practically the same as a 'slim chance', agencies, advertisers and suppliers usually get involved in a spat of miscommunications due to the ambiguity over "roll-up" and "roll-down". So, what is it then?

If you were to ask me, I would like to push for the agreement of all that "roll-down" would be the appropriate term for temporarily terminating the display, given inclement weather or, dare I say it...non-payment of rentals by clients. "Roll-down" is more appropriate because if translated to Tagalog, it would mean - "nakababa" which actually makes more sense, and denotes that the material is uninstalled.

"Nakataas" would conversely mean that the billboard panel is installed and "Rolled up", and that it displays the ad material.

Hopefully, this simple blogpost, if we keep on forwarding this will gain industry acceptance that "Roll Down" means "nakababa ang billboard" and also means that "walang display ang billboard".

Reminder : Please don't forget to register for the 2nd Digital OOH Forum on July 15, 2011 .
Click : http://digitaloohforum.weebly.com

A Question of Industry Standards

2011-06-28T07:26:00.004+08:00

In the next few posts, I will devote time and space to the latest standards in OOH Media. I grew up in the OOH industry where 6 months downpayment applicable to the last six months of the contract was the norm. Of course all of that has changed.

So, where are we at now? The next few posts will shed some light on the matter in view of the current 2011 industry scenario. :)