Outrider Search Marketing Blogtag:typepad.com,2003:weblog-13007642007-12-05T16:31:20-05:00TypePadGoogle's Paid Link Policy Has Too Much Graytag:typepad.com,2003:post-424297442007-12-05T16:31:20-05:002007-12-05T16:31:20-05:00Over the past few months, Google has been spreading word of its policy to penalize sites which pay for or sell links. Google software engineer, Matt Cutts, started out with a broad definition of paid links, but has been fine...Lisa Younghttp://outrider.typepad.com/outrider_search_marketing/2007/12/googles-paid-li.htmlSelling Links & PageRank Effecttag:typepad.com,2003:post-424028382007-12-04T08:00:35-05:002007-12-04T08:00:35-05:00I just read this posting by Matt Cutts at Google of how they want to remove paid links, which concentrate on paid posts / reviews on web sites. He uses a great example about brain tumors. Nothing like going for...Jeff Goreshttp://outrider.typepad.com/outrider_search_marketing/2007/12/selling-links-p.htmlFacebook User Data Serves as Goldmine for Microsofttag:typepad.com,2003:post-413516522007-11-09T17:39:42-05:002007-11-09T17:39:42-05:00Facebook has grown exponentially since it opened up to the general populace. It currently ranks as fourth on all websites worldwide with approximately 14.7 billion page views in September 2007. According to eMarketer, 12 percent in Latin America and Carribean,...Reem Abeidohhttp://outrider.typepad.com/outrider_search_marketing/2007/11/facebook-user-d.htmlCreating Evangelists for Your Brandtag:typepad.com,2003:post-412464042007-11-08T17:33:02-05:002007-11-08T17:33:02-05:00Creating Evangelists for Your Brand By Tarina Carr What is an Evangelist? If you were playing a word association game the first thing to come to mind is church, but in the world of search marketing and social media the...Tarina Carrhttp://outrider.typepad.com/outrider_search_marketing/2007/11/creating-evange.htmlA Diamond in the Roughtag:typepad.com,2003:post-412461262007-11-08T14:31:45-05:002007-11-08T14:31:45-05:00A Marketer's Guide to Social Bookmarking & Tagging SMX Conference - October 16, 2007 A Diamond in the Rough After a day-long focus on Digg.com, the Marketer's Guide to Social Bookmarking session finally discussed other social networking sites. To preface...Tarina Carrhttp://outrider.typepad.com/outrider_search_marketing/2007/11/a-diamond-in-th.htmlOnline Videos Watching to Increase Exponentially in 2011tag:typepad.com,2003:post-405423262007-10-22T15:23:16-04:002007-10-22T15:23:16-04:00Innovative new television sets are selling like hot cakes with price tags starting in the $1000 range. Features like High Definition Television (HDTV), high resolution and enhanced pixels are major selling points for buyers. This is a strong indication that...Reem Abeidohhttp://outrider.typepad.com/outrider_search_marketing/2007/10/online-videos-w.htmlBursting Your Internet Bubbletag:typepad.com,2003:post-403807722007-10-18T16:43:26-04:002007-10-18T16:43:26-04:00There has been of late, a little rumble about this Internet bubble bursting, with some trying to stir those deep down emotions that took many beers and a little therapy to suppress. Some of it has been thought through, some...Jeff Goreshttp://outrider.typepad.com/outrider_search_marketing/2007/10/the-bubble.htmlPlugging into a Niche Social Community is Like Putting on Your Best Fitting Jeanstag:typepad.com,2003:post-401415842007-10-12T16:50:47-04:002007-10-12T16:50:47-04:00While the growth of FaceBook and MySpace is still a phenomenon, there is a substantial fracturing of the social audience into niche communities. The buzz may send users to FaceBook and MySpace in droves, but do they stay? Do they...Lisa Younghttp://outrider.typepad.com/outrider_search_marketing/2007/10/plugging-into-a.htmlThe Role of Search in Reputation Managementtag:typepad.com,2003:post-397218762007-10-04T09:57:25-04:002007-10-04T09:57:25-04:00Reputation Management is known under many alias': brand management, crisis management, and more. Whatever your title for this topic, Joseph Cowan, Sr. Strategist from Outrider, made it very clear this is important! The presentation was full of "real-life examples" of...Valerie Andersonhttp://outrider.typepad.com/outrider_search_marketing/2007/10/the-role-of-sea.htmlKeynote - Deep Thoughts on the Internettag:typepad.com,2003:post-396489322007-10-02T08:41:46-04:002007-10-02T08:41:46-04:00Outrider welcomed Jordan Rohan, Managing Director for RBC Capital Markets to present the Keynote on Wednesday morning. I have seen Jordan speak before and I find his presentations interesting. They do jump around so you have to be in the...Jeff Goreshttp://outrider.typepad.com/outrider_search_marketing/2007/10/keynote---deep-.html