The crowd was a heady mixture of everyone seen around Whistler all winter: the ski pros from ski movies, the lifties and other customer services folk you made friends with, and a large number of long-term locals. For costumes, the gapers had emptied the Re-Use-it Centre, Value Village and the vintage-filled recesses of their parent’s wardrobes. All decades of ski garb history were covered: bright 70s one-pieces, big fur coats, lederhosen (they were once worn for skiing, right?) and plenty of 80s accessories.

Once up the mountain, the gapers shouted, jumped and cheered their way down the trails. At the Magic Castle a large crowd gathered to throw snowballs and try the children’s slides; a jump was built for entertainment (rumour had it the traditional pond skim wasn’t happening). Taking the chairlifts was a great way to chat to gapers: on Solar Coaster Express chairlift, I met a man in a scuba suit. “You see, I knew it would rain,” he said. He then explained that his flippers had little effect on how his swallow tail vintage board turned. “It rides just great,” he says, his voice a little muffled by his scuba mask. Beneath the chair you could hear the gapers below: “Ball! Ball! Ball! Catch the ball!” shouted a guy in spandex shorts—and just a smattering of chest hair—as he flung a football across the slopes.

Up the glacier it’s actually snowing. A man dressed for the office—tie, briefcase and thin shirt—shivered as the snow blasted through his quiff. He’s offered a warming drink by the sasquatch hunter sat next to him. “I’d better not, it’s my turn to put the baby down for her nap soon,” he replied. The sasquatch hunter wasn’t offended: “Look at that snowboarder!” he shouted, “he tumbled the entire slope!” And surely enough a snowboarder, tricked by the stickiness of the new snow, tumbled the zone head over feet over head. A group of skiers standing above a chute watched, before skillfully descending the exposure-heavy line.

Another skier dropped the small cliff next to Horstman T-bar; his skis were about two metres long and all of 6cm underfoot. Everyone on Glacier Express chairlift cheered. He stomped, raised both arms in triumph, then double-ejected from both bindings. “Those type of skis are really hard to butter,” my chair-buddy tells me.

At the end of the day many gapers chose to ski out, rather than download. Spring rains had washed the mid-mountain trails into a mixture of corn snow, rocks and ice, followed by crud, then grass and mud. Nobody cared. A small crowd of gapers waved banners reading “ski out or get out” and “download or die” as they shuffled, one foot attached to their snowboards, down the rainy mountain. I recognized the girl who’d taught my avalanche course; she leapt, with grace, over a grassy ditch on her Re-Use-It Center skis. She was followed by a man in furry pants listening to Metallica on a huge ghetto blaster. These diehards were cheered on by downloaders who passed overhead on Wizard Express chairlift.

At the base of Blackcomb mountain the gapers move to Merlin’s for caesars, beers and a party. I headed home, carrying my snowboard and soaked to the skin. As I walked down the trail, a fellow gaper grinned at me as he passed. He was wearing a huge baby-pink sombrero and pedaling vigorously on a tiny baby-pink bike designed for a five-year-old girl. This felt like the perfect end: every gaper was left with happy memories of the day, of winter, as well as with a renewed appreciation for technical outerwear.

Must be eligible to work in Canada.

Interested applicants can send their resume and salary expectations to jobs@origindesign.ca.

We would like to thank all applicants for their interest in this position; however only those who are considered for an interview will be contacted. No calls please.

“Photography in Whistler and the outdoor activities we love go hand in hand, just like the athletes and the equipment they use on the mountain. Documenting and sharing our adventures with others inspires us to be out in the mountains even more,” says Blake Jorgenson, Director of the event

The three-day field workshops run from September the 26–29 and include instruction from Blake Jorgenson, Paul Morrison, Eric Berger, Scott Serfas and Jordan Manley. The courses include daytime instruction and six evening presentations, where the photographers will share their favourite images and how they were created. The evening lectures are open to everyone.

For more information and to reserve a place, visit: http://whistlerphotosummit.com/

Whistler Blackcomb’s video reveals the mountain’s unique alpine experience as a place where ancient meets innovation: the dramatic volcanic landscape paired with the engineering feat of the Peak 2 Peak Gondola. Whistler Blackcomb: The Wonder Of An Alpine Summer is part of a larger integrated campaign for the summer featuring the headline: “It took prehistoric volcanoes, an ice age and some over achieving engineers to get it right”.

The #WhistlerUnfiltered campaign utilizes word-of-mouth marketing, building ambassadors who help raise Whistler’s profile by sharing their own Whistler stories, through Instagram images hashtagged #WhistlerUnfiltered.

 Our client, Tourism Whistler’s Vice President of Marketing Strategy, Louise Walker had this to say in a recent release: “We saw great success with our #WhistlerUnfiltered winter campaign. The use of consumer-generated images allows visitors to picture themselves in the moment. It made sense to continue to leverage the power of the people with our summer campaign.”  It was the stats she chose to release that are most compelling though, “Participation in the winter campaign in terms of the amount of user-generated content has completely exceeded our expectations. We had more than:

• 196,000 visits to the campaign microsite, exceeding our goal of 160,000; we had almost
• 25,000 unique contest entries, and were aiming for 19,800; more than
• 17,750 Instagram images were hashtagged, which far surpassed our goal of 10,000. In addition, more than
• 1,750 social shares of the campaign content generated almost 20,000 visits to the microsite

… all of this clearly demonstrates the power of social media.”

We’ll admit to the campaign needing a tweak or two for summer. In living and learning, we acknowledged our client’s need to still find a way to showcase the amazing professional photos and video (plus our friends at Switchback Entertainment, made us an awesome summer video that we were dying to get out to the customer).

So, for the summer campaign, we evolved the photo collection themes, capturing – and sharing – all that Whistler has to offer  in the themes of: mountains, the Village, lakes, valley, adventure, relaxation and events and but we enhanced it with professional curated material. As in the winter campaign, the consumer-driven content is used on the campaign microsite and in additional marketing materials. The top three images will be featured prominently on the microsite each week.

In support of the winter campaign, Tourism Whistler launched the ultimate winter contest. The winner of the grand prize, including flights and ground transfers, seven nights’ accommodation, new gear, a number of winter activities, lift tickets and gift cards is Brian Richards, of Massachusetts, who plans to visit Whistler in January 2014 with three family members to enjoy the prize package, valued at more than $19,000 CAD. In support of the summer campaign, the ultimate summer contest has launched with awesome summer adventure prizing. Go check it out, we’d love to see you here this summer.

On a final note on this campaign, we wanted to give a huge shout out to the Tourism Whistler Marketing Department for always being willing to try new things, take risks and push the boundaries. We’d especially like to thank their dedicated social media team of Feet Banks, Ainsley Barlow, Phillipa Campbell, Tania Music and Chantal Limoges (promotions)  for all their hard work executing this campaign all season long…and being willing to keep the conversation with their customers going. You guys rocked this.

The show focuses on Chris “Gunny” Gunnarson and his team at Snow Park Technologies (SPT). SPT is known for building the terrain parks at Winter X Games, the Burton U.S. Open and the Winter Dew Tour; they have created more than 250 competition courses in the past 16 years.

The Mountain Movers trailer has big machinery, loud expletives, dramatic music and a voiceover that explains: “They battle each other, as well as the elements, turning metal, wood and snow into something Mother Nature never even dreamed of.” The show fits well with National Geographic’s variety of reality shows, which include: Border Wars, Wicked Tuna, To Catch a Smuggler, Hell On The Highway, Doomsday Preppers, Alaska State Troopers, Locked Up Abroad and Nazi Underworld.

The quiet, technical world of snow grooming and terrain park building isn’t an obvious choice for a dramatic reality show, and it has some of the sportsports industry asking if this is really the best PR for our sport.

Brian Finestone of the Whistler Blackcomb Terrain Park and Bike Park thinks the show is a good thing:

“The fringe position of park builder has evolved from a quirky winter job for snowboarders into an industry. What was once a minimum wage job has acquired the 10,000 hours to be an expert in a new field within the ski industry. The inclusion of slope and skier pipe into the Sochi Olympics has pushed the Olympic count to 12 events for park riding disciplines, versus 10 in alpine racing: this Sochi PR is legitimizing our profession. Reality TV shows their subjects with the shiny bits as well as the bruises, but I guess having people talking about park building is better than operating unknown.”

Chris Gunnarson believes this show will increase snowboard participation:

“Growing snowboard participation is one of the pillars that Snow Park Technologies was founded on. We hope that bringing a snow-focused show to a major network will inspire people to try snowboarding, especially the teaching terrain efforts that we are working on with our resort partners.”

“We interact with skiing and snowboarding’s most elite athletes, in some of the largest resorts in North America. We build courses for the biggest events in winter action sports in scenic, remote and beautiful locations around the world—we really feel this show has a recipe for an exciting narrative that viewers will truly enjoy,” said Gunnarson.

Mountain Movers airs at 8pm E.T. on May 16th and May 23rd.

To see the episode teaser, as well as to get more information about Mountain Movers, visit: https://www.facebook.com/SnowParkTech?fref=ts

Read the rest of our interview with Chris Gunnarson at: [insert link to Outside Voice]

Mountain Movers: comment la nouvelle émission de téléréalité de National Geographic affectera les sports de neige?

Les bâtisseurs de parc de planche à neige acrobatique sont le tout nouveau sujet de la téléréalité que la chaîne National Geographic vient d’ajouter à sa collection. Remplie de personnages hauts en couleur qui s’expriment dans un langage encore plus coloré, Mountain Movers est une télésérie en trois parties sur l’industrie des sports de neige qui fera jaser.

L’émission met en vedette Chris « Gunny » Gunnarson et son équipe de Snow Park Technologies (SPT). SPT est réputé pour avoir construit les parcs de planche à neige acrobatique des Winter X Games, du Burton U.S. Open et du Winter Dew Tour. L’entreprise a créé plus de 250 circuits de compétition au cours des 16 dernières années.

La bande annonce de Mountain Movers contient de la machinerie lourde, des gros mots bien sentis, des musiques dramatiques et une voix hors-champ qui dit : « Ils se battent contre les éléments, entre eux, transformant le métal, le bois et la neige en quelque chose que Mère nature n’aurait même jamais imaginé ». L’émission s’insère naturellement dans la gamme des émissions de National Geographic qui inclut : Border Wars, Wicked Tuna, To Catch a Smuggler, Hell On The Highway, Doomsday Preppers, Alaska State Troopers, Locked Up Abroad et Nazi Underworld.

Le monde paisible et technique de l’entretien des pistes et de la construction de parc de planche acrobatique n’est pas un choix évident pour une émission de téléréalité dramatique, et certains acteurs de l’industrie se demandent si ce genre de télé fait une belle image pour les sports de glisse.

Brian Finestone de Whistler Blackcomb Terrain Park and Bike Park pense que c’est une bonne chose :

« Le job de bâtisseur de parc de planche acrobatique est passé d’emploi d’hiver pour planchistes marginaux à celui d’industrie. Ce qui était autrefois un emploi au salaire minimum est devenu un champ d’expertise nécessitant 10 000 heures dans un tout nouveau domaine de l’industrie du ski. L’inclusion du slope et skier pipe aux Jeux olympiques de Sotchi a fait grimper le nombres de disciplines à 12 pour la planche, contre 10 pour le skin alpin, une belle façon de légitimer notre profession. C’est sûr que la téléréalité montre les personnalités sous leur meilleur jour et aussi quand ça va moins bien, mais je pense que d’avoir du monde qui parle de parc de planche vaut mieux de travailler dans l’anonymat ».

Pour sa part, Chris Gunnarson pense que la série va augmenter la participation en planche à neige:

« L’augmentation de la participation en planche à neige est l’un des piliers de Snow Park Technologies. Nous espérons que le fait qu’un diffuseur majeur présente une émission axée sur la neige inspirera les gens à faire l’essai de la planche à neige, surtout à la lueur des efforts d’enseignement que nous faisons avec nos partenaires de stations. »

« Nous sommes en contact avec certains des meilleurs athlètes élite du ski et de la planche, dans certains de plus importants complexes en Amérique du Nord. Nous construisons des parcours pour les plus gros événements d’action en hiver dans les emplacements les plus beaux et les plus reculés au monde. Nous croyons fermement que cette émission contient les ingrédients d’une histoire excitante qui sera appréciée par les téléspectateurs » ditChris.

Mountain Movers est diffusé à 20 h HE, les 16 et 23 mai.

Pour voir l’épisode pilote et pour obtenir plus d’information au sujet de Mountain Movers, visitez: https://www.facebook.com/SnowParkTech?fref=ts

Lisez la suite de l’entrevue avec Chris Gunnarson à: [insert link to Outside Voice]

National Geographic’s reality TV show—Mountain Movers—focuses on the terrain park building crew at Snow Park Technologies (SPT). SPT is responsible for some of the most innovative terrain parks in the world, including Winter X Games, the Burton U.S. Open and the Winter Dew Tour.

Curious about how Mountain Movers make terrain park building look so damned exciting, we caught up with Chris Gunnarson and grilled him for some answers.

Mountain Movers is National Geographic Channels’s newest addition to its reality tv lineup. You can catch the trailer at https://www.facebook.com/SnowParkTech?fref=ts

O: You must be really excited to be in Mountain Movers, what inspired you to have a show on National Geographic?

Chris: After looking at the reality shows currently on TV, it seemed that a season on the road with the SPT crew had a lot of aspects that would make it worth watching, even to viewers who don’t get on snow. After running the idea by our agents, we brought the show concept to a few TV networks, and found a solid partnership with the National Geographic Channel.

Having the opportunity to showcase what Snow Park Technologies does to a national audience has been an exciting process; Mountain Movers brings viewers behind the scenes of some of the largest, most innovative projects in winter action sports, this is an area that most people normally don’t get to see.

O: We think of terrain park building as quiet, technical work done away from the eyes of resort visitors; what effects do you think this behind-the-scenes footage will have?

Chris: As you mention, terrain park building is more or less done behind the scenes. At resorts and events, skiers and riders show up and the features are fully built and freshly groomed. Mountain Movers gives viewers the opportunity to see the planning, work and dedication that goes into building these venues. And, while Mountain Movers is primarily focused on the building side of the sport; we hope that our passion for snow sports, living and working in the mountains is clear to viewers.

At SPT we all got into this business because—plain and simple—snowboarding is FUN, we hope this message is present in each episode. With Mountain Movers, viewers will see how much effort goes into creating the venues, as well as the amazing athleticism from top-level snowboarders these days.

O: The show gets pretty intense at times, do you think this could affect the way viewers see snowsports in general?

Chris: In our job there are dramatic circumstances, but on the whole these moments are about meeting deadlines, as well as dealing with the stress of mechanical failures and rapidly changing weather.

Knowing that we play a part in progressing snowboarding is important to us from a lifestyle, career and personal standpoint. Everyone in our company shares that passion, and the payoff is amazing when you can watch a friend win a gold medal on a course you built. It’s the same as watching a kid learn to ski or ride and become a life-long participant.

It can be hard working with big personalities and ever-changing weather conditions, but at the end of the day we truly have amazing and unique jobs. We hope Mountain Movers allows the people at home to experience this.

O: Do you think the show will affect the number of new snowsports participants?

Chris: Growing snowboard participation is one of the pillars Snow Park Technologies was founded on. So yes, this was absolutely an underlying factor in starting the show.

Most people are only ever exposed to snowboarding through major televised events such as the X Games. We hope that bringing a snow-focused show to a major network will inspire more people to go up to their local mountain to try snowboarding, especially the teaching terrain efforts we are working on with our resort partners.

O: What made you think your business could be good reality TV material?

Chris: The world that SPT works in is unique: we work with some of the largest resorts in North America, building courses for the biggest events in winter action sports, and we interact with skiing and snowboarding’s most elite athletes. Throw in working in some of the most scenic, remote and beautiful locations in the world, and we feel we have a recipe for an exciting narrative viewers will truly enjoy.

Mountain Movers airs at 8pm E.T. on May 16th and May 23rd, in the next episode SPT visits our friends at Sun Valley, Idaho.

To see the episode teaser, as well as to get more information about Mountain Movers, visit: https://www.facebook.com/SnowParkTech?fref=ts

Mountain Movers on location at Sun Valley, Idaho.

Back in 2004, Whistler was declared “the benchmark for lift-accessed mountain biking” by the IMBA, it was also the year Whistler unveiled what would become the biggest, dustiest, most-watched mountain bike festival out there: Crankworx. Since then, the Crankworx success story has spurred the creation of Crankworx Les 2 Alpes in 2012 and Crankworx Colorado in 2008 (now the Colorado Freeride Festival). Last year Crankworx attracted 146,000 people, as well as a further 275,000 online and 1.5 million viewers of the video on demand content. Now the ten days long mega-festival is ten years old.

We chatted with Darren Kinnaird, General Manager of Crankworx, to find out exactly what draws brands to Crankworx. “Crankworx in Whistler is really the epicentre, there’s so many great, unique, authentic opportunities to interact with fans onsite and online. Whistler has become this ground zero of gravity mountain biking. There’s never any shortage of brands interested in getting involved with Crankworx.”

For Red Bull , Crankworx is the consummate venue to envision and push the envelope for event ideas: “We had a slopestyle mountain bike project in the plans, then the more we worked on the concept, we kept coming back to the success and momentum behind Crankworx. This fact led us to a partnership proposal with Crankworx to help re-brand and create a rider inspired course, the Red Bull Joyride. The Red Bull Joyride is one of only two Diamond Stop in the world. Our partnership with Crankworx – the biggest and best mountain bike festival on the planet – proved to be the right approach to maximize our project’s success for spectators and media,” said Scott Jewett, National Event Manager.

Seth Pulford, Teva’s Sports Marketing Manager, uses Crankworx to educate and engage with core mountain bike enthusiasts around the world. “We use a combination of efforts including branding throughout the village and competition area, as well as a Teva hospitality area where we entertain, display our current product, and drive traffic back to local retailers. We have Teva branded athletes competing in key events and represented by webcast and other media. Our local Teva sales team work with Whistler retail stores before the event, to ensure a strong in-store presence. We also use Crankworx as an opportunity to fly key retailers up from around North America. All of these efforts – and more – are leveraged through our own PR channels as well as Crankworx PR channels.”

Despite its size, Crankworx retains authenticity. One of Darren Kinnaird’s favourite memories from last year was a Bud Light party that Crankworx had partnered with athlete Cam Zink’s personal brand The Sensus. “Bud Light brought in a Motley Crue coverband from Toronto and threw this huge party with Cam. Bud Light can do anything, anywhere, but to give them this opportunity to work with an athlete and a core brand like that was a huge win. We really try to come up with unique, relevant opportunities for brands to get involved.”

This year Crankworx has a ten year anniversary theme and will also include new draws, including the Enduro World Series. The Red Bull Joyride will have a revamped course to encourage better tricks and more action. Crankworx has created a magic that connects brands – even historically non-bike brands – with large numbers of mountain bike fans. To achieve this, Crankworx keeps evolving: “The festival just seems to get bigger and bigger each year,” agrees Darren Kinnaird.

Faire son chemin dans les vélos – comment Red Bull, Teva et Bud Light s’y sont pris avec Crankworx

Whistler est sans contredit le paradis du vélo de montagne. Son plus important festival se déroulant bientôt, nous avons étudié comment certains partenaires de la marque – Red Bull, Teva et Bud Light – se servent de Crankworx pour « connecter » avec la marché des bikers de montagne et tout en aidant à établir les bases d’une industrie en pleine croissance.

En 2004, l’IMBA déclarait Whistler « la référence dans le domaine du vélo de montagne accessible par télésiège.  Cette année marquait également la fondation de ce qui allait devenir le plus important, le plus poussiéreux, le plus suivi des festivals de vélo de montagne : Crankworx. Depuis cette date, ce grand succès a fait des petits avec la création de Crankworx Les 2 Alpes en 2012 et de Crankworx Colorado en 2008 (maintenant appelé le Colorado Freeride Festival). L’an passé Crankworx a attiré 146 000 personnes, ainsi que  275 000 spectateurs en ligne et 1,5 million de vues de contenu de vidéo sur demande. Aujourd’hui, le méga-festival de 10 jours fête son dixième anniversaire.

Nous avons discuté avec Darren Kinnaird, directeur général de Crankworx, afin de savoir pourquoi les marques sont attirées par son produit. « Crankworx à Whistler est réellement l’épicentre d’un phénomène, ce qui fait qu’il y a plusieurs belles et authentiques opportunités d’interagir avec les fans sur le site et en ligne. Whistler est devenu le centre gravitationnel du vélo de montagne. Il n’y a jamais de pénurie de marques qui veulent s’associer à l’événement. »

Pour Red Bull, Crankworx est le véhicule par excellence pour transmettre sa vision et repousser les limites en d’idées d’événements : « Nous voulions mettre sur pied un projet de vélo de montagne slopestyle, mais plus on travaillait sur le concept et plus on revenait au succès de Crankworx. Cette réalité nous a mené à une proposition de partenariat avec Crankworx afin de reformuler et de créer un parcours pour riders, la Red Bull Joyride, un des deux seuls Diamond Stop dans le monde. Ce partenariat avec le plus important et le meilleur festival du genre sur la planète a été le bon choix pour maximiser les retombées auprès des spectateurs et des médias », dit Scott Jewett, gestionnaire des événements nationaux.

Seth Pulford, gestionnaire marketing chez Teva Sports, s’est plutôt servi de Crankworx afin de renseigner et d’engager la conversation avec les aficionados du vélo de montagne à travers le monde.  « Nous préconisons une combinaison d’activités, incluant du branding à travers le village et la zone des compétitions, ainsi que l’installation d’une aire d’accueil Teva où nous recevons, divertissons, affichons nos produits les plus récents et dirigeons des consommateurs vers des détaillants locaux.  Certains des athlètes commandités par Teva participent à des événements clés qui sont présentés par webdiffusion et autres médias. Notre équipe de ventes locale travaille avec les magasins de détail de Whistler avant la tenue de l’événement afin d’être sûr d’avoir une forte présence en magasin. Crankworx représente également l’occasion idéale pour faire venir par avion nos principaux détaillant d’à travers l’Amérique du Nord.  Nous tirons profit de tous ces efforts – et les autres – à travers nos propres canaux de relations publiques et ceux de Crankworx. »

Malgré sa taille, Crankworx est demeuré authentique. L’un des souvenirs préférés de Darren Kinnaird remonte à l’année dernière au party de Bud Light alors que Crankworx s’était associé à The Sensus, la marque personnelle de l’athlète Cam Zink. « Bud Light a fait venir un groupe de reprises de Motley Crue de Toronto et a organisé un super party avec Cam. Bud Light peut faire ce qui lui tente, partout, mais de lui fournir l’opportunité de travailler avec un athlète et une marque forte a été une grande victoire. Nous tentons toujours de fournir des opportunités pertinentes et uniques d’interaction avec la marque. »

Cette année, Crankworx aura un thème « dixième anniversaire » et ajoutera de nouvelles attractions, dont la série Enduro World. Le Red Bull Joyride aura lieu sur un circuit revampé pour stimuler des sauts encore plus audacieux et plus d’action. Crankworx a créé une magie qui fait « connecter » les marques, même des marques qui ne sont pas traditionnellement liées au vélo – avec de nombreux fans de vélo de montagne. Pour y parvenir, Crankworx évolue sans cesse: « Le festival semble grandir d’année en année », convient Darren Kinnaird.

adidas had two new showroom spaces in their Montreal office for their golf apparel and Taylormade hardgoods. The showrooms were two empty shells in a slightly awkward space. Our mandate was to take charge of the design and installation of these two showrooms.

The Objectives

• Provide a functional workspace for the reps.
• Ensure the rooms reflect the characteristics of the brand(s).
• Deliver the showrooms on time (three months total) and on budget (under $100K)

The Solution

We designed a solution that would bring the brand to life via a wallpaper of photos from the brand, the athletes, the product. We design and custom built unique tables made of golf balls as the central point of the room. We created a design using all white fixtures including a white back-lit merchandising grid wall to let the product shine.  We designed the entrance to be all black with the white adidas stripes and white logos for maximum impact when customers first arrive.

The Process

STEP 1 – VISION DOCUMENT/ FLOOR PLAN

In this first phase, we develop a vision document that contains the concept overview as well as our vision for the rooms. This includes proposed colors, fixtures, furniture and visuals as well as the floor plan with flow and placement of key sections.

Timeline: 2 weeks

STEP 2 – REFINE AND FINALIZE MATERIALS

This second phase is all about refinement and finalizing our choice of materials.

STEP 3 – CONSTRUCTION / INSTALLATION

In this phase, we will find suppliers for the construction and installation of the approved concepts and we work with them to ensure timeline delivery.  This is also where we provide the client with final budget, construction and installation schedule, samples of all materials and on-site project management/merchandising.

The Outcome

Origin Design delivered a first rate product on time and on budget and that’s all anyone can reasonably expect, but Origin went further, much further. They provided an inspired design and worked closely with our sales people to produce showrooms that were not only extremely attractive, but extremely functional at the same time. Everything from display units to furniture to wall graphics was custom made to suit our purposes! The drawings that inspired us became the end product we now enjoy.

This is a highly professional and well organized Company and a real pleasure to work with. Origin is fully committed to providing their customers with a product that makes them happy, and they make every effort to ensure that is what happens. I would not hesitate to engage them again or to recommend them to anyone else.

Étude de cas : salle de montre Adidas

La situation

Adidas a deux nouvelles salles de montre (qui étaient simplement des coquilles vides) à son bureau de Montréal pour ses tenues de golf et les produits Taylormade. Notre mandat : nous occuper de leur design et de leur aménagement.

Les objectifs

Fournir un espace de travail fonctionnel pour les représentants.

• S’assurer que les salles soient conformes aux caractéristiques des marques.
• Livrer les salles à temps (trois mois au total) en respectant le budget (moins de 100 000 $)

La solution

Nous créons une solution qui donne vie à la marque via un papier mural de photos d’athlètes et de produits en relation avec la marque. Comme élément central de la salle, nous concevons et montons des tables sur mesure faites de balles de golf. Au cours de notre design : tous les aménagement fixes sont blancs incluant la grille de présentation rétro-éclairée qui met les produits en vedette. Pour générer un impact maximum à l’arrivée des consommateurs, l’entrée est tout en noir avec les bandes blanches Adidas et des logos blancs.

Le processus

ÉTAPE 1 – DOCUMENT DE LA VISION/PLANS

Lors de la première étape, nous créons un document de la vision qui contient le résumé du concept ainsi que notre vision des salles. Celui-ci inclut les propositions de couleurs, d’aménagements fixes, de meubles, d’éléments visuels ainsi que les plans (avec le mouvement circulatoire) et l’organisation des sections clés.

Calendrier: 2 semaines

ÉTAPE 2 – PEAUFINAGE ET FINALISATION DU CHOIX DES MATÉRIAUX

À cette étape, il est question de raffinement des idées et de finalisation des choix de matériaux.

ÉTAPE 3 – CONSTRUCTION / INSTALLATION

Lors de cette étape, nous trouvons les fournisseurs pour la réalisation et la mise en place des concepts approuvés et nous nous assurons du respect de délai de livraison. C’est à ce moment que nous fournissons au client le budget final, le calendrier de construction et d’aménagement, les échantillons des matériaux et la gestion/commercialisation du projet sur le site.

Le résultat

Origin Design a livré un produit de première classe en respectant les délais et le budget, ce que l’on s’attend de tout fournisseur, mais Origin est allé plus, beaucoup plus loin. Ils nous ont présenté un design inspiré et ils ont travaillé en étroite collaboration avec notre équipe des ventes afin de créer des salles de présentation très attrayantes mais aussi très fonctionnelles. Tout, des présentoirs au mobilier, en passant par l’affichage sur les murs, était fait sur mesure pour répondre à nos exigences ! Les esquisses qui nous ont inspirés au départ sont devenues le produit fini que nous aimons et dont nous profitons aujourd’hui. Origin s’engage pleinement à fournir un produit qui rend ses clients heureux, et ne ménage aucun effort afin de s’assurer que cela se déroule de cette façon. Je n’aurais aucune hésitation à les engager de nouveau et je les recommanderais à n’importe qui.

Revue de la présentation sur la Vidéo Sociale à la NSAA.

Les présidentes d’Origin Danielle Kristmanson et MJ Legault ont été invitées à parler à la plus récente National Ski Area Association Convention qui s’est tenue à Palm Springs. La présentation a été très bien reçue et elle a suscité de bonnes discussions entre les spécialistes du marketing présents dans la salle alors nous avons décidé de la rendre disponible pour ceux qui sont intéressés par la Vidéo Sociale. Pour obtenir le texte, cliquez ici.