Offshore Web Development India - Company Outsourcing Website Development Company

Using Joomla for Website Development

noreply@blogger.com (Development India) — Mon, 23 Jan 2012 07:15:00 +0000

The amazing features and support options has made Joomla as one of the most popular CMS solutions. Whether you are willing to create simple website or a complex one, Joomla will not disappoint you by providing complete support in the web development solution. Let’s find out the features that make it the best platform to create web portals to corporate apps.

Installing different extensions within Joomla website offer additional functionality to a website.
Convenience of adding new pages or modifying existing pages
Good template support provides wide option to make a selection based on the site’s theme. All the web pages can automatically adopt the same template design to ensure uniformity and consistency throughout the site.
Provides access to multiple users simultaneously with their individual permissions in a Joomla-based site. Such types of feature in a website by using different web technology would require a lot of coding, which can be done easily by using Joomla.
Multiple users can add content on the website without the support of developers.
Makes the website user-friendly by giving access to users to change the language in a non-English one.

If you are interested in utilizing the scope of Joomla for your next web development project, you can get in touch with web development experts working with DevelopmentIndia. It is a well-known web development company in India providing successful delivery of wide range of development projects.

Visiting their official website Developmentindia will give you clear idea about their capabilities, strengths and experience in working on such types of projects. They will custom-made development plan to ensure full satisfaction within your budget.

Life-cycle of website development

noreply@blogger.com (Webmaster) — Mon, 15 Mar 2010 11:12:00 +0000

Website development generally follows a simple life-cycle consisting of few fixed steps:

First is analysis of the website. It has to be cost effective and informative, covering all the important details required for website development. It is generally feasible to include analysis of all aspects ranging from hardware, software, clients, to data.

Building specification in the website comes second in the list. Each and every factor is considered thoroughly for preliminary specification and written proposal is drafted only after complete analysis of preliminary specification.

It is then followed by website design and development of website with images, graphics and content along with its layout and design.

Content writing is very important part of websites. Only relevant, grammatically correct and required text is written on the websites. Spell check is also done for the text as a part of content writing.

After that coding is done on the website. Here codes are added without making any change to the site.

Testing follows the coding process. Testing is a mandatory step. Both automated and manual testing is done for the website.

Then promotion is next step in development of the websites. It is done by various SEO(search engine optimization) techniques like Meta tags, constant analysis and URL submission.

Last is updating and maintaining of website which is depended on complexity of the website and organization’s requirements.

Benefits of Outsourcing Website Development

noreply@blogger.com (Webmaster) — Thu, 11 Mar 2010 09:03:00 +0000

By outsourcing web development, the business requirement of existing web application can be met in a more effective manner. It can considerably reduce cost by eliminating the need to hire full-time website design professionals.

It also enables to meet new challenges and opportunities more effectively.

Web maintenance services are very competent to meet any additional growing requirement or customer demand in more efficient manner.

Economic services and timely solutions can be bonus of outsourcing website development processes to other companies.

They can also help to maintain existing website and applications by updating them and putting accurate information on the websites.

Other benefits which can be expected by outsourcing website development services are updation of new content, enhancing existing applications, search engine optimization of the website, bug fixing and backup of constant technical support.

Software Quality Assurance

noreply@blogger.com (Icreon Communication) — Mon, 06 Jul 2009 07:01:00 +0000

After a software developer finished working on a software product, the testing phase begins. A quality assurance specialist is responsible for analyzing the software, testing its usability, finding its loopholes if any and preventing defects if detects.

The basic responsibility of software testers is to test, document and maintain software and identify the number of bugs, time and effort needed to eliminate the detected problems. They ensure that no software will be handed over the clients without passing a rigorous testing procedure. In short, testing or quality assurance is done to improve the usability of software.

In software quality assurance, different kinds of job stream exist:

• Quality Assurance Specialist
• Quality Manager
• Quality Analyst
• System Test
• Total Quality Control
• Technical Analyst

Majority of assurance personnel are hired for software and hardware development identities. Sometimes, in-house testing positions are created in MNCs working in finance, manufacturers, hospitals and such others.

Responsibilities of a Software Consultant

noreply@blogger.com (Icreon Communication) — Mon, 06 Jul 2009 06:58:00 +0000

A software consultant has to perform so many responsibilities. Some of the prominent ones include;

Business Development:
The job is all about generating business prospect for the company. In this phase, software consultants identify needs and communicate them properly so s to convince them to avail suitable services.
Pre-Sales:
In this phase, a consultant makes a presentation focusing on strengths of his company and people. In the presentation, consultants highlight their abilities to create the desired work and a record of their past performances. On the basis of their claims, they issue a “Request-for-proposal (RFP)” – a document that state a problem and asking a consultant company to respond accordingly.
Business Analysis:
In this stage, a consultant will go to the client or vendor company and processes the further means of communication.
Requirement Analysis:
At this stage, a consultant will try to analysis the exact requirement of clients so that they can develop works accordingly.
Solution Testing:
A good consultant involves himself with the setting part to ensure everything has taken care of as per the wishes of clients.

SEO Copywriting: What, How and Tips for Success

noreply@blogger.com (Icreon Communication) — Wed, 24 Jun 2009 06:16:00 +0000

SEO copywriting is the essence of online marketing campaigns and should be taken into consideration along with website development. The main aim of SEO copywriting is to hit the nerves of online users by giving them succinct and informative contents. SEO copywriting is all about writing copies with appropriate keywords that are often searched by internet surfers at a particular search.

For getting the success at SEO copywriting, few factors should be taken into consideration:

Initially, the copy should be written in simple language so that everyone can easily understand and get the focus of the write-up without putting too much brain. SEO copywriting is important to give exact information to targeted readers who are looking for particular information on specific topics. Probably that is why, SEO copywriters try to infuse keywords with prescribed frequency. SEO copywriting is an art of writing that enables targeted users to get full information in an ethical manner.

It is interesting to note here that different search engines follow different strategies and parameters to judge the usefulness and worth of a copy. However, in general, the success of a copy is centered on the careful use of keywords, relevancy of the information and data given in the write-up, flow and presentation, usage of words and clarity in the writing style. The selection of the right keywords is an important aspect of SEO copywriting as the keywords give a solid base to every content piece to maintain its usefulness when published online. Wrong placing of keywords can create catastrophe for its concerned website and if placed correctly, can boost up the traffic of the website. Thus, stress should be given upon the usefulness of keywords that explain the true identity of a website.

E commerce Website Design & Development

noreply@blogger.com (Icreon Communication) — Fri, 24 Apr 2009 11:55:00 +0000

For good website, it is important to have a good web design. These days for having the great online business experience, it is essential for one to hire an experienced e commerce website design and development company with team of experts. We are a web design company in India offering you with competent web designing solutions; this includes risk-free web design and development. Our web designing team has professionals who are familiar with the latest designing techniques and have the knowledge of SEO. So while designing the site they keep in mind these things. Our team of Php development has specialization in ASP.NET, PHP, e commerce cart development, java web application development and other e commerce applications that will help you to bring business.

Hence, there e commerce website design & development skills can help you in having quick return on investment. Many of our customers have benefitted from our web development services and if you too are interested in have good profits, then contact us immediately.

Web Development Resources

noreply@blogger.com (Icreon Communication) — Mon, 30 Mar 2009 12:31:00 +0000

There are many sites offering you with web development resources. We offer you with complete web designing and development services, which include Website Design, Web Promotion, Simple Dynamic HTML (DHTML), Flash Animation, Flash Action script, PHP, Flash and ASP Unleashed, Web Applications and much more. Depending on your business needs, we can offer with the right solution.

Our team of web designers and web developers are well versed with web designing technologies and always work forward to hone up their skills. Using their experience and keeping in mind your needs, they develop innovate solutions, which are at par with the international quality standards.

Our piece of advice has proved to be quite beneficial for many of our national and international clients. Due to this and commitment towards our work we have been able to successfully build strong clientele. If you are looking for a website developers in India or web design company in India, then we are there for you. For more information about Outsourcing Website Development or offshore web development, call us today.

web Application Development

noreply@blogger.com (Icreon Communication) — Wed, 18 Mar 2009 09:49:00 +0000

Some people consider web application development as path for future technologies.

Many web development companies follow three-tier model for software development:

* User services : User services is the basic. The consumers can easily attract with the applications and make use of them depending on their work. This includes anything from HTML to Complex COM components and Java applets.

* Business services: Once the user understands the business needs, then the software professionals can grab business logics. This includes web scripting, and programming, which allows user to perform complex action with the help of web interface.

* Data services: With the help of this feature, the developers can store, retrieve, add and update all the information in systematic way.
For more information on web development, web application development, custom application web development, visit a Website Development Company in India now.

web designing services

noreply@blogger.com (Icreon Communication) — Tue, 10 Mar 2009 05:48:00 +0000

Good web designing services are very important for development of business. We need to be careful about the way things are presented on our site.

Wrong presentation and unfriendly design does not keep the interest of the user and they just move out of the site. Therefore, it is necessary for one to hire a company that has the knowledge of e commerce business. We know all the nuances of the e commerce business and therefore offer our customers with professional web designing services.

WE offer you with SEO web designing and SEO website development services. Our professional designing services include graphic designing, web site production, product imaging, e-business consulting, search engine optimization, (SEO) META tag structuring, graphic design, splash entrance pages, active databases, web forms, storefront, auction, shopping cart and complete e-commerce web site production.

To know how these services can be helpful to you, call us today.

Benefits Of Social Media Optimization

noreply@blogger.com (Icreon Communication) — Thu, 26 Feb 2009 07:31:00 +0000

These days social media optimization has caught the attention of many search engine experts. This technique has enabled to generate quality traffic to website and improve the sales. Further, this method has also enabled in improving the search engine ranking of the website.

Some of Indian websites while designing the website includes RSS feeds, blog pages, social news buttons, images and videos, wherever necessary.
A good website development company will try to incorporate the best social media optimization techniques that will help in

* Increasing your linkability
* Assist in easy tagging and bookmarking of the site
* Return quality inbound links
* Makes your content more navigable
* Encourage the better interaction and improve the sales perspective
* Help in connecting people or communities who are or may be interested in your products and services

For more social media optimization tips, visit developmentindia.com

web development outsourcing

noreply@blogger.com (Icreon Communication) — Fri, 06 Feb 2009 05:40:00 +0000

India has become the hot destination for web development outsourcing. There are many web development companies who are now engaged into this business, but we are the one who have created a niche for ourselves in the world of Internet.
We provide our clients with all kinds of web solutions, which make their web site, look vibrant and attract the attention of users and search engines equally.
We have technically trained manpower whose complete focus is on quality. They have the aptitude to develop sites that cater to the needs of the international customers.

Further, they keep updating themselves to incorporate latest web tool that help in developing technologically advanced site.

Some of the reasons why you should hire us for web development and website development are:
* Cost Effectiveness

* Understand the needs of client well and formulate the web design accordingly.

* Provide them with complete web site development and maintenance services.

* Have the experience of handling designing projects in different domain areas effectively.

For more information, visit developmentindia.com
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Top 5 Tips on How to redecorate a Dynamic Website

noreply@blogger.com (Icreon Communication) — Wed, 28 Jan 2009 12:22:00 +0000

If you are planning to get your dynamic website redecorated then it is wiser to hire a website development company. They will carefully study your website design of your website and accordingly will take the website development procedure.

Indian companies have been able to carve a niche for themselves by providing outsourcing website development services. Here are top 5 tips they will take into consideration for redeveloping / redecorating a dynamic website.

* Carefully the site’s structure will be designed: This is the first step for website development. Accordingly the interface will be developed.

* The next thing is development of a design for your main page and inner pages. Usually two different layouts are being used. Once graphics and text is placed in HTML format then they move towards making of the template. Using the programs like Dreamweaver, proper styles can be developed. It then saved into a folder and the automatic development of the dynamic site starts here. After this template, images and CSS style is uploaded.

Further necessary pages are revamped and modules are created using breadcrumb. Important features / pages like newline & contact form are made. It is seen that in the contact form necessary required fields are working. Only upon total satisfaction it is uploaded on template. Carefully the individual pages, modules are adjusted to make the website dynamic more appealing than the previous design.

If you are looking for a professional help to revamp your Dynamic Website then contact us developmentindia now.
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What's the new rules for social media optimization

noreply@blogger.com (Icreon Communication) — Mon, 29 Dec 2008 11:51:00 +0000

There are number of ways to interact with people and tell them about the new products and services that are on offer. But only few know the art of communicating about them to people. We might use different interactive tools like tagging, bookmarking, encouraging perfect combination of various medium (audio visuals & text), etc., to promote our business. This is social media optimization.

Initially there were 5 set of basic rules of social media optimization were given by Rohit Bhargava (he coined the term social media optimization). They were improving the linkability of the content, bookmarking and tagging sites, linking your site, and create mash ups. But now with the changing face of Internet, new possible set of rules have been added for social media optimization. Some of the social media optimization tips are:

* Give the visitor all the information you have about the product.

* Appreciate the users/ contributor about the work they have done.

* Participation – Everyone loves to chat and converse, so one can use this tool for creating awareness as well.

* Create content that brings smile on the face of the visitor. This will give them a warm feeling of complete satisfaction and attract them to your site.

* Be what you are: Simplicity clubbed with genuine thought is appreciated. Even search engines will help in driving quality traffic for your site.

For more updates on social media optimization, visit us more often. If you want to promote your site and your site to be one among them then contact us now. We are a Website Development Company that offer you with host of services that include website development, java web application development, and much more. For more contact us now.

Improve your Website earnings with Online SEO

noreply@blogger.com (Icreon Communication) — Fri, 12 Dec 2008 13:35:00 +0000

People have benefited from online business. Here are some ways that will help you in making money fast from your websites. It is always said that there is “no shortcut to success”… Similar thing goes here too… We must always have the right ethical approach for improving the business. Here are some of the methods that will help you in earning more.

Google Adsense: For this you must have a site that is SEO friendly. The number of clicks on your site will help you in earning money. This may sound good to many but it is not easy… With millions of websites available, it is difficult to make your web presence. It is wiser to hire a web development company. They would take care of all your needs and see that online marketing campaign is managed properly.

E book: If you like writing, then write an e book and sell it online. E books do not require publisher. It can be promoted easily with your website.

Posting shopping Ads on different sites: A well-written ad copy is appreciated by all. It attracts the customers and compels them to visit the store to buy something. A good advertisement help in bringing quality traffic to the website.

If you live in a developed company, getting all these things would be an expensive task. For getting same work done at economical prices, hire a Web Development company in India. They will not only use these methods but other new methods that will help you in earning more.

Tips on web development

noreply@blogger.com (Icreon Communication) — Thu, 27 Nov 2008 06:33:00 +0000

A good web development professional is preferred choice among many. Here are few tips on web development:

* Know your target audience. Before making a design or selecting the template on behalf of the client, exactly know for whom the products and services would be rendered. For instances, if the client is into the business of providing day care facility, then it would focus on facilities being offered by them. You have to create a site that gives the audience information, firstly about the facilities and how day care will be helpful to them. Secondly, they would like to the activities that Day care unit will provide to kids. Thirdly what will the adult and children ratio? In short you have to make a site that makes the audience comfortable and gives them reason to go for the day care services. Similarly for developing other e commerce sites, you need to know the “TARGET AUDIENCE”. Hence, your site should very elaborately meet the expectations of the customers.

* AS a web developer your need to make a site that is unique and attractive. Therefore study the competitor’s site, especially the ones that are among the top ten. See the content they have used, images used, how different pages are made. Have they incorporated any of the multimedia features or not. Is the site simple or has a flash design. This will give you an idea on how to go about the website.

* Understand some of the SEO concepts like traffic metrics, transactions metrics & customers response before making a site. This will help you in understanding the complete e commerce business for a particular industry much better and assist in developing a great website.

* Have a yardstick for yourself. It is important for you to know your goals and performance statistics. For outwitting the customers it is necessary for you to develop a unique site.

* While you carry on the web development, highlight extra ordinary services that the client offering very attractively. This will help in making a web design that make site developed by you a distinct one.

Professional Web Development Services

noreply@blogger.com (Icreon Communication) — Thu, 20 Nov 2008 06:03:00 +0000

If you are serious about having your own website, and develop your business online, then it is wiser to take help of professional web development Services Company.

The professional web development services provide you with complete web development services that include search engine optimization, content writing, online marketing, web promotion, website designing and development.

The sites developed by them have all the features that will facilitate the site to be among the top rankers. For this they follow ethical SEO practices and use unique keywords for generating quality traffic to the website.

The main aim of a professional web development service provider is to help you in expanding the business. For this they work forward as per your needs and business goal.

They put their best foot forward and present you with the site that has competitive advantage over the others. Their only motive is to keep the customers happy. Quality, innovativeness and professional are three pillars to success of a business and that’s what lays foundation for a good professional web development company.
To know how professional web development services can be helpful to your company, call us now.

Outsourcing Web Development

noreply@blogger.com (Icreon Communication) — Tue, 11 Nov 2008 12:15:00 +0000

Outsourcing Web Development services is not an easy task. For carving a niche for them in the international market, it is important for them to be well versed with the latest technologies and tools introduced. Outsourcing Web Development services include host of services like designing of website, custom application development, e commerce solutions, web hosting solutions , we application development and much more.

Due to high expectations from an Outsourcing Web Development company, it is necessary for them to have a team of proficient people who know the various facets of website development. Development India team has the necessary skills for developing the sites.

Web developers have an eye for making catchy designs. We completely understand the needs of the customers and work according to their business plan. Hence if the website requires a shopping cart or a detail view of product (with images of different sizes, features, etc.), then we can do so. We have the capability of using the right blend of modern tools and technology for making your site a unique one. Above all we have an experience in making SEO friendly sites that help your site to outwit the competitor’s site. To know how we work and can be helpful to you, call us now.

Need of Website in Today's World!

noreply@blogger.com (Icreon Communication) — Wed, 01 Oct 2008 12:48:00 +0000

To spread the news among the masses about your business developments or products and services you are offering, website seem to be a great option! Over the years internet business is flourishing … No matter whether you have a small or medium size business, internet gives you the same exposure as any other big business house.

A website can be easily read by many people simultaneously, so the information that you give should be user friendly. One can say the design; placement of the products and services, how to order and where to contact, and other information is put up professionally but with a personalized touch. The websites act as a marketing agent, sales executive, a tool of communication and much more.

Websites play a pertinent role in attracting the potential visitors and customers for your business. So it very important to get it designed properly and put the necessary information in a lucid manner. Some people take the pain to give a personalized touch to the website by welcoming the visitors and introducing themselves and organization. There they highlight their core competencies and in few words tell them how the company can be really helpful.

In a nut shell the website are like bolsters to the existing workforce. Some even say that if you don’t have your business online or have a pathetic website that does not have an impact on the visitor then you are losing sales opportunities. Whereas the companies with good websites not only retain their existing customer base with the help of their websites but also develop relations with the new and potential customers.

In simple words, a website is very important for all business activities. They have become the need of today and a source of communicating the masses.

Web 2.0 - A Standard for Web Design & Development

noreply@blogger.com (Icreon Communication) — Thu, 01 May 2008 13:55:00 +0000

Web 2.0 by its nomenclature appears to be a new version of the World Wide Web. Some users perceive it as another version of the web with added technical features. In reality, Web 2.0 actually refers to the paradigm shift in the way end users and software developers use web. Web 2.0 reflects the changing face of the web; from its earlier read only version it is slowly and steadily becoming more participatory in nature.

Earlier versions of popular websites on the net were read-only with users having only a limited choice in terms of customization. Only the owners of the websites could modify/change the content of the websites. Users had to put up with the default color, design and look of a website everytime they logged in. These days’ they have the power to change the look and feel of the websites they frequent and modify their features according to their convenience. One can say that web 2.0 has ushered in a revolution by enabling collaboration amongst users through information sharing capabilities. The emergence of wikis, blogs where users can not only read what others have written but also post their comments have led to the development of theme-based communities.

Web 2.0 provides much more functionalities to users as compared to Web 1.0. Presently users can host web casts, podcasts, blogs and access RSS feeds something which was unthinkable in the days of web 1.0.Community based social networking sites built on the Ajax, Flex framework offer interactivity through a rich user-friendly interface. These portals contain applications created by users, developers that are free to use and help in visitor retention and brand loyalty.

Link Baiting Strategies

noreply@blogger.com (Rakhi) — Wed, 27 Feb 2008 12:56:00 +0000

Linkbaiting sounds something out of track right from the SEO strategy i.e. black hat SEO technique, but trust me it doest not have any negative impact. ‘Bait’ for links using whit hat techniques.

Keep your visitors and readers in your mind while writing so that you write the perfect piece for your reader. Suppose you are targeting open source CMS and you are writing on proprietary software, Microsoft technology then your readers will automatically loose interest. Your posting information should be based on real facts and figures, you can also have some controversial point that will provoke your readers to comment and share their views. Also you can have some video, pictures that will again entice more visitors by providing interactivity. You should have only one aim in mind to draw your targeted visitors, let words speak readers’ language, this will generate a vicious circle.
I am sure if you have good experience, have made research and you are up to date and of course you have knowledge of the topic you will have unique content to share. I have found that putting graphical stats, some creative content, covering all aspects of the topic covered will entertain your visitors and then select networks where you are submit your content, you can bookmark, share with your friends in communities. ‘Word-of-mouth’ is the best promotional tool for viral marketing, if the piece of information you provide is worthy it goes rotating from one to another.

Let me set an example, Wikipedia is accelerating the web world with its constant content updation, is publicly editable encyclopedia, its knowledge strategy and non-biased policy, also its reliable information base made readers of wikipedia to link to it. Bloggers, article author started linking to wikipedia and also wikipedia information is available for free to all readers. Wikipedia is a collaborative effort where anyone can contribute and since 2001 when it was created it is growing spontaneously. Here comes link baiting, readers naturally link to you without your permission and you can see lacs of sites linking to wikipedia, inbound links are increasing everyday.

Explode the bomb with viral content!!! Not necessary that all links will explode like a bomb and traffic will start pouring. A good content may be a blog posting or article that spreads using word of mouth, this starts the ball rolling.

There are 10 -15 types of link and you can bait using different link baiting strategies. I will be back with link baiting strategies with postings to come in the weeks ahead. We at web development India offers viral marketing campaigns, viral marketing programs, our viral marketing services will make your business a brand.

Offfshore Web Site Development

noreply@blogger.com (Rakhi) — Mon, 25 Feb 2008 13:32:00 +0000

Web has improved and also made stronger business networks across the world. Advancement of technology and availability of tools needs support of web framework to upgrade business networks. The extension of reach to global boundaries has been favoring companies to extract potential market and helps in talent hunt across the globe. Indian web developers and designers leverage their expertise to make business on internet smooth and uninterrupted.

Offshore website development services include web site designing, custom application development, web application development, e-business solutions, web hosting solutions.

Offshore web site development help us by reducing development cost, time to development; we promise to deliver highly customized application within practicable timelines and within your budget. Web development India offers services for wide range of industry, for all kind of businesses. Development India prides to offers stunning, captivating websites that will drive more visitors, will let your business grow and work better with clean layout, SEO designs. Flashy, animated website won't do all, with their technical expertise and knowledge of design principles assure of best performance. All designers and developers at web development India are expert and strictly follow the design guidelines.

Web Development India

noreply@blogger.com (Rakhi) — Fri, 04 Jan 2008 14:11:00 +0000

Web development India has taken the perfect shape with 360 degree solutions for web development. From website consultancy, to static, dynamic websites development on different technologies using latest development tools, multilingual websites, portal or e-commerce development, flash website, multimedia solutions India has evolved as most promising development centre where big companies are taking keen interest in outsourcing. India web development solution evolves as the business grows. Adept Indian developers and designers use their skill sets to make web development easy. Delivering multilingual websites successfully to clients have helped them a lot in entering the international IT market.

Sites developed by Indian developers are not just great looking but have proved to be great functionally and qualitatively. Websites are designed from search engine point of view to take your website in the SERPs top listing for your targeted keywords for your services and products. Indian web development services are wireless application development, mobile application development, graphics design, web application development, game development. Website development in India have covered range of industry verticals, these include: telecommunications, media and advertising, marketing, retail, education and e-learning, entertainment, real estates, business and technology.

Seamless integration of web design, development, marketing, maintenance, testing modules have provided a competitive edge. Websites built are robust, highly interactive with rich functionalities that help you grow your own brand and increase traffic and generate sales.

Google Poisoning

noreply@blogger.com (Rakhi) — Wed, 02 Jan 2008 15:36:00 +0000

I remember back in the late 90's when I was in school we just studied the term internet and Google was in its infancy and very few websites came to exist. Back then, the major players in search were Yahoo, AltaVista, HotBot , Infoseek! In the mid-to-late 90's, SEO had sprouted and pranks on the web were using more of black hat SEO techniques such as doorway pages, sneaky server side redirects, spider spoofing and a slew of other controversial techniques. Of course, search engine guidelines for SEO didn’t exist nor “Best Practices SEO” for that matter in those days. Come 2000-2001, that all changed when sites were getting banned left and right for using those sort of "black hat SEO" techniques.
Here we are in December 2007 and black hat techniques are still running strong. Just the other day, I read an article about some crazy folks deploying thousands of sites with incestuous linking between them for instantaneously increasing link popularity at Google primarily, but certainly would affect any search engine with link popularity as a part of it’s algorithmic flavor.
Hell, even as I write this post I can smell a 302 hijack taking place somewhere in Google SERP’s!!!
This sort of thing makes me sick and really doesn’t help the image of SEO for SEO’s who only follow best-practices SEO guidelines as set forth by the search engines. But come to think of it, it does help those of us who do the right thing; the white hat thing. It helps in that companies such as Developmentindia.com, Icreon Communications or other reputable SEO’s out there who follow SE guidelines will NEVER have bad press like this nor have to explain to clients why their site's PR went from a 6 to a 0 and why their site was completely dropped out of Google Index simultaneously. We will never have to explain this to clients as white hat SEO's because we do what we are told by the search engines themselves and therefore have nothing to worry about.
So, for those black hatters out there, we’ll be seeing you in a damning article again sometime in the near future and for you white hatters, keep on keepin’ on, baby!!!

Web Marketing Methods for 2008

noreply@blogger.com (Rakhi) — Wed, 02 Jan 2008 14:24:00 +0000

Isn't online marketing by definition, expensive? Not necessarily. Online businesses are coming to the realization that in an organic environment like the Internet, organic marketing is required; paying for traditional or static marketing only gets you so far before it becomes ineffective. The consumer now controls your marketing.

What is Wrong With the Old Methods?

Old marketing methods are failing because users are beginning to wise up (Rise Up) against the old brute force advertising that tries to win users over through sheer volume, using abrasive web-page banners, unrelated Adwords displayed on the page, or repeated newsletters (most being restricted by anti-spam laws).

The old methods no longer work effectively for two key reasons. One is the fact that they are a "flash in the pan", directing users to websites only so long as you continue to pay for the campaign, the second reason is consumers are now at the stage where they either ignore them or go out of their way to block them (with plug-in based browser or email filtering).

Let's quickly run through some of the "traditional" ways to market on the web, and their failings.

Paid Campaigns - (These only work while active) Paid campaigns may lure people to your site, but they are regularly not your target market and after arriving they promptly leave (High "bounce" rate).

Banner Ads - People hate banner ads. Most of the ads on the Internet are loathed because they aren't relevant. Seeing a banner for a better insurance rate when on a gaming site is a massive disconnect for the audience and a significant portion of banner ads are plain abrasive to users. Filling one third of your page with banner ads will not increase the likelihood anyone will care.

Adwords - Adwords (PPC, Pay Per Click) have the same problem as banner ads, though to a lesser extent. Adwords work by displaying "sponsored results," in search engine results. Adword results are separated from normal search results so not many people select them and the unknown quality in the user's eye causes distrust (how do I know that a sponsored result is better than an organic result). Competition is fierce, with prices spiraling upwards, and returns staying constant. For more information see our article about Google marketing pitfalls.

Newsletters - One word: Spam. Because of the spam epidemic, users are becoming ever more wary signing up to receive mail from any online source. Legislation and the ever increasing ability of spam filters mean a continually shrinking audience (Restricting the ability to send newsletters, and filtering them before they reach your audience).

The "Old World" marketing relied on one or two large marketing sources to drive traffic with big budgets and marketing firms. You have to get people to create the "news" then you pay other people to distribute the "news", so you are pulling people into your "store" to show them what you have (whether they want it or not).

New Methods for Marketing

These days having others create and distribute your content for you is in vogue, this can mean syndicating your articles for other users to repost, paying users to review or rate your services, guiding users directly on forums or having users sign up to receive exclusive information. In every case, the handiwork of distribution is left to others.

Lets quickly run through some of the new "Web 2.0" ways to market on the web, and the reason you should try them:

Blogs - Blogs are a goldmine to both the reader and the writer. Blogging is less time consuming and considerably cheaper than traditional marketing. Blogs give you the ability to convey your personal thoughts on happenings in your industry and your personal and corporate life, letting you really connect with your audience. Another positive is the viral marketing component where you are referenced through various social media websites, search engines and other blogs, increasing both your credibility and searchability, making it easier for consumers to find and trust you.

Forums - Forums give you an insight into what people are talking about, letting you get directly into the heads of potential customers. An easy way to find an appropriate forum is by asking existing customers what forums they frequent. Join in conversations, threads, contribute to the community and become a trusted member, then you can give your professional advice and mention what you do for a living. You should approach this as a way to get insight into what people are talking about, with the side-effect of possibly generating leads. If you approach this as direct marketing, the community will quickly tell and either ban you, or develop a healthy disdain of you.

Articles - Articles are a great way to show you are connected to the issues in your industry and the wider world around you. You can either submit your articles through a syndication service, or post it on your blog; even better is a combination of the two: Choose a topic you enjoy talking about and write an article (like this one!) with your personal opinion or some helpful advice. If it is well-written and educates readers, you will already have an edge on your competition.

The theme of the new marketing methods is tailoring your content to the audience. The intent is to create something readers want to read. Marketing is not about trickery or insincerity, it's about communicating your ideas with honesty and authenticity. If it is worthwhile to your users, then they will happily talk about the content and spread it around. You have to communicate authentically with your customers and it simply doesn't happen using "traditional" online marketing.

A word of caution: if you try any of the above methods but approach them traditionally (as a direct marketing channel) then not only will you annoy a great number of users, you will also damage your company image. Again I stress the above point, make the content something people want to read, not just marketing material.

Old Marketing Methods That are now Approached Differently

Benjamin Franklin said insanity is "doing the same thing over and over again and expecting different results." This is increasingly true for some of the more traditional forms of online marketing. It's not so much what people are doing, but more a case of how they are being done.

Let's take a look at how we should be approaching some of the old marketing methods today.

Press Releases - Before we start, I'm sorry to tell you, but unless you are in the 5% of the market that people pay attention to, no-one reads your press releases - at least no potential customers do. A high percentage of companies marketing on the web use traditional methods of delivery, either in print or on a section of their website. Consider changing your press release to positively present your company then send it through a syndication service for papers and online news sources to pick up and republish.

Search Engines - Previously you had to specifically tailor your site to search engine specifications to ensure you had a high pagerank and were located at the top of search results. To put it simply, the important factor was how your site was presented to the user. These days although page display has an impact, it is far more important to have the right content on the site. Search engines now care more about content. Structure your pages logically and efficiently with appropriate content for each page, and be sure to link to those pages wherever possible, especially if you are engaging in blog or forum marketing.

Mailing Lists and Newsletters - With new anti-spam laws coming into effect, coupled with users increasingly annoyed at anything email based, mailing lists and newsletters are becoming far less effective. Ensure all the users on your mailing lists and newsletters have agreed to receive them. You don't need to re-ask permission from your existing list, but be sure to let users op-out, and put an optional op-in form link in your communications.

Old-world communication can still be effective, but you need to ensure it is not your only approach.

The Conclusion?

Reevaluation is the key to a healthy online presence. You need to be constantly measuring and reevaluating your marketing methods to ensure you are not wasting money, and can take advantage of effective new methods.

Source: Site Pro News Sam Law and Julian Stone is the author - Project, Task & Time Management specialists for: ProWorkFlow, ProActiveSoftware & Julian101.com

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