Overwolf Ads is closing the week with two more awards at The Drum Awards Americas - adding to the Silver we picked up at The Drum Awards Marketing EMEA 2026 just yesterday.

The wins:

• Gold - Entertainment and Consumer Technology
• Bronze - Gaming

Both awarded for the Nobody 2 x Fortnite campaign, created in partnership with EssenceMediacom, Sawhorse Productions, and Universal Pictures.

Three awards. Two continents. One week.

The Campaign: Nobody 2 x Fortnite

The insight: There are over 1.86 billion PC gamers worldwide, and Overwolf is home to 113 million of them. Fortnite players are a prime audience for action cinema - users playing action/shooter titles are 1.7x more likely to visit the cinema monthly, with a 34% higher likelihood of seeing action films on opening weekend.

The brief: EssenceMediacom challenged Overwolf Ads to make Universal Pictures' Nobody 2 culturally unavoidable for 25-34 year old gamers.

The execution: We created a world-first: a bespoke NPC of Bob Odenkirk's character Hutch Mansell built directly inside Speed Realistics 2v2, one of Fortnite's most popular action maps. Custom voice lines recorded with Bob Odenkirk himself, wearable cosmetics, and weapon skins pulled straight from the movie were integrated throughout. In-lobby movie posters scattered across the map transformed gameplay into a fully immersive Nobody 2 experience - not an ad, but a cultural moment inside the game.

The results:

• 1M+ players engaged with branded cosmetics
• 27 minutes average playtime with Nobody 2
• 25M+ NPC impressions

Nobody 2 embedded into Fortnite mainstream culture, driving mass box office awareness exactly where action fans live

A huge thank you to EssenceMediacom, Sawhorse Productions, and Universal Pictures for building something special with us. Award wins like these belong to the whole team.

We're not done yet. The ThinkLA Idea Awards are up next on June 17th, and the Nobody 2 x Fortnite campaign is in the running again. Three down - let's see what's next.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

Overwolf Ads has taken home a Silver award at The Drum Awards Marketing EMEA 2026, one of the most prestigious recognition programmes in the industry.

Our win:

• Silver - Entertainment & Consumer Technology

This recognition reflects the power of gaming as a cultural platform, and what's possible when brands show up inside games with genuine creativity and craft.

The Campaign: Nobody 2 x Fortnite

The insight: There are over 1.86 billion PC gamers worldwide, and Overwolf is home to 113 million of them. Fortnite players are a prime audience for action cinema - users playing action/shooter titles are 1.7x more likely to visit the cinema monthly, with a 34% higher likelihood of seeing action films on opening weekend.

The brief: EssenceMediacom challenged Overwolf Ads to make Universal Pictures' Nobody 2 culturally unavoidable for 25-34 year old gamers.

The execution: We created a world-first: a bespoke NPC of Bob Odenkirk's character Hutch Mansell built directly inside Speed Realistics 2v2, one of Fortnite's most popular action maps. Custom voice lines recorded with Bob Odenkirk himself, wearable cosmetics, and weapon skins pulled straight from the movie were integrated throughout. In-lobby movie posters scattered across the map transformed gameplay into a fully immersive Nobody 2 experience - not an ad, but a cultural moment inside the game.

The results:

• 1M+ players engaged with branded cosmetics
• 27 minutes average playtime with Nobody 2
• 25M+ NPC impressions

Nobody 2 embedded into Fortnite mainstream culture, driving mass box office awareness exactly where action fans live

Thank You

This win belongs to the brilliant teams who made it possible. A huge thank you to our partners at Universal Pictures, EssenceMediacom, and Sawhorse Productions - and to the Overwolf Ads team who brought a genuinely never-been-done-before idea to life.

We look forward to continuing to push what's possible at the intersection of gaming and entertainment in 2026 and beyond.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

Jounce Media, the supply-path benchmarking authority that programmatic buyers and sellers rely on to read the RTB market, has officially labeled Desktop Apps as a premium ad environment in its June 2026 report, naming the space as a distinct, classified environment for the first time.

What are desktop apps? Think Spotify, Slack, the type of software that you’re active in all day, but gaming-related companion tools running on-screen across the biggest games like Minecraft, Fortnite + 100s more.

Buyers and ad-tech platforms can now target desktop app inventory across Jounce's Seller Profiles, Exchange Profiles, and Property Scores.

The headline finding: desktop apps now account for 11% of all web bid requests, a larger source of supply than any single web publisher, ahead of Yahoo, Raptive, and Mediavine.

The recent Jounce report underlines the current opportunity that exists between the high-quality premium supply across this newly labelled inventory and current advertiser demand for it:“Desktop apps are a scaled source of premium supply and will likely represent a growing share of supply as traditional web publishers experience declining traffic. Buyers should take advantage of the desktop app opportunity. But like all other sources of supply, buyers should only buy desktop app inventory from publishers they trust.”

A Category Overwolf Built
Of the 241 desktop apps Jounce identified, 215 are powered by Overwolf, 89% of the entire category and 68% of total supply. CurseForge, the world's largest modding platform, is the single biggest desktop app in the report. Overwolf provides monetization to more than 200 additional desktop apps through an exclusive representation model that Jounce compares to Raptive and Mediavine on the web.

Best Practices for Media Buyers & Advertisers
In order to safeguard advertisers, Jounce has also laid out three common sense best practices for measuring the quality of desktop app inventory that we believe will start to build further buyer confidence in the category:

1. Environment Clarity

Desktop apps should present bid requests with a dedicated user agent that clearly identifies the underlying app. These requests should have a web object with a domain that is exclusively used to monetize a single app. That domain should not also operate as an ad supported website.

2. Refresh Practices

Desktop apps should only refresh ads that have a reasonable chance of meeting the MRC’s viewability standard. Specifically, ads should only refresh when 50% of the ad slot’s pixels are in view. The app should not initiate any outbound bid requests or issue any win notifications when occluded, minimized, or closed.

3. Viewability Signals

MRC-accredited viewability vendors should validate that ads only qualify as viewable when the viewport is visible to the user. If these vendors identify apps that trigger false positives, their reporting should indicate that impressions are unmeasurable.

What It Means For Advertisers
Jounce's guidance to buyers is direct: desktop apps are a scaled source of premium supply, set to grow as traditional web traffic declines, and buyers should take advantage of the opportunity by buying from trusted sellers. Overwolf delivers exactly that, owned-and-operated premium gaming inventory, with deterministic first-party data, and viewability-safe ad serving.

What It Means for In-Game Creators
Every advertising dollar that runs through Overwolf's desktop apps funds the in-game creators building the apps, mods, and tools that players use every day, part of Overwolf's mission to pay out $1 billion to in-game creators by 2030. A trusted, growing environment means a stronger, more sustainable economy for the developers who build on Overwolf.

To access premium desktop app inventory through Overwolf, visit overwolf.com/ads.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancome, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more. For more information, visit www.overwolf.com/ads.

Gaming advertising is taking a major stage at Cannes Lions!

This year, Overwolf Ads arrives at the world's biggest creative and advertising festival as a sponsor, with four activations and a team of senior leaders ready to connect.

Yes We Cannes! Welcome Party

🕐 Monday June 22, 5:00 PM

Join us for a welcome party that brings together leaders across brands, agencies, media, and technology. Sponsored by Infillion, Overwolf, Yieldmo, and Rise.

RSVP here: Yes We Cannes! 2026

Cannes We Have Your Attention? Happy Hour

By: Unplugged Collective

🕐 Tuesday June 23, 4:00 PM

📍 On the Croisette, directly next to the Martinez Hotel

Sponsored By: Overwolf, Magnite, tvScientific|Pinterest

A more relaxed setting for deeper conversations. Join Overwolf and the Unplugged Collective at one of the most iconic spots on the Croisette, right next to the Martinez Hotel.

RSVP Here.

Join us on stage!

Unplugged Sessions - The New Living Room: Where Premium Attention Actually Lives

🕐 Tuesday June 23, 3:30 PM

📍 On the Croisette, directly next to the Martinez Hotel

The contemporary living space has moved beyond the constraints of a single display or viewing habit. As audiences transition seamlessly between gaming, streaming, social interaction, and CTV, the industry faces critical inquiries regarding where attention is most potent and how brands can quantify its value. Featuring insights from tvScientific, Overwolf, and Magnite, this session investigates the evolution of premium engagement within today’s entertainment landscape, from interactive gaming experiences to performance-led programmatic video.

We will explore how marketers can pinpoint high-impact attention, link media exposure to tangible results, and establish a resonant presence within the modern home environment.

Speakers:

• Shahar Sorek, CMO of Overwolf
• Ashley Wheeler, SVP, DV+ Platform at Magnite
• Heather Carver, Chief Customer Officer at tvScientific|Pinterest

RSVP Here.

Watch this space, more information to come!

Meet us in Cannes

The Overwolf Ads team in attendance: Shahar Sorek (CMO), Eyal Betzalel (COO), Naor Golan (Global Lead, Programmatic Demand Growth and Partnerships), Nick Kaplan (VP, Business Development and Supply Growth), and Or Shaltiel (Head of Programmatic).

If you are in Cannes and want to talk attention measurement, programmatic gaming, or what the Adelaide AU Ecosystem actually means for your planning calendar, reach out to set up time.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly users across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

The gaming advertising conversation has matured - and not everyone in the room is ready for what that means. At the ThinkLA Gaming Brunch, the session didn't just scratch the surface. It went straight for the questions brands usually find reasons to avoid.

Overwolf's Nathan Lindberg joined Digitas North America's Morgan Pomish for a session that left the room buzzing - and, apparently, still talking about it long after the brunch wrapped.

The Session

Say It Louder: The Uncomfortable Truths About Gaming Advertising

Speakers:

• Nathan Lindberg, VP of Brand Partnerships, Overwolf
• Morgan Pomish, SVP, Head of Innovative Experiences, Digitas North America

What Got Said

Gaming has scale. That's not the debate anymore. The harder question is what brands actually do with it, and that's where the real conversation started.

Nathan and Morgan covered:

• How to use data to identify specific gaming audiences - not "gamers" as a catch-all, but the actual segments that map to your brand targets
• The tradeoffs between contextual integrations and world-building activations - when each format earns its place, and when it doesn't
• How to set the right expectations and outcomes for gaming programs before launch, not after

The Room Responded

The session stopped people in their tracks. Conversations spilled out of the room and healthy competition broke out.

Overwolf made sure to keep gaming front and center, so we brought a giant Pac-Man for people to play! Winners walked away with headphones and JBL speakers.

By all accounts, Overwolf was the name on everyone's lips heading out the door.

A big thank you to ThinkLA for hosting a room full of people ready to have the real conversation.

Want to Go Deeper?

Nathan and Morgan took the conversation even further on The Leaderboard Insights Podcast.

Watch the full episode here: https://www.youtube.com/watch?v=cT_tncebu60&t=6s

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly users across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Netflix, Dodge, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

Overwolf Ads has been named a winner at the Chief Marketer Ignite Awards, taking home the prize for:

• Best Use of Interactive Technology in a Campaign - The 78-Minute Gamer Break (Naked Smoothie / Tropicana x dentsu X)

This adds to a growing trophy cabinet for the campaign, which previously took home three wins at The Drum Awards 2025 and was shortlisted at the Campaign Tech Awards 2026 for Best Use of Gaming.

The 78-Minute Gamer Break with Naked Smoothie & dentsu X

The brief from dentsu X was clear: reach Gen Z during playtime and drive real consideration of Tropicana's Naked Smoothie as the go-to snack break drink.

We started with the data. Overwolf is home to 113 million of the world's 1.86 billion PC gamers, and 88% of them average 2+ hours in a single session. Digging deeper, a recurring behavioural pattern emerged: millions of players take a natural break at around the 78-minute mark - an unclaimed brand moment that no competitor in the category had even identified.

We built the campaign around it. Using Overwolf's in-game technology, we launched an integrated takeover that rewarded players for intensive playtime sessions across the biggest Gen Z titles - Fortnite, VALORANT, Apex Legends and more. Contextual messaging and in-game rewards fired at the precise moment players were statistically most likely to be craving something to eat and drink. We enriched the experience across complementary downtime moments - loading screens, pre-match lobby waiting rooms - with in-play video, display, and high-impact rich media across every relevant touchpoint.

The results spoke for themselves:

• Over 1 million players engaged
• 48,000 hours (5.48 years) of cumulative playtime logged
• Significant lifts in purchase intent, brand favorability, awareness and recall

A huge thank you to our partners at dentsu X and Tropicana's Naked Smoothie - this win belongs to all of us.

We look forward to continuing to push the boundaries of in-game advertising in 2025 and beyond.

Read more here.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly users across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing Americas 2026.

Our shortlisted categories are:

• Entertainment & Consumer Technology
• Digital Experience
• Gaming
• Technology Innovation

All four nominations are tied to our campaign for Universal Pictures' Nobody 2 - a world-first in-game activation that brought the film's leading character, played by Bob Odenkirk, directly into Fortnite.

Fortnite players alone index exceptionally high as cinema-goers

There are over 1.86 billion PC gamers worldwide, and Overwolf is home to 113M of them playing the most premium titles. Among these, Fortnite players represent a goldmine for action movies: users playing action/shooter titles are 1.7× more likely to visit the cinema monthly, with a 34% higher likelihood of seeing action films on opening weekend.

So when EssenceMediacom challenged us to make Universal Pictures' Nobody 2 culturally unavoidable for 25-34 year old gamers, we came armed with an iconic approach to bring the movie's main character (Better Call Saul's Bob Odenkirk) directly into the game.

Working with Hollywood icon Bob Odenkirk, we created a world-first bespoke NPC of his character Hutch Mansell inside Speed Realistics 2v2 - one of Fortnite's most popular action maps. Custom voice lines, wearable cosmetics and weapon skins were taken directly from the movie, alongside in-lobby movie posters scattered throughout to transform gameplay into an immersive Nobody 2 experience.

The results

• 25M+ NPC impressions
• 1M+ players engaged with the branded cosmetics
• 27 minutes average time spent on the experience

A huge thank you to our partners at EssenceMediaCom and Sawhorse.

Winners will be announced on June 4th. See the full shortlist here.

Not every campaign brief asks you to build a world-first NPC of a Hollywood action star and drop him into one of Fortnite’s most-played maps. But when EssenceMediacom came to us with the task of making Universal Pictures’ Nobody 2 culturally unavoidable for 25-34 year old gamers, that’s exactly where the brief took us.

Overwolf Ads has been named a finalist at the ThinkLA Idea Awards in the category:

• Best Entertainment Campaign: How Universal Pictures Dropped Hollywood Icon Bob Odenkirk into Fortnite to Drive Box Office Success for Nobody 2

The Campaign

The starting point was a data truth that only Overwolf could see. There are 1.86 billion PC gamers in the world, and 113 million of them play on our platform. Inside that audience, Fortnite players skew heavily toward action lovers: people playing action and shooter titles are 1.7x more likely to visit the cinema monthly and 34% more likely to see an action film on opening weekend.

In other words, the Fortnite audience and the Nobody 2 target audience were basically the same people. The question was just how to reach them in a way that felt as good as the film.

Working with EssenceMediacom and production partners Sawhorse, we built a world-first: a fully bespoke NPC of Bob Odenkirk’s character Hutch Mansell, living inside Speed Realistics 2v2, one of Fortnite’s most popular action maps. Custom voice lines recorded by Odenkirk himself. Wearable cosmetics and weapon skins pulled directly from the film. In-lobby movie posters everywhere you looked. The result was not an ad placed near a game. It was the film, inside the game.

The Results

• 25M+ NPC impressions
• 1M+ players engaged with the branded cosmetics
• 27 minutes average time spent on the experience

Huge thanks to the teams at EssenceMediacom and Sawhorse for bringing this to life alongside us. This finalist placement belongs to all three of us.

Winners are announced at the ThinkLA Idea Awards Gala on June 17. Fingers crossed. Bob would want this.

See the full finalist list here.

See You at ThinkLA Gaming Brunch

We will be at the ThinkLA Gaming Brunch on May 14. If you are going to be there, come find us. We like talking about gaming, advertising, and what happens when you let the two get genuinely creative together.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

The gaming audience is everywhere, but finding the right segment, with the right message, at the right moment? That's where most brands still struggle.

Overwolf Ads is proud to be sponsoring this year's Gaming Brunch, and we're bringing a round table built for the kind of honest, tactical conversation the industry needs more of.

🗓️ Date: Wednesday, May 14th

⏰ Time: 12:15 PM (15-minute fireside chat)

📍 Location: Skirball Cultural Center - Herscher Hall | Los Angeles

Featuring:

• Nathan Lindberg, VP, Brand Partnerships, Overwolf
• Morgan Pomish, SVP, Head of Innovative Experiences, Digitas North America

Finding Your Audience and Knowing What to Do Next

Gaming has scale. But reach alone doesn't build brands. The harder questions are: who specifically are you trying to reach, what creative approach actually earns their attention, and what should you realistically expect from a gaming program?

This session focuses on:

• How to use data to identify and reach specific gaming audiences - not "gamers" as a monolith, but the segments that map to your actual targets
• The tradeoffs between contextual integrations and world-building activations - when each earns its place and when it doesn't
• How to set the right expectations and outcomes for gaming programs from the start

Find out more at ThinkLA.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.

Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.

This month, Nathan Lindberg is joined by Zach Smith, Vice President, Client Partnerships at Generation Media. Zach brings decades of gaming industry experience - from game tester to marketing roles at Acclaim, Majesco and Gameloft, to building media strategy for publishers like Square Enix, Nexon, Plaion and Capcom. He recently joined Generation Media to launch and grow their North American practice. 

In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:

• How non-endemic brands burn media budgets by treating gamers as one audience - and what surgical targeting actually looks like
• Why Discord joins have overtaken Steam wishlists as the go-to pre-launch metric for indie publishers
• Why Generation Media is bringing its specialist model to North America, and what hold co agencies keep getting wrong

Want to know when our next podcast episode drops?

Subscribe to our Spotify, YouTube, Apple Podcast, Amazon Music channels and get fresh new insights every month.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

Overwolf Ads has won Best Gaming Platform at the Campaign Media Company of the Year Awards 2026.

This win is proof of what our team has built: an advertising platform trusted by global brands to reach over 113 million monthly gamers with the kind of contextual, immersive experiences that actually move the needle.

It also comes on the back of a strong period of growth for Overwolf Ads:

• In-game creator payouts jumping to a record $300 million in 2025
• Expanding our industry-leading team across both North America and Europe

Thank you to our partners, our clients, and the entire Overwolf team for making this possible. We look forward to pushing the boundaries of in-game advertising further in 2026 and beyond.

To see all the winners, head here.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing EMEA 2026.

Our shortlisted categories are:

• Entertainment & Consumer Technology
• Digital Experience
• Gaming
• Technology Innovation

All four nominations are tied to our campaign for Universal Pictures' Nobody 2 - a world-first in-game activation that brought the film's leading character, played by Bob Odenkirk, directly into Fortnite.

Fortnite players alone index exceptionally high as cinema-goers

There are over 1.86 billion PC gamers worldwide, and Overwolf is home to 113M of them playing the most premium titles. Among these, Fortnite players represent a goldmine for action movies: users playing action/shooter titles are 1.7× more likely to visit the cinema monthly, with a 34% higher likelihood of seeing action films on opening weekend.

So when EssenceMediacom challenged us to make Universal Pictures' Nobody 2 culturally unavoidable for 25-34 year old gamers, we came armed with an iconic approach to bring the movie’s main character (Better Call Saul’s Bob Odenkirk) directly into the game.

Working with Hollywood icon Bob Odenkirk, we created a world-first bespoke NPC of his character Hutch Mansell inside Speed Realistics 2v2; one of Fortnite's most popular action maps. Custom voice lines, wearable cosmetics and weapon skins were taken directly from the movie, alongside in-lobby movie posters scattered everywhere to transform gameplay into an immersive Nobody 2 experience.

The results

• 25M+ NPC impressions
• 1M+ players engaged with the branded cosmetics
• 27 minutes average time spent on the experience

A huge thank you to our partners at EssenceMediaCom and Sawhorse - this shortlist belongs to all of us.

Winners will be announced on June 3rd. See the full shortlist here.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

We're proud to share that Overwolf Ads has been shortlisted at the Campaign Tech Awards 2026 for The 78-Minute Gamer Break campaign with Tropicana's Naked Smoothie and dentsu X.

Shortlisted category:

• Best Use of Gaming

This nomination is recognition of what happens when deep behavioural data, precision technology, and genuine gamer understanding come together to create something truly ownable for a brand.

The 78-Minute Gamer Break with Naked Smoothie & dentsu X

There are over 1.86 billion PC gamers worldwide, and Overwolf is home to 113M of them. When dentsu X challenged us to reach Gen Z during playtime and drive consideration of Tropicana's Naked Smoothie as the perfect break-time drink, we brought more than a media plan to the table - we brought a data insight nobody else in the category had seen.

Buried in behavioural patterns across millions of sessions, we found it: a natural, recurring break point at the 78-minute mark. An unclaimed brand moment. We built an integrated in-game takeover around it, triggering contextual messaging and rewards at the precise moment players were statistically most likely to step away and reach for something. The experience extended across loading screens, pre-match lobbies, and rich media placements - meeting players in every relevant downtime moment across the biggest Gen Z titles (including Fortnite, VALORANT, Apex Legends & more).

Pairing contextual messaging with in-game rewards, Naked Smoothie cheered millions of gamers on when they were statistically most likely to be craving a snack break.

The results were extraordinary:

• Over 1 million players engaged
• 48,000 hours (5.48 years) of cumulative playtime logged
• Significant lifts in purchase intent, brand favorability, awareness, and recall

Winners will be announced on June 4th - and we're proud to see this work recognised among the best in the industry.

See the full shortlist here.

This campaign was already awarded with 3 x The Drum Awards in November 2025.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

Overwolf Ads announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC gameplay behavior, hardware signals and content consumption. Gamer Grid enables advertisers to reach high-value gamers with precision and scale, both within Overwolf Ads’ premium inventory and across the broader programmatic ecosystem.

With the launch of Gamer Grid, Overwolf Ads is addressing a consistent gap in gaming advertising which is the inability to differentiate high-value, high-engagement PC gamers from casual entertainment users at scale. Gamer Grid segments are continuously refreshed to capture recency and frequency signals, meaning advertisers are buying live behavioral data and not static profiles that have aged out of relevance. 

"For years, gaming enthusiasts have been lumped together regardless of what they actually play or how deeply they're engaged. Gamer Grid changes that by building from what happens inside the gaming PC including what game they play, how long they stay, and what hardware they're running. That's a fundamentally different signal, and it's one that only Gamer Grid can provide at this scale. For advertisers, it means the difference between reaching someone who once clicked on a gaming website and reaching someone who played 40 hours last week.”
Uri Marchand, Overwolf CEO and Co-Founder. 

Gamer Grid draws on Overwolf's first-party ecosystem, including CurseForge, thousands of in-game apps, and premium gaming websites, and filters over 8,000 data points to construct audience segments with surgical accuracy. Through strategic partnerships with the world’s largest data marketplaces, including LiveRamp and Experian, Overwolf is layering traditional purchase data, such as automotive intent, grocery habits, or financial status, directly onto the gaming experience.

Gamer Grid includes audience segments across:

• Title & Genre Players: Defined by actual game installs and playtime across FPS, RPG, Strategy, MMO, and more
• Hardware Audiences: Built from GPU, CPU, and peripheral signals, including device brand and estimated rig value
• High-Engagement Players: Identified by session frequency, duration, and depth of in-game activity
• High-Value Players: Segmented by game library spend, hardware investment, and peripheral ownership

Its true power lies in its bespoke audience architecture. Recognizing that every brand has unique KPIs, Gamer Grid allows brands and agencies to move beyond the "off-the-shelf" menu. Partners can bring their specific target personas to Overwolf, where the Gamer Grid team will engineer custom "buckets" tailored to those exact needs.

This allows for the creation of unique, high-value "buckets" such as:

• The Big Spenders: Users identified by the high market value of their GPU rigs (e.g., $3,000+ setups) and the total valuation of their game libraries.
• The Trendsetters: A weekly refreshed segment of "Trendy Game Players" who jump on niche games and cultural moments before they hit the mainstream.
• The Midnight Gamers: Perfect for QSR (Quick Service Restaurant) and delivery brands, targeting players with high engagement during late-night and "refill" windows.
• The Aesthetic Modders: Identifying super-users of cosmetic mods to help beauty and fashion brands reach creators who prioritize personalization.

Unlocking the Non-Endemic Opportunity

For non-endemic brands in automotive, CPG, finance, and fashion, Gamer Grid offers something the market hasn't had before: the reassurance of verified first and third-party data layered onto a high-attention, brand-safe gaming environment.

"Gamer Grid is a complete reframing of how we understand our audience. In the past, we could see a moment in time, a user playing a specific game. Now, we can see the history, the hardware, and the lifestyle. We aren’t just telling you someone plays Minecraft; we’re telling you they are a high-income tech enthusiast who spends 20 hours a week in open-world environments and is currently in the market for a new car."
Pin-Ju Chiang, Head of Data at Overwolf.

QSR

Consider a QSR brand targeting peak gaming hours. Rather than broadly reaching "gamers," Gamer Grid identifies players whose late-night sessions, long uninterrupted playtime, and high engagement frequency signal a strong likelihood to order in. Creatives can be tailored to that exact moment, a meal between matches, delivered before the next round starts or even prompt the user to order before their next gaming session.

Automotive

Take an automotive brand looking to reach high-intent car buyers without wasting budget on casual browsers. Using Gamer Grid, Overwolf can identify PC players whose hardware signals, such as $3,000+ GPU rigs and premium peripheral ownership, indicate high household income and strong purchase power. Layered with third-party automotive intent data, the segment narrows further to players actively researching vehicles. And because Gamer Grid tracks game genre and accessory ownership, players of racing titles or owners of steering wheel peripherals can be prioritized as an audience with a proven passion for cars. The result is a campaign that reaches the right driver, before they ever visit a dealership.

Fashion

Picture a fashion brand looking to connect with consumers who care deeply about aesthetics and self-expression. Using Gamer Grid, Overwolf identifies players of cozy games and life simulation titles, genres with a strong overlap with style-conscious, design-driven audiences. Layered with cosmetic mod downloads, the segment surfaces super-users who actively customize their in-game worlds, a reliable signal for people who prioritize personalization in real life too. Third-party lifestyle and purchase data can then refine the segment further by apparel spend or brand affinity. The result is a campaign that reaches a fashion-forward audience where they are already engaged, on their terms, in their world.

Do you want to know how we can target your specific audience in gaming? Contact us on overwolf.com/ads/

About Overwolf

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

GamesBeat Summit (May 18th -19th 2026) is one of the most forward-thinking gatherings in the games industry, bringing together developers, publishers, and innovators shaping the future of gaming.

This May, we're excited to announce that Overwolf, Tebex and CurseForge for Studios are sponsoring the event, with two sessions tackling the questions that matter most to game creators and studios today.

Session 1: Creating the Operating System for Community-Driven Games

With $800M paid out to creators to date, 113M monthly active gamers, and partnerships spanning Warner Bros., Krafton, Hypixel Studio and Studio Wildcard, Overwolf has become the infrastructure layer powering gaming's growing creator economy. 

In this fireside chat, Overwolf CEO Uri Marchand joins Dean Takahashi to discuss how Overwolf built the operating system for UGC,  what it actually takes to operationalize UGC,  and why the studios doing it well are pulling ahead. Find out about amazing case studies such as:

• Hytale: 20M downloads in weeks
• Hogwarts Legacy: official mod support has already driven 30M+ downloads across 800+ mods
• ARK: Survival Ascended: 1.1B downloads, with 60% coming from console players

📅 Date: May 19

⏰ Time: 11:00 – 11:30 AM

Speakers:

• Uri Marchand, Co-founder and CEO, Overwolf
• Moderated by Dean Takahashi, Editorial Director, GamesBeat

Session 2: From Discovery to Loyalty: How Player Relationships Are Rewriting Growth and Monetization

Tebex is tackling one of the most pressing topics in the industry right now. Game growth and monetization is no longer a funnel. It's a continuous relationship loop that must be constantly updated and reframed based on the signals developers and publishers collect from their communities, and the ways player behavior is shifting when it comes to spending.

The studios winning today understand that player relationships are the foundation of resilient economies. Every purchase represents a dual investment of money and time, and ten $20 interactions built on trust are infinitely more valuable than one extractive transaction that burns the relationship. But beyond trust, owning those relationships means owning the data, and in an era where personalization is now table stakes, that data is what allows studios to understand what players want to play, what they want to spend on, and how to apply those insights directly to growth and monetization strategy.

In this panel, Tebex General Manager Liam Wiltshire joins Gamebeast Founder and CEO, Zander Brumbaugh; SYBO CEO, Mathias Gredal Nørvig; and GamesBeat’s Alex Lee to discuss why successful studios understand that strong player relationships are necessary to build resilient economies, how game makers are leveraging data to better understand players’ preferences, and how the direct impact of their efforts to on user engagement and play time. 

📅 Date: May 19

⏰ Time: 2:30 – 3:00 PM

Speakers:

• Liam Wiltshire, General Manager, Tebex
• Zander Brumbaugh, Founder CEO, Gamebeast
• Mathias Gredal Nørvig, CEO, SYBO
• Moderated by Alexander Lee, Lead News Writer, GamesBeat

About Overwolf

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.

About Tebex

Tebex powers monetization for leading games and game servers worldwide, backed by 14+ years of experience, over $1.5 Billion transactions processed, and support for 130+ local  payment methods. With enterprise-grade fraud protection and full tax compliance built in, Tebex gives gaming partners of all sizes the infrastructure to grow confidently and sustainably.

About CurseForge for Studios

CurseForge for Studios, which is operated by Overwolf, is a white-label solution that lets studios and publishers easily integrate mods safely and seamlessly into their games at zero cost. The core benefits include:

• Cross-Platform Modding: Integrate Overwolf’s open-source SDK and plugins to let players discover and install mods in-game, across all platforms and storefronts.
• Moderation to Ensure Safety: Studios define policies and guidelines on what is permitted, with Overwolf ensuring that only authorized and appropriate content is published.
• Creator Relations and Payments: CurseForge supports creators with monthly payments, equity investments, developer contests, and hackathons to kickstart content creation for your game.
• Harness Existing Creator Community: Tap into the creative expertise and knowledge of a passionate community of 178,000 creators.
• Premium Mods Integration: Crafted by game studios and select community modders, Premium Mods offer players a next-level modding experience through guaranteed high-quality content, while offering creators a powerful new revenue stream.

For more information, please visit https://studios.curseforge.com/