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		<title>Latest P&amp;G Innovations</title>
		<link>http://www.pg.com/en_US/innovation/index.shtml</link>
		<description>Latest P&amp;G Innovations</description>
		<language>en-us</language>
		<category>P&amp;G Innovations</category>
		<lastBuildDate>Tue, 6 Sep 2011 03:15:58 EST</lastBuildDate>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/PGInnovations" /><feedburner:info uri="pginnovations" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>PGInnovations</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
				<title><![CDATA[Pampers Prints]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/XSNCZ-h5ThM/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/pamperprint_HERO.jpg" alt="Pampers Prints"</p><p>Pampers Limited Edition Prints deliver Pampers’ trusted wetness protection and comfort for baby, while introducing stylish design for little trendsetters.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
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				<pubDate>Mon, 23 May 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-1</feedburner:origLink></item>
			<item>
				<title><![CDATA[Ariel with Micro Boosters]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/8ALJN3hSW4A/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Ariel_Microboost_HERO.jpg" alt="Ariel with Micro Boosters"</p><p>Olay Smooth Finish Facial Hair Removal Duo is a specially formulated two-step system that gently yet effectively removes fine to medium unwanted facial hair.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Ariel_Microboost_HERO.jpg</guid>
				<pubDate>Mon, 27 Jun 2011  09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-2</feedburner:origLink></item>
			<item>
				<title><![CDATA[Pampers Cruisers]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/IBCzr5wK248/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Pampers_TWF_HERO.jpg" alt="Pampers Cruisers"</p><p>Inspired by babies and moms, Pampers Cruisers with three-way fit have been enhanced with a longer absorbent area and new soft quilted backsheet. </p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Pampers_TWF_HERO.jpg</guid>
				<pubDate>Wed, 04 May 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-3</feedburner:origLink></item>
			<item>
				<title><![CDATA[Downy Unstopables]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/P0Po2wH4fhw/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Downy_Unstop HERO.jpg" alt="Downy Unstopables"</p><p>With new Downy Unstopables in-wash scent booster, consumers can now satisfy their cravings from an amped-up scent experience.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Downy_Unstop HERO.jpg</guid>
				<pubDate>Tue, 26 Apr 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-4</feedburner:origLink></item>
			<item>
				<title><![CDATA[Tide PODS]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/lvf4OL7e7Og/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Tide_PODS_hero.jpg" alt="Tide PODS"</p><p>P&amp;G's first multi-chambered laundry detergent, Tide PODS, adds a whole new dimension to laundry with an innovative look, feel and performance. </p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Tide_PODS_hero.jpg</guid>
				<pubDate>Tue, 26 Apr 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-5</feedburner:origLink></item>
			<item>
				<title><![CDATA[Ariel Touch of Lenor fresh]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/mPTGZo0w0as/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Ariel_HERO_4.jpg" alt="Ariel Touch of Lenor fresh"</p><p>Ariel Touch of Lenor fresh compact powder detergent will enable consumers in Central and Eastern Europe to care for their favorite clothing by adding refreshing, long-lasting scents with every wash.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Ariel_HERO_4.jpg</guid>
				<pubDate>Thu, 03 Mar 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-6</feedburner:origLink></item>
			<item>
				<title><![CDATA[Pampers Premium Care]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/Jn0O9SMCpJk/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Pampers_Premium_Care.jpg" alt="Pampers Premium Care"</p><p>Pampers Premium Care with Dry Max core is bringing our driest diaper ever to moms and babies in Central &amp; Eastern Europe, Middle East &amp; Africa.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Pampers_Premium_Care.jpg</guid>
				<pubDate>Tue, 11 Jan 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-7</feedburner:origLink></item>
			<item>
				<title><![CDATA[Ultra Era]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/TBZAoPmcsmE/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Era_HERO.jpg" alt="Ultra Era"</p><p>New Ultra Era powder detergent was developed for the value-conscious consumer interested in stain fighting performance at a great price.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Era_HERO.jpg</guid>
				<pubDate>Tue, 14 Dec 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-8</feedburner:origLink></item>
			<item>
				<title><![CDATA[Charmin]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/qXyii7eoZJc/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Charmin_12DR_UltraSoft_thumb.jpg" alt="Charmin"</p><p>Charmin bathroom tissue is introducing a number of new improvements across its entire line.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Charmin_12DR_UltraSoft_thumb.jpg</guid>
				<pubDate>Wed, 07 Apr 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-9</feedburner:origLink></item>
			<item>
				<title><![CDATA[Tide/Vizir + Lenor scent touch]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/QI-3QH5WJR0/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Tide_Vizir_hero.jpg" alt="Tide/Vizir + Lenor scent touch"</p><p>Tide + Lenor scent touch and Vizir + Lenor scent touch bring a new scent focus to the brand that appeals to increasing consumer interest in freshness while delivering the same trusted performance in the Balkan region.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Tide_Vizir_hero.jpg</guid>
				<pubDate>Tue, 23 Nov 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-10</feedburner:origLink></item>
			<item>
				<title><![CDATA[Tide Professional Whiteness Enhancer]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/fpPIz6NRU64/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Tide_Professional_Whiteness_Enhancer.jpg" alt="Tide Professional Whiteness Enhancer"</p><p>Tide Professional Whiteness Enhancer brings Tide Innovation to the underserved professional laundry market and delivers 1.5 times whiter linens in a single cycle.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Tide_Professional_Whiteness_Enhancer.jpg</guid>
				<pubDate>Fri, 29 Oct 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-11</feedburner:origLink></item>
			<item>
				<title><![CDATA[Lenor in Israel]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/SzVzJ1Cgxow/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Lenor_Israel.jpg" alt="Lenor in Israel"</p><p>Lenor has successfully expanded its market presence and Israeli consumers are now treating their clothing to exceptional softness and freshness.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Lenor_Israel.jpg</guid>
				<pubDate>Fri, 01 Oct 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-12</feedburner:origLink></item>
			<item>
				<title><![CDATA[Compacted Powder Laundry Detergent]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/uXmAYVjk2iw/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Compacted_Powder_Laundry_Detergent.jpg" alt="Compacted Powder Laundry Detergent"</p><p>P&G Fabric Care is providing compacted powder laundry detergents that meet key consumer needs and have a meaningful impact on the environment.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Compacted_Powder_Laundry_Detergent.jpg</guid>
				<pubDate>Thu, 02 Sep 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-13</feedburner:origLink></item>
			<item>
				<title><![CDATA[Febreze Air Effects]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/vIYrO_VuvxI/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Febreze_Air_Effects.jpg" alt="Febreze Air Effects"</p><p>Febreze Air Effects is expanding into the scent-focused Latin American market to solve consumers&#8217; common frustrations about air care.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Febreze_Air_Effects.jpg</guid>
				<pubDate>Tue, 17 Aug 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-14</feedburner:origLink></item>
			<item>
				<title><![CDATA[Lenor]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/W-ohPBSZbzA/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Lenor.jpg" alt="Lenor"</p><p>New Lenor provides a heavenly softness, combining traditional softness with an action that provides a “spa” treatment for fibers.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Lenor.jpg</guid>
				<pubDate>Wed, 04 Aug 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-15</feedburner:origLink></item>
			<item>
				<title><![CDATA[Gain Dishwashing Liquid]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/HXwN7dTycYg/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Gain_Dishwashing_Liquid.jpg" alt="Gain Dishwashing Liquid"</p><p>Gain is adding its delightful scent experiences to a variety of products, including new Gain Dishwashing Liquid.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Gain_Dishwashing_Liquid.jpg</guid>
				<pubDate>Wed, 04 Aug 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-16</feedburner:origLink></item>
			<item>
				<title><![CDATA[Tide Naturals]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/wsiz3QOEWEc/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Tide_Natural.jpg" alt="Tide Naturals"</p><p>Tide Naturals meets the mildness and value needs of Indian consumers while delivering great cleaning and whitening efficacy</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Tide_Natural.jpg</guid>
				<pubDate>Mon, 19 Jul 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-17</feedburner:origLink></item>
			<item>
				<title><![CDATA[Febreze Set & Refresh]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/SlKI0PiGp4I/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/Febreze.jpg" alt="Febreze Set & Refresh"</p><p>Febreze Set & Refresh provides continuous long-lasting freshness and odor elimination without the use of plugs or batteries.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/Febreze.jpg</guid>
				<pubDate>Mon, 19 Jul 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-18</feedburner:origLink></item>
			<item>
				<title><![CDATA[Swiffer]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/6v0anohK8zA/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/swiffer_thumb.jpg" alt="Swiffer"</p><p>Swiffer is totally reinventing its product line-up with cleaning tools fully assembled and ready to use right out of the box.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
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				<pubDate>Wed, 14 Jul 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-19</feedburner:origLink></item>
			<item>
				<title><![CDATA[Ultra Downy April Fresh]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/O0B7bX8m62g/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/downy_thumb.jpg" alt="Ultra Downy April Fresh"</p><p>With just one wash,Ultra Downy<sup>&#174;</sup>April Fresh fabric softener provides an entire week of motion-activated freshness, allowing consumers to enjoy the &#8220;clean sheet day&#8221; experience for seven whole days.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
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				<pubDate>Mon, 12 Jul 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-20</feedburner:origLink></item>
			<item>
				<title><![CDATA[Pampers Underjams]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/8vWwzl5i-FA/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/pampers_underjams_thumb.jpg" alt="Pampers Underjams"</p><p>Underjams are an extension to the premium line of Pampers designed to fit like underwear, and less like diapers.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/pampers_underjams_thumb.jpg</guid>
				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-21</feedburner:origLink></item>
			<item>
				<title><![CDATA[Ariel/Dash Stain Remover&#8482;]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/6tM4UBZ8Txo/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/ariel_stain_remover_thumb.jpg" alt="Ariel/Dash Stain Remover&#8482;"</p><p>Ariel introduces a new range of in-wash booster and pre-treater products created to effectively remove fresh and dried stains in the wash.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/ariel_stain_remover_thumb.jpg</guid>
				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-22</feedburner:origLink></item>
			<item>
				<title><![CDATA[Ariel with Actilift&#8482;]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/sxdbCus2jOg/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/ariel_actilift_thumb.jpg" alt="Ariel with Actilift&#8482;"</p><p>Ariel with Actilift is the first detergent designed to help prevent stains from setting in. With over 26 patents, it is one of our most protected laundry innovations.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/ariel_actilift_thumb.jpg</guid>
				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-23</feedburner:origLink></item>
			<item>
				<title><![CDATA[Bounty]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/C2BQe0MAips/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/bounty_restage_thumb.jpg" alt="Bounty"</p><p>With improvements in Bounty paper towels and napkins, the new Bounty line focuses a whole new way on &#8220;clean.&#8221;</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/bounty_restage_thumb.jpg</guid>
				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-24</feedburner:origLink></item>
			<item>
				<title><![CDATA[Pampers Swaddlers and Cruisers with Dry Max]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/ZOAcM4bMPTI/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/pampers_drymax_thumb.jpg" alt="Pampers Swaddlers and Cruisers with Dry Max"</p><p>Pampers Dry Max are the biggest innovation for Pampers in 25 years. Now 20% thinner, this is Pampers&#8217; driest diaper ever.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/pampers_drymax_thumb.jpg</guid>
				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-25</feedburner:origLink></item>
			<item>
				<title><![CDATA[Ambi Pur Acquisition]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/frnQxKqWGSc/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/household_care/ambipur.png" alt="Ambi Pur Acquisition"</p><p>With this acquisition P&amp;G becomes the #2 Air Care Company in the world and Febreze/Ambi Pur becomes P&amp;G&#8217;s newest Billion Dollar Brand.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/household_care/ambipur.png</guid>
				<pubDate>Tue, 06 Jul 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-26</feedburner:origLink></item>
			<item>
				<title><![CDATA[Eukanuba]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/Ox82rsu0TTc/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/eukanuba_thumb.jpg" alt="Eukanuba"</p><p>Eukanuba is launching more consumer intuitive packaging, new product offerings, and a better shopping experience.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/eukanuba_thumb.jpg</guid>
				<pubDate>Tue, 13 Apr 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-27</feedburner:origLink></item>
			<item>
				<title><![CDATA[Pringles Multigrain]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/0UGcndOcv9k/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/pringles_multigrain_thumb.jpg" alt="Pringles Multigrain"</p><p>Pringles has added new Pringles Multigrain to its tasty repertoire in three delicious flavors.</p>]]></description>
				<category><![CDATA[Household Care]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/pringles_multigrain_thumb.jpg</guid>
				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=household-care-28</feedburner:origLink></item>
			<item>
				<title><![CDATA[Olay Hair Removal Duo]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/QLVncxTXOSU/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/iso_trio_HERO.jpg" alt="Olay Hair Removal Duo"</p><p>Olay Smooth Finish Facial Hair Removal Duo is a specially formulated two-step system that gently yet effectively removes fine to medium unwanted facial hair.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/iso_trio_HERO.jpg</guid>
				<pubDate>Mon, 27 Jun 2011  09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-1</feedburner:origLink></item>
			<item>
				<title><![CDATA[Olay Professional Pro-X Clear]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/EcKvp01d990/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/olay_Amida_HERO.jpg" alt="Olay Professional Pro-X Clear"</p><p>Olay Professional Pro-X Clear is a professionally designed, total skin care solution for adults to help bring acne under control for consistently clear skin. </p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/olay_Amida_HERO.jpg</guid>
				<pubDate>Mon, 27 Jun 2011  09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-2</feedburner:origLink></item>
			<item>
				<title><![CDATA[Herbal Essences]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/5ElEpAXTOZ4/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/HE_Enlight_HERO_3.jpg" alt="Herbal Essences"</p><p>Herbal Essences is introducing new formulas in some of their collections that contain water-activated silkening ingredients to give women soft and shiny hair after just one shower.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/HE_Enlight_HERO_3.jpg</guid>
				<pubDate>Wed, 09 Mar 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-3</feedburner:origLink></item>
			<item>
				<title><![CDATA[Olay Body Care Collections]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/vAJlFyN5OM8/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Olay_Body_HERO.jpg" alt="Olay Body Care Collections"</p><p>The Olay Body Care Collections pamper the experiential consumer with scent experiences, offering her choices and convenience at half the price of specialty. </p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Olay_Body_HERO.jpg</guid>
				<pubDate>Thu, 03 Mar 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-4</feedburner:origLink></item>
			<item>
				<title><![CDATA[Natural Instincts Week 2 Color Refresher]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/pZDBOOB88tI/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Natural_Instincts_HERO.jpg" alt="Natural Instincts Week 2 Color Refresher"</p><p>Natural Instincts Week 2 Color Refresher helps beauty-conscious women fight color fade with a boost of radiant color two weeks after coloring when color fade is most noticeable.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Natural_Instincts_HERO.jpg</guid>
				<pubDate>Wed, 09 Feb 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-5</feedburner:origLink></item>
			<item>
				<title><![CDATA[Wella Professionals Care]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/Huxs64BonLI/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Wella_Care_HERO.jpg" alt="Wella Professionals Care"</p><p>Wella Care Professionals builds on its role as a global leader in salon hair color by bringing to salons a hair care line that works in tandem with its color products.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Wella_Care_HERO.jpg</guid>
				<pubDate>Wed, 02 Feb 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-6</feedburner:origLink></item>
			<item>
				<title><![CDATA[Wella Pro Series]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/SmmEbAF-QH0/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Wella_Pro_Series_HERO.jpg" alt="Wella Pro Series"</p><p>Wella Pro Series is the first Wella professionally inspired hair care products available in retail stores providing women the opportunity to achieve great hair at home when they can&#8217;t make it to the salon.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Wella_Pro_Series_HERO.jpg</guid>
				<pubDate>Mon, 24 Jan 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-7</feedburner:origLink></item>
			<item>
				<title><![CDATA[Olay Brazil]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/GOsuGcC0hJg/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/OLAY_BRAZIL_HERO.jpg" alt="Olay Brazil"</p><p>Olay has launched in Brazil making the beauty care products available to nearly 100 million Brazilian women providing advanced, affordable skin care in a country where beauty care is an important ritual.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/OLAY_BRAZIL_HERO.jpg</guid>
				<pubDate>Fri, 21 Jan 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-8</feedburner:origLink></item>
			<item>
				<title><![CDATA[head &amp; shoulders Brazil]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/iqY_gHvDpV0/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/h_n_s_Brazil_HERO.jpg" alt="head &amp; shoulders Brazil"</p><p>With the launch in Brazil, <i>head &amp; shoulders</i> is increasing its global footprint and providing more consumers a wide range of shampoos and conditions that provide outstanding dandruff performance from the first wash.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/h_n_s_Brazil_HERO.jpg</guid>
				<pubDate>Fri, 21 Jan 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-9</feedburner:origLink></item>
			<item>
				<title><![CDATA[Naturella Brazil]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/Vzqt4fAiLSE/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/Naturella_HERO.jpg" alt="Naturella Brazil"</p><p>Naturella Feminine care is increasing its global footprint with a launch into Brazil to satisfy the needs of a significant segment of women who are seeking skin care benefits in addition to protection.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/Naturella_HERO.jpg</guid>
				<pubDate>Fri, 21 Jan 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-10</feedburner:origLink></item>
			<item>
				<title><![CDATA[Crest 3D White 2 Hour Express Whitestrips]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/czH5zbvCQcA/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/crest_3D_white.jpg" alt="Crest 3D White 2 Hour Express Whitestrips"</p><p>Crest 3D White 2 Hour Express Whitestrips deliver teeth that are noticeably whiter for up to three months after just one 2-hour treatment.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/crest_3D_white.jpg</guid>
				<pubDate>Wed, 12 Jan 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-11</feedburner:origLink></item>
			<item>
				<title><![CDATA[Secret Natural Minerals]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/MPQjR2AI3zY/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Secret_Natural_Minerals.jpg" alt="Secret Natural Minerals"</p><p>Secret Natural Mineral Collection is the brand’s first antiperspirant/deodorant that effectively fights wetness while providing naturally derived odor protection.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Secret_Natural_Minerals.jpg</guid>
				<pubDate>Fri, 07 Jan 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-12</feedburner:origLink></item>
			<item>
				<title><![CDATA[Olay Professional Pro-X Advanced Cleaning System]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/SyrlCT3JGVc/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/OPX_HERO.jpg" alt="Olay Professional Pro-X Advanced Cleaning System"</p><p>The Olay Professional Pro-X Advanced Cleaning System is an innovative, professionally designed facial cleansing system that gently exfoliates to reveal brighter, smoother skin with each use.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/OPX_HERO.jpg</guid>
				<pubDate>Thu, 09 Dec 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-13</feedburner:origLink></item>
			<item>
				<title><![CDATA[Nice &#8216;n Easy Color Blend Foam]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/9v3f4tciNWI/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/NnE_HERO.jpg" alt="Nice &#8216;n Easy Color Blend Foam"</p><p>Nice &#8216;n Easy is introducing a new foam hair color, an innovation that provides permanent dimension hair color in an easy-to-apply and control foam.</</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/NnE_HERO.jpg</guid>
				<pubDate>Wed, 01 Dec 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-14</feedburner:origLink></item>
			<item>
				<title><![CDATA[Pro-Health For Me]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/vDYuqdoNh7U/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/Crest_ProHealth4Me_HERO.jpg" alt="Pro-Health For Me"</p><p>Crest and Oral-B have introduced Pro-Health For Me, the first and only complete collection of oral care products for kids 8 and up.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/Crest_ProHealth4Me_HERO.jpg</guid>
				<pubDate>Thu, 28 Oct 2010  09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-15</feedburner:origLink></item>
			<item>
				<title><![CDATA[Crest Pro-Health Complete Rinse]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/uvrpj9oIZRc/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/Crest_Complete_Rinse_HERO.jpg" alt="Crest Pro-Health Complete Rinse"</p><p>This new addition to the Crest Pro-Health family enables Crest to better serve consumers with a fluoridated rinse that does not contain alcohol.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/Crest_Complete_Rinse_HERO.jpg</guid>
				<pubDate>Fri, 12 Nov 2010  09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-16</feedburner:origLink></item>
			<item>
				<title><![CDATA[Gillette Guard]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/LMrre-Wyo8Y/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/gillette_guard.jpg" alt="Gillette Guard"</p><p>Gillette Guard is a breakthrough new shaving system designed for a safe and affordable shave for men in India.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/gillette_guard.jpg</guid>
				<pubDate>Fri, 01 Oct 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-17</feedburner:origLink></item>
			<item>
				<title><![CDATA[Wella Kolestint]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/WPyCUvL6SJQ/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/wella_kolestint.jpg" alt="Wella Kolestint"</p><p>Wella Kolestint is being introduced in India, designed to deliver outstanding hair color for beauty-conscious Indian women.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/wella_kolestint.jpg</guid>
				<pubDate>Fri, 01 Oct 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-18</feedburner:origLink></item>
			<item>
				<title><![CDATA[Gucci Guilty]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/U8V3jTc0ldI/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/gucci.jpg" alt="Gucci Guilty"</p><p>A fragrance for modern-minded consumers who appreciate being noticed for their cool appeal.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/gucci.jpg</guid>
				<pubDate>Thu, 02 Sep 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-19</feedburner:origLink></item>
			<item>
				<title><![CDATA[Pantene Reinvention]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/rFli9C-BZ44/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Pantene.jpg" alt="Pantene Reinvention"</p><p>Pantene&#8217;s revolutionary approach to product design is empowering women to achieve the long-lasting styles they desire most.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Pantene.jpg</guid>
				<pubDate>Thu, 12 Aug 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-20</feedburner:origLink></item>
			<item>
				<title><![CDATA[Braun Multiquick 7 Cordless]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/14IEH5iLZt8/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Braun_Multiquick_7_Cordless.jpg" alt="Braun Multiquick 7 Cordless"</p><p>The Braun Multiquick 7 Cordless is the most effortless way to prepare food, simplifying the home cooking routine.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Braun_Multiquick_7_Cordless.jpg</guid>
				<pubDate>Thu, 19 Aug 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-21</feedburner:origLink></item>
			<item>
				<title><![CDATA[Pro-Expert All in One]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/y3lfnPbvdIQ/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/blend-a-med.jpg" alt="Pro-Expert All in One"</p><p>Pro-Expert All in One toothpastes and brushes will bring a new level of clean teeth and healthy mouths to consumers in Europe, Middle East and Africa.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/blend-a-med.jpg</guid>
				<pubDate>Fri, 03 Sep 2010  09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-22</feedburner:origLink></item>
			<item>
				<title><![CDATA[Crest Clinical]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/9D2akvEMiI4/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/CrestClinic.jpg" alt="Crest Clinical"</p><p>The Crest Clinical line of products is for people who suffer from tooth sensitivity or gingivitis.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/CrestClinic.jpg</guid>
				<pubDate>Thu, 12 Aug 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-23</feedburner:origLink></item>
			<item>
				<title><![CDATA[Crest Pro-Health Sensitive Shield]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/MLX3HFyh4tU/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/CrestPHSS_thumb.jpg" alt="Crest Pro-Health Sensitive Shield"</p><p>Crest Pro-Health Sensitive Shield products offer sensitivity protection plus comprehensive oral health benefits.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/CrestPHSS_thumb.jpg</guid>
				<pubDate>Wed, 31 Mar 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-24</feedburner:origLink></item>
			<item>
				<title><![CDATA[Naturella&#174;]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/5kgEFN9DgwA/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/naturella_expansion_thumb.jpg" alt="Naturella&#174;"</p><p>We are now offering the best Naturella pad ever&#8212;improved protection, superior skin care and a better sensorial experience.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/naturella_expansion_thumb.jpg</guid>
				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-25</feedburner:origLink></item>
			<item>
				<title><![CDATA[Crest 3D White]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/EIinLljZLck/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/crest_3D_white_thumb.jpg" alt="Crest 3D White"</p><p>This collection of revolutionary tooth whitening products provides dramatic, noticeable whitening results for a smile that makes heads turn.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/crest_3D_white_thumb.jpg</guid>
				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-26</feedburner:origLink></item>
			<item>
				<title><![CDATA[Oral-B Pro-Saude]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/7Pcd1pFtKsA/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/oralb_paste_thumb.jpg" alt="Oral-B Pro-Saude"</p><p>In Brazil, P&amp;G is bringing consumers the best oral care technologies in the world through a full range of products.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/health_wellbeing/oralb_paste_thumb.jpg</guid>
				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-27</feedburner:origLink></item>
			<item>
				<title><![CDATA[Old Spice &#8220;Smell Like a Man, Man&#8221;]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/Zf_NpRsH8dg/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/Old_Spice.jpg" alt="Old Spice &#8220;Smell Like a Man, Man&#8221;"</p><p>The &#8220;Smell Like a Man, Man&#8221; campaign features the handsome, witty and chisel-chested Old Spice Guy and has quickly become a viral video sensation.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
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				<pubDate>Thu, 05 Aug 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-28</feedburner:origLink></item>
			<item>
				<title><![CDATA[h&amp;s Hair &amp; Scalp]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/mIteY8QhfCY/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/HS_shampoo_thumb.jpg" alt="h&amp;s Hair &amp; Scalp"</p><p>Breakthrough shampoo, conditioner, treatment and specialized scalp spa cream was designed for a rejuvenating hair and scalp experience.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/HS_shampoo_thumb.jpg</guid>
				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-29</feedburner:origLink></item>
			<item>
				<title><![CDATA[Venus]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/yAyVR4zBSgg/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/venus_embrace_thumb.jpg" alt="Venus"</p><p>Venus is launching new solutions to meet the shaving needs of women, including the introduction of its first 5-blade disposable razor.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
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				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-30</feedburner:origLink></item>
			<item>
				<title><![CDATA[Fekkai Advanced]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/fmWohAsFrnk/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/fekkai_expansion_thumb.jpg" alt="Fekkai Advanced"</p><p>The Fekkai Advanced collection delivers salon-proven results through a blending of luxury and science.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
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				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-31</feedburner:origLink></item>
			<item>
				<title><![CDATA[Olay Professional Pro-X Intensive Wrinkle Protocol]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/4R42caRQoiw/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/beauty_grooming/olay_prox_thumb.jpg" alt="Olay Professional Pro-X Intensive Wrinkle Protocol"</p><p>Olay ProX Intensive Wrinkle Protocol was shown to reduce the appearance of wrinkles as well as the leading gold standard prescription regimen.</p>]]></description>
				<category><![CDATA[Beauty & Grooming]]></category>
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				<pubDate>Tue, 16 Feb 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=beauty-grooming-32</feedburner:origLink></item>
			<item>
				<title><![CDATA[About The Loft Approach]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/gv9AhriciaA/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/Lofts_HERO.jpg" alt="About The Loft Approach"</p><p>To creatively build innovative brands that delight and connect with consumers, P&amp;G has begun to use Lofts, an immersive, multi-sensorial experience based on classic storytelling that helps P&amp;G teams solve unique problems, look at a new future and create new products. An integral part of the Design Innovation process, Lofts are meant to be provocative and to challenge current thinking or paradigms by approaching problems and topics from an unexpected angle.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
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				<pubDate>Tue, 06 Sep 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-1</feedburner:origLink></item>
			<item>
				<title><![CDATA[Family Movie Night]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/sRywtSaRndg/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/FMN_HERO.jpg" alt="Family Movie Night"</p><p>P&amp;G and Walmart have committed to producing five more high-quality Family Movie Night films that reinforces our equity with consumers and delivers on P&amp;G&#8217;s Purpose to touch and improve lives.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
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				<pubDate>Fri, 15 Apr 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-2</feedburner:origLink></item>
			<item>
				<title><![CDATA[Product of the Year]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/_PoXQJzmLwk/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/POTY_HERO.jpg" alt="Product of the Year"</p><p>Consumers around the globe chose 22 P&G products to be honored with Product of the Year Awards for 2011. These awards represent the world's largest consumer-voted distinction for product innovation. </p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
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				<pubDate>Mon, 27 Jun 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-3</feedburner:origLink></item>
			<item>
				<title><![CDATA[SymphonyIRI Pacesetters]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/OhBAQ1nKdVA/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/Symphony_IRI_Group_HERO.jpg" alt="SymphonyIRI Pacesetters"</p><p>P&G tops annual Pacesetters list recognizing most successful CPG launches of 2010.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
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				<pubDate>Wed, 13 Apr 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-4</feedburner:origLink></item>
			<item>
				<title><![CDATA[A Walk in My Shoes]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/Fi-uI8rnZcE/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/AWIMS_HERO.jpg" alt="A Walk in My Shoes"</p><p>P&amp;G and Walmart present <i>A Walk in My Shoes</i>, the newest made-for-TV movie addition in the Family Movie Night initiative.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
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				<pubDate>Wed, 01 Dec 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-5</feedburner:origLink></item>
			<item>
				<title><![CDATA[Have You Tried This Yet?]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/RXlvdynJ7vk/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/Have_You_Tried_This_Yet.jpg" alt="Have You Tried This Yet?"</p><p>The Have You Tried This Yet? campaign encourages shoppers to try P&amp;G&#8217;s most innovative products by providing them straightforward solutions for everyday issues.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
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				<pubDate>Tue, 02 Nov 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-6</feedburner:origLink></item>
			<item>
				<title><![CDATA[Connect+Develop]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/k_A5wzYKoI8/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/C_D_Product_Group.jpg" alt="Connect+Develop"</p><p>P&G is accelerating innovation collaboration by setting two new goals for its C+D program.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/multi_brand/C_D_Product_Group.jpg</guid>
				<pubDate>Wed, 27 Oct 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-7</feedburner:origLink></item>
			<item>
				<title><![CDATA[NFL Sponsorship]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/yHoEl-9-xdE/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/NFL_Sponsorship.jpg" alt="NFL Sponsorship"</p><p>P&amp;G will amplify its NFL sponsorship with a fully integrated, multi-brand campaign to engage consumers, build loyalty and drive purchases.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
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				<pubDate>Wed, 04 Aug 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-8</feedburner:origLink></item>
			<item>
				<title><![CDATA[IOC Partnership]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/9E3gKQ61PJs/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/worldwide_partner_thumb.jpg" alt="IOC Partnership"</p><p>P&amp;G and the IOC are creating the most far-reaching partnership of the Olympic Games for the next ten years to touch and improve lives.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
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				<pubDate>Wed, 28 Jul 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-9</feedburner:origLink></item>
			<item>
				<title><![CDATA[The Jensen Project]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/45n4DU5YwN4/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/jensen_project_thumb.jpg" alt="The Jensen Project"</p><p>P&amp;G and Walmart are bringing back Family Movie Night with the premier of the made-for-TV movie: &#8220;The Jensen Project.&#8221;</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/multi_brand/jensen_project_thumb.jpg</guid>
				<pubDate>Wed, 14 Jul 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-10</feedburner:origLink></item>
			<item>
				<title><![CDATA[eStore]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/GZ47imPqi1k/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/estore_thumb.jpg" alt="eStore"</p><p>The eStore is a premier online retail site that offers new and better ways to shop online for household, beauty and grooming products.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/multi_brand/estore_thumb.jpg</guid>
				<pubDate>Fri, 28 May 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-11</feedburner:origLink></item>
			<item>
				<title><![CDATA[Symphony IRI Group Outstanding Achievement in Innovation Award]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/PyMGvvkfnTY/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/IRI_thumb.jpg" alt="Symphony IRI Group Outstanding Achievement in Innovation Award"</p><p>SymphonyIRI Group recognizes P&G in its annual Pacesetters list and with the Outstanding Achievement in Innovation award.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
				<guid isPermaLink="false">http://www.pg.com/en_US/_images/content/innovation/multi_brand/IRI_thumb.jpg</guid>
				<pubDate>Mon, 05 Apr 2010 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-12</feedburner:origLink></item>
			<item>
				<title><![CDATA[Business Sphere]]></title>
				<link>http://feedproxy.google.com/~r/PGInnovations/~3/Gb4SVcNn-iM/index.shtml</link>
				<description><![CDATA[<p><img src="http://www.pg.com/en_US/_images/content/innovation/multi_brand/businessphere.jpg" alt="Business Sphere"</p><p>P&G's groundbreaking Business Sphere environment and Business Sufficiency analytic models enable the Company to be rapidly responsive to changes in the marketplace and uncover new opportunities to improve the lives of consumers.</p>]]></description>
				<category><![CDATA[Multi Brand]]></category>
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				<pubDate>Mon, 22 Aug 2011 09:00:00 EST</pubDate>
			<feedburner:origLink>http://www.pg.com/en_US/innovation/index.shtml?show=multi-brand-13</feedburner:origLink></item>
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