# Has mediated culture changed to fit new regimes of attention?

# With an infinite number of channels, is it still possible to get citizens to talk about the same topic?

# How do marketers get attention when technologies, from TiVo to pop-up blockers, allow for filtering?

# Does the ability to work anywhere, thanks to mobile devices, break down the idea of attending to home or family within particular temporal and spatial blocks?

# How does a new disciplining of attention (or a lack of such disciplining?) affect learning inside and outside of schools and universities?

# Are “Lifehacker” and “Four Hour Work Week” just continuations of a long interest in efficiency, or do they mark a move beyond the workplace for such efforts?

# Is there a consensus regarding “multi-tasking” and “continuous partial attention” vs. task focus in terms of effectiveness?

# How do individuals create their own “situational awareness”? To what degree is our attention locationally based?

# How have technologies of social networking affected who we attend to and how we attend to them?

via TL;DR: The Future of Attention – a thaumaturgical compendium.

In short, the concept of creating a series of 45 interviews with smart online/social people leading up to South by Southwest was one of the better ideas. Not only was it great blog fodder but it had crazy SEO implications.

via Citizen Marketer 2.1: Ten Most Poplular Citizen Marketer 2.1 Posts of 2009.

From a user perspective Foursquare appears, on the surface, to be nothing more than a game. Check-in more times than your friends and claim the title of “Mayor” of a location. So what? In much the same way that new Twitter users are stumped by the question “What are you doing?”, new Foursquare users find the act of checking in at a location somewhat pointless. As a friend of mine says, other than enabling stalkers what exactly are you getting out of it?

It’s true that the current actual value of Foursquare to the average user is minimal, if you stay mostly in your home town, you might find you are checking in at the same location as friends, possibly you might get a recommendation for an alternative to the location you are at, but that’s it. If you travel then you are likely to get more from it in terms of recommendations for places to visit, things to do and the potential of meeting other users – the core of Social Media.

via Why You Should Care About Foursquare – Part One | IncSlingers|Integrated Marketing Communications Agency|Traditional & Social Media Marketing Commmunications.

A consequence of the digital divide, disparity in media literacy has become more evident as online advertising grows and social media networks expand. Due to a variety of factors, including age, economics, education and geographic location, a significant portion of America’s population now has access to the Internet, but lacks the knowledge to ensure that their information remains private. This group is more susceptible to identity theft, fraud and the embarassment of information overshare on social networks.

via Facebook at a crossroads with media literacy | alyssagardina.com.

It is the act of assembling the footage prior to the movie-going experience which seems to reveal a specific sequence of events, and only by attending the film would the entire narration reveal the other underlying pattern.

via Digital Narrative in Attention Ecology .;. Trans-Media Narration via Modular Exposure.

The idea behind this sentence is to construct hooks which unravel in the mind to an intuitive apprehension of a specific enthymeme prior to the actual reading of the narrative flow – be that in whatever medium – to set the staging and cauterize catharsis – engendering a desiring loop.

Of course, this is obviously weaponizable – inserting desiring machines into docile bodies by way of memetic triggers seems a bit like Dollhouse without wires.

-Wes

..who still counts “hits” to a site…

via Twitter / Joe Buhler: @Douglas_Quinby As if soci ….

Increase registrations 30%+: Socialize enables login via Facebook, MySpace, Twitter, and OpenID identities

via Gigya – Connecting content and consumers with the social web.

The web presents us with the largest accumulation of knowledge and information within recorded history. The mass and complexity of this information makes it very difficult to accurately model what is happening in a way that allows us to anticipate the results of publishing new content. Early attempts at managing this complexity rely on “authority” measures such as page rank to filter out information leaving a more reasonably sized subset to analyze. While efficient and useful for displaying relevant results to users this authority measure does nothing to help us understand features of a publication’s content that enhance its effectiveness in capturing the attention of web users. We are still faced with a large degree of uncertainty when trying to define what content will be successful.

Technology solutions for richer and more meaningful analysis of text content exist, unfortunately the solutions themselves are nearly as complex and overwhelming as the web itself. This has led to an environment where tools for things like analysis of sentiment, semantics or simply word usage on large scales are unavailable to anyone without expertise in machine learning or the means to hire it. Fortunately advances in human computer interaction have provided techniques for making complex expert systems accessible and understandable for those with less than a graduate level computer science education.

via Social Mining – learning the web with AI « PersonEngine.

The theory of the group developed over time and was re-christened ‘systematic ideology’ by Walford in 1976. Its basic premise was that people’s assumptions and identifications the factors making up their ‘ideology’ are not explicable in terms of material conditions in general and their relationship to the means of production in particular—and are never likely to be. Instead, there are persistent and distinct ideological groups in society, cutting across social classes and forming a series, with the largest groups being most typically guided in their thoughts and actions by a preference for family, authority, familiarity and tradition. Politically, these preferences find predominant expression in the ideas of the large number of so-called ‘non-politicals’ in society, and in Conservatism and then Liberalism the strength of these preferences gradually weakening through the series.

As the series progresses further, the next, progressively smaller, ideological groups seek to repress these identifications and preferences in favor of dynamism, social change, logical thought and the pursuit of theory as a guide to decision-making, these being expressed politically in Labourism, more overtly still in Communism and then, in an ultimate and extreme form, in Anarchism or ‘Anarchosocialism’, the purist variety of it allegedly expounded by the Socialist Party of Great Britain. The more an ideology represses the preferences for family, tradition, etc. in favour of social change, dynamism and the pursuit of theory as a guide to action, the fewer in number its adherents are likely to be, with anarchists or ‘anarcho-socialists’ being the smallest of all. Those seeking radical social change, so the theory contends, will always be hampered and restrained by the enduring preferences of the largest ideological groups.

via Systematic ideology – Wikipedia, the free encyclopedia.

The site is actually run by Moddr, a New Media Lab in Rotterdam, which execute the underlying scripts which erase your accounts. The Web 2.0 Suicide Machine is a digital Dr. Kevorkian. On Facebook, for instance, it removes all your friends one by one, removes your groups and joins you to its own “Social Network Suiciders,” and lets you leave some last words. So far 321 people have used the site to commit Facebook suicide. On Twitter, it deletes all of your Tweets, and removes all the people you follow and your followers. It doesn’t actually delete these accounts, it just puts them to rest.

via Wipe The Slate Clean For 2010, Commit Web 2.0 Suicide.

Over the past few months, we’ve talked about whether you should have a social media policy and what should be included in that policy. It only seems logical to discuss the next step in the process, which is what to consider when implementing a social media strategy in your workplace.

Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.

via HOW TO: Implement a Social Media Business Strategy.

Mashable has been there through it all, stepping in to provide journalists with touchstones and compass directions to help them do everything from tell more compelling tales through alternative storytelling to make the most of their Twitter accounts.

It’s not enough today to have a good rolodex of sources (seriously, who even has a rolodex nowadays?) and a solid recorder, journalists need to be able to make use of every tool in their arsenal in order to stay afloat in today’s almost real-time media landscape.

It’s time to add another factor to the boot leather equation.

via Mashable’s Social Media Guide for Journalists.

To make Twitter an effective tool, you need to be a Brand, Maven, or Mensch. To go even further, you need to be able to adopt the roles of Brand, Maven, Mensch, and a touch of the Smore, and that is truly an art.

via Guy Kawasaki :: American Express OPEN Forum.

Ray Carney talks to Richard Metzger (born October 25, 1965 in Wheeling, West Virginia) who is a television host and author. He was the host of the TV show Disinformation, The Disinformation Company and its website, Disinfo.com. He is currently the host of the online talk show Dangerous Minds.

DOWNLOAD via Ripple: Ray Carney talks to Richard Metzger | Alterati: The GSpot- The Inside Scoop on the Outside Culture.

Rather than fall into the hands of their enemies, ancient japanese samurai preferred to die with honor, voluntarily plunging a sword into the abdomen and moving the sword left to right in a slicing motion. The name of this form of ritual suicide is Seppuku 切腹, “stomach-cutting”. Among the important people who committed seppuku there are Azai Nagamasa, forty-six of the Forty-seven Ronin 1703, Takijirō Ōnishi , and, of course, Luther Blissett.

As the Seppuku restores samurai’s honor as a warrior, in the same way, Seppukoo.com deals with the liberation of the digital body from any identity constriction in order to help people discover what happens after their virtual life and to rediscover the importance of being anyone, instead of pretending to be someone.

Hacking and parasiting one of the most popular social networking website, Seppukoo.com deactivates one’s user facebook account, driving people into one of the most radical chic user-experience: the virtual suicide.

via Seppukoo » About.

via Be Merry for Tomorrow: The Axe Game | Brenico Media.

Many companies that handle SEO in-house these days are also so focused on the old school practices that they are completely missing the boat changing course. If their senior management knew how much this would cost them, I am sure they would motivate this type of change if they are open minded enough to have an in house department in the first place.

via How will social optimization change the SEO industry? | SEO Buzz Box.

Retailers, technology companies looking to avoid ‘creepy factor’ in figuring …
Chicago Tribune
People may be sharing more personal information than ever via online social
networks, but there remain many subtleties to consumer behavior that …
<http://www.chicagotribune.com/business/chi-mon-smarter-web-1130-nov30,0,5285561.story

1. Compile a list of your brand keywords – including common misspellings and abbreviations. It’s worth bearing in mind that people do often shorten brand names when communicating via the social web, especially as sites like Twitter only allow a specific number of characters in each update.

2. Set-up a Google alert for your keywords – this service doesn’t capture everything but it’s a good start. Basically, whenever your chosen term is mentioned on a webpage, Google will send you a quick email to let you know.

3. Search Boardreader.com every day for your keywords – this website will search every forum out there for mentions of you and will provide a direct link to the thread where you are mentioned.

4. Use Google Blog Search – this is similar to the above but searches across blogs as opposed to forums.

5. Make the most of Twitter Search – as well as using Twitter to update your followers, there is a powerful live search engine there too, so search via the website at http://www.twitter.com/ or download Tweetdeck for free and add a search for each keyword – as long as you have the Tweetdeck application open you’ll receive an on-screen notification and a beep every time there is a new mention of one of your search terms.Remember, this search feature is in real-time – so you can resolve any issues almost instantaneously. How’s that for quick customer service?!

6. Get involved! When something is said about your brand, don’t be shy – leave a reply! If it’s a compliment, a simple ‘thanks for your comments!’ will suffice – if it’s something that needs looking into then it’s best to post a quick reply to confirm that you’re looking into, to make it clear to anybody who visits the page in the meantime that you’re aware of the situation.You don’t need to reply to every single positive or neutral remark though – after all, you don’t want to seem too big-brotherish to your customers!

7. Never Astroturf! This means that you should never respond to a forum thread, blog post or webpage with a comment that suggests that you’re not connected with the business that you’re talking about. When you do respond to something, always be open about who you are and which company you are from.

8. Be professional! It’s easy to slip into being more casual if you’re commenting on something on a social networking site for example, you’re probably not used to being in ‘work-mode’ on Facebook however you must remember that anything that you post will usually be visible to everybody – and furthermore will probably remain on the site for a long time.

9. Listen and learn – by engaging with your customers online you may be able to get feedback on things that otherwise would be unknown to you. That way, as well as resolving problems through social media channels you can also use them as a method of collecting free, live market research.It’s also worth keeping a track of who you to talk to and what you say – for example, perhaps you have a customer database that allows you to enter notes against a customer’s record.

10. And finally, please remember that you’ve got to do these things at regular intervals! Depending on the volume of conversations surrounding your brand, you may only need to set aside fifteen minutes each day to perform the above tasks – a small price to pay for digital peace of mind.

via Greater Manchester Chamber Blog: Top 10 Tips: For Online Reputation Management.

Build relationships with community members by contributing and supporting the community. When you conduct outreach don&apos;t just spend time on your own stuff. This outreach portion is where organizations have a tough time understanding the value. Really it’s about building relationships with people.Content creation is not just about good writing, but really when it involves engagement, good content is focused on being a great conversationalist.

via PR Communications: Balancing Content With Engagement To Create Harmony.

The marketplace for educational tips and tricks is too new to have generated policies or guidelines in most places. In Fairfax County, Va., officials had been studying the issue when they discovered this fall that a former football coach was selling his playbook and instructional DVDs online for $197; they investigated but let him keep selling.

A high school English teacher in upstate New York said her bosses barred her from selling plans used in her classroom; she spoke on the condition that she not be named.

Beyond the unresolved legal questions, there are philosophical ones. Joseph McDonald, a professor at the Steinhardt School of Culture, Education and Human Development at New York University, said the online selling cheapens what teachers do and undermines efforts to build sites where educators freely exchange ideas and lesson plans.

“Teachers swapping ideas with one another, that’s a great thing,” he said. “But somebody asking 75 cents for a word puzzle reduces the power of the learning community and is ultimately destructive to the profession.”

via Selling Lesson Plans Online, Teachers Raise Cash and Questions – NYTimes.com.

Or more importantly, how will people be getting online in 2011?

If you’re planning to get an online business kickstarted, be sure it doesn’t burn out at the starting line. Think long-term strategic brand management, and remember you are growing your presence over time. To remain viable, a site must grow, and the inbound links must grow, each leveraging the other to create a kind of lattice across the net.

Long term online presence. That’s kind of the point!

via What Will 2011 Look Like Online? / Domozych Media.

Conventional wisdom says that you cannot write a book by committee. Charlene Li of Altimeter Group is trying to dispel that idea, to some degree.

As she’s researched and written her forthcoming book Open, Charlene has relied on her blog and Twitter account to collect ideas such as the title of her book. It looks like her approach is to ask very targeted questions (”international examples of ‘open’ organizations and leaders needed”) to meet a need, which I suspect sparks better input than open-ended queries.

Crowdsourcing is nothing new, but I believe thought leaders like Charlene are taking the right approach in reaching out to readers and followers for ideas.

via Superhype » Blog Archive » Crowdsourcing Charlene Li’s new book.

When employees use social media they need to include a disclaimer that makes it clear that their comments don’t necessarily reflect the opinion. By doing so they avoid misrepresenting the company. This can be hard however, given that the company likely lays claim to the intellectual property of the employee. If that’s the case, then actually the employee does represent the company regardless of the disclaimer in place, since all intellectual developments of that employee are owned by the company. How a company resolves that particular paradox is a challenge, as ultimately if they own the intellectual property of the employee then his/her views are representative of the company.

As businesses continue to accept that social media is here to stay they will also need to develop policies that monitor it’s use and represent them actively.

via Imagine Your Reality , Archive » Some commentary on social media policy.

For the past year or so, every new member is screened before they are permitted to join. Every day, myself and a few other Admins, enter every username, IP and email address into a database that tracks forums spammers. If they get past that stage and are welcomed into the Community, and then spam us, their right to post is removed and their information is reported to the database, so that other forums will know in advance a spam predator is in the bushes outside their house.I hate doing it. But, the practice has been a welcome relief to the moderators who are not paid to be there every day and wish only to mingle and make sure the place is meeting the needs of our guests. The Community is at peace and enjoying a spam-free environment. Throwing people out for ignoring House Rules is not a fun duty but it’s vital to the health of the forums.

via Spam Forums at Your Own Risk — Cre8pc Cre8pc Usability & Holistic SEO.

Remember, every search engine is designed to provide the most relevant data to its user, and every search engine is rapidly changing to cope with the overall surge of information being added to the internet every day.Because of this, the algorithms which are kept secret also change. Signals that once influenced search decisions heavily have become less relevant, and over the last few years a couple of trends have emerged. To my mind, the most important rule of thumb is to present unique, relevant content consistently while crediting those other sites which provide interesting insights or commentary on your topic.A corollary to this rule of thumb is that any activity which seems overly manipulative to a search engine, even if it works, will eventually become irrelevant. Before I explain specifically why social media has become such an important factor in future-compatibility for search engine optimization, I want to highlight an example of this irrelevancy which I’ve anticipated for the last year or so, the ‘NoFollow’ tag.

via Social Media Strategy for Your Website and Presence / Domozych Media.

I do understand how people could think of social media as a fad. Something that was going to fade away just like 8tracks, audio cassettes, laser discs, and car phones. I think that people think that way because they are scared of it or really just don’t understand it. They fail to see the power that social media can wield. When it comes down to it, how they can make money with it. For me, it all comes down to straight shootin’. Honest advertising… and how it can help the little guy. How it effects small, local businesses that have always had to go out of their way and spend a bunch of money to get widespread exposure. They have had to take out ad space in a local newspaper or mailer to get it out to their neighbors that they have a really great new pumpkin spice yogurt flavor. (which is awesome by the way. @myofrozenyogurt) They can now use Twitter and Facebook as real weapons for their business. The other side of the coin is that for people like myself who are fiercely loyal to businesses that I love… we can spread their messages with a simple retweet.. or by sharing their link to our friends. It helps everybody in the long run because local business is the key to everything in my mind. When local businesses are doing good then I am feeling good.

So yes, maybe Twitter and Facebook may come and go, but this way of interacting with the world is here to stay.

via …From the Treehouse with the Ocean View: A Fad? What Fad? Social Media is Now …and the Future.

It’s nearly impossible to learn how to use social media tools and techniques in an environment that forgives all missteps, can be wholly reset and leaves no incriminating traces of your mistakes or potentially embarrassing, compromising communication skills after you’re done. The best way to learn how to post to Flickr, to learn the nuances of Twitter and engage in the myriad of online dialogue environments is to actually do it “in production”, as they say, which comes along with a lot of actual or perceived personal and organizational risk. That’s the reason most social media programs and users representing significant companies or governments are usually associated with the “Public Relations” or “Internet Marketing and Social Media” department – these folks are trained and expected to know how to engage in public dialogue, within the bounds of legal, regulatory and policy controls (when available).

Much is being written and discussed online currently regarding the state of Government 2.0, and how we’re quickly reaching an impasse where the ability to become a social media practitioner is simply neither supported nor available to employees working behind government firewalls and Internet usage policies. Social media simply isn’t very social or usable at all, to those for whom it would most benefit. As well, the public forum is missing out on a lot of really good insight and dialogue, because so many employers and employees simply can’t afford the risk, or don’t have the capability to learn, understand and test the risks, that come with posting material online.

via Information Management & Social Media Consulting: Social Media Simulation and Training Environments, by an Internet Media Coach.

The rest of 2009 and 2010 will separate the pack – those organizations that see the changing information environment and realize that it links directly with how they engage customers, partners, and employees will start seeing results after months or years of investment. Others will leave social initiatives on the side and ignore the changing dynamic at their financial peril. The power has shifted. The organization needs to be shaken up. We are just at the beginning of where this shift gets really interesting.

via The Social Organization: It’s the Trough of Disillusionment and So Much More.

All of the major Internet service providers are moving swiftly toward subscriber-level deliverability based on individual engagement. This means that whether or not you have opened or clicked on an email from a company in the past will directly impact whether you will receive that email in your inbox or spam folder in the future.

The argument for personalization, testing, and other relevancy-boosting email considerations has always been that the post-delivery metrics like click-through and conversion rate would improve (and they do). But now, if your emails aren’t interesting and engaging to members of your audience, the subscribers you worked so hard to get will just stop receiving your messages. Poof! You’re off the radar and forgotten faster than the freak voted off Project Runway in week one.

This should scare you. And it should free up some budget and willpower for rigorous testing (especially subject line and time of day), and hard core dynamic content. Maybe even the use of analytics to create emails derived from your subscribers’ Web site behavior.

via What Facebook and Email Stole from Google’s Playbook | Email Marketing Advice | Social Media Consulting – Convince & Convert.

We’re living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before.Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make.

via Privacy is dead, and social media hold smoking gun – CNN.com.

But it’s interesting to see Google offering tips about how to “get stuff that you want people to see to outperform the stuff you don’t want them to see.” Reputation management can sometimes be a hot-button issue — some people believe it’s unethical to create and optimize content for the express purpose of pushing negative content out of sight. Google’s endorsing it in today’s blog post, and offering suggestions for how to make it happen.I also suspect, from reading the blog post, that Google is trying to do some pre-emptive customer service here. You can imagine the amount of emails and perhaps phone calls Google gets from people who are upset about what they see when they Google themselves. The blog post basically says, Would you stop asking us to clean up the search results mess you don’t like?

via Google Endorses Reputation Management, Says Stop Asking Them To Remove Content.

Jonathan did not start the group, but joined it a day after it was started because he dislikes the changes. Poking around on the page, he noticed that the group had no administrator, the person who configures the page, allows posts, and makes rules for the group.Believing in the cause – and perhaps sensing an opportunity – “I clicked a button to make myself the admin, and that was it,” he says.Since then he has been inundated with messages and friend requests from around the world.

via Eighth-grader leading Facebook revolt – Entertainment Wire – The Olympian – Olympia, Washington.

To date the KnowEm team has helped to reserve over 100,000 profiles and reported back to some of our clients over 20,000 issues of squatting and misrepresentation of a brand, username or trademarked term. This is all done with local employees in New Jersey; we are proud to be a company fully staffed in the United States with absolutely no dependance on outsourcing.

Since April of 2009 KnowEm has been tracking and monitoring hundreds of social media networks populated mostly with user-generated content. Our database of these sites is updated daily as new sites are released and our staff reviews them for quality. We track multiple metrics on these sites to determine which networks are gaining (or losing) traction in the social media landscape. By using and storing these metrics we watch for patterns and spikes in traffic and popularity.

KnowEm also constantly updates and adds new sites to our vast database of social sites. The next Facebook, Twitter or MySpace is already out there or could be coming soon – do you know which one it will be? KnowEm offers a subscription service (Brand Protection Program) to ensure that you and your brand will not have to worry about it. As new sites emerge we will make sure that your flag is already planted and you will not have to worry about dealing with a squatter or someone who is misrepresenting your social media identity.

via About Knowem, LLC.

The assumption at all of these events is the same: real-time is where we’re heading; real time is good. Newspapers were good, cable news was great, blogs were better, instant attention bursts are best.

Hmmmm.

This week, the Christian Science Monitor reported that American judges are having to remind jurors that they’re not allowed to tweet from the jury room. I shit you not. In February, a juror in the trial of an Arkansas lumber supplier tweeted – during deliberations – his opinion that the defendant’s company will “probably cease to exist, now that their wallet is 12m lighter.” Meanwhile in Philadelphia, a juror posted daily updates from the courtroom including – and this is awesome – on the eve of their verdict: “stay in touch for a big announcement on Monday everyone.”

via NSFW: Weezer, plane crashes and everything else that’s worrying about the real-time web.

The prevailing paradigm in Internet privacy literature, treating privacy within a context merely of rights and violations, is inadequate for studying the Internet as a social realm. Following Goffman on self-presentation and Altman’s theorizing of privacy as an optimization between competing pressures for disclosure and withdrawal, the author investigates the mechanisms used by a sample (n = 704) of college students, the vast majority users of Facebook and Myspace, to negotiate boundaries between public and private. Findings show little to no relationship between online privacy concerns and information disclosure on online social network sites. Students manage unwanted audience concerns by adjusting profile visibility and using nicknames but not by restricting the information within the profile. Mechanisms analogous to boundary regulation in physical space, such as walls, locks, and doors, are favored; little adaptation is made to the Internet’s key features of persistence, searchability, and cross-indexability. The author also finds significant racial and gender differences.

via Can You See Me Now? Audience and Disclosure Regulation in Online Social Network Sites — Tufekci 28 (1): 20 — Bulletin of Science, Technology & Society.

Tac Anderson calls this ‘Being a Social Media Ninja’ and his blog post explains how he set up this very same approach for Microsoft Store, although he relies on Posterous as the primary lifestream hub for Microsoft rather than a private wordpress install. What’s most important, though, is that you find a way to approach a lifestream that is best for you and that incorporates the keyword phrases, the social media, and the organic reputation structure you want to associate yourself, your company, and your brand with over time.

Online social optimization is something I’ve been studying for years, beginning with a grounding in early social issues that arose from email and chat rooms and progressing into a life-long study of memetics and belief patterns in social bodies that form both online and off. Socially optimized behaviors manifest in many, many different ways. Today’s digitally enhanced social body can perform intricate social action with a remarkably low-level entry point into the group’s organizing network.

via Online Social Optimization and Lifestream Toolsets / Domozych Media.

New Media students are on the verge of an exciting and evolving field of study. With topics ranging from social networking to innovative art forms to gaming to Internet policy and politics falling under this umbrella, there is plenty for students to learn about and stay connected with. Adding these blogs to your favorite reader will help you keep current on all that is happening in the world of New Media.

Technorati Tags: new media, social media, optimization

2. You should have a couple hundred followers before toying with http://dossy.org/twitter/karma/

3. You should have an installed wordpress blog on your own server before using http://wordpress.org/extend/plugins/fresh-from-friendfeed-and-twitter/

4. You should utilize and donate time and money to http://twitter.pbworks.com/ on a regular and frequent basis… and lastly, perhaps most important of all:

5. You should tie all your twitter account rss feeds through http://feedburner.google.com and rely on Twitter to become a part of your larger web presence cloud.

• Tac Anderson
• David Armano
• Jason Baer
• John Bell
• Connie Bensen
• Josh Bernoff
• Rohit Bhargava
• Michael Brito
• John Cass
• Angela Connor
• Niall Cook
• Dirkthecow
• Paul Dunay
  
• Sally Falkow
• Jason Falls/David Finch
• Angelo Fernando
• Dave Fleet
• D J Francis
• Nathan Gilliatt
• Paul Gillin
  
• Tiphereth Gloria
• Gary Goldhammer
• Francois Gossieaux
• Dan Greenfield
• Rand Han
• Rachel Happe
• Beth Harte
• Headshift
• Ari Herzog
• Peter Himler
• Neville Hobson
• Shel Holtz
• John Jantsch
• Themos Kalafatis
• Beth Kanter
• Freddie Laker
• Robert Lesser
• Stewart Mader
• Valeria Maltoni
• Mike Manuel
• Mark Masterson
• Ross Mayfield
  
• Dennis McDonald
• Dina Mehta
• Marc Meyer
• Scott Monty
• Jacob Morgan
• Debra Murphy
• Nick O’Neill
• Joel Postman
• Tom Pick
• Augie Ray
• Matt Rhodes
• Dan Schawbel
• Dirk Shaw
• Shiv Singh
• Andrew Bruce Smith
• Brian Solis
• Dana Theus
• Webmetricsguru

here’s a footprint:

Top tips for better rankings on YouTube – It might surprise you to hear that YouTube is the second largest search engine. This massive web player attracts hundreds of millions of users a month, while 15 hours of video are uploaded every minute. All of which makes YouTube a … Då var det klart, Google äger YouTube – Många menar att det är ett nerköp av Google och att YouTube inte har någon intressant teknik utan bara är en webbplats med en massa videos. Men ibland är det just varumärket, användarna och innehållet och inte nyskapande teknik som … YouTube SEO – Ranking Factors – Beyond Views, Titles, & Tags – http://www.reelseo.com/youtube-ranking/ Youtube SEO and Youtube Marketing Tips from ReelSEO. SEO US ENGLISH YOUTUBE SEO TUTORIAL. SEARCH ENGINE OPTIMIZATION … – padding: Part Google about code about I the TIME visitors numbers about SEO and seo optimization Michael “YOUTUBE “english youtube” seo code french sem search engines tutorials” … SEO Consulting: Ardan Michael Blum – Generating millions of hits, SEO is one of the hottest topics in business today. However, one rarely asks the simple question, who came up with the idea of SEO? In this fast-paced society, great thinkers are often swept aside in the … Amazing Video Camera For Youtube – SEO toolbox item | Magic Bullet … – As promised here is the camera I use. If you are ready to start experimenting with Web Video I highly recommend it. In a future post I will show you how I use my Flip camera to generate SEO traffic. Creating YouTube Videos Without A Camera, Without A Microphone … – Bill Myers recently shared a nice trick for people who have not yet gotten around to use a little YouTube SEO magic. What’s holding most people back from putting videos up on YouTube? I don’t want my face on camera. …

Technorati Tags: youtube seo

I’ve been pondering feedback loops and master mind groups.  Watching this reminded me how important the catalyst is – everything needs a flashpoint to boil.

Before I get into the tips I’ve compiled for Bing SEO from a bit of preliminary google searches, I wanted to point out that I’ve just updated this blog to Wordpress 2.8 – and there’s a number of broken plug-ins and widgets.  As such, I’ll try to find a theme that doesn’t look broken until I have a chance to suss the damage and make the adaptations.

With all that out of the way, here’s what I’ve been advising as of today regarding Bing.Com

Domain Age is Key – Bing appears to put a lot of stock into how long ago a domain was registered. So if you’re not Technoccult.com, convince whomever is sitting on an old domain to give it to you.

Text – The More The Better – Usually the amount of text on the page isn’t a huge factor. However, Bing appears to really like pages with 300+ words of text – this is vital.

Link Out – With google you’ve probably been highly selective about where you link, because outbound links may diminish Page Rank and “Link Juice” would be diluted, but on Bing linking out appears to be smiled upon, something I’ve always anticipated, and I expect Google will soon follow suit.

Titles. And More Titles – If you want to make it to the top of Bing, have a title that correlates to the subject at hand – a different one for every page. (Use Headspace2 while you’re at it if you’re running a wordpress blog.)

Of course, this is swiped from scanning all the other material out there on Bing vs Google SEO, so take a look at some of the experiments and go from there – I’m still poking about meownself.

It’s going to get better.  Internet is not sliding backwards, it’s sliding forwards toward more functionality.

Gaming the system is impossible, primarily because there is no system central to the network – all needs are filled, then refilled again.

Watching twitter grow today I can really only smile – and ride along.

I honestly think that we’re going to see friendfeed take up where twitter leaves off – although it’s possible there’s a killer app out there I havent seen yet that will supplant friendfeed.  Hard to predict the future, much easier to track trends.

Related External Links

• Generated by LinkCurl

an immanent library

This is a by-product of the changes in the overall functioning space that makes up the internet–if you engage online, you engage in the same vectors and modalities that the rest of the entities out there engage in–and there’s only several maps available to the bulk of the online community.  The more common one’s name, the more diffuse one’s presence online.  A vast number of people are totally disconnected from the internet, yet traces of their presence still exist in different ways.  Becoming aware of one’s online footprint, one’s digital shadow, is the first step in managing that shadow.

There is no way I can change the search engine to radically restructure the results it provides – I can only tweak bits here and there, and each case is different.  Why Most SEO’s Can’t Do Reputation Management breaks it down like so:

There are a number of very distinct differences between this and the skills needed for ORM Triage. Here are some of the most basic:

• SEO – Moving one site UP in the rankings
  ORM – Moving multiple sites DOWN in the rankings

• SEO – Managing one site for a set of keywords
  ORM – Managing multiple sites for a set of keywords

• SEO – You have control of your site
  ORM – You have no control over the negative sites

• SEO – Search Engines like you to make your site do better
  ORM – Search Engines do not want you to influence others listings

However, that said, a reputation online is usually not something under fire, experiencing a crisis event…  usually some people are googling themselves and discovering some spam-trap has siphoned off personal details from some social networking site they’d signed up for ten years ago, filled with irrelevant and irritating details they’d rather a prospective employer discover down the line.  A surprising number of college students awake from a drunken haze to wonder what dating site they signed up for over the weekend, years later to be faced with intimate details of their sex lives ranking above their .edu homepage.  To you, (and I know by my statpress reloaded plugin that you’re out there) I say Get a Blog. In a week or less, using just a simple wordpress set-up and your real name, you’ll do yourself plenty of good blanketing out old search engine results, bumping them down the page.

Related External Links

• Generated by LinkCurl
• God’s Carbon Footprint: Evangelicals and Global Warming, Cont …

• Does your Online Presence Require – Managed Hosting? | ZNet India Blog

• Online Reputation Management: Not only for Large Businesses …

Microgeist generates a significant footprint in the social media matrix already online, and there’s more than enough information there on social media than I can dare index.

To give some idea of the breadth and depth of social media’s impact, I’m doing a research dump of the articles I’ve been looking through around the net. Bear in mind that online social optimization as a strategy, while it includes social media optimization, also relies on reputation management and image branding – strategic brand management is a team task, and these following articles are all other people’s opinions.

Technorati Tags: social media

Using Social Media to Protect Public Safety – The thrust of this article is not Fugitive Safe Surrender in Washington, DC (www.dcsafesurrender.org) but an overview of the possibilities that social media affords the criminal justice community. By social media, I’m referring to radio … Preservation Today – “One of the most powerful goals this partnership can achieve is to help organizations and individuals understand how social media tools work, and how those tools can be easily used to advance their preservation objectives.” … Can marketing be conversational? – Not long after Cluetrain came out, Jakob Nielsen floored me by pointing out something that should have been obvious but proved easy to miss: that the authors “defected” from marketing and took sides with markets against it. … The only real social networks are personal ones – Should Brands Join or Build Their Own Social Network? is the question Jeremiah Owyang raised yesterday on Twitter and in facebook. If you’re a facebook member, you can participate. I am a member, but I’d rather not. At least, not there. … Adventures with Because Effects – Twitter is paying my rent, Marshall Kirkpatrick says. Specifically,. I don’t mean they’ve hired me as a consultant, though I would love that, I mean Twitter is great for news discovery. Read on for my thoughts on how you can use Twitter … Too much face(book) time – Here’s the problem. I believe the Net is an open place. Same with the Web. I also believe private walled gardens on the Web are fine things. Nothing wrong with them. My problem is when the former starts looking and acting like the … Still at Newspapers 1.x – I’m late weighing in on the New York Times’ reported decision to drop Times Select. But not on calling it a bad idea in the first place. Nor on offering alternative ways of looking at both problems and opportunities for newspapers in a … Looking toward life beyond advertising – Terry Heaton, TV consultant extraordinaire, writes: I just moved into a house, and the nice fellow from Verizon came yesterday and installed FIOS, which is the new 800-pound gorilla in this whole TV/Internet thing. … Facebook Inserting Users Into Ads – Dan Solove at Concurring Opinions has some quite sensible concerns about Facebook’s new advertising program — specifically, that it may violate privacy law. I think he’s right, and then some… In short, the new program allows … Insurers Tune In to Fair Use Best Practices – One of the most frustrating obstacles to fair use of copyrighted content has been the failure of insurers to recognize the fair use doctrine. Typically, insurers have demanded that every scrap of copyrighted material be “cleared” — that … Health care or Health snare? – Putting patients in control of their own health care data is a Good Thing. Each of us should have the means to accumulate and store personal health care data as we move through various care systems, from routine interactions with … Fair Use as a Complement to Open Licensing – Introduction The open educational resources movement has long concentrated on the use of licenses to turn material that is copyrighted and permanently transform it into material that is free for anyone to use, copy, and modify. … Social Media Resources Tapped to Deliver Consumers Information on … – The power of social media is being tapped by the Department of Health and Human Services, its Food and Drug Administration, and its Centers for Disease Control and Prevention to spread important information about the recall of certain … House Committees Take the Lead on Using Social Media to Ensure … – WASHINGTON, DC – House Committees on Education and Labor, Science and Technology, Transportation and Infrastructure, and the Select Committee on Energy Independence and Global Warming are the first four Congressional Committees to join … 22 DoFollow Social Media Sites Offering Profile Links – Are links your nemisis rather than a powerful tool? Chain Link Fence. In last week’s post I talk about 4 alternative uses of social media. Point #2 I mentioned in that piece talked about “generating direct backlinks”, though I wasn’t … Students Using Social Media Shown to Do Poorly on Exams – 68% of students who use Facebook have a “significantly” lower grade. Fresh research has confirmed what many parents and teachers already feared: social networking sites are damaging students’ academic performance. (more…) Social Media is Creeping Further and Further – As a social media fan examples like this are so much fun to see, but imagine if you’d never ventured into Facebook or LinkedIn? How would you feel about seeing it creep in everywhere? Would you feel anxiety that you’re missing the boat … What Does Social Media Have to do with Search? Plenty – Back in the “dark ages” of search engine optimization, way back a few years ago, actually, we created content on our websites. We then paid attention to on-page optimization, like optimizing our title tags, our body copy, … You Do Know That Social Marketing Isn’t A Fad, Right? – It’s funny to me that people are still asking whether social media is viable for business. Obviously, the advertising industry picked up on blogs and social media pretty early on and revenue streams based on advertising has matured … Using Social Media To Help Manage Online Reputation – In today’s socially connected online world, reputation management is becoming more and more a concern for any business. Sure, most companies are able to secure the number one spot in the organic search results for their brand via their … The Economy Sucks but Social Media’s Thriving | Mark Evans – Since launching my own digital consultancy in January, I’ve been kept pretty busy doing social media projects for clients looking to take advantage of untapped. KickApps- Social Media Applications – KickApps is not new to the web but it’s new to me so I thought I would share it with you. KickApps is community building platform that is incredibly easy to use. I am getting ready to create a community for one of my sites and I think I … Social Media Success Tips Come Straight To Your Office | Social … – Social Media Explorer explores social media, public relations and marketing through commentary and analysis. Social Media and Public Relations Consulting PR Squared – PR-Squared, written by Todd Defren a principal of PR Agency SHIFT Communications, is a popular blog focusing on the intersections of Social Media, Marketing and Public Relations. Social Media Takes Center Stage: Popular Stories This Week – This week has seen social media take center stage across the world. Whether you’ve been following the TwitterTwitter reviews race between Ashton and CNN or. HOW TO: Use Social Media for Sharing Music – Over the last few years, social media sites for sharing music have blossomed. With great companies such as Last.fmLast.fm reviews, PandoraPandora reviews, and. The Essential Guide to Social Media – social media marketing public advertising promotion publicity 2.0 relations pr … http://www.scribd.com/doc/3283966/the-essential-guide-to-social-media …

Related External Links

• Generated by LinkCurl
• HOW TO: Track Social Media Analytics

It’s an approach to online interaction with the intention of removing the interface – where the individual is more than just a little brother sending back chaotic remnants into some fractalopticon hivebrain collating and evaluating the media – although that does appear to be where the internet is at now.

Social optimization is social action, social activism, engaged and remaindered out through the body politic. The revolution is that the media is a cybernetic extension of self into society now–it could never be televised because the television screen went one way, as retina of the mind’s eye (to quote Oblivion at 7:23 into this youtube clip)–instead, the revolution is because it is always revolution, there is no end to symbolic action or social strain, and any and all networks where social interaction can occur will always and already host revolutionary activism within its structure. Co-option of the activist and co-option of the network are always already occurring. (The smoke signal recessional anticipates history.)

Bearing this in mind, Public Individual is about to evolve.  I’ve mentioned before that the internet’s landscape radically and eternally alters every four months or so, and these last four months have been no exception.  Given the nature of blogging, as well as the nature of the economy, staying on top of search engine marketing requires a significant investment of time, energy, and testing.  No one out there is going to ever master the internet, they will only be able to ride it, surf it, and dance with it for a period of time.  ScotlandSEOBlog.co.uk has an excellent article illustrating this very point, highlighting the frustration blogs are causing traditional SEO tactics.

Social optimization, however, is an approach which is rooted primarily in interactions, relationships, and semes.  These valuational spaces can be precisely identified in a number of different ways, as the new and evolving framework is one based around opt-in self-identifying practices.

Technorati Tags: social optimization

Related External Links

• Generated by LinkCurl
• Search Engine Optimization Is Only the Beginning To Online …

The ability to capture and distribute photographs instantly (relatively – there is a delay of up to 10 minutes of delay to fully propagate through the network) is one of the most useful tools a traveller can have on their journey, as it provides almost-real-time updates to their followers throughout the world, without them having to slow down, or stop and find internet access. It can also be a useful safety net.

Photographs taken from our cellphones (basic phones with low (1-2) megapixel cameras and MMS capabilities – nothing fancy here) are sent to a dedicated flickr upload email address using email-over-MMS, where they are uploaded to the transglobal flickr account. The subject line becomes the title, and the email body becomes the description of the photo. It’s also possible to tag your photos in this method – we have chosen to have flickr automatically tag all of our mobile uploads with “mobile“, not only for ease of organisation, but also because it allows us to feed all of our photographs to Twittergram based on their tags.

They’ve got a very elegant flow for mobile blogging set up, and explain it in detail.

Related External Links

• Generated by LinkCurl

I’ve found posts reposted on sploggs, which makes me think something’s working…

not entirely sure what, the currents are as of yet occulted

Related External Links

• Generated by LinkCurl

Burger King has apparently sent a cease and desist via Twitter to the user “whoppervirgins”

While I am the first to shout the praises of microblogging, there’s serious issues with allowing any legal process being served in any way other than face to face (and even that is open to potential abuse)

Related External Links

• Generated by LinkCurl
• microblog for dummies – english edition « the real mymlan

• Generated by LinkCurl

At the age of 8, Marko has become the world’s youngest certified computer system administrator and was deemed the Mozart of Computers by the press after passing exams for IT professionals with the computer giant Microsoft.

Note I refrained from titling this post “Doogie Howser, IT”

earliest known use of the phrase search engine optimization was a spam message posted on Usenet on July 26, 1997

There’s more after the break

Honda Launches Corporate Branding Campaign | beyondmadisonavenue – The best way to get noticed is to have a short-film documentary of your company and it seems Honda has done just that. Binding all the corporate philosophies. Personal Branding: Be Aware of Your Pigeonhole – It’s Hard to … – I’m working on being remarkable – and focused – and the branding will work out without my intervention. My name, and core self, is the root of a strong and lovely tree. The various projects (or change, if you prefer) I am interested in … No PlayStation branding for Sony Ericsson’s gaming phone … – Sony Ericsson loves slapping those well-known Sony sub-brands on its phones – hence the Cyber-shot cam-phones and Walkman music phones – but according to Mobile. branding with a purpose « Giblette – All done – Please know that there is never one correct, or one right answer for a branding solution, there are millions for each project, but your job as a designer is to find just one. … Micro Award and Small Project Award Recipients Announced – … Atlantic Region (NN/LM MAR) is pleased to announce the awarding of MicroAwards to the following network members: Shelly Warwick Touro-Harlem Medical Library, New York, NY Project: Library Branding Design Project Nancy Glassman D. … mar announces summer online classes – topics covered are registration for linkout, entering holdings, displaying a library’s icon for branding purposes, and access to free full-text through linkout. mla ce credits available. three hours, divided into two sessions. … orkut – queen of social networking- internet branding project – orkut is one of those networks i heard about a long time ago but just didn’t feel like joining. i think it might have to do with the silly name that google decided to call it. not that friendster or myspace are any better mind you. … Branding Your Website Branding before Web Design | Market Challenges – If you are like most of the general public, you don’t know what branding is. If you think that branding is about having a recognizable company name, your in error. If you think your business is too little to brand, your wrong again. … Toms Home Business Blog » Blog Archive » Corporate Gift As An … – As we have seen, corporate gifts are not only represent great opportunities to recognize the great job of our employees and peers, but also an effective corporate branding tool, when used effectively. About The Author … Advertising Agency Selected to Brand Utah – Advertising agency W Communications has been selected to develop a branding campaign for the State of Utah. The announcement was made today by Utah Governor Jon M. Huntsman, Jr. The contract is part of an overall effort to increase the …

Share]]> http://www.publicindividual.com/blog/further-reading/16/recent-image-branding-alerts/feed/ 0 http://www.publicindividual.com/blog/further-reading/16/recent-image-branding-alerts/ http://feedproxy.google.com/~r/PIIM/~3/lIpV5MqFMWw/ http://www.publicindividual.com/blog/interstitial-spaces/14/narratives-and-meta-narratives/#comments Thu, 15 Jan 2009 02:33:28 +0000 unruh http://www.publicindividual.com/blog/185/narratives-and-meta-narratives/

One of the sigilization techniques which has arisen online in recent years is the Hyperstition, a virtual or abstract form that realizes itself though the actions of those who hold that idea-set and who leverage discourse about that idea-set.

We can ‘place’ things into media in exactly the same way as traditional producers of media generate content, and this fact, coupled with the legitimating functors arising through the morass of social media (i saw it on youtube, it was totally a cellphone video of a dude getting jacked, etc.) creates an unbelievably virulent moment of paradigmatic instability. The instability is a tectonic shift between two or more power elites, but in the upheaval all political assumptions are relegated to concern about efficient use of resources, agile marketing, image branding, and chaos management. Catastrophe modeling and exponential growth planning, coupled with the tensions of technological adaptation and monocultural interpellation coming from the top down, restructuring with little or no long-term goals for productive growth.

“..a culture that gives precedence to the narrative form doubtless has no more of a need for special procedures to authorize its narratives than it has to remember its past.. In a sense, the people are only that which actualizes the narratives… by assigning themselves the posts of narratee and diegesis as well as the post of narrator.
“There is, then, an incommensurability between popular narrative pragmatics, which provides immediate legitimation, and the landuage game known to the West as the question of legitimacy–or rather, legitimacy as a referent in the game of inquiry. Narratives, as we have seen, determine criteria of competence and/or illustrate how they are to be applied. They thus define what has the right to be said and done in the culture in question, and since they are themselves a part of that culture, they are legitimated by the simple fact that they do what they do.“(emphasis added) – J. Lyotard, The Postmodern Condition

In this breakdown of the grand narrative against which the Apophenion engenders disruptive transformation, where subaltern bubbles up into counterpublic before colonialist systems can even be fully implemented, all us wireheads wetwebbed together in synchronic telepathy, military grade psychics using black market radionics like some doktor sleepless comic… against this black future perfect come present tense the meta-narrative left is T.S. Eliot waves across an economic wasteland downturn… Terror marketing was for punters, the shit coming down the pike is direct emotional control of shoppers.

(I added some emphasis there, btw) Anyway, this is fascinating… the wikipedia entry goes on to say: Bija of the ‘Varnamala’ (Sanskrit; English: “garland of letters”; which may be rendered as alphabet) are understood as aniconic representations and sound embodiments of the matrikas, note how nearly homophonic and etymologically related ‘matrika’ is to ‘mantrika’, that is “a practitioner of mantra”.

(Also, the idea of a bardic cymatic interface for an iPhone is pretty cool too)

This is a way of enforcing that the top sites have relevant content, and operates by a process that remains fairly occult to the casual search engine user.

A social media content strategy that hopefully will finally erode the issue of piracy once and for all.

when I tell people that lsi and oso and all the related orm and smo stuff is a way to create an organic semiotic matrix, I am frustrated that this conciseness of language is lost on those who have a very different experiential model overlayed on their world. The analysis provided in this article helps me see a better way to frame this concern:

The No Follow Text Links Debate

…when you spend $1k a month on buying your way to the top of Google, that is not organic, it is forced and manipulated, it means that all the kids with their blogs etc will not be heard. It creates a divide where the rich get richer and the rest lose interest.

That is not what the net is all about. It never has been, and hopefully never will.

So it doesn’t surprise me at all that Google are doing this. What does surprise me is why I was one of only a handful of so called “experts” to predict this so early, out of the entire industry, and why people are a) getting upset about it b) are surprised

Of course, this was over a year ago, the internet has rapidly altered in the last few months, but the underlying assessment remains… Google rewards context and growth, and will always find out down the line if you try to short-cut your way around providing value to the searcher.

BONUS: Results 1 - 10 of about 10,100 for in our modern society corporations infect people with those memes they think will maximize their profits , with very little regard for those memes’ objective value or truth.

BONUS: Blocking Complicated URLs with Robots.txt

Every four months or so, the internet’s landscape rapidly alters. Social functioning moves out of beta, or collapses due to lack of venture capital, or a new hot application hits the net, or google creates searchwiki, or in some other way the internet’s paradigm is altered. Let’s call this the theory of temporary relevance – every site you find functional will cease to function – Plan on this. If you do not own the server space, don’t rely on that interstitial space as an integral part of your long term plans.

Reflecting this belief, PublicIndividual.com will continue to evolve throughout 2009 and the videos now presented will be updated as will the spreadsheets and recommended sites. Listen to today’s OSOtip, and be sure to bookmark this site – we update frequently.

BONUS: Avinash Kaushik explains how you can gain important insights into visitor intent by analyzing how your visitors use your site search capability.

BONUS: Experimental SEO, Keyword: Technosigilic

See an example of how to sound out a network. Learn how to write and how to hack online social optimization through multiple types of literacy.

BONUS: GOOG / MSFT / YHOO – Google’s Downfall: Search Engine Optimization

BONUS: Why Website Grader is a Bad Idea

“… in our modern society corporations infect people with those memes they think will maximize their profits , with very little regard for those memes’ objective value or truth…”

- SOURCE

Bonus: Online Social Optimization Blog Round-Up for Nov 28th

Join thee RSS feed!

Today I welcome you to this new, ongoing format, be sure to subscribe to the RSS feed to be notified when the next OSOtip is released!

The importance of the new marketing revolution cannot be ignored – direct and open contact with a user base will always trump top-down indiscriminate messages, no matter how ubiquitous. Ultimately, the success of this method is tied to channel reputation and is an aspect of ORM, or online reputation management.

Post-Commerce Marketing is not the ideal title for this section, but other monikers seem equally unfitting – this management of signal-to-noise and the hypercognition needed to apprehend massive flows of data, weighed against an expert cultural base of knowledge, is essential for such an information manager engaged in channel reputation for a major named entity, and the purest form of this would be an agent maximizing profit potential on stocks directly by affecting online presence in reaction to market pressures throughout the day.

This leads to the next logical question: What will be around in four years? What can be leveraged to deepen the information you could pack into a single space? What are the standards by which data is interacted with in real time, right now? And of that technology, what is most directly accessible?

Standards through which a space can either be filled by our mediating force, or standards through which an implicit meaning can be distributed through a space, where only those attuned through branding techniques would be able to unpack the transmission.