http://pmalink.typepad.com/pmablog/Official Weblog (blog) for the PMA--The Association for Integrated Marketing. The PMA Integrated Marketing Blog, The PMA Law Blog, The PMA Digital Marketing blog and information on PMA's Centers of ExcellenceenThu, 30 Apr 2009 09:32:44 PDTTypePad http://www.typepad.com/noOfficial Weblog (blog) for the PMA--The Association for Integrated Marketing. The PMA Integrated Marketing Blog, The PMA Law Blog, The PMA Digital Marketing blog and information on PMA's Centers of Excellencehttp://feedproxy.google.com/~r/PMABlog08/~3/RJXn4Ban3ik/weve-moved.htmlNewsCentra MarketingPMAWinston & StrawnYahooRob FieldsThu, 30 Apr 2009 09:32:44 PDTtag:typepad.com,2003:post-66207749The blog, not the office (thank goodness!). We've relaunched this blog over here with a renewed focus on our Centers of Excellence. All the content that you found here has been moved. We'll have a newly burned RSS feed link for you shortly. In the meantime, what I can tell...http://pmalink.typepad.com/pmablog/2009/04/weve-moved.htmlhttp://feedproxy.google.com/~r/PMABlog08/~3/Z5jcGYHZ60c/a-month-of-insights-delivered-right-to-your-desk.htmlConferences/EventsDigital MarketingGreen/CSRAnthony IacovoneBill CarmodyGreen marketingJim HolbrookMobileSEMSEORob FieldsThu, 29 Jan 2009 11:23:43 PSTtag:typepad.com,2003:post-62112848It's no news that travel budgets have been cut to the bone. But you still need insights and access to marketing thought leaders, right? PMA's got you covered with our February Webinar series. As ever, our Webinars are FREE to PMA members. Regardless, everyone who attends will get access to...http://pmalink.typepad.com/pmablog/2009/01/a-month-of-insights-delivered-right-to-your-desk.htmlhttp://feedproxy.google.com/~r/PMABlog08/~3/byRRPGwUw98/pma-seminar-metrics-of-marketing-accountabilityfebruary-4.htmlAccountability & ROIConferences/EventsConAgramarketing accountabilitymetricsNeal HeffernanRick AbensRob FieldsTue, 27 Jan 2009 15:08:41 PSTtag:typepad.com,2003:post-62008260It goes without saying that you and your organization are probably interested in some or all of the following critical areas: 1. Evaluating advertising and promotion strategies including TV, radio, print, outdoor and digital marketing. 2. Developing formulas for short-term and long-term equity. 3. Understanding the ROI of shopper marketing...http://pmalink.typepad.com/pmablog/2009/01/pma-seminar-metrics-of-marketing-accountabilityfebruary-4.htmlhttp://feedproxy.google.com/~r/PMABlog08/~3/Be0H-MRuIuo/major-media-in-the-shopping-aisle.htmlShopper Marketing/RetailIn-store mediaPRISMRob FieldsThu, 15 Jan 2009 09:28:46 PSTtag:typepad.com,2003:post-61414132Upping marketing effectiveness in the store, "the last place where mass marketing exists." There’s an extensive article on in-store media that was just released by Strategy+Business magazine. The article points out that most of the in-store marketing vehicles—video ads, TV networks and smart carts, for example—are limited in the availability....http://pmalink.typepad.com/pmablog/2009/01/major-media-in-the-shopping-aisle.htmlhttp://feedproxy.google.com/~r/PMABlog08/~3/bx-JfQVorSY/pmas-2009-call-for-papers.htmlConferences/EventsIntegrated MarketingAge of ConversationCatapultDigitasEnfaticoHarley-DavidsonKimberly-ClarkKraftMindshareNakedNokiaVidal PartnershipRob FieldsWed, 26 Nov 2008 11:26:44 PSTtag:typepad.com,2003:post-59123106I'm pleased to kickoff our Call for Papers that's being done in conjunction with our Annual Integrated Marketing Conference, March 10-11, 2009. Honestly, I took a lot of inspiration from The Age of Conversation projects. So, it's really more of a call for articles: Our goal is to provide a...http://pmalink.typepad.com/pmablog/2008/11/pmas-2009-call-for-papers.htmlhttp://feedproxy.google.com/~r/PMABlog08/~3/P89Y8n_lsZg/kabaks-law-poetry-moment.htmlConferences/EventsMarketing LawRob FieldsWed, 26 Nov 2008 07:39:53 PSTtag:typepad.com,2003:post-59098710As has been the tradition for the past couple of years, our Chief Legal Officer Ed Kabak, a deft wordsmith in his own right, opened Day 2 of the PMA Marketing Law Conference with a poem that summed up the past year in marketing law. Here it is for your...http://pmalink.typepad.com/pmablog/2008/11/kabaks-law-poetry-moment.htmlhttp://feedproxy.google.com/~r/PMABlog08/~3/H0NmGSkHhA0/making-hypercha.htmlConsumer InsightsglobalizationtrendsRob FieldsMon, 17 Nov 2008 12:59:20 PSTtag:typepad.com,2003:post-58625464I came across this video on the Edelman Digital blog, and it really helps make real this vague notion of "change" that we're all living and working through. It's well worth your five-minutes to watch. Here's one memorable line: "If you're 1 in a million in China, that means there...http://pmalink.typepad.com/pmablog/2008/11/making-hypercha.htmlhttp://feedproxy.google.com/~r/PMABlog08/~3/nEoIOjC4Kr8/this-week-30th.htmlConferences/EventsMarketing Lawcrisis managementFCCFTCgreen marketingMicrosoftmobile marketingmusicRob FieldsMon, 17 Nov 2008 12:50:09 PSTtag:typepad.com,2003:post-58625086I'm actually looking forward to hitting Chicago this week for our Marketing Law Conference. I'm not engaging in hyperbole when I say that this is the biggest and best in class, thanks to the work of our Chief Legal Officer Ed Kabak and the Legal & Government Affairs Center of...http://pmalink.typepad.com/pmablog/2008/11/this-week-30th.htmlhttp://feedproxy.google.com/~r/PMABlog08/~3/ufcXajikX8M/the-customizabl.htmlDigital MarketingBarack ObamaElection 2008Guy KawasakiJohn McCainRob FieldsMon, 27 Oct 2008 12:48:15 PDTtag:typepad.com,2003:post-57625747No matter who you choose to vote for next week, you simply have to appreciate the overall smartness of this video by MoveOn. It's customizable so that your friend's name appears in the video, thereby making them the nonvoter who is the subject of this "news" report. Think of some...http://pmalink.typepad.com/pmablog/2008/10/the-customizabl.htmlhttp://feedproxy.google.com/~r/PMABlog08/~3/7WLNBiok6SY/50-60-off.htmlAccountability & ROIeconomyJim FarberNY Daily NewsRob FieldsThu, 23 Oct 2008 11:40:45 PDTtag:typepad.com,2003:post-57463393In a low-sales era, what's a hit? That's the question posed by NY Daily News music writer Jim Farber. Granted, the music industry has been suffering steep sales declines long before the current economic meltdown. He points out that there has been a steady downturn in total sales for the...http://pmalink.typepad.com/pmablog/2008/10/50-60-off.htmlnonadult